TAXIVAN Brand Guide November 2019
Brand Guide October 2019
Contents LOGO IDENTITY Final Logo Logo Color Variations BRAND MOCKUPS Your brand in action BRAND COLOURS Colour Guide BRAND FONTS The fonts to use for your brand DOES & DON’T'S Some rules of application
Logo Identity
Final Logo The final logo comes in colour made up of orange, black, and two shades of grey, and black and white.
Brand Mock-Ups
Brand Colours HEX CODE #FD6600 FOR WEB USE R: 253 G: 102 B: 000
FOR PRINTING USE C: 000 M: 070 Y: 095 K: 000
HEX CODE #8C8C8C FOR WEB USE R: 140 G: 140 B: 140
FOR PRINTING USE C: 046 M: 036 Y: 036 K: 016
HEX CODE #A5A5A5 FOR WEB USE R: 165 G: 165 B: 165
FOR PRINTING USE C: 037 M: 029 Y: 029 K: 008
HEX CODE #000000 FOR WEB USE R: 000 G: 000 B: 000
FOR PRINTING USE C: 091 M: 079 Y: 062 K: 097
Brand Fonts The logo uses one fonts, this font is called space quest it is suitable to be used as a header font. For use as ‘body text’ I recommend Arial Rounded Bold (both of these have been included in your deliverables package)
space quest 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
The body font is Helvetica Neue LT Pro BOLD and comes in both Upper and Lower case
Helvetica Neue LT Pro BOLD
1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+
qwertyuiop[]# QWERTYUIOP{}~
asdfghjkl;' ASDFGHJKL:@
zxcvbnm,./ ZXCVBNM<>?
Does & Don’ts YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
02. RED ALERT!!!! Please don’t use the logo on horrible colours
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com