Brand Guide June 2019
Brand Guide June 2019
Contents LOGO IDENTITY Final Logo Logo Color Variations BRAND COLOURS Colour Guide BRAND MOCKUPS Your brand in action BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in TWO variations with and without text, in colour and black and white.
Brand Colours COLOUR GUIDE The logo and brand is made up of three colours, red, black, and orange
HEX CODE
HEX CODE
HEX CODE
FOR WEB USE R: 255 G: 000 B: 000 FOR PRINTING USE C: 000 M: 099 Y: 100 K: 000
FOR WEB USE R: 000 G: 000 B: 000 FOR PRINTING USE C: 075 M: 068 Y: 067 K: 090
FOR WEB USE R: 249 G: 142 B: 025 FOR PRINTING USE C: 000 M: 053 Y: 100 K: 000
#ff0000
#000000
#f98e19
Brand Mock-Ups
Brand Fonts The logo uses one fonts, this font is called Calling Heart it is suitable to be used as a header font. For use as ‘body text’ I recommend Gabriola (both of these have been included in your deliverables package
Calling Heart 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The body font is Gabriola and comes in both Upper and Lower case
Gabriola
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand. 01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com