Brand Guide May 2019
Brand Guide MAY 2019
Contents
LOGO IDENTITY Final Logo Logo Color Variations BRAND COLOuRS Colour Guide BRAND MOCKUPS Your brand in action brand fonts The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in tWO variations colour, and black and white.
Brand Colours COLOUR GUIDE THE BRAND IS MADE UP OF two colours black and red
HEX CODE
HEX CODE
FOR WEB USE R: 229 G: 030 B: 037 FOR PRINTING USE C: 004 M: 099 Y: 098 K: 001
FOR WEB USE R: 000 G: 000 B: 000 FOR PRINTING USE C: 075 M: 068 Y: 067 K: 090
#e51e25
#000000
Brand Mock-Ups
BRAND fonts The logo uses two fonts, the top font is calledAmerican captain this is a uppercase only font and does not have lowercase available IT is suitable to be used as a header font.
premier sans 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The second used is Blacksword which comes in upper and lower case.
Blacksword
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com