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HELP SAVE THE KĀKĀPŌ! Kiwi brand Mother Earth is calling on New Zealanders to help create a new home for the critically endangered kākāpō. A new initiative by Mother Earth is raising funds to help bring the iconic native bird to a mainland sanctuary for the first time ever – a significant step in growing the population. Mother Earth is releasing limited-edition packs of their popular Baked Oaty Slices and honey, featuring the loveable and cheeky kākāpō. For every limited-edition pack purchased, Mother Earth will donate 10 cents to Sanctuary Mountain Maungatautari. The funds will help create a safe and suitable habitat for kākāpō in Mother Earth’s home of the Waikato, at ecological reserve Sanctuary Mountain. “Kākāpō are under threat of extinction, and Mother Earth is committed to helping this native bird thrive. We are calling on Kiwis to help save the kākāpō by purchasing the limited-edition packs, so we can support our friends at Sanctuary Mountain to create a secure home for these taonga,” says Mother Earth CEO Andrew Smith. There are only 210 kākāpō in the world today and they all currently survive on small offshore islands of New Zealand. While this flightless parrot is critically endangered, the increasing population of kākāpō is outgrowing its island refuges. That’s why there are plans to find new suitable habitats like Sanctuary Mountain.
Sanctuary Mountain is working with key stakeholders including the Department of Conservation’s Kākāpō Recovery Group and Ngāi Tahu, to bring kākāpō to their ecological sanctuary. This project is part of ongoing support of Sanctuary Mountain by Mother Earth, a proud partner of the conservation education programme that Sanctuary Mountain provides to over 4,500 students and teachers every year. Limited-edition Mother Earth Baked Oaty Slices and honey products featuring the cheeky kākāpō are available from July. For more information head to www.motherearth.co.nz/kakapoexpansion-project .
GLEN 20 SUPPORTS NEW ZEALAND’S MOST VULNERABLE As we grapple with the significant impact of the pandemic, the support provided by New Zealand Red Cross to vulnerable Kiwis has never been more important. Recognising this, iconic disinfectant brand, Glen 20, has partnered with Red Cross to help drive much-needed donations for the not-for-profit organisation and bolster their ongoing efforts to help protect the wellbeing of New Zealanders during these challenging times. The purpose-led initiative from RB Hygiene NZ uses the power of the Glen 20 brand to encourage New Zealanders to get behind Red Cross in an emotive national TV campaign. Marc Reitsma, Country Manager at RB Hygiene NZ, said: “At RB Hygiene, we are passionate about meaningful, purpose-led partnerships that help us deliver on our commitment to create a cleaner, healthier world – a commitment that sits at the very core of our business, and will continue to do so as we all work together to overcome RB Hygiene has donated more than $65,000 worth of Glen 20 and Dettol products. COVID-19.” “When ideating different ways our business could make a positive contribution to the community most vulnerable in Niamh Lawless, Secretary General of New Zealand Red Cross, this pandemic – the synergies between Glen 20 and New Zealand Red said: “We’re very pleased to have the support of RB as we work to Cross became very clear. Above all, we are motivated by a common and address the many challenges the pandemic presents to our vulnerable incredibly important goal, to help protect New Zealanders,” he added. communities. RB’s product donations have been a great addition to our In addition to the TVC, RB Hygiene has donated more than $65,000 Red Cross Parcels and their TVC will provide a great boost to awareness worth of Glen 20 and Dettol products to include in more than 5000 around our work and donations.” Red Cross Parcels which are being distributed to vulnerable communities For further information on New Zealand Red Cross or to donate, around New Zealand. visit https://www.redcross.org.nz/ 26
FMCG BUSINESS - AUGUST 2020
