Brand Guide - January 2021
Brand Guide JANUARY 2021
Contents LOGO IDENTITY Final Logo Logo Colour Variations BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand BRAND MOCKUPS Your brand in action DOES & DON’T'S Some rules of application
Logo Identity
The final logo comes in BOTH BANNER AND STACK VERSIONS AND A COMBINATION OF THREE COLOURS RED, YELLOW, AND BLUE; AND OF COURSE BLACK AND WHITE.
Brand Colours RED YELLOW BLUE
CMYK: 026, 099, 099, 025 RGB: 149, 027, 030 HEX: 951b1e
CMYK: 000, 036, 085, 000 RGB: 251, 174, 063 HEX: fbae3f
CMYK: 100, 099, 031, 023 RGB: 040, 036, 096 HEX: 282460
Your logo IS MADE UP OF THREE COLOURS RED, YELLOW, AND BLUE.
Brand Fonts The logo uses one fonts, this font is called Bebas neue however it is not suitable to used as a header font or as ‘body text’ I recommend you use ARIAL (AVAILABLE ON MOST COMPUTERS)
bebas neue
Arial
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
zxcvbnm,./ ZXCVBNM<>?
Brand Mock-Ups
Do’s & Don’ts YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com