Brand Guide April 2020
Brand Guide April 2020
Contents LOGO IDENTITY Final Logo Banner Final Logo Stack Final Logo White Final Logo Black BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND TYPEFACE/FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo Banner: The final logo comes in colour; three variations of green with two variations of mark, one a solid ‘square’ the other outlined.
Final Logo Stack: This is also presented with the text below as a stack image....
Final Logo White: ... and as solid white for using on Dark backgrounds.
Final Logo Black: ... and as solid black for using on Light backgrounds.
Brand Mock-Ups
Brand Colours
86 28 100 18
RGB
29 118 16
#
1D7610
CMYK
82 8 100 1
RGB
32 161 29
#
20A11D
Dark green
CMYK
India green
Napier green
Your logo is made up of three shades of green which are Napier green, India green, and Dark green.
CMYK
83 43 100 47
RGB
8 75 10
#
084B0A
Brand Typeface The logo uses one typeface, which has many fonts I recommend using PROMPT BOLD for headers and PROMPT LIGHT for body text. (Typeface files are attached in your deliverables package)
PROMPT BOLD
PROMPT LIGHT
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]#
QWERTYUIOP{}~
qwertyuiop[]#
asdfghjkl;'
ASDFGHJKL:@
asdfghjkl;'
zxcvbnm,./
ZXCVBNM<>?
zxcvbnm,./
QWERTYUIOP{}~
ASDFGHJKL:@ ZXCVBNM<>?
Does & Don’ts YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/ brand. 01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Designer Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com