SUMMER
ESSENTIALS
New and noteworthy personal care trends.
The sun is out! It’s finally time to banish the winter blues and stock up on all the essential items for healthy, beautiful summer skin. “The new Marzena Natural Body Wax Strips and Natural Facial Wax Strips cater to the shift we are seeing in people wanting to reduce their environmental footprint, and the ever growing awareness about the limited supply of resources, on this planet,” says Jane McCowan, Head of Marketing & Innovation. She explains: “The natural Pine Tree Resin wax, and the Hemp Seed Oil, which is used to calm and soothe the skin, are both sustainably sourced. The cellophane strips are the FIRST bio-compostable cellophane wax strip on the market, and they break down in both domestic and commercial compost. “The beautiful newly designed packaging is made from sustainably sourced materials, as are their inners and shippers, and everything is recyclable. They are the most sustainable method of hair removal currently on the market!” Marzena. Kind to you. Kind to the planet.
Glow Lab - growing the premium natural category “With wellness and beauty mega trends fuelling the growing demand for natural personal care products, Glow Lab continues to lead the way,” says Brand Manager Fenella Brown. “On track to becoming no.1 natural personal care brand in NZ Grocery, Glow Lab is delivering significant incremental sales to the category,” she explains. “Glow Lab’s winning formula combines nature with scientifically proven active ingredients to deliver natural products that work. With consumers more informed than ever, natural products must now deliver proven results too; a testament to Glow Lab’s success. 30
FMCG BUSINESS - SUMMER 2019/20
