BRAND GUIDE APRIL 2019
BRAND GUIDE APRIL 2019
CONTENTS LOGO IDENTITY Final logo Colour variations BRAND COLOURS Colours used in the logo and brand BRAND FONTS Fonts used in the logo and brand BRAND MOCKUPS Your brand in action
LOGO IDENTITY Your logo forms the centre of your brand and in this case is made up of a wordmark that incorporates an icon (the devils tail) It is presented in four variations two in colour and two in black line art. The variations are presented both with and without a frame for use depending on application.
BRAND COLOURS The brand colours are made up of the main colours found in the logo within these are red, black and a gold gradient, the idea base colour to present your logo on is white or black. The colour codes for the gradient are based on just a single colour (seperated at end of colour sample) which can be used alone HEX CODE # c39e32 FOR WEB USE R: 195 G: 158 B: 050 FOR PRINTING USE C: 025 M: 035 Y: 098 K 002 HEX CODE # bf1e2d FOR WEB USE R: 191 G: 030B: 045 FOR PRINTING USE C: 018 M: 100 Y: 091 K 007 HEX CODE # 040707 FOR WEB USE R: 004 G: 007 B: 007 FOR PRINTING USE C: 075 M: 067 Y: 066 K 087
BRAND FONTS What to use The main font used in the actual logo is called Honesty Regular and I recommend using Lucida Bright both demibold and regular to accompany it.
BRAND MOCK UPS
Contact Information David R Shires Tell: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com