PORTFOLIO 4: InSight Trend Index 2023/24 by HomePage News

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Palettes inspiring the home and housewares industry for 2023-24 from the latest Pantone/IHA collaboration.

TM
TREND INDEX 2023/24 Pantone ® ColorWatch
PORTFOLIO 4

Success in the modern marketplace means understanding that the defintion of Trend is broader and more inclusive than ever—reaching beyond style and design to include other influences that drive major market changes. Trend, from this perspective, becomes an essential strategic tool.

INN O VATION
o lo F RM CULTURE environmental FUNC T I O N YTILA ex p e r ecnei impact LIF E STYLE MATERIAL PORTFOLIO 4 — Pantone ColorWatch socialization
c
D
Today, Trend means business.
ESIGN

The HomePage News InSight™ Trend Index 2023/24 is an exclusive digital guide that explores emerging and enduring home and housewares trends through the products and innovations which embody them. This comprehensive and expansive series was developed in partnership with Springboard Futures and its founder, industry trend authority Tom Mirabile, who also serves as consumer and lifestyle trend analyst for the International Housewares Association and HomePage News . The Springboard team explored influential tradeshows in the U.S. and abroad identifying home and housewares trends driven by global influences such as design, consumer lifestyle and functional/material innovation. The HomePage News lnSight Trend Index will release a new themed portfolio each week on HomePageNews.com, into the 3rd quarter of 2023.

EXHIBITIONS INDEX:

Ambiente – Frankfurt, Germany

Atlanta Market – USA

Creativeworld – Frankfurt, Germany

High Point Market – USA

Formex — Stockholm, Sweden

Maison&Objet – Paris, France

NY NOW – USA

Salone del Mobile – Milan, Italy

Shoppe Object – New York, USA

Spring Fair – Birmingham, England

The Inspired Home Show – Chicago, USA

The New York Tabletop Show – USA

The HomePage News InSight Trend Index 2023/24 accepted no payment for product placement, promotion, sponsorship, endorsement or other paid advertising. (Summer/Fall 2023 Release)

PORTFOLIO 1 .................... The Great Entertainers

WHAT’S INSIDE:

> Sustenance

> Surrealism

> Stylist

> Scenic

> Sanctuary

> Replenish

> Creative Mixology

> Expert Trend Perspectives ©

PORTFOLIO 2 Material Evidence

PORTFOLIO 3 .................. All About Ease

PORTFOLIO 4 Pantone ® ColorWatch

PORTFOLIO 5 .................. Fine Lines

PORTFOLIO 6 The Great Outdoors

PORTFOLIO 7 .................. Second Nature

PORTFOLIO 8 The Shape of Things to Come

PORTFOLIO 9 .................. World of Wellness

2023 HomePage News. All Rights Reserved. HomePage News is a service of the International Housewares Association (IHA).

How we live and the concept of “lifestyle” have each taken on new meaning.

When used as a noun, the word “living” expresses a means of support, sustenance and nourishment. It also connotes a way of life, a “lifestyle,” that includes the manner and mode of living, including behavior, activities and customs. In our PANTONE VIEW home + interiors for 2024 we dive deep into this new world.

A world in which we are more sensitive to how our home and surroundings make us feel, the balance between memories and new experiences, and the importance of the visual coupled with the essential attribute: our emotional connection to the objects we surround ourselves with both old and new.

values. Everything we do is now done with more intentionality and consideration. Our homes have become more flexible and multifunctional. Anything that can serve multiple functions or shape-shift as our needs change has a strong appeal.

As a descriptor, the word “living” is often portrayed as “being alive,” an apt metaphor in a time when we will be emerging from the anxiety of a worldwide pandemic and no matter where we will be in that ongoing process, it has left an indelible mark on all our lives. We are proposing meaningful aspects of life depicted in the directional colors that can be encouraged and embraced through the harmonious palettes and moods included in our PANTONE VIEW home + interiors 2024

The ART OF LIVING is a way in which we express our values. Our homes have become more purposeful as we demand more and express our character and priorities, while being a place to escape the noise and rebalance. What used to be about external expression is now about internal alignment with our

This information is the sole intellectual property of Pantone LLC. Social media sharing of this content is permitted, but other digital distribution, reproduction or exhibition of the information, text or images presented here, is a direct violation of the Federal Copyright Law and requires express written permission from Pantone LLC and HomePage News. Reproduction or any other use of the designs, trademarks or intellectual properties of others reported within these pages may result in lawsuit or prosecution by the owner of that content.

“The Art of Living” color trend forecast as featured at The Inspired Home Show ® 2023.

All colors, palettes and images within this index are included in the PANTONE Fashion, Home + Interiors color system, a component of the PANTONE Textile Color System® Consult current PANTONE Color Publications for accurate color. PANTONE® and other Pantone LLC Trademarks are the property of Pantone LLC. © Pantone, LLC, 2023. All rights reserved.

Hosting gatherings and the celebration of cooking as art are integral to our new lifestyles as we see in SUSTENANCE , a color palette whose deliciousnes is highly suggestive of good tastes, the traditions and rituals of entertaining and the pleasure and artistry of preparing the setting. Food provides sustenance for the soul whether enriching the mind and body through the sharing of love and laughter or savoring the quiet and pleasure of dining on one’s own.

sustenance
InSight Trend Index © Pantone, LLC, 2023. All rights reserved.
FINAMILL
MASON CASH
MR. COFFEE
InSight Trend Index sustenance
LE CREUSET
- continued
TALISMAN DESIGNS
MARTHA STEWART FOR GIBSON HOMEWARES
MÜKITCHEN
TYPHOON
COLE & MASON GIBSON HOMEWARES

surrealism

Taking our desire for disruptive deviation from the norm a bit further is surrealism, a color story of unexpected vibrant shades whose off-beat color mixes and quirky spirit is appreciated by those who dare to be different in all design applications. Interpreting surrealism in a new format, the world of digital art and gaming pay homage to this witty and humorous design approach influencing interiors and making the concept of surrealism more accessible to everyone.

© Pantone, LLC, 2023. All rights reserved.
InSight Trend Index
ALESSI LE CREUSET
InSight Trend Index surrealism - continued BLACK+BLUM SUR LA TABLE
GOODCOOK
TARHONG
BUBBA
PEUGEOT

The speed of access through digital platforms has blended all areas of creativity, design, and art. Within the circular vision of stylist, where all tones reflect a nuance of the blue hue, cross design pollination thrives, and we see innovation in fashion referenced in interiors, and materials and colors from interiors being referenced in fashion.

While the influence of blue has always been a major force in design, especially within interiors, new tech influences are changing the way we are thinking about this universally loved color family.

stylist
InSight Trend Index © Pantone, LLC, 2023. All rights reserved.
YOUCOPIA
MARTHA STEWART FOR GIBSON HOMEWARES HYDAWAY
InSight Trend Index stylist - continued
SWAN NORDIC
GIBSON HOMEWARES
BY SALTON
ZAFFERANO LÉKUÉ

Exploring all of nature’s elements, we discover the dynamic and dramatic scenic color stories of the sky. Whether reoccurring in a somewhat rhythmic pattern, as in dynamic yearly monsoons or as the result of atmospheric change, weather phenomena in all parts of the world present dramatic prismatic colorations that never cease to amaze, attract and engage our attention. Color mixes take us beyond the usual rainbow colors to an expanded vibrancy level that excites and inspires.

© Pantone, LLC, 2023. All rights reserved. scenic
InSight Trend Index
GREENPAN
InSight Trend Index scenic - continued MARTHA STEWART FOR GIBSON HOMEWARES
OMEGA

THERMOS

BLIM PLUS
LA CAFETIÈRE

Sanctuary showcases how smart technology has become more ubiquitous and more ambient; embedded, invisible and empowered to make its own decisions. Technology and new technological objects enhance feelings of harmony and ease, addressing our need for simplicity and security. Longing for slower rhythms, we clean our lives from unnecessary objects and physical and mental activities, seeking out spaces that feel safe and peaceful. Soft, quiet, comforting and a place of peace and repose, the hues in Sanctuary provide a safe haven from life’s challenges.

© Pantone, LLC, 2023. All rights reserved. sanctuary
InSight Trend Index
ZOKU BRABANTIA SWAN NORDIC BY SALTON

THERMOS

InSight Trend Index sanctuary - continued
SERENE HOUSE
BRABANTIA
GIBSON HOMEWARES LE CREUSET TAKENAKA

A vital part of living a full life is having the good health, stamina, and the strength to enjoy it. Key to sustaining all ife systems, water enables us to recharge, refresh and replenish. Spending time near or around water is soothing and restorative, infusing calm and balance to our lives, helping us to feel mentally, physically, and spiritually nourished. The anchoring hue in this watery, replenishing, reviving palette of cooling blues and soothing coastal tones is a shimmering Relucent Blue.

© Pantone, LLC, 2023. All rights reserved.
replenish
InSight Trend Index
DASH
YOUCOPIA BLUE PHEASANT
InSight Trend Index replenish
continued YOUCOPIA
-
DASH
ESMA DEREBOY KENMORE ELITE LYNN & LIANA DESIGNS

In creative mixology we take joy in individuality. Curating what we surround ourselves with in our homes, we are also curating our vision and values. Mixing old with new, we connect to history, cherishing the comfort of treasured objects we have had for a long time while at the same time injecting some more contemporary keepsakes that help us to form new narratives.

Originality and inventiveness are key in this palette of warm pigmented earthtones and chalky midtones.

© Pantone, LLC, 2023. All rights reserved. creative mixology
InSight Trend Index
TARHONG TOTALLY BAMBOO
WESTINGHOUSE
InSight Trend Index creative
mixology - continued
10 STRAWBERRY STREET PEUGEOT
THAT! INVENTIONS VIKING ZAFFERANO

Trend Perspectives

In recent years the very definitions and drivers of trend have expanded beyond style and design to incorporate social, economic, technology, lifestyle, environmental and even political trends. Staying informed and focused in this “never normal” is challenging—but essential.

During this journey to bring InSight to life, we had many discussions on trend with home industry executives—all who have a history of success and innovation in their fields. While each interpret and react differently to any given trend, they share a singular trait. They all lead companies with a strong brand identity and goals forged from an ever-evolving understanding of consumers.

Regardless of their perspective, all seem to converge on a crucial reality: Just as economies, markets and retail channels will change and evolve, trends, in response, will continue to influence commerce. Navigating that influence successfully will depend on the ability to respond rapidly to changing consumer realities and aspirations.

Hear from their perspective in their own words.

Looking back over the past two years, how is the role of trade shows evolving in providing trend insight and inspiration to both manufacturers and retailers? Retailers and suppliers alike know that there is no better way to evaluate the direction of an existing trend—or the strength of an emerging one—than to view it in the context of an active show floor. Trade shows like The Inspired Home Show® create a forum where the true nature and direction of trends comes to life in real time for both buyer and seller. That’s something no online presentation or meeting can match.

Are trends still important in Home? Some people are saying that trends are slowing down? Is that true? Trends have not “slowed down,” some have that perception because the lifespan of viable trends has actually increased. When established trends last longer it’s a reflection of consumers’ demand for lasting value. They are evaluating quality, price, and design in new ways, and with new expectations. For the supply side, that’s a great thing because it gives us the opportunity to evolve with consumers—to really listen and reimagine our industry in response to what we learn. Home style and lifestyle trends remain essential to evolution and growth in our industry.

Are consumer lifestyle trends important even in unsettled economic conditions? Trends are important because they can help you better anticipate future behaviors and make better decisions, providing greater opportunities for growth. For that very reason it’s during times of economic uncertainty that trends are crucially important.

InSight Trend Index

Why is color important and how can I stay current without changing my entire product assortment? Color is important because it helps brands and retailers enage consumers on both physical and emotional levels. Consumers respond to brands that embrace relevant and forward-looking color trends. Also, color doesn’t have to be a complete product line or rebrand, it can be easily done by incorporating color trends into social posts, digital advertising, merchandsing, etc.

How has the use of trends changed in recent years? Trends are no longer dictated by an elite, inspiring few and followed by all, there are hundreds of viable trends evolving at any given time. Trends can emerge as inspirations from social media, pop culture, even a truly unique retail experience. Success comes from interpreting those trends and translating them into products and assortments that inspire and engage consumers.

How does JURA integrate design and lifestyle trends into its products and program development? Trends have a past, present and future. Here at JURA, we analyze the past to separate the temporary from long-term changes in consumer behavior. We deliver and position products with an eye to current trends. But what truly sets us apart is projecting future trends and even creating them with new technologies and innovations that expand the concept of what a product or category can do.

Why is trend awareness important to business growth? Trends provide a new approach and a fresh perspective that creates a need to purchase—and that is the ultimate goal.

Rep Groups and multi-supplier showrooms often present an incredible breadth of trend statements. How do you keep those offerings balanced? And why not focus on just a few? As a partnership representing 40 brands and product lines, Schauben & Co. keeps a close watch on lifestyle and design trends. Our retail partners of every size are defined by which trends they follow, and they depend on us to stay in sync with what’s new and next. Trend awareness and editing is at the core of the services we provide.

David Shull EVP, Marketing & Communications, JURA Peter Schauben President & Managing Partner, Schauben & Co. Dawn Evans Director, Marketing International Housewares Association Aaron Stewart Creative Director, Gibson Homewares Leatrice (Lee) Eiseman Executive Director of the Pantone® Color Institute

What role do trends play in brand extensions and new product development? In order to grow your business, it’s essential to understand the marketplace along with the hearts and minds of your consumers. There will always be a need to strike a balance between core and trend-forward when approaching new product development, and without insights into your consumer, you risk becoming irrelevant.

Are there any characteristics that longer-lasting design and lifestyle trends have in common?

Is consumer/ lifestyle trend an important consideration in your company’s new product development? Absolutely, consumer and lifestyle trends form an integral part of Dash’s new product development strategy as they help us understand the evolving needs, preferences, and aesthetics of our customer base. We constantly observe and analyze lifestyle trends through market research, customer feedback, and social media analytics, which allows us to create innovative and stylish appliances that resonate with our customers and fit seamlessly into their everyday lives.

Many enduring trends these days have evolved into lifestyle moments. This is awesome, and very important for Nancy Fire Designs and other firms who work with both manufacturers and retailers who need to be on the same page when it comes to product. This makes the trends more realistic and focused on enhancing everyday living, which in fact is what the consumer is looking for.

Is trend always important—even in times of economic uncertainty?

Beautiful and trend-forward products make people excited to host, entertain and make memories. From setting a stunning table or assembling a show-stopping charcuterie board, design and trend matter. Products need to be gorgeous, on trend and unique to be inspirational, desirable, memorable and Instagrammable.

InSight Trend Index trend perspectivess - ( continued )
Storebound, Dash Nancy Fire Creative Director, Nancy Fire Designs Leigh Ann Schwarzkopf Founder & Principal, Project Partners Network

Will craftsmanship in home furnishings continue its current broad influence on Home and Housewares trends? Demand for handcraftsmanship in home furnishings is a continuing trend and shows no sign of fatigue, and actually continues to broaden its influence on Home and Housewares trends. Craftsmanship is the new luxury and will add a distinguished warmth, longevity and inherent value as we crave that connection to place and provenance as a counterpoint to technology.

What role do trends play in product development and design at Lifetime Brands? Staying trend-aware is a critical part of innovation, it can help us direct development toward what matters most to our consumers. That means looking at trends on every level: lifestyle, design, material innovation and even pricing. Trends must be viewed through a lens of our brand mandates for consistency and value.

In the next 2-3 years, which trend will deliver the greatest opportunity for meaningful sustainability advances in the home and housewares industries? Education and information. Without a doubt consumer awareness and commitment to eco-conscious home products will continue to expand. In fact, in response to that trend and the demand it’s created, the Sustainable Furnishings Council (SFC) provides home furnishings retailers, manufacturers, suppliers and designers with education and tools to incorporate sustainable best practices into their business models. That commitment has made the SFC the leading sustainability education resource in the home furnishings industry.

What role should trend play in creating retail assortments?

Trend plays the role of catalyst. It stirs things up, creates excitement, instills optimism and propels change.

What role does trend play in the the relationship between your sales team and the accounts they serve? Trends, whether consumer, lifestyle, material or color play an important part in Godinger’s continued success. Trends are part of our ongoing conversations with our retail partners—every account is unique, so trends help us differentiate assortments as well.

Dan Siegel President, Lifetime Brands Scarlette Tapp Executive Director, Sustainable Furnishings Council Patti Carpenter Principal & Founder, Carpenter + Company Michelle Lamb Editorial Director, The Trend Curve

NEXT UP: PORTFOLIO — 5

fine lines

The design and material trends that bring style to life.

TM
TREND INDEX 2023/24

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