IT’S
BBQ TIME! Fresh ideas for family meals and outdoor entertaining.
Summer is here and that means burgers, ribs, saussies and steaks for the BBQ are going to fly off the shelves. The rise and rise of vegetarians and flexitarians means that you’ll also find plant-based options and meat alternatives on many shopping lists these days. A recent Colmar Brunton study revealed that one in three New Zealanders (34%) are reducing meat intake with baby boomers at the forefront of this trend. According to the report, over 1.5 million New Zealanders are eating less meat. The research revealed that 41% of vegans and 42% of vegetarians are millennials. All generations consistently name health, the environment and animal welfare as the most import reasons to lessen meat consumption. This rise in consumer interest is driving the plant-based category from niche to mainstream with more than six in ten Kiwis reported to have tried (or are interested in trying) the new generation of meat-free products.
The un-real meatless burger designed for the barbecue Plant-based burger experts, Morning Star Farms, have come to New Zealand. Now there is something new to add a little extra to an almostperfect barbecue moment. These meatless burgers and sausages are uniquely designed for the barbecue, with delicious flavours and unbelievable aroma, plus they are rated 4 health stars! Finally, there’s an option for barbecue goers that want 24
FMCG BUSINESS - SUMMER 2019/20
a healthy, meat-free burger with plant protein that holds its own. Your guests would be hard-pressed to figure out that they are not really meat. Plus, if you want to mix up your mid-week, Morning Star Farms also offers plant-based mince and chik’n nuggets that taste almost as good as the real thing. Give a meatless taco or spag bol a go or try the kids on the nuggets - a healthy alternative with a 4 health star rating and high in protein. Morning Star Farms is the perfect meat-free alternative, tastes great and brings some excitement to the menu. Look for the range in the freezer aisle of your nearest supermarket. Make some room on the barbecue this summer for Morning Star Farms - the meatless brand designed to be un-real.
