ISSUE 2 | VOL 2 | MARCH - APRIL 2013

issue 2

. volu

me 2 .

MARCH

. APRIL

2013

HANDSEL REID PROFILE SPRING BOARD GUIDE

FLUID SPOT CHECK FLAGLER BEACH

MUSIC PROFILE THE SUPERVILLAINS

FREE!

Maui Nix & Fox Team Rider, Luke Marks Photo courtesy of Nate Adams

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CONTENTS

INSIDE THIS ISSUE issue 2 . volume 2 . MARCH . APRIL 2013

MISS SUNSHINE PG 15

PHOTO: PATRICK RUDDY

FLUID SPOT CHECK F L AG L E R B E AC H PG 19 - 21

RYAN VILLOPOTO PROFILE

PG 25 - 28

S P R I N G B OA R D G U I D E PG 30 - 32

PHOTO: HANDSEL REID

W H AT U R E P P I N ?

RICH RUDOLPH PG 33

HANDSEL REID PROFILE

PG 37 - 38

PHOTO: COURTESY OF THE SUPPERVILLAINS

FRAME OF MIND PG 41

THE SUPPERVILLAINS MUSIC PROFILE PG 50

ON THE COVER RYAN VILLOPOTO

PHOTO BY PATRICK RUDDY

issue 2

. volume

2 . MARCH

. APRIL

2013

HANDSEL REID PROFILE SPRING BOARD GUIDE

FLUID SPOT CHECK FLAGLER BEACH

MUSIC PROFILE THE SUPERVILLIANS

FREE!

CENTRAL FLORIDA

F L U I D M AGA Z I N E CREDITS EDITOR

ART DIRECTOR

BRYAN FORAND BRYAN@THEFLUIDMAG.COM

JEFF LASTINGER JEFF@THEFLUIDMAG.COM

PHOTO EDITOR

JACK OF ALL TRADES

PATRICK RUDDY PATRICK@THEFLUIDMAG.COM

TIM TRUELOVE TIM@THEFLUIDMAG.COM

STAFF PHOTOGRAPHER

PHOTO ASSISTANT

AJ NESTE AJ@THEFLUIDMAG.COM

COREY CHARTERS

EXECUTIVE SALES MARKETING

REANNA HARDOCK

TRAVIS AJAY TRAVIS@THEFLUIDMAG.COM

MAKE-UP ARTIST

SALES TERRY CLAUDIO | JAYMI SCHULZ | JAMMER | KEVIN KELLY | ANTHONY DOUGAN PATRICK “TUPAT” EICHSTAEDT | GORDAN LAWSON | RYAN MURRAY | MANDE KENNEDY PAT PRESTON | ADAM FORAND | FRANKIE SENESE | EGAN BATES | CHAS BRAZIEL

WRITERS BRYAN FORAND | JAYMI SCHULZ | TRAVIS AJAY | PAT PRESTON NELLY | PATRICK “TUPAT” EICHSTAEDT | REANNA HARDOCK RYAN MURRAY | BRAD MILLER | KATIE SAWICKI | BEAVER MASSEFELLER

CONTRIBUTING DESIGNERS LANCE DRAKE | MYLAN DAVICH | KEVIN “DUCK” MEINBERG

CONTRIBUTING PHOTOGRAPHERS PATRICK “TUPAT” EICHSTAEDT | KRIS KERR | TIM TRUELOVE | JASON LEE COLLIN HARRINGTON | RANDAL PRESTON | DUCER | JIMMY WILSON | TOM CAREY NATE ADAMS.ESM | RYAN MILLER | RACHEL TANNER | STAFFORD | HANSEL REID KENDI SULLINGER | MARK DICKINSON | AJ NESTE | JOSH LETCHWORTH

ADV E R T I S E / C O NTACT 386.679.2399

SALES@THEFLUIDMAG.COM

FLUID Magazine is Central Florida’s premiere publication dedicated to celebrating our culture and lifestyle. From fashion to art, entertainment to events, action sports to culture, FLUID Magazine covers everything our community needs to know through high profile interviews, mind-blowing photography, and in depth editorial coverage.

The only publication of its kind in our area, FLUID Magazine focuses on the positive influences that entertainment, action sports, music, art, and fashion has on our community. Unlike any other magazine of its kind in Central Florida, we will reach all target markets through wide distribution channels. Not only will we focus on our local lifestyles, but from our staff’s extensive background as retailers, we know how much business is captured from tourism. Our free full color publication can be found all over Central Florida at colleges, key retailers, high traffic areas, hotels, and area restaurants.

Our mission is to showcase the amazing talent, culture, and lifestyles of Central Florida. From our enticing profiles, in depth community coverage, fashion tips, and amazing photography staff, FLUID readers will be positively influenced by our topics covered and trending advertisers.

Essentially making FLUID Magazine the most effective marketing tool for brand connectivity with consumers in our area.

FLUID MAGAZINE, LLC D.B.A. FLUID MAGAZINE 1 SWAN AVE, NEW SMYRNA BEACH, FL 32168 386.679.2399 | THEFLUIDMAG.COM

CENTRAL FLORIDA

NOTE FROM THE

EDITOR

I was talking to a few people during the making of this issues board guide, and they asked me a question that really made me think deep. “Where has surfing gotten me?” That’s easy to answer, everywhere!! It sounds close minded to say, but I don’t know where I would be without it. Lifelong friends have been made, amazing travels have been had, and every work opportunity has revolved around the beach or surfing.

Being in my early thirties, surfing is what will keep me forever young. Most people change as they grow older. They grow apart from their friends and start their own family. Many of us have gotten married and most with kids now, but we will never grow up or change our ways. Surfers have a certain level of selfishness. I am not sure if that is the best word to describe us, but it is the easiest way to describe our life choices. Skipping work, school, special occasions, and appointments all for our passion of the ocean. We save all year to go away for a week to a tropical location in search of swells that have traveled thousands of miles to end their journey at the shores edge.

It’s a weird obsession that so many people don’t understand. At the same time there are things like hunting, that I ask my friends why they love it so much, but really I can’t relate. Everyone is different and that is just the way life is. I recently found a grade school project that made me laugh. The project main topic was “what I wanted to be when I grow up”, and my answer was “own my own surf shop”(even had a nice sketch of a two story building splattered with surf logos). I haven’t obtained that goal, but I can’t complain for a second, super blessed! I am the GM at one of the most prestigious surf shops on the East Coast, Salty Dog in Daytona Beach. I have a great boss, unreal co-workers and love the place. Being a surfer has gIVEN me that great opportunity and also help me release my ideas through this publication. Being a surfer can be a huge gift or a major detour, it’s all in the path you take.

Bryan Forand Founder | Editor 13 THEFLUIDMAG.COM

SPRING FORWARD! PHOTO: PATRICK RUDDY

MISS SUNSHINE PARIS NICHOLE PHOTO: PATRICK RUDDY

CENTRAL FLORIDA

Where do you live? Orlando, but I spend way more time traveling than I ever do at home ORiginally from? Winter Haven, Florida Occupation? Trained Carnival Gypsy (Lion Tamer) Where would your dream trip take you? I love it, I know it will get old eventually, but I’m loving it for now. I think I’m so enthralled by traveling because I’m from such a tiny town, I need to know what else is out there. Turn on’s? Intelligence, Motivation, Athleticism, Humor Turn off’s? Arrogance, Hair Jell, Over dependence on technology, Pessimism Most important thing on a first date? Feeling comfortable, when a girl is comfortable then she can have fun and open up. Also attentiveness, don’t take a vegetarian to a steakhouse. Beach, River, or Asphalt? Beach. Second, by a lake. (I did grow up in winter haven after all) Best Beach in Florida? I’m not telling where my secret spot is!

Favorite celebrity? I don’t keep up with celebrity gossip, I barely watch TV. Don’t get me wrong, I can appreciate a good movie, but it’s not in my interest to keep up with the actors lives. Who’s the hottest- Surfers, Skaters, Wakeboarder, Musicians or Artist? Talent and creativity in any form is hot! I won’t pick favorites but wakeskaters should be added to the list! Favorite Spot to have a good night out? Ocean Deck is a fun spot on the beachside. Worst Pickup Line? They are all bad! Please, Please guys, just don’t use them! I beg you! Do you surf, wakeboard, or skateboard? I really want to learn how to skateboard, but I’m clumsy and slightly a chicken. So I’m afraid to break a bone.

How did you like shooting with our magazine?

It was a lot of fun! Just like hanging out, goofing around, but they happened to be taking pictures of me too. Do you have any quirks? I hiccup...a lot!

The guys were enjoying laughing at my hiccups at the shoot. Do you have any hobbies? I love to cook, well, when I’m actually home! I’m always looking up recipes, I rarely make the same dish twice. Favorite travel destination? I was taken to Nitro City, Panama for my birthday last year. It was so beautiful and so much fun! It’s an action sports resort with a cable park for wakeboarding/ wakeskating, dirt bike track, ATVs, jet skies, paddle boards, an arcade! It was right on the beach with an amazing view of the mountains.

Follow me on Instagram @Paris_Nichole and Twitter @ParisNichole

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Best breakfast spots Beach House Beanery, Funky Pelican, Oceanside Beach Grill, Friends, Kokomo’s Café, Java Joint, Maggies European Bakery and Cafe Great dining experiences Blue at the Topaz, The Fisherman’s Net, Martins Steak House, El Fuego Del Mar, Captain’s BBQ, Golden Lion Cafe, Flagler Fish Company, High Tide at Snack Jack’s, Oceanside Beach Grill, Turtle Shack Cafe, Burrito Works, Big Easy Cafe, The Funky Pelican Happy hour honey hole Golden Lion Cafe, Finn’s Beachside Pubb, Fisherman’s Net, Hurricane Patty’s(NO LONGER IN BUSINESS) Locals Dive bar Poor Walt’s Late night hotspot Finn’s Beachside Pubb Best places to stay Topaz, Si Como No Now and The Future Eric Worley, Brandon Hoffman, Robbie Mccormick, Ryan Huckabee

Surrounding areas Head to the north to see historic

St. Augustine. A town filled with an abundant history, amazing vibes, and a bustling surf scene. South of Flagler is Ormond Beach, a ritzy beach town with mad flavor. Ormond is growing daily regardless of the bad economy. Not to mention there are more cougars there than you can beat a stick at. Best time of year Spring and Fall Hazards There are sharks, but nothing like New Smyrna Inlet. Locals can be hard on out of towners, and the weirdest part is some of the locals are bodyboarders. Don’t get me wrong, the guys charge, but it isn’t like that anywhere else in Florida. Something you mAy not

know Sick of all the mean beaches that don’t allow dogs?

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21 THEFLUIDMA G . C O M

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FLUID PROFILE

PROf

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If you’re not familiar with Ryan Villopoto, then let’s play a little catch up.

Ryan has been at the top of the game since entering the pro platform of motocross racing. He has won every championship there is to win, most of them multiple times including the 250 and 450 Supercross and Outdoor titles, 250 and 450 Motocross of Nations titles (this race is against the best on the planet), and the $1,000,000.00 Monster Energy Cup..... THATS RIGHT... he won a MILLION dollars in one night! The first and ONLY person to do so. He is the current AMA Supercross Champion for the second year running and is currently mid way through the 2013 Supercross season fighting for his third consecutive SX title.

However everything above has not come without a price to Ryan and his family. Ryan has torn and had surgery on almost every ligament in both of his knees, broken nearly every single bone in his body, and almost had the pressure of the sport and winning crush his relationship with his entire family! But after an eye opening injury in 2010, in which Ryan had just shattered every bone in his leg, things began to settle in.

He would go on to marry the love of his life, burry the hatchet with his family..... and oh yeah go on to win every championship there is to win in 2011.

As Ryan moves forward in life and continues his quest to be the best of all time, he remains humbled, focused, and has vowed to never let things that affected him so negatively in the past effect his future. Once you read this article, Ryan should be somewhere on the east coast fighting for the Supercross title. So I would ask that you join us in saying GO RV GO as his quest for greatness rolls on!

THEFLUIDMAG.COM 26

CENTRAL FLORIDA

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FLUID PROFILE

what was the last thing you did before this interview? Went on a mountain bike ride. Where’s your home in Florida?

Minneola, which is located in Lake County. Your training program is pretty intense, what’s your average day like? Wake up, a little bit of cardio, breakfast, head to the track, & then the gym. Who or what inspires you the most? I don’t really know. I think inspiration comes daily, and I take it as it comes.

What’s your greatest strength? I am able to block everything out no matter what it is once I line up on the gate. What’s your greatest weakness? I am not a huge fan of training Tell us a little about your diet, what types of food do you typically eat? Just super clean food. Mostly chicken and fish. Do you have any pets? Two french bulldogs. Sako and Olive Of all your accomplishments which is the most special to you? Probably my first 450 SX Title What’s your favorite beach in FL, and do you surf? Haven’t really had a lot of time to explore but I would say Clearwater and I wanna learn to surf but gotta find some time. With all the traveling through out the year, how do you stay focused on each event? You just take it race by race and have to remember it’s a long series and a championship cannot be won in a single race. Tell me about a life changing event? Getting married was a huge life changer and I look forward to the next step, “kids!” How do you evaluate success? This is a bit tough, but I would say being able to see the work I put in day in and day out payoff. Knowing it was worth the grind is a huge success.

How has the season been thus far for you? It’s been a bit up and down but I am ready to step up my consistency and make it happen out there.

would be at u think you yo o d w o h be be, and lol. I would dream job all they do ould your s w t’ a at of th h w k g n in n ptio The le th golf. I th as not an o e and why? lay lots of b p it d n If riding w ld a u t o n e w an age has be n t what ff-season in the spor say I’d be o g ld e in u th o th w e e I b n o it? ange sed to up, u could ch se what u and regro d at it. If yo out becau e to relax d m e ti rn o u n b h t dang goo it for Ryan guys ge . And w ture hold k a lot of e us race fu k in e a th th m I . y es s e o e d th What t to do the seri es that d injuries. people ge ndom rac s normal d increase g n unch of ra in a b th a rs e e h it th re w filled oing all ple’s ca out and d orten peo f hanging y have sh o e t th lo k a in d th I an ! Hunting Kids! Golf n.

Villopoto? o t issing ou e been m v a h I t a th

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FLUID REPRESENTS

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WHAT U REPPIN?

PHOTO: COURTESY OF RICH RUDOLPH

with RICH RUDOLPH

Years Repping? 16 Brands: Oakley and Ray Ban How many miles do you log each year on the road? Over 25,000 miles What type of vehicle do you conquer Florida in? Ford 150 FX How did you get your first sales representative job in the surf industry? This is the only one. Went from pro surfer/shaper to Oakley sales Rep. You represent the most elite brand out there(Oakley)! How did you pull that off? I was surfing for them since I was 15 years old, and then went on to run their east coast surf team. After that, started working in sales under Tom Hutson. Where

do you see the surf industry headed in 2013? (trends, what’s hot) Your guess is as good as mine. We have seen trends all over the map: retro and super bright colors lately. I need to stay focused and work on keeping my retailers in tune with what the consumers are asking for.

What was it like tearing up the pro ranks in the eighties? Really competitive. Surfing was changing with break through board design and the talent was insane.

Surfing in contests with the likes of Curren, Pott’s, TC, and Occy, and also watching the legends like MR, BUGS, SHAUN. It was like watching a surf movie. It was a special time, PHOTO: COURTESY OF RICH RUDOLPH

new waves were being discovered, boards were getting better. I surfed a lot of really good waves and made

was the transition from pro to rep? Pretty big change from living the dream to day dreaming on the road? Oakley

we always got our work DONE. He was a great teacher! How

did you get into shaping boards? My

shaper quit. I was really picky about my boards (yes I said it ), and had a hard time finding the right boards. Ed Leasure showed me the ropes. The rest is history. How

many boards have you shaped in your lifetime? 15 to 20 a week for 10 years or so. Too many to count.

Everyone claims the economy is hurting. Has your brand been hit hard the past few years? Oakley is such an incredible company involved in so many sports, we have seen double digit growth for several years. Worst part of your job? Data entry.

Any good stories from all those years of being a road warrior? Dealing with counterfeiters is the worst, thinking someone might pull a gun!!!!!! What

is the best sales meeting you’ve ever been to? Maui! What is the best advice another rep has given you? Show up when

you say, and be in the stores a lot!

That’s half the battle. Any

outs? JESUS CHRIST.

shout

My girls,

they are incredible. They are always up for an adventure. The sport of surfing has given me an incredible journey, so many waves and great times. To all my close friends, each one has impacted me in a positive way. Thanks!

some really good friends. How

brought to you by

Rep Tom Hutson showed me the way.

Let me surf/shape and rep. I slowly transition into to full time Oakley rep.

33 THEFLUIDMAG.COM

We surfed more than we worked, BUT

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FEATURED PHOTOGRAPHER:

BIOGRAPHY:

PHOTO: HANDSEL REID

PHOTO: HANDSEL REID

Name: Handsel “Ian” Reid Age: 25 Place of Birth: Pensacola, FL (Redneck Riviera) Place where you live now: Orlando, FL Shooting since: 2006

Is there anyone who helped you the most on your way to becoming a photographer?

Financially, my parents helped me afford some basic gear. Then Josh Letchworth took me under his wing to be his 1st assistant. Since that day he has constantly inspired me in more ways than anyone can imagine. From being a professional photographer to being a great human, he’s the man! Love you Josh.

Do you have any nightmare stories to tell which have happened while you were at work? (losing cams in the water, hold downs, robberies, airport fees cause of overweight, etc) All of the above! Haha. No, really, nothing too serious. Baggage fees are always shitty and the way they treat your luggage is even worse, lots of damaged items have come from TSA. Cameras are always getting wet and you are usually in a dangerous spot when shooting waters-

“As soon as I started getting those

cameras dialed and shot a few decent photos, I knew this was what I wanted to do for the rest of my life.

”

ports, but you can’t be too paranoid or you will miss a shot you could have gotten if you were thinking positive. Cameras are only tools, tools are replaceable.

What is your favorite place to shoot?

Anywhere on the west coast is a nice change of scenery. I keep the camera clicking when there is any kind of elevation change to play with since there is none of that here in Florida.

Where and When did you take your

How did you get started with photography?

Your worst trip ever?

last pictures?

My dad noticed I was getting into photography

Never had a truly disastrous trip luckily. Anytime

Rode my Harley out to the middle of nowhere to

as a hobby so he gave me two of his 35mm

I get to travel is the best time of my life, there

keep my mind occupied in a good way and shoot

film bodies and two lenses. As soon as I started

is nothing more educational and humbling than

some photos of my surroundings. Which was

getting those cameras dialed and shot a few

traveling to unfamiliar places.

mostly empty spaces like farms and dirt roads.

decent photos, I knew this was what I wanted to do for the rest of my life.

How does a normal day look like in

Do you have a few tips for young photographers, who want to go in the same direction

your life?

What was your very first picture that ever got

like you?

Wake up, coffee, emails, photograph something

published?

Travel, assist photographers who do what you

(purposeful or not), ride the Harley if weather is

Technically, not positive, but the first one that

want to do, take notes, be nice, be helpful, stay

nice, & dinner and whiskey with whoever wants

ran decently large in a magazine was of George

positive and never settle, always progress and

to share conversation.

Daniels (wake skater) doing a half cab benihana.

most of all, HAVE FUN! THEFLUIDMAG.COM 38

All-U-Can-Eat Snow Crab EVERY DAY! Steaks · Ribs · Wings · Burgers · Seafood · Cold Beer THE NEWS JOURNAL

READERS’ CHOICE AWARDS

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AROUND THE NEWS JOURNAL

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Open Daily 11 AM, noon on Sunday Serving Lunch & Dinner MasterCardTM

TAK AVAI E-OUT LABL E

www.charliehorserestaurant.com

810 S. Atlantic Ave., Ormond Beach • 672-4347

Mobile Power for Your Devices The Original

Metz Liquors and Lounges Est. 1951 COME ENJOY: Power Tube

$29.99

Newly re-felted pool tables Electronic & Cork dart boards Wii games on the big screen TV

Solar

Pocket Charger

$49.99

Mobile Power For: Cell Phones Cameras GPS Kindles More! info@DaytonaSolarPower.com ph: 386-871-6971 www.DaytonaSolarPower.com

Beer Ball (skee ball) Located at two locations on A1A

(386) 767-9560 3728 S. Atlantic Ave.

(386) 252-1625 2136 S. Atlantic Ave.

Daytona Beach Shores, Fl, 32118

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FRAMINGFF • PRINTS • HOME DECOR • GIFTS COLLECTIBLES • INSPIRATION FFFFF FFFF, FFFFFFF FF• FFF FFFFFFFF FFFFFFF FFFFFFFF FF FFFFFFFF FFFFFF FFFFF, FF Frame FFFF FFF FFFF FFFF FFF FFF-FF-F-FFFF of Mind, located in the historic Bushman Building in downtown Ormond Beach, is your one stop shop for one-of-a-kind picture framing, vintage collectibles, unique gifts, modern home decor and FFFFFFF FFFFFFF, FFFFFFF FFFFFFFFFFFF, curious oddities.

FFFFFF FFFFF, FFFF FFFFF FFF FFFFFFF FFFFFFFF. FFin 2008, FFF FFhasFFFFFFF FF FFFF Since opening our doors the store evolved into a wonderful collection of old andFF new.

FFFFFF FFFFFFFF FFFFFFFF From vintageFF 1930’s FFFFFFFF Bakelite radios and cocktailFFF shakers to bug jewelry and uglydolls, we’ve got something for everyone. Our print collection consists of limited editions from SHAG, Niagara, Brian FFFFFFFFFF. Viveros, Shepard Fairey, Angelique Houtkamp and Mike Bell. And we also carry Laurel Baker Jewelry, Vagrant Vintage Clothing and 1411 Designs.

At Frame of Mind we want to inspire our customers with what inspires us, as well as create an eclectic and intimate shopping experience. For more information visit our website at frameofmindart.com

Our computerized mat cutter allows us to create unique matting designs with ease.

41 THEFLUIDMAG.COM

23 W. Granada Blvd., Ormond Beach, FL.

CENTRAL FLORIDA DINING FOOD WITHOUT BORDERS With the freshest ingredients and one

home happy. The entrees are served

of the most innovative menus in town,

after four during the week and all day on

Café Verde is quickly becoming one of

the weekends. In addition to the regular

the best spots in New Smyrna Beach to

menu, they also offer daily and seasonal

enjoy a meal. Located directly behind

specials, making it easy for everyone

Clancy’s, this converted laundry mat

to find something that satisfies. Don’t

has everyone in town excited about

forget to enjoy a glass of beer or wine

having a healthy and organic restaurant

with your meal, you can find a number of

right off Flagler Avenue. A simple and

selections from all over the world.

reasonably priced menu makes it is easy

Offering full service table seating inside

to understand why Café Verde is such a

and out, Café Verde is a quick and easy

favorite with all of the NSB locals.

choice for a healthy and delicious meal.

The diverse menu offers soup, salads,

Everything on the menu is prepared

tacos, gyros, ceviche, seasonal entrees,

fresh and made to order. It is refreshing

and some tasty sides. The soups are all

to have a restaurant that understands

made in house, the lentil is my favorite.

and supports the importance of a healthy

There are seven salads and two types

lifestyle. Café Verde should be on the

of ceviche, which makes the soup and

top of your list of restaurants to check

salad combo one of the best choices on

out on your next visit to New Smyrna

the menu. The gyros and tacos will sat-

Beach. Prepare to fall in love.

Curried Chicken with Black Rice

301 FLAGLER AVE. UNIT 3

Fish Tacos

Shrimp Ceviche

New Smyrna Beach, Fl 32169

Fresh Kale Sa

386.957.3958

isfy even the biggest appetite. Pair that with one of the delicious sides, I recom-

PHOTOS: PATRICK RUDDY

mend the yucca fries, and you will go

43 THEFLUIDMAG.COM

FOOD WITHOUT BORDERS

Fish Tacos

Curried Chicken with Black Rice

301 FLAGLER AVE. UNIT 3

Shrimp Ceviche

New Smyrna Beach, Fl 32169

Fresh Kale Salad

386.957.3958

FRIDAYS & SATURDAYS - Weekend Party on the Bay! Late Night Happy Hour (9pm-12pm)

Live Music from (5:30pm-9:30pm) “DJ” Robadopolis from (10pm-1am)

SUNDAYS - Weekend Party on the Bay! With Open Jam Night (8pm-till) Come enjoy the area’s best musicians!!!

MONDAYS - Hospitality Night (8pm-12am)

2 for 1’s on Domestic Beers, House Wines, Wells & Select calls.

TUESDAYS - College Night (8pm-12am)

50¢ Rolling Rock Drafts, 2 for 1’s on Domestic Beers, House Wines, Wells & Select calls.“DJ” Robadopolis from (9pm-12am) X-Box, Beer Pong and Corn Hole Tournaments.

Live Music from (4pm-8pm) & All-You-Can-Eat Fish Fry Night

WEDNESDAYS - Mens’ Night (8pm-close)

2 for 1’s on Domestic Beers, House Wines, Wells & Select calls. & All-You-Can-Eat Crab Leg Night.

THURSDAYS - Ladies’ Night (8pm-close)

2 for 1’s on Domestic Beers, House Wines, Wells & Select calls & Live Maine lobster night.

PARTY ON THE BAY!

Embroidery Screen Printing O n R o s e B a y & O n P o n c e I n l e t

HIDDENTREASUREONROSEBAY.COM

5993 S Ridgewood Ave. Port Orange • 386-756-9565 4940 S. Peninsula Dr. Ponce Inlet • 386-761-9271

Get The Look You Want! – We offer in-house embroidery services with no minimums. Screen Printing Minimum is just 12 pieces. We have thousands of designs, fonts, and images for you to choose from or bring in your custom logo or art and we will turn it into stitches or screen printing, whichever you prefer. In stock ball caps with your logo on the front and a one line embroidery on the back just $20. Bring in your own shirt and a left chest logo is just $9. Great for gifts or promoting your own team or business.

Fluid Magazine's top pick for Embroidery Services in Central Florida!

806 E. Third Ave. New Smyrna Beach, Fl 32169 (next to Mikey’s Pizza) Like us on facebook

Open Monday-Friday 9:30a-5:30p / Saturdays by appointment www.beachembroidery.com

CENTRAL FLORIDA DINING

Fresh on the Fly is an invigorating, unique experience from the normal chain restaurants. When you walk in you see all these amazing fillets on display that will soon be delivered to your table. They offer a fresh, original, affordable, and delicious menu. Some of our favorites that we highly recommend are: The Mahi Cheese Steak, Fish Tacos, Oyster Shooters, Granny Smith Apple Salad, and their specialty desserts. It is apparent after you dine at Fresh on the Fly that they strive for excellence in every bite. They make it pretty clear that seafood is their specialty, but you will be surprised after you try one of their burgers. They are delicious!

PHOTOS: PATRICK RUDDY

What really separates Fresh on the Fly from other places is how environmentally conscious they are. They are one of the only restaurants that provide a healthy alternative for customers while making a beneficial environmental choice for our planet. They reduce paper and plastic plate and utensil waste by replacing paper and plastics with china and plant-based products. Little things like that make us love Fresh on the Fly. Not only do they care about important topics that others tend to overlook, but the food is absolutely amazing. We highly recommend that you go see our friends at 1210 International Parkway #162 Lake Mary. For more info: (407) 878-5808/ fresh-on-the-fly.com

45 THEFLUIDMAG.COM

Everyday 4-7pm

$1.50 Domestic Bottles $3.50 house wines and wells

Wed is Ladies Night: 5-7pm

25% off food & $3 Cosmos all night long

Fri and Sat 9-11pm

Live Music & Happy Hour specials Located at The Pavilion in Port Orange Just off I-95 5535 South Williamson Boulevard Suite 656 Port Orange, FL 32128

(386) 256-4791

CENTRAL FLORIDA DINING

Off The Hook Catches Your Attention When you walk into Off The Hook Raw Bar and Grill, first impressions are everything, and the owners have mastered the art of a good first impression. They have the perfect setup: a huge bar area great for dining or watching the big game, comfortable booth seating, and our favorite item, captain’s chairs. Ever devoured an amazing burger and drank an ice cold beer in a captain’s chair while watching the game on a flat screen? Then you just haven’t lived.

Once you have taken in the sweet digs, take a deep whiff of the amazing flavors coming from the kitchen. Off The Hook is famous for its oysters, and the fish tacos have received rave reviews from many of the locals around town. Think big, flaky fresh fillets grilled and seasoned to perfection. These are the type of tacos that give a place a stellar reputation.

From the innovative set up to the amazing food, it is quite obvious that Off The Hook has one priority: making sure customers have a memorable experience. Unlike some of the run of the mill “bar food” restaurants, they aren’t followers. No, Off The Hook is constantly finding creative ways to keep us happy and coming back for more.

One of our favorite things is the Annual Oysterfest that they introduced to the New Smyrna area. Now, I am no mathematician, but it seems like Off The Hook has figured out a magical equation for a great night out. If I had to guess, it would probably be: cold beer +

PHOTOS: PATRICK RUDDY

fresh oysters + fun atmosphere = happy campers.

47 THEFLUIDMAG.COM

CENTRAL FLORIDA

Zen Bistro Authentic Thai Cuisine

EVENTS CALENDAR 3/7 Coheed and Cambria | House of Blues | Orlando 3/7 Andre Rieu | Amway Center | Orlando 3/8-3/17 Bike Week | Daytona Beach 3/8 The Supervillains | Sports Page Live | Satellite Beach 3/8 AMA Supercross Champ Ryan Villopoto | Maui Nix in Volusia Mall | Daytona Beach

386.248.0453 zenbistrodaytona.com

112 Bay Street Daytona Beach, Fl 32114

3/8 RAMMER (Sublime covers and many more)... Live | Beachside Tavern | New Smyrna Beach 3/8-3/17 Yummy, Orange Ave, & Trans Ams every day Live | Mikey Luv’s Bar & Grill | Daytona Beach 3/9 AMA Supercross | Daytona International Speedway | Daytona Beach 3/9 Shinedown and Three Days Grace with P.O.D. | Amway Center | Orlando 3/9 Badfish - A Tribute To Sublime | House of Blues | Orlando 3/9 The Supervillains | Sports Page Live | Satellite Beach 3/11 Tenacious D | Hard Rock Live | Orlando 3/14 Sleeping with Sirens | House of Blues | Orlando 3/14 Jim Breuer | Hard Rock Live | Orlando 3/15 Robison’s Bike Week Bash | Robison’s Motorcycles Sales and Service | Daytona Beach 3/16 NSB Paddle Board Race |Paddleboard New Smyrna | New Smyrna Beach 3/17 Bad Religion with Against Me! and Polar Bear Club | House of Blues | Orlando 3/22-3/24 New Smyrna Beach Surf Film Fest | Coronado Community Center | New Smyrna Beach 3/22 Queensryche | House of Blues | Orlando 3/22 Deftones | Hard Rock Live | Orlando 3/23 Gabriel Iglesias | The Peabody | Daytona Beach 3/23 The Supervillains w/ RAMMER | Beachside Tavern | New Smyrna Beach 3/24 Old Crow Medicine Show | House of Blues | Orlando 3/24 Bill Cosby | The Peabody | Daytona Beach 3/25 Seth Meyers with Colin Jost | UCF Arena | Orlando 3/27 Indigo Girls | House of Blues | Orlando 3/28 Romeo Santos | Amway Center | Orlando 3/28 The Expendables Life’s a Beach Tour with Pacific Dub | Sports Page Live | Satellite Beach 3/29 Lisa Lampanelli | Maxwell C. King Center for the Performing Arts | Melbourne 3/29 Bubba Sparxxx | Sports Page Live | Satellite Beach 3/30 Maroon 5 | Amway Center | Orlando 3/30 Fluid Magazine Party | Ocean Deck | Daytona Beach 3/30 Jerry’s Tiki Bar 2nd Annual Spring Break Reggae Fest | Jerry’s Tiki Bar | Pone Inlet 4/5 JJ Grey & Mofro | House of Blues | Orlando 4/5 Funk Fest 2013 | Tinker Field | Orlando 4/7 Mindless Self Indulgence | The Beacham | Orlando 4/11-4/12 Taylor Swift | Amway Center | Orlando 4/12 Metal Alliance Tour w/ Anthrax performing the “Among The Living” album | HOB | Orlando 4/13 2013 WJRR’s Earthday Birthday 20 | Tinker Field | Orlando 4/13 Sister Hazel | House of Blues | Orlando 4/17 Rockstar Energy Presents All Time Low & Pierce The Veil | House of Blues | Orlando 4/19 -4/21 KING OF THE INLET| INLET HARBOR | PONCE INLET 4/20 Fluid Magazine Party | Beachside Tavern | New Smyrna Beach 4/20 NSB Paddle Board Race |Paddleboard New Smyrna | New Smyrna Beach 4/24 GWAR with Wilson & Warbeast | The Beacham | Orlando 4/26 The Wailers | House of Blues | Orlando 4/28 Rush | Amway Center | Orlando

*SCHEDULE SUBJECT TO CHANGE

PHOTO: COURTESY OF THE SUPERVILLAINS

FLUID MUSIC

The Supervillains are gearing up for the release of their seventh full-length album, Volume 8, which is scheduled to come out right after the New Year. This will be the band’s third release on their own Rah Rah Rah Records label (2011’s Postcards from Paradise LP and 2012’s Robots EP). On this unique record, the band has transitioned to handling all the production in-house, recording and producing the entire album themselves. Engineered and mixed by the band’s bassist Dan Grundorf, the album is a collection of covers and re-mixes, with some brand new material thrown in as well. Live staples from their set-list such as “Resin” (off of 2006’s Grow Yer Own) and the Slickers classic “Johnny Too Bad” finally get the official studio treatment. Obscure covers such as the Pixies’ “Where Is My Mind?” and Toots and the Maytals’ “This Must Be True Love” are nestled in between remix’s of the bands songs. Some songs are chopped and screwed from the original masters with a tasty list of guest vocalists (Antonee First Class from the English Beat and well-respected FLA rapper DP shine very brightly) and the horn section from Orlando-based ska afficionados, Control This!, provides some serious punch in such tracks as “Bottom of the World” (from Postcards from Paradise). January 8th was the release of the single “Stuck” which is a remix to 2011’s “Stuck In The Middle” (featuring Antonee First Class, SBK, and Blak). Adding to an un-conventional album is an equally un-conventional release date: The band will release one track per week starting February 5th. Full-length hard copies and digital release is slated for April 9th.

Interview filled out by: Dom Maresco of The Supervillains Who are some of your favorite bands you played with and why? Pepper, Slightly Stoopid, The English Beat, Less than jake, Fishbone, The Mad Caddies, I could go on and on, We’ve definitely been blessed when it comes to the talent we’ve shared the stage with. We were lucky to have these bands take us under their wing. Especially Pepper, which signed us to their label and took us out on countless tours throwing us out in front of thousands and thousands. We are very grateful. Supervillains have such a huge following in Central Florida, what is your recipe for success in our area? Lots of hard work, a ton of shows and great support from the fans. We’ve been playing shows here for 15 years and the shows constantly get bigger and bigger. I love Orlando! What other areas besides Florida do you have a big fan base? Texas, Colorado, Arizona, California, Oregon and Washington definitely stand out.

We’ve hit those areas constantly and it shows. Our tunes go well with the beach. Best Advice another musician has given you? “Don’t take too many of those”. Which artists have influenced you? Op Ivy, Suicide Machines, NOFX, Mad Caddies, Bob, Sublime, The Toasters, Elvis Costello and Notorious B.I.G. Last time you embarrassed yourself or the band on stage? I don’t ever. I get the protection of the drums to hide if I need to. Skart is a fan of puking behind his amp on the reg, so I guess that’s embarassing, probably more of a relief. When you guys are back home relaxing, what is your daily routine?

We run the band ourselves and as of recent we’ve been recording some of our own tunes. Along with the Supervillains we have a label called RAH RAH RAH Records and we’ve been signing some great acts like Kayavibe and The Attack. We have a couple more up and comers that we’re developing as well. So my day consists of office work, excersie, practice, & then at night, shows, drinking, repeat... Best cities to tour? Oh man..... Where do I start? We love Houston, San Antonio, Dallas, Austin, Corpus, Denver, Colorado Springs, everywhere in CA and the Northwest is bomb too. They all have their own things about them! What do you love about central FL? Other than the fact that all of

our family is here? Two words; the weather! Other than that, it’s nice to know that in 45 mins I can be on the east coast or on the west coast of FL and in the water! What do you love about CFL nightlife?

The downtown bar scene. I enjoy people watching and drinking with my friends. I really like the food on the weekends too, Columbian Burgers and The Rib Joint are both pretty tits. Who is the weird character of the group? We all have our quirks but Skart definitely is the weirdest. He has dreadlocks and lives on a farm in the middle of nowhere. Growing up he owned a pig. Your top 5 play list on your iPod? The Beatles, Weezer, Buju Banton, NOFX and Arctic Monkeys. Tell me something random, like your first job was a prison guard or your family owns a private island in the Caribbean? Actually I was a prison guard on a private island that my family owns. Tell me about a life changing event? The first time we met Pepper was at a surf video release in Cocoa Beach. There was maybe 20 people at the event. The show was whack, but we ended up hitting it off with them. We stayed in touch, and 3 or 4 years later we met up with them at a show at House of Blues. I hopped on their bus with “Massive” and they liked it so much that they signed us to their label. Shortly afterwards we became a full time national act and it’s been that way ever since. You never know who you will meet or where. Any pet peeves while touring or playing gigs? Too many to count! My fingers would fall off from typing. After about 3 days the excitement wears off and it sinks in that you’re going to be gone for 2 months, away from your family, your bed and even your pets! Its rough. That being said, I wouldn’t change a thing, I love my job and truly grateful for every opportunity. What’s next for you guys? We are currently in the middle of releasing a record. We have been releasing a track a week on iTunes as of feb 5th. Touring in April and more recording and shows! We gotta keep it moving! Any shout outs? Hells ya, To all the tricks, trick ass marks, mark ass tricks. Also Check out facebook.com/rahrahrahrecords and support Kayavibe, The Attack and The Supervillains!!

TH EFLUIDMAG.COM 50

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$ .00

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CAR WASH ON WEDNESDAY

$15 after 5pm!

Offer Expires 4.30.2013

New Smyrna Golf Club 1000 Wayne Avenue New Smyrna Beach, FL 32168

Pro Shop 386.424.2190 | Starter 386 424.2192 Restaurant 386.428.0330 Golf Course Designed By: Donald Ross | 1948

(386) 767-1212 1786 Dunlawton Ave, Port Orange, FL 32127 Mon- Sat 8-6, Sun 9-5

NILS

PHOTO : RICHARD KOTCH

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