FMCG Business December 2024-January 2025

Works harder, so you don’t have to

SEASON’S GREETINGS!

The stores are filled with festive fare, Christmas decorations and seasonal gift inspiration and it’s nearly time to say farewell to 2024.

We look back on a year of tight household budgets for many, with shoppers adjusting their spending habits to prioritise value, making supermarkets a preferred destination for essentials and affordable meal solutions.

Turn to pg 32 to see an AI-powered Smart Trolley trial, allowing customers to track spending in real time - a great example of smart technology that can speed up and personalise the shopping experience.

There is optimism on the horizon for 2025 and you can find out about innovations and trends that will be shaping our sector on pg 8-9.

We hope you enjoy this special edition of FMCG Business with ideas for Summer entertaining, plus new product launches, category insights and event highlights. We’ve really enjoyed meeting suppliers and retailers at the C&I NZ Expo in Auckland recently, with exciting new products and services to explore and insightful presentations at the C&I NZ Symposium. See some of the highlights on pg 46-48.

We’d like to thank you all - our valued readers, contributors, Expo partners and advertisers - for your continued support and wish you and your families all the best for the festive season.

Our team is now taking a short break over Christmas. We’ll be back with daily e-news in January and the next FMCG Business issue in February, which will include our annual Leaders Forum with expert tips for the year ahead.

Merry Christmas and a happy New Year,

Tamara Rubanowski trubanowski@fmcgbusiness.co.nz www.fmcgbusiness.co.nz

ON THE COVER

Waitoa Free Range Chicken is excited to launch their new collaboration with an award-winning BBQ rub partner: The Four Saucemen - a first for the chicken category in New Zealand. Find out more on pg 20-21.

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Simon Grover

GROUP PUBLISHER AND COMMERCIAL DIRECTOR

Safa de Valois safa@c-store.com.au

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Tamara Rubanowski trubanowski@fmcgbusiness.co.nz ph: 027 278 4761

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Bridgit Hannigan bhannigan@fmcgbusiness.co.nz ph 022 1505 473

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The #1 Chilli / Hot Spicy flavoured Premium Chip launched in market in the latest quarter.

Contact your Griffins Representative to make sure you have this spicy number on your shelves this Summer

*Circana MarketEdge NZ Grocery Total Snackfoods (excl Nuts) data Quarter to 03/11/2024. Excluding LTOs.

New president for Mondelēz

Mondelēz International has named Toby Smith as the new president of its Japan, Australia, and New Zealand businesses, effective January 2025.

Smith has more than 20 years of experience with the company, with extensive experience in senior sales and leadership roles.

In his new role, Smith will oversee 2300 employees, eight manufacturing plants and a business that sources from more than 700 local suppliers.

Deepak Iyer, EVP, and president for Asia, Middle East, and Africa, at Mondelēz,

described Smith as a dynamic leader who inspires teams to “think differently”. He added: “His ability to deeply understand consumer needs, foster community impact and lead with purpose-driven passion has been instrumental in Mondelēz International growth and success and makes him ideally suited to drive continued success in the region.”

Smith succeeds Darren O’Brien, who has been promoted to the company’s global chief corporate and government affairs officer and will relocate to the company’s headquarters in Chicago, US.

Exporters benefit from new trade system

The modernisation of New Zealand’s trade certification system, which supports $33 billion of exports, is making selling top Kiwi products overseas more reliable and adaptable for the future, Food Safety Minister Andrew Hoggard says.

“New Zealand food and wine is admired around the world and brings jobs, money, and opportunities into the country. This Government is committed to doing everything it can to facilitate that trade by ensuring we have modern and robust systems that can accommodate changing market requirements. A modern system of providing government assurances to our overseas trading partners is an important part of that picture.”

“Exporters have told us they want a system that is always available when they need it, easier to use and more flexible, that responds better and faster to new market requirements and emerging trends.”

The new system met another milestone recently as the wine sector successfully went live. Benefits of the change include the ability for the wine industry to gain benefits under the recent European Union

Free Trade agreement which was not available in the previous system.

“Exports are currently certified under six different legacy systems that would otherwise require significant investment to maintain. Now is the right time to modernise to provide a reliable and secure system for the future. The new Trade Certification System will replace these aging systems, giving exporters a single, integrated, and digital process.”

The new system

is being rolled out in stages with wine exports already completed. Certification for other products such as plant products, and animal products (including dairy) will follow in 2025.

“Taken together these changes will help future-proof our certification process to the benefit of every exporter and associated business.”

MPI Officials have worked closely with wine exporters to ensure they know what is required for the new system and the transition will not disrupt their operations as they head into harvest early next year.

More information about the rollout is on the Ministry for Primary Industries website.

Toby Smith

Arnott’s acquires popular NZ brands

The Arnott’s Group is acquiring NZ food brands Mother Earth, Flemings and VP brands from Prolife Foods Limited.

Mother Earth is a well-known muesli bar, baked slice and nuts and snacks brand in New Zealand with a growing presence in Australia. Flemings and VP are also recognised brands in the New Zealand nutritional snacking market, with product offerings spanning bars, nuts and snack mixes.

The acquisition will see the brands join The Arnott’s Group’s better-for-you snacking portfolio and leverage the business’ near 160-years of manufacturing and distribution expertise.

It follows the 2021 purchase of New Zealand-based artisan cracker brand, 180degrees and the construction of a 3,900sqm manufacturing facility in Avondale last year, which continues to be a hub of innovation.

Mike Cullerne, Arnott’s Group Managing Director for New Zealand said the Group remains committed to manufacturing locally and taking New Zealand innovations to the world.

“Kiwi-born food brands have proven themselves popular in international markets, which is why we intend to build upon the

existing brand loyalty for Mother Earth, Flemings and VP, expanding both their ranges and distribution.”

“It’s great that, in an environment where demand for nutritious snacks continues to rise, we’re able to take three local brands and introduce them to new markets and consumers, whilst continuing to invest in local manufacturing.”

Andrew Smith, Prolife Foods CEO, said that he was proud of the success that Prolife has had in growing a strong grocery snacking portfolio.

“Over the past 15 years we have significantly grown the Mother Earth brand into a much loved and recognised snacking brand in New Zealand. Leveraging The Arnott’s Group’s scale and expertise, the brand will now be able to reach more consumers across Australia and beyond.”

“We will continue to support The Arnott’s Group at our Hamilton site, while we focus on growing our Self Selection business (including The Carefillery and the Refill Station) and our vertically integrated Manuka honey business in NZ and internationally.”

Walkntalk Rugged Cable

Introducing the Walkntalk Rugged Cable: Forged to go from the worksite to the camp site and beyond.

In today’s fast-paced world, staying connected is crucial, but finding a cable that keeps up with the demands of daily life can be challenging. Enter the Walkntalk Rugged Cable, designed for durability and reliability, no matter where your day takes you.

This cable sets a new standard for toughness with its military-grade Kevlar reinforcement, making it 10x stronger than the average charging cable. It’s built to withstand drops, dust, and the general wear and tear of active lifestyles and demanding work environments. With the Walkntalk Rugged Cable, you won’t face the common frustrations of tangled wires or quickly frayed ends. Instead, you’ll enjoy a consistently strong and stable connection to keep your devices powered throughout the day.

At 1.8m in length, this cable offers the flexibility to charge your devices without being restricted to a close-by power outlet. It’s also designed for universal compatibility, ensuring that no matter what leading device you use, it’s got you covered to stay connected.

The Walkntalk Rugged Cable is more than just a charging accessory; it’s a dependable worksite or adventuring companion. It’s engineered to bend without breaking meaning if provides the flex you need when pushing boundaries.

Level Up your charging game with a cable that’s strong and dependable. Conquer. Charge. Stay Connected. Coming to New Zealand May 2024. For more information please contact us at: Signature Marketing NZ –09 479 5524 or email sales@signaturenz.com

and wellness trends continue to reshape the grocery landscape

NZ supermarkets lead resilient retail sector amid challenges

Circana hosted its annual State of the Industry event recently, bringing together FMCG industry professionals to discuss the economic outlook for the year ahead, recommendations on how FMCG manufacturers and retailers can maximise opportunities, and insights into consumer behaviour.

Amid ongoing economic pressures, New Zealand’s supermarket sector is maintaining strong consumer spending, even as many other retail categories struggle to weather the storm. With inflation impacting household budgets and a 30% rise in food prices since 2019, Kiwis have adjusted their spending habits to prioritise value, making supermarkets a preferred destination for essentials and affordable meal solutions.

Supermarket resilience is driven by a focus on value. As costs remain high, many New Zealanders are cooking at home more frequently, with Circana’s latest What’s For Dinner New Zealand survey revealing that 69% now prepare meals at home at least five nights a week.

Consumers are making thoughtful choices, meal-planning, buying in bulk, and focusing on budget-friendly centre-aisle staples like rice, pasta, and noodles. Supermarket data shows a record 4.9kg of rice purchased per capita this year, highlighting a shift toward affordable meal components.

Changing lifestyles are also fuelling growth in the convenience and frozen categories. Consumers are finding creative ways to recreate “fakeaway” meals at home and exploring ethnic cuisines—particularly Asian, Indian, and Mexican dishes—as they seek flavourful, costeffective alternatives to dining out. This trend is propelling growth in frozen food, ready-to-eat meals, and on-the-go snack solutions, providing flexibility without compromising taste.

Health and wellness trends continue to reshape the grocery landscape, with increasing demand for products that meet dietary preferences and support wellbeing. An industry survey shows that, despite economic constraints, three out of four FMCG suppliers are prioritising new product development in the next 12 months. This drive for innovation, especially in health-focused, indulgent, flavourrich, and “free-from” products, has led to a 10% rise in sales from new launches, even with a slight dip in total product launches.

Julie Bramley, Insights Director – New Zealand, Circana said: “While many retail categories are facing headwinds, New Zealand’s supermarket sector remains resilient, strategically positioned to withstand economic challenges.

“By focusing on innovation and value-driven solutions,

Health

supermarkets and suppliers are well-prepared to meet changing consumer needs, ensuring growth and stability in an unpredictable market,” said Bramley.

Keeping on top of data and trends is crucial for businesses to ensure they keep delivering what consumers are looking for.

About Circana

Circana is a leading advisor on the complexity of consumer behaviour. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000

of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Learn more at https://www.circana.com/

“Cherries are a good source of vitamin C, which supports healthy bones, gums, teeth and overall immunity.”

Best in season

The summer months bring a wide variety of fresh, vibrant New Zealand produce into stores. Leafy greens and salad vegetables feature prominently in consumers’ baskets, along with in season summer fruit and berries.

Tomatoes

Tomatoes are available in good volumes during December and January. Ensuring a range of varieties are on display will cater to customers’ culinary styles.

What to look for: Select smooth, evenly coloured tomatoes that are heavy for their size.

Storage/handling: Tomatoes should not be stored under refrigeration as this negatively impacts their flavour. Handle tomatoes with care as they are susceptible to bruising, and keep displays to a maximum of two layers deep.

Nutrition: Tomatoes are a good source of vitamin C, providing over 70% of your daily recommended intake in one serving.

Sweetcorn

Sweetcorn is a taste of summer and will be a welcome addition to meals as the BBQ season hits. Sweetcorn is grown in Gisborne and the Far North and is in season until the end of February.

What to look for: A good tip for checking the freshness of the corn is to look for a cob that has a tight green husk and is rounder and fatter at the ends. Consumers should be discouraged from pulling back the husk in store as this dries out the cob more quickly.

Storage/handling:

Sweetcorn should be left in the husk and refrigerated.

Nutrition: Sweetcorn is packed with nutrition - a good source of dietary fibre and folate, a source of vitamin C, B vitamins and zinc.

Cherries

New Zealand’s cherry season is brief but highly anticipated, running from November to early February. Early-season cherries primarily come from Hawke’s Bay, while the bulk of the main crop is sourced from Central Otago. Demand for cherries is high in the weeks leading up to Christmas.

What to look for: Cherries do not continue ripening once harvested. Look for fruit with firm and glossy skin and green stems.

Storage/ handling: Cherries require careful handling to prevent bruising. Fruit should be stored at 4°C before being displayed on the shelves and stock should be rotated regularly.

Nutrition: Cherries are a good source of vitamin C, which supports healthy bones, gums, teeth and overall immunity.

Blueberries

New Zealand blueberries are available from September until around May but the peak season is December and January. Most blueberries are grown in Waikato and Hawke’s Bay and 99% are handpicked.

What to look for: Select blueberries that have high bloom, which is the grey-coloured tinge. More bloom on blueberries indicates less handling.

Storage/handling: Blueberries should be kept refrigerated at less than 4°C.

Nutrition: Blueberries are a good source of dietary fibre – great for healthy digestion.

OUTSTANDING FOOD PRODUCER AWARDS 2025

Island Gelato

Leefield Station Dairy Champion 2024

Glow Lab: Leading the premium aircare market with affordable luxury

Glow Lab, New Zealand grocery’s leading premium aircare brand, continues to dominate the category with its thoughtfully crafted range of candles, diffusers, and room sprays. With a commitment to bringing affordable luxury to New Zealand homes, Glow Lab’s aircare collection offers high-quality fragrances infused with mood-enhancing essential oils. The range provides an understated sophistication, housed in recyclable dark glass vessels and adorned with subtle matte black touches and copper foil accents to fit any aesthetic.

A year on from being awarded the Nielsen NIQ Bases Award for Breakthrough Innovation in 2023, market data shows Glow Lab now holds the #1 position in premium aircare1 and boasts the best-selling candle in the total aircare category with its Coconut & Sandalwood Candle2. This scent proves a cult-classic from the brand, with the matching Coconut & Sandalwood Body Wash leading the Natural Body Wash category3 and recently voted ‘Best Supermarket Buy’ by Kiwis in the New Zealand Herald Viva Beauty Awards. The collection’s diffusers, crafted with natural rattan reeds in New Zealand, and candles, made with a natural soy wax blend in Australia, cater to consumers seeking both premium quality and environmental consciousness.

www.glowlab.co.nz

New scents for the season: White Lotus & Amber and Caramel & Vanilla Bean

Just in time for the holiday gifting season, Glow Lab is excited to introduce two new scents to its aircare portfolio: White Lotus & Amber and Caramel & Vanilla Bean. These fragrances align with trending consumer preferences for escapist florals and decadent gourmand notes. White Lotus & Amber offers an ethereal floral profile balanced with warm amber and a touch of tonka bean, to create an enchanting, uplifting ambiance. Caramel & Vanilla Bean, an indulgent delight, combines creamy vanilla, rich caramel, and hints of sea salt and pistachio, offering a cozy and luxurious scent for any space. Both products tap into the growing “dupe culture,” allowing consumers to enjoy premium-inspired fragrances at an accessible pricepoint.

With more consumers looking to home fragrances as an affordable form of self-care, Glow Lab’s products provide a sensorial escape and elevate everyday spaces. With the introduction of these two new scents, Glow Lab continues to set the standard for accessible, premium aircare in New Zealand, offering products that deliver on key consumer trends and satisfy both sensory and aesthetic desires.

Glow Lab’s new range of aircare is available now at Woolworths, New World and PAK’nSAVE supermarkets.

to 13/10/2024 3. Circana, NZ Grocery, Total Natural Body Wash, QTR to 13/10/2024

LITTLE CITY KOMBUCHA

Founded in 2018 in Porirua, Wellington, Little City Kombucha was developed as a sophisticated twist on Kombucha that reflected its intent to be a health drink that appealed to adults as a premium on the go offering; and the perfect non-alcoholic alternative for cafes and restaurants. This local brand has quickly gained a reputation for offering unique, handmade low-sugar brews packed with real flavour.

At the heart of Little City Kombucha is Head Brewer Jerome Hughson, at 26-years-old he has an impressive track record in the world of artisan beverages, and has already earned Little City several prestigious NZ Artisan Awards. All of the kombucha is still brewed and bottled by hand on-site, a testament to the brand’s passion for quality and authenticity.

As kombucha resurges in

popularity – driven by a growing focus on gut health – Little City is expanding its reach. National Sales Manager, Kat Chandler is focused on propelling their presence in premium eateries and supermarkets across the country, with particular growth in Wellington.

“Like other Wellington brands before us, we think the taste of our product and attention to branding has a wide appeal to consumers, choosing to range a craft kombucha and not a mass produced one speaks to the calibre of the eatery.”

The two newest flavours, Feijoa and Passionfruit & Pineapple, have become fan favourites already. And the ever popular Dry Hopped brings a refreshing, alcohol-free alternative that still delivers a satisfying hop kick with the bonus of probiotics! For orders contact kat@littlecitykombucha.co.nz

What’s

It’s new. It’s infused. It’s real good.

Arnott’s NEW Soft Bake & Chunky Cookies

Arnott’s has launched six new cookies in a range of Soft Bake and Chunky textures, lovingly batch baked in New Zealand. The range includes a delicious collaboration with Pic’s Peanut Butter, in both Soft Bake and Chunky textures. Crafted to satisfy any craving, these cookies are truly indulgent, iconic and irresistible. For more information, visit www.arnotts.com/new-zealand

Award-winning Natural Sunscreen

Perfect timing for summer BBQs, Westgold Butter just got better with herb and black pepper. Westgold’s salted butter has been amped up with chives, Worcester sauce and black pepper, this butter makes even the blandest meal taste soooo good! With the signature creaminess and full flavour of our awardwinning butter, it delivers all the flavour with none of the kitchen prep. Visit westgold.com

Raglan Food Co turns 10!

Raglan-based yoghurt producers Raglan Food Co celebrate 10 years of lifting the vibe on plant-based eating with new products hitting supermarket shelves. New to the coconut yoghurt range is a limited-edition New Zealand Manuka Honey 700g, a Dulce De Leche Caramel in 400g jar and finally a Vanilla Bean Gut Health Kefir 500ml. For more information, please visit www.raglanfoodco.com. Orders can be placed with your CHA Territory Manager or our Customer Service on orders@raglanfoodco.com

Goodbye celebrates 25 years of adventures with a fresh splash for their SPF 50 natural sunscreens. They bring innovation and a love of the outdoors to New Zealand customers. Travel ready! Sunshine Ready! Go for these zero-water, natural sun care heroes. Rep supported in Foodstuffs banners nationwide. 09 407 7746 goodbye.co.nz

Treat yourself, your family and friends!

Chantal Organics’ new Choc Hazelnut Corn Puffs blend the rich, creamy flavour of cocoa with the nutty goodness of hazelnuts, all wrapped around a light, crispy corn puff. Crafted from the finest organic ingredients and free from artificial additives, they are a delightful treat for both kids and adults. RRP $4.49 www.chantalorganics.co.nz

GOOD FOR THE PLANET GOOD FOR THE PLANET

Demand for regenerative farming methods, recyclable packaging and more sustainable processes is on the rise, brought on by a heightened awareness of environmental and health concerns. Consumers are mindful of how their choices impact themselves and the world.

Raglan Food Co’s ten years of lifting the vibe Raglan-based coconut yoghurt makers Raglan Food Co are celebrating 10 years in business – a significant milestone for the Waikato producers.

The company, which was founded by friends Tesh Hearth (nee Randall) and Seb Walter, has grown considerably since the pair sold their first jars of dairy-free yoghurt to Raglan locals nearly a decade ago. The principles on which the Raglan Food Co was founded around being “uncompromisingly good” have however remained unwavering.

Tesh first started experimenting with making yoghurt back in 2014 when Seb discovered he was dairy intolerant. “It took some time to perfect the recipe and when I did, I wanted to share it with our community,” says Tesh. “We upcycled any jars we had and filled those with coconut yoghurt which we sold locally.”

“After that we relied on upcycling jars which were donated to us or sourced from the recycling centre, and we just kept going and growing

and trying our best to keep up with demand – there were many late nights making yoghurt, cleaning jars and hand-applying labels”.

Tesh and Seb shortly after moved their operations into a small shipping container in Raglan township officially launching what was then known as Raglan Coconut Yoghurt. They spent the next five years driving around the country knocking on retailer doors, attending events and local markets, winning a loyal following through sampling and sharing their story.

Raglan Coconut Yoghurt rebranded as Raglan Food Co in 2020 and moved its operations to a purpose-built factory on the outskirts of Raglan township which allowed the team to grow and keep up with demand, all while continuing to pioneer plant-based eating in New Zealand.

“We wanted to grow the business with no compromise on taste, planet, and health” Tesh Hearth, Raglan Food Co-Founder

Raglan Food Co-Founders

Tesh Hearth and Seb Walter

Key to the company’s success has been producing a product which not only tastes good but is also kinder to the planet.

“Since the outset we wanted to grow the business with no compromise on taste, planet and health,” says Tesh.

“We want to inspire a healthier, happier humankind who have a positive impact on the planet through their food choices,” Tesh adds. “Which is how we coined the phrase ‘lifting the vibe on plantbased eating’.”

The company was New Zealand’s first Carbon Neutral yoghurt producer and now is a Toitū Climate Positive organisation and Certified B Corporation. They have continued to give back to their Raglan community through their community fund as well as nationally through their Vibe Lifter Program.

Raglan Food Co has continued to drive growth of the dairy-free yoghurt category and more than held its own in the overall yoghurt category. Over the last year (MAT 3.11.24) the dairy-free yoghurt category has grown in both value (+17.8%) and units (+28.1%) versus a year ago with 62.3% share held by Raglan Food Co.

Raglan Food Co’s head of marketing Sarah Phillipps says this growth has been driven by a combination of investment in price, their brand refresh, creation of new trial and consumption occasions with their snackable 150g range and finally consumer-insight driven NPD. To learn more about the 10-year journey and range visit www.raglanfoodco.com.

Orders can be placed with your CHA Territory Manager or Customer Service on orders@raglanfoodco.com

SUPER SNACKS

Bold flavours and healthy snacks are driving sales.

Shoppers are looking for convenience, big flavours and healthy snack options. Protein snacks, gluten free and ‘better for you’ innovations are trending.

Wilson Consumer Products markets and distributes three market leading brands in the popcorn category: Pop’n’Good and Sweet As (ready-to-eat popcorn) as well as ACT II (microwave popcorn)

“Pop’n’Good, which celebrates its 40 year anniversary in 2024, is still the number one ready-to-eat popcorn brand in NZ and is popped locally in Te Awamutu. Pop’n’Good popcorn is air popped, gluten free and is the perfect little snack for the whole family to enjoy,” says Susan Harvey, Marketing and Business Development Manager

“We know that customers are looking for healthier snack options and popcorn is a great option. With this in mind we launched Pop n Good Thai Sweet Chilli popcorn, so you can skip the chip! We have had wonderful feedback “amazing, addictive, the crack”. If you haven’t tried it, do give it a pop.

“We are pleased to continue our support of the Pop’n’Good brand with marketing activities including sampling, radio, and events. This year the nation’s favourite Christmas

party, Coca-Cola Christmas in the Park, is on again and Pop’n’Good is proud to be a sponsor of this event with free samples while stocks last.

“The Pop’n’Good brand has a strong 27.3% share of the total popcorn market and Sweet As popcorn, is the number one premium ‘wet-popped’ popcorn brand in NZ and is batch made.

Harvey adds: “We are delighted to be bringing back our Christmas limited edition Sweet As Gingerbread popcorn again this year – get it while you can! Sweet As has 7.4% share of the total popcorn market.”

She adds: “ACT II is the number one microwave popcorn brand in New Zealand, which has 29.8% share of the total popcorn market.

“ACT II is the perfect companion for watching movies and snacking at home. Nothing beats the taste and experience of making fresh popcorn at home and enjoying the aroma of fresh hot popcorn!”

*Circana data $ share of total popcorn market MAT to 15/9/24

SNACKING

Source: Circana MarketEdge Grocery Data MAT to 03/11/2024

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

Mother Earth brings bold new flavours to the snacking nuts category

Responding to strong market growth and evolving consumer tastes, leading snack manufacturer Mother Earth has introduced a range of adventurous nut flavours under its Nutty Sensations sub-brand.

With nuts increasingly becoming a popular, better-for-you snack, Mother Earth saw an opportunity to blend health-consciousness with bolder taste experiences, redefining the category with unique flavour innovations.

Mother Earth already holds a strong position in the flavoured nuts market with favourites like Chilli & Lime Cashews and Tamari Almonds. Now, the brand is expanding with new Nutty Sensations flavours such as Dill Pickle and Cheddar, Tangy Sriracha, and Smokey Spanish. Additionally, two sweet options – Maple Coconut and Caramelised Peanut Butter –

offer a unique, non-chocolate option for a satisfying, nutritious treat.

Recently, Mother Earth launched a chip-inspired Nutty Sensations flavour, Caramelised Onion & Vinaigrette, alongside two dessert-inspired mixes, Apple Crumble and Berry Shortcake. These mixes combine nuts, snack pieces, fruit, and chocolate to create textural, flavourful options for consumers seeking a healthier snack that doesn’t compromise on taste.

As consumer demand grows for bold taste experiences with a better-for-you profile, Mother Earth continues to lead as a pioneer in the evolving snacking nuts category, combining mindful snacking with inventive flavours.

For more information and to order the range contact your Prolife Foods Sales rep, or phone 0800 352 352.

LET’S GO OUTSIDE!

It’s time for summer BBQs and relaxed entertaining.

The sun is out and it’s finally that wonderful time of the year where we can kick back, fire up the BBQ, and enjoy catching up with family and friends.

Waitoa Free Range Chicken is excited to launch its new collaboration with an award-winning BBQ rub partner: The Four Saucemen - a first for the chicken category here in Aotearoa.

This high-profile pairing introduces a burst of flavour for three on-trend, pre-marinated products for the BBQHot Honey Chicken Wings and ‘The Chicken Rub’ flavoured Drumsticks and Butterflied Chicken. Perfect for the iconic Kiwi BBQ occasion and just in time for peak summer season.

Launching this summer (as seen on the cover of this issue) to align with “sizzle season,” this new range brings convenience and flavour to consumers across the country. Designed to make it easy for Kiwis to fire up the BBQ, and create a delicious and easy meal, these pre-marinated chicken options are perfect for those summer get togethers.

With expertly seasoned free-range chicken, Waitoa is all about helping Kiwis spend less time in the kitchen and more time enjoying those classic summer moments with family and friends.

The Hot Honey flavour delivers a classic sweet and spicy kick that’s bang-on for those keen to add a bit of flair to their meal, while The Chicken Rub offers a bold sweet and smoky southern American style seasoning that enhances the natural goodness of Waitoa Free Range chicken. Both flavours are designed to let Kiwis step up their BBQ game, delivering tender, juicy chicken that’s ready to cook, without any fuss.

This exciting new range offers more than just convenience — it’s about making the summer meal easy and unforgettable.

With Waitoa’s ongoing mission to increase sustainability and animal welfare, these products will tempt Waitoa fans and new customers who are looking for a solution specifically designed for the BBQ. With a sharp focus on product innovation, Waitoa has also just

“Waitoa Free Range Chicken is excited to launch their new collaboration with an awardwinning BBQ rub partner.”

which features specific advertising on this range from January. This BBQ ad campaign forges an emotional connection with consumers through the warm, cosy moments experienced over a tasty meal of Waitoa Free Range Chicken. Waitoa has significantly invested in the brand campaign and this Four Saucemen BBQ collaboration to drive sales and attract new shoppers to the free-range chicken category. For more information and orders visit https://www.waitoafreerange.co.nz/contact-us/

Hellers has your Summer BBQ sorted: New flavours, classic quality

This summer, Hellers is here to elevate every Kiwi barbecue with a new range of mouthwatering products and flavours. Known for its consistent, crowd-pleasing offerings, Hellers continues to lead New Zealand’s BBQ market, adding even more options to satisfy a variety of tastes with their latest lineup of sausages, burgers, and summer BBQ essentials.

For sausage lovers, Hellers are a launching another limitedtime offer in their precooked sausage range with new Cheesymite. Last summer’s impressive performance with Burger Rings & Rashuns Precooked Sausages contributed over $1 million to the category. These new ready-to-eat sausages come in a convenient 530g pack size, making them the perfect choice for families and groups alike. Just heat, serve, and enjoy – they’re a quick, easy solution for spontaneous summer gatherings.

with bold seasoning to offer a taste experience that’s memorable and unique.

As New Zealand’s top contributor to the fresh sausage market, Hellers’ new additions align with the nation’s preference for bold, locally inspired flavours that enhance any BBQ spread.

“Hellers remains the go-to choice for New Zealanders seeking high-quality meats for their summer barbecues.”

Smashing it out this summer, Hellers new burger lineup will delight burger enthusiasts, featuring premium options in their signature “Smashed Burger” format, which gives a larger, thinner pattie for optimal bun coverage and flavour in every bite. The new two-packs include Angus Beef, Ol’ Smokey Beef & Brisket, and Beef & Caramelised Onion. These burgers are crafted with premium cuts and pack the flavours that are bound to be a hit at any gathering.

Hellers are also introducing two exciting new fresh sausage flavours in collaboration with New Zealand’s own Rum and Que. Award-winning Homegrown Lamb sausages* and Beef & Porter sausages using seasoning from Rum and Que bringing a sophisticated twist to traditional BBQ flavours. Part of Hellers’ premium Craft range, these sausages combine quality ingredients

With over 40% of the fresh sausage market share, plus a significant presence in the precooked sausage and fresh burger categories, Hellers remains the go-to choice for New Zealanders seeking highquality meats for their summer barbecues. From sausages that cook up in a snap to uniquely seasoned fresh options and gourmet-style burgers, Hellers has everything you need to make this barbecue season one to remember. So, fire up the barbie, invite your family and friends over, and let Hellers handle the rest.

*Homegrown Lamb won a bronze medal in the Traditional Category at the 2024 Great NZ Sausage Competition

Farrah’s wraps for quick and easy summer meals

This summer, category leader Farrah’s is positioned to make this season their biggest yet, already dominating the wrap category with all 10 of the top 10 rankings in Total Grocery (Circana data to 29/09/2024, latest MAT).

Farrah’s wraps are the go-to this summer, offering quick, easy, and versatile meal options for any occasion. They’re perfect for barbecues, beach picnics, and on-the-go eating, allowing consumers to spend less time in the kitchen and more time enjoying their favourite summer activities.

Farrah’s is redefining summer eating, inspiring consumers with hack-style recipe inspiration – from leftover Christmas ham toastie wraps and fresh fish tacos, to BBQ breakfast burritos and baked wrap chips. The possibilities are endless!

Each product in the Farrah’s range is crafted to deliver exceptional taste, without compromising on quality - making them the essential ingredient for a perfect Kiwi summer. The range includes standard, low carb, and keto-friendly options, with a variety of delicious flavours including Garden Spinach (NZ’s top selling wrap),

Caramelised Onion, and Smoky Chipotle. Proudly flame-baked in Upper Hutt, Farrah’s wraps are also vegan-friendly, yeast and dairy free, and won’t crack or split when rolled.

Farrah’s wraps are available in Foodstuffs and Woolworths supermarkets nationwide.

Discover the full range and get inspired with delicious summer recipes at www.farrahs.co.nz

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

Summer Flavours with Aoraki Salmon

This summer, fresh, vibrant flavours take centre stage with Aoraki Salmon’s new range, bringing a delightful burst of zest, spice, and tang to your table. Whether you’re hosting a sun-soaked gathering, enjoying a casual picnic, or savouring a quiet meal, their exciting new products are designed to elevate every summer occasion.

Blackcurrant & Kāmahi Honey

Cold Smoked Salmon - Limited Edition

The Blackcurrant & Kāmahi Honey

Cold Smoked Salmon is a celebration in itself! This limited edition brings together the tanginess of organic South Canterbury blackcurrants and the natural sweetness of Kāmahi honey, all gently smoked with New Zealand applewood. The result? A delicate fusion of sweet, smoky, and fruity that’s perfect for summer entertaining. Don’t miss out on this seasonal delight!

Zesty Salmon Spread: Yuzu and NZ Lemon

Brighten up your summer with Aoraki Salmon’s Zesty Salmon Spread. Featuring the lively flavours of Japanese yuzu and sun-kissed Hawke’s Bay lemon, this spread is blended with hot smoked salmon to create a light, citrusy treat. It’s fresh, vibrant, and just the thing to add a summery twist to your platters, snacks, and dishes.

Zingy Salmon Spread: Sriracha and Horopito

For those who love a little kick, Aoraki Salmon’s Zingy Salmon Spread is here to spice up your summer. They’ve combined creamy smoked salmon with the subtle heat of Sriracha and the earthy, peppery finish of Horopito. This spread is bold yet balanced, making it perfect for livening up your sandwiches, appetisers, or even a morning bagel. For more info email info@aorakisalmon.co.nz or talk to your Alliance Marketing Rep

Time to defrost Mariah & dust off the Christmas tree

Try new Smash Burgers for family dinner

Try some naughty beer and sausages – Hellers Rum & Que Beef & Porter Sausages Buy vegemite or marmite for the kids – actually save money and buy Hellers Cheesy Mite! Yum

Get that Meditation app to help with the in-laws

Clean the BBQ + GET GAS BOTTLE!

Summer’s Coming To Do Thank

Help national butchers team – buy Hellers Rum & Cue Homegrown Lamb Sausages

Panic-buy Christmas gifts

Heavens for Hellers

COOL DRINKS

We spotted a wide range of exciting new beverages at the recent C&I NZ Expo in Auckland, from canned coffees and Oreo-flavoured Coca-Cola to Dilmah’s iced teas and Arepa’s Uplift pink ginger variant.

We also talked to the Foodstuffs team, to find out what’s driving sales in New Zealand supermarkets right now.

“The overwhelming trend in cold beverages is the better-for-you alternatives”

Carbonated soft drinks maintain hold of the majority share within

cold beverages and the key driver in this segment is multipack cans. Foodstuffs Category Manager for Cold Beverages Chaan Clifton says Covid had a real impact and changed how customers shop their beverages, with this takehome offer becoming more appealing than the traditional PET plastic bottles.

Chaan says, “Energy drinks are in significant growth and are forecast to outperform soft drinks in percentage growth. We have

seen some real innovation in this space with the introduction of more permissible sugar free and all natural options, as well as the recent launch of Celsius Energy drinks.”

The overwhelming trend in cold beverages is the better-for-you alternatives to the traditional soda. Low and no sugar continue in strong growth and drinks with functional benefits like nootropics, or cognitive enhancers have become more of a staple on supermarket shelves.

Gut health is becoming more prevalent in this category. “A few years ago we saw the emergence of Kombucha. This trend has now evolved into better-for-you sodas, which in some cases include both pre and probiotics,” says Chaan.

A product that has recently achieved the “Highly Commended” title at the Foodstuffs Emerge Small Supplier Awards is Firebird Protein Coffee. Coffee in a can has been building throughout the Gen Z market and this new

COLD DRINKS

Source: Circana MarketEdge Grocery Data MAT to 03/11/2024

product has the added benefit of protein, which has been a significant trend throughout the rest of the supermarket over the past few years and has also made its way into cold beverages.

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

Meet New Zealand’s first canned protein coffee

Firebird Energy Protein Coffee was created to help regular, everyday people win the day with real nutritious energy that’s convenient to grab on-the-go. With almost half of all Kiwis too busy to make breakfast and lunch every day, and many others battling the midday slump, Firebird Energy makes clean energy as easy as a morning cuppa.

Each can contains a double shot of real coffee for an instant energy kick, as well as 16 grams of protein to keep that energy rolling through the day. Better yet, their Original and Toffee flavours both contain less than 1 gram of sugar, meaning no carb crashes and no empty calories.

Their story begins just last year, when founder Shaun Winstanley was seriously injured while working in the New Zealand Police Force. Throughout his recovery, while he couldn’t eat solid food or drink hot fluids, he searched for a way to get protein and coffee into his diet, without loading up on sugar. After searching high and low to no avail, he started brewing his own – and that’s how Firebird Energy was born. Recently awarded as a “Highly Commended Startup Supplier” at

Foodstuff’s Emerge Competition, Firebird Energy has earned rapid momentum throughout New Zealand as a convenient option for Kiwis who need fuel on the go.

Firebird Energy is excited to bring clean and healthy energy to more New Zealanders across the country, helping them rise up and win the day. For more information or to place an order, contact info@firebirdenergy.co.nz

Wither Hills raises a glass to celebrate 30 years!

A name synonymous with Marlborough wines, Wither Hills has honed their skills fusing land, grapes, climate and people for three decades to ensure your drinking pleasure.

FMCG Business talked to Wither Hills Head Winemaker, Matthew Large to find out more.

Q: How is Wither Hills marking its 30th anniversary?

We have made two wines specially for the occasion. One is a Sparkling wine from the 2018 vintage. It is the first time we have produced a sparkling wine under the Wither Hills label. The other is a Fortified Pinot Noir made in the Tawny style. It is a blend of four different vintages with an average age of nine years. Both are a special treat to celebrate the milestone

Q: Where are your wines sold in NZ?

Q: Where are your vineyards located?

Our estate vineyards are situated throughout the Wairau Valley within the Marlborough region. We also source fruit through our growers from both the Wairau and Awatere Valleys. This gives us the ability to blend vineyards and wines from various sites to capture the true Marlborough style in every glass.

Q: What makes your wines unique?

We have a passionate team that are dedicated to producing the best possible quality wine possible. We carefully select each batch of fruit to go into our wines and treat every batch individually to ensure that we can maintain the highest level of quality for our consumers.

Our core range of wines are available at most supermarkets and bottle stores. Our higher-end Single Vineyard and Cellar Collection wines are available at our cellar door/restaurant, and selected fine wine retailers.

Q: Which varietals are trending this year?

As we go into summer both Sparkling Wine and Rosé seem to be trending well. People are looking for something fresh and vibrant to match the season.

Q: Your perfect wine and food pairing for summer entertaining is…?

Being a keen diver and fisherman, I can’t go past fresh pan-seared blue cod or BBQ crayfish with our Single Vineyard Rarangi Sauvignon Blanc.

Rarangi vineyard

Wither Hills Head Winemaker, Matthew Large

Wine trends for summer

The New Zealand summer season is here and some key summer varietals have already shown significant growth in popularity. We are also seeing many shoppers switching to more economical wines, due to budget restraints.

Foodstuffs Assistant Category Manager for Wine Liz RazeyWatts says, “Prosecco has seen significant growth over the last 52 weeks and is a great bubbles option for any occasion, birthday, dinner party, or a quiet night in. Rose is a summer staple, best served cold, shared with friends and family.”

Liz also suggests trying Albariño, “It is something a little different although it might seem a bit intimidating to try a new varietal, Albariño is the perfect white wine for new and experienced consumers,” she says.

Younger consumers are embracing lighter and sweeter wine varietals such as Moscato,

“Prosecco has seen significant growth over the last 52 weeks and is a great bubbles option for any occasion”

Rose and Riesling. Gen Z and Gen Y make up 80% of customers purchasing these fruity wines, says Liz.

Liz suggests trying a few of the recent New World Wine Awards winners this summer:

• BRILLA Prosecco Rosé DOC 2023

A top 50 gold Prosecco Rosé with finesse and fine fruit flavours.

• Te Kano Life Rosé 2023

The Champion Rose – elegant and dry with fine aromatics and a vibrant finish.

• Tohu SV Whenua Matua Albariño 2021

The New World Wine Awards Champion – aromatic, tangy, textured and fresh with lime and floral notes and a crisp finish.

Sustainability is also still part of the consumer choice, as well as consuming less alcohol overall with health being prioritised more in a changing consumer market.

Coles launches AI-powered Smart Trolley trial

Coles has become the first Australian retailer to trial an AI-powered Smart Trolley, allowing customers to track spending in real time.

The new technology will be trialled at Coles Richmond Traders in Melbourne from January 2025, with customers having the opportunity to experience and learn how to use the Coles Smart Trolleys from now before the trial begins.

Ben Hassing, Chief Digital Officer at Coles, said the Coles Smart Trolley illustrates their omnichannel approach, leveraging digital capabilities to enrich the in-store experience.

“As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget

and checkout faster – or at their own pace.

“We are committed to testing and learning through innovative solutions to make sure we are delivering on customer needs, increasing convenience, and helping customers discover more value through their shop at Coles.”

The launch of the Coles Smart Trolleys marks the beginning of a partnership between Coles and Instacart, the first of its kind in the APAC market.

David McIntosh, Chief Connected Stores Officer at Instacart, said: “With cost-of-living pressures top of mind, we’ve found customers especially love the way the digital screen on the trolley helps them to see their running total and manage their budget in real-time, along with discovering further discounts.”

NZ oat milk brands join forces

Pioneering New Zealand oat milk start-ups Otis and All Good have merged to form a new plant based business dedicated to championing locally grown oat milk and expanding sustainable beverage options globally.

While Otis and All Good will continue to operate as separate brands, they have united under the Good & Humble umbrella to build scale, drive innovation, and support New Zealand’s oat growers in unprecedented ways.

The merger leverages the complementary strengths of both businesses, combining Otis’s innovation in on-farm provenance and enzyme technology with All Good’s established excellence in export sales and distribution. Good & Humble is set to elevate New Zealand’s oat milk market with plans to expand distribution and develop more export opportunities, particularly in the thirsty Southeast Asian markets.

All Good General Manager Faye MacGregor said the merger is a strategic milestone that reflects both brands’ deeper and shared commitment to people, the growers, and the planet.

“By uniting our brands, we’re building a stronger foundation to deliver on these promises, advancing our shared mission of sustainability and local impact. This union strengthens our ability

to deliver on those promises.”

Otis co-founder Chris Wilkie adds, “This merger is about combining strengths to achieve true scale, not only for our businesses but also for our growers and customers. As we come together under Good & Humble, we create a future where our shared values and capabilities work together, enabling us to set a new benchmark in oat milk quality, sustainability, and innovation and export that to the world.”

As Good & Humble, the two brands will maintain their unique identities, ensuring that consumers continue to enjoy the distinct flavour profiles and brand values of each. With a ‘house of brands’ strategy, All Good is set to grow customer value and develop a broader range of plant-based products. Otis’ premium offering will focus on oat milk innovations that champion the provenance of its South Island-grown oats.

Wilkie says, “As one entity, our teams will benefit from shared experiences, deepened knowledge, and more diverse skills. We are playing against billion-dollar multinational brands; uniting with All Good means we can play smarter and harder. Our NPD engine will be market-leading.”

Faye MacGregor and Chris Wilkie

The Smart Trolley at Coles Richmond Traders

From ashes to aisles: Four Square Waipawa reopens

After three and a half challenging years, Four Square Waipawa has been rebuilt and is open for business. The new store is bigger and better than ever, offering the Central Hawke’s Bay town a fullservice supermarket once again.

The story began on 30 May 2021, when a fire started in the bakery oven’s flue, destroying the original store. Local OwnerOperators Graham and Rachel Williams recall the blaze.

“The fire was devastating. It wasn’t easy, and we definitely thought about packing up,” says Rachel. “But Graham and I are passionate about serving our community. With the support of Waipawa, we knew we could rebuild and deliver a fantastic result for the community.”

Four Square Waipawa is part of the Foodstuffs North Island co-operative whose member families own and operate the North Island’s New World, PAK’nSAVE and Four Square stores.

The Williams family joined Foodstuffs 20 years ago, with Graham, a qualified baker, running the bakery department at PAK’nSAVE Tamatea. Five years later they became the owner-operators of Four Square Eastbrook in Whanganui before the couple made Waipawa their home a decade ago.

For over three years, the Williams family operated out of a small popup shop next door while the replacement store was being built. Now, the new 560sqm store is officially open for business, representing a significant investment in the local community.

With the larger new Four Square, locals no longer need to travel to Waipukurau for their full supermarket shop. Next, the old pop-up shop will be demolished, and the space will be converted into additional parking for customers.

The new store is a $4 million investment and offers over 5,000 products, an in-store butchery and bakery, plus three team-memberoperated checkouts and two self-scan checkouts.

New social supermarket for Whanganui

City Mission Whanganui and Foodstuffs North Island have opened a new social supermarket in Whanganui, bringing dignity and choice by enabling those in need to select their own groceries.

City Mission Whanganui, a charitable trust established in the early 1990s, has long supported individuals and families facing financial crises. In 2023, the Mission distributed over 4,000 food parcels, enough to feed nearly 10,000 people for a week.

The launch of the social supermarket represents a significant evolution in how the Mission delivers its services.

“It directly addresses the shame often felt by those who rely on food support by offering them the dignity of choice,” said Dr Antony Nobbs, City Missioner. “Too often those in need are given food and have little or no say in what they receive, and which may not best meet the needs of them and their families.

“Social Supermarkets let them shop from a wide range of grocery items, and critically, they have control over what they select.”

Dr Nobbs said the Social Supermarket would help the Mission

operate more efficiently, reducing food wastage, meeting the specific needs of the community and providing greater certainty about its ability to serve Whanganui in the years ahead.”

Foodstuffs North Island, the 100% New Zealand owned co-operative whose members own and operate the North Island’s New World, PAK’nSAVE and Four Square stores, has played a key role in bringing the social supermarket to life, providing all the infrastructure and equipment to set up the store, fully stocking its shelves for the grand opening and providing training and support to the City Mission team.

Moving forward, Foodstuffs will contribute a significant amount of food and funding annually to sustain the service, and PAK’nSAVE Whanganui, under the leadership of owner-operator Gareth Jones, will act as a buddy store for the social supermarket, providing local support.

This is Foodstuffs North Island’s 13th social supermarket, each one brought to life and managed in partnership with a local community provider. For more information contact info@ citymissionwhanganui.org.nz

Mayor of Whanganui - Andrew Tripe, Head of Social Supermarkets at Foodstuffs - Willa Hand, City Missioner – Antony Nobbs, MP for Whanganui - Carl Bates and City Mission Board Chair - Raewyn Overton-Stuart.

Four Square Waipawa

award winners

Woolworths Baker of the Year

After a thrilling journey of three bake-off challenges and a tough judging panel, Woolworths is proud to reveal the winner of its highly anticipated annual Baker of the Year competition. Amongst the impressive array of talent from a record 146 entries across Aotearoa, one baker rose above the rest, with Karli Colmer-Cormish from Woolworths Dargaville taking out the top spot!

The judges were blown away by Karli’s baking techniques after she created three delicious submissions that could find a spot on Woolworths shelves across the country next year. Karli’s skills made for a great show – helping her take home the prestigious title of national Woolworths Baker of the Year and a cheque for $4000. She will now go on to represent NZ and go up against the best Aussie Woolworths bakers.

Woolworths’ annual Baker of the Year competition is a celebration of baking brilliance across Aotearoa. The platform empowers Woolworths’ immensely talented bakers to showcase their exceptional abilities to industry connoisseurs and this year’s

competition has been nothing short of spectacular! It was judged by baking experts from Champion, Woolworths and Manukau Institute of Technology at MIT in Auckland.

The other finalists were Shehan Sameera Nandasiri from Woolworths Katikati, Tiffany Corlett from Woolworths Feilding and Kyle van de Vondervoort from Woolworths Amberley.

NZ’s supreme sausages revealed

Dunninghams Great New Zealand Sausage Competition has unveiled the nation’s top sausage for 2024.

Westmere Butchery in Auckland beat over 800 other entries to be announced as the Supreme Winner with their Pork and Leek sausage. Praised by judges for its exceptional balance of flavour, texture, and quality ingredients, owner-operator Dave Rossiter of Westmere Butchery said he is humbled and over the moon to have won.

“It’s brilliant, just fantastic,” said Rossiter. “It’s a real team effort - we always put our heads together when deciding what to make. It’s a bit of trial and error throughout the year, but with a lot of love, it’s paid off this year.”

This year saw fierce competition, with 808 sausages and mince products (meatballs and burger patties) submitted across 16 categories—13 for sausages and 3 for mince. The competition, an annual celebration of craftsmanship and flavour, showcases the best

from butchers and producers from every corner of the country. Princes Street Butcher & Kitchen in Dunedin claimed the Dunninghams Choice Award for their Traditional Pork sausage. This award is given to the top-scoring sausage made with Dunninghams’ spice mix. Winners were also announced for each of the 16 individual categories. These results highlight the incredible range of New Zealand’s sausage-making talent and the growing appreciation for quality mince products.

The New World Te Rapa team took out Gold for their Angus Beef Sausage and was named Category Champion. Four Square Martinborough’s Beef & Triple Cheese Sausages won Gourmet Beef Category Champion and New World Birkenhead’s Pork Jalapeno Cheese Sausages were named Gourmet Pork Category Champion. Hellers also took home several medals for their award-winning creations. See the full list of winners here: https://www.rmnz.co.nz/sc-2024-results

Karli (winner), with finalists Shehan, Kyle and Tiffany at the Woolworths Baker of the Year final

WHOLESOME GOODNESS ON-THE-GO

Congratulations to the FMCG Business Product of the Year award winner for 2024 - Chantal Organics single-serve Couscous & Veg Easy Bowl range!

The Chantal Organics Couscous & Veg Easy Bowl range is made with organic couscous, a variety of NZ grown organic vegetables and Chantal’s own blend of aromatic herbs and spices.

This light meal is full of wholesome goodness, easily prepared and ready in just 5 minutes. It’s perfect as a light lunch, side dish or a hearty bite in-between.

The Couscous & Veg Easy Bowl range includes two flavours: Moroccan Style and Spicy Lentil. It’s a winning concept that ticks all the boxes:

• Certified organic

• Made in New Zealand

• Source of protein & fibre

• NZ grown organic vegetables

• 100% recyclable packaging

• Convenient & wholesome

• Affordable price

• Perfect for busy lifestyles

• Made with 100% plant-based ingredients

The Chantal Organics team explains: “We developed a quick and convenient lunch snack that is better for you and the planet, while tasting great and not breaking the bank.

“The instant noodle category is very popular with consumers and has seen double-digit growth over the last year, partly driven by the

cost-of-living crisis. Instant noodles provide a low price meal. On the downside, the category is perceived as unhealthy, providing products that are full of preservatives and artificial flavours. We set out to develop a product that is just as convenient (simply add hot water), but made with well-balanced, wholesome, and certified organic ingredients that are free from preservatives, GMOS, artificial flavours and colours.

“We launched in June 2024 with two couscous-based products with popular seasonings. Couscous works great in instant preparation and delivers a fluffy and light texture. We also know that Moroccan flavours and spicy applications are popular with consumers. While we source ingredients globally, we always try and find local suppliers first. The vegetables we’re using (kumara, carrot and courgette) are certified organic vegetables grown in New Zealand, supplied from our own fresh department. Chantal Organics operates in three different sectors: Fresh (working with organic growers in NZ and overseas), Retail (our packaged products found in supermarkets) and Wholesale (bulk offerings for wholesale customers, refilleries, hospitality, etc). The kumara, carrot and courgette are grown in New Zealand by local growers we work with. They are then freezedried locally with a contract manufacturer to our specifications.

“With a recommended retail price of $4.99 per bowl, we have achieved our goal to provide a wholesome lunch option, delivering great value for money, and is certified organic.”

https://chantalorganics.co.nz/category/products/prepared-meals/

To find out more on how to enter please email: trubanowski@fmcgbusiness.co.nz

The Gift Card Act — What you need to know

Thomas Newman is a solicitor in the Litigation Team at Steindle Williams Legal. www.swlegal.co.nz

On 11 September 2024 the House of Representatives passed the Fair Trading (Gift Card Expiry) Amendment Act 2024 (Gift Card Act – “GCA”). The GCA amends the Fair Trading Act 1986 (FTA), which seeks to contribute to a trading environment where consumers are protected, businesses compete effectively and both can participate in markets confidently.

Most people will know that the FTA prohibits misleading and deceptive conduct, prohibits unfair terms in standard form consumer contracts and empowers the Minister of Consumer Affairs (currently the Honourable Andrew Bayly) to create regulations for product safety standards.

So what does the GCA do? It inserts what can be called “Gift Card Provisions” into the FTA. These Gift Card Provisions do a few things.

First, they create a prohibition on persons in trade from selling gift cards to consumers with anything less than a 3-year expiry date and imposes an obligation on the trader to “prominently” state when the card “ceases to be redeemable.”

Second, they create a statutory definition of “gift card”, which is “a card or voucher (in whatever form) that is redeemable for good or services.” The definition lists a number of exceptions, including:

1. Cards or vouchers exchanged for returned goods.

2. Prepay cards for telecoms, public transport and utilities including electricity, gas, and water.

3. Debit, credit and travel cards or similar that allow cash withdrawals.

4. Cards or vouchers supplied through a loyalty program (except those obtained through redeeming loyalty points).

5. ‘Event specific’ cards and vouchers for the likes of concerts and festivals.

6. Cards or vouchers sold for charity fundraising. The Gift Card Provisions also create a number of enforcement and penalty mechanisms, which include:

1. Making breaches of the Gift Card Provisions infringement offences punishable by a $2,000 fine; and

2. Empowering the Commerce Commission to apply for court orders —

a. Granting an injunction against a trader in breach of the Gift Card Provisions; or

b. Requiring the trader, at the trader’s own expense, to disclose information to the public (or specific people) or publish an advisement about a breach of the Gift Card Provisions. Up until the passage of the GCA, there was no legislative provision governing gift cards. Indeed, it took almost 40 years for Parliament to decide that this gap posed enough of a market problem to fix through law.

The GCA will similarly be slow to come into force. It won’t take effect until 16 March 2026, 18 months after the date of Royal Assent (which was 16 September 2024). Retailers therefore have something of a buffer to adapt their practices and programs.

“It took almost 40 years for Parliament to decide that this gap posed enough of a market problem to fix through law.”

Outlook for business

We’re approaching the end of 2024 and the prospects for business are beginning to improve.

This year we had a quiet winter that was challenging for many businesses. Consumer demand over the period was flat or mixed, and the retail and hospitality sectors in particular had weaker than usual trading over the cooler months.

Across the country, a number of sectors are still recovering from the after-effects of the Covid period and some destructive weather events.

For some businesses, the mantra has been “Survive till 2025.”

Businesses that traded through the recent period of high inflation, coping with low sales and high costs, were simply focused on making it through to 2025 and hopefully better business conditions.

The latest stats seem to indicate their hopes were not unfounded.

Inflation is coming down and interest rates have started to fall – a great boost to confidence.

Employment figures are starting to show a positive tinge. The recent rise in unemployment was less than forecast, and Statistics NZ’s Labour Cost Index shows New Zealanders’ overall level of hourly earnings has increased. Perhaps better still, business intentions towards hiring more staff in the future have started to increase.

House prices are starting to rise in some regions – another positive indicator of future growth.

Together, these indicators are combining to bring higher levels of confidence. Business confidence is continuing to rise, and consumer confidence is now at its highest level in two years.

Producers are hoping for sunny outcomes during this year’s growing season and a harvest season that will bring strong returns from overseas markets.

The signs are positive, for example New Zealand’s fresh fruit and vegetable exports grew 8 percent over the last year.

The important dairy market is looking good, with a record high milk price expected this season.

Another important export is tourism –international visitors coming here during the main tourism season, which officially started on Labour Weekend. The numbers show strong growth in tourism from China, Australia and the US.

The stats show that while the numbers of international tourists are still below pre-Covid levels, actual spending by those tourists is at a much higher level and is now back to pre-Covid levels.

While we still have a way to go towards achieving strong economic growth, a number of signs are starting to look good.

I’m hoping for a great summer season ahead.

Katherine Rich Chief Executive BusinessNZ www.businessnz.org.nz

important dairy market is looking good, with a record high milk price expected this

New $10.5 million supermarket for Pāpāmoa

After years of waiting, the fast-growing community of Pāpāmoa East has the supermarket it deserves. New World The Sands opened its doors in November and is a much-anticipated addition to the area, designed to serve the needs of a town that’s expanding rapidly. For locals, this is more than just a new store - it’s a milestone in a community that’s long outgrown its grocery options.

Mark Troup-Paul, the new owner-operator of New World The Sands, is no stranger to taking on big projects. With a track record of leading significant change projects and refurbishments, including a massive 2.5-year overhaul of New World Newtown in Wellington during the pandemic, he’s ready for the new challenge in Pāpāmoa.

After moving to the Bay of Plenty with his wife Charlotte and their three young children, the Troup-Paul family has fully embraced the lifestyle - surfing, fishing and being part of the local sports clubs.

“This is where we’ve always wanted to be as a family,” says Mark.

“To finally open a flagship store in Pāpāmoa is a dream come true, not just for us, but for the whole community. They’ve been waiting a long time, and we’re here to deliver a store that’s built for the future.”

With a $10.5 million investment from Foodstuffs North Island, the regional co-operative of local grocers behind the North Island’s New World, PAK’nSAVE and Four Square stores, The Sands isn’t just another supermarket. It’s one of the biggest in the area, with a huge focus on fresh, local produce. The store’s partnerships with local farmers, growers, and artisans will bring the best of the Bay of Plenty to its shelves, giving customers access to high-quality, seasonal products alongside everyday essentials.

“We’ve really leaned into the local aspect,” Mark says. “This isn’t just about stocking shelves; it’s about building relationships with the people who make Pāpāmoa special and bringing that straight to our customers.”

“We’re here to deliver a store that’s built for the future.” Mark Troup-Paul, owneroperator of New World The Sands

Chris Quin, Chief Executive of Foodstuffs North Island said: “We’re proud to offer Pāpāmoa residents the choice to shop at a local, family-owned New World that will compete hard against the big Aussie supermarkets to offer the best value, quality and convenience.

“As New Zealand’s only locally owned major grocery retailer, our separate regional Foodstuffs co-operatives applied to merge to ensure we’re match-fit to compete on a national scale against these big overseas players. Regardless of the outcome, we’re committed to investing in world-class stores like this one, in every community we serve.”

Focus on fresh quality products

The Sands is also built with growth in mind. Pāpāmoa is the largest population area in Tauranga, and with future developments on the horizon, the store is designed to grow alongside the community. Starting with 100 roles, the store could expand to employ 150-200 locals as it reaches maturity.

“The response has been incredible,” Mark adds. “We had over 600 applications just for checkout roles. The community really wanted this, and we’re excited to give them a store that’s befitting of Pāpāmoa’s growth.”

But it’s not just about size - Mark’s vision is to create a hub for the community, with a focus on fresh, quality products, fair value, and a shopping experience that reflects the vibrant, diverse spirit of Pāpāmoa. With butchers, bakers, fishmongers, chefs and signature products exclusive to The Sands, Mark and his team are committed to delivering something special.

“We’re not just opening a supermarket,” he says. “We’re building a cornerstone for the community, a place where people can find what they need now and know that we’ll be here as Pāpāmoa continues to grow.”

The opening of New World The Sands is the fifth store opening for Foodstuffs North Island in 2024, following New World Havelock North in July, Four Square Huntly in August and Four Square Snells Beach and New World Mt Albert in October. The New Zealand owned co-operative invests around $100 million annually in property upgrades and new store developments.

New World The Sands’ opening hours are 7am to 9pm, seven days a week.

FAST FACTS

• $10.5 million investment in the local community

• New 3,100 sqm store

• 100 local jobs created

• 149 car parks

• 6 team member operated checkouts

• 8 self-scan checkouts

Mahe Dysdale (Mayor of Tauranga) with Mark Troup-Paul (Owner Operator of NW The Sands) and Chris Quin (Chief Exec of Foodstuffs North Island)

Beks Kay — first shopper through New World The Sands with Mark Troup-Paul — Owner Operator

New World The Sands

Little Farro opens in Commercial Bay

A new Farro store has opened in downtown Auckland, at Commercial Bay. The store will hold a curated offering of Farro’s most popular products, with a focus on convenience. The space is just 50sqm and is located on the ground floor of Commercial Bay, near Bluebells and Lorna Jane.

“We are trialling a new smaller concept in a city environment – a first for Farro,” says a spokesperson. Shoppers have already lovingly named it “Little Farro”.

Farro’s famous lunch deli offering will be available, including fresh salads and sandwiches, pre-packed and ready to grab and go.

A broad deli range (cheese, crackers, charcuterie, antipasto), and a pre-order morning tea offering will be available for office catering, plus Farro’s popular gift hampers.

A selected range of meats, produce, and grocery essentials will cater to those wanting to pick up dinner on the way home.

“A key part of the range will be the Farro Kitchen ready-to-cook meals – our fastest-growing category,” explains a spokesperson.

This is Farro’s eighth store in Auckland, the first having opened in Mt Wellington in 2006. Other stores include Grey Lynn, Mt Eden, Epsom, Orakei Bay, Mairangi Bay, and Smales Farm, which opened in February of this year.

“A key part of the range will be the Farro Kitchen ready-to-cook meals”

About Farro

• Farro was founded in 2006 by James and Janene Draper with a view to supporting local artisans and offering Aucklanders an always-on farmers’ market experience.

• Farro has 400+ employees across the business, and over 450 suppliers.

• With Commercial Bay, Farro has eight stores across Auckland and a growing online store that delivers nationwide.

• The Farro team prides itself on having the highest standards across everything they do, from animal welfare standards, to sustainable sourcing, to tracking down the freshest, best food in New Zealand and beyond.

2024 New Zealand Food Awards

An alternative butter spread made of pure avocado oil has been crowned as Te Kunenga ki Pūrehuroa Massey University’s Supreme Award winner at the 2024 New Zealand Food Awards.

Vutter Avo Spreadable by Feliz Wholefoods took out the highest honour of the night, while the other big award, the Product Lifetime Achievement Award, went to iconic Kiwi classic Edmonds Baking Powder.

More than 300 guests attended the New Zealand Food Awards gala dinner at Auckland’s Viaduct Events Centre to celebrate the excellence and innovation of New Zealand’s food and beverage producers. It’s one of the most anticipated events in the culinary calendar, where innovators and trailblazers who are helping shape the landscape of New Zealand’s food and beverage industry can come together to connect and celebrate.

Provost Professor Giselle Byrnes emphasised that the Awards symbolise excellence.

“These awards inspire innovation and elevate standards in the pursuit of continuous improvement. The contributions of our entrants shape the future of food in Aotearoa New Zealand, helping to build a vibrant and sustainable industry that reflects culinary creativity and a passion for quality.”

Feliz Wholefoods Vutter Avo Spreadable also won the Chilled Award sponsored by Massey University. Founders Aline Fonseca and Patrick Malloch are self-confessed, passionate vegan foodies. Their mission is to bring food back to basics by leaving out unnecessary additives, sourcing ingredients ethically and contributing to a cleaner and kinder future.

With a vision of providing consumers with clean, honest, kind and delicious plant-based alternatives, the new spread – dubbed ‘your sandwich’s best friend’ – was launched after an extensive 18-month development period. Ms Fonseca, who is a chef herself, created and perfected the recipe. Vutter Avo Spreadable contains pure cold-pressed avocado oil sourced from the Bay of Plenty, along with coconut oil. It has the same fat content as traditional butter, but doesn’t contain any trans fats or ‘bad cholesterol’. It’s proven to be a huge success among consumers and, interestingly, not just with vegans and vegetarians.

Due to the popularity of the Vutter range, particularly Avo Spreadable, which exceeded expectations by being the range’s second-largest seller, the team had to upscale production to meet demand. This was achieved in-house after three years, by engineering and adapting machinery to suit product specifications and needs. During this process, the team were able to alter production to ensure their systems produced zero waste. Conquering this was a huge achievement for Feliz Wholefoods, as being sustainably conscious is part of their ethos as a company.

Innovation and sustainability top of mind

Head Judge Kay McMath says the judging panel were impressed with how innovation and sustainability were kept top of mind.

“This product was launched in 2023 and is the only non-butter spread not made from seed oils. Being 40 percent avocado oil,

The 2024 New Zealand Food Awards winners

the judges were impressed by the perseverance in scaling up this product. The intrinsic attributes of this product required close attention to both engineering adaptation and processing parameters, made especially difficult due to the all-natural ingredient constraints. This entry exceeded expectations in taste, texture and spreadability.

“Feliz uses expertise in fat rheology, plus a combination of natural sunflower lecithin and an optimal blend of fats, to achieve the desired mouthfeel and flavour delivery, suitable for a range of potential consumer uses,” Ms McMath says.

Edmonds Baking Powder, an essential ingredient in every Kiwi household, secured the Product Lifetime Achievement Award sponsored by AsureQuality. The Award, which was introduced in 2019, celebrates Kiwi products that have withstood the test of time. The consumer loyalty to Edmonds Baking Powder is proof of the impact of its initial innovation.

Goldie Kennerley, Brand Manager at Goodman Fielder, says it’s a real honour to have Edmonds acknowledged as an iconic Kiwi staple.

True to the theme of the evening, ‘the future of food’, food rescue organisation KiwiHarvest returned as the nominated charity partner for the highly anticipated marketplace. Guests were invited to purchase donated finalists’ products, some of which are hard to come by, throughout the evening, with all proceeds supporting KiwiHarvest’s mission to reduce food waste around the motu.

The New Zealand Food Awards has celebrated New Zealand’s food and beverage manufacturers since 1987, with a focus on innovation, sustainability and excellence. The awards are open to both small and large food and beverage manufacturers, along with primary food producers, food service providers and ingredient supply companies.

Finalist and winning products earn the right to display the New Zealand Food Awards quality mark, which highlights their technical capability, consumer acceptability, regulatory compliance and food quality and safety to both consumers and industry.

2024 Winners

Artisan Award – Sponsored by Cuisine

Good Chow NZ – New Zealand Wagyu Beef Sauce - Shiitake

Mushroom

Below Zero Award – Sponsored by FoodHQ

Pierogi Joint – Babushka Pierogi

Beverage Award – Sponsored by Woolworths

Love Muscle – Protein Water - Sparkling Pineapple

Business Innovation Award – Sponsored by FoodHQ

Rescued Kitchen

Chilled Award – Sponsored by Massey University

Feliz Wholefoods Limited – Vutter ‘Avo Spreadable’

Health and Wellbeing Award – Sponsored by Palmerston North City Council

Harraways – Fibre Rich Creamy Original Oat Sachets

Pantry Award – Sponsored by Woolworths

Chantal Organics – Organic Spicy Lentil Couscous & Veg Easy Bowl

Primary Sector Award – Sponsored by New Zealand Food Safety

Next Generation Apples – Sassy™ apples

Product Lifetime Achievement Award – Sponsored by AsureQuality

Edmonds – Baking Powder

Technical Innovation Award – Sponsored by New Zealand Food

Innovation Network

Love Muscle – Protein Water - Sparkling Pineapple

Supreme Award – Sponsored by Massey University

Feliz Wholefood Limited – Vutter ‘Avo Spreadable’

Woolworths Pantry Award – Chantal Organics – Organic Spicy Lentil Couscous & Veg Easy Bowl (L-R) Brent Kennedy (Chantal Organics), Anne Scholl (Chantal Organics), Greta Taylor (GM – Grocery Food, Perishables and Delicatessen – Woolworths NZ), Pablo Kraus (Ecostore), Emma Leon, Shaun La Franco (Chantal Organics), Mel Otto (Ecostore), Angelina Ashcroft (Ecostore).

Massey University Supreme Award – Feliz Wholefood Limited – Vutter ‘Avo Spreadable’

Woolworths Beverage Award – Love Muscle – Protein Water – Sparkling Pineapple (L-R) Karina Young (Love Muscle) and Spencer Sonn (Managing Director – Woolworths NZ)

Palmerston North City Council Health and Wellbeing Award – Harraways

Fibre Rich Creamy Original Oat Sachets (L-R) Mayor of Palmerston North Grant Smith and Charlotte Caines (InfluenceWorks / Harraways)

NZFGC Annual Conference 2024

Wellington, Te Whanganui a Tara, hosted this year’s NZFGC Annual Conference, with over 200 delegates coming together in the capital city. This gathering is NZFGC’s biggest annual FMCG event, bringing together New Zealand’s food, beverage and grocery industry, featuring inspiring sessions on sustainability and leadership, along with keynotes from industry leaders and government officials.

On the opening night of the conference, NZFGC unveiled the second season of the Shared Horizons online series. This initiative, in partnership with ASN Media, showcases the latest innovations, inspirations, and leadership within New Zealand’s food and beverage industry. Season two features companies such as Booth’s Logistics, Comvita, Danone, Dole, George Weston Foods, GS1 NZ, McCashin’s Brewery, NZ Sugar, Plant & Food Research, Sanitarium, and Tegel. The themes for this season include ‘Sustainability’, ‘The Future of Manufacturing in Aotearoa’, ‘Reformulation and Innovation’, and

‘Engaging Communities’, highlighting inspiring stories that are crucial to New Zealand companies today and in the future.

Hosted in the Grand Hall in the Parliament precinct, Minister of Finance, Hon Nicola Willis, welcomed delegates with a positive message for the FMCG industry, emphasising the government’s focus on trade and overseas investment to drive New Zealand’s economic growth.

Conference day one at the new Tākina Convention Centre was packed with sessions on leadership, the latest trends, regulation, and digital innovation. The conference began with rugby legend Tana Umaga, who shared his humbling leadership journey, focusing on his commitment to honouring his parents’ legacy and acknowledging their sacrifices. Updates on industry and trends from Argon & Co’s team, Circana, NextGen and ANZ, ending the day with updates from the Grocery Commissioner and Minister of Commerce, Hon Andrew Bayly.

ESG Panel discussion chaired by Sarah Salmond, Minter Ellison Rudd Watts, with NZFGC Board Chair Mike Pretty, Florence van Dyke, Global Sustainability Lead at NZ Trade and Enterprise, and Hamish Reid, MD Pollination, and Jen Hambleton, Minter Ellison Rudd Watts.

Shared Horizons season two launch: Minister of Finance, the Honourable Nicola Willis spoke at the welcome reception at Parliament.

Elliot Keys (Acorn Group) and Erin Kirk (Convergence) and Michelle Elsley (Convergence)

Sarah Edmonds (Barker’s of Geraldine) and Kathyrn Love (Barker’s of Geraldine)

The Gala Dinner at the Museum of New Zealand Te Papa Tongarewa, supported by Cardinal, provided a fantastic opportunity for networking and reconnecting after a full day. Attendees were treated to an opening performance by the incredible Kristen Te Rito and concluded the evening with a performance by Wellington’s The Hustle.

Day two of the conference started with a panel discussion on the ESG challenges and opportunities for FMCG businesses, followed by time with Woolworths New Zealand and then Foodstuffs North Island and South Island. The day continued with insights on food waste and its untapped value for businesses, as well as changing consumer attitudes towards health in New Zealand, and was wrapped up by the dynamic Paula Bennett.

NZFGC’s Annual Conference demonstrated the strength of our FMCG community, delegates leaving with valuable insights and a shared commitment to driving innovation and sustainability in the industry.

Mike Rudman, Director, NextGen Group

Debbie Simpson-Pudney Head of Retail, Solutions and Innovation, Circana

Raewyn Bleakley, Chief Executive, NZ Food & Grocery Council

Conversation with Woolworths NZ’s Spencer Soon and Pieter de Wet

Key note address: Rugby Legend Tana Umaga

Mike Pretty, Chair NZFGC and Minister for Food Safety, Hon Andrew Hoggard

Josh Pidduck (Tribe), Dani Sharp (Fonterra) and Lucy Caseley (Fonterra)

Richard Swanson (Cardinal Logistics), Evan Grant (James Crisp), and Ben Horne (Tribe)

Samantha Pollock (Cookie Time), Debbie McKibbin (ProLife Foods) Jonathan Love (ASN Media)

Shane Webby (Twin Agencies) and Josette Prince, (Tasti)

C&I NZ EXPO HIGHLIGHTS

The Convenience & Impulse New Zealand Expo and C&I Industry Symposium were held at Due Drop Centre in Manukau in November, bringing together convenience retailers and suppliers from all banners and brands for two days of networking, education, and business building.

“Many retailers are investing in a fresh food offer and ‘Foodvenience’ is trending.”

With more than 65 exhibitors set up, the expo had hundreds of products on display, including fresh food-to-go, ice cream treats, cooking equipment, innovative payment technology, snacks galore, and everything in between.

Hosted in partnership with NZACS, the C&I Industry Symposium

headlined the expo, giving attendees access to thought leaders and respected experts who shared insights, case studies, data, predictions, and trends affecting the industry Safa de Valois, Group Publisher

at C&I Media, said the Expo was a fantastic representation of convenience retail in New Zealand.

“The Industry Symposium featured some incredible speakers providing a wealth of knowledge and learnings to take home. Then it was straight into the Expo, where we received wonderful feedback from exhibitors about the quality and number of attendees.”

Speakers at day one of the Industry Symposium included Raewyn

Safa de Valois (C&I Media) and Wayne Miller (U-Tow)

The Meadowfresh team

Delicious snack inspo at the Snackachangi stand The Bluebird team

The CCEP team

OMG! Hot fresh donuts – so tasty, you’d never guess these are allergy friendly.

The Cookie Time team

“We made several connections on day one and already arranged follow-up meetings with some key people in the industry.” Shaun Winstanley, Founder of Firebird Energy

Bleakley, CEO, NZ Food & Grocery Council, Kerin Dickey, National Sales Manager at Bluebird Foods, James Donald, Co-founder and CEO of Ideally, and Troy Bennett, CEO, Bennett’s Petroleum Supplies.

The Symposium organisers were delighted to welcome Raewyn Bleakley, who shared valuable industry insights and an update from the FGC on the current competition reform and its impact on the wholesale regime for convenience stores and independent grocery retailers. Raewyn also explained the Health Star Rating and new initiatives for recycling packaging.

The second day’s speaker lineup was Matt Tierney, Manager, National Retail Investigation Support Unit at NZ Police, Ben Seaborn, Sales and Marketing Executive at Safer Cities, Theo Foukkare, CEO of the Australian Association of Convenience Stores, and Kellie Struth, Head of Category and Marketing at the award-winning APCO Service Stations.

Theo Foukkare shared updates from around the world, including

new product

KEEPING IT COOL WITH COOKIE TIME

Cookie Time is making waves in the ice cream category with its coolest launch yet. Available nationwide in supermarkets, Cookie Time 470ml ice cream tubs come in two flavours –Cookie Chunk Caramel and Triple Chocolate Brownie Dough, set to launch into convenience next February and with a third flavour in the works.

The move into ice cream tubs follows the successful launch of Cookie Time ice cream sandwiches last year and is driven by Cookie Time Co-Founder Guy Pope-Mayell’s passion for ice cream.

“Cookies and ice cream are perfect partners. We’ve seen this with the popularity of cookie and ice cream combos in our Cookie Bars in New Zealand and Japan and we wanted to bring this to a wider audience,” he says.

Pope-Mayell says Cookie Time is proud to be New Zealand’s favourite

and most trusted cookies brand. Innovating into ice cream reflects the entrepreneurial nature of the business, and plays to ice cream being a quintessential Kiwi dessert.

“Ice cream has been a passion project of mine for several years, and it’s fantastic to see this taking shape with cookie sandwiches and now tubs creating a compelling new offer in this space.

Cookie Time was launched on 7 February 1983. More than 40 years later, it remains family owned and New Zealand made, but exports to more than 20 countries.

“It’s a great privilege to be an iconic Kiwi company and to keep challenging ourselves to come up with new ways to surprise and delight our customers,”

Pope-Mayell says.

For orders phone 0800 COOKIE TIME

Raewyn Bleakley, CEO, NZ Food & Grocery Council

Theo Foukkare, CEO of the Australian Association of Convenience Stores

(L to R) Symposium MC Dave Hooker (Executive Director, NZACS), Troy Bennett (CEO, Bennett’s Petroleum Supplies), Kerin Dickey (National Sales Manager, Bluebird Foods), James Donald (CEO, Ideally)

profile

Rockit’s unique idea takes on the world

Rockit began as a tiny seed of an idea 20 years ago. While the rest of the world was super-sizing their apples, we did the opposite.

the growing Australian convenience sector, where beverages are the number one category. Many retailers are investing in a fresh food offer and “Foodvenience” is trending, said Theo.

Join us at the next C&I NZ Expo!

C&I NZ Expo is a trade-only, biennial event devoted to the needs of retail owners and operators of convenience stores, dairies, corner stores, independent grocery, service stations and foodservice.

Feedback from the exhibitors at this year’s C&I NZ Expo was very positive.

“The C&I NZ Expo has been incredible for us, to showcase our latest innovation in ice cream. We created a memorable brand moment with our Cookie Time scoop shop,” said the Cookie Time team.

“We found the C&I NZ Expo to be very good this year. It’s been a chance for us to catch up with suppliers and to make sure we’re really accessible to keep building those relationships,” said Matthew Lane, General Manager of Night’n Day convenience stores.

Shaun Winstanley, Founder of Firebird Energy shared: “The Expo has been great! We made several connections on day one and already arranged follow-up meetings with some key people in the industry.”

This year surpassed the expectations of exhibitors and retailers at C&I NZ Expo and the next Expo promises to be bigger than ever! With so many exhibitors already committing to return in 2026, the C&I Expo team is taking expressions of interest now. To secure your place for a preferred position when the floorplan is released, email exhibition@c-store.com.au today.

From Hawke’s Bay, New Zealand we created the world’s one-of-akind, perfectly-sized small apple and packed it with concentrated flavour and goodness. Then we thought different again and created unique, premium packaging to disrupt the category and stand out on shelf. Our apples are now sold in more than 30 territories around the world – and grown in 10, which means they’re fresh all year around.

In a world of sameness, different is how we stand out and get ahead. Pioneering and innovating. Faster, greater, fresher. We’ve got a winning difference – and big ambitions to be the world’s most loved apple brand.

And in true Rockit style, we’re making this happen in our own unique way. This is how we’re inspiring people around the world to love an apple that’s just that little bit different, and to take on the world one small bite at a time, in their own way. To Rockit every day. https://www.rockitapple.com/

The expo was a great place for networking with suppliers and retailers

Failure to act on illicit tobacco a black mark for Government

The tobacco black market in New Zealand is growing every year. The latest data from FTI Consulting shows that 23.6% of all tobacco consumed in New Zealand in 2023 was sourced via the illicit market. In short, one-in-four cigarettes smoked is now sourced from the black market.

This denies thousands of retailers legitimate revenue and costs the government more than $500 million in lost excise duty each year, as well as lost GST.

Purchasing or reselling these products exposes ordinary smokers and retailers to potentially dangerous criminal networks.

These cigarettes are sold in an unregulated market. The packs don’t have proper public health warnings. And criminals don’t do ID checks.

New Zealand has very strict laws controlling the legal sale and supply of tobacco, but huge amounts are reaching consumers and all completely off the books.

This is not about a few packs of cigarettes in the bottom of a suitcase. The black market is largescale, with increasingly sophisticated sales and distribution networks.

The signs are there that gangs are also turning their eyes to the tobacco black market. And why wouldn’t they? They can make as much profit as dealing Class A drugs like cocaine, but without any of the severe legal consequences.

We only need to look to Australia to see what the future holds. Violence and fire-bombings of tobacco and vape stores in New South Wales and Victoria are an almost daily occurrence.

It would be a mistake to assume that this type of activity couldn’t come to New Zealand. We can, and should, learn from Australia.

So, what can be done?

It starts with acknowledging there is a problem that requires solving. And that the tobacco black market is a consequence of extreme excise hikes that made New Zealand one of the most expensive places to buy cigarettes in the world.

Of 20 countries surveyed, the price of a pack of a Marlboro 20s in $NZD ranged from $2.06 in Vietnam to $45.79 in Australia. At $38, New Zealand’s price is the second highest in the world. Twelve of the 20 countries sold an identical product at less than $7 per pack. The financial incentive to import cheap illegal product is obvious.

Customs NZ investigations manager Bruce Berry describes it as a lucrative market that’s

attracting the attention of organised crime. They have repeatedly warned that large-scale cigarette smuggling operators are repositioning themselves into New Zealand to import illegal tobacco into New Zealand and Australia.

Customs does the best it can, but it lacks the resources or the scope to properly deal with the issue. It needs help with resources, policy and expertise. A government that is serious about tackling the black market could:

• Establish a National Illicit Tobacco Policy: It should recognise that illicit tobacco is a crime issue that is best managed by the law enforcement agencies who have the powers and resources to deal with the type of criminals who control the industry.

• Set up an illicit tobacco taskforce: New Zealand should set up a multi-agency taskforce to successfully track, intercept, and prosecute participants in the illicit tobacco supply chain.

• Impose tougher sentencing: Criminals must see there are severe consequences to participating in illegal trade. A good place to start would be to double the custodial sentences for importation and supply of illicit tobacco.

These are quite simple steps, which were adopted by Australia a few years ago. Unfortunately, they acted too late, and officials now describe the tobacco black market as “close to out of control”. New Zealand still has time to act and avoid the problems seen in Australia. But the window is closing fast.

Source: FTI report completed in 2023, released 2024.

Dave Hooker

Executive Director NZACS

“The signs are there that gangs are also turning their eyes to the tobacco black market.”

Illegal tobacco seized by Australian Border Police

Out & About

The team at Four Square Heaphy Terrace celebrated the completion of a two-year refurbishment.

At the Marlborough Wine Show, Yealands Wines won three Gold medals, three Silver medals, one Bronze and Champion Wine of the Show.

The FreshChoice team at its Methven supermarket launch.

Griffin’s Snacks was named Packaged Supreme Supplier of the Year at the Woolworths Supplier Awards.

Auckland Mayor Wayne Brown with entertainers at the NZ Food Awards Gala dinner in Auckland.

Fruit and vegetable subscription service Wonky Box is elevating its mission to combat food waste with the launch of The Wonky Pantry. (L to R) Wonky Box Co-founders Katie Jackson & Angus Simms.

Forty Thieves team were awarded “Most Outstanding Established Business”, as well as overall ‘Supreme

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to win a beautifully designed picnic backpack including cups, ground cover and wooden side-table – adding a touch of sophistication to your outdoor dining. Valued at $150 and perfectly paired with any wine from the Wither Hills range widely available nationwide, and the perfect accompaniment to food, good conversation and friendship. Raise a glass and celebrate 30 years of Wither Hills!

Just email your high res image with a caption to trubanowski@fmcgbusiness.co.nz

The

Winner’ for The David Awards 2024.

FMCG Business Head of Content Tamara Rubanowski at the Chocolate & Coffee Festival in Auckland.

Westmere Butchery took out the Supreme Award for their Pork & Leek Sausages in the Dunninghams Great New Zealand Sausage Competition.

At the My Food Bag Supplier Awards (L to R): Nadia Lim & Rodney Orton (MFB), Michael Wafelbakker & Rosie Evans (Loft), Mark Winter (MFB).