Franchise Journal February Issue

Page 60

#FRANCHISESTARS

Atlanta Couple Upped Their Lawn Maintenance Game with Spring-Green Lawn Care by Rhonda Sanderson, CEO, Sanderson & Associates

#FranchiseStars Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains and is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr. com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin. com/in/rhondasanderson-a6b658/

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hen David and Maria Roman bought their SpringGreen Lawn Care franchise in 2017, they had just sold their successful existing landscape company which they had operated for 30 years. “We wanted to join an operation like Spring-Green Lawn Care to take advantage of all the branding and support services they had to offer,” said David Roman. “We already knew how to operate a landscape business and this just set us up to do it on a broader and more efficient scale. And quicker.” The Gwinnett County Georgia Spring-Green Lawn Care location they operate has grown over 30% even during the pandemic. “We had to modify our services a little bit during 2020 and 2021,” said Roman, “to accommodate social distancing and to keep

everyone safe. It was fine since we operate an outdoor business and our customers know us and trust us to do the same excellent job we always had done in the past.” Plainfield, Illinois-based Spring-Green Lawn Care has been delivering lawn and tree care services nationwide since 1977. Its service is centered on the beautification of residential and commercial customers in middle-class and affluent neighborhoods and communities. Spring-Green is an attractive opportunity for entrepreneurs and existing green industry business owners, like David and Maria, who want to align themselves with a franchise opportunity that has proven economic resilience, healthy profit margins, industry leading

THE GWINNETT COUNTY GEORGIA SPRING-GREEN LAWN CARE LOCATION THEY OPERATE HAS GROWN OVER 30% EVEN DURING THE PANDEMIC.

FEBRUARY 2022 | WWW.FRANCHISEJOURNAL.COM


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