LAHINCH EXCAVATIONS BRAND GUIDE 1
BRAND GUIDE MARCH 2019
2
contents LOGO IDENTITY Final Logo Logo Color Variations
04
BRAND COLOuRS Colour Guide Colour Key
06
brand fonts The fonts to use for your brand
08
DOES & DON’TS Some rules of application
10
BRAND MOCKUPS Your brand in action
12 3
4
ICON
STACK
BANNER
LOGO IDENTITY
Final Logo
ICON
STACK
BANNER
The final logo comes in three variations for use in various settings. They are also provided in colour, and black and white.
5
BRAND COLOURS COLOUR GUIDE
The colour pallette for the logo is made up of two blues that make the gradient, and three blues that form the various other parts. These are to be tied in with a white border when appearing on a coloured background. Also part of the extended pallet are three contrast colours which are orange , red, and yellow. gradiant BLUES DARK LIGHT
6
LE-ICON SUPPORT BLUES D-LIGHT TOP D-DARK
CONTRAST COLOURS YELLOW ORANGE RED
HEX CODE
HEX CODE
HEX CODE
HEX CODE
HEX CODE
HEX CODE
HEX CODE
#020f50
#002d5d
#2a6ab4
#121433
#282664
#f55c00
#f50000
#f5e700
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
HEX CODE
R: 031 G: 058 B: 143
R: 211 G: 100 B: 31
R: 042G: 106 B: 180
R: 040 G: 030 B: 100
R: 018 G: 020 B: 051
R: 245 G: 092 B: 000
R: 245 G: 000 B: 000
R: 245 G: 231 B: 0
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
C: 100 M: 090
C: 100 M: 061
C: 086 M: 059
C: 100 M: 099
C: 094 M: 089
C: 000 M: 078
C: 000 M: 100
C: 007 M: 002
Y: 000 K 060
Y: 000 K 000
Y: 000 K 000
Y: 028 K 021
Y: 047 K 061
Y: 100 K 000
Y: 100 K: 000
Y: 100 K: 000
COLOUR KEY A quick illustrative key to colour locations in the logo. CONTRAST COLOURS
ORANGE
D-LIGHT
RED LIGHT
YELLOW TOP LE-ICON SUPPORT BLUES D-DARK
GRADIANT BLUES DARK
7
BRAND FONTS The logo uses two fonts, the ‘lahinch’ font is an edited version of Angelic Child this is a uppercase only font and does not have lowercase available and the ‘Excavations’ font is called Soft Elegence. ‘Angelic Child is suitable to be used as a header font and Soft Elegence as a main body font in other applications such as posters flyers etc to tie in with the logo.
angelic child
abcdefghijklmn opqrstuvwxyz 1234567890 !”£$%^&*()_+[]{};’:@,.<>/?\|/ 8
Soft Elegence ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !”£$%^&*()_+[]{};’:@,.<>/?\|/ 9
DO’S & DON’TS
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to mke the most of your logo/brand.
01. SPACE AROUND THE LOGO.
04. NOT RIGHT.
Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
Do not rotate the logo.
02. RED ALERT!!!!
05. A LITTLE UGLY.
Please don’t use the logo on horrible colours
The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
10
01.
02.
04.
03.
05.
11
Contact Information David R Shires Tell: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com
12