PINECREST ∙ PALMETTO BAY ∙ CORAL GABLES ∙ SOUTH MIAMI ∙ EAST KENDALL ∙ DORAL
THEFLORIDAVILLAGER.COM
THE POWER of PRINT PINECREST · PALMETTO BAY
MONTHLY
NW 58th St.
33166 NW 79th Ave
NW 87th Ave
NW 107th Ave
OVER 250,000 ANNUAL COPIES
33178 NW 114th Ave
21,000+
826 NW 74th St.
TRUMP NATIONAL DORAL
NW 41st St.
NW 36th St.
33122
COSTA DEL SOL GOLF CLUB
NW 97th Ave
33126
MIAMI INTERNATIONAL MALL
NW 12th St.
836
836 826
SW 8th St.
Coral Way
Alhambra Cir
BUILTMORE GOLF COURSE
UNIVERSITY OF MIAMI
SW 64th St. (Hardee Dr)
SOUTH MIAMI HOSPITAL
SUNSET PLACE
1
826
Don Shu la E
xp y
878
SW 80th St.
Snapper Creek Expy
33143
SW 67th Ave.(Ludlam Rd)
FAIRCHILD TROPICAL BOTANIC GARDEN
SW 104th St. PINECREST GARDENS
SUNIL AND
SW 112th Street
SW 77th Ave.
SW 97th Ave.
SW 87th Ave.(Galloway)
33176
wy
SW 72nd St.(Sunset)
SW 88th St.(Kendall Dr)
DADELAND
SW 88th St.(Kendall Dr)
33146
33133
33156
Old Cutler
SW 107th Ave.
SW 57th Ave. (Red Rd.)
Palmetto Expy
33143
COCO WALK
Ma in H
Le Jeune Rd.
SW 56th St.(Miller Dr)
MONTGOMERY BOTANICAL CENTER
SW 124th St. R HARDY MATHESON COUNTY PRESERVE
Old C
SW 82nd Ave.
THE FALLS
JACKSON SOUTH
PALMETTO GOLF COURSE
1
TOTAL MAILED YEARLY
utle r
SW 128th St.
SW 136th St. (Howard Dr)
SW 144th St.
770,000+
ve
Grand Ave.
BAPTIST HOSPITAL
22,000+
U ni
VILLAGE OF MERRICK PARK
874
YEARLY
CORAL GABLES HOSPITAL
TROPICAL PARK
21,000+ BEST OF THE BEST
MIRACLE MILE
SW 40th St.(Bird Rd)
MONTHLY
OVER 250,000 ANNUAL COPIES
33134 r.
DORAL
Ponce De Leon Blvd.
SW 57th Ave. (Red Rd.)
OVER 250,000 ANNUAL COPIES
Granada Blvd.
21,000+
DOLPHIN MALL
MIAMI INTERNATIONAL AIRPORT
ty D
MONTHLY
33172
NW 25th St.
r si
CORAL GABLES · SOUTH MIAMI
NW 33rd St.
33158
SW 152nd St.
33157
DEERING ESTATE
SW 168th St.
SW 184th St.
A S VERIFIED BY USPS POSTAL RECEIPTS.
PROVEN, VERIFIED and LOYAL 63,000+ + 2,250 DROPPED
DIRECT MAILED
= 65,250+
ASK US TO SEE USPS MAIL RECEIPT
TOTAL GUARANTEED MONTHLY DISTRIBUTION
YOUR ROI IS IN the MAIL
1
#
MAGAZINES ARE #1 IN ADVERTISING ENGAGEMENT.
6.5IN10
THOSE WHO RECEIVE DIRECT MAIL WHO MAKE PURCHASES OR ENGAGE WITH THE BUSINESS
According to the Association of Magazine Media (MPA). magazine.org
70%
OF PEOPLE BELIEVE MAIL IS MORE PERSONAL THAN DIGITAL. According to USPS study.
36x
THE AVERAGE RESPONSE RATE FOR DIRECT MAIL IS 36x BETTER THAN ONLINE DISPLAY ADVERTISING Online display is about 0.04%, compared to 1.44% for direct mail. From a USPS study.
75%
OF CONSUMERS SAY THEY OPEN ALMOST ALL OF THEIR MAIL. According to the DMAs 2014 statistical fact book.
U ni
SW 40th St.(Bird Rd) VILLAGE OF MERRICK PARK TROPICAL PARK
Grand Ave.
Le Jeune Rd.
UNIVERSITY OF MIAMI
SW 64th St. (Hardee Dr)
Palmetto Expy
SUNSET PLACE
SW 57th Ave. (Red Rd.)
SOUTH MIAMI HOSPITAL
Don Shu la E
xp y
878
33143
SW 88th St.(Kendall Dr)
DADELAND
SW 67th Ave.(Ludlam Rd)
SW 88th St.(Kendall Dr)
874
SW 80th St.
Snapper Creek Expy
BAPTIST HOSPITAL
FAIRCHILD TROPICAL BOTANIC GARDEN
SW 104th St.
SUNIL
AND
SW 112th Street SW 77th Ave.
SW 97th Ave.
SW 87th Ave.(Galloway)
33176
PINECREST GARDENS
33156
Old Cutler
SW 107th Ave.
826
SW 72nd St.(Sunset)
MONTGOMERY BOTANICAL CENTER
SW 124th St. R HARDY MATHESON COUNTY PRESERVE
Old C
SW 82nd Ave.
THE FALLS
SW 136th St. (Howard Dr)
SW 144th St.
JACKSON SOUTH
PALMETTO GOLF COURSE
1
utle r
SW 128th St.
33158
SW 152nd St.
33157
DEERING ESTATE
90
DID YOU KNOW THAT
%
OF YOUR BUSINESS COMES FROM WITHIN SW 168th St.
7miles OF YOUR DOOR.
SW 184th St.
Ma in
PINECREST ∙ PALMETTO BAY 33133 33143 1 33146 SW 56th St.(Miller Dr)
why THE FLORIDA VILLAGER? PINECREST · PALMETTO BAY
CORAL GABLES · SOUTH MIAMI
DORAL
$171,000
$181,000
$88,000
AVERAGE FAMILY INCOME FOR OUR READERS
AVERAGE FAMILY INCOME FOR OUR READERS
AVERAGE FAMILY INCOME FOR OUR READERS
54
55
49
AVERAGE AGE OF OUR READERS
AVERAGE AGE OF OUR READERS
AVERAGE AGE OF OUR READERS
$701,000
$942,000
$395,000
AVERAGE HOME VALUE OF OUR READERS
67%
AVERAGE HOME VALUE OF OUR READERS
FAMILY HOUSEHOLDS
AVERAGE HOME VALUE OF OUR READERS
SIX IN TEN OF OUR RESIDENTS
HOLD A BACHELOR’S DEGREE OR HIGHER COMPARED TO 3 IN 10 NATIONALLY
MAILED TO over 63,000 HOMES THE FLORIDA VILLAGER IS DIRECT MAILED TO OVER 63,000 HOMES EACH AND EVERY MONTH, RIGHT TO THEIR MAILBOX. ABOUT 21,000 MAILED IN EACH ZONE/MAGAZINE (PINECREST∙PALMETTO BAY | CORAL GABLES∙SOUTH MIAMI | DORAL)
INCOME VALUES ARE FROM RESIDENTLIST.COM.
Ave NW 36th St. NW 33rd St.
NW 25th St.
12th St.
33122 CORAL GABLES ∙ SOUTH MIAMI 33126 MIAMI INTERNATIONAL AIRPORT
836
836 826
90
DID YOU KNOW THAT
%
SW 8th St.
7miles
Coral Way
Alhambra Cir
33134
MIRACLE MILE
CORAL GABLES HOSPITAL
ty D
r.
OF YOUR DOOR.
Ponce De Leon Blvd.
Granada Blvd.
SW 57th Ave. (Red Rd.)
OF YOUR BUSINESS COMES FROM WITHIN
ve
r si
BUILTMORE GOLF COURSE
U ni
SW 40th St.(Bird Rd) VILLAGE OF MERRICK PARK TROPICAL PARK
Grand Ave.
UNIVERSITY OF MIAMI
SW 64th St. (Hardee Dr)
SOUTH MIAMI HOSPITAL
SW 80th St.
Snapper Creek Expy
BAPTIST HOSPITAL
DADELAND
SW 72nd St.(Sunset)
33143
SW 88th St.(Kendall Dr)
SW 67th Ave.(Ludlam Rd)
SW 88th St.(Kendall Dr)
33146
FAIRCHILD TROPICAL BOTANIC GARDEN
SW 104th St. tler
Don Shu la E
xp y
826 878
874
1
SUNSET PLACE
SW 57th Ave. (Red Rd.)
Palmetto Expy
33143
wy Ma in H
Le Jeune Rd.
SW 56th St.(Miller Dr)
COCO WALK
33133
rate CARD POSITIONS OPEN RATE
3X
6X
12X
PRICE PER HOUSEHOLD*
DOUBLE TRUCK
$6,500
$3,295
$2,995
$2,595
13.3¢
FULL PAGE
$3,395
$1,695
$1,595
$1,395
6.6¢
HALF PAGE
$1,795
$895
$805
$725
3.4¢
QUARTER PAGE
$925
$495
$445
$395
1.8¢
SIZES
PREMIUM POSITIONS* POSITION
RATE
FRONT COVER + FULL PAGE STORY
Each price listed is per magazine, per issue due prior to printing the issue you are scheduled to appear in. Includes online business directory listing.
$3,300
INSIDE FRONT / BACK COVER
$2,200
21,000 ad rate base. ASK ABOUT OUR MULTIPLE MAGAZINE DISCOUNTS. *Price per household is based on a year contract (12x) rate.
MERCY HOSPITAL
BACK COVER
$2,700
CENTER TRUCK
$2,900
PAGE 1
$1,900
PAGE 3 OR PAGE 7
$1,700
BACK COVER PLUG
$375
POSITION IS BASED ON TIME OF PLACEMENT All rates are net and must be pre-paid unless credit has been established. DESIGN SERVICES Integrate your marketing presence through appearance in print and online. $100/hr. CONTACT Call 786.505.1817 or advertise@thefloridavillager.com
*Price is based on a 12x rate. Please check for availability.
DIGITAL SIZES
MONTHLY RATE
TOP BANNER (728X90)
$200
HOMEPAGE SIDEBOX (300X250)
$150
SPONSOR BOX (160X160)
$50
BUSINESS DIRECTORY
$50
MAILED TO over 63,000 HOMES THE FLORIDA VILLAGER IS DIRECT MAILED TO OVER 63,000 FAMILY HOMES EACH AND EVERY MONTH, RIGHT TO THEIR MAILBOX. ABOUT 21,000 MAILED IN EACH ZONE/MAGAZINE (PINECREST∙PALMETTO BAY | CORAL GABLES∙SOUTH MIAMI | DORAL)
*Website ad sizes are in pixels and must be in jpg, gif or png.
DORAL
90
DID YOU KNOW THAT
%
826 NW 74th St.
33178
OF YOUR BUSINESS COMES FROM WITHIN
7miles OF YOUR DOOR.
33166 NW 79th Ave
NW 87th Ave
NW 114th Ave
NW 107th Ave
NW 58th St.
TRUMP NATIONAL DORAL
NW 41st St.
NW 36th St.
33122
COSTA DEL SOL GOLF CLUB
NW 97th Ave
NW 33rd St.
33172 DOLPHIN MALL
MIAMI INTERNATIONAL MALL
NW 12th St.
NW 25th St.
MIAMI INTERNATIONAL AIRPORT
33126 836 826
836
ad SIZE SPECIFICATIONS PAGE SIZES
TRIM SIZE
BLEED SIZE
LIVE AREA
DOUBLE TRUCK
20.5 X 12
20.75 X 12.25
20 X 11.5
FULL PAGE
10.25 X 12
10.5 X 12.25
9.75 X 11.5
BACK COVER
10.25 X 10
10.5 X 10.25
9.75 X 9.75
HALF PAGE (H)
9.25 X 5.5
-
-
HALF PAGE (V)
4.5 X 11.25
-
-
QUARTER PAGE
4.5 X 5.5
-
-
4.875 X 1.5625
-
-
BACK COVER PLUG
FULL PAGE LIVE
1/4 PAGE
1/2 PAGE HORIZONTAL
TRIM
1/2 PAGE VERTICAL
95
BLEED
DOUBLE TRUCK BACK COVER
’17 CALENDAR & DEADLINES FEBRUARY
MARCH
APRIL
EDIT DUE: JANUARY 17 AD DEADLINE: JANUARY 24
EDIT DUE: FEBRUARY 14 AD DEADLINE: FEBRUARY 21
EDIT DUE: MARCH 14 AD DEADLINE: MARCH 21
2017
2017
2017
ADVERTISING FEATURE
LOVE IS IN THE AIR
SPRING CLEANING
SUMMER CAMP GUIDE
Meet the local couples who are joining forces to make a difference in the South Florida community every day.
Ready to embrace the spring? Get a head start on home cleanup with our guide to purging your closets, toy chests and garages as we give you the where, when and how on everything from donations to consignment.
With summer just around the corner it’s time to start camp hunting. Whether day camp or overnight, we’ll get expert advice on how to prepare your child, choosing between general and specialty camps and how to keep kids healthy, safe and cool in the Florida heat.
MAY
JUNE
JULY
EDIT DUE: APRIL 17 AD DEADLINE: APRIL 27
EDIT DUE: MAY 16 AD DEADLINE: MAY 23
EDIT DUE: JUNE 14 AD DEADLINE: JUNE 20
2017
2017
2017
ADVERTISING FEATURE
STAYCATION GUIDE
FAMILY BUSINESS
HURRICANE GUIDE
Forget air travel-with some of the most beautiful beaches and resorts in our own backyard (not to mention summer specials) it’s easier than ever to pack up for a weekend getaway in South Florida.
From the dining room to the boardroom, meet some of the fathers and children taking their family business to the next level in our annual Father’s Day spotlight.
It’s that time of year again. Grab our July issue and brush up on the dos and don’ts of Hurricane season straight from local experts.
AUGUST
SEPTEMBER
OCTOBER
EDIT DUE: JULY 17 AD DEADLINE: JULY 25
EDIT DUE: AUGUST 15 AD DEADLINE: AUGUST 22
EDIT DUE: SEPTEMBER 12 AD DEADLINE: SEPTEMBER 19
2017
2017
2017
ADVERTISING FEATURE
BACK TO SCHOOL
SEASON PREVIEW
PARTY CENTRAL
As summer winds down we’ll look into trends for the school year and give local readers a sneak peek at what’s in store for local schools.
Book your tickets now! As the season gets underway we take a look at the “can’t miss” events, shows and concerts headed to South Florida.
Who’s ready for the holiday onslaught? From hosting to hostess gifts, we’ll present a comprehensive guide to surviving the holiday party season.
NOVEMBER
DECEMBER
JANUARY
EDIT DUE: OCTOBER 16 AD DEADLINE: OCTOBER 24
EDIT DUE: NOVEMBER 13 AD DEADLINE: NOVEMBER 20
EDIT DUE: DECEMBER 12 AD DEADLINE: DECEMBER 19
2017
2017
2018
ADVERTISING FEATURE
GIFT GUIDE
RESTAURANT GUIDE
HEALTH & FITNESS
Buy local! With an endless array of local boutiques at the ready, we’re asking store owners and local trendsetters what’s on their holiday gift list.
The restaurant guide to suit everyone. Whether you are looking for a new place to try or new ideas for a family dinner or just a night out, be sure to check out our restaurant guide.
Get your New Year’s goals in sight with the help of local experts as they give their best tips, tricks and trends for health, fitness and nutrition in 2016.
it REALLY WORKS I’ll never forget the day in September 2013 when Dan Bastien walked into my store, The Recycled Closet, and asked me if I wanted to advertise in his new magazine. As a small business owner I was very reluctant and told him I’d think about it. A month later I had my first ad running and a day later I had a new customer. Since I do a verbal business matrix, asking each customer how they heard about my store, this new customer said “I saw your ad in The Florida Villager.” She proceeded to make a purchase that practically paid for my ad! Needless to say I was thrilled and it was the beginning of many new customers and increased sales. There isn’t a week that goes by that I don’t meet a customer who says “I read about you in The Florida Villager!” This proves that The Florida Villager is a first rate publication that people actually read and enjoy (including the ads) instead of throwing it away with the junk mail. Dan and his staff have done a wonderful job of bridging our community together, something so important for South Florida. -Jennifer Vosters Kaloti, Owner, The Recycled Closet
Dan as 2015 comes to a close I wanted to take a moment to stop and thank you for helping us grow our business. 2015 has been a fantastic year for us with record growth. The Florida Villager has been a large part of that success. Your commitment to a high quality publication has helped us target the customers that are interested in our service. I always say that the modest amount of money we have spent in advertising with the Florida Villager is the best investment we have made. Every month we receive countless numbers of calls from customers who have read the ad, and the best part is that we are able to close over 83% of those phone calls. The customers who read your magazine and call are not just looking for information, they are looking to make a purchase. Once again thank you for helping us grow our business, I look forward to many years of growth together. As you expand your coverage area we will expand with you. -Raul Vergara, CEO Cutler Bay Solar Solutions
THE FLORIDA VILLAGER 786.505.1817 P.O. Box 566660 Miami, FL 33256-6660 info@thefloridavillager.com thefloridavillager.com
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EDITORIAL editor@thefloridavillager.com
@FLORIDAVILLAGER
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THEFLORIDAVILLAGER
COPYRIGHT © 2013-2017. MEDIA ONE FIVE LLC DBA THE FLORIDA VILLAGER. ALL RIGHTS RESERVED. THE FLORIDA VILLAGER IS A MONTHLY PUBLICATION DIRECTLY MAILED TO PRESTIGIOUS SINGLE-FAMILY HOMES IN CORAL GABLES, SOUTH MIAMI, PINECREST, PALMETTO BAY, THE FALLS AREA, EAST KENDALL & DORAL.