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NOTE FROM EDITOR Fishermen around the world come to Central Florida. Why? Unlike the cold northern states, our weather is pretty much warm year round, so you can fish virtually any day of the year. It is a hefty claim to make, but we are located in the fishing capital of the world! Florida has over 8,000 miles of shoreline, if you count inlets, bays, and capes. Central Florida has lakes that are used in the largest tournament series in North America. We have the world famous Mosquito Lagoon in our back yard, and just offshore, our coast is home to some of the best big game catches in the world. Growing up in Florida, and having parents who sailed the world, being in and on the water was our main focus. Fishing wasn't only something we enjoyed on the weekends, but it was something we did as a family. My dad was always trying

to make fishing outings into little life lessons. He would always make these claims, and then follow it up by, "just like in life son.â&#x20AC;? One thing that always stood out to me, like many kids, was how impatient I was. I couldn't grasp the concept on why we weren't constantly catching fish every time we went out. He made it clear that fishing was all about the conditions and planning. When the tide was perfect, wind was calm and we had the right bait for our target, everything seemed to work out perfectly. For some people, fishing is their job, or just their favorite thing to do on the weekend, but for me it was a time to be with my pops and learn a thing or two about life.

BRYAN FORAND Founder / Editor

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CONTENTS

IN S IDE TH IS IS S U E issue 1 . volume 4 . JANUARY. FEBRUARY 2015

PHOTO: RUDDY

18 NOTE FROM EDITOR G O NE F IS HIN'

12 MISS SUNSHINE E r in O z z y O S BO R N

PHOTO: ARNOLD

24 HAPPY HOUR O U TR IG G E R S

19 CFL FISHING GUIDE 2 0 1 5 O U TLO O K

41 HOME BUYING Misconceptions

36 PHOTO: OAKLEY

GROM STOP DO U g ' DJ ' BU CHA NA N

ON THE COVER Billy and Erin c at c hing a beaut y in Mosquit o Lag oon.

FLOMOTION.COM

PHOTO BY C APT. WILLY LE

FLU I D M AGA Z I N E CREDI T S EDITOR

ART DIRECTOR

BRYAN FORAND BRYAN@THEFLUIDMAG.COM

LANCE DRAKE LANCEDRAKE4@GMAIL.COM

PHOTO EDITOR

JACK OF ALL TRADES

PATRICK RUDDY PATRICK@THEFLUIDMAG.COM

TIM TRUELOVE TIM@THEFLUIDMAG.COM

STAFF PHOTOGRAPHER

PHOTO ASSISTANTS

AJ NESTE | AJNESTE@GMAIL.COM GUNNER HUGHES | GUNNERHUGHES@GMAIL.COM

COREY CHARTERS LAUREN WHITFILL JESSI PERKINS

EXECUTIVE SALES MARKETING

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FLUID Magazine is Central Florida’s premiere publication dedicated to celebrating our culture and lifestyle. From fashion to art, entertainment to events, action sports to culture, FLUID Magazine covers everything our community needs to know through high profile interviews, mind-blowing photography, and in depth editorial coverage.

386.679.2399

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The only publication of its kind in our area, FLUID Magazine focuses on the positive influences that entertainment, action sports, music, art, and fashion has on our community. Unlike any other magazine of its kind in Central Florida, we will reach all target markets through wide distribution channels. Not only will we focus on our local lifestyles, but from our staff’s extensive background as retailers, we know how much business is captured from tourism. Our free full color publication can be found all over Central Florida at colleges, key retailers, high traffic areas, hotels, and area restaurants. Our mission is to showcase the amazing talent, culture, and lifestyles of Central Florida. From our enticing profiles, in depth community coverage, fashion tips, and amazing photography staff, FLUID readers will be positively influenced by our topics covered and trending advertisers. Essentially making FLUID Magazine the most effective marketing tool for brand connectivity with consumers in our area. FLUID MAGAZINE, LLC D.B.A. FLUID MAGAZINE 1 SWAN AVE, NEW SMYRNA BEACH, FL 32168 386.679.2399 | THEFLUIDMAG.COM

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MISS SUNSHINE

Where do you live? Orlando, FL

Originally from? Australia, I miss my pet koala. I've since replaced him with a Florida squirrel (Joey) so my heart is full once again.

Occupation? This is my third year working for Volvo cars

as a product specialist. I'm also a spokesmodel and brand ambassador for numerous companies.

Where would your dream trip take you? Croatia! Google photo search it, you'll want to join me.

How many times a day do you use social media?

(tell us the truth) Too damn much! I just want my Nokia brick back.

Real House Wife's or Sunday Night Football?

Neither, and I've never been a football fan but sometimes I'll cheer for the 49er's.

Got a boyfriend? Yes, his name is Walter... Sexy, right? Worst Pickup Line? Watch your step girl...I don't want you to fall in love with someone else!

Most important thing on a first date? Don't be late. I have no patience.. And I turn into a diva off of the

snickers commercials when I'm hangry. (Hungry+angry) lol Turn ons? Rumple Minze, humor and loyalty.

Best Beach in Florida? Nsb, I have the craziest and most

memorable stories from high school/college made on and around that beach! Happy to have survived those years. Who’s the hottest- Surfers, Skaters,

Wakeboarder, Musicians or Artist? That's a toughie.. I'd have to go with surfers though. Especially after standing on the beach watching pipeline firing. Those dudes are nuts...and for some reason that's attractive. Favorite Spot to have a good night out

(Central Florida) I'm pretty sick of the bars and the

downtown scene. I'd way rather booze cruise with friends. There's tons of lakes around here, and I live on a lake so I don't have to drive anywhere!

Best cure for a bad hangover? I drink lots of coconut

water! Maybe we should try an Alka-seltzer tab in a glass of whiskey? I'm kind of hungover right now. I love Fluid magazine because?

The best things in life are free.

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2015

CENTRAL FLORIDA

FISHING GUIDE

PHOTOS BY: JASON ARNOLD PATRICK RUDDY GUNNER HUGHES & PATRICK "TUPAT" EICHSTAEDT

CHUMMING THE WATERS

You may know Central Florida as home to Mickey Mouse, hotels galore, and elaborate theme restaurants, but what you may not know is that the Central Florida eastern coast offers some of the best saltwater fishing in the world. From Sebastian Inlet to St. Augustine, the salty waters are a fisherman's dream. The Atlantic feeds into the intercoastal which offers an incredible variety of both inshore and offshore fishing opportunities providing anglers with several means of attack. So sit back and enjoy our 2015 Guide to CFL Fishing.

OFFSHORE

SALTWATER, deep sea &

2015 CFL FISHING GUIDE

INTO THE DEEP Central Florida is home to some of the best deep sea fishing in the world. Our climate and temperatures are a perfect match for the offshore angler. With more calm seas than any location in the nation, the opportunities are endless. Ending out 2014, we sadly see the end of grouper season. The good news is the kingfish have arrived and are everywhere. Generally where there are kings, you'll also find wahoo! As long as the water temperature stays where it is at right now, in 2015 we should see decent runs of sailfish, wahoo, dolphin, cobia and blackfin tuna.

INTRACOASTAL, FLATS &

INSHORE

2015 CFL FISHING GUIDE

ITS A SHORE THING There are hundreds of miles of shoreline, countless oyster bars, and acres of seagrass beds that attract an abundance of prime time saltwater fish. Although, there are huge varieties of species, anglers have their eyes set on the redfish, snook, trout, and tarpon. For the beginning of 2015, we are expecting some outstanding fishing this year! We forecast

this year to be some of the best fishing we have seen in a long time. The best thing about this past year is we haven't had a bad algae bloom. Without the algae bloom, the waters have become crystal clear, which offers some of the best backcountry fishing opportunities in the world.

2015 CFL FISHING GUIDE

SUP'S, KAYAKS &

ALTERNATIVE METHODS SUP WITH THEM ALTERNATIVE METHODS? For novice fisherman wanting to get more involved in 2015 with the thriving fishing culture, stand-up paddle board or kayak fishing is a great option. You take a large portion of the cost that generally comes with a fishing addiction. After the initial purchase of your vessel, there is little to no maintenance required, which is the opposite of a boat. It is almost like breaking the rules with the extra mobility that you obtain. By stand-up paddle board or kayak fishing, you lock into hot spots that would be otherwise unreachable by any other watercraft. With the algae bloom non existent, sight fishing will be strong in 2015. The biggest difference in stand-up paddle fishing VS. kayak fishing, is when you are standing up, you have a better prospective for sight fishing.

LAKES, CANALS & RIVERS

FRESHWATER FRESH OUTLOOK One of the key reasons that freshwater fishing in Central Florida is such a popular pastime, is the diversity of freshwater habitats and the variety of fish species that inhabit area waterways. There is a vast network of canals, channels, and lakes throughout the state that offer excellent fishing each year. Central Florida's climate not only allows

for our waters to produce an abundance of largemouth bass, but also nurtures them to grow into impressive sizes. While the largemouth bass may be the most popular species of fish that anglers are looking to land, they are not the only fish that inhabit the lakes of Central Florida. Other popular targets are catfish, crappie, panfish and bream.

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MISCONCEPTIONS OF BUYING A HOUSE Photos by Patrick Ruddy

Featured home listed by The Dever Team

Location: 2101 Hill St., New Smyrna Beach

The most intimidating thing about doing something new, is not knowing where to start or anything about the process! In this feature, we will uncover all of the misconceptions of buying a home. These tips will guide you through your next big purchase. Listen up, this is important and could change your life for the better!

Find a realtor you can trust!

A frequent question we hear is “Well, can you even show me this house? It has a sign out front with John Doe Realtor on it.” And the answer is OF COURSE we can, and would be happy to do so. If it is for sale, and you want to see it, a licensed Realtor can show it to you. Stick with what works and who you know and trust. Buying a home or investment is a HUGE deal! And, you want to work with a Realtor that will treat it as such. 2

Keep it within your limits!

There is nothing worse than falling in love with a property only to realize…you just cannot swing it. Talk to your Realtor, and get an idea of what they are looking for as far as pre-qualifications go. With the housing market coming back from such a rough few years, we want to

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make sure everyone has the opportunity to buy the house they love, but more importantly, STAY there for as long as they choose. 3

Sometimes the first is the best!

Meaning- don’t be put off if you fall in love with the first house you look at. Remember- You hired your Realtor to show you the highest and best fit for homes on the market that meet all or most of your criteria. So, typically if the first house is a winner, your Realtor did their job well! Waffling may lose you your perfect home. When you start looking, have a clear idea of what you want, what you can spend, and where you are willing to bend. This same idea can also be applied to people looking to put their home on the market to sell. Sometimes the highest and best offer will be the first. A good agent will have priced the home right, and marketed your home effectively. Don’t feel like you have to “hold out” for that better deal…that may never come. (*Unsure where to start with lending questions? Talk to your trusted Realtor to find out who they recommend for brokering your loan. More often than not, it is more effective to use local lenders who have face to face accountability to the Realtors they work with, as opposed to a 3rd party processor somewhere in the middle of the country, with limited accountability whatsoever!)

4 If a seller's home sells in a few hours or in a day, the agent didn't do anything to earn a fee and the home was priced too low.

5 Quantity is not tantamount to QUALITY. This one we run into all too often, most typically after someone has been burned.

Your Realtor begins working for you with the first call they take to schedule a listing appointment. When your Realtor spends an hour, two hours etc. during a listing appointment in order to get all your questions answered, they are working for you! Once your home is listed and on the market your agent has to do things to get the home ready for the MLS such as: photos, house description, measurements, lockbox, sign, scheduling, etc. There is more than meets the eye to selling your home when you are working with a good Realtor. What is important to remember here is that it is your Realtorâ&#x20AC;&#x2122;s job to a.) Sell your home quickly and b.) Bring you the highest and best offer. So, when all the pieces come together, things can really move quickly!

When an agent has signs all over the area, they are more likely advertising themselves, not selling homes. When a home sells, the sign comes down. And this is an important fact to remember when shopping for an Agent. Find out how long those listings have been on the market. A good rule of thumb is to use an Agent whose listings have sold in the past 60 days or less. Buying or selling a home is not all about the Benjaminâ&#x20AC;&#x2122;s. That is to say, there are many factors involved! Timing, climate of the market, termsâ&#x20AC;Śall of these come into play PLUS certain intangibles like plain old luck.

Tropical Tattoo

25 years] Ce l e b r at e s

hen looking for a tattoo artist, the history of a tattoo shop is the key factor. With sketchy shops popping up overnight, it takes a really special shop to stand the test of time. Since opening their doors over two decades ago, Willie's Tropical Tattoo has more than made a name for themselves. They have become a Central Florida Institution and have made their mark on the tattoo world. You just don't build a solid reputation overnight. It takes years of dedication and a quality product that your clients are proud to show off. Willie and the staff at Tropical are devoted to keeping things authentic while also staying on the cutting edge of tattoo artistry. As you step foot into Tropical Tattoo, you can feel the history and what they have built their foundation on. It's a true art gallery filled with everything from custom drawings, paintings, portraits and even cover ups. The staff prides themselves on taking your ideas and adding

their special touch to take it to the next level. They have worked with all sorts of clients; locals, tourists and even celebrities. So, you know they have seen it all. Not only are they the most amazing artists, but they are also pioneers in the industry. When they first opened, there was a big push by the state to shut the doors on tattoo parlors. Willie of Tropical Tattoo, along with 14 other studios in the state of Florida helped form the Florida Professional Tattoo Artist Guild. They all chipped in and fought the man traveling to Tallahassee and hiring a lobbyist to plead their case. The Guild really laid the groundwork for real regulation and legitimizing the trade. You can be sure that this type of passion shows through in their work every time. This January makes 25 years for Willie's Tropical Tattoo. We at Fluid Magazine would like to thank them for their inspiring work over all these years.

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"They all chipped in and fought the man - traveling to Tallahassee and hiring a lobbyist to plead their case."

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GROM STOP

Doug 'Djizzle' Buchanan 16 YRS OLD PHOTO BY: CHAD OAKLEY

Homebase? Ormond Beach, Florida Sponsors? ourCaste, Stance, Evil Paradise, Smith Optics, and Red Dog Surf Shop Crew? Bobby Levy and Blake Bordis. Pretty much with one of em every day. Dream trip? Summer in a cool house in France with my best friends, and a good supply of women, waves, bread, and skate spots, ( I like bread!!) Dream girl? Hmmm, a girl who has nothing what so ever in common with me. Opposites always attract, I think. Myself in 5 years? What I'm doing now, I suppose. Hopefully I’m getting paid. I don’t know. I really wanna just have fun with what ever I do. I hate the pressure of comps and things of that sort, so probably doing stuff like making short films and such. Shaper? Um, I currently don't have one, haha. Lately I’ve been floating around from board to board. Hopefully I get on a good system soon, though. I would really like to thank Bernie Crouch, though. He has helped and given me so much ever since I started surfing. Favorite thing about living in Central Florida? There is always a plentiful supply of 7-11’s, and the waves are always playful!!! Music type? I kinda switch up what I listen to. I really dig old punk bands like the Misfits, Circle Jerks, the Ramones, and Descendants. I like some forms of jazz and then just some underground bands that most people haven't heard of. Old rap is cool, don't really dig too much of the new stuff. Favorite non-surf movie? The original Charlie and the Chocolate Factory. Best place for breakfast? Wake Up Cafe, NSB Instagram name? @djizzle__ Favorite app? Instagram, it allows you to show off your style of life and personality with pics and short clips. Great free tool for surfers! I Compare my surfing to...Probably someone like Creed Mctaggart or Mason Ho, because I try a lot of airs. And, I'm usually always goofing off when i'm out in the water with my friends and trying to have the most fun possible. Big airs or deep pits? For sure, the aerials. Best air ever stuck? Frontside full rotation, may still be on the Rip Curl gromsearch heat recap. Best advice an old person has given you? My dad told me surfline cams do no justice. If you opened a restaurant, what would you sell? Candy and hot wings. Thanks to? Dad, sponsors, most importantly friends, they keep me doing what I do. They push me to do bigger and better things, give me help & advice when ever I need it, and are always there for me. I'm here to have fun and that’s what they help me do. Big thanks to the Fluid Mag for including me in this issue, you are all a rad group of people!!! Sponsored by:

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FLUID EXTRAS

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1. THE BITE HAS BEEN ON LATELY. 2. FANCY HATS, MOPEDS, AND GIRLS. WELCOME TO THE INLET. 3. IT'S ALWAYS HAPPY HOUR IN MOSQUITO LAGOON. 4. CFL IS BLESSED WITH GREAT SURF AND TOP NOTCH FISHING. LUCKY TO CALL IT HOME. 5. NEVER FORGET, IT'S ALL ABOUT THE GROMS. #GROMGEAR

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PHOTO: RUDDY

6. SANTA HAS SOME CAPTAIN IN HIM. 7. MISS SUNSHINE BLOWS A KISS TO HER LITTLE FRIEND. 8. THIS MONTH GROM, DJ, STYLING AND PROFILING 9. OUR ANNUAL CHRISTMAS PARTY AT FLAGLER TAVERN NEVER DISAPPOINTS. 10. THE BEST PART OF OUR FLUID PARTIES IS GATHERING WITH COOL ASS PEOPLE!

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