Brand Guide February 2020
Brand Guide February 2020
Contents LOGO IDENTITY Final Logo Logo Color Variations BRAND COLOURS Colour Guide BRAND MOCKUPS Your brand in action BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
The final logo comes in colour made up of green, mustard, and burgendy, and black and white. It also somes in three colour variations. One with a green field background, one to be used on a dark background and one to be used on a light background.
Brand Colours HEX CODE #80bd56 FOR WEB USE R: 128 G: 186 B: 086
FOR PRINTING USE C: 055 M: 004 Y: 087 K: 000
HEX CODE #9c1734 FOR WEB USE R: 156 G: 023 B: 052
FOR PRINTING USE C: 026 M: 100 Y: 076 K: 021
HEX CODE #000000 FOR WEB USE R: 000 G: 000 B: 000
FOR PRINTING USE C: 075 M: 068 Y: 067 K: 090
HEX CODE #d3a12b FOR WEB USE R: 211 G: 161 B: 043
FOR PRINTING USE C: 018 M: 036 Y: 099 K: 001
HEX CODE #14595e FOR WEB USE R: 020 G: 089 B: 094
FOR PRINTING USE C: 089 M: 049 Y: 053 K: 028
HEX CODE #ffffff FOR WEB USE R: 255 G: 255 B: 255
FOR PRINTING USE C: 000 M: 000 Y: 000 K: 000
Brand Mock-Ups
Brand Fonts The logo uses one font, this font is called Myriad Pro it is used in various weights and italic
Myriad Pro Regular 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
Myriad Pro Italic
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
Myriad Pro Bold
1 2 3 4 5 6 7 8 9 0 - = !”£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;’ ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com