ONSTAGE
FASHION BY BRISBANE Mercedes-Benz Fashion Festival descended on Brisbane and inspired front rows city wide on the fashion and hair trends of the moment. Schwarzkopf Professional partnered the dynamic event for the 13th year in a row, styling tirelessly backstage and proving why they’re always such a hit in the Sunshine State. THIS SEASON, THE trends focused on wearable hair, with natural, relaxed textures styled into the swept up waves or messy ponytails of your clients’ dreams. Hair briefs ranged from soft, clean hair to more unique looks directed backstage by the brand with texture and movement. The event’s debut luncheon showed this more commercial, natural trend in full light with both the poker straight hair look and the poker straight ponytail. Another major recurring trend of the week was the glam look, a style created to match the opulence of this year’s Queensplaza high tea, and one that was anchored by voluminous curls, deep side parts and shapes defined by their unapologetic height. A hero look of the week was styled specifically for the Next Gen Group Show, where experimentation and creativity in both fashion and beauty are championed. The show presented the best
in emerging fashion talent, and the hair look was a 60s inspired, dramatic hair fashion look to complement the captivating fashion designs. The style favoured a sculptural technique with a modern twist on a classic beehive, with the hair textured and raised above the typical height of this style, accentuated by the sleek, straight bottom layer of the half up half down style. The layers contrasted each other, leading to a multi-dimensional look that complemented the creative clothes on display. The designers and brands on offer ran the gamut from Dion Lee, to Aje, Alice McCall, Camilla, Ginger & Smart, Michael Kors, Manning Cartell, Lorna Jane, Myer, David Jones, Sass & Bide and dozens of others across the many shows. Good weather, luxury fashion and trending hair looks made Brisbane the place to be as fashion took over the city. For more information visit www.schwarzkopf-professional. com.au
FASHION VIA PERTH
L’Oréal Professionnel was backstage at Telstra Perth Fashion Festival (TPFF) for the 10th straight year as the event’s official hair partner. The brand styled one of the major events on the Western Australian fashion calendar, which is now in its 20th iteration, at its new stylish home at Optus Stadium. THE EVENT WAS held from September 5 to 14, bringing in the warmer seasons and relevant fashion trends at the start of spring. The event fosters some of Australia’s brightest fashion talents and showcases Western Australian designers on a global stage. The brand’s hair director, Scott Sloan of Sloans Salons NSW, led the incomparable backstage team alongside local hair director Stephanie Bellairs from Head Graffiti in Western Australia. “I love the Telstra Perth Fashion Festival - it’s held in one of my favourite cities and it’s so inspiring seeing the fresh creativity on the catwalk every year,” Scott said. “This year we saw an evolution of some of the key trends that have been popping up on International runways, yet given a distinctly local influence. All the key trends are ultra-wearable and adaptable to real life, making them some of the most fun looks for us to create in salon.” The 2018 event celebrated fashion as it relates to the past, present and future, with designs that paid tribute to the festival’s long legacy of two decades worth of fashion inspiration. 32 INSTYLE
Bold designers on show, at local, national and international levels, included Dion Lee, Scanlan and Theodore, Romance Was Born and Viktoria & Woods. Beyond the runway, other initiatives at the event rounded out a big week for L’Oréal Professionnel. The brand also offered a Hair Styling Lounge for visitors and patrons to the festivals to be front row ready, hosted in collaboration with iconic Perth salon Maurice Meade. They also took the opportunity to launch their all-new Colorful Hair Flash Pro Makeup, which allows for instant, complementary colour. Fashion and hair fashion looks bright, bold and salon relevant as we head into spring and summer. We’re so ready for warmer months and cooler hair. For more information visit www.lorealprofessionnel.com.au
