Brand Guide October 2019
Brand Guide June 2019
Contents LOGO IDENTITY Final Logo Logo Color Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in colour and black and white.
Brand Mock-Ups
Brand Colours HEX CODE #295f24 FOR WEB USE R: 041 G: 095 B: 036
FOR PRINTING USE C: 082 M: 038 Y: 100 K: 033
H
FOR W R: G: B:
HEX CODE #21b472 FOR WEB USE R: 033 G: 180 B: 114
FOR PRINTING USE C: 077 M: 000 Y: 076 K: 000
FOR W R: G: B:
HEX CODE #3b8832 FOR WEB USE R: 059 G: 136 B: 050
FOR PRINTING USE C: 079 M: 024 Y: 100 K: 009
FOR W R: G: B:
HEX CODE #a4b9c9
WEB USE : 164 : 185 : 201
FOR PRINTING USE C: 036 M: 019 Y: 014 K: 000
HEX CODE #f7c787
WEB USE : 247 : 207 : 135
FOR PRINTING USE C: 003 M: 018 Y: 054 K: 000
HEX CODE #ffc60b
WEB USE : 255 : 198 : 011
FOR PRINTING USE C: 000 M: 022 Y: 099 K: 000
HEX CODE #cf9655 FOR WEB USE R: 207 G: 150 B: 085
FOR PRINTING USE C: 018 M: 043 Y: 077 K: 001
HEX CODE #688ba5 FOR WEB USE R: 104 G: 139 B: 165
FOR PRINTING USE C: 064 M: 038 Y: 024 K: 001
HEX CODE #000000 FOR WEB USE R: 000 G: 000 B: 000
FOR PRINTING USE C: 075 M: 068 Y: 067 K: 090
Brand Fonts The logo uses one fonts, this font is called SHOWCARD GOTHIC it is suitable to be used as a header font. For use as ‘body text’ I recommend Arial Rounded Bold (both of these have been included in your deliverables package)
SHOWCARD GOTHIC 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The body font is Arial Rounded BOLD and comes in both Upper and Lower case
Arial Rounded BOLD
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com