AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE
vol. 42 no. 10 - November 2023
TAKING
WHISKY
SOMEWHERE NEW ( N E W ) O L D FA S H I O N E D
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Editor’s note
Editor’s note
WE ENCOURAGE RESPONSIBLE DRINKING Get the facts DrinkWise.org.au
Welcome to the November issue of National Liquor
Also in this issue, we have a huge 12 pages of
News, your go-to source for the latest trends,
new release products that retailers should consider
insights, and innovations in Australia’s retail liquor
lining their shelves with ahead of the busy summer
industry.
and Christmas selling periods, including the
We’ve got a jam-packed issue for you this month, including all of the winners from the
exciting news that Four Roses Bourbon is touching down in Australia this month.
PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419 Publisher: Paul Wootton pwootton@intermedia.com.au Managing Editor: Deb Jackson djackson@intermedia.com.au
Retail Drinks Industry Awards as well as the Liquor
And, as agave spirits continue an upward
Stores Association of Western Australia’s Industry
trajectory, Molly Nicholas explores the difficulties
Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au
Awards. A huge congratulations to all the winners!
facing the category and the opportunities for
Journalist: Caoimhe HanrahanLawrence chanrahanlawrence@intermedia.com.au
Molly Nicholas made her way to the Gold
retailers to overcome them.
Coast with the Independent Liquor Group for its
We hope this issue inspires you to craft
annual Family Reunion and shares an update from
unforgettable experiences for your customers this
the AGM, where CEO Paul Esposito announced
summer.
Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au
record growth for the cooperative. We also feature a double page spread Q&A
Cheers,
with Chris Baddock, the former CEO of ALM,
Deb
Prepress: Tony Willson tony@intermedia.com.au
Metcash’s Liquor Pillar, who last month announced he had made the difficult decision to retire from
Deb Jackson, Managing Editor
his role to focus on his health. The team at National
02 8586 6156
Liquor News wishes Chris all the best for a speedy
djackson@intermedia.com.au
recovery and looks forward to seeing him back in the industry at full health.
Agave Spirits
As agave spirits continue on an upward trajectory, Molly Nicholas explores the difficulties facing the category and the opportunities for retailers to overcome them.
“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for agave to flourish beyond its traditional home and be shared with the world. We’ve got the climate, expertise and ambition, and a market that’s always hungry for something new,” Trent Fraser, CEO, Top Shelf International
Curious consumers looking for a
and zero fat, much the same as tequila.
healthier option and higher quality are
Mezcal is steeped in tradition in the way it is
driving the mezcal boom in Australia, as
produced and has an air of romance around it.
Adam Pepper, Australian Ambassador for
I believe it is the education of the consumers
The Lost Explorer Mezcal, explains. “Mezcal is a relatively new category in Australia, and we have seen steady growth in mezcal consumption over the last five years
also spoke about emerging spirits within
consumer, […] with mezcal now holding
the category.
over 4.1 per cent of the agave spirits market in Australia. “What has been driving the popularity in mezcal is, over the past two to three
the emerging, and a number of other trends starting to come through, raicilla being one
in the premium, super-premium and ultra-
of them.
premium agave spirits market in Australia. We don’t expect this to slow down at all over the coming years. “Australia sits in the top five consumers
that the demand for agave spirits is more
growth (RSV), ahead of any other spirit category,” says Steve Carr, Trade Marketing
making agave spirits one of the fastest
“It’s an evolution that shows no sign of
growing spirits categories, not only in
slowing. While still clearly dominated by
“While tequila has traditionally been
Australia but around the world. According
tequila, we are seeing the first green shoots
heavily skewed towards on-premise
to the IWSR, the agave spirits category is
of a new era, with new regions, producers
expected to grow at seven per cent volume
and innovation and combining to deliver
CAGR between 2022 and 2027, with lesser-
category-redefining spirits.”
“Agave spirits are in a unique position,” says Alex Godfrey, Patrón Tequila Brand
“Raicillia is almost a perfect balance between, and a gateway from, tequila to mezcal. It’s not as smokey, it’s more floral, to the palate, making it a really nice way for consumers to transition from tequila
and sip curiously, we are seeing some of
to mezcal. Raicilla is really starting to gain
not only your traditional tequila drinkers,
some traction now.”
➤
44 The art of agave
➤
50 Appellation Aotearoa
While agave spirits continue to
Disclaimer
outperform other alcoholic drinks, and Australians get a taste for the distinct agave
Manager, Fever-Tree.
consumers, the growth in tequila is now predominantly coming from the offpremise. This has been driven by Aussies increasingly choosing to drink at home and
known agave spirits also tipped for success.
The agave spectrum
host cocktail parties as a more economical,
Not only is tequila the key engine of growth in
convenient option to the on-premise.”
Ambassador. “This is due to intrigue
the agave spirits category, but also in the wider
Beyond tequila, alternative agave spirits
about what it is, the beauty of Mexico and
spirits category. One of the fastest growing
are now getting their fair share of space in
the deliciousness of the liquid itself. It is
spirits in the premium spirit category, the
the retail environment. When agave spirits
something you can discover, and this means
IWSR predicts that tequila will hold a 55 per
first began trending, mezcal joined tequila
it is a growing category in hard times.”
cent share of global category value by 2026.
as a prominent spirit of choice, and in more
While the category is booming, Trent
“Off the back of three years of double-
Fraser, CEO, Top Shelf International, says
digit growth, tequila is still in nine per cent
➤
recent years that has extended to lesserknown agave spirits. November 2023 | 45
44 | National Liquor News
66 Retailer Spotlight: Will Clark, Cellarbrations Wingham
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4 | National Liquor News
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and has a nice level of natural sweetness
of tequila in the world outside of Mexico, and as consumers start to live curiously
“Mezcal is gluten free, has no net carbs
than a trend.
“Similar to wine, there are multiple different varieties that fall within the agave category, tequila being the biggest, mezcal
years, a 7.5 per cent growth year on year
the amazing world of mezcal.
Tequila and mezcal have enjoyed high
Justin Kosmina, Owner of Estancia Raicilla and Co-Founder of Agave Lux,
due to the growth in product choice for the
but also whiskey drinkers, start to explore
levels of consumer demand in recent years,
and retailers alike that can give mezcal the opportunity to explode in Australia.”
Production Manager: Jacqui Cooper jacqui@intermedia.com.au
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Top Reads
Agave Spirits
The art of agave
General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au
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Contents November 2023
Regulars 8 Cover Story: Starward Whisky’s bold new pack design 18 News: The latest liquor industry news for retailers around Australia 24 Marketplace: Brand news and promotions 38 Circana: The ‘re-commerce’ revolution
16 LSA WA Awards: Celebrating Western Australia’s best liquor retailers 32 Retail Drinks: The benefits of membership 34 Strikeforce: Tapping into Christmas spending 35 Drinkwise: A look at some new summer campaigns
58 The Brew Review: From Beer &
66 Retailer Profile: NLN chats with Will
Brewer’s esteemed tasting panel
Clark from Cellarbrations Wingham
60 Wine Tasting Review: Riesling and Semillon 64 Events: An exclusive look into the latest liquor industry events
Category Focused 36 Wine Australia: Lessons from the on-premise 37 Spirits & Cocktails: Diversity within the spirits industry
Retail Focused 10 ILG Family Reunion: ILG reports record growth 12 ALM: Celebrating Chris Baddock’s leadership 14 Retail Drinks Summit & Awards: We share all the updates and winners
40 Christmas Retailing: Top gift picks for the festive season 42 Summer Drinks: Best served chilled 44 Tequila/Agave: Driving growth in agave spirits 50 New Zealand Drinks: Sips from our southern neighbours 54 Scotch & Irish Whisky: Prestigious for a reason
6 | National Liquor News
D O U B LE THE DE LICI O US M O S C AT O S T R AW B E R R I E S & C R E A M A N D M O S C ATO W H I T E C H O C R A S P B E R R Y R I P P L E
LIMITED EDITION
Cover Story
Starward Whisky
unveils bold new pack design Starward creates new packaging that is modern, impactful, and groundbreaking in the whisky category while also taking steps forward in sustainability. As a pioneer in the world of whisky, holding
The new design aims to grab consumers’
a 45 per cent share of the Australian whisky
attention, showcasing a new bottle, evolved
category and growing at +25 per cent
wordmark, and clear tasting notes. Making
As a brand that is committed to making a
volume MAT (IRI, July 2023), Starward is
the most impact when brand blocked at eye
positive contribution, improved sustainability
looking to recruit the next generation of
level in-store, the new bottle design will be
measures were a huge consideration in the
whisky drinkers.
accompanied by impactful point of sale
development of the new bottles.
Launching a new pack design across its core range, Starward is set to disrupt
materials, which can be displayed on shelf to drive sales.
communicating that it’s bottled at 100 Proof (50 per cent ABV).
“When working on this project, we wanted to ensure any changes we made had
the whisky with greater shelf impact,
“Inspired by the wine-soaked staves, the
a positive environmental impact. That is why
supported by a national media campaign
starburst lines of our new label represent
we’ve moved our glass production onshore,
campaign rollout this month. The new
looking into the wine barrels that we use
helping to eliminate freight emissions from
design showcases vibrant labels inspired by
to mature our whisky. The label design
our supply chain,” said Sam Slaney, Starward
the brand’s DNA – maturing their whisky
communicates the unique story, and flavour,
Production Director.
in Australian red wine barrels.
of each of our whiskies,” Vitale explains.
“We’ve also reduced the glass weight in
“When I founded Starward Whisky
As well as redesigning the bottles,
our Single Malt bottles by approximately
back in 2007, my goal was to create an
Starward Whisky has renamed its single
200g per bottle, moved to approximately
outrageously delicious and distinctly
malt whisky, formerly Fortis, to 100 Proof,
50 per cent recycled glass content in every
Australian whisky, to offer to the world with
responding to research indicating that
700ml bottle, and we’ve implemented a
pride,” said David Vitale, Starward Founder.
shoppers wanted to better understand
plant-based closure.
“Taking whisky out of its comfort zone is
the whisky’s point of difference, and why
“We’re extremely proud to be making
where our team feels most comfortable. And
it carries a more premium price point.
strides towards our sustainability targets
it’s how we started out – using barrels from the
Starward saw this as an opportunity to
with our new pack, bringing our whisky to
famed Australian wine regions in our backyard
appeal to whisky enthusiasts through the
consumers with less impact on the planet,”
to craft something that is all about flavour.”
renaming, by leveraging its higher ABV and
added Slaney.
8 | National Liquor News
Independent Liquor Group
ILG CEO Paul Esposito
Jarrod White, Ian Noble, Tania Fullard and Nicole Saxby
ILG reports record growth at 2023 Family Reunion Independent Liquor Group recently celebrated strong group performance as the AGM headed to the Gold Coast. Members of the Independent Liquor Group
In his CEO Report, Esposito detailed
in Queensland and 33 per cent in Victoria.
(ILG) cooperatives came together on the Gold
an increase in sales revenue for ILG
Within the cooperative, the banner
Coast for one of the highlights of the ILG
from $414m to a record high of $497m,
groups also experienced increased sales
social calendar, the Family Reunion. Delegates
an increase of 20 per cent for FY23 and
revenue, sitting at 33 per cent for Super
celebrated a record year for ILG, taking the
82 per cent over the last three years. Over
Cellars, 23 per cent for Bottler and 19 per
opportunity to network and learn valuable
the year, members have also received a
cent for Fleet Street.
insights about the group and wider industry.
high of $17.7m combined cash and non-
ILG CEO Paul Esposito welcomed
cash benefits.
Looking at the performance of liquor categories at ILG in comparison to national
attendees with a reception at The Star’s
“This year’s performance is record
market data, ILG reported high levels
Garden Lawn, ahead of the two-day
breaking, we’re the second biggest
of revenue growth across all categories,
conference program, which reflected on
wholesaler. Our target this year was to
including 33 per cent for beer, 17 per cent
the achievements of the last year.
achieve $550m, we’re probably on track to
for spirits, 24 per cent for RTDs, 22 per cent
hit closer to $600m.
for wine, and 13 per cent for cider.
The following day was the Annual General Meeting (AGM) where Esposito highlighted
“Moving into Victoria, the level
During the AGM, members of both
the cooperative’s success across several areas
of demand and interest
has been
cooperatives voted on amendments
and later sat down with National Liquor
overwhelming. We hope to be trading in
to cooperative rules proposed by the
News to discuss the group’s performance.
Victoria by mid-November.
board, with the intention of reducing
“FY23 broke all records, highlighted by
“NSW and Queensland are still
administrative burden, future proofing the
a huge uplift in sales revenue, record return
experiencing double-digit growth, and
cooperative and ensuring good governance.
to members and record membership. These
regionally,” Esposito continued. “We’re
“Our cooperative rules are decades old, so
results have been delivered on the back of a
seeing a lot of people in regional Queensland
we needed to align them with more modern
strong strategic plan to build a stronger ILG.
and NSW coming across because they like
rules and take a national perspective,” said
“Growth must be the focus in every part
our platform, they like that they’re not told
Esposito. “The old rules would have hindered
of the business. This year, and every year
what to do or slugged with additional fees.”
us moving forward, so all we wanted to do
going forward, is going to be record breaking,
The group reported an increase of 16 per
was ensure that both cooperatives aligned,
because we’re not expecting to go backwards.”
cent in sales revenue in NSW, 21 per cent
and that the rules are updated. Right now,
10 | National Liquor News
Chris Saati, Kayla Hall and Josh Blake Ivana Zaric and Jeremy Davidson
(L-R) ILG CEO Paul Esposito with the Board of the Directors: Peter Cox, Chris Grigoriou, Damien Bottero, Tracy Hatch, Ripple Parekh, Robert McGhee and Sergio Colosimo
Thomas Mitchell, Glenn Willoughby and Timothy Broderick from Waymark Hotels
ILG CEO Paul Esposito
it’s about making transactions easier and giving
banner promotional program update, touching
directors equal responsibilities.”
on the group’s achievements and the dynamic
Finally, Esposito shared an update on the formalisation of ILG’s charity undertakings,
and flexible nature that allows ILG to support its suppliers and members.
which formed the ILG Foundation in November
Moving onto the digital marketing update,
last year. Being actively involved in fundraising
Scott Gardner, Head of Sales at Daily Press
activities since its early inception, the group
Group, shared an update on new initiatives and
has raised close to $1m in funds over the years,
shared insights into ILG’s current stance in the
and the incorporation of the ILG Foundation
digital world.
provides a platform to continue giving back to the community.
Gardener explained that Daily Press has been working with ILG for two years now, supporting
Closing the AGM, Esposito encouraged
the group with the development of its digital
members to visit suppliers in the grand ballroom
platforms and digital marketing strategy. The
for the trade expo, which provided an opportunity
strategy update covered three main products, the
for suppliers to showcase their products, raise
ILG Wallet, ILG TV and ILG Plus. To read more
brand awareness, and secure orders.
about ILG’s digital initiatives, head to page 18.
The selection of products on display ranged
Following the digital marketing update,
from in-demand RTDs such as Gravity Seltzer
Training Consultant Peter Hall gave a business
and Gee Up, beers including Balter and Coopers,
development workshop update before Keynote
to premium cocktail mixers from Mr. Consistent.
Speakers Gihan Perera and Michael Walton
On the second day of conferencing, members
concluded the conference by sharing insights
were welcomed by Keynote Speaker Steven
about the importance of being connected
Bradbury who shared his story as an Olympic
to customers.
speed skater, along with strategies to inspire success in business. Trading Manager Tony Oliverio gave a
On the final night, members came together to enjoy a gala dinner where they were celebrated for their efforts with an awards ceremony.
Mikey Sebire, Co-Founder of Mr. Consistent
ILG Award Winners ILG Bottle Shop of the Year: Moonbi Bottler, NSW and Fairways Super Cellars, QLD ILG Hotel of the Year: Churchill Sports Bar Super Cellars, NSW and Queensland Hotel Goondiwindi, QLD ILG Club of the Year: Wenty Leagues Club, NSW and Townsville RSL Club, QLD ILG Group of the Year: Don Hodge Group, NSW and Ingham Myers Group, QLD Beer Supplier: Lion RTD Supplier: Pernod Ricard Wine supplier: Moët Hennessy Spirits Supplier: Diageo Overall Supplier of the Year: Pernod Ricard
■
November 2023 | 11
Australian Liquor Marketers
Celebrating Chris Baddock’s leadership Last month, Chris Baddock made the difficult decision to retire from his role as CEO of Metcash’s Liquor pillar due to ongoing health issues. Chris and Samantha Baddock
Chris Baddock, former CEO of ALM, recently sat down with Clare
potentially the first time, they liked what they saw. People flocked to
Adamiak, ALM’s National Senior Marketing Manager to talk about
local, and they stayed.
his last four-and-a-half years with the business.
Adamiak: Chris, generally your first interaction with staff in the office is a grand sociable “Morning!”. What has normally already happened in your day before this greeting?
Adamiak: You recently shared with me the story of your fancy pen moments, and one which required eight signatures was a deal with Kollaras – why was this one so important? Baddock: Simply because it was so right for our retailers and on-
Baddock: My diary before 9am is sacred; taking time to prepare the
premise venues. Private label is in my background (Pinnacle Drinks)
mind and get into the headspace for the day is essential. I usually start
and having a strategy for it was important for independents. It is a
my day with a morning walk and breakfast while reading the paper, it
massive part of the tool kit for our retailers, and buying the Kollaras
is a rhythm of mindfulness I’ve had for a while. The routine helps me
brands gave us scale quickly. Private label brings value and quality
get rid of distractions. Post 9am, I’m sociable in the office and enjoy
to the consumer and margin to the retailer – win, win, win. Our
a chat so I take a walk around to gauge what’s on peoples’ minds.
strategy has evolved, and we are executing with more exclusives of supplier brands rather than owning the brands like others prefer.
Adamiak: Your passion for independents is second to none, but knowing you were dealing with ALM’s success, as well as the success of our retailers, must have weighed on you during Covid?
Part of the ALM strategy is being famous for our brands – this also includes our range of owned and exclusive products for our retailers. It was hugely important for me to provide end-to-end service for our retailers and venues.
Baddock: Our retailers have an up-close view of their customer and to them. However, it does require a balance as all retailers have
Adamiak: You’re a huge advocate of driving the right leadership behaviours. What does leadership mean to you?
differing experiences in their stores. The view of the total network,
Baddock: I have worked for organisations where people wore
together with the up-close view, is required every day. This balance
name badges with title and length of time in the business. Title,
can create sliding door moments.
multiplied by years served, determined an artificial hierarchy: the
an intimate relationship with them so you can never stop listening
During Covid, listening to a National Retail Board (NRB) member
longer you were in the business the more perceived authority you
talk about one of their shoppers asking for the “cheapest beer you
had. When I came to ALM there was no hierarchy at all. You felt like
have got” – this was an insight which proved that being close to the
you were on the same level, you could have the important and hard
customer through our retailers is a massive competitive advantage.
conversations, and as a leader I loved that. There is an old saying that
At the beginning of Covid we had the option to pull back trade
“the summit melts from the bottom”, therefore the person sitting at
spend and sell liquor for more, but shoppers were looking for value with
the top doesn’t know they have a problem until the water is lapping
the fear of the unknown. Off the back of the NRB recommendations
at their feet. Unless you’re in contact with where it is melting you
we made the decision keep our promotional program and our
don’t realise you have a problem and don’t do something about it
foot on the accelerator. That was a sliding door moment for us to
until it’s too late. Therefore, you must give everyone the freedom to
remain competitive. When the consumer went to their local store for
speak openly and honestly, particularly with the CEO. I have also
12 | National Liquor News
Australian Liquor Marketers
developed relationships with retailers, who I see as peers, who speak
• You work through the ‘how’ and become consciously competent.
openly about their truths and have the courage to trust me to gather
•A nd finally, when it becomes second nature, you become
this information and do the right thing by the entire business.
unconsciously competent. You have to be careful at this stage as confidence can be seen as steamrolling others. Always try to
Adamiak: You talk of decision making as 70 per cent alignment and 100 per cent commitment in a role, like a CEO, however, decision making and gaining commitment isn’t easy.
seek to understand before you seek to be understood. I found this could be applied to so many things. As you work through the framework having a team around you is critical – one that you know is on the bus. You need their support but also their
Baddock: Decision making, particularly in leadership roles can often
trust to share a differing of opinion and a reason why to work
be subconsciously made – it becomes part of your DNA so you must
through. You need followers who trust you and have confidence
avoid making a call before the debate commences. You owe it to your
in your ability to make decisions. The good followers, particularly
team to allow them to bring ideas to the debate. “The sum of the
in a role like this, if part of decision will then go and execute what
team is greater than the sum of the individuals.” It’s a well-trodden
you have collectively decided.
line but hardly ever practiced in the C-suite.
I know I have a strong value set around fairness when it comes
Adamiak: Passing the baton is never easy and certainly not easy for you with your health playing such a big (and important) role for you. What advice would you give the next CEO?
to decision making. However, this doesn’t happen overnight and
Baddock: After doctors told me that I needed long term rest to
needs to be built through experience and confidence in your own
recover from cardiomyopathy, my mother called me and said that
ability. When I started my leadership journey, I had a framework
she was worried. It was a good reminder to stop and think about my
for decisions: what is right for the customer, right for the business,
priorities – Samantha, my kids and now the grandchildren. So yes,
right for the people in the business, right for the long term, and have
making this decision was extremely hard but also the right thing for
we got the money?
me and my wonderful family. As much as it was a difficult call, which
Your beliefs and values that sit under the water line allow you to make decisions subconsciously, and you must be aware of this to allow passionate, unhindered debate.
I use a model where I try to understand my competence (and others) on the subject at hand:
took some time to make in the end, it was also a simple one to make. For the next CEO it is simple: be your own person, execute with
• When you start out you are unconsciously incompetent.
your flare and style, be the best you can be, make a difference and
• You find out how to do something and shift to consciously
have a great time doing it. Go after your own ideas and don’t live in
incompetent.
anyone’s shadow.
Nicholas, Anthony and Chris Baddock with dog Gigi and kids Harriet and Lottie
■
Chelsea (Daughter in-law), Sue (Mother in-law) and Samantha, with dog Gigi and kids Harriet and Lottie
November 2023 | 13
Retail Drinks Australia
Retail Drinks celebrates a solid year at its
2023 Summit and Awards The 2023 Retail Drinks Summit and Industry Awards were held last month at Doltone House in Sydney.
Retail Drinks Australia held its annual
Policy and advocacy achievements
Industry Awards
Industry Summit and Awards last month
Waters outlined some key wins for Retail
The Retail Drinks Industry Awards celebrates
with more than 400 members and industry
Drinks, both on federal and state levels,
the retailers and suppliers who provide
colleagues in attendance across the events.
including the development of the industry
the exemplary customer service, product
The Summit was opened by Retail Drinks
first Online Alcohol Sale and Delivery
knowledge and outstanding professionalism,
CEO Michael Waters, who alongside Kary
Code of Conduct, which was made in
that make our industry great.
Petersen, Head of Policy & Advocacy,
collaboration with industry, government,
Retail Drinks Chairman, John Carmody,
provided an overview of the current
and community, to enhance compliance
said the awards are an opportunity to
regulatory landscape impacting the retail
in the responsible online sale and delivery
“celebrate the best of our industry” as he
liquor industry.
of alcohol.
welcomed guests on the night.
“Our mission is clear, it’s to ensure a
In partnership with DrinkWise Australia,
He said: “Our industry is at its best
stronger and more unified voice for the entire
Retail Drinks has developed and launched
when we come together, shake hands, pat
retail liquor sector, and our work falls broadly
‘Choose to DrinkWise’, an initiative, which
each other on the back, clink glasses, make
across two core areas: policy and advocacy
aims to promote responsible alcohol
new friends, see old friends, share stories
and member services,” said Waters.
consumption through retail moderation
and importantly, celebrate the best of our
“From a policy and advocacy perspective,
messages. Other initiatives include ID25,
industry, and how fortunate we are to be
we engage both industry and government
the ‘Don’t Buy it For Them’ campaign,
a part of it.”
to promote compelling evidence-based
and product ranging guidelines that were
Total nominations across all categories
policies that provide our members with the
developed to help liquor retailers make
grew by eight per cent this year to more
best chance to succeed in business. From a
smarter product ranging choices.
than 440. And in the individual awards
member services perspective, we provide
Waters also highlighted another new
categories including Liquor Store Owner,
members with trusted support, resources,
initiative set to launch, ‘Safe to Serve’, which
Manager and Young Liquor Retailer of the
discounts, exclusive deals, professional
will look to tackle the increasing incidence
Year, the number of nominations grew by
development opportunities, all to improve
of retail crime that’s happening across the
more than 50 per cent. There was a total of
every aspect of their business.
country. The Safe to Serve initiative will
12 award categories on the night, with six of
“We act as a single unified forum on
include a step-by-step guide for retailers to
those being retail focused.
agreed liquor issues across Australia, and
assess their risk level along with proactive
Tess Sharp, Store Manager at Dan
we communicate the collective views of
steps, resources, and collateral to help
Murphy’s Richmond in NSW was named
our members.”
minimise this risk level.
the 2023 Young Liquor Retailer of the Year
14 | National Liquor News
Retail Drinks Australia
and will now join the Retail Drinks Board as an observer for the next 12 months. Sharp said she is humbled to have been selected by the judges from a list of more than 80 fellow nominees from across the country. “I feel so incredibly humbled and grateful for the team at Dan Murphy’s Richmond NSW. I would not be here without their support, and I owe a lot of my success to them,” she said. “I feel really lucky to be passionate about what I do and have a real sense of purpose every day I come to work.” Steven Dinnell from Porters Liquor St Ives Village in NSW was named the 2023 Store Owner of the Year. This is the second time Dinnell has taken out this award, having also won the inaugural Liquor Store Owner of the Year award in 2019. Dinnell has also been given the opportunity to join the Retail Drinks Board as an observer for the next 12 months. When it comes to running a successful liquor store, Dinnell says that the key is to never be afraid to fail and to give everything a go. He also encourages young liquor retailers to find themselves a good mentor to turn to for advice and to bounce ideas off. “Winning this award for a second time has provided me with the recognition that I am still on the right track. I have a passion for liquor retailing and it’s great for that passion to be recognised by my industry peers,” he said. First Choice Liquor Market was awarded Online Liquor Retailer of the Year award for 2023, which Steve Higginson, Coles Liquor General Manager – Operations & Supply Chain, said is a fantastic achievement for the team. “Coles Liquor is incredibly proud of all the team at First Choice Liquor Market for winning Online Liquor Retailer of the Year. This is a fantastic achievement and is a testament to the hard work and dedication our team put in every day. On top of this great win, we
2023 Retail Drinks Industry Awards Winners: Liquor Store of the Year: Old Bar Cellars, NSW Large Format Liquor Store of the Year: Dan Murphy’s Highbury, South Australia Online Liquor Retailer of the Year: First Choice Liquor Market Young Liquor Retailer of the Year: Tess Sharp, Dan Murphy’s Richmond, NSW Liquor Store Manager of the Year: William Clark, Cellarbrations at Wingham, NSW Liquor Store Owner of the Year: Steven Dinnell, Porters Liquor St Ives Village, NSW
also had a large number of our Liquorland and First Choice Liquor
Sales Representative of the Year: Glen Calvert,
Market teams from across the country named as finalists – which is a
Australian Vintage Limited
great achievement in itself.”
Beer Supplier of the Year: Carlton & United Breweries
Dan Murphy’s in Highbury, South Australia took out the award for Large Format Liquor Store of the Year, and Dan Murphy’s Managing Director Agi Pfeiffer-Smith was thrilled by the recognition. “This is well deserved recognition for team members who go above
Wine Supplier of the Year: Treasury Wine Estates Spirits Supplier of the Year: Pernod Ricard Australia Services Partner of the Year: Australian Liquor Marketers National Supplier of the Year: Pernod Ricard Australia
and beyond every day to assist our customers on their drinks discovery journey, and to help the category thrive,” said Pfeiffer-Smith. Rounding out the retail winners were Old Bar Cellars in NSW, which was named Liquor Store of the Year, and William Clark from Cellarbrations at Wingham, NSW, who was named Liquor Store Manager of the Year. Retail Drinks CEO, Michael Waters thanked all those involved in making the 2023 Awards Program a success and congratulated the night’s winners.
■
November 2023 | 15
LSA WA
LSA WA celebrates the very best in liquor retailing Around 300 guests gathered at the Hyatt Regency in Perth to celebrate the Liquor Stores Association’s 28th annual Liquor Industry Awards.
The Liquor Stores Association of
“Both Rob (my business partner) and
abuse in the Kimberley, and he urged the
Western Australia held its 28th annual
myself feel very proud to be recognised as
State Government and local stakeholders
Liquor Industry Awards last month, with
both best country and best WA independent
to adequately address the problems around
Dunsborough Cellars taking out two of the
liquor store. Our team has worked extremely
alcohol abuse in regional communities.
major retail awards.
hard to provide a quality responsible liquor
“We’re fighting every day, as a business and
service, both to our community and for the
for our community…. there’s total dysfunction
many travellers that visit our region.
of our department and unfortunately, it’s got
The South-West liquor store won both the Country Liquor Store of the Year as well as the Peter Basioli WA Liquor Store of the
“We’re committed to showcasing our local
really bad, that we’ve got to the stage where we
Year – an honour that Dunsborough Cellars
producers, to providing a route to market for
need to actually restrict our way of life because
Owner, Geoff Davies, was thrilled by.
emerging producers and to putting back into
we can’t regulate society,” he said.
These are the first awards to be won by
local community and sporting groups. Our
The awards proceedings were marked by
Davies and Dunsborough Cellars since
town is rapidly expanding and has dramatic
an emotional tribute to industry stalwart
opening the store in 2014, and it’s the first
increases in tourism at certain times of the
Brian Sheehy who sadly passed away in
time a country liquor store has won the
year, which has provided challenges, but we
November last year following more than
overall award since 2019.
are so fortunate to live and be part of one
20 years in the industry, most recently for
the most beautiful wine and tourism areas
Samuel Smith & Sons and Negotiants. The
in the world,” he said.
2023 Sales Representative of the Year – Wine
Voting for the best store is based on scores by dozens of sales representatives from wineries, beer suppliers, and distilleries
It was also a good night for Liquor
from across WA, and Davies said that the
Barons, with Liquor Barons Marmion
award was a fantastic acknowledgement
winning Metropolitan Store of the Year,
from the industry.
and Darren Spackman from Liquor Barons
Employee of the Year award
in Kununurra taking out the Anita Grace
Guy Southern from Copper & Oak Liquor
Community Service Award.
Merchants won the inaugural Employee of
Speaking to National Liquor News, Davies said that to win regional liquor store
award was renamed in his honour and won by Neil McPherson from Off the Vine.
of the year is a real achievement and very
Spackman was recognised for his strong
the Year Award, which was introduced this
humbling, but to win the overall liquor store
collaboration with WA police and the local
year to replace the Young Liquor Retailer of
on top of that is a real thrill.
council to help reduce harm around alcohol
the Year award category.
16 | National Liquor News
LSA WA Guy Southern, Copper & Oak
Southern, who was humbled just to be nominated alongside nine other worthy contenders, was delighted by the win, and said that he has subsequently been receiving some lovely feedback from the Western Australian liquor industry. National Liquor News took the time to catch up with Southern after the awards night to find out what he enjoys most about the industry. In 2015, Southern left a longstanding career in FMCG in search of something else, and without any real plan. At the time he was involved with beer writing, which developed into consulting around the WA beer industry and some beer judging. During the early Covid lockdowns in 2020, he applied to work one night shift a week at Copper & Oak Liquor Merchants, and he’s still there today. When asked what he is most passionate about in his role at Copper & Oak, he enthusiastically says that it’s all about the customer. “[I strive to create] an environment where relationships develop over time, people explore new products while still being able to enjoy favourites. Learning and sharing knowledge with the team and our community is endlessly rewarding, and fun,” he says. “Working at an independent retailer provides scope to support smaller
LSA WA 2023 Lion Liquor Industry Award winners Peter Basioli WA Liquor Store of the Year: Dunsborough Cellars Metropolitan Liquor Store of the Year: Liquor Barons Marmion
producers and offer a diverse range. We retail around 1,500 unique beers,
Country Liquor Store of the Year: Dunsborough Cellars
700 whiskies, 200 gins and a broad range of wine. This diversity allows
Anita Grace Community Service Award: Darren
for fun beyond the transactional, something our customers really enjoy.
Spackman, Liquor Barons Kununurra
“I love being the connection between producers and customers, celebrating and sharing their stories, and building knowledge. Add in the dance of creativity and commerce, and I hope that the sum of my efforts helps build culture, and our industry.” Southern, who has a love of music and collects vinyl records in his spare time, has come up with a unique initiative at Copper & Oak, and one which has been adopted in-store by other independent retailers. He has developed Copper & Oak Radio and Copper & Oak Chill Radio on Spotify to help create a good energy and in-store vibe, one which complements the products they are retailing. When it comes to offering advice to other people considering a career
Lion Liquor Industry Media Award: Sarah Crawford (The West Australian) Employee of the Year: Guy Southern – Copper and Oak Sales Representative of the Year – Beer: James Peacock – Coopers Premium Sales Representative of the Year – Wine: Neil McPherson, Off the Vine Sales Representative of the Year – Spirits/RTDs: Justyn Brady – Brown Forman Supplier of the Year – Beer: Good Drinks Australia Supplier of the Year – Wine: Off the Vine Supplier of the Year – Spirit/RTDs: Brown- Forman
in liquor retailing, Southern says to really look at it as a long-term career and to make sure to find the fun in every day.
Geoff Davies, Dunsborough Cellars
“There are so many opportunities, and while you may need to chart your own path, this is a profession that will reward for a whole career.” Peter Peck, CEO of LSA WA, said that this year’s event was the best in years. “There has been so much to celebrate and commemorate this year but at the end of the day it’s about honouring and acknowledging the demanding work put in by these small family-owned businesses. “The contribution that our members and suppliers make to the local community often goes unnoticed, so this is an event to remind everyone the important role they play. “I congratulate the award winners and thank all our partners for their ongoing support,” he added.
■
November 2023 | 17
News The latest liquor industry
For retailers around the country
ILG’s new digital initiatives At the recent ILG Family Reunion, which took place at The
While the app offers e-commerce services, the main function
Star Gold Coast, the group shared updates on the recent
is to entice customers through the doors of physical stores with
amplification of its digital platforms. ILG CEO Paul Esposito
targeted and dynamic in-store vouchers, also leading to more
explained that members will benefit from the roll out of new
effective promotion reporting for suppliers.
digital touchpoints at no cost to them. “We continue to invest in digital solutions and e-commerce platforms. To date this has delivered an additional 105,000 orders, which represents $6 million in sales. “The newly formed digital team has been working on initiatives
Having undergone in-venue testing, the app is about to be rolled out to all Fleet Street banner group venues, with phase two seeing the rollout to Super Cellars and Bottler. Moving onto ILG TV, Gardner explained that the development of ILG’s TV advertising initiative eliminates hardware while
such as digital wallets, loyalty programs and designing new banner
providing members with a digital advertising platform that is easy
apps to help boost sales. It’s about understanding where our
to control. The key feature of ILG TV is the power to promote new
members need to be when it comes to the electronic platforms.”
products or offers, in a way that is easy, modern, and personalised.
Scott Gardner, Head of Sales at Daily Press Group, shared
ILG TV, a small device which plugs into any TV or HDMI
an update on new initiatives and insights into ILG’s stance in the
socket, can be controlled from ILG HQ with group-wide
digital world.
promotions, as well as giving venues the capability to control
Having worked with ILG for two years now, Daily Press is supporting the group with the development of its digital
their own personal advertisements. Gardner explained that ILG Plus is the last step in simplifying
platforms and digital marketing strategy. The strategy update
digital marketing for both members and customers, expected to
covered three main products, the ILG Wallet, ILG TV and ILG Plus.
roll out in 2024.
“If you’re not owning the space on someone’s mobile phone,
“ILG Plus will deliver any marketing service you want in under
you’re missing out. This is the most valuable piece of real estate
four clicks,” he said. “You will have access to a lot of services,
that you can have belonging to your customers,” said Gardner
including ILG Studio, social media, messaging services, ILG TV,
when speaking about ILG Wallet, which is designed to act as an
print portals, merchandising and more, in less than four clicks.
instant reward program and provide customers with exclusive offers and marketing collateral only available through the app. 18 | National Liquor News
“When this is launched, ILG will have the best digital platform of any retail systems in Australia.”
B E PA RT OF A USTRALI A’S LARGE S T LIQU OR C O- OP E RAT I V E
Record GROWTH 4 years running Record breaking return to members & FREIGHT SUBSIDIES Reliable support provider 97% SERVICE LEVELS Integrated digital solutions FREE OF CHARGE Commercial transparency NO HIDDEN COSTS Banner membership choice and flexibility through 6 distinct brands with NO MONTHLY MEMBERSHIP FEE TRADING TERMS to suit your business OWNERSHIP of 2 distribution centres BUYING POWER from an extensive list of Suppliers who are fellow-members
Pat Kenny (NSW)
0409 308 341
www.ilg.com.au
Craig Stephenson (QLD)
0434 575 589
News
ALIA celebrates Australia’s off-premise On Wednesday 25 October, the liquor
It’s great to see independent retailers
said: “This award is recognition of
industry celebrated its night of nights, the
recognised for their continued performance
our customer focus and our ongoing
Australian Liquor Industry Awards (ALIA),
and partnership in the industry.”
determination to understand their needs
held at Sydney’s Star Event Centre. With
Camperdown Cellars on Paramatta
and deliver solutions above and beyond
more than 60 awards up for grabs and
Road in NSW won Best Liquor Store and
their expectations. Ultimately, awards like
close to 600 people in the room, the 2023
was accepted by an ecstatic Scott Corby
this can only be achieved when you have
ALIAs was another jam-packed night.
(Operations Manager) and Jesse Ball
a talented, highly collaborative team.
(Store Operations).
Cheers to everyone at Pernod Ricard
Bottlemart was named Best Retail Group for the second year running, which
Speaking to National Liquor News,
Australia – this one is thanks to you.”
came as a delight to the team at Liquor
Corby said: “I don’t have the words
Marketing Group (LMG).
to describe the feeling. We’re so
huge congratulations to all the winners,
overwhelmed. We just look after our
highly commended and all the finalists
customers the best we can.”
and a massive thank you to all the
Gavin Saunders, CEO, LMG, told National Liquor News: “To receive this
On behalf of National Liquor News, a
award for retail group of the year two years
The final retail award for Best Off-
sponsors and attendees for helping to
running is a fantastic acknowledgement of
Premise Supplier was won by Pernod
make another awesome ALIA night. Full
our incredible retailers, the LMG team and
Ricard, and Glen Scarlett, Managing
coverage of the event will be published in
the partnership we have with our suppliers.
Director for Pernod Ricard Australia,
the December issue.
Big changes at Coles Liquor Coles Liquor has announced changes to its store structure and leadership team, as well as the introduction of a Buy by Category, Sell by Banner strategy. “The changes create greater simplicity in how we buy and differentiation in how we sell across Liquorland, First Choice Liquor Market and Vintage Cellars. They are designed to build on the category model that has served us well with our suppliers and customers to ensure that our growth continues into the future,” a Coles Liquor spokesperson explained. This new strategy comes with a number of changes on the executive level, with Michael Bornholdt entering the role of Head of First Choice Liquor Market and Carmen Fellows becoming Head of Vintage Cellars. The new Head of Liquorland is yet to be announced. In addition, Ed Scully will step down from his current role of BCM of Vintage Cellars. Scully will assist in the transition period in the role of Acting Head of Commercial Growth Strategy and Enablement. These executive changes will support the creation of individual teams for each banner, which will in turn drive distinction between each of the three banners.
20 | National Liquor News
News
Liquor Barons launches new ‘Legit Value’ brand campaign Liquor Barons has launched a new marketing campaign, ‘Legit Value’, which highlights the group’s community support, local knowledge, personal service, and product range. The new campaign is a continuation of the successful Legit Locals campaign from previous years. Liquor Barons Marketing Manager Lisa Hegarty said that the campaign will emphasise that Liquor Barons is about more than just low prices. “Liquor retailing is a competitive game, with the major chains battling it out on price. As a 100 per cent WA owned and operated co-op, Liquor Barons offers our customers so much more than that. We pride ourselves on providing them with real
“The Liquor Barons unique selling proposition has always
value, personal service, in-depth knowledge, a tailored range,
focused on being WA’s only liquor co-op and the brand
convenience, and support for the local communities that we
campaign ‘Legit Locals’ succeeded in delivering that message.
as Legit Locals are part of, which is how Legit Value was born,”
This new Legit Value brand campaign takes Legit Locals one step
Hegarty said.
further, by showcasing the value that our Legit Local credentials
Mimicking the bold headlines of stereotypical retail
can offer to our customers,” Hegarty continued.
campaigns and with a playful 50s design, the campaign
The campaign features 13 different executions, beginning
highlights the group’s community support, local knowledge,
on large format billboards and subsequently rolling out across
personal service, and product range.
digital, social, print and POS over the summer.
Independent retailers see success in wine e-commerce A recent Euromonitor report revealed that wine accounts for 37 per cent of online alcohol sales, compared to 23 per cent of in-store sales. For Paul Heilman, owner of Top Cellars, wine plays an even larger role in both brick and mortar and online sales than indicated in the Euromonitor report. “In fact, we do more wine sales online than the report’s percentage suggests, and our in-store wine sales are also strong,” he said. The Euromonitor report indicated that small and independent retailers are particularly successful in wine e-commerce. This success can be attributed to unique and region-specific wine ranges, and instore experience building loyalty in the e-commerce sphere. Euromonitor suggested that the prevalence of wine e-commerce indicates that wine is less likely to be an impulse purchase, but retailers that spoke to National Liquor News had differing opinions. Some found that wine was highly planned due to factors such as meal parings and special occasions, while others found that wine plays a prominent role in impulse-driven quick-commerce. Over the coming years, the e-commerce space will continue to grow as more stores introduce e-commerce sites and existing sites become more sophisticated and integrated. November 2023 | 21
News
Post-pandemic behaviours and the shift to home consumption Despite the easing of pandemic restrictions in recent years, research by the IWSR indicates that alcohol consumers are still showing a preference for home consumption versus on-premise. While bars and restaurants have bounced back since 2020, most markets are yet to see their on-premise share of overall alcohol consumption reach pre-pandemic levels. Behaviours are driven by a number of factors, such as convenience and the increased cost of living. While premiumisation persists, economic pressures have prompted many drinkers to continue their consumption of premium brands at home as a cost-effective alternative to the on-premise. As well as a shift from consumers visiting the on-premise to recreating experiences at home, bricks and mortar retail has also felt the impact of consumers opting for convenience, as CEO of Retail Drinks Australia Michael Waters explains. “According to our Online Alcohol Sale and Delivery Research Report [published in July this year], revenue from online alcohol sales increased at an average of 18 per cent per annum over the 2016 to 2021 period, reaching $1.9 billion in FY21 and $2.1 billion in FY22. “There is still strong projected growth in home delivery of alcohol over the coming years with predicted revenue growth of 25 per cent from FY22 to FY28.”
Chris Baddock, former CEO, ALM
Chris Baddock steps down as Metcash’s CEO of Liquor Chris Baddock has made the difficult decision to retire from his role as CEO of Metcash’s Liquor pillar due to ongoing health issues. Baddock will take a four month break to focus on his health and will then commence a part-time advisory role with Metcash to assist with the ongoing growth and success of the Liquor pillar, which includes Australian Liquor Marketers (ALM) and Independent Brands Australia (IBA). Since joining Metcash in 2019, Baddock has overseen sales growth of almost 40 per cent across all key areas of Metcash’s Liquor pillar. This includes sales to retail and onpremise customers, and in owned and exclusive brands. He leaves the liquor team in a strong position to continue with its successful growth strategy. John Barakat, the liquor pillar’s General Manager of Merchandise and Operations, will lead the liquor team while Metcash undertakes an extensive search for a successor, including both internal and external candidates. The team at National Liquor News would like to wish Chris Baddock all the best for a full and speedy recovery.
22 | National Liquor News
News
Government safeguards Australian Prosecco production The Australian Government has walked away from a freetrade deal that would prevent Australian winemakers from labelling their wine as Prosecco. The Minister for Trade, Senator the Hon Don Farrell, has been in trade talks with the European Union during the G7 Trade Ministers’ meeting in Osaka, but has turned down the trade deal that many Australian winemakers deemed unfavourable. Australian Grape & Wine CEO Lee McLean congratulated Senator Farrell on making what he believes is the right choice for
accept a deal that is not in the interest of Australian prosecco
the Australian market.
producers or the broader agricultural sector.
“As the industry continues to suffer from crippling trade
“Any outcome that sought to reduce our existing market
disruptions, the global pandemic and various weather events in
access would be detrimental to our burgeoning prosecco
recent years, the growth of the prosecco has been a shining light
industry and contrary to the intent of a free trade agreement
and lifeline for so many Australian producers,” said McClean.
which seeks to increase market access and remove trade
“We commend the resolve of Trade Minister Don Farrell in
barriers. Australian prosecco producers just want to retain the
walking away from a free trade deal that was not in the best
right to use “prosecco” as a grape variety in both our domestic
interests of Australian prosecco producers. The Government has
and international markets,” McClean commented.
made the right decision.
“We encourage their continued dialogue with the EU to seek
“We are fully supportive of the Australian Government’s decision to step away from ongoing negotiations rather than
a mutually beneficial solution that will enhance opportunities for both European and Australian markets,” he concluded.
The Dan Murphy’s Cellar in Martin Place
Retail and hotel sales growth continues for Endeavour Endeavour Group has reported its results for the first quarter of the 2024 financial year with retail sales through BWS and Dan Murphy’s up 2.6 per cent on the same period last year. Speaking about the result, Endeavour Group Managing Director and CEO Steve Donohue, said: “The Group has continued to demonstrate solid trading across the quarter, with our brands and offers resonating strongly with customers. “Retail sales through BWS and Dan Murphy’s grew 2.6 per cent compared to the prior period while our total retail business, which includes specialty businesses, delivered headline growth of 1.9 per cent and 1.2 per cent on a comparable basis. “In retail, customers are searching for value and discovery, which is reflected in shifting category trends, including higher demand for mainstream beer, rosé and pre-mixed drinks. New products remain a key driver of customer engagement and growth. In the Pinnacle Drinks (owned and exclusive) brand portfolio we continue to innovate to meet this demand, with products such as the carbon neutral ‘Largo’ beer range, launched in partnership with Australian music act Lime Cordiale, and ‘Ovata by Oakridge’, a premium Yarra Valley sparkling wine crafted from select parcels of Chardonnay and Pinot Noir, launched in time for Spring Racing and the festive season.” Donohue is optimistic about Endeavour’s performance during Q2, with key events such as Black Friday and Cyber Monday and peak periods such as Christmas fast approaching. November 2023 | 23
Marketplace Brand news and promotions
Mount Riley Wines demonstrate quality and value Mount Riley Wines from Marlborough, New Zealand, have become one of the mainstays of the Australian liquor scene since first being imported by Vintage House Wine and Spirits in 1996, with 2023 marking 27 years of this solid relationship built on shared values of trust, honesty and respect, and a love of fine, fresh wines. The Buchanan Family, founders and owners of Mount Riley, have been in the Marlborough wine region for six generations, establishing Mount Riley Wines in 1992. Being family-owned and estate grown allows Mount Riley to control all aspects of production from the vineyard through to the finished product. The cool climate region of Marlborough enjoys a long growing season with mild to warm days and cool nights ensuring fruit retains freshness and varietal character. Well known for its Sauvignon Blanc, the Mount Riley range reflects the diversity of quality vineyard sites. The Marlborough region has great potential for other aromatic white varietals such as Pinot Gris as well as the delicate Pinot Noir grape and Mount Riley carefully evaluates each
1800 Tequila extends premium range with new 1800 Cristalino 1800 Tequila has extended its premium tequila range in Australia with the introduction of 1800 Cristalino, a crystal clear Añejo Tequila presented in a crystalline bottle. Crafted using 1800’s 220-year-old Añejo recipe, which is barrel aged and further finished in port wine casks to create a unique finish, the liquid is then filtered to create a clear and smooth Añejo-style tequila that magnifies the flavour and aromas offered from the barrels, while maintaining the herbal and sweet notes from the agave. 1800 Cristalino is a smooth tasting sipping tequila crafted for premium spirit lovers, offering the complexity of an Añejo tequila and the smoothness of a Blanco. “As our new ultra-premium offering, we’re thrilled to launch 1800 Cristalino to our 1800 Tequila range in Australia,” said Stelios Papadopoulos, 1800’s Global Tequila Specialist. “Beautifully layered from bottle to serve, 1800 Cristalino offers a truly spectacular sipping experience. “Cristalino-style tequilas are now the highest selling ultra-premium tequilas in Mexico, and we have seen volume sales of this new style double in the US since 2020. Its success is really being driven by its appeal to both light and dark spirits drinkers – it’s smooth, it’s flavoursome and it’s versatile.”
24 | National Liquor News
wine to reflect the distinct terroir of the region. Mount Riley’s Estate Range is great quality and value. Each wine in this range is fresh with pure, vibrant fruit flavours and aromas. The range imported includes a fresh and lively Sauvignon Blanc, fruit filled Pinot Gris and a silky, highly approachable Pinot Noir. By keeping the range imported into Australia allows the Vintage House team to focus on delivering great tasting wines, at a great price point backed up by exceptional service.
Marketplace
Squealing Pig releases NOLO range New Zealand winemaker Squealing Pig has announced a new range of wine alternatives, with its new no- and low-alcohol (NOLO) wine hitting Australian shelves last month. As consumers look to moderate their alcohol intake and lean into the better-for-you trend, Squealing Pig has responded to market demand for a full flavour wine with a lower ABV. Joining the portfolio of full-strength wines are six new varieties in the zero and lower alcohol range. The range includes Zero Sauvignon Blanc, Zero Rosé, Mid Pig Sauvignon Blanc, Mid Pig Prosecco, and Mid Pig Pinot Noir. Coming in both 750ml and 375ml bottles. This new range of NOLO wines has been designed to cater to a wide variety of palettes and preferences, ensuring that there is a full flavour alternative for consumers who are looking to moderate or remove their alcohol intake altogether. With the Zero and Mid Pig ranges, Squealing Pig is committed to its usual quality and taste, while offering an alternative option that does not exclude from social situations.
Four Roses lands in Australia Four Roses has finally arrived on Australian soil, and it’s here to stay thanks to Vanguard Luxury Brands. Established in 1888 in Lawrenceburg, Kentucky by Paul Jones, Jr. (known as ‘The Romantic Founder’ for naming the brand after his favourite flowers), Four Roses is one of the US’s most beloved whiskeys and a cult favourite in the industry for its smooth consistency and value. A true American legend, Four Roses survived prohibition and two world wars. In fact, Four Roses was one of just six distilleries in the USA that was allowed to keep operating through prohibition for ‘medicinal’ purposes. If you were in luck, your doctor or pharmacist could prescribe you a bottle of Bourbon. Today, Master Distiller Brent Elliot is at the helm at Four Roses Distillery in Lawrenceburg, showcasing his passion and experience in formulating Four Roses’ 10 distinct Bourbon recipes and handselecting barrels for the award-winning
Brown Brothers continues to disrupt sweet wine category
bottlings the brand is known for. Four Roses Bourbon will be available first, with plans to launch other
Australia’s leading Moscato producer Brown Brothers continues to reignite the fruity
expressions and new innovations in the
wine category with the relaunch of its popular Moscato Strawberries & Cream
coming years here in Australia. A mellow
alongside delightful newcomers Moscato White Chocolate & Raspberry Ripple and
Kentucky Straight Bourbon Whiskey,
Cienna Salted Caramel.
the signature Four Roses Bourbon is a
This exciting trio of wines is set to further reinvigorate the category and recruit a
versatile liquid for crafting cocktails and
younger generation into the world of wine, reinforcing Brown Brothers’ reputation for
has received countless awards including
pushing the boundaries of flavour innovation in the wine industry.
Gold at the Whiskies of the World
The return of Moscato Strawberries & Cream comes on the heels of its extraordinary success during its initial launch. An impressive 89 per cent of shoppers
Competition 2022. Four Roses will be available exclusively
purchasing Moscato Strawberries & Cream were first-time Moscato buyers,
via Vanguard Luxury Brands from 15
showcasing the wine’s broad appeal and ability to drive recruitment. The wine
November. Contact Chris Lawler for
ranked as the number three highest sales contributor to the white wine category and
more information on christopher.lawler@
delivered an outstanding 5.6 per cent growth to the Moscato white category.
vanguardluxurybrands.com.
November 2023 | 25
Marketplace
Gravity launches fresh new flavour Gravity Seltzer, Australia’s fastest-growing seltzer brand, has recently released a new Watermelon & Salty Lemon Seltzer and it is already proving to be a winner with their fans. Its unique flavours and brew process are what has been fast attracting fans since Gravity launched in the summer of 2022. Gluten-free, low in calories and naturally Australian, the team brew their products, using industry-leading formulations and processes, as well as natural ingredients sourced from local producers in Australia. So, imagine a drink that is brewed like beer, but is lighter, bouncier, with less sugar and much more refreshing. That’s Gravity Seltzer. At only one standard drink per can this is the perfect beverage for
Villa Maria’s Private Bin range is perfect for summer Iconic New Zealand wine brand Villa Maria is inviting
summer consumption. And don’t forget, every sip of Seltzer this summer
consumers to relax and enjoy rewarding moments
plants trees.
this summer with its bold, expressive, and exceptional Private Bin range of wines. Villa Maria’s extensive portfolio is one the most diverse and highly awarded range of premium wines by any New Zealand producer, fuelling success across the globe. Grown in stunning landscapes between wild oceans, ancient river valleys and towering mountains, Villa Maria’s aromatic and refreshing Sauvignon Blanc, Pinot Pris, Chardonnay and Rosé wines are the perfect pairing for summer. A blend of both Marlborough’s Wairau and Awatere Valleys, Private Bin Sauvignon Blanc showcases exceptional balance and consistency in every vintage. The room-filling aromatics and
Never Never’s new drinking tradition Never Never Distilling Co has announced this summer as the season of “the Shelly”. Giving Australia’s cult drinking tradition “the shoey” a makeover, the distillery is encouraging gin drinkers to try “the Shelly” by pouring ice cold Oyster Shell Gin into a shucked oyster shell and finishing it in one. Pacific oysters sourced locally from Kangaroo Island were used in the production of this summer’s Oyster Shell Gin, requiring just a few dozen shells to convey the subtle flavour. As an ingredient, oyster shell delivers minerality and a subtle sea spray character to the gin. Oyster Shell Gin uses Kangaroo Island oyster shell, waxflower, Tasmania wakame, coastal daisy bush, saltbush, and round mint to create an expression that pairs well with contemporary seafood. Oyster Shell Gin is available now for RRP $79 at BoozeBud, First Choice Liquor, and independent bottle shops around the country.
26 | National Liquor News
strikingly crisp character of the wine is why it’s such a popular and memorable experience. The 2023 vintage is recently bottled and already winning accolades, including 90 Points from James Suckling. Private Bin East Coast Pinot Gris offers a delicious off-dry finish, a classic with its aromas of pear, red apple, and honeysuckle. Private Bin East Coast Chardonnay, from Gisborne and Hawkes Bay where the maritime climate is perfect for slow-ripening Chardonnay, is medium bodied with a refreshing acidity. Kissed pink by the New Zealand summer, Private Bin East Coast Rosé has delicate juicy fruit flavours and a refreshingly dry finish. Enjoyed chilled out of the fridge, Villa Maria Private Bin wines are impressive whatever the occasion.
Marketplace
These award-winning spirit brands from the US are looking for Aussie homes in 2024
The Baltimore Spirits Co
The Cheers! Spirits from the USA campaign – sponsored by
craftsmanship to create expressive
the Distilled Spirits Council of the United States – is pleased
spirits that can only come from bold,
to announce a few of their member brands are looking to
forward-thinking experimentation. Their
expand into Australia.
portfolio includes Shot Tower Gin (Gold
The Baltimore Spirits Co distils premium, award-winning spirits that express the culture, chorus, and meaning of Baltimore, restoring an industry of rye whiskey and spirits manufacturing to Maryland. They combine modern distillation techniques with Old World
The brands are all looking to connect with venues,
Winner at New York International Spirits
retailers, and distributors so if you’re looking to add n
Competition and San Francisco World
ew brands and would like to sample these or other
Spirits Competition) and Epoch Straight
American brands looking for presence locally
(Double Gold at the San Francisco World
contact Nicole@agent99pr.com.
Spirits Competition).
Arizona Distilling Co Arizona Distilling Co. prides itself on being the drink of outlaws, unforgettable, handcrafted, and unable to be denied. With six incredible, Arizona-inspired spirits, you’re sure to find one that meets your needs and fits your taste. Copper City Bourbon, Desert Durum Wheat Whiskey, Commerce Gin, Humphrey’s Arizona Malt Whiskey, Park Rye Whiskey, and Mission Vodka are all award-winning.
Rye
Resurgent Whiskey Resurgent Whiskeys are a departure from what you’re used to, a new era in America’s proud, rich history of dark (brown) spirits. Made from a thoughtfully crafted mash bill and aged for several years in custom-charred, virgin American White Oak casks, the Resurgent Whiskeys, Bourbons, and Rye possess a character that invokes America’s rebellious beginnings as well as their love for pushing the envelope. The brand has leveraged the experience and expertise that resulted in being named Best Craft Gin Distillery by USA Today (2020, 2021, 2022) toward delivering a flavour profile, unlike anything you have ever experienced.
John Emerald Distilling Co John Emerald Distilling Co is Alabama’s largest craft distillery and produces Vodka, Gin, three types of Rum (Barrel Aged, Spiced and Silver). Their flagship spirit: John’s Alabama Single Malt Whiskey was the first legal whiskey distilled in Alabama since Prohibition.
November 2023 | 27
Marketplace
Hot Torque hits Australian shelves As the agave spirits category continues to evolve, a new tequila, Hot Torque, is hitting the shelves in Australia. Introduced by former WA chef and Perth Local Laszlo Till, who has partnered with a
Kentucky Owl Confiscated pays tribute to a storied legacy of whiskey craftmanship
Mexican producer to import the tequila, Hot
Last month, American distillery Kentucky Owl introduced Kentucky Owl
starting to roll out to other states.
Torque is readily available on- and off-premise in Western Australia and Melbourne and
Confiscated to the Australian market. Kentucky Owl Confiscated pays homage
“I was committed to bringing a tequila
to the barrels that were unjustly seized by the Government before the dawning
to the market that everyone could enjoy,
of the Prohibition and lost forever, resulting in a whiskey that stands as a
reflecting the refined palate I had honed as
testament to the art of Bourbon craftmanship.
an award-winning chef,” says Till.
Behind the taste profile stands the renowned Hall of Fame Master Blender John Rhea, who has received countless accolades in his 40-year career. “Kentucky Owl Confiscated stands as a testament to the dedication and artistry that goes into every drop of Bourbon, crafted from four different
“I was determined to change the perception of Tequila from mere shots to a beverage that could be savoured during a meal, as is customary in Mexico.
distillates, aged 12, 10, nine and five years, this full-flavoured and fuller-bodied
“Our goal is to provide consumers with a
Bourbon promises an exceptional experience for whiskey enthusiasts seeking
unique and enjoyable tequila experience, the
the finest,” says Rhea.
result of years of hard work and inherent risks.
The Bourbon is described as having notes of oak, caramel, mesquite banana
This journey has been a mix of nuts and bolts
bread and dark chocolate on the nose, with the taste of soft oak, caramel, and
and plenty of scraped knuckles along the way.
vanilla wafer in banana pudding with spicy citrus zest on the finish.
“I’m no celebrity, just an Aussie who wants to share with you how Tequila should be.”
Tanica harnesses momentum of wellness trend Tanica is a modern Australian aperitif that brings a depth of flavour that one might expect from a craft spirit, at a lower alcohol strength. Made with natural ingredients such as desert lime puree, strawberry gum leaf extract and yuzu juice, Tanica’s blends are designed to be savoured with ease. Both refreshing flavour profiles, Salted Plum & Ginger and Desert Lime & Thyme, are onequarter the alcohol strength of traditional spirits and perfect for a daytime spritz with soda water and fresh garnishes over ice. This distinction positions Tanica as an ideal choice for those looking to embrace moderation without sacrificing taste or the overall drinking experience. Each 700ml bottle of Tanica is 10 per cent ABV and contain around 11 serves, with an RRP of $52.
28 | National Liquor News
The Hot Torque range features an Añejo, reposado and blanco tequila.
Gallivanter Gin celebrates the flavours of Western Victoria Gallivanter Gin, distilled by Itinerant Spirits Ballarat, delivers rich flavours of juniper, citrus and spice. Notes of creamy lemon drop, and grapefruit, gently warmed with roasted wattle seed, green Szechuan pepper and nutmeg banda contribute to the complexity of the palate. What distinguishes Gallivanter Gin is its connection to the landscapes of Western Victoria, with hand-foraged botanicals sourced directly from the region’s rich and diverse grounds that become an integral part of the gin’s character giving a well-rounded mouthfeel and smooth aftertaste. Notes of native Lemon Drop Waxflower, lovingly plucked from the Grampians region, elevate the citrus profile, infusing a unique local charm and a hint of earthy authenticity. Itinerant Spirits are available to be stocked by independent retailers by contacting shop@itinerantspirits.com.
PROVIDING INNOVATIVE SOLUTIONS FOR THE FOOD AND BEVERAGE INDUSTRY Zymus are product formulators providing innovative solutions for the food and beverage industry. We supply an extensive range of Natural and Synthetic Flavours, Extracts, Colours, Enzymes, key food ingredients and processing aids for all your beverage and brewing needs. Our customers range from start-ups to global leaders in the food and beverage industry. We work with you from concept to formulation, formulating everything from alcoholic, non-alcoholic, health and wellness finished product concepts. How can Zymus assist your business? Call us or, even better, come and visit us in Sydney or Auckland and see for yourself exactly what benefits we could offer you.
Zymus Australia 1 Smidmore Street, Marrickville 2204 NSW 1800 009 627 Zymus International Ltd 626 Rosebank Road, Avondale, Auckland 1026 +64 9 820 0075 info@zymus.net www.zymus.net
Marketplace
Son of a Nun launches ‘better for you’ beers Australian Beer Company (ABCo) has released Son of a Nun in response to the rising demand for ‘better for you’ drinks. The new range consists of two contemporary beers crafted for lager lovers, a zero-alcohol beer and an ultra-low-carb beer. The launch of the new range of beers is the first step into the non-alcoholic space for ABCo, part of Casella Family Brands. ABCo’s brewer, Greg Short, hopes that the new range will provide options for a wide range of drinkers. “We know that consumers are more conscious of what they drink, and we believe that our new range of beers will provide them with a refreshing and contemporary option that they can feel good about enjoying,” Short said. Son of a Nun is available at selected independent retailers nationally. The Low Carb six-pack retails for $22, and Zero Alcohol four-pack for $11.
Vok releases three new Cocktails by Vok RTDs With demand for convenient RTD serves on the rise, Vok Liquers has released three new Cocktails by Vok RTD flavours inspired by classic cocktails. The range focuses on summer-ready flavours, with Pina Colada, Sex on the Beach, and Raspberry Ripple. “With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” said Michael Newbold, Vok Senior Brand Manager. The 250ml cans are slim for easy portability and are available in a four pack or a 24-can carton. At only four per cent ABV, the Cocktails by Vok range is approachable while still delivering on flavour. “At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price, making them perfect for enjoying everywhere from backyard barbies, beer gardens, picnics and house parties with mates,” Newbold concluded.
A vodka crafted for those who tread the roads less travelled Vansetter Vodka, distilled by Itinerant Spirits Ballarat, is a harmonious blend of malted wheat, barley, and rye, grown locally in the Mallee and Wimmer regions of Western Victoria. It is malted in Ballarat by Joe White Maltings, proofed and finished with locally sourced Volcanic Spring Water from Black Mount at Millbrook. Vansetter Vodka’s secret lies in its ability to delicately balance bright candied hints with the undeniable decadence of the grains. Itinerant Spirits are available to be stocked by independent retailers by contacting shop@itinerantspirits.com.
30 | National Liquor News
Marketplace
Mr. Consistent launches Lychee Martini mixer Responding to consumer demand for a lychee-based cocktail, Mr. Consistent has released the latest addition to its premium cocktail mixer range. “You’ve been asking for a Lychee Martini in every survey we have done – and we’ve finally nailed the recipe to perfection,” says Jeremy Davidson, Co-Founder of Mr. Consistent. “Tastes like summer, feels like a day surrounded by all your besties, and looks boujie AF in that glass.” The Lychee Martini showcases the tropical sweetness of the lychee with a floral character that draws flavour comparisons with ripe pears. Light and fresh, the mixer is balanced with the subtle tartness of green apple and the tang of lemon. Sweet and juicy with a natural acidity by the nature of the fruit, the cocktail is balanced to be enjoyed by a broad range of palates. Mr. Consistent recommends shaking with vodka for the classic Lychee Martini, or with gin as a twist. Mr. Consistent Lychee Martini is available now online and through independent bottle shops.
this little pig went summer wee wee wee all long
s to here’ ummer the s ve of lo
Retail Drinks
Retail Drinks…
being a member has its benefits! Retail Drinks helps liquor retailers to operate successfully, says CEO Michael Waters.
While Retail Drinks’ primary role is to advocate for
Service’, developed in partnership with Payments
the rights of the entire Australian retail liquor sector
Consulting Network has helped identify average
with all levels of government, this is complemented
annual fee savings of 36 per cent or $3,507.
by a comprehensive range of services and benefits
Another key service that is highly valued,
designed to help our members do business better
particularly among our independent liquor store
across all aspects of retailing.
members is our in-house HR Advisor – a completely
Put simply, we enhance our members’ freedom
free service for members, providing bespoke advice
to retail responsibly, and we help them to run their
on all staff and HR-related matters, including wage
businesses more efficiently and effectively. This is
rate information and interpretation, recruitment,
particularly important in the current economic
employment contracts, staff entitlements, managing
climate, with cost-of-living pressures significantly
performance and WHS matters.
affecting consumers and businesses alike.
But wait, there are many more services available
When it comes to delivering significant cost
to members, including but not limited to regular
savings to members, three key services are standouts.
e-updates, our Liquor Retailer Handbook, Data &
Firstly, our long-established Business Insurance
Insights, Leasing & Tenancy, Store Security & Safety,
Program is going from strength to strength. Under
Mental Health & Wellbeing, Industry Responsibility
newly appointed brokers and partners Kalin Insurance
initiatives like our Online Code, and Events &
Services, our program is not only delivering tailored
Programs like our Industry Summit & Awards.
and enhanced levels of coverage, but premium reductions of around 20 per cent or $1,200.
We’re also about to launch a new service, the Safe to Serve Toolkit, providing practical steps, checklists, and
With electricity prices soaring, our Energy Health
guidance material to help members better protect their
Check, ran in partnership with Choice Energy is
business and assets, as well as their staff and customers.
also delivering excellent results. Since launching
And if that’s not enough, about a year ago we
this service in 2020 more than $500,000 in savings
commenced the development of nine bespoke ‘on the
have been identified, and members who have used
business’ online learning modules, specifically tailored
this service have saved an average of $3,648 on their
for liquor store owners, managers, and staff. Our new
energy bills.
Industry Training site will be launched soon, with all
Lastly, with cashless payments becoming second
modules freely available to members.
nature for consumers, retailers have seen significant
The bottom line is that being a member has its
increases in merchant service fees. Our unique and
benefits. If you’re not yet a member, what are you
bespoke Merchant Services ‘Pricing Comparison
waiting for?
32 | National Liquor News
■
“Put simply, we enhance our members’ freedom to retail responsibly, and we help them to run their businesses more efficiently and effectively.” Michael Waters CEO Retail Drinks Australia
These award-winning
spirit brands from the US are looking for Aussie homes in 2024 The Cheers! Spirits from the USA campaign – sponsored by the Distilled Spirits Council of the
United States – is pleased to announce a few of their member brands are looking to expand into Australia.
The brands are all looking to connect with venues, retailers, and distributors so if you’re looking to add new brands and would like to sample these or other American brands looking for presence locally contact Nicole@agent99pr.com
Strikeforce
It is the season Stephen Wilson, Category & Insights Manager, Strikeforce, looks at how retailers can tap into Christmas spending.
“The lead-up to the Festive Season is more than just a time for joy and celebration, it’s a goldmine of opportunities for businesses to boost their sales and profitability.” Stephen Wilson Category & Insights Manager Strikeforce
The chill of winter is a distant memory, temperatures
additional discounts or benefits if customers spend
are on the rise and the events season is underway.
above a certain threshold.
The various football codes are reaching the pinnacle
Rewarding loyal customers with exclusive perks
of their season, Spring Racing Carnival has begun,
and discounts is a great way to encourage additional
the cricket season is not too far away, and the smell
purchases. During the festive season, you can offer
of barbeques are in the air.
a temporary boost to your loyalty program. For
Despite a challenging year from an economic
instance, provide double points for purchases made
perspective, people are keen to celebrate the arrival
in December or early access to special promotions for
of spring and relax and unwind. This provides the
VIP members. This can motivate customers to spend
perfect opportunity to unlock incremental sales and
more to reach these benefits.
boost takings. The lead-up to the Festive Season is more than
recommendations to customers based on their past
just a time for joy and celebration, it’s a goldmine of
purchases and browsing behaviour. If a customer is
opportunities for businesses to boost their sales and
looking at a specific product, suggest complementary
profitability. One of the most effective strategies for
items that go well with it. By tailoring suggestions to
increasing revenue during this time is through upselling.
their tastes, you’re more likely to make a successful upsell.
Here’s some suggestions about how off-premise
When customers are considering a purchase,
liquor stores can make the most of this festive season.
provide them with upgrade options for gifting,
Creating festive bundles is a fantastic way to
particularly as we get closer to Christmas. Be sure
entice customers to spend more. By grouping related
to highlight the benefits of these upgrades. Many
products together and offering them at a slightly
customers are willing to spend a bit more for higher
discounted price, you can encourage customers to
quality, especially during the festive season when they
buy more than they originally planned. This not only
may be buying gifts for loved ones.
increases the average transaction value but also makes customers feel like they’re getting a good deal.
34 | National Liquor News
Leveraging data can offer personalised product
In conclusion, the festive season presents a prime opportunity for businesses to execute upselling
The urgency of limited time offers can be a powerful
strategies and increase their revenue. Off-premise
motivator for customers. During the festive season,
liquor stores can effectively tap into the holiday spirit
consider daily deals, or weekend specials. Highlight
and drive higher sales. The key is to focus on providing
the time-sensitive nature of these offers to create a
value and making the customer’s shopping experience
sense of urgency, driving customers to make quicker
enjoyable, which will lead to more significant upsell
purchase decisions. You can also upsell by offering
success and happy, satisfied customers.
■
DrinkWise
Responsible consumption CEO Simon Strahan, CEO, outlines some of DrinkWise’s upcoming campaigns. Australia’s culture revolves around big sporting and cultural moments. The shared collective spirit of Australians coming together to cheer on their side is a common ritual. And having a few drinks while at these events is also a ritual many take part in. To help remind sports fans, music lovers and festival goers who choose to drink at events to do so responsibly and ensure they don’t miss the most memorable moments of an event, DrinkWise continues to run the ‘You won’t miss a moment if you DrinkWise’ initiative. This integrated campaign involves partnerships with industry, event sponsors,
moderation and provides tangible actions they can take
media, sporting codes including racing carnivals, AFL
to making responsible decisions if consuming alcohol.
Football, NRL Rugby, NBL Basketball, Australian Open
The Schoolies Survival Tips campaign will be
Tennis, Surfing Australia, Bowls Australia and World
featured in more than 600 licensed retail venues with
Cup Cricket events. It also includes music festivals such
support from Coles Liquor, Endeavour Group, IGA
as Splendour in the Grass, Festival X and Falls Festivals,
Liquor and Retail Drinks Australia member venues.
and many other events around the country. You won’t
Fridge decals with Schoolies Survival Tips will be
miss a moment if you DrinkWise venue signage, social
placed in high-traffic areas to remind Schoolies at the
media posts, wristbands, menu boards, bar staff t-shirts,
point of purchase about the benefits of moderation.
stadium screen signage, tickets and in-app notifications,
Snapchat digital animated ads and geo-targeted social
television, big screen, and radio messaging is seen and
media will also help to make sure that all Schoolies
heard at these events as a consistent reminder for sports
receive the message through multiple channels.
This year, DrinkWise commissioned tracking
change substantially, with moderate consumption
research to understand consumer attitudes towards
becoming the norm for those who choose to consume
drinking alcohol while watching or attending events.
alcohol. While the majority of Australians that drink
Keep an eye out during the Spring Racing Carnival
are doing so within the recommended government
for the You won’t miss a moment if you DrinkWise
guidelines, there are still some who are drinking at
and special racing themed moderation messages to
risky levels or engaging in anti-social behaviour,
“Over the past 15 years we have seen drinking habits change substantially, with moderate consumption becoming the norm for those who choose to consume alcohol.”
encourage punters to ‘rein it in and walk out a winner’.
which is why ongoing education such as the You
In November and December each year, DrinkWise
won’t miss a moment if you DrinkWise and Schoolies
Simon Strahan
and music fans to drink in moderation.
also works to remind Schoolies about the importance of
Over the past 15 years we have seen drinking habits
campaigns continue to be so important.
■
CEO DrinkWise
November 2023 | 35
Wine Australia
Lessons from the on-premise Sandy Hathaway
Sandy Hathaway, Senior Analyst Wine Australia, explores lessons we can learn about drink preferences from the on-premise.
Senior Analyst Wine Australia
Australian consumers like going out to bars and restaurants.
selection in the on-premise, with 73 per cent of cocktail drinkers
According to the latest March 2023 survey data from CGA, 83 per
being female, while 71 per cent of beer drinkers are male.
cent of Australian consumers typically visit the on-premise1 in a
Apart from beer, females represent the largest share of
three-month period, putting us right on the global average, behind
consumers of all drink categories, indicating that they have a
India, Ireland and Italy (all on 89 per cent) but ahead of Germany
broader repertoire, whereas men are most likely to stick to beer.
and France (both below 80 per cent). With so many consumers visiting the on-premise, their preferences and behaviour in this environment are likely to reflect
Figure two: the generation gap extends to our choice of wine varieties.
their choices when purchasing alcohol in the off-trade. CGA’s half-yearly survey of on-premise consumers (OPUS) provides a number of insights into alcohol consumption choices in the on-premise that can be useful in identifying trends for the offtrade as well.
Figure 2: Wine choice by age group Source: CGA by NIQ OPUS Australia March 2023 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0%
Figure one: women and men are polar opposites when it comes to drink choice.
15.0% 10.0% 5.0% 0.0%
Figure 1: breakdown by gender of consumers who drink each category of alcohol in the on-premise over a 3-month period Source: CGA by NIQ OPUS Australia March 2023
18-24 Cabernet Sauvignon
25-34 Chardonnay
35-44 Merlot
Moscato
45-54 Pinot Grigio
Pinot Noir
55-64 Riesling
65+ Sauvignon Blanc
Shiraz
© 2023 Nielsen Consumer LLC. All Rights Reserved.
80% 73%
71%
69%
70% 63%
62%
There is a very clear difference in choice of wine varieties in the
60%
60%
56%
50% 40%
37% 29%
30%
41%
38%
on-premise across age groups – in fact, you could almost tell a
44% 40%
person’s age by the wine variety they choose. Moscato (and, more
27%
surprisingly, Riesling) is particularly popular among the 18–24s
20%
while being almost untouched by the over 65s, who are most likely
10% 0%
Female Wine (including sparkling wine)
Soft/hot drinks
Male Cocktails
Spirits (including with a mixer, as a shot or neat)
Cider
Hard Seltzers
Beer
© 2023 Nielsen Consumer LLC. All Rights Reserved.
Figure One shows that there is a strong gender bias in drink 36 | National Liquor News
to drink Sauvignon Blanc or Shiraz (Figure Two). If someone has a glass of Cabernet Sauvignon or Chardonnay in their hand, they are probably over 45. Places that serve alcohol for consumption on the premise
■
Spirits & Cocktails Australia
Diversity in the spirits industry Nicole Lestal, Communications & Program Director, Spirits & Cocktails Australia discusses how we can better support diversity, equity, and inclusion in the spirits industry.
‘If you can’t see it, you can’t be it’, is an oft repeated mantra, and it surely rings true for women in the spirits industry, just as in any other sector. I first heard this phrase used by a passionate distiller named Lisa Truscott at an International Women’s Day lunch, hosted by Women of Australian Distilling back in 2021. I was inspired by the courage and conviction of the women who spoke that day, each of them sharing their experiences of working in the Australian spirits industry with a generosity that underscored their commitment to supporting other women in the industry. Fast-forward two years and many of the women at that lunch were brought together again with interstate colleagues at Elizabeth Bay House in Sydney for a celebration of Women in Whisky. The event, hosted by Brown-Forman, featured the incomparable Scotch whisky master blender, Dr Rachel Barrie.
Panel discussion involving industry champions, Dr Rachel Barrie, Emily Ashbolt Cason, Kathleen Davies, and Carmon Hartwich
Lack of diversity was the exact reason that Kathleen Davies established Women of Australian Distilling
Known as the ‘First Lady of Scotch’, Dr Barrie is the
in 2014, recalling the complete absence of women
first ever female Scotch whisky master blender. She
in management roles when she began her drinks
is also one of only a handful of women inducted into
industry career in the 1990s.
the Whisky Magazine Hall of Fame.
Women remain under-represented in the distilling
Her recent visit presented an opportunity for
industry today, particularly in manufacturing roles.
women in our industry to hear from a true pioneer,
Such disparity means there is a lack of role models
whose achievements at esteemed distilleries Benriach,
for women to aspire to, and that women don’t back
Glenglassaugh and GlenDronach have already
themselves to apply for more ambitious jobs that
inspired some to pursue a career in distilling.
would help advance their careers.
Dr Barrie’s GlenDronach masterclass was preceded by
Barrie’s visit highlighted that global spirits companies
an absorbing panel discussion, featuring local industry
can help inspire emerging Australian talent by showcasing
champions, Emily Ashbolt Cason of The Whisky Club
great international examples of women excelling in key
and Kathleen Davies of Nip of Courage and Women
leadership roles. I’m proud of the contribution Spirits &
of Australian Distilling, facilitated by Brown-Forman
Cocktails Australia members make in this regard, and
Ambassador, Carmen Hartwich.
through sponsorship of Women of Australian Distilling.
Charming and incredibly humble, Dr Barrie claims
With the final Women of Australian Distilling
her rise to the top was fortuitous as much as it was a
mixer event in Melbourne to be held in late October,
reflection of her sensory excellence.
I’m delighted that it will be hosted by one of the women
“Barrie’s visit highlighted that global spirits companies can help inspire emerging Australian talent by showcasing great international examples of women excelling in key leadership roles.”
“I’m just doing what I love, with a passion. If that
Dr Barrie’s career has inspired – Starward production
opens the door for other women to come into the
distiller and blender, Carlie Dyer. I look forward to the
industry, that’s absolutely brilliant,” she said.
industry coming together at this event to discuss how
Nicole Lestal
we can support further diversity, equity, and inclusion
Communications & Program Director Spirits & Cocktails Australia
“The more diverse our industry, the better, because the Scotch whisky consumer is very diverse these days.”
in our great industry.
■
November 2023 | 37
Circana
The ‘re-commerce’ revolution Exploring the role of retail media in the commerce ecosystem to grow revenue, market share, and build your brand.
Retail media networks are enabling
brand’s total marketing strategy, bolstered
and customer purchases, essentially closing
advertising within a retailer’s environment
by data and technology advancements.
the loop on all sales.
and are where shoppers are most primed
They offer a powerful advantage to brands
Retailers are relying on their own
for purchase. They’re providing brands
by providing access to a comprehensive
customer data to help brands more effectively
with privacy compliant first-party data
omnichannel environment for analysing
plan and activate media through audiences
that both reaches Australians effectively
connected media channels. This enables
and ultimately measure the results of their
through advertising but also measure
brands to establish clear brand objectives,
marketing efforts. And with customer data
its effectiveness. As such, retail media
use advanced methods for attribution
helping to connect the dots, marketers can
networks will likely become a core channel
analysis such as shopper targets and
have a clearer picture of how advertising
in a brand’s total marketing strategy. Retail
purchasing behaviour, and effectively
impacts consumer actions and be able to
marketing will ultimately centre around the
capture and measure buying behaviour.
adjust their tactics more strategically both
omnichannel shopping experience and, for
online and off.
marketers, how they can better understand
An influential commerce ecosystem
Advertising on a retailer’s website, app
and navigate the path to purchase with
While the bulk of retail media network
or marketplace is fast becoming an essential
consumers, as well as have the availability to
revenue is still currently coming for
tool for marketers to access one of the most
activate across fast-growing media channels.
physical store sales and non-digital
effective ways to reach the right audience at
Using loyalty data, we foresee a future
activations – which will likely always play
the right time in the right place. And with
where the looming prospect of a post-cookie
a key part – retail media networks can
retail media networks continually working
world will result in more advertising dollars
help you understand the nuances in the
to optimise the data they have available to
migrating to digital. As such, retail media
behaviours of your shoppers and make the
brands; this will have a very real impact for
networks will become a core channel in a
connection between marketing activities
marketing. For example, in the US, Walmart
38 | National Liquor News
Circana
“Advertising on a retailer’s website, app or marketplace is fast becoming an essential tool for marketers to access one of the most effective ways to reach the right audience at the right time in the right place.”
is forecast to grow its digital ad revenues by
of Walmart’s proprietary sites to allow
media network platforms can deliver
4 per cent in 2023, outpacing Google, Meta
advertisers to drive more effectiveness
compliant, reliable, safe, and potentially
and Amazon, augmented by its massive
with their overall media spend.
highly personalised data collected with
2
physical footprint delivering in-store retail media opportunities . 1
Walmart Connect creates targeted
A powerful marketing platform and key source of intelligence
consent. Best of all, these network campaigns deliver proof of ROI – critical in this current trading environment where
advertising utilising customer data that
As retail media networks evolve and
marketers must justify impact and every
the US mega-retailer accumulates about
e-commerce companies create their own,
dollar spent. Retail media absorbs its data
search and shopping on its website, app
it is increasingly important to determine
and through pick-up and delivery. This
which are most relevant for your brand as
from the actions of real customers in the
puts advertiser messages right where
they show a different view of your customers.
customers are making purchasing
Can the network build purchase-behaviour
decisions. It also introduced innovative in-
based target shoppers who align with your
store experiences with media activations
brand strategy and campaign goals? Do the
on in-store TV walls and self-checkout
network’s data management capabilities
Sources:
screens opportunities for brands to be
match your needs, and do they have the
1A Feger, 5 retail media networks worth watching, Insider
included in their in-store experiences
appropriate level of support in place? You
and sampling such as the Walmart Drive-
also need to consider the creative and
in2. Walmart Connect is also leveraging
measurement functionalities . 3
first-party shopper data to drive media
But ultimately, the first-party data
performance for advertisers outside
available on these fast-growing retail
moment after their exposure to an ad. But remember, no single data source will fully replace cookies so retail media must be part of an integrated strategy.
■
Intelligence, 17 March 2023, accessed 23 June 2023 2Walmart, Walmart Announces Expanded Vision and New Name for its Media Business, 28 January 2022, accessed 14 October 2022 3M Ellgass, Planning To Invest In Retail Media Networks? It Pays to Sweat the Details, AdExchanger, 28 January 2022, accessed 23 June 2023
November 2023 | 39
Christmas Retailing
Silly season checklist
The busy Christmas period is just around the corner, so here are a few products for retailers to consider lining their shelves with this silly season.
Warner’s releases Christmas Cake Gin Warner’s has released its annual Christmas Cake Gin, which is the perfect way to celebrate this silly season. Distilled with real dark chocolate, ginger, juniper and festive spices, the gin is then expertly blended with cherry juice, handpicked sloe gin macerate and pure treacle. Tom Warner, Founder of Warner’s Gin, says: “It’s lucky Christmas only comes once a year, as this gin is a massive shag to make, but it’s worthwhile when we see how it makes customers smile.” Christmas Cake Gin is best served over ice with
Mumm launches Central Otago Blanc de Noirs G.H. Mumm has honoured the unique terroir of Central Otago with the release of Mumm Central Otago Blanc de Noirs. Created in collaboration with renowned producers Pernod Ricard Winemakers, the Mumm Terroirs collection celebrates prestigious wine regions known for producing exceptional Pinot Noir, building on G.H. Mumm’s 200-year history of crafting Pinot Noir forward wines. Central Otago is the second New Zealand region to feature in the Terroirs collection, following the inaugural release of Mumm Marlborough in 2020. Influenced by the surrounding mountain ranges and cool climate with some of the most southern vineyards in the world, Central Otago is ideally placed to grow Pinot Noir. Made from hand-harvested grapes, Mumm Central Otago Blanc de Noirs epitomises the sophisticated style of elegant and finessed Pinot Noir for which the region is renowned. The wine is described as having complex aromas of black cherry and red plum, complemented by toasty notes of brioche. The palate is said to have a fruit-forward flavour balanced by natural acidity, with the finish described as fresh with lingering flavours of citrus and nougat.
40 | National Liquor News
cola and a slice of orange, or for those feeling fancy, it can be added to a velvety hot chocolate, or used for a festive twist on a Negroni or Espresso Martini. Warner’s Christmas Cake Gin is 40 per cent ABV and retails at $88. The gin is available now at all major wholesalers contact your local SouthTrade rep for more information.
Christmas Retailing
Wild Turkey releases first rum cask finish Bourbon Wild Turkey has announced the release of Master’s Keep Voyage, the newest addition to its annual limited-edition Master’s Keep series. A collaboration between Wild Turkey’s Eddie Russell and Appleton Estate’s Dr. Joy Spence, the new Bourbon is a 10-year-old finished in Jamaican rum casks. This is the first time Wild Turkey has finished a whiskey in rum casks, as well as
Bass & Flinders turns up the heat with new liqueur
the first time Russell and Wild Turkey
Bass & Flinders has announced its newest release
“With Voyage, we had a very
have collaborated with Spence and Appleton Estate.
ahead of the Christmas period, Firetree Cinnamon
specific taste profile in mind. We really
Myrtle Liqueur, designed to heat things up and kick
wanted to explore how the classic
start the party season.
notes of rum and Bourbon can work
The spiced liqueur blends natural spices with
in harmony and create a really rich
Australian native cinnamon myrtle to create a
tasting experience for whiskey and rum
complex heat, which is described as having a
fans alike,” says Spence.
decadent and luscious palate of warm spiced
“Creating Master’s Keep Voyage in
heat, balanced with a lingering sweetness.
collaboration with Joy was a real privilege
Presented in a fiery red bottle, Firetree Cinnamon Myrtle Liqueur has an ABV of 30 per cent and retails at $62 for a 500ml bottle. This
and I think our shared passion for telling a story through our spirits comes through in this one-of-a-kind whiskey,” Russell said. Master’s Keep Voyage is available from 1 November at Dan
warm and spicy cinnamon liqueur is designed to
Murphy’s, First Choice, Liquorland and selected independent retailers
be served neat and enjoyed as the sun goes down.
for RRP $350.
Spruce up festive cocktails with Warner’s Rhubarb Gin Warner’s Rhubarb Gin makes a great festive addition to any at-home cocktail or summer dessert. Warner’s uses real ingredients to make a 100 per cent natural B Corp Certified range of spirits on its farm in the British countryside. To make the award-winning Rhubarb Gin, Warner’s presses tonnes of real rhubarb until it has enough juice to fill a third of every bottle. Combined with the freshly pressed rhubarb juice is juniper, coriander seed, elderflower, cardamom, black pepper, cinnamon, angelica root, orange people, lemon peel, and a secret ingredient. The result is a festive spirit that can bring a unique flavour to classic cocktails, such as the Rhubarb Sours and Rhubarb Gin Spritzes, or served over desserts like Rhubarb Eton Mess or a simple vanilla ice cream. Warner’s Rhubarb Gin is 40 per cent ABV and retails at $88. The gin is available now at all major wholesalers contact your local SouthTrade rep for more information.
November 2023 | 41
Summer Retailing
It’s getting
HOT in here
The days are getting longer, and the temperature is rising, so it’s time to stock those shelves with some refreshing drinks for summer.
Modus brews up the taste of Tokyo Modus has announced its latest release, which has been designed to be the ultimate taste of Tokyo, made right here in Australia. Modus Premium Dry Lager has zero carbs and clocks in at 99.9 per cent sugar free, reflecting the dedication to quality that the Japanese culture is renowned for. Brewed using premium malts and traditional Japanese methods, Modus Japanese Dry pays homage to the artistry and craftsmanship of Japanese brewing. The combination of these age-old techniques with Modus Brewing’s signature style ensures a beer with exceptional taste and quality. Retailing at $21 for a four-pack of 500ml cans, Modus Premium Dry Lager is available now through Vintage Cellars in NSW, Liquorland and First Choice nationally, and all good independents.
De Bortoli releases Chill Bill sparkling red Current data shows that millennial and Gen Z drinkers may be straying away from traditional wine, with Wine Intelligence indicating that regular wine consumption for those under 40 has dropped from 37 per cent in 2010 to 26 per cent in 2022. De Bortoli has responded to this challenge with its newest release, Chill Bill, an approachable red wine spritz designed to be drunk chilled. The name reflects the wine’s relaxed approach, providing consumers with a lower entry point into red wine. Chill Bill is a lighter, fruit forward red, paired with spritz and a red berry aroma. The grape varietal mix behind Chill Bill includes the unique CSIROdeveloped Tyrian, which lends the wine its deep purple hue. The result is a flavourful and easydrinking red wine aimed at a new generation of wine lovers. Chill Bill comes in at an approachable 9.5 per cent ABV and has an RRP of $19.99.
42 | National Liquor News
Good Drinks launches Rider Lite Good Drinks Australia has launched Rider Lite, a full-strength beer with zero carbs, low calories and added electrolytes. The new standalone beer and brand is aimed towards Gen Z and millennial drinkers, with the goal of continuing growth in the beer category. The focus was driven by Good Drinks’ research and validation process, which found that younger consumers were tired of “old school, blokey marketing” and bitter, bloating beers. Rider Lite appeals to the ‘better for you’ trend, as well as providing an easy-drinking, approachable flavour profile. Additionally, the Rider Lite label changes colour with temperature, with the logo turning purple when it reaches optimum drinking temperature. The launch of Rider Lite is supported by a significant digital and outdoor media campaign, experiential events and an innovative AI based marketing campaign. Rider Lite sits at four per cent ABV and is available in six-packs of 330ml bottles.
Summer Retailing
DJ McCready and Scott Jennings
Sierra Nevada collaborates with Mountain Culture Beer Co Sierra Nevada Brewing Co has announced its first collaboration with an Australian brewery, teaming up with Mountain Culture Beer Co to release Summer Pale Ale. The Summer Pale Ale recipe blends the style of the breweries, combining Cascade Hops, a Sierra Nevada signature made famous in their pale ale, with Citra and a mix of Mosaic, BRU-1, and Vic Secret for tropical, floral and citrus notes. For added depth of flavour, the malt blend has been amped up and features Pils, wheat and oats. “We’re both independently owned, family run businesses. We are both really pushing to
Kraken introduces Caribbean Punch Following the launch of Kraken Black Mojito last summer, Kraken is adding to its summer ready RTD portfolio with Kraken Caribbean Punch. Mixing Kraken’s signature
make craft beer better, but also to be accessible to a new crowd,” said DJ McCready, CoFounder of Mountain Culture Beer Co. “It’s a huge honour to collaborate with them, and we feel that Aussies will love the pale ale we have created, and it really embodies the heart and soul of both breweries.” The new release sold out online in just one hour, with stock still available through independent retailers and more beer being brewed.
pineapple, mango, and coconut,
New White Claw flavour reaches Australia
and topped with soda, the result is
Following the launch of White Claw
a refreshing and flavourful drink.
in Australia in 2022 with the popular
Black Spiced Rum with flavours of
A Proximo Spirits spokesperson
Blackberry flavour, White Claw has now
said: “The Kraken Caribbean
introduced its Natural Lime flavour to the
Punch celebrates our Caribbean
Australian market.
origins by providing an exciting
With lemon and lime ranked as the most
twist on the classic tropical punch.
popular flavour in the light RTD category,
It’s sessionable, flavoursome and
Natural Lime was made to appeal to
refreshing, making it the perfect
growing consumer demand for refreshing
serve for those summer days with
citrus profiles.
friends.”
White Claw Surge Natural Lime is
This is the fourth addition to
crafted with sparkling water, alcohol and
the range of Kraken premixed
a zesty lime flavour, designed to bring a
products available in Australia,
sense of refreshment to the busy summer
joining The Kraken Black Spiced
period ahead.
Rum & Cola and The Kraken Black Spiced Rum & Dry.
Australia was the first country outside of North America to launch the Surge range,
Kraken Caribbean Punch has a
which continues to grow in popularity and
5.5 per cent ABV and is available
is now ranked the number one high ABV
in four-packs of 330ml cans, with
seltzer globally, worth more than US$198
an RRP of $29.
million in the US alone. November 2023 | 43
Agave Spirits
The art of agave As agave spirits continue on an upward trajectory, Molly Nicholas explores the difficulties facing the category and the opportunities for retailers to overcome them.
Tequila and mezcal have enjoyed high
that the demand for agave spirits is more
growth (RSV), ahead of any other spirit
levels of consumer demand in recent years,
than a trend.
category,” says Steve Carr, Trade Marketing
making agave spirits one of the fastest
“It’s an evolution that shows no sign of
growing spirits categories, not only in
slowing. While still clearly dominated by
“While tequila has traditionally been
Australia but around the world. According
tequila, we are seeing the first green shoots
heavily skewed towards on-premise
to the IWSR, the agave spirits category is
of a new era, with new regions, producers
consumers, the growth in tequila is now
expected to grow at seven per cent volume
and innovation and combining to deliver
predominantly coming from the off-
CAGR between 2022 and 2027, with lesser-
category-redefining spirits.”
premise. This has been driven by Aussies
known agave spirits also tipped for success.
Manager, Fever-Tree.
increasingly choosing to drink at home and
The agave spectrum
host cocktail parties as a more economical,
says Alex Godfrey, Patrón Tequila Brand
Not only is tequila the key engine of growth in
convenient option to the on-premise.”
Ambassador. “This is due to intrigue
the agave spirits category, but also in the wider
Beyond tequila, alternative agave spirits
about what it is, the beauty of Mexico and
spirits category. One of the fastest growing
are now getting their fair share of space in
the deliciousness of the liquid itself. It is
spirits in the premium spirit category, the
the retail environment. When agave spirits
something you can discover, and this means
IWSR predicts that tequila will hold a 55 per
first began trending, mezcal joined tequila
it is a growing category in hard times.”
“Agave spirits are in a unique position,”
cent share of global category value by 2026.
as a prominent spirit of choice, and in more
While the category is booming, Trent
“Off the back of three years of double-
recent years that has extended to lesser-
Fraser, CEO, Top Shelf International, says
digit growth, tequila is still in nine per cent
44 | National Liquor News
known agave spirits.
Agave Spirits
“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for agave to flourish beyond its traditional home and be shared with the world. We’ve got the climate, expertise and ambition, and a market that’s always hungry for something new,” Trent Fraser, CEO, Top Shelf International
Curious consumers looking for a
and zero fat, much the same as tequila.
healthier option and higher quality are
Mezcal is steeped in tradition in the way it is
driving the mezcal boom in Australia, as
produced and has an air of romance around it.
Adam Pepper, Australian Ambassador for
I believe it is the education of the consumers
The Lost Explorer Mezcal, explains.
and retailers alike that can give mezcal the
“Mezcal is a relatively new category in
opportunity to explode in Australia.”
Australia, and we have seen steady growth in
Justin Kosmina, Owner of Estancia
mezcal consumption over the last five years
Raicilla and Co-Founder of Agave Lux,
due to the growth in product choice for the
also spoke about emerging spirits within
consumer, […] with mezcal now holding
the category.
over 4.1 per cent of the agave spirits market in Australia.
“Similar to wine, there are multiple different varieties that fall within the agave
“What has been driving the popularity
category, tequila being the biggest, mezcal
in mezcal is, over the past two to three
the emerging, and a number of other trends
years, a 7.5 per cent growth year on year
starting to come through, raicilla being one
in the premium, super-premium and ultra-
of them.
premium agave spirits market in Australia.
“Raicillia is almost a perfect balance
We don’t expect this to slow down at all over
between, and a gateway from, tequila to
the coming years.
mezcal. It’s not as smokey, it’s more floral,
“Australia sits in the top five consumers
and has a nice level of natural sweetness
of tequila in the world outside of Mexico,
to the palate, making it a really nice way
and as consumers start to live curiously
for consumers to transition from tequila
and sip curiously, we are seeing some of
to mezcal. Raicilla is really starting to gain
not only your traditional tequila drinkers,
some traction now.”
but also whiskey drinkers, start to explore the amazing world of mezcal. “Mezcal is gluten free, has no net carbs
While agave spirits continue to outperform other alcoholic drinks, and Australians get a taste for the distinct agave
November 2023 | 45
Agave Spirits
flavour, Fraser sees an opportunity for Australian producers to claim
premium products the category becomes worlds apart from our
a stake in the market.
memory and that’s exciting,” said Godfrey. “That’s why we’ve recently
“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for
launched Patrón El Cielo, the world’s first quadruple-distilled prestige tequila.
agave to flourish beyond its traditional home and be shared with the
“The understanding and education of additive free tequila [poses
world. We’ve got the climate, expertise and ambition, and a market
a challenge for the category]. This is hard due to brands being so
that’s always hungry for something new.
successful, and of course delicious, but it’s important to know what
“As tequila faces potential supply issues and corresponding price
you’re putting in your body.”
rises, we’re seeing a growth in alternative agave styles like mezcal,
With consumers being better educated now than they ever have
and to a lesser extent, sotol. As that discovery grows, Australian
been, sustainability has become a prominent issue across most spirits
agave spirits crafted from locally grown and distilled agave plants
categories. The rapid growth of agave spirits has not come without its
is ideally positioned to create its own identity and show the world
share of challenges, especially pertaining to quality and craftmanship.
what Australian agave is truly capable of.
The ability to sustain the right production processes and
“At Top Shelf, we have learnt from centuries of tequila production
agricultural processes is an issue that resonates deeply with eco-
but have been constrained by itself. Instead, through our Act of
conscious consumers, especially as we see the adverse effects of
Treason brand, we are giving agave a distinctly Australian accent.
increased agave cultivation. While premium varieties of tequila
We have an incredible terroir, agronomy, technology, sustainability,
and mezcal gain traction, and consumers become interested in
and distilling story to tell at our Australian agave spirit farm in the
artisanal options, they also dig deeper into brands to understand
Whitsundays, and we think consumers are going to love the bold
their authenticity and production process.
ambition we have set for ourselves and Australian agave.”
“The level of sustainability and transparency are becoming more important to consumers, which enables them to choose better on
A spirit of tradition
shelf,” said Kosmina. “When you dig into the detail, agave is a
In recent years, the Australian market for agave spirits has evolved to
beautifully made product, and the quality of what you get in the
a place of sophistication. Fuelled by better consumer understanding,
bottle Is a direct correlation to the production processes.
and an appreciation for the traditional codes of the spirit, quality is an important consideration for consumers of agave spirits. “We all have bad stories from the past, but when you look into
“Australia sits in the top five consumers of tequila in the world outside of Mexico, and as consumers start to live curiously and sip curiously, we are seeing some of not only your traditional tequila drinkers, but also whiskey drinkers, start to explore the amazing world of mezcal,” Adam Pepper, Australian Ambassador for The Lost Explorer Mezcal
46 | National Liquor News
“When a category is growing at such a rapid rate, there are shortcuts that can be taken throughout the production process for a better commercial outcome for brands. With agave, from an
Enjoy Responsibly.
Agave Spirits
As consumers become better educated on the category, developing
“While tequila has traditionally been heavily skewed towards on-premise consumers, the growth in tequila is now predominantly coming from the off-premise,”
your own understanding allows you to confidently sell it and assist
Steve Carr,
and how sustainability and social responsibility plays a part. This
Trade Marketing Manager, Fever-Tree
consumers in navigating the evolving category of agave spirits. “It’s all about education,” says Kosmina. “A beautiful part of most agave spirits is that there is a lot of information on the label regarding production processes and quality of product. With a bit of self-education, you can understand the authenticity behind a brand, will allow you to sell within the space of agave, and generally make more money as a return.”
agricultural perspective, the plant should be grown for a minimum
While education will support the sales of premium products,
number of years in the ground, four to six years from a blue weber
particularly for eco-conscious consumers, a representative for
agave perspective, it’s then meant to be cooked, crushed, fermented
Proximo explained that sampling plays a big part in recruiting new
and distilled in the right way.
customers to the category.
“Within that process, there are ways to cut corners, and that
“Sampling is always important for getting liquid on lips, especially
generally involves additives, it’s called an acid hydrolysis process.
for new and premium SKUs – chat with your Proximo representative
This adds impurities to the product and therefore it doesn’t have as
about getting some done in-store. Otherwise, path-to-purchase POS
nice of a flavour profile or outcome on your body.”
to pull people through the store and direct them to your tequila offering, as well as off-location placements like placing a quality
Retail resurgence
pink grapefruit soda with your premium tequilas to encourage that
With growth of the agave spirits category forecast to continue, many
additional purchase.”
retailers are investing heavily and broadening their offering. In a
At a time when at-home cocktail consumption is at a high,
category that encompasses so many varieties, Proximo recommends
placement of mixers in the retail environment can help to drive
starting with a strong foundation of tequila to recruit agave enthusiasts.
sales in the agave spirits category. Giving consumers convenient ways
“Tequila drinkers really are coming from every demographic so
to consume their favourite agave spirit and create Instagrammable
it’s important to have a wide offering that covers all your bases –
drinks is key, explains Carr.
whether that is Jose Cuervo Sparkling Margarita for younger drinkers
“Consumers can drastically change the flavour and colour profile
coming into the category through premix and RTD, to those in the
of their drink utilising soda ranges such as bloody orange, lime and
30-plus age group looking to drink something that sets them apart.
yuzu, or pink grapefruit.
“These are the consumers who are willing to spend a little more
“Aussies are also seeking simple, convenient options for creating
for a good looking and great tasting tequila like 1800 Cristalino. It’s
great tasting margaritas and tequila cocktails at home. This is
all about style and substance – they want great quality, and they want
fuelling an explosion of growth in the cocktail mixers category,
something their friends haven’t seen because they’re the trendsetters
with margarita mixers being the number one selling cocktail flavour
in their social circles.”
in Australia.”
48 | National Liquor News
■
AWA R D -W I N N I N G M E ZC A L M A DE W I T H I N T H E R H Y T H M OF N AT U R E
J O I N T H E J O U R N E Y @THELOSTEXPLORERMEZCAL Please Sip Responsibly
New Zealand Drinks
Appellation Aotearoa
Boasting the world’s southernmost wine region and home to some of Australia’s favourite sips, Caoimhe HanrahanLawrence says ‘kia ora’ to wines from our Kiwi cousins.
As one of our closest neighbouring countries, it
Australian affection
comes as no surprise that Australians have had a
According to Joval New Zealand Brand Manager
long-lasting taste for New Zealand wines. In fact,
Madison James, Australians come across New
wines from New Zealand make up around two-thirds
Zealand wines in a range of different situations.
of all wine imports in Australia. In addition, the Australian market is important for
purchasing of New Zealand wines. While tourism
the New Zealand wine industry, as one of its top three
certainly plays a part, consumers are exploring
export markets. New Zealand Trade and Enterprise
these wines in the on-premise environment, later
reported that the Australian export market is worth
purchasing at their trusted retailer and then enjoying
more than $339 million, and Australian exports make
these in the ‘home-premise’. Marlborough Sauvignon
up 20 per cent of all New Zealand wine exports.
Blanc remains one of the most consumed wines in
New Zealand wines benefit from the familiarity that Australians have with the region, as House of
the home, something that remains unchanged post pandemic too,” she said.
Fine Wine Managing Director David Bird explained.
Bird echoes this sentiment, particularly when
“New Zealand wines have a distinctive taste
it comes to the well-renowned Marlborough
profile driven by the intensity of fruit and acid, they’re consistent, and there’s a familiarity and ease of access for Australian consumers,” he said. 50 | National Liquor News
“Australians are very confident in their repeat
Sauvignon Blanc. “Consumer research shows Australian consumers place a high level of trust in New Zealand wines.
Villa Maria Seddon vineyard
New Zealand Drinks
They continue to be one of the most popular wines
Regional renaissance
in the Australian market, especially Marlborough
While Marlborough Sauvignon Blanc makes up 86
Sauvignon Blanc,” he said.
per cent of all New Zealand wine exports, Australians
As with many other drinks sectors, New Zealand wine has also been affected by the trend towards
are becoming increasingly interested in the different regions that New Zealand has to offer.
premiumisation. This has been supported by a
“Although value is still a key factor with New
growing perception of New Zealand as a high-
Zealand wines, regionality is becoming more
quality wine region.
relevant. We know consumers are seeking out new
“Australian wine drinkers are increasingly
varietals and we can see this extending to an interest
reaching for New Zealand wines in the $15 to $30
in existing varietals they are familiar with, but from
range with a focus on varietals and regions they
different New Zealand regions. As a result, we can
are familiar with such as Marlborough Sauvignon
see Hawke’s Bay and Nelson gaining more awareness
Blanc, Central Otago Pinot Noir and increasingly,
with consumers who are seeking out wines from
Hawke’s Bay Chardonnay. Pinot Gris and sparkling
these regions,” said Bird.
wines are also in growth at price points above
New Zealand Pinot Noir and sparkling are also
the everyday value wines. In fact, Villa Maria has
drawing attention, including from international
recently launched a new Sparkling Cuvée Brut to
producers such as G.H. Mumm. Mumm is currently
the Australian market. Consumers continue to view
producing méthode traditionelle sparkling with New
New Zealand wines as standing for integrity, quality,
Zealand grapes with Mumm Marlborough and the
and sustainability,” Bird said.
recently released Mumm Central Otago.
McArthur Ridge Pinot Noir
“Ensure that your wine inventory includes a diverse range of New Zealand wines, not just Sauvignon Blanc, representing various regions and varietals.” Matt Redin, Marketing Manager, Angove Family Winemakers
November 2023 | 51
New Zealand Drinks
“G.H. Mumm was drawn to the Marlborough region because with its collection of sparkling wines it is celebrating prestigious wine regions known for producing exceptional Pinot Noir. This focus on Pinot Noir builds on G.H. Mumm’s 200-year history of crafting Pinot Noir-forward wines in Champagne. Mumm Marlborough turns the global spotlight on the region as an outstanding producer of Pinot Noir and sparkling wine through the endorsement of G.H. Mumm
Crafty Kiwis Though New Zealand is well known for its wine producing regions, there are a number of popular beers produced in the country, particularly from craft breweries. Garage Project founder Jos Ruffell is proud of the brewery’s roots on Aro Street in Wellington. “We think it’s important for a brewery to be grounded
sourcing and crafting this wine,” said Pernod Ricard Winemakers
in a sense of place, within a community. Aro Valley
Marketing Director Eric Thomson.
is our brewery’s home, and we love being part of the
Angove Family Winemakers Marketing Manager Matt Redin explained the appeal of the Central Otago region. “A move by consumers to lighter style reds has helped Central Otago, where Pinot Noir is the main grape variety planted. McArthur Ridge has championed this variety and with some of the largest privately owned vineyard holdings in the region have great capacity to grow to meet burgeoning consumer demand. The recent string of awards from around the globe have certainly impacted on their growth,” Redin said. The soil in Central Otago is a well-draining mix of schist, gravel, and clay, often found in the region’s river terraces.
neighbourhood. We operate across a number of different sites now, but Aro will always be our original home and we like to reference that on every can and bottle we produce,” Ruffell explained. Even with the ‘buy local’ trend that is prominent in the craft beer space, New Zealand beer such as Garage Project are still faring well in the Australian market. “We started Garage Project in 2011 and attended our first beer event in Melbourne in 2012, so we’ve been in the Australian market for over 10 years now. We’ve always had such a warm welcome and love being part of the Australian beer community, in our own unique way. Australians have
“Central Otago is the southernmost wine region in New Zealand,
always appreciated great craft beer, wherever it has come
and it experiences a cool climate. This coolness is due to its high
from. The quality of local beer continues to rise, so we see it
latitude, which contributes to the production of vibrant and elegant
as an ongoing challenge to continue to hold our own among
wines,” Redin explained.
the many great local breweries on offer now,” said Ruffell.
James pointed out the growing popularity of other regions such as Hawke’s Bay. “While Sauvignon Blanc will always be our hero, there is huge momentum in Pinot Gris and Chardonnay from New Zealand. […] New Zealand Chardonnay is becoming quietly popular, especially in the ultra-premium space. As high-quality Australian Chardonnay becomes more and more allocated, New Zealand Chardonnay is shining a light on the complexity of wines New Zealand can produce,” says James. Bird believes that these emerging regions will only grow in popularity as more Australians become familiar the category. “Most Australians discover New Zealand wines through the popularity of Sauvignon Blanc, but Central Otago Pinot Noir and increasingly New Zealand Pinot Gris are also popular and wellknown choices. There is a shift with the next generation towards exploring new wines, as well as looking for organic, and betterment options like low alcohol wines,” Bird said.
Winning over wine lovers The producers who spoke to National Liquor News emphasised the perception of New Zealand wine as ‘honest’ and ‘authentic’. James advised retailers to focus on the characteristics of New Zealand wines first and foremost. 52 | National Liquor News
Garage Project Chipper Hazy Pale Ale
New Zealand Drinks
The Villa Maria Earth Garden range
“The days of gifts with purchase and gimmicks are behind us, especially for premium products. Placement and people are instrumental. Telling our authentic stories is the strongest way to build ongoing loyalty, at any price point,” she said. Redin made a similar suggestion, encouraging retailers to draw links between the iconic New Zealand landscapes and the country’s wine. “Highlight the unique selling points of New Zealand wines, such as the country’s pristine natural environment and the distinct flavour profiles,” he said. In addition, Redin emphasised the importance of carrying a variety of New Zealand wines beyond the beloved Marlborough Sauvignon Blanc. “Ensure that your wine inventory includes a diverse range of New Zealand wines, not just Sauvignon Blanc, representing various regions and varietals. Include both well-known brands and smaller, boutique wineries,” he suggested. Bird concurred, advising retailers to help educate consumers about less common regions and varietals. “New Zealand wine’s reputation as sustainable and trustworthy plays an important role, but there’s still a job to do in educating consumers on the exceptional quality of wines that come out of New Zealand beyond Marlborough Sauvignon Blanc and Central Otago Pinot Noir,” said Bird.
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ENJOY RESPONSIBLY
Live in the Delicious
November 2023 | 53
Whisky
Slàinte Mhath
(Cheers!) Settle down with a dram of the good stuff as Caoimhe Hanrahan-Lawrence uncovers the secrets of Scotch and Irish whisk(e)y.
Though the exact dates are difficult to
“Australians are becoming increasingly
that in the past whisky has been considered
determine, the Scots and the Irish have been
open to experimentation as the category
an older person’s drink of choice and a
producing whisk(e)y since at least the 1400s.
grows. We realise it’s not a ‘one size fits all’.
confusing category to be a part of – brands
The Gaelic roots of whisky are evident even
There is still brand loyalty, but we are seeing
have done a great job of making their
in its name, which is derived from the Gaelic
a thirst to try something different, whether
products far more accessible and retailers
phrase uisge beatha, meaning waters of life.
that be within your favourite brand’s range
are doing a good job of making the category
Now, Scotland is known as one of, if not
or an entirely new selection,” Chapman said.
easier to navigate,” Bruce explained.
the most prestigious producers of whisky
Many of the people who spoke to
Emma Cookson, Australian Brand
National Liquor News noted a change in the
Ambassador for Bunnahabhain and
Now, modern Scotch whisky must be
demographic of whisky drinkers. No longer
Deanston, has noticed that older whisky
distilled within Scotland, made from 100 per
just the stereotypical older, affluent man,
consumers have been very welcoming to
cent malted barley, and aged in oak barrels for
whisky drinkers are coming from all ages,
the newer category entrants.
a minimum of three years, and Irish whiskey
genders, and economic positions. Mark
“While at the same time I’ve noticed this
is subject to similar regulations. The category
Bruce, The Dalmore’s Whisky Specialist,
acceptance and embracing of modern and
boasts centuries of history and prestige, but
said that this is in part due to brands
younger whisky consumers by the older
even now the landscape is evolving, affected
introducing new strategies to appeal to a
generations of whisky enthusiasts who want
by elements such as changing consumer
wider range of consumers.
to share their love of the spirit with anyone
throughout the world.
demographics and influences from New World whisky markets.
“We are definitely seeing more younger drinkers coming into Scotch whisky. I think a lot of this has to do with our industry
willing and open to listen,” Cookson said. Bruce explained how different categories of whisky drinkers choose their whisky.
A different drinker
working hard to better understand the
“I think the majority of Australian
Australia is quickly developing into a
younger consumer. With those learnings
consumers are buying the whisky brand
mature and experimental market for Scotch
has come a greater emphasis on creating
they know, trust or have been recommended
whisky, as Trent Chapman, Beam Suntory
experiences that drive trial and engagement
to and have begun to build a relationship
Marketing Director Oceania has explained.
in person and on social media. I also think
with,” said Bruce.
54 | National Liquor News
Whisky
“Irish whiskey is going through an amazing boom at the moment and seems to still be gathering speed,” Jon Minihan, Brand Specialist for Pernod Ricard
This is different to the well-informed community of whisky enthusiasts. “They prefer those drams higher in alcohol, natural in colour and non-chill filtered. They’re wanting to get as close to the distillery and casks as possible – they’ll try as many different types and styles of whisky as possible,” he described.
Rambling through regions Previously, Scotch whisky has been categorised by various regions, but Spirits Academy National Manager Mark Hickey explained that this has changed over the years. “In the past, Scotch whisky was best explained by regional flavours rather than the raw materials and how it is produced. These regional flavours were explained as being characteristic to the region – lowland whiskies were light and contained floral and fruity characteristics, whereas Speyside had apples, pears, vanilla and honey, for example. Scotch whisky today is best explained by the decisions which are made by the distillery workers, rather than being a regional expression,” Hickey argued. However, regional distinctions are still useful for some consumers, particularly those who are beginning to explore the category. November 2023 | 55
Whisky
Deanston Tequila Cask Whisky
A short trip across the Irish Sea reveals another whiskey producing nation in Ireland. There is some friendly rivalry between Scotland and Ireland as to who produced the first whisk(e)y, but suffice it to say that Irish whiskey has a history as old and storied as that of Scotch. Jon Minihan, Brand Specialist for Pernod Ricard, explained what makes Irish whiskey distinct. “In terms of historical styles, the Irish leant into the single pot still style and Scottish producers leaned into single malt. […] Irish whiskey is meant to be more sessionable than their single malt cousins. Irish whiskey is typically triple-distilled, which results in a smoother and more refined spirit,” Minihan said. The Irish whiskey industry is flourishing, with new market entrants bringing interest to the category. “Irish whiskey is going through an amazing boom at the moment and seems to still be gathering speed. We went through a rather barren period with only a handful of distilleries producing over a period of about 60 years, but those times are gone. More and more craft distilleries are popping up and it is fantastic to see,” says Minihan.
Cask creativity Despite the notoriously strict regulations of Scotch whisky, there have been some exciting innovations in the category. Of course, these regulations ensure the quality of Scotch whisky, as Aaron Castle, Scotch & Cognac Brand Manager for Pernod Ricard, explained. “There are definitely some strict regulations in place, but these are necessary to preserve the quality of the liquid that is deemed to be a Scotch. It’s amazing to see the results you can get by simply experimenting with different blends, casks and strengths,” said Castle. 56 | National Liquor News
Whisky
Growth in international whiskies is pushing the Scotch category to innovate, as consumers seek out new flavours. “Especially with these new world distilleries nipping at their heels from Taiwan to India, and of course Australia, there will be more pressure to progress their own innovation and not be left behind,” said Cookson. Even the most traditional distilleries are experimenting with new things. “I think like in any industry, the desire for innovation and experimentation is strong, and we’re seeing that with these modern Scottish distilleries who are pushing the boundaries of what is allowed, experimenting with yeast strains, grain types, terroir, and of course cask types. We’ve seen more heritage distilleries experimenting with cask types recently, proving that even the die-hard traditional Scotch whisky brands are adapting and experimenting,” Cookson added. Excitingly, we are seeing a number of new cask finishes, such as tequila cask whisky. The use of tequila casks for Scotch whisky became legal in 2019 and is featured in new releases such as Deanston Tequila Cask Finish and Chivas Regal Extra Tequila Cask. “By selectively finishing a portion of the whisky in ex-tequila casks, we end up with something that is deliciously smooth, light, and fruity. It also helps to break down some of the perceived barriers to Scotch, by experimenting with cask finishes that might feel more accessible to non-Scotch drinkers such as tequila,” said Castle. Cookson is optimistic about the introduction of new cask finishes in the future. “While we won’t technically see a cider cask finished whisky any time soon, I think the introduction of Calvados, Tequila, Sake, and other barrel aged spirit casks will be a really fun time for the Scotch whisky industry as a whole, and I have no doubt that in 20 to 30 years the Scotch Whisky Association will continue innovating, and perhaps permit new types of experimentation within the category,” says Cookson.
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Laphroaig 10 year old
“There is still brand loyalty, but we are seeing a thirst to try something different, whether that be within your favourite brand’s range or an entirely new selection,” Trent Chapman, Marketing Director Oceania, Beam Suntory
November 2023 | 57
SE
FO
L
Australia has had a long and rich history of lower alcohol beers hitting the mark when once a full-strength only could. Think Little Creatures’ Rogers’, Colonial’s Small Ale and Balter’s Captain Sensible as just some that adorn the walls of the Australian mid-strength hall of fame. And that proud brewing record continues to be built on as more and more breweries offer sessionable options across the style spectrum to a public that are singing out for them. So we thought, as we emerge out of winter’s dark beer territory and into spring, that it was a good time to take a snapshot of what local breweries are doing in this space as our overarching focus for this issue’s tasting. And we’re glad we did as the following pages show those seeking lower alcohol craft options are extremely well catered for. But if these beers aren’t your thing, fret not as we also sampled a wide array of other styles too.
O AS N
A
The Brew Review
CUS
What’s our Seasonal Focus? Lower alcohol beers
Not all submissions to our tasting panel are featured in the following pages. This could be because of space restrictions, that we already reviewed it in the recent past or the product did not meet our panel’s requirements. We’re not in the business of running any one down, and if there is a chance to speak with a brewery about issues that may have arisen during a tasting, then we will endeavour to pass that information on in the interest of transparency.
The Panel Jono Outred, WA
Ian Kingham, NSW
Craig Butcher, SA
Based in Margaret River, Jono is a beer writer that predominantly covers the South West of WA. He’s been involved in the state’s beer industry in various capacities since 2011.
That Beer Bloke, Ian’s decorated beer career has included judging at Australia’s best competitions while he’s currently the Sydney Royal’s Chair of Judges.
Based in the Barossa Valley, Craig has 20-plus years’ experience in the liquor industry including winery cellarhand, tastings and sales, newbie homebrewer and beermad bottleshop guy.
David Ward, ACT After 15 years in the craft beer world, David is now working for Gravity Seltzer. However, you can often still find him in a front bar enjoying a craft beer or three.
Tina Panoutsos, VIC
Michael Capaldo, NSW National sales rep at Hop Products Australia, Michael is a qualified and experienced brewer and an accomplished beer judge (GABS, World Beer Cup, Indies, AIBA etc).
Jamie Webb-Smith, NSW
One of Australia’s leading beer judges, Tina is a beer sensory expert with over 30 years’ experience in the brewing industry in roles across technical and commercial functions.
Previously a brewer at The Australian Brewery, Jamie is currently head brewer at Yulli’s Brews in Sydney. He’s a home brewer turned pro, who completed the NSW TAFE microbrewing course.
Tiffany Waldron, VIC
Benji Bowman, NSW
A Certified Cicerone®, National Beer Brands Manager for Beer Fans and Pink Boots Australia President, Tiffany is focused on making changes in the world of beer through education and furthering beer culture beyond standard boundaries.
With six years of industry experience in Australian craft beer and cider, Benji is now the state sales manager at Local Drinks Collective, working to increase the footprint and awareness of independent liquor in Australia.
Scott Hargrave, NSW/QLD Scott is Balter Brewing’s multiaward winning head brewer and a regular on some of Australia’s and the world’s most prestigious judging panels including the Great American Beer Festival and the World Beer Cup
Josh Quantrill, NSW Josh is a Certified Cicerone® currently working at 4 Pines Brewing who has extensive experience in the beer industry in the UK and Australia.
Jake Brandish, WA Beer & Brewer’s HomeBrewer Editor, Jake has a post-grad Dip in Brewing, is a BJCP judge, has brewed commercially and is an all round beer geek.
Mark Dowell, ACT A beer broker for BentSpoke with a background in liquor retail, Mark is always trying new beers while appreciating the classics that brought us here.
Alice Lynch, WA A Perth-based sales rep for Beerfarm, Alice’s start in the craft beer world came by slinging pints at Two Birds in Melbourne. She’s here to force an end to random men being shocked that women love beer.
Briony Liebich, SA After leading the sensory program at West End Brewery, beer writer, national beer and cider judge, educator and Certified Cicerone® Briony runs Flavour Logic to boost tasting skills and sensory quality programs.
Lindsay Astarita, VIC Certified Cicerone®, beer judge and the Sensory & Quality Coordinator at Stomping Ground, Lindsay is passionate about beer education and all things quality.
Tom Wood, SA Previously at Bright Brewery and Little Creatures, Tom is now Mismatch’s head brewer with a B.Sc (Hons) in Environmental Science and an IBD Diploma in Brewing. He has experience judging several beer competitions nationwide.
Alli Macdonald, NSW Alli has had brewing roles within the beer and cider industry at CUB, Matilda Bay and Little Creatures. Currently Head Brewer at Malt Shovel, she also has industry judging experience and is a Certified Beer Server.
As published in Beer and Brewer Spring 2023
58 | National Liquor News
The Brew Review - Highly Recommended Picks
Du Cane Brewing Rendezvous at Pelion Gap ABV: 6.5% Style: IPA This core range offer from one of Tasmania’s newest breweries is a great addition to the list of top Australian IPAs. Pouring golden copper with a smooth head and perfect carbonation, it dishes up beautiful citrus aromas while stone fruit, citrus and resin flavours balance a well-rounded malt profile. A terrific beer that showcases its home state hops and US varieties too. Food: Pork ribs ducanebrewing.com.au
Sydney Brewery South East Ale
Sydney Brewery Wanderer
Cupitt’s Estate Dark Lager
Bailey Brewing Stout
ABV: 4.6% Style: Summer Ale In collab with Coogee restaurant Sugarcane, this has a vibrant golden hue and dense white foam. Ginger is evident up front with zesty lime and fresh lemongrass that follow through. Hints of woody spice notes like cardamom start to pop with every sip as a gentle spice warmth fills the mid palate and is balanced by a light to
ABV: 4.5% Style: Pale Ale Pours a bright golden yellow with fluffy white foam while aroma brings sweet orange and mango with a touch of honey. Delightfully well balanced, with a full body and full hop flavour and a bitterness that sings on the finish. Drinkable and flavourful. Food: Roast lamb
ABV: 5.2% Style: Dark Lager Beautiful to look at and even better to drink, it’s dark brown with a hint of ruby red and a beige foam. A light roasted malt character is more mocha with a hint of caramel and this follows through to the palate with a bitter-chocolate like flavour that lingers while being balanced and finishing slightly dry. The roast character is well integrated
ABV: 5.0% Style: Stout Landing at just 5%, this no-frills stout offers up plenty in the way of malt complexity and sweetness with chocolate and smooth espresso. A touch of drying, dark malt bitterness is present too against clean, nondescript hop bittering. Entirely repeatable while being full-flavoured, this stout is built to pair with
moderate bitterness that leaves the palate refreshed and ready for more. Food: Pad Thai
without being burnt or too evident. Food: Slow roasted beef cheek
sydneybrewery.com
cupittsestate.com.au
cooler nights by the fire and slow cooked meals. A delight. Food: Stout braised beef cheek stew
sydneybrewery.com
baileybrewingco.com.au
Aether Brewing Barrel Aged Old Ale
Hop Nation The Kalash 2023
Deeds Brewing MidWinter
Dollar Bill Brewing Gold Teeth (2023)
Small Acres Cyder Sparkling Perry
ABV: 6.2% Style: BA Old Ale This is a fantastic and complex beer. Distinct malt flavours, fruity esters, vanilla and oak flavours from the wood pair with light but pleasant sour notes while the ABV is perfectly matched and adds structure and enough warmth without taking away from the other flavours. Pouring a copper colour with yeasty aromas and a thinning head, this is a beer to be enjoyed slowly but all the while hoping that you have a second can! Food: Blue cheese
ABV: 10.4% Style: Imperial Stout As black as night, the head looks a little darker than usual with a denser caramel colour than tan. Aromas of bourbon and spice develop slowly, as does an almost tobacco subtlety. Alcohol heat warms the palate for the chasing perception of sweetness in dark chocolate, vanilla, caramel and bourbon. A solid bitterness holds and helps balance this sweet decadence. Food: Cigars
ABV: 6.2% Style: Vanilla Porter Lovely and dark, the thick, dense head remains stable allowing a wonderful perfume of roast malts, vanilla bean and frangipani to waft up and envelope the senses. The flavour is a beautiful continuation of the aroma – rich and intense with well-balanced vanilla that meshes beautifully with the alcohol to create an intense experience of flavour, sweetness and tenacity. Food: Pie floater
ABV: 7.2% Style: BA Peach Sour This year’s vintage entices with a straw-like hue and delights with barnyard, lemon zest and peach aromas straight from the orchard. Subtle peach and clean oak notes, reminiscent of French or Hungarian oak, grace the palate where a spritzy carbonation enhances its complexity, making for an overall elevated experience worth experiencing. Food: Peach sorbet
ABV: 6.6% Style: Methode Traditionelle Pear Cider The sparkling is petit and the complexion slightly green and on aroma the natural pear is soft and delicate. The palate does not disappoint with good expressions of natural pear and a clean fresh palate. Some sour sharpness on the finish complements the overall experience – which is altogether elegant and clearly well crafted. Food: Apple strudel
deedsbrewing.com.au
dollarbill.com.au
smallacrescyder.com.au
hopnation.com.au
aetherbrewing.com.au
November 2023 | 59
Wine Tasting Review
The Riesling and Semillon Tasting Panels Picks
Things got a little acidic in this month’s tasting, where our expert panel picked their favourite Rieslings and Semillons.
The Panel ➤
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M ichael Frost, Store Manager, Red Bottle Group
H elena Edgerton, Educator, Sydney Wine Academy
M asha Kyrychenko, Sales Manager, Trembath & Taylor
J ames Wells, Group Publisher, Intermedia
C aoimhe HanrahanLawrence, Journalist, Food & Beverage Media
C hris Stedman, Wine and Spirits Judge
The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities
60 | National Liquor News
Becker
Silkwood ‘The
Kalleske Elenor
Landgraf ‘Gau-
Walcott’ Riesling
Semillon
Odernheimer’
Region: Pemberton
Region: Barossa Valley
Riesling
VIN: 2022 LUC: $19.35
VIN: 2022 LUC: $15.05
Region: Germany
Distributed by:
Distributed by:
VIN: 2020 LUC: $35.48
Single Vineyard Sellers
Déjà vu Wines
“The fresh citrus and floral nose comes together beautifully with minerality on the palate for an elegant wine.” – James Wells
“Striking colour. A vegetal palate that packs a punch.” – Caoimhe Hanrahan-Lawrence
Distributed by: Single Vineyard Sellers
“Zesty lime, oyster shell and wet stones, with notes of green apples.” – Masha Kyrychenko
Wine Tasting Review
LUC over $20 Pooles Rock
Margan Botrytis
Semillon
Semillon
Region: Hunter Valley
Region: Hunter Valley
VIN: 2019 LUC: $27.18
VIN: 2023 LUC: $24.73
Distributed by: Agnew Wines
Distributed by: Déjà vu Wines
“A classic Hunter Semillon with sufficient acid for further ageing.” – James Wells
“Ripe peaches, figs, and even a hint of portobello mushroom. Pair it with lemon tart or truffle pecorino.” – Masha Kyrychenko
“Both are very versatile grapes where you can find something very interesting in every price point.” Masha Kyrychenko Sales Manager, Trembath & Taylor
Audrey Wilkinson
Vignoble des 2
The Ridge Semillon
Lunes ‘Genese’
Region: Hunter Valley
Riesling Riesling
VIN: 2021 LUC: $32.50
Region: Alsace, France
Distributed by: Agnew Wines
VIN: 2018 LUC: $37.63 Distributed by:
“Floral with good length and nice colour. A good all round semillon with potential.” – James Wells
Single Vineyard Sellers
“Honey, lemon zest, grapefruit and peach on the nose and palate. Medium-bodied with good weight.” – Helena Edgerton
Food Pairing ➤
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Taylors St Andrews
Pewsey Vale
Riesling
Vineyard The
Region: Clare Valley
Contours Riesling
VIN: 2023 LUC: $30.27
Region: Eden Valley
Distributed by: Taylors Wines
VIN: 2016 LUC: $25.32
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Distributed by:
“Rich stonefruit, ripe lemon, lanolin, and ripe melon. Textured palate with pronounced aromas and balanced acidity. This wine just keeps on giving.” – Masha Kyrychenko
Samuel Smith & Son
“A classic Riesling. Some grapefruit pith bitterness adding complexity. Two thumbs up.” – Chris Stedman
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“ Anything! These varietals are always so versatile with food with their racy acidity and delicate flavours. You can never go wrong with a glass of Riesling to match Thai seafood salad.” – Helena Edgerton “ An array of seafood or cheeseboard to complement each aroma and flavour profile. An oyster platter served with different garnishes would be magical!” – Masha Kyrychenko “ The lineup had me thinking of everything from fresh oysters and salmon blini to lobster rolls and blue cheese.” – Michael Frost “ Almost everything here screams for oysters Sydney Rock or Pacific is fine – I don’t discriminate.” – Chris Stedman
November 2023 | 61
Wine Tasting Review
LUC $16-$20
“Plenty of green fruit and citrus, but the standouts for me added a mineral, oyster shell characteristic.” Chris Stedman
Hentyfarm
Harewood Denmark
Riesling
Riesling
Region: Henty, Victoria
Region: Great Southern
VIN: 2021 LUC: $19.35
VIN: 2023 LUC: $19.35
Distributed by:
Distributed by:
Single Vineyard Sellers
Single Vineyard Sellers
“An interesting funkiness to the nose, with an off-dry palate. Gives you something to think about.” – Caoimhe Hanrahan-Lawrence
“Intense citrus and dried herb nose, with a palate of lime flesh and pith. A long mineral, saline finish.” – Michael Frost
Wine and Spirits Judge
Hungerford Hill
Pikes Traditionale
Semillon
Riesling
Region: Hunter Valley
Region: Clare Valley
VIN: 2023 LUC: $17.20
VIN: 2023 LUC: $18.92
Distributed by: Winestock
Distributed by: Oatley Fine Wine Merchants
“Nice Semillon nose, clean
finish with sufficient acid. Great food wine.” – James Wells
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“Super zippy, pure lime juice and sweet honeysuckle notes which linger well on the palate.” – Helena Edgerton
Editor’s Picks
Harewood
Howard Park Flint
P ooles Rock Single Vineyard Semillon 2018, Hunter Valley, LUC $29.03 (Agnew Wines)
Porongurup Riesling
Rock Riesling
Region: Great Southern
Region: Great Southern
P ewsey Vale Vineyard Estate Riesling 2023, Eden Valley, LUC $17.19 (Samuel Smith & Son) H arewood Great Southern Riesling 2023, Great Southern, LUC $12.90 (Single Vineyard Sellers) G undog Estate Wild Semillon 2023, Hunter Valley, LUC $20.31 (Viticult)
62 | National Liquor News
VIN: 2023 LUC: $19.35
VIN: 2023 LUC: $17.42
Distributed by:
Distributed by: Burch Family
Single Vineyard Sellers
Wines
“Nice perfume. Big acid on the palate and a bit of honey. Very nice.” – Chris Stedman
“Great flavour, but it was the overall balance that really impressed.” – Michael Frost
Wine Tasting Review
LUC Under $16 Peter Lehmann
Margan
Masters Margaret
Semillon
Semillon
Region: Hunter Valley
Region: Barossa Valley
VIN: 2023 LUC: $15.59
VIN: 2016 LUC: $14.84
Distributed by: Déjà vu Wines
Distributed by: Casella Family Brands
“Oyster shell and saline on the nose, with some juicy lemon on the palate. A bottle of this with a plate of oysters would be perfect.” – Chris Stedman
“A refreshing acidity that persists longer than the grass and apple notes. A tart finish, best with antipasto on a hot day.” – Helena Edgerton
“I can only see positives here. Overall, I feel that Riesling and Semillon in Australia are some of our strong suits and so well suited to our way of life.” Michael Frost Store Manager, Red Bottle Group
Peter Lehmann
Gaelic Cemetery
Wines Masters
Celtic Farm Riesling
Wigan Riesling
Region: Clare Valley
Region: Barossa Valley
VIN: 2022 LUC: $12.90
VIN: 2016 LUC: $14.84
Distributed by: Déjà vu Wines
Distributed by: Casella Family Brands
“A good, balanced, juicy wine. Refreshing, and at that price, you will be going back for a second glass.” – Helena Edgerton
“Demonstrated what I seek in a good Riesling: engaging aromatics, flavour, and structure.” – Michael Frost
Winesmiths
Y Series
Riesling
Riesling
Region: South Eastern
Region: Wine of Australia
Australia
VIN: 2022 LUC: $11.29
VIN: 2023 LUC: $13.01
Distributed by:
Distributed by:
Samuel Smith & Son
Samuel Smith & Son
“Fresh, fruity nose of pear & nectarine. High acid keeps it fresh. Great at the price.” – Chris Stedman
“A simple, crisp and refreshing Riesling.” – Helena Edgerton
“Less acid than you would expect from the Semillon bracket. The style is developing to become more fruit forward and softer and there are still regional differences between the Hunter and other regions. Hunter Semillons still stand out as a signature style.” James Wells Group Publisher, Intermedia
November 2023 | 63
The latest liquor industry
Events
(L-R) Carmen Hartwich, Emily Cason, Dr Rachel Barrie, Kathleen Davies.
1800 Tequila’s Greenhouse Bar Pop Up 1800 Tequila collaborated with the Botanic Gardens of Sydney to create a greenhouse and art installation entitled ‘The Greenhouse Bar by 1800 Tequila – The Bar Devoted to Biodiversity’. The pop up ran in Sydney from 20 to 22 October at Carriageworks, with the aim of drawing attention to the decline of biodiversity in Australia. John Siemon, Director of Horticulture and Living Collection at the Botanic Gardens of Sydney emphasised the importance of biodiversity for our environment.
Brown-Forman x GlenDronach: Women in Whisky Brown-Forman and GlenDronach celebrated the role of women in the whisky industry with a special event at Elizabeth Bay House, coupled with the first-time Australian visit from the inimitable Dr Rachel Barrie. Barrie, the Master Blender behind GlenDronach, Glenglassaugh and Benriach, was joined by The Whisky Club’s Emily Cason and Kathleen Davies from Women of Australian Distilling, with Brown-Forman South Australia and Queensland Brand Ambassador Carmen Hartwich as the event’s MC. Barrie spoke about how she crafts her worldrenowned whiskies. “It’s about having a passion, curiosity, and the courage to put yourself forward. It’s about continuously learning something new every day and just going for it. My approach is to ‘nurture the best nature’ of each distillery, fully understanding how each environment influences them. I’m always looking to raise the bar, raise expectations.” Guests tasted a number of GlenDronach whiskies, including the 12 Year Old, the 18 Year Old, the 21 Year Old, and the Glendronach Grandeur 12. The night ended with a dram of the GlenDronach 28 Year Old 1994 Cask 1769, which will be available in limited quantities in Australia over the coming months. 64 | National Liquor News
“The Greenhouse Bar by 1800 Tequila represents an important partnership in our mission to raise awareness about Australia’s biodiversity crisis among young Australians. This immersive experience not only celebrates the extraordinary versatility of Australian botanicals but also serves as a powerful reminder of the urgent need for plant conservation action,” Siemon said. Sustainable mixologist Tom McHugh collaborated with 1800 Tequila to create four cocktails for the event, each drink highlighting a different Australian native botanical. “Botanicals are the unsung heroes of the cocktail world, weaving an aromatic tapestry that defines each drink, creating an experience that goes beyond taste. 1800 Tequila, born from 100 per cent Blue Weber Agave, takes botanical infusion to an art form, transforming humble ingredients into extraordinary spirits. Without these botanicals, the kaleidoscope of flavours we know and love in our cocktails simply wouldn’t be possible,” said McHugh.
Events
818 Tequila launches in Australia 818 Tequila has finally landed in Australia and is now available across all on- and off-premise locations, celebrated with a launch party at Oxford House Pool Bar last month. The brand, owned and operated by celebrity Kendall Jenner, has won 43 blind tasting awards at 13 international competitions including Best Reposado at the World Tequila Awards. On the evening, a DJ played music from a platform above the pool, while guests enjoyed samples of 818 Tequila and cocktails.
Cointreau celebrates 75 years of the Margarita On Monday 9 October, the iconic, orange-flavoured liqueur Cointreau celebrated the 75th anniversary of the Margarita at Londres 126 in Sydney. The venue showcased a special curated menu, crafted to complement the famed cocktail and showcase the diversity and timeless appeal of Cointreau. A classic Margarita was served as a welcome drink alongside oysters, followed by the first course of crispy pork belly or leek corn esquites with the 75th Margarita, comprising Cointreau, tequila, lemon and chamomile syrup, and earl grey tea. The second course, grilled mackerel with brussels sprouts or cauliflower steak, was served alongside a French Cooler, crafted from Cointreau, port, tonic and Angostura Bitters. The threecourse dinner was finished with the choice of tres leches cake or raspberry Cointreau sorbet, complemented by a Palomita, featuring Cointreau, lemon, and grapefruit soda.
G.H. Mumm celebrates unique New Zealand terroir Celebrating the launch of its new Pinot Noir sparkling wine, Champagne House G.H. Mumm transformed The Boathouse in Rose Bay, Sydney, into a luxurious lodge reminiscent of the Matakauri Lodge in Queenstown, New Zealand. Guests were invited to try the inaugural release off Mumm Central Otago, which honours the New Zealand region of Central Otago with hand-harvested Pinot Noir grapes. The wine was enjoyed alongside a three-course lunch curated by Jonathan Rogers, Head Chef at the Matakauri Lodge. Created in collaboration with renowned producers Pernod Ricard Winemakers, the Mumm Terroirs collection is the result of passionate winemaking and the sharing of expertise and time-honoured techniques.
Miraval raises a glass to rosé season On Tuesday 10 October, Miraval invited industry professionals to celebrate the start of rosé season at Rafi’s al fresco bar in North Sydney. Available to sample on the night were the Miraval Côtes de Provence and Miraval Studio Rosé, accompanied by a selection of canapes and a DJ playing summer tunes. Following the success of the Miraval Côtes de Provence premium wine, the Miraval Studio Rosé was released in 2018 to recruit a different demographic of drinkers. “Over the years, Miraval Côtes de Provence became more and more premium,” said Emilie Blanc, Country Manager – Australia for Famille Perrin Wines. “We saw that there was a gap for more affordable rosé and mostly that over the years rosé became kind of Champagne for the millennials. It’s part of the affordable luxury.” November 2023 | 65
Retailer Spotlight
Achieving excellence National Liquor News spoke to Cellarbrations Wingham Store Manager Will Clark about the passion that has seen him pick up some of the industry’s biggest retailer awards.
Will Clark, Store Manager, Cellarbrations Wingham
For Will Clark, Store Manager at Cellarbrations
mid-September, and the recognitions that our team
Wingham, his humble beginnings in liquor retail
achieved taking out the State Brand Award,” he says.
began just seven years ago. Seeking a better work-life
“Our team made some amazing achievements to
balance after 31 years in club management positions,
accomplish this level of commitment in our business. I
Clark applied for his first liquor retail role as a Store
felt that Cellarbrations Wingham set the benchmark in
Manager at Cellarbrations Wadalba on the NSW
our industry, then topping these accolades by wining
Central Coast and has gone on to build a fulfilling
the Retail Drinks Australia Store Manager of the Year.”
career and a name for himself in the industry.
Taking out the title at such prestigious awards,
“My journey in retail started with zero experience
Clark attributes his success to the influence he has
but a belief that Shane Madden [General Manager at
over the business, from the customer service culture
Retail Liquor Specialists Group] saw in myself that I
he has developed, to store layout, product range, and
met the requirement to fill the position.
finally, his understanding of the industry and the
“Every day since then I have been learning
issues it faces.
something new about retail and drawing on my own
“My passion is to see our team grow. With a clear
skills to better myself. My skillset at the time was based
understanding of the behaviours our consumers show
around people management and business as I knew an
in-store, we focus as a team on executing responses
on-premise environment, but I simply adopted these
that will entice the consumer. We focus on getting
experiences to apply them to the off-premise.
small things done well and bringing great offers that
“Teaching my team superior customer service is
are great value to our consumers.”
what I enjoy the most. I have been asked on a few
Having found his passion in liquor retail, and
occasions now ‘what makes you get out of bed each
a work-life balance that allows him to enjoy his
morning to do your job?’ and I guess the answer is
hobbies of bike riding, spending time with his
making a difference in peoples’ lives.”
grandchildren, and travelling the NSW coast in his
Clark has developed a passion for the liquor retail environment that has been recognised by the industry,
campervan, Clark encourages others to consider a sea change in their careers.
accepting Liquor Store Manager of the Year at this
“If you are wanting to look into liquor retail,
year’s Retail Drinks Australia Awards, and both he
reach out to people in the industry for assistance, an
and the store he manages being recognised at the IBA
existing retailer, your network such as peers, long term
Five-Star Awards.
business partners, and support partners – in my case
“It was a humbling feeling but also a very proud
IBA and ALM, and build relationships with people
moment for myself in my journey, being awarded the
you have invested in so you can make the correct and
Five-Star Excellence IBA Store Manager of the Year in
informed decisions.”
66 | National Liquor News
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“We focus on getting small things done well and bringing great offers that are great value to our consumers.” Will Clark Store Manager Cellarbrations Wingham
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