Brand Guide January 2021
E Brand Guide JANUARY 2021
Contents LOGO IDENTITY Final Logo Logo Colour Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
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Logo Identity 1
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Final Logo The final logo comes in TWO colour COMBINATIONS THE FIRST up of A PALETTE OF PINK AND PURPLES AND SHOULD ALWAYS BE PRESENTED ON A DARK BACKGROUND;AND OF COURSE BLACK AND WHITE.
Brand Colours 1 PINK PURPLE BLUE
CMYK: 001, 095, 020, 000 RGB: 236, 041, 123 HEX: ec297b
CMYK: 045, 058, 011, 000 RGB: 236, 029 037. HEX: 9677a6
CMYK: 071, 016, 000, 000 RGB: 038, 169, 224 HEX: 26a9e0
Your logo IS MADE UP OF A GRAIDIENT OIF PINKS AND PURPLES INCLUDING THE ABOVE THREE COLOURS
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Logo Identity 2
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Final Logo The SECOND colour COMBINATIONS IS MADE UP OF FIVE COLOURS BEING, GREEN, RED, PURPLE, BLUE, AND ORANGE
Brand Colours 2 GREEN RED
CMYK: 039, 000, 099, 000 RGB: 170,207, 056 HEX: aacf38
CMYK: 001, 099 097, 000 RGB: 236, 029 037. HEX: ec1d25
PURPLE
CMYK: 001 099 001, 000 RGB: 234, 002, 139 HEX: ea028b
BLUE
CMYK: 069, 014, 000, 000 RGB: 000, 174, 239 HEX: 00aeef
ORANGE
CMYK: 003, 077, 099, 000 RGB: 234, 097, 036 HEX: ea6124
Your logo has FIVE COLOURS; GREEN, RED, PURPLE, BLUE, AND ORANGE.
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Brand Mock-Ups
Brand Fonts The logo uses one fonts, this font is called axAXAX however it is not suitable to used as a header font and or as ‘body text’ I recommend you use Bebas neue (both of these have been included in your deliverables package)
bebas neue
Axaxax
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
zxcvbnm,./ ZXCVBNM<>?
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Do’s & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com