Brand Guide JAN 2020
Brand Guide JAN 2020
Contents LOGO IDENTITY Final Logo Logo Colour Variations
BRAND MOCKUPS Your brand in action
BRAND COLOURS Colour Guide BRAND FONTS
The fonts to use for your brand
DOES & DON’T'S Some rules of application
Logo Identity
The final logo comes in two version which we call main and simple both of white are available in colour, brass metallic, and black and white.
Brand Mock-Ups
Brand Colours Your logo can has been presented in metal, colour, and black and white. As a logo it has an added advantage that it will work in most light colours on dark background and also dark colours on light backgrounds. But you do need brand colours and in this case they are ‘Registration Black’ and ‘Hiram Gold’
CMYK: RGB: HEX:
003, 058, 100, 000 239,132, 015 #ef840f
CMYK: RGB: HEX:
075, 068, 067, 090 000,000, 000 #000000
Brand Fonts
The logo uses one fonts, this font is called CASTELLAR it is suitable to be used as a header font. For use as ‘body text’ I recommend TIMES NEW ROMAN (both of these have been included in your deliverables package)
CASTELLAR 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The body font is TIMES NEW ROMAN and comes in both Upper and Lower case
TIMES NEW ROMAN
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
01.
02.
03.
04.
DESIGNER Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com