Brand Guide for:
School eLearning
Academy
BRAND GUIDE FEB 2019
contents LOGO IDENTITY Final Logo Logo Color Variations BRAND COLOuRS Colour Using Breakdown
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brand fonts The fonts to use for your brand
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DOES & DON’TS Some rules of application
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BRAND MOCKUPS Your brand in action
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LOGO IDENTITY Final Logo
The final logo comes in two variations for use in various settings.
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Logo ColoUr Variations The only ariation are the greyscaled versions to be used in bw print. It is recommeneded to use the colour versions whenever possible.
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BRAND COLOURS Colour GUIDE
The brand colours are made up of the main six colours found in the mascot icon (PROF) within these the three main to use as the dominant TRIO are DARK BLUE, GOLD, and BLUE GLASS. The ideal base colour to present your logo on is white.
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DARK BLUE
GOLD
PANTONE 2935 C PANTONE 1495 C HEX CODE #175784 FOR WEB USE R: 023 G: 087 B: 132
HEX CODE #f79420 FOR WEB USE R: 247 G: 148 B: 030
BLUE glass
PANTONE 317 C HEX CODE # b7e3e9 FOR WEB USE R: 185 G: 227 B: 233
PRIMARY COLOURS
peach
LIGHT BLUE
PANTONE 7410 C PANTONE 2727 C HEX CODE # efa17e FOR WEB USE R: 239 G: 161 B: 126
HEX CODE # 0f75bc FOR WEB USE R: 015 G: 117 B: 188
BLUE light
PANTONE 317 C HEX CODE #b7e3e9 FOR WEB USE R: 183 G: 227 B: 233
SECONDARY COLOURS
BRAND FONTS
What to use
The main font used in the actual logo is called Bebas Neue and I recommend using eurostile both bold and regular to accompany it.
bebas neue
EUROSTILE BOLD eurostile bold EUROSTILE REGULAR eurostile regular
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DO’S & DON’TS
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to mke the most of your logo/brand.
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01. Space around the logo.
04. NOT RIGHT.
Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours
Do not rotate the logo.
02. RED ALERT!!!!
05. A LITTLE UGLY.
Please don’t use the logo on horrible colours
The logo has gone through a long process so please don’t change the colours or add
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background
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BRAND MOCKUPS 09
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Contact Information David R Shires Tell: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com