Brand Guide August 2020
Brand Guide August 2020
Contents LOGO IDENTITY Final Logo Logo Colour Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in colour made up of blue, red and brown; and black and white.
Brand Mock-Ups
Brand Colours BLUE RED PURPLE 2
CMYK: 091, 084, 004, 000 RGB: 061, 061, 141 HEX: 3D3D8D
CMYK: 018, 100, 100, 009 RGB: 187, 024, 023. HEX: BB1817
CMYK: 028 051 090, 010 RGB: 173, 122, 058. HEX: AD7A3A
Your logo has three colours, that of blue, red, and brown.
Brand Fonts The logo uses one fonts, this font is called TIMES NEW ROMAN it is suitable to be used as a header font and as ‘body text’ I recommend you use BOLD forheaders and REGULAR for body (both of these have been included in your deliverables package)
Times New Roman BOLD 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
Do’s & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com