The TV Lady Soaring in Brand and Business Interview by Angela Anderson
The TV Lady has “a powerful voice, a storytelling ability, and an authoritative presence that commands attention” on screen and in business. TV Host, Spokesperson, Voice-Over Artist, and actor Valonda Calloway is one to remember with her energetic style, poise, and charisma. With a career spanning over twenty years, Valonda has been seen across the airways as a news anchor at WNCT-TV in Greensboro, WRAL-TV in Raleigh, and host of My Carolina Today/ Talk on WNCN. She is the face of numerous commercials, the host and emcee of prestigious events, and more. She is currently a highly sought-after freelance on-camera personality. This North Carolina Native is sure to be camera ready and make her presence known. In addition to her remarkable skills and talents on screen, Valonda is a presentation and media coach, adjunct professor, and author of the informative book, Tips From The TV Lady, A Guide For Making A Great Impression On Camera And In Person. She takes pride in being a light to others and sharing her gifts in a way that brings them joy. The Heat Seekers Magazine had the opportunity to talk with the TV Lady, Valonda Calloway. Angela Anderson: When did you know you wanted to work in media and broadcasting? Valonda Calloway: I was around 6 when I knew I wanted to work in this field. AA: Would you say that your career path found you, or you found it? VC: When I was a little girl, I used to watch the news with my dad every evening after dinner. I was captivated by the people (news anchors) sitting at the desk informing us of what was going on. The people who traveled the world (news reporters) to share what was happening made me want to travel and do that too. AA: What was one of the most surprising things you learned about yourself during your journey? VC: I learned I’m resilient and don’t mind taking risks. I’ve lost jobs and been disappointed by the industry and people, but I always find a way to keep going. AA: What do you enjoy about being in the media and broadcasting industry? VC: I enjoy being able to make a living doing work that I’m really
good at and that I enjoy. I’ve been blessed with a powerful voice, a storytelling ability, and an authoritative presence that commands attention. AA: As a Spokesperson, TV Host, and actor, what is your mission in your line of work? VC: My mission is to always feel proud of the work I do. I’ve said no to many gigs that didn’t line up with my values, interests, or pay scale. AA: We have heard it many times, The TV Lady. Share with us how The TV Lady came to be. VC: Many times, when I’m in public, people will approach me and say, “Aren’t you the TV lady?” Often, they can’t remember my name, but they know they’ve seen me on TV. At first, I found it annoying, but later I decided to embrace it and trademark it. THE HEAT SEEKERS MAGAZINE
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