Brand Guide AUGUST 2020
Brand Guide AUGUST 2020
Contents LOGO IDENTITY Final Logo Logo Colour Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The fiFInal logo comes in colour made up of THE COLOURS OF THE DUTCH AND BELGIAN FLAG WITH BLACK, WHITE, BROWN, BLUE, AND SHADES OF YELLOW, and black and white.
Brand Mock-Ups
Brand Colours B. BLUE
BLACK RED
CMYK: 091, 079, 062, 097 RGB: 0, 0, 0. HEX: 000000
CMYK: 004 100, 100 001 RGB: 227, 005, 019. HEX: E30513
YELLOW
CMYK: 003, 001, 097, 000 RGB: 95, 96, 150. HEX: FFED00
F. BLUE
CMYK: 100, 100, 013, 002 RGB: 044, 046, 131. HEX: 2C2E83
Your logo has WIDE colour palette.
B. BROWN C. BROWN
CMYK: 074, 024, 000, 000. RGB: 000, 158, 227. HEX: 009EE3
CMYK: 038, 061, 097, 030. RGB: 128, 086, 037. HEX: 805625
CMYK: 027, 050, 080, 008. RGB: 177, 126, 073. HEX: B17E49
C. RED
CMYK: 031, 097, 100, 041. RGB: 120, 022, 014 HEX: 78160E
C. END
CMYK: 003, 067, 088, 000. RGB: 251, 206, 166. HEX: EC7537
CS. ONE
CMYK: 006, 051, 097, 000. RGB: 234, 143, 044. HEX: EA8F2C
CS. TWO
CMYK: 006, 051, 097, 000. RGB: 234, 143, 044. HEX: EA8F2C
Brand Fonts The logo uses one font, this font is called
MARKET DECO.
MARKET DECO 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand. 01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com