QSR brand guide

Brand Guide March 2023

Guide March 2023

Brand

LOGO IDENTITY

Final Logo

The final logo comes in colour made up of orange, and purple, and black and white.

BRAND COLOURS

Your logo/brand is made up of two colours those being the purple and orange found in the VHI logo .

CMYK: 75, 68, 67, 90. RGB: 0, 0, 0. HEX: 000000

CMYK: 0, 58, 100, 0. RGB: 246, 133, 18. HEX: f68512

CMYK: 76, 100, 17, 6.. RGB: 97, 27, 122. HEX: 611b7a

BRAND MOCK-UPS

BRAND FONTS

The logo uses one fonts, this font is called LATO it is suitable to be used as a header font nad for the body of text (the font file including various ‘weights’ has been included in your deliverables package)

LATO BOLD 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?

The body font is LATO regular and comes in both Upper and Lower case

LATO regular 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./

ZXCVBNM<>?

DOES & DON’TS

YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.

01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.

02. RED ALERT!!!!

Please don’t use the logo on horrible/clashing colours

03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.

04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).