The Florida Villager :: Media Kit

PINECREST ∙ PALMETTO BAY ∙ CORAL GABLES ∙ SOUTH MIAMI ∙ EAST KENDALL ∙ DORAL

THEFLORIDAVILLAGER.COM

THE POWER of PRINT PINECREST · PALMETTO BAY

MONTHLY

NW 58th St.

33166 NW 79th Ave

NW 87th Ave

NW 107th Ave

OVER 250,000 ANNUAL COPIES

33178 NW 114th Ave

21,000+

826 NW 74th St.

TRUMP NATIONAL DORAL

NW 41st St.

NW 36th St.

33122

COSTA DEL SOL GOLF CLUB

NW 97th Ave

33126

MIAMI INTERNATIONAL MALL

NW 12th St.

836

836 826

SW 8th St.

Coral Way

Alhambra Cir

BUILTMORE GOLF COURSE

UNIVERSITY OF MIAMI

SW 64th St. (Hardee Dr)

SOUTH MIAMI HOSPITAL

SUNSET PLACE

1

826

Don Shu la E

xp y

878

SW 80th St.

Snapper Creek Expy

33143

SW 67th Ave.(Ludlam Rd)

FAIRCHILD TROPICAL BOTANIC GARDEN

SW 104th St. PINECREST GARDENS

SUNIL AND

SW 112th Street

SW 77th Ave.

SW 97th Ave.

SW 87th Ave.(Galloway)

33176

wy

SW 72nd St.(Sunset)

SW 88th St.(Kendall Dr)

DADELAND

SW 88th St.(Kendall Dr)

33146

33133

33156

Old Cutler

SW 107th Ave.

SW 57th Ave. (Red Rd.)

Palmetto Expy

33143

COCO WALK

Ma in H

Le Jeune Rd.

SW 56th St.(Miller Dr)

MONTGOMERY BOTANICAL CENTER

SW 124th St. R HARDY MATHESON COUNTY PRESERVE

Old C

SW 82nd Ave.

THE FALLS

JACKSON SOUTH

PALMETTO GOLF COURSE

1

TOTAL MAILED YEARLY

utle r

SW 128th St.

SW 136th St. (Howard Dr)

SW 144th St.

770,000+

ve

Grand Ave.

BAPTIST HOSPITAL

22,000+

U ni

VILLAGE OF MERRICK PARK

874

YEARLY

CORAL GABLES HOSPITAL

TROPICAL PARK

21,000+ BEST OF THE BEST

MIRACLE MILE

SW 40th St.(Bird Rd)

MONTHLY

OVER 250,000 ANNUAL COPIES

33134 r.

DORAL

Ponce De Leon Blvd.

SW 57th Ave. (Red Rd.)

OVER 250,000 ANNUAL COPIES

Granada Blvd.

21,000+

DOLPHIN MALL

MIAMI INTERNATIONAL AIRPORT

ty D

MONTHLY

33172

NW 25th St.

r si

CORAL GABLES · SOUTH MIAMI

NW 33rd St.

33158

SW 152nd St.

33157

DEERING ESTATE

SW 168th St.

SW 184th St.

A S VERIFIED BY USPS POSTAL RECEIPTS.

PROVEN, VERIFIED and LOYAL 63,000+ + 2,250 DROPPED

DIRECT MAILED

= 65,250+

ASK US TO SEE USPS MAIL RECEIPT

TOTAL GUARANTEED MONTHLY DISTRIBUTION

YOUR ROI IS IN the MAIL

1

#

MAGAZINES ARE #1 IN ADVERTISING ENGAGEMENT.

6.5IN10

THOSE WHO RECEIVE DIRECT MAIL WHO MAKE PURCHASES OR ENGAGE WITH THE BUSINESS

According to the Association of Magazine Media (MPA). magazine.org

70%

OF PEOPLE BELIEVE MAIL IS MORE PERSONAL THAN DIGITAL. According to USPS study.

36x

THE AVERAGE RESPONSE RATE FOR DIRECT MAIL IS 36x BETTER THAN ONLINE DISPLAY ADVERTISING Online display is about 0.04%, compared to 1.44% for direct mail.

From a USPS study.

75%

OF CONSUMERS SAY THEY OPEN ALMOST ALL OF THEIR MAIL. According to the DMAs 2014 statistical fact book.

U ni

SW 40th St.(Bird Rd) VILLAGE OF MERRICK PARK TROPICAL PARK

Grand Ave.

Le Jeune Rd.

UNIVERSITY OF MIAMI

SW 64th St. (Hardee Dr)

Palmetto Expy

SUNSET PLACE

SW 57th Ave. (Red Rd.)

SOUTH MIAMI HOSPITAL

Don Shu la E

xp y

878

33143

SW 88th St.(Kendall Dr)

DADELAND

SW 67th Ave.(Ludlam Rd)

SW 88th St.(Kendall Dr)

874

SW 80th St.

Snapper Creek Expy

BAPTIST HOSPITAL

FAIRCHILD TROPICAL BOTANIC GARDEN

SW 104th St.

SUNIL

AND

SW 112th Street SW 77th Ave.

SW 97th Ave.

SW 87th Ave.(Galloway)

33176

PINECREST GARDENS

33156

Old Cutler

SW 107th Ave.

826

SW 72nd St.(Sunset)

MONTGOMERY BOTANICAL CENTER

SW 124th St. R HARDY MATHESON COUNTY PRESERVE

Old C

SW 82nd Ave.

THE FALLS

SW 136th St. (Howard Dr)

SW 144th St.

JACKSON SOUTH

PALMETTO GOLF COURSE

1

utle r

SW 128th St.

33158

SW 152nd St.

33157

DEERING ESTATE

90

DID YOU KNOW THAT

%

OF YOUR BUSINESS COMES FROM WITHIN SW 168th St.

7miles OF YOUR DOOR.

SW 184th St.

Ma in

PINECREST ∙ PALMETTO BAY 33133 33143 1 33146 SW 56th St.(Miller Dr)

why THE FLORIDA VILLAGER? PINECREST · PALMETTO BAY

CORAL GABLES · SOUTH MIAMI

DORAL

$171,000

$181,000

$88,000

AVERAGE FAMILY INCOME FOR OUR READERS

AVERAGE FAMILY INCOME FOR OUR READERS

AVERAGE FAMILY INCOME FOR OUR READERS

54

55

49

AVERAGE AGE OF OUR READERS

AVERAGE AGE OF OUR READERS

AVERAGE AGE OF OUR READERS

$701,000

$942,000

$395,000

AVERAGE HOME VALUE OF OUR READERS

67%

AVERAGE HOME VALUE OF OUR READERS

FAMILY HOUSEHOLDS

AVERAGE HOME VALUE OF OUR READERS

SIX IN TEN OF OUR RESIDENTS

HOLD A BACHELOR’S DEGREE OR HIGHER COMPARED TO 3 IN 10 NATIONALLY

MAILED TO over 63,000 HOMES THE FLORIDA VILLAGER IS DIRECT MAILED TO OVER 63,000 HOMES EACH AND EVERY MONTH, RIGHT TO THEIR MAILBOX. ABOUT 21,000 MAILED IN EACH ZONE/MAGAZINE (PINECREST∙PALMETTO BAY | CORAL GABLES∙SOUTH MIAMI | DORAL)

INCOME VALUES ARE FROM RESIDENTLIST.COM.

Ave NW 36th St. NW 33rd St.

NW 25th St.

12th St.

33122 CORAL GABLES ∙ SOUTH MIAMI 33126 MIAMI INTERNATIONAL AIRPORT

836

836 826

90

DID YOU KNOW THAT

%

SW 8th St.

7miles

Coral Way

Alhambra Cir

33134

MIRACLE MILE

CORAL GABLES HOSPITAL

ty D

r.

OF YOUR DOOR.

Ponce De Leon Blvd.

Granada Blvd.

SW 57th Ave. (Red Rd.)

OF YOUR BUSINESS COMES FROM WITHIN

ve

r si

BUILTMORE GOLF COURSE

U ni

SW 40th St.(Bird Rd) VILLAGE OF MERRICK PARK TROPICAL PARK

Grand Ave.

UNIVERSITY OF MIAMI

SW 64th St. (Hardee Dr)

SOUTH MIAMI HOSPITAL

SW 80th St.

Snapper Creek Expy

BAPTIST HOSPITAL

DADELAND

SW 72nd St.(Sunset)

33143

SW 88th St.(Kendall Dr)

SW 67th Ave.(Ludlam Rd)

SW 88th St.(Kendall Dr)

33146

FAIRCHILD TROPICAL BOTANIC GARDEN

SW 104th St. tler

Don Shu la E

xp y

826 878

874

1

SUNSET PLACE

SW 57th Ave. (Red Rd.)

Palmetto Expy

33143

wy Ma in H

Le Jeune Rd.

SW 56th St.(Miller Dr)

COCO WALK

33133

rate CARD POSITIONS OPEN RATE

3X

6X

12X

PRICE PER HOUSEHOLD*

DOUBLE TRUCK

$6,500

$3,295

$2,995

$2,595

13.3¢

FULL PAGE

$3,395

$1,695

$1,595

$1,395

6.6¢

HALF PAGE

$1,795

$895

$805

$725

3.4¢

QUARTER PAGE

$925

$495

$445

$395

1.8¢

SIZES

PREMIUM POSITIONS* POSITION

RATE

FRONT COVER + FULL PAGE STORY

Each price listed is per magazine, per issue due prior to printing the issue you are scheduled to appear in. Includes online business directory listing.

$3,300

INSIDE FRONT / BACK COVER

$2,200

21,000 ad rate base. ASK ABOUT OUR MULTIPLE MAGAZINE DISCOUNTS. *Price per household is based on a year contract (12x) rate.

MERCY HOSPITAL

BACK COVER

$2,700

CENTER TRUCK

$2,900

PAGE 1

$1,900

PAGE 3 OR PAGE 7

$1,700

BACK COVER PLUG

$375

POSITION IS BASED ON TIME OF PLACEMENT All rates are net and must be pre-paid unless credit has been established.

DESIGN SERVICES Integrate your marketing presence through appearance in print and online. $100/hr.

CONTACT Call 786.505.1817 or advertise@thefloridavillager.com

*Price is based on a 12x rate. Please check for availability.

DIGITAL SIZES

MONTHLY RATE

TOP BANNER (728X90)

$200

HOMEPAGE SIDEBOX (300X250)

$150

SPONSOR BOX (160X160)

$50

BUSINESS DIRECTORY

$50

MAILED TO over 63,000 HOMES THE FLORIDA VILLAGER IS DIRECT MAILED TO OVER 63,000 FAMILY HOMES EACH AND EVERY MONTH, RIGHT TO THEIR MAILBOX. ABOUT 21,000 MAILED IN EACH ZONE/MAGAZINE (PINECREST∙PALMETTO BAY | CORAL GABLES∙SOUTH MIAMI | DORAL)

*Website ad sizes are in pixels and must be in jpg, gif or png.

DORAL

90

DID YOU KNOW THAT

%

826 NW 74th St.

33178

OF YOUR BUSINESS COMES FROM WITHIN

7miles OF YOUR DOOR.

33166 NW 79th Ave

NW 87th Ave

NW 114th Ave

NW 107th Ave

NW 58th St.

TRUMP NATIONAL DORAL

NW 41st St.

NW 36th St.

33122

COSTA DEL SOL GOLF CLUB

NW 97th Ave

NW 33rd St.

33172 DOLPHIN MALL

MIAMI INTERNATIONAL MALL

NW 12th St.

NW 25th St.

MIAMI INTERNATIONAL AIRPORT

33126 836 826

836

ad SIZE SPECIFICATIONS PAGE SIZES

TRIM SIZE

BLEED SIZE

LIVE AREA

DOUBLE TRUCK

20.5 X 12

20.75 X 12.25

20 X 11.5

FULL PAGE

10.25 X 12

10.5 X 12.25

9.75 X 11.5

BACK COVER

10.25 X 10

10.5 X 10.25

9.75 X 9.75

HALF PAGE (H)

9.25 X 5.5

-

-

HALF PAGE (V)

4.5 X 11.25

-

-

QUARTER PAGE

4.5 X 5.5

-

-

4.875 X 1.5625

-

-

BACK COVER PLUG

FULL PAGE LIVE

1/4 PAGE

1/2 PAGE HORIZONTAL

TRIM

1/2 PAGE VERTICAL

95

BLEED

DOUBLE TRUCK BACK COVER

’17 CALENDAR & DEADLINES FEBRUARY

MARCH

APRIL

EDIT DUE: JANUARY 17 AD DEADLINE: JANUARY 24

EDIT DUE: FEBRUARY 14 AD DEADLINE: FEBRUARY 21

EDIT DUE: MARCH 14 AD DEADLINE: MARCH 21

2017

2017

2017

ADVERTISING FEATURE

LOVE IS IN THE AIR

SPRING CLEANING

SUMMER CAMP GUIDE

Meet the local couples who are joining forces to make a difference in the South Florida community every day.

Ready to embrace the spring? Get a head start on home cleanup with our guide to purging your closets, toy chests and garages as we give you the where, when and how on everything from donations to consignment.

With summer just around the corner it’s time to start camp hunting. Whether day camp or overnight, we’ll get expert advice on how to prepare your child, choosing between general and specialty camps and how to keep kids healthy, safe and cool in the Florida heat.

MAY

JUNE

JULY

EDIT DUE: APRIL 17 AD DEADLINE: APRIL 27

EDIT DUE: MAY 16 AD DEADLINE: MAY 23

EDIT DUE: JUNE 14 AD DEADLINE: JUNE 20

2017

2017

2017

ADVERTISING FEATURE

STAYCATION GUIDE

FAMILY BUSINESS

HURRICANE GUIDE

Forget air travel-with some of the most beautiful beaches and resorts in our own backyard (not to mention summer specials) it’s easier than ever to pack up for a weekend getaway in South Florida.

From the dining room to the boardroom, meet some of the fathers and children taking their family business to the next level in our annual Father’s Day spotlight.

It’s that time of year again. Grab our July issue and brush up on the dos and don’ts of Hurricane season straight from local experts.

AUGUST

SEPTEMBER

OCTOBER

EDIT DUE: JULY 17 AD DEADLINE: JULY 25

EDIT DUE: AUGUST 15 AD DEADLINE: AUGUST 22

EDIT DUE: SEPTEMBER 12 AD DEADLINE: SEPTEMBER 19

2017

2017

2017

ADVERTISING FEATURE

BACK TO SCHOOL

SEASON PREVIEW

PARTY CENTRAL

As summer winds down we’ll look into trends for the school year and give local readers a sneak peek at what’s in store for local schools.

Book your tickets now! As the season gets underway we take a look at the “can’t miss” events, shows and concerts headed to South Florida.

Who’s ready for the holiday onslaught? From hosting to hostess gifts, we’ll present a comprehensive guide to surviving the holiday party season.

NOVEMBER

DECEMBER

JANUARY

EDIT DUE: OCTOBER 16 AD DEADLINE: OCTOBER 24

EDIT DUE: NOVEMBER 13 AD DEADLINE: NOVEMBER 20

EDIT DUE: DECEMBER 12 AD DEADLINE: DECEMBER 19

2017

2017

2018

ADVERTISING FEATURE

GIFT GUIDE

RESTAURANT GUIDE

HEALTH & FITNESS

Buy local! With an endless array of local boutiques at the ready, we’re asking store owners and local trendsetters what’s on their holiday gift list.

The restaurant guide to suit everyone. Whether you are looking for a new place to try or new ideas for a family dinner or just a night out, be sure to check out our restaurant guide.

Get your New Year’s goals in sight with the help of local experts as they give their best tips, tricks and trends for health, fitness and nutrition in 2016.

it REALLY WORKS I’ll never forget the day in September 2013 when Dan Bastien walked into my store, The Recycled Closet, and asked me if I wanted to advertise in his new magazine. As a small business owner I was very reluctant and told him I’d think about it. A month later I had my first ad running and a day later I had a new customer. Since I do a verbal business matrix, asking each customer how they heard about my store, this new customer said “I saw your ad in The Florida Villager.” She proceeded to make a purchase that practically paid for my ad! Needless to say I was thrilled and it was the beginning of many new customers and increased sales. There isn’t a week that goes by that I don’t meet a customer who says “I read about you in The Florida Villager!”

This proves that The Florida Villager is a first rate publication that people actually read and enjoy (including the ads) instead of throwing it away with the junk mail. Dan and his staff have done a wonderful job of bridging our community together, something so important for South Florida.

-Jennifer Vosters Kaloti, Owner, The Recycled Closet

Dan as 2015 comes to a close I wanted to take a moment to stop and thank you for helping us grow our business. 2015 has been a fantastic year for us with record growth. The Florida Villager has been a large part of that success. Your commitment to a high quality publication has helped us target the customers that are interested in our service.

I always say that the modest amount of money we have spent in advertising with the Florida Villager is the best investment we have made. Every month we receive countless numbers of calls from customers who have read the ad, and the best part is that we are able to close over 83% of those phone calls. The customers who read your magazine and call are not just looking for information, they are looking to make a purchase.

Once again thank you for helping us grow our business, I look forward to many years of growth together. As you expand your coverage area we will expand with you.

-Raul Vergara, CEO Cutler Bay Solar Solutions

THE FLORIDA VILLAGER 786.505.1817 P.O. Box 566660 Miami, FL 33256-6660 info@thefloridavillager.com thefloridavillager.com

GRAPHICS & ADVERTISEMENTS advertise@thefloridavillager.com

THEFLORIDAVILLAGER

EDITORIAL editor@thefloridavillager.com

@FLORIDAVILLAGER

GENERAL INQUIRIES info@thefloridavillager.com

THEFLORIDAVILLAGER

COPYRIGHT © 2013-2017. MEDIA ONE FIVE LLC DBA THE FLORIDA VILLAGER. ALL RIGHTS RESERVED. THE FLORIDA VILLAGER IS A MONTHLY PUBLICATION DIRECTLY MAILED TO PRESTIGIOUS SINGLE-FAMILY HOMES IN CORAL GABLES, SOUTH MIAMI, PINECREST, PALMETTO BAY, THE FALLS AREA, EAST KENDALL & DORAL.