Fluid issue 5 vol 3 by FLUID Magazine

FREE! thefluidmag.com

T H E P H OTO I SS U E GROM STOP: JARET 'LIL' SKINNY' PETRACCA | MISS SUNSHINE: KADIE CHAVEZ

7th Annual

Witness the hottest bands compete for in cash and prizes!

$5,000

The Ultimate Battle! PRELIMINARIES:

THURSDAY, SEPTEMBER 11 • 7PM THURSDAY, SEPTEMBER 18 • 7PM

FLUID PARTY

GIVEAWAYS ALL NIGHT! THURSDAY, SEPTEMBER 25 • 7PM FINALS:

FRIDAY, OCTOBER 3 • 8PM

FLUID TEAM MEMBERS PRESENT

$500

IN GIVEAWAYS

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OW! ACT N 9*

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THIS SEASON INCLUDED AT NO EXTRA CHARGE†. ONLY ON DIRECTV. 2014 NFL SUNDAY TICKET included at no extra charge with CHOICE™ Package or above. Out-of-market games only.

ALL DIRECTV OFFERS REQUIRE 24-MONTH AGREEMENT.**

Ask me how to Bundle and save. CALL TODAY!

OPTICAL SOUND & SATELLITES INC

5656 ISABELLE AVE SUITE 7, PORT ORANGE, FL 32127

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Offers valid through 10/1/14. Credit card required (except in MA & PA). New approved customers only (lease required). $19.95 Handling & Delivery fee may apply. Applicable use tax adjustment may apply on the retail value of the installation. Programming, pricing and offers are subject to change and may vary in certain markets. Some offers may not be available through all channels in select areas. *BILL CREDIT/PROGRAMMING OFFER: IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. LIMIT ONE PROGRAMMING OFFER PER ACCOUNT. Featured package/service names and current prices: CHOICE $66.99/mo.; Advanced Receiver fee $15/mo. In certain markets, a Regional Sports fee of up to $3.63/mo. will be assessed with CHOICE Package or above and MÁS ULTRA Package or above.Prices include the following instant bill credits for first 12 months: $32 for CHOICE Package. In months 13-24, bill credit will be $10/mo. on CHOICE Package or above. †2014 NFL SUNDAY TICKET OFFER: Package consists of all out-of-market NFL games (based on customer’s service address) broadcast on FOX and CBS. Games available via remote viewing based on device location. Local broadcasts are subject to blackout rules. Other conditions apply. 2014 NFL SUNDAY TICKET regular full-season retail price is $239.94. 2014 NFL SUNDAY TICKET MAX regular full-season retail price is $329.94. Customers activating CHOICE Package or above or MÁS ULTRA Package or above will be automatically enrolled in the 2014 season of NFL SUNDAY TICKET at no additional cost and will receive a free upgrade to NFL SUNDAY TICKET MAX for the 2014 season. NFL SUNDAY TICKET subscription will automatically continue each season at special renewal rate unless customer calls to cancel prior to start of season. To renew NFL SUNDAY TICKET MAX, customer must call to upgrade after the 2014 season. Subscription cannot be canceled (in part or in whole) after the start of the season and subscription fee cannot be refunded. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain eligible for all offers. **24-MONTH AGREEMENT: EARLY CANCELLATION WILL RESULT IN A FEE OF $20/MONTH FOR EACH REMAINING MONTH. Must maintain 24 consecutive months of any DIRECTV base programming package ($29.99/mo. or above) or any qualifying international service bundle. Advanced Receiver fee ($15/mo.) required for all HD DVRs. TiVo service fee ($5/mo.) required for TiVo HD DVR from DIRECTV lease. There is a fee of $6/mo. for each receiverand/or Genie Mini/DIRECTV-Ready TV/Device on your account. NON-ACTIVATION CHARGE OF $150 PER RECEIVER MAY APPLY. ALL EQUIPMENT (EXCLUDING GENIEGO DEVICE) IS LEASED AND MUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT FEES APPLY. VISIT directv.com/legal OR CALL 1-800-DIRECTV FOR DETAILS. INSTALLATION: Standard professional installation in up to four rooms only. Custom installation extra. To access DIRECTV HD programming, HD equipment required. Number of HD channels based on package selection. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; copy provided at directv.com/legal and in order confirmation. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated. NFL: AP Photo. ©2014 DIRECTV. DIRECTV, the Cyclone Design logo and CHOICE are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

NOTE

FROM

EDITOR

I don't remember my first camera... Maybe it's because I was always stealing my sister's equipment every time she turned her back (sorry and thanks Kat). Ansel Adams, famed photographer, once cited the photographer as the instrument rather than the camera. I've always considered my own camera to be just a tool, a way to express, interpret and share what I see with the world. Generalizing photography as only one element of the arts has always seemed wrong to me. Photography, in any form, gives us the ability to capture limitless examples of the human experience, and to me, too broad to ever cluster into any subgroup. Think about it, the work one photographer produces to the next, is like comparing a carpenter to a roofer. Both use hammers, but in different ways and for different things.

magazines to catch up on current events have long been replaced by a never ending stream of data via computers, tablets & iPhone's. On the upside, magazines have turned to fine art and photo features, allowing photography to capture our attention and resonate in our memories. Here at Fluid, we strive and encourage our shooters to have direction with whatever type of images they create. We consider each of our photographers a true instrument of the arts, and are proud to showcase the immense talent they possess.

We live in a golden age of extensive news feeds and a never-ending stream of information, limiting attention spans of readers. What you see here today will be forgotten by most. The days of reading

PATRICK RUDDY

In this issue, we touch home plate on page 25 with a Central Florida light box. We hope you take a few extra moments to slow down & enjoy the work of some of Central Florida's most talented image makers. Enjoy!

Photo Editor

PHOTO: Patrick Ruddy

Sponored by:

CONTENTS

IN S IDE TH IS IS S U E issue 5 . volume 3 . SEPTEMBER. OCTOBER 2014

PHOTO: RUDDY

20 TUPAT'S POKE SAUCE By S HE A LO P E Z

(954) 609.7855

uprisingsurfboards.com | uprisingsurfboards@yahoo.com

KA DIE C HAV E Z

CFL LIGHTBOX

THE P HO TO IS S U E

25 PHOTO: JASON REINHEART

386.402.8855

MISS SUNSHINE

HAPPY HOUR LU LU ' s

33 5 PIX F R O M THE A R CHIV E S

SHOPSTOP

PHOTO: RUDDY

Wed Ladies Night | 2 for 1 house wine hot sake all night | Karokee 7-? Sake Sunday | 2 for 1 Hot Sake

DAY TO NA BOA R D S TO R E

36 GROMSTOP J A R E T P E TR AC CA

39 FOOD REVIEW O CE A N DE CK

ON THE COVER Mic hael Livera of K iwi C amera

PHOTO BY Bryan Soderlind FREE! thefluidmag.com

T H E P H OTO I SS U E GROM STOP: JARET 'LIL' SKINNY' PETRACCA | MISS SUNSHINE: KADIE CHAVEZ

FLU I D M AGA Z I N E CREDI T S EDITOR

ART DIRECTOR

BRYAN FORAND BRYAN@THEFLUIDMAG.COM

LANCE DRAKE LANCEDRAKE4@GMAIL.COM

PHOTO EDITOR

JACK OF ALL TRADES

PATRICK RUDDY PATRICK@THEFLUIDMAG.COM

TIM TRUELOVE TIM@THEFLUIDMAG.COM

STAFF PHOTOGRAPHER

PHOTO ASSISTANTS

AJ NESTE | AJNESTE@GMAIL.COM GUNNER HUGHES | GUNNERHUGHES@GMAIL.COM

COREY CHARTERS LAUREN WHITFILL JESSI PERKINS

EXECUTIVE SALES MARKETING

MAKE-UP ARTIST

TRAVIS AJAY

REANNA HARDOCK NALANIE CHINTAMON I

SALES

CONTRIBUTING DESIGNERS JEFF LASTINGER | MYLAN DAVICH | KEVIN “DUCK” MEINBERG | DYANNA MORENO

CONTRIBUTING PHOTOGRAPHERS

12-4pm $25 4pm-Close $15

- With this Ad -

ADVE RT I S E / C O N TACT SALES@THEFLUIDMAG.COM

SM Y R

S MY R

FLUID Magazine is Central Florida’s premiere publication dedicated to celebrating our culture and lifestyle. From fashion to art, entertainment to events, action sports to culture, FLUID Magazine covers everything our community needs to know through high profile interviews, mind-blowing photography, and in depth editorial coverage.

386.679.2399

OFFER EXPIRES 10.31.14

The only publication of its kind in our area, FLUID Magazine focuses on the positive influences that entertainment, action sports, music, art, and fashion has on our community. Unlike any other magazine of its kind in Central Florida, we will reach all target markets through wide distribution channels. Not only will we focus on our local lifestyles, but from our staff’s extensive background as retailers, we know how much business is captured from tourism. Our free full color publication can be found all over Central Florida at colleges, key retailers, high traffic areas, hotels, and area restaurants. Our mission is to showcase the amazing talent, culture, and lifestyles of Central Florida. From our enticing profiles, in depth community coverage, fashion tips, and amazing photography staff, FLUID readers will be positively influenced by our topics covered and trending advertisers. Essentially making FLUID Magazine the most effective marketing tool for brand connectivity with consumers in our area. FLUID MAGAZINE, LLC D.B.A. FLUID MAGAZINE 1 SWAN AVE, NEW SMYRNA BEACH, FL 32168 386.679.2399 | THEFLUIDMAG.COM

1000 Wayne Avenue | NSB, FL 32168 Pro Shop 386.424.2190 | Starter 386 424.2192 Restaurant 386.428.0330 Golf Course Designed By: Donald Ross | 1948

Tupat's HAWAIIAN POKE SAUCE tupatshawaiianpokesauce.com

Ohana means family. In Hawaiian culture sharing aloha with your ohana is a way of life. For Tupat, growing up with a mother as a flight attendant she was always sharing her favorite sights, sounds, and tastes from her many travels. On an early trip to Hawaii with his parents, Pu-pu platters and numerous other first time flavors danced around on Tupat's tongue leaving him wanting, and destined to come back for more. As Tupat returned, year after year, it would be to the North Shore of Oahu for months at a time. He was there to film his younger brother, me and my brother and friends searching out the wave's of our lives. Ohana grew and with this growth there was more sharing. Kai Garcia would come by and cook mountains of shoyu chicken. Andy Irons would pile too many of us into his truck for a daily Kahuku Poke run. All the while Tupat's passion for learning went into making these incredible dishes on his own during rest and recovery periods between epic swells. And after many years, and many great recipes learned later, it was while staying with the

Beschen family in '09 that Jason Lau was over to make some fresh poke. It was then that the final ingredient was discovered and included in what has become Tupat's Hawaiian Poke Sauce. Fast forward to 2013, and Tupat's longtime friend, Trey Peterson, came to him with an investment idea. Tupat listened to his story and asked him to stop by a store before his way over and grab a few items so he could make him some poke. The rest is history, and they are now gaining traction day by day on a local and global basis. As of late, Mike Schaler, owner of Off the Hook located in New Smyrna Beach, has put together a special menu that utilizes Tupat's Hawaiian Poke Sauce. The menu is fresh, healthy and fun that delivers flavors for days. Tupat's sauce has a backbone, which is his lifestyle that he has lived for the past 25 years. Surfing, shooting video, photos and sharing the stoke in and out of the water. All the while just being himself. Tupat's Hawaiian Poke Sauce is not just a sauce, it's a lifestyle. - Words by: Shea Lopez

Sponored by:

Originally from? Cape Canaveral, FL. Currently reside in Ft. Lauderdale Occupation? Performance Artist/ Bartender Where would your dream trip take you? Across the ocean, with no limits on destination or duration. Tell me something super random about you? I can lick my elbow. Real House Wive's or Sunday Night Football? Neither. Family Guy. Worst Pickup Line? That dress would look really good on my bedroom floor. Turn on’s? Humor and a brain. Turn off’s? Bad smells, bad teeth. Perfect Date? Dinner, drinks, something social, I need to get to know you. Best Beach in Florida? Cocoa Beach, FL Favorite Spot to have a good night out? Either downtown Melbourne or downtown Orlando. Best cure for a bad hangover? Another drink Favorite Sports team? Miami Heat What does the future hold for the lovely Kadie? I don’t plan too much for the future, I open myself up to any opportunity that may come my way.

PHOTO: RUDDY

KADIE MIRYEA CHAVEZ

22 YRS OLD

MISS SUNSHINE

JET STREAM

FLYBOARDING

25% o f f with this ad

TAKING UP NEW FLYBOBOARDERS DAILY IN DAYTONA, NEW SMYRNA, AND EDGEWATER

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D' UI

S ANN UA

Golf

Benefit TO U RN A M E N T

2014

th O C T O B E R 4 NEW SMYRNA GOLF CLUB 1 0 0 0 W ay n e A v e

D ETAIL S

8:30am shotgun Start $60 PP / $240 for a 4 man team (includes cart) Includes Lunch at Merks, Prizes and Beverages 4 man teams | Scramble format

SM Y R

S MY R

Hole Sponsorships Available Award Ceremony immediately following the Tournament at Merk's Bar and Grill Contact 386.679.2399 to pre-register or for hole sponsorship info. All proceeds go to the VETERAN SUPPORT FUND

CENTRAL FLORIDA

L I G H T B OX C E N T R A L F L O R I D A' S P H OTO G R A P H E R S P OT L I G H T

P H OTO : R O B S N OW

F E AT U R I N G : Jason Reinheart Handsel Reid R o b S n ow

J o s h L e t c h wo r t h Gunner HUGHES KRIS KErr

L E F T | M AT T M A N Z A R I P H OTO : J o s h L e t c h wo r t h T O P R I G H T | S C O T T B Y E R LY BOTTOM MIDDLE | JOSH ZENTMEYER BOTTOM RIGHT | BEN HORAN P H OTO s : H a n d s e l R e i d

B E A C H D AY P H OTOS : J a so n R e i n h e a rt

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FLUID HAPPY HOUR

BEACH CRAWL Herradurra Tequila, Midori Melon, Sour apple Blue Curacao topped with Sprite.

FLUID 5 THINGS

5 PIX

FROM THE ARCHIVES F

FROM THE GROUND UP - Ruddy Over the years our Fluid parties have been a huge part of our success. This was our first party at the Flagler Tavern in New Smyrna Beach. I still think this party is in contention for the best one ever! People came from everywhere, no one missed this one. In this photo is everyone who helped get the magazine off the ground. Family and friends that made Fluid Magazine what it is today. Thank you!

TIZ' THE SEASON - Ruddy Photo Editor, Patrick Ruddy came up with the idea for this image. The Estate on the Halifax is one of our advertisers that has the most amazing setup for weddings and events. We pitched the idea to them about the Holiday Gear Guide photo shoot and they were nice enough to leave us the keys to this 5 star river house. We recruited a couple of the boys and a pack of smoking hot ladies and made the most of it. Out of all the photo shoots we've ever done, I feel that this one really captured exactly what we had envisioned.

WILD BILL - Ruddy The famous Hurricane Bill photo. Everyone still talks about how good it was that day. Looking at the image, you would never know this is Florida. With the angle that it was taken from, the top of Ponce Inlet Lighthouse, and size of the swell, it is one for the record books. FIREY FOURTH - Tupat When this photo ran I remember so many people giving us feedback on how much they love the photos in the magazine. This image was taken from one of our main contributor’s, Patrick "Tupat" Eichsteadt. During the fourth of July, every year, the beaches are home to a massive light show that we are fortunate enough to experience.

PERFECT STORM - Jason Weingart Home of the lightning capital of the world, we are accustomed to some crazy storms during the summer. This image was captured at the Granada approach in Ormond Beach. When you first look at this image you almost think that this can't be real, but then you remember that, at 4pm everyday, this is the norm in Central Florida.

DAYTONA BOARDSTORE THE SURF BOARD SPECIALIST Sometimes surfing can be intimidating, which is a nice way to say that some surfers can sometimes seem like jerks– especially for beginners who are just trying to break into the sport. But don’t sweat it if those other shops gave you the stink eye when you told them you wanted to be like Slater. The Daytona Board Store is a great place for the beginners to pros alike to share their passion for the sport. What has consistently set them apart is their passion for the sport and the commitment to the customer. Todd and Kimo are incredibly knowledgeable and focused on meeting your needs based on your skill level. They want to build a relationship with you and that’s what has taken their customer service to the next level! Whether its learning to surf at one of their

week long surf camps or sponsoring a local grom and helping them to the next level, DBS has you covered. Make sure you check in with them often because DBS is constantly getting new inventory to cover a wide variety of board options. Yep, they have you covered whether you are looking for a fun summer fish or a high performance short board. Looking for something custom, Daytona Board Store is the only shop around that shapes in store while you can watch through a viewing window! If that isn't hands on, I don't know what is! Tell them the Fluid crew sent you. 2044 S Atlantic Ave, Daytona Beach Shores (386) 256-4951 http://daytonaboardstore.com

S ORE

DAY T

B O

NA O

B O

B ST

S ORE

RD A

DAY T

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FLUID SHOP STOP

SPONSORED BY:

FLUID FEATURE

GROM STOP JERET DANIEL VANN PETRACCA / A.K.A 'LIL SKINNY' 8 YRS OLD Hometown? Oak Hill, but we surf Ponce and NSB. Full Name? Jeret Daniel Vann Petracca Sponsors? Grom Gear, Gorkin Surfboards, RZ Culturez How did you get your nickname, Lil Skinny? My dad gave it to me when I was two. Your dream trip takes you where and with whom? North Shore with my family and first surf buddy, Tanyr Towers. What do you love the most about surfing? Getting barreled is so fun! How much inspiration do you get from your brothers and parents? A bunch, they are always rooting for me! Every time we see you, youâ&#x20AC;&#x2122;re so stoked! How do you stay so positive? I love to have fun whatever we are doing, surfing, fishing, skating, or soccer. Where do you see yourself in 10 years? Cali, going to college surfing and skating. Who is your shaper? Gorkin Surfboards Tell us something embarrassing about one of your siblings? I catch more fish than them. Favorite non-surf movie? Troy, but Chasing Mavericks is my all time favorite.

Have you ever been star-struck? Yes when I met Gorkin! Best place in town for breakfast? Goodrichâ&#x20AC;&#x2122;s Seafood in Oak Hill. Best advice an old person has given you? My Paw Paw told me to stay out of trouble. Favorite book? Surfing Florida Where do you go to school? Indian river elementary 3rd grade Who's your college team? FSU Who's gonna win the 2015 World Tour title? Mick Fanning Thanks to? My family are my biggest fans, Dave Chambers for getting me started and pushing me in my first contest, Scott Brill for my first custom board, Tupat and Jessi for always taking my pictures, Grom Gear for my first sponsor and my Gorkin board.

FLUID FOOD REVIEW

OCEAN DECK It’s a rare place that can keep both locals and tourists coming back year after year. But, that is exactly what the Ocean Deck has been doing, for over four decades, by staying true to its reputation for being laid back, fun and delicious. To keep up their killer reputation, the Deck has to offer a little bit of somethin’ somethin’ for everyone. To make sure they got what you need, they always have epic live music every night, stiff drinks, amazing food and then there is always the ocean just a few feet away.

Ocean Deck is the type of place you can enjoy with your lady while setting the mood with the ocean breeze, take your tourist friends to show off how awesome it is to live at the beach, or just pop in for a quick

bite. While we love the big burgers and fresh seafood, our favorite way to enjoy the Deck is with an order of their famous Rasta Wings and a 32 ounce beach bucket, all while taking in the live music with the waves in the background. Every year their beach concerts have gone off and we have to say it, Ocean Deck is one of our all time favorite spots to have a Fluid party. We love that a day at the Deck will not leave you broke too. They got you covered with drink specials and menu prices that make locals happy! 127 S Ocean Ave, Daytona Beach (386)253-5224 Oceandeck.com

SATURDAY

SEP 12 BANDS on the SAND SATURDAY

plus

OCT 4+5

VEXPEI PRIENCE 2 Adirondack chairs & cooler!

HALLOWEEN! OCTOBER 31

3anything

ANY COCKTAIL, LIQUOR, SHOT, BEER OR WINE JUST $3

ALL NIGHT LONG!

OCEANDECK.COM

facebook.com/oceandeck 386.253.5224 | 127 SOUTH OCEAN AVENUE | DAYTONA BEACH, FLORIDA

OUT TAKES

PHOTO: RUDDY

2 4

PHOTO:RUDDY

PHOTO: ADAM FRICKE

PHOTO: RUDDY

FLUID EXTRAS

PHOTO: TRUELOVE

PHOTO: RUDDY

PHOTO: TRULOVE

1. AT LULU'S, TWO THINGS WE TEND TO GRAVITATE TOWARDS ARE THE PRETTY DRINKS AND GREAT GIRLS OR IS IT PRETTY GIRLS AND GREAT DRINKS? EITHER WAY, IT’S ALL GOOD! 2. GROM STOP STAR LIL SKINNY. BIG SMILE AND A HUGE FUTURE. 3. WE ARE PROUD OF THIS GUY. ROBBIE MCCORMICK IS LEADING THE PACK FOR SURE! 4. WE HAVE SOME AMAZING SHOWS COME TO OUR AREA. PAST FLUID INTERN, ADAM FRICKE HAS BEEN CAPTURING THE GOODS AT VENUES AROUND CFL. 5. IT REALLY DOESN'T GET MUCH BETTER! IT’S NOT FLA, BUT IT'S NOT TOO FAR OF A CAR RIDE. 6. TWO MORE REASONS TO COME TO OUR NEXT FLUID PARTY. FOLLOW US ON SOCIAL MEDIA.

PHOTO: TRUELOVE

7. WE HAVE TO SAY, ONE OF THE BEST PARTS OF THE JOB IS ALL THE GOOD LOOKING GIRLS. KADIE IS AS DOWN TO EARTH AS THEY COME TOO! 8. WE HAVE THE BEST SPONSORS. DRAGON TAKING SUNGLASSES TO THE NEXT LEVEL. THEY FLOAT, BITCHES! 9. THE TMP CREW HAS PUT A NICE TWIST ON OUR FLUID PARTIES. "TOO MANY PEOPLE" BRING THEIR ENTIRE CREW! 10. THE BOYZ SHOWED UP TO STOMP AROUND AT THE OUTRIGGERS FLUID PARTY. PERKINS AND GORKIN GET'N ER' DONE.

H O L I D AY G E A R G U I D E

PHOTO: RUDDY

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