The Hardware Journal November/December 2020

Page 29

Training

Get your eCommerce up to Speed in 2021 Under the shadow of Covid-19 the importance of eCommerce and Digital Marketing has become all apparent in our sector, with businesses being forced to rapidly adjust their operations to keep their customers supplied with essential products and to keep connected with their community. Now with a second lockdown and further restrictions possible in the future, now’s a good time to get your ecommerce and online communications up to date. HAI has collaborated with social media consultant Greg Fry and his colleagues to launch a one-on-one digital marketing consultancy virtual call service for the hardware industry.

By availing of this service, you will get a one-hour slot to pick the brains of some of the Digital arena’s top experts, and get immediate help and advice in challenges such as: •

Setting up/improving your eCommerce channel on your website

Improving social media communications

Improving website and SEO performance

Email Marketing

Video Marketing

Cost per one-hour session is ¤80 for HAI Members (¤120 for non Members). Your chosen consultant will have your details and questons in advance of the call to give you the optimum benefit of the allotted time.

The Consultants:

Greg Fry Greg is one of Ireland’s top thought leaders in the Social Media space in Ireland and an experienced digital marketer, consultant, and trainer with a real passion for Social Media. He has 12+ years’ experience delivering bespoke Digital Marketing & Social Media training and consultancy to government organisations, multinationals, and SMEs. He has delivered several training programmes for HAI in recent years and spoke at the HAI conference in Citywest in February to great acclaim. Greg can help you with: • Advertising • Social and Digital Strategy • Digital Video • Digital Marketing Tools • Instant Messaging

Elish Bul Elish Bul has been helping businesses, brands and organisations grow through Content Strategy & Creation, Copywriting, Social Media & Community Management, and general B2B & Brand Marketing across offline and online media. Elish can help you with: • Graphics and Branding • Email Marketing • Instagram • Facebook

Niall Devitt Niall Devitt has worked as a Digital and Social Media consultant, manager and trainer and delivered training and workshops for the National College of Ireland, Enterprise Ireland, Local Enterprise Offices, the Sales Institute, SureSkills and others. Niall can help you with: • Website optimisation • eCommerce • Remote Working • LinkedIn

Eileen McCabe Eileen McCabe is an experienced digital consultant and marketer with specific experience building and developing social media communities. She also has extensive social media management, online advertising, and digital strategy consultation expertise. Eileen can help you with: • Twitter • Facebook • Community Management • Digital Marketing Tools

If you are in need of some emergency Digital Marketing support and would like a book a call with one of our experts then email Aoife@hardwareassociation.ie for more information.

November/December 2020

29


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Articles inside

BRENSON LAWLOR Ian Lawlor explains to readers why the Trading Online Voucher is the perfect Christmas present for SMEs

3min
page 51

IRONMONGERY AND SECURITY

8min
pages 57-62

FASTENERS AND FIXINGS

10min
pages 63-67

A SELECTION OF CLASSIFIED ADS

4min
pages 68-72

HAND AND POWER TOOLS

9min
pages 52-56

TRAINING AND DEVELOPMENT A round-up of HAI’s training and development in 2020, plus plans for 2021

2min
page 48

PRODUCT QUALITY DATA How GS1 standards are available to meet the requirements of construction

4min
page 49

HR CONSIDERATIONS FOR WINTER 2020 Tommy Smyth has good advice for HAI members

4min
page 50

THE HARDWARE SHOW 2021 New dates have been announced for The Hardware Show 2021

2min
pages 38-39

BREXIT UPDATE The latest Brexit related information and advice

9min
pages 42-46

PUBLIC PROCUREMENT Advice and information from the experts on the public procurement, etendering and framework agreements

7min
pages 40-41

HARDWARE JOBS A round-up of Hardware Jobs in 2020 and how you can set up your company on hardwarejobs.ie in 2021

1min
page 47

DIGITAL MARKETING CONSULTANCY HAI showcases a digital marketing consultancy service to HAI members looking for help with ecommerce, social media and more

17min
pages 29-37

ECOMMERCE CASE STUDY John Byrne from McMahons Builders Providers explains how their website and social media developments help them serve the sector

3min
page 28

Helske Energy Save launches Irish business

1min
page 23

IITC Celebrates 100 Years in Business

3min
pages 14-15

PURA Composites seeking distribution partnerships

10min
pages 18-22

CEDRAL the new home for Tegral

3min
pages 12-13

Minister launches Guaranteed Irish Construction Sector Listing

7min
pages 24-27

Dulux Reveal 2021 Colour of the Year

3min
pages 10-11

Quinn to Rebrand to Mannok

3min
pages 16-17
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