Brand Guide May 2019
BRAND GUIDE MAY 2019
contents LOGO IDENTITY Final Logo Logo Color Variations
BRAND COLOuRS Colour Guide
brand fonts The fonts to use for your brand
DOES & DON’T'S Some rules of application
BRAND MOCKUPS Your brand in action
LOGO IDENTITY
Final Logo The final logo comes in tWO variations for use in various settings. They are also provided in colour, and black and white.
BRAND COLOURS HEX CODE
HEX CODE
HEX CODE
HEX CODE
HEX CODE
#5d5f64
#f0592a
#e4b8af
#1a1750
#93959a
FOR WEB USE R: 093 G: 095 B: 100
FOR WEB USE R: 240 G: 089 B: 042
FOR WEB USE R: 228 G: 184 B: 175
FOR WEB USE R: 026 G: 023 B: 080
FOR WEB USE R: 147 G: 149 B: 154
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
C: 064 M: 054 Y: 049 K: 022
C: 000 M: 080 Y: 094 K: 000
C: 009 M: 030 Y: 025 K: 000
C: 100 M: 100 Y: 034 K 037
C: 045 M: 036 Y: 033 K: 001
COLOUR GUIDE THE BRAND IS MADE UP OF ten complimentary colours with the main two being the orange and purple (signified with a circle)
HEX CODE
HEX CODE
HEX CODE
HEX CODE
#23559f
HEX CODE #egebec
#57c8e5
#17a4d9
#000000
FOR WEB USE R: 035 G: 085 B: 159
FOR WEB USE R: 233 G: 235 B: 236
FOR WEB USE R: 087 G: 200 B: 229
FOR WEB USE R: 023 G: 164 B: 217
FOR WEB USE R: 000 G: 000 B: 000
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
C: 093 M: 074 Y: 005 K: 000
C: 007 M: 004 Y: 005 K: 000
C: 059 M: 000 Y: 080 K: 000
C: 073 M: 018 Y: 002 K: 000
C: 075 M: 068 Y: 067 K: 090
BRAND fonts The logo uses a single font, the ‘’ font is an edited version of PREMIER SANS this is a uppercase only font and does not have lowercase available IT is suitable to be used as a header font.
premier sans 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
I recommend that is used with agency FB which comes in upper and lower case as well as regular and bold. AGENCY FB - Regular 1 2 3 4 5 6 7 8 9 0 - = !"£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;' ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>? AGENCY FB - Bold 1 2 3 4 5 6 7 8 9 0 - = !”£$%^&*()_+ qwertyuiop[]# QWERTYUIOP{}~ asdfghjkl;’ ASDFGHJKL:@ zxcvbnm,./ ZXCVBNM<>?
DO’S & DON’TS YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand. 04. NOT RIGHT. 01. Space around the logo. Always leave some space around the Do not rotate the logo. logo to give it room to breath, try to place it on white or neutral colours. 05. A LITTLE UGLY. The logo has gone through a long design 02. RED ALERT!!!! so please don’t change the Please don’t use the logo on horrible process colours or add unneeded effects (like a colours harsh drop shadow). 03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
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Contact Information David R Shires Tel: + 353 83 184 7580 E-mail: create@theimagedesigns.com www.theimagedesigns.com