Brand Guide January 2020
Brand Guide January 2020
Contents LOGO IDENTITY Final Logo Logo Colour Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in colour made up of black, and shades of purple/blue and brown, and black and white.
Brand Mock-Ups
Brand Colours BLACK PURPLE 1
CMYK: 091, 079, 062, 097 RGB: 0, 0, 0. HEX: 000000
CMYK: 091, 084, 004, 000 RGB: 61, 61, 141. HEX: 3D3D8D
PURPLE 2
CMYK: 072, 064, 016, 002 RGB: 95, 96, 150. HEX: 5F6096
PURPLE 3
CMYK: 044, 039, 000, 000 RGB: 156, 156, 205. HEX: 9C9CCD
PURPLE 4
CMYK: 026, 026, 000, 000 RGB: 192, 189, 223. HEX: C0BDDF
Your logo has two distinct colour palettes, the one used on the sleeves and the text are black and hues of purple.
BROWN 1 BROWN 1
CMYK: 034, 057, 087, 039 RGB: 128, 86, 38 HEX: 805626
CMYK: 026, 049, 018, 080 RGB: 172, 122, 60. HEX: AC7A3C
FLESH 1
CMYK: 017, 043 069, 005 RGB: 208, 151, 89. HEX: D09759
FLESH 2
CMYK: 005, 033, 054, 000 RGB: 239, 183, 127. HEX: EFB77F
FLESH 3
CMYK: 000, 024, 038, 000 RGB: 251, 206, 166. HEX: FBCEA6
The second colour palettes that makes up the hands uses shades of brown and flesh.
Brand Fonts The logo uses one fonts, this font is called Caviar Dreams it is suitable to be used as a header font and as ‘body text’ I recommend you use BOLD forheaders and REGULAR for body (both of these have been included in your deliverables package)
Caviar Dreams BOLD 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The body font is Caviar Dreams Regular and comes in both Upper and Lower case
Caviar Dreams Regular
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]#
asdfghjkl;'
ASDFGHJKL:@
zxcvbnm,./
ZXCVBNM<>?
QWERTYUIOP{}~
Does & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com