BRAND GUIDE APRIL 2019
BRAND GUIDE
2019
CONTENTS LOGO IDENTITY Final logo Colour variations BRAND COLOURS Colours used in the logo and brand BRAND FONTS Fonts used in the logo and brand BRAND MOCKUPS Your brand in action FACEBOOK AVATAR & BANNER DROP THE KNIVES (CAMPAIGN VERSIONS)
LOGO IDENTITY
Your logo forms the centre of your brand and in this case is made up of a MASCOT AND wordmark that incorporates an icon (the BOXERAND SHIELD) It is presented in four variations two in colour and two in black line art. The variations are presented both with and without a frame for use depending on application.
BRAND COLOURS The brand colours are made up of the main colours found in the logo within these are black, white, grey, and peach and dark peach as well as a few gradients, the idea base colour to present your logo on is white or black.
HEX CODE #e5b672 FOR WEB USE R: 229 G: 182 B: 115 FOR PRINTING USE C: 010 M: 029 Y: 063 K: 000
HEX CODE # 000000 FOR WEB USE R: 000 G: 000 B: 000 FOR PRINTING USE C: 075 M: 068 Y: 067 K: 090
HEX CODE #ffffff FOR WEB USE R: 255 G: 255 B: 255 FOR PRINTING USE C: 000 M: 000 Y: 000 K; 000
HEX CODE #efce9e FOR WEB USE R: 239 G: 206 B: 158 FOR PRINTING USE C: 005 M: 018 Y: 041 K: 000
HEX CODE #494949 FOR WEB USE R: 073 G: 073 B: 073 FOR PRINTING USE C: 066 M: 059 Y: 058 K: 040
HEX CODE #8c8c8c FOR WEB USE R: 140 G: 140 B: 140 FOR PRINTING USE C: 047 M: 039 Y: 040 K: 003
HEX CODE #a8a7a5 FOR WEB USE R:168 G: 167 B: 165 FOR PRINTING USE C: 036 M: 029 Y: 031 K: 000
BRAND FONTS What to use The TWO fontS used in the actual logo ARE called NEO ESPORT and LEMON MILK BOLD. I recommend using NEO ESPORT FOR HEADERS AND LEMON MILK FOR BODY TEXT IN POSTERS, FLYERS, ETC. LEMON MILK COMES IN BOLD AND REGULAR DEPENDING ON REQUIREMENTS
NEO ESPORT LEMON MILK BOLD
LEMON MILK REGULAR
BRAND MOCK UPS
FACEBOOK AVATAR & BANNER
DROP THE KNIVES CAMPAIGN VERSIONS
Contact Information David R Shires Tell: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com