WWW.PROFESSIONALBEAUTY.COM.AU SEP•OCT 2022 THE BIBLE OF THE BEAUTY INDUSTRY THE FUTURE BEAUTYOF TECHNOLOGYAND SUMMERSPRING/ Skincare Edit
PROFESSIONAL RESULTS FRENCH ELEGANCE INSPIRED BY NATURE SCIENTIFIC RESEARCH withperformanceClinicala nurturing philosophy EXCLUSIVELY IN CLINICS & SPAS
Inspired by nature
www.sothys.com.au | p1800 816 599
scientificAdvancedresearch
OURTHROUGHSOTHYSDISCOVERVIDEO
Sothys Organic Beauty Garden, in the pristine high country of the Dordogne in Central France, is a Botanical Research station for the organic cultivation of native plants specific to this particular environment. Sothys have a collaborative relationship with the University of Limoges’ ‘green science laboratory’ where original molecules from plants are identified and then developed as active ingredients giving Sothys a unique concept of originality in the creation of new products.
To watch the video below scan the QR code.
The Most Powerful Portable LED System in the World The Versatile LED Device for Small Spaces & Light Lounges “I am all about clinical results and this device can guarantee that the wavelengths are exactly what I need them to be to cause those clinical results – I am going to get a better result with this (Dermalux LED) than any other LED device. That’s why I think this is the best LED in the market” DR ABS SETTIPALLI , MCHD, BChD, BSc Industry Leading Aesthetic Doctor BEFORE AFTER
Photodynamic
Bespoke Photodynamic Therapy (PDT) programmed protocols based on joules delivered
Medical CE ARTG listed & Medically CE certified to treat Acne, Psoriasis, Wound Healing & Pain Relief (muscular skeletal)
Smart Cooling System: Temperature regulation for wavelength stability (consistency and longevity of device)
The Dermalux Tri-Wave MD signifies a new era in LED Phototherapy treatments, pushing the boundaries of medical LED technology next level clinical application
Bespoke high-power, single wavelength LEDs with variable optical power settings (High power ceramic LED technology)
Configured to deliver more photons to the treatment area than any other LED device 20 pre-set standalone, combination & post treatment protocols
A unique thermal management system via forced air cooling regulates the LED temperature to enable a more intensive energy treatment
MANUFACTURER OF THE YEAR MULTI-AWARD WINNING DERMALUX
Simple touch screen operation with a wide range of pre-set and custom protocols
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Articulated 4 LED panel design: face, head & body Therapy (PDT)
Swiss Pine polyphenols & a hyaluronic acid INNOVATIONduo ONLY AT SELECTED PAYOT SALONS & SPAS Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa. www.payot.com | join us payotaustralia
THE NEW WRINKLE-SMOOTHING SKINCARE RITUAL AsseeninMarieClaire We’resendingPAYOTsalonsnewcustomers
booster serumCLINICALLYLISSETESTEDProtects skin against daily aggressors and blue light(2) Improves skin texture(4) Gives an immediate and lasting plumping effect(1) Regenerates the skin during the night(3)
(1) Use test carried out on 21 volunteers. Application twice a day for 4 weeks. % of volunteers who perceived the effect. (2) Use test carried out on 23 volunteers. Application twice a day for 4 weeks. % of volunteers who perceived the effect. (3) Use test carried out on 20 volunteers. Application once a day for 4 weeks. % of volunteers who perceived the effect. (4) Use test carried out on 23 volunteers. Application as a cure twice a day for 10 days. % of volunteers who perceived the effect.
treatmentPlumping
Wrinkle smoothing cream Resurfacing sleeping cream 10-day express radiance and wrinkle
The skin is plumped The skin looks visibly younger The skin is rested The skin tone is evened out (1) 91% (2) 85% (3) 87% (4)
86%
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A combination of smoothing and stimulating movements to erase wrinkles, relax the features and restore radiance to the face.
SEPTEMBER/OCTOBER 2022 20 42 68 2272 On THE COVER Our cover story this edition is by Venus Concept. We look at why more and more beauty therapists are #VIVADIVAS.becoming 9 Editor’s letter 10 What’s on our radar 12 News 20 Beauty Investigation - At home devices 22 Cover Story - Venus Concept 26 Mixed Beauty - Spring Brights 30 Skincare - Menopausal Skin 32 Skincare - Zinc Sun Protection 34 New Products 36 Technology 38 Makeup Trend - Blush 40 Profile - Hilary Holmes 42 Talking Point - The Future of Beauty and Technology 55 ABIC 56 BSI - A sneak peek at our speaker lineup 58 Salon Profile - Light Years Studio 60 Fresha 62 Timely - Payment solutions 64 Homegrown Heroes - Megan Potter 66 Career How I Got Here - Gavin Tan 68 Teeth Whitening Devices 70 Skinfluencer - Kathryn Trivella 72 Style File - Emily Faussett 74 Biz Cover 76 Kitomba - Metrics You Need 78 Talking Beauty with Hannah Gay 80 Profile - Dr Robin Chok 82 Webinar with Lutonic 84 Wellness - Candles 86 Beauty Expo Review 88 Diary 94 Beauty Escape - The Langham, Melbourne 8 WWW.PROFESSIONALBEAUTY.COM.AU contents
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In our Style File we chatted to this incredible makeup artist to find out her favourite looks on page 72. “I’d say minimal, natural and dewy skin that looks like it’s been sunkissed, along with fluffy lashes and a nude or bold lip! There is nothing more I love than enhancing natural beauty; ensuring the skin looks healthy and glowing. I’ll always focus on the skin [first], ensuring that my client looks like the best version of themselves."
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BHAPUBLISHERMEDIAEXECUTIVE CHAIRMAN Simon MANAGINGGrover
InCORRECTIONtheJuly/August edition of Professional Beauty it was stated in Talking Point that Ultraderm’s Advanced Mineral Makeup range was Australian Made. We would like to correct this as it is imported from America and is new to the Australian market. It is being distributed by Pauline Valle of In2Skin Australia. Advanced Mineral Makeup is manufactured with the purest pharmaceutical quality natural ingredients, free from parabens, talc, fragrance and dyes.
WELCOME TO our Spring/Summer edition of Professional Beauty. As we go to press we are excited to be on the cusp of meeting some of the most innovative leaders in our industry at this year's BEAUTY & SPA Insiders event this month. The speaker lineup is stellar and it's a reminder of how important it is to get together face to face and exchange ideas with peers for business growth in the beauty and skincare arena. We are always amazed at the incredible evolution in the industry and it is most recognisable in skincare and the device category. The rise of technology and the incredible advanced skin formulations is ever-changing. We chat to market leaders about their most dynamic discoveries and their plans for 2023 in Talking Point: The Future of Beauty and Technology on page 42. A leader in the device category is Venus Concept and I chat to Nadene Saliba about the revolutionary technology changing the skincare game on page 22.
“I launched Ellodi after working with and selling products for over a decade to major retailers I became quite obsessed with personal care and self-care products. When looking at the self-care market I found that there was a real mismatch of product quality, advice, and confusion around how to use products. Ellodi was born out of an idea to make self-care simple. Kathryn is this edition's Skinfluencer. Read her story on page 70.
This duo believe that they truly grew into themselves when they first started their makeup brand ‘Megan Potter Cosmetics’ together. We chatted with the pair about their success, the highs and lows of working with family, and what’s in store for the future in Homegrown Heroes on page 64.
PROFESSIONAL BEAUTY | 9 editor's letter
BEAUTY WRITER Shania O'Brien sobrien@intermedia.com.au
FOLLOW US:
Megan Potter andHawtinAmanda
HannahEDITORGay hgay@intermedia.com.au
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Emily Faussett
This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
Our beauty pages are filled with a pop of bright - has anyone else noticed just how colourful the packaging has become for brands? Check out our Spring/Summer edit on page 26. This issue we also shine the spotlight on the rise of incredible homegrown makeup artistsmaking a name for themselves both in Australia and overseas. Hilary Holmes is featured on page 40 and we also chat to Emily Faussett in our Style File on page 72. We hope you enjoy this edition and look forward to meeting you at BSI!
MICRO-INFUSION
Ultraderm’s new at-home micro infusion system is the perfect product for those who want perfect skin between salon appointments. The product combines the rejuvenating benefits of Apple Stem Cells and Micro Needling to improve skin firmness, tone, texture, and clarity. The kit includes the Skin Renew Cream with Apple Stem Cells 50mL (full size), the Skin Renew Serum with Apple Stem Cells 10mL, and a .25mm Micro Needle Roller. The Skin Renew Micro Infusion System was created to achieve extremely fast visible results by enhancing product absorption to the skin after use. For more, contact Ultraderm on 1300 660 297 SKINCARE DEVICES
MAGIC
The skincare device market is soaring, with Fact.MR reporting the market to be at $17.1 billion at the end of 2021; and projected $20 billion by the close of 2022. COVID-19 caused the skincare device market to be in flux like never before. As the medical industry’s focus on treating respiratory illness increased, all resources were pooled away from non-pandemic related procedures. Which is when the at-home skincare device rose: companies invested in technological advancements that people could use with ease from the comfort of their own homes. Manufacturers focused on the production of LED therapy devices, AI-enabled gadgets, and at-home microneedling.
THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON ON OUR
SOAR
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FAST FACT: The growing rate of medical tourism is projected to expand the Australian and New skincaregiantsSeveralpergrowthcumulativemarketZealandataannualrateof9.9%yearuntil2032.industryintheglobaldevicemarket are turning to partnership,acquisition,andcollaboration to secure their place before the peak of the boom. For example, in November 2021, Lancer Skincare collaborated with the technology startup ByondXR and launched The Virtual Lancer Dermatology Shop. The new virtual store offers in-home benefits of Lancer dermatology through a digital platform.
GOOD MORNING GLOW
The Beauty Chef has recently launched a magical ingestible powder specifically formulated for women over 50 years-old to transform their skin, and boost immunity, energy and overall well being. Glow Ageless powder contains skin-protective antioxidants and a powerful combination of Certified Organic probiotic wholefoods including nutrient-dense shiitake mushroom, maca and grapeseed extract with provitamin Awhich is necessary for the cellular turnover process - along with vitamin C for collagen formation and iodine for normal production of thyroid hormones.
The wholefood is a daily essential for radiant skin, healthy hair, and optimal gut health. Glow Ageless is especially supercharged using The Beauty Chef’s unique Flora Culture bio-fermentation process and can be consumed easily by mixing 5g of the powder in 200ml of water, a smoothie, yoghurt, or your favourite drink. For more, contact The Beauty Chef on 02 9363 1648
VERY VINOTHERAPIEVEGAN PB is absolutely loving Caudalie’s new Vinotherapist Range. After inventing the first Vinotherapie Spa in 1999, the brand has used more than two decades of expertise to create a natural line that is a delight for the Vinotherapistsenses.isthe perfect solution to atopic dermatitis, the second most common skin condition after acne. The range caters to itching, redness, and dry, sensitive skin. Its soothing solution is available in a Vegan Body Butter and a Hand & Nail Repairing Cream created to prevent itching, nourish, protect, and repair the dermal layer without leaving them feeling greasy. Both of the products are made from a vegan formula with 98% natural-origin ingredients including desert date oil, grape seed oil, organic shea butter, and organic sweet almond oil. For more, contact Caudalie on po.uk@caudalie.com
PROFESSIONAL BEAUTY | 11 PB radar
“Anyone that is considering entering... even if you're scared, just do it scared! I have managed to land higher-level, higher-paid gigs when people learned I have won at the international level, it's actually helped raise the calibre of the teams I'm working with. I think for me personally the biggest thing is the boost to my confidence. As creatives we can sometimes struggle with crippling self-doubt and just having that acknowledgement of your work... it really does push you to work harder and push you out of your comfort zone so you continue growing."
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For more information or to enter now, visit www.beautyawards.com.
ENTRIES NOW OPEN INTO AWARDSBEAUTYINTERNATIONALTHEINDUSTRY
ENTRIES INTO the International Beauty Industry (IBI) Awards 2023 have now opened.Australian makeup artists can submit their works to go into the running to be named an IBI Makeup Award 2022/2023 recipient across a range of categories. According to a press release provided by the IBI Awards, the awards are designed to “elevate public awareness to the level of artistic skill and innovation in the beauty industry and celebrate the community of artisans who create this incredible level of work.”Theannual awards are open to entrants from across the globe. Entrants must be over the age of 18. Professional makeup artists, non-professional makeup artists and beauty students are all eligible for entry. Hair artists are also able to enter. A spokesperson at IBI said, "Australian hair and makeup artists are currently only behind the US and Canada in the number of placements at the international level. Our team and the Judging Council have been so impressed with the exceptional level of artistry. The talent is absolutely there for the country to be recognised as world-leading."Entrantsarerequired to submit photographs of their work, up to three per entry. The cost is $US75 per entry, or one free entry for beauty students or those entering the Repairative category. There are 24 makeup categories in total. Categories range from Best Full Face to Best Natural, Best Drag to Best Bridal. An additional 20 categories are open to hair artists.Category Winners and Finalists are blindly selected by a group of elected judges. Those judges will base their selects off of the final work only, regardless of who and where the entry is submitted from. Australian makeup artist Rae Morris has been named as one of 14 judges. Registrations to join the IBI Judging Council are also currently open. Category Winners will each receive a personalised IBI Award Statuette. Multi-IBI Award winning makeup artist, Jennifer Ellis who hails from Perth, spoke highly of the competition. "I have won several times since 2018. I actually considered it a win, as cliche as this sounds, just to enter; to be part of this platform that recognises artists, not based on popularity, social media or a name, but purely based on our own artwork. When you pour your blood, sweat, tears, passion, hard work into that image you've created with those people that you've worked with, to have this platform to share it with, genuinely being a part of it is a win in itself.”
@medik8anzwww.medik8.com.au 1800 242 011 CRYSTAL RETINAL - WORKS SO FAST IT LEAVES RETINOL BEHIND *BiochemREDUCECLINICALLYPROVENTOVISIBLYLINESBY20%**J.,1990, 268, pp 371-378 **Proven via independent clinical study on Crystal Retinal 6. Tested on 33 participants over 12 weeks. Go From Before To After. 11 Times Faster. * CRYSTAL RETINAL
WHETHER AT home or at work, or simply traveling between, it’s impossible to ignore the recent rise in living costs. The Australian Bureau of Statistics (ABS) announced that in the 12 months to March this year, the Consumer Price Index (CPI) rose 5.1% - the highest rise in a decade. July saw an interest rate rise of .5% coming off the back of another .5% increase in June, as orchestrated by The Reserve Bank of Australia (RBA). Wages have increased since this time last year, but at a mere 2.4% comparatively. So what do the numbers mean for salon owners and their staff? For employees, managing higher personal everyday expenses requires a wage increase. “There have been many cases of employees leaving having been offered more money either to work in another salon, or a different industry,” explains Reika Roberts, Aesthetic and Beauty Industry Council (ABIC) Chair and founder of Australian distribution company derma aesthetics. “It’s no secret that anyone could walk into another door and get an increase.”
“Pricing for profit is something that many salon owners are learning. It’s really important for small business owners to display the value they bring to people in their pricing.”
“We are also active with every state’s small business commissioner. Having these amazing people to talk to gets our points to the minister if we are not able to meet directly. It’s great to be part of the change.”
The onus is then on the salon manager to boost morale and encourage a strong company culture. “Hourly rates and salaries are one thing, but culture and values are now more apparent than ever. We see many salons actively working on this to ensure employees feel purpose and areParticularlyvalued.” vital after a challenging two years for small business, Reika argues that now is the time to invest in staff training and education as a means of securing greater staff retention rates.
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From the distribution level, businesses like derma aesthetics are electing not to raise costs, providing a much-needed resolve to its partners, many of whom are attempting to return to surplus postCOVID.Similarly through her work with ABIC, Reika says the priority remains on supporting small businesses. The group achieves this by connecting with governing bodies such as COSBOA, providing a voice for the industry. Alongside ABIC CEO Stefanie Milla, Reika is responsible for gaining recognition for “the crucial role [our industry] plays in the nation’s recovery with employment of women, apprentices and the sheer volume of small businesses.”
Price rises from suppliers typically fall between 3 and 5%, she says, however these figures have been seen to double. “Certainly 10% price increases have become the norm” - costs distributors are then made to wear. “Raw materials, transport, supply chain logistics all have seen substantial increases. Of course, there is also a move toward sustainability, and sustainable equivalents are certainly much more expensive.”
The trickling down of these costs can further impact the salon owner. Ultimately, the choice lies in whether to carry the increase in labour and material costs, or to increase the prices of their in-salon services. “Pricing for profit is something that many salon owners are learning. It’s really important for small business owners to display the value they bring to people in their pricing. Instead of looking at price, it’s important for salon owners to focus on the value they bring to people and to how they make them feel - and price accordingly,” Reika suggests.
Reika says the hikes have been both unwelcome and unpredictable. “We have become accustomed to price rises being implemented at the beginning of a year, but now many suppliers have increased their prices at various intervals throughout the year.”
HOW OWNERACOSTSRISINGNAVIGATETOASSALON
According to an article published by The Council of Small Business Organisations Australia (COSBOA), rate rises have led to increases in rent for commercial leases and increases on business loans. Other key cost hikes have occurred on wholesale prices, international freight and wage growth.
– Reika Roberts
The side where no Light Energy Masque was applied had more redness. The side with Light Energy Masque had less redness.
light energy masque amplify the effects of light therapy
To learn more or become a stockist go to dermalogica.com.au/become-a-stockist
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The program also aims to standardise training, and to further regulate an increasingly unregulated beauty industry.
“It is also an expectation of consumers that Beauty Services workers have high skill levels with technical and theoretical knowledge. There is a great amount of education and expertise required to work in the industry. The Beauty Services Industry Reference Group (IRG), who made this program possible, recognised this need and acknowledged that the best pathway for training and employment would be the implementation of an apprenticeship at Diploma level.”
ROLL OUT of the Diploma of Beauty Therapy as an apprenticeship has officially kicked off in Queensland. News of the impending educational offering was first reported by Professional Beauty last year, however details on the course have only recently been released.
NEW
“Accredited training is crucial,” says Dominique. “The apprenticeship creates a benchmark for a high standard and consistent quality of services delivered throughout the team. Upskilling staff with a comprehensive training approach increases the value of the skills gained not just in a business, but the industry as whole. This works to make salons more reputable, well-regarded and sought-after.”
Recognising the increase in demand for more “advanced, technical and invasive treatments”, Dominique believes “it is vital, with the technical and scientific level of knowledge and skill required to diagnose and treat skin disorders and to prescribe clinical grade skincare and treatments safely, that an employee is fully skilled and trained.”
“The Diploma of Beauty as an apprenticeship as a formal training pathway will help secure and safeguard the industry's integrity. [It] will give the employee an opportunity to learn on the job, grow with the business and have support from other team members who already have experience. It bridges the gap between study and the level of skill needed for real-life work scenarios.
The Diploma of Beauty as an Apprenticeship as a formal training pathway will help secure and safeguard the industry's integrity.”
Professional Beauty can confirm funding for this apprenticeship will be provided by The Queensland Department of Employment, Small Business and Training (DESBT).TheDESBThasagreed to fund 100 percent of the apprenticeship, to the value of up to $AU11,050. This funding will be allocated to the training provider. The first training provider of the course has been announced as Katrina’s School of Hair and Beauty. On speaking with Dominique Lamb, Chief Executive of The National Retail Association, PB learns that the Diploma of Beauty Therapy as an apprenticeship is aimed at widening the pool of beauty APPRENTICESHIPBEAUTY TO ALLOW INCOMING THERAPISTS TO TRAIN
To register for the apprenticeship, contact: Jennifer Champion Industry Skills Advisor, National Retail Association P: 1800 738 245 | 0431 062 293 E: Orj.champion@nra.net.au Michelle Lobban School Principal, Katrina’s School of Hair and Beauty P: 07 5428 1110 E: apprenticeunit@katrinas.com.au
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WHILE THEY WORK therapy applicants in line with the current employment shortage affecting aesthetic businesses.“Beautypractitioners are a very soughtafter profession, and the apprenticeship is a solution to the employment shortage by allowing businesses to employ people with a keen interest in the industry who are not yet trained or qualified,” Dominique said. By combining off-site training with on-the-job experience, employment in the sector will become more appealing.
“Apprentices learn the interpersonal skills of consulting with clients to provide tailored services and advice, make recommendations on treatments and sell retail products. They are also afforded opportunities to apply theory in the clinical environment, and under the guidance of their employer, become equipped in the technical and business operations of the salon.”
If you can’t get a clear sense of what the job description is from the listing, this is a sign of a company without clear focus, forward planning or goals. Avoid!
5 RED FLAGS TO AVOID IN JOB ADS
JOB ADS alone can be incredibly telling of what applicants can expect from roles, writes Kirstie Mcdermott. Job hunting can be tough, so we wouldn’t blame you if, after a few hours on your first day of searching, you felt like giving up completely and staying put. That’s because you might have encountered a terrible job ad (or ten). The good news is that awful job postings are a bit of an endangered species and are on the way out, but you can still find some lurkers.Here,you’ll find some red flags to watch out for in job listings – if you see all or any of these, turn the page and move swiftly on. (Alternatively, you could go straight to the Professional Beauty job board and save yourself a lot of pain!)
1 Really vague job descriptions
4 “Fast learner”
If you see any combination of the words “Self-starter”, “Fast learner” or “Able to manage your own time”, take a beat. What this really means in this context is you won’t be given much direction, you'll have to figure things all out on your own, and your workload will be so intense you’ll be managing it into the night, every night. Yes, that’s what “your own time” means in this instance.
2 Too many tasks and responsibilities
5 “Management experience” or “mentoring required” Unless you’re going for a management position, where you’ll be managing a team and providing feedback to staff, this is a red flag. It essentially means that the company will expect you to manage your colleagues, provide feedback and mentoring on top of your actual job, but they definitely won’t be paying you a management salary to do so. This article was produced in partnership with Jobbio.
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When you see a job posting that contains a huge list of responsibilities, some of which are out of the scope of what would normally be expected for a beauty job or if you’ll be expected to do tasks that are the remit of a totally different job, think twice. It either means that the employer doesn’t really know what they are looking for, or they are expecting far too much from the role.
3 Cliché phrasing Companies adore buzzwords – some can be amusing and raise a smile, but there are other, more nefarious ones to keep an eye out for too. “No two days are the same” or “must be willing to switch lanes or directions quickly” are often seen in conjunction with “fast-paced work environment”, and in a nutshell, it can mean that the work environment is chaotic.
https://jobs.professionalbeauty.com.au/
Before After
DANGEROUS DEAL
The future of the skin devices market is expected to bank on key technological advancements in the global healthcare industry such as the introduction of LED therapy devices, AI-enabled gadgets, microneedling tools, and microdermabrasion instruments among countless others. In fact, the fall in in-salon treatments have thousands of experts concerned about the state of their clients’ skin — and the measures they’ve begun taking to mask it. “There is definitely an increase in interest in Do-It-Yourself and at home treatments due to the pandemic limiting access to professional services,” said professional makeup artist Tess Williams. “As a result, I’ve found many of my clients asking for … unusually heavy makeup to
In some serious instances, the damage cannot be completely undone. “Treating such mistakes can be extremely timeconsuming and costly,” added Radi. She also spoke about a problem most people do not consider — which is treating the new
At-home skincare devices been on the rise since the beginning of 2020. Thousands of Australians have elected to take the health of their skin into their own hands and try their luck with skin devices purchased on the internet — but many remain unaware of the risks that come with such a gamble.
Australian salons and clinics have suffered two-fold in 2022, with extreme weather events causing further delays in salon and skin equipment, and beauty products. Because the market was not expected to bounce back until mid-2023 at the earliest, thousands of people decided to take matters into their own hands and invest in at-home skincare devices.
Shania O'Brien investigates.
PEOPLE DO not like to be reminded of it, but the pandemic has permanently changed the way people live their lives. This change goes far beyond wearing masks and owning an endless supply of disinfectant; this change has seeped into the way millions buy their makeup, eat their food, spend their time online, and most relevantly: take care of their COVID-19skin.had a significantly negative impact on the industry; repeated lockdowns disrupted the supply chain, non-COVID treatments were suspended or postponed, and aesthetic treatments took a backseat to other elective surgery.
“The fall in in-salon treatments have thousands of experts concerned about the state of their clients’ skin — and the measures they’ve begun taking to mask it.”
And even then, using home-use devices have the potential to cause more damage than they claim to repair, especially when it comes to devices like high-intensity lasers. “Improper use of lasers may cause epidermal burning or injury to the skin’s surface, which will then need to be addressed by a professional anyway,” said Nadia Radi, the Head Dermal Therapist at Contour Clinics in Five Dock, Sydney.
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mask at-home device disasters. And while makeup can work wonders, there is still a larger problem to deal with once the foundation comes off. While at-home devices can save time and money, the average person is not familiar with how to properly use them — and besides, the best results always come from professional services provided by those who have trained extensively in skincare.”
“Often, home-use devices will not deliver the same result as a medical-grade laser or high-end skin technology. The use of professional equipment also comes with the knowledge and skills of a professional skin expert.” – Nadia Radi skin issue takes time away from dealing with the initial skin concern. “[Attempting to correct a client’s at-home mistakes] can also cause delays in the treatment of their initialAndskin concern.”additionally,Radi did not understand the fanfare surrounding some at-home skin devices, and was a keen advocate for professional-use devices persisting in the beauty industry. “Often, some of the home-use devices will not deliver the same result as a medical-grade laser or high-end skin technology. The use of professional equipment also comes with the knowledge and skills of a professional skin expert.” Another significant problem is the lack of training people receive when they choose to care for their skin themselves. “Being educated about a device is so important before it’s used — and most individuals unfortunately do not have that luxury when they simply order skin devices off of the internet.”Evenstill,at-home devices are mild versions of most in-salon devices. While it can be great for maintaining results it is impossible for users to receive anywhere close to the same result as they would when trusting a professional in a safe environment. Skin clinicians have repeatedly argued that the most a person should be using at home is a 0.3mm derma roller that aids in the deeper penetration of product into one’s skin; but even then, derma rollers need to be thoroughly disinfected before and after each use and cannot be used on skin with cuts or abrasions, active acne, or any other skin condition that causes a predisposition to injury or infection. In fact, the Therapeutic Goods Administration (TGA) cancelled an electronic microneedling device on 4 November 2019 and warned Australians against undergoing procedures using unapproved medical devices. The product was not proven to be sufficiently safe or effective for use. “Microneedling is a procedure where small needles embedded in a device puncture or scrape the skin. It is believed to treat skin conditions such as acne scars by promoting the release of collagen … but the risks of microneedling include skin redness, ultraviolet (UV) sensitivity after the procedure, and in some cases there is a risk of scarring or infection,” revealed an official from the TGA in a statement. “The risk is much greater if microneedling is done without the supervision of a health professional or with inadequate hygiene controls.” A leading cosmetic industry CEO, Dr Vivek Eranki of Cosmetique Cosmetic Clinics, especially warned patrons of falling into the trap of DIY non-injectible fillers. Cosmetique presently have 17 clinics across Australia and are highly respected in the community for their professional services and diligent approach to health and safety.
PROFESSIONAL BEAUTY 21 beauty investigation
Devices that claim to provide professional services, such as smoothing fine lines or plumping lips, should not be sold directly to the public because of the potential for disaster. All kinds of injectibles need to strictly only be administered by professionals in a clinic that undergoes medical-grade cleansing and disinfection.
“The risk is just too high,” said Dr Eranki. “Even if you are lucky and do not immediately notice any issues, it does not mean that potential permanent damage isn’t just around the corner.” n
Several professionals have warned that should a person accidentally self-administer injectibles, it is important for them to reach out to a cosmetic clinic or go to the emergency room immediately.
“An increasing number of people are seeking treatments to smooth smile lines and crow's feet and plump up their lips and cheeks — but they are buying them online to use at home themselves,” said Dr Eranki. He revealed that such a phenomenon is occurring due to the misconception that needle-free devices are safe to use. “Hyaluron pens use extremely high pressure to penetrate the skin and do not provide enough control over where the filler is placed, which then results in serious harm to the skin, lips, and even a person’s eyes.”
An additional issue is the poor quality of the filler itself — which often contains silicone that tends to move around the body and cause long-term pain, infection, permanent scarring, and disfigurement.”
“My strong advice to consumers is to avoid purchasing or using needlefree devices such as hyaluron pens or other similar products for injection of hyaluronic acid or other lip and facial injectibles,” said Dr Eranki. “These products are unsafe and could cause serious complications. We are seeing a rise in the number of people purchasing these DIY products online from overseas and attempting to use them at home. They are extremely dangerous and should be thrown in the bin.” Dr Eranki was surprised by the marketing push for consumers to buy such products online, which are largely created overseas by unlicensed and unregulated manufacturers. “They use influencers and other types of clever promotional techniques to lure unsuspecting people into buying these products, but they are not safe and should not be used.”
SMARTSCAN™ TECHNOLOGY
22 | WWW.PROFESSIONALBEAUTY.COM.AU cover story
Repairs signs of skin damage, Scars from injury, acne, or other skin •conditionsVisiblepores
• Diminishes deep wrinkles
• Abnormal skin texture Applicator 2) WRINKLE REDUCTION DIAMONDPOLAR™WITH technology - also uses heat to naturally boost collagen production, something that slows down with age. This helps to restore a youngerlooking appearance.
chats to Nadene Saliba about the revolutionary technology that is changing the skincare game.
VENUS VIVA GLB
CASE$40,000 in 90 days. Several VIVA clients have successfully generated over $40,000, in their first 90 days using a proven implementation strategy for Beauty Salons.
Venus Viva™ is a NanoFractional RF™ (fractional radiofrequency) skin resurfacing device with a passionate clinician following around the globe. This revolutionary technology facilitates the repair of mild to severely damaged skin without the lengthy downtime of traditional ablative skin resurfacing devices, and with reduced risk (infection and PIH). NanoFractional RF™ with SmartScan™ technology allows efficacious and consistent energy delivered to multiple depths in the skin.
Applicator 1) SKIN RESURFACING WITH NANOFRACTIONAL RF™ technology - works with small pins that safely deliver energy through the skin’s surface. This creates tiny micro-dermal wounds, which the body then works to heal naturally. This process is what repairs signs of damage seen on the surface of the skin. As the wounds are so tiny, the treatment is much more comfortable than lasers or chemical peels, with minimal downtime.
ONE DEVICE for ALL SKIN RESURFACING.
• Softens fine lines
WHY MORE AND MORE BEAUTY THERAPISTS ARE BECOMING #VIVADIVAS
The NanoFractional RF™ applicator utilises proprietary SmartScan™. This technology uses a unique algorithm to scan between randomised groups of four pins to deliver energy at variable impact zone densities in a single tip. This enables variable levels of ablation of the epidermis and coagulation of the dermis, which result in more effective skin resurfacing that addresses a wide range of mild to severe skin conditions and is safe for all skin types. As a non-surgical solution for skin resurfacing and wrinkle reduction. The Venus Viva™ has 2 applicators: one for skin resurfacing and one for wrinkle reduction and skin tightening.
Venus Viva™ can replace all other skin resurfacing devices with one fully customisable lightweight, tabletop device. Combined with Venus Concept’s unique business model, Venus Viva™ will give you a higher ROI than other skin resurfacing devices.VIVAreal-lifeBUSINESS
The DiamondPolar applicator uses proprietary (MP)² technology, which is a combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Field (PEMF), to treat moderate to severe wrinkles and rhytids'*. MultiPolar RF uses a unique algorithm to deliver more homogeneous heating to multiple tissue depths, which allows for faster build-up of heat and easier maintenance of therapeutic temperature. The effect of Multi-Polar RF is enhanced by PEMF, a non-thermal technology emitted through the applicator’s electrodes. Radio Frequency directly stimulates fibroblasts, while PEMF induces fibroblast proliferation through the release of the growth factor FGF-2. (MP)² is proven and effective in remodelling of collagen, which tightens skin, and the creation of new capillaries, which increases blood supply to the area. The unique electrode placement of the DiamondPolar applicator allows for treatment around the eyes, along the jowls, and other smaller areas to tighten skin and smoothen out fine lines and wrinkles. Treatments with this applicator are comfortable with no downtime, and Radio Frequency technology is proven safe for all skin
The NanoFractional RF™ applicator is equipped with state-of-the-art patented tip technology with up to 700 pulses. The tip has the largest spot size in the industry, which leads to shorter treatment times*. The pins are shaped like small needles. Once placed on the skin, the sharp pins easily penetrate the stratum corneum mechanically. When a pulse is fired, energy flows through the tip of each pin, which allows them to penetrate even deeper into the tissue.The therapeutic depth of penetration can reach up to 500 microns. Each row of four pins acts as a group of pins that are activated one at a time. While this group of pins is active, the rest serve as return electrodes. Current is switched between each group of electrodes so that the
Two years ago, I invested in the Viva which was a huge step for me being in my first year of business and a solo owner. The Viva exceeded both my clients' and my own expectations, achieving results beyond some of the latest lasers and nano-fractional treatments for resurfacing on the market, with little to no downtime. Viva Nano-Fractional resurfacing fast became my top selling treatment, and within a year I upgraded to the Versa, bringing in another dimension to my business, the signature treatment "Venus Concept's Tribella"! This treatment sells itself, clients are hooked, and to be honest, they become obsessed with Tribella and their skin!
TESTIMONIAL FROM ANA OWNER FRESH SKIN CLINIC
Our bodies contain cells of diverse types. Cells communicate with its surroundings and receive signals of tasks they need to perform. For example, the cell fibroblast, a cell that produces collagen, receives a signal as to when to start and when to stop producing collagen. PEMF delivers quick pulses of electricity via a coil, when placed over the targeted treatment area, inducing magnetic fields through the skin that alter the electrical charge of dermal cells. This results in an increase in collagen production via dermal fibroblasts and the stimulation of angiogenesis for healthy cell renewal.
• Tightens and smoothes sagging skin • Achieves a younger-looking appearance
Clients are getting such remarkable results from Venus Viva. It is such a fantastic tool not only for diminishing deep lines and wrinkles, but for correcting skin conditions such as enlarged pores, acne scars, rosacea, poor texture, and uneven skin tone. Combined with our DMK Enzyme treatments we are achieving amazing results for our clients; it has taken our treatment results to the next level. Venus Viva has been a great financial investment and generated an impressive ROI within the first few months, as the results are visible, and we are confident in recommending to all our clients.
PROFESSIONAL BEAUTY | 23 cover story
DIAMONDPOLAR APPLICATOR WITH (MP)2 TECHNOLOGY
PATENTED TIP TECHNOLOGY
TESTIMONIAL FROM OWNER WHITNEY AT WHITNEY HAZE COSMETIC ARTISTRY
HOW DOES PEMF WORK?
Pulsedtypes.Electromagnetic Field has been used and applied safely in medicine for decades with the commercial release of the Diapulse in the 1950’s combining both Radio Frequency + PEMF FDA (Food and Drug Administration) approved for therapeutic treatment post-surgery for pain and Edema in soft tissue. PEMF assists with a large variety of indications and medical conditions including wound healing, assistance in bone repair, pain relief, Parkinson’s, treatment of migraines, diabetes, and depression*. However, there has been little known about the use of PEMF in cosmetic medicine until now.
Making the choice to bring the Venus Viva into my clinic was really a no brainer. When comparing with other modalities on the market currently nothing quite meets the mark like the Viva does. Since having it in the clinic and seeing the results firsthand I have a brand-new love for an industry I did not think I could appreciate any more than I already did. The results, coupled with the self-confidence my clients are showing is just so heart-warming. One client really makes my heart happy. This client is in her 60s, does not work, travels by train and bus for several hours for her 4 weekly visit and sticks to her home care routine. Her skin improvement is obvious when she enters the room, but so is her self-confidence. The quick turnaround in her appearance is just so amazing, so her trust in our abilities and education is at its highest. I am only a few months post bringing the Viva in clinic, and it’s booked out months in advance, I am ready for a second device.
P: +61 416 022 096 E: info.au@venusconcept.com n
MINIMAL DOWNTIME The client experiencewillmild redness
A clinicalpublishedstudy showed that four weeks after the last treatment, total surface area, length, and width of striae alba significantly decreased from the baseline (p<0.001).
Patient satisfaction scores of “Satisfied” and “Very Satisfied” for changes in texture, size, and overall improvement were 96.67%, 93.94%, and 96.97%, respectively.2Results in another peer-reviewed clinical study indicated that NanoFractional RF is effective in improving skin texture and pigmentation.
energy is delivered consistently throughout the tip surface. No return pads allow for more homogeneous energy delivery, resulting in safer treatments and consistent clinical outcomes. The precise amount of RF energy of up to 62 mj is delivered to each pin individually and uniformly, which ensures consistent dermal heating and enhances patient comfort. High energy density is distributed through a small footprint per pin (150 x 20 microns) for a more customised treatment and to treat in smaller areas. The pins create micro-dermal wounds to activate the natural wound healing process. The high temperatures cause collagen remodelling and trigger neocollagenesis. The surrounding intact skin serves as a reservoir for stem cells and relevant proteins, which results in faster wound healing, uniform post-treatment tissue appearance, and significantly less downtime than fractional devices.traditional
RESULTSCLINICALPROVEN
24 | WWW.PROFESSIONALBEAUTY.COM.AU cover story
A published clinical study showed that 100% of patients rated their satisfaction with the results of their Venus Viva treatments as “Excellent,” “Very Good,” or “Good.” Treatments with the NanoFractional RF applicator are safe for all skin types with low downtime.
*Rf And Pulsed Magnetic Field Combination: An Innovative Approach To Effectively Address Skin Laxity, Body Reshaping and Cellulite. - Leonardo Marini, MD, Trieste, Italy Contact Us Venus Concept Australia and New Zealand Suite 3.06, Level 3 20 Rodborough Road Frenchs Forest NSW 2086
TESTIMONIAL FROM KRISTIN OWNER PEACHY SKIN CLINIC
Venushourswearingpost-treatment;however,theycancontinuewiththeirdailyactivitiesimmediatelyafterwardandcanresumemakeup24aftertreatment.Viva™treatmentsare
AUSTRALIAP:+61(0)28329 0770
also lower pain than traditional skin resurfacing, so that patients living with skin damage can seek corrective treatment without fear of unbearable discomfort. The quick treatment time and reduced downtime also allows patients to avoid loss of income due to excessive downtime. For clinicians and patients around the world, Venus Viva™ has been a game changer for improving the appearance of mild to severe acne scarring, surgical scars, and stria.
Quick lunchtime treatment - A single face treatment session lasts no longer than 30 minutes. The number of sessions in a treatment program will depend on the individual patient, but typically varies between 3-4 sessions, every 4-6 weeks.
SHORT TREATMENT CYCLE
IMPROVE YOUR ENERGY E. energy@dermaenergy.com.au C. 1300 799 709 W. dermaenergy.com.auDermaEnergyInfo “We are here on Earth to improve our energy. At Dermaenergy we are committed to improving the energy of others and committed to improving their lives too. Everything we do centres around energy. It’s our mantra, our ethos, our commitment - holistically and scientifically.” Sean Abel. Cosmetic Chemist + Creator.
BRIGHTS SpringSEEK Embrace the start of Spring with fun product packaging designed to woo you (and your clients!) CanGro Bold Brows and Long Lashes CanGro 0414 952 873 Ere Perez Cocao Butter Lip Colour in Play Ere Perez 02 9130 3582 Glasshouse Flower Show Soy Candle Sapphire Group 02 9757 3080 Hi Sweet 3D Faux Mink Lashes in Daisy Hi Sweet 0451 977 339 INIKA Organic Lip & Cheek Cream in Morning Total Beauty Network 03 8544 8000 Jane Iredale PurePressed Blush in Awake Margifox Distributors 1300 850 008 Lanolips Hand Cream Intense in Rose Lanolips hello@lanolips.com LoveFace Cosmetics Lipsticks in Cherry Blossom, Pink Prism and Cherry Tomato LoveFace hello@wearetmf.com Luk Beautifood Lip Jam Luk Beautifood 1300 669 442 LYCON Pinkini Intimate Exfoliant LYCON Cosmetics Australia 07 3004 6200 Mavala Nail Color Cream in Salzburg Cosimer 03 9645 1933 Payot Rituel Douceur Emollient Hand Cleanser Payot 02 9874 1166 Runway Room Mineral Cream Blush Runway Room enquiries@runwayroom.com Summer Fridays Lip Butter Balm in Poppy Summer Fridays mecca.com.au Photography: Brandee Meier Concept and product curation: Hannah Gay 26 | WWW.PROFESSIONALBEAUTY.COM.AU beauty
Advanced Mineral Makeup Luminizer in So Beautiful Pink Advanced Mineral Makeup 1300 660 297 Basics by B Eye & Face Palette Basics by B basics@ozbeautyexpert.com Hi Sweet Baby Buttface Natural Multi-Stick Hi Sweet 0451 977 339 Koko & Kush Pineapple Express Mask Koko & Kush www.kokoandkush.com.au Mine Tan Tri-Hyaluronic Acid Tan Serum Drops Marq Labs 1300 819 331 Nails. Inc Live Your Zest Life Scented Nail Polish Duo and Sticker Set Style Patisserie 02 8095 8112 NaturalSpa Body Wash in Exotic Pomegranate Artav Australia 1800 805 276 OPI Infinite Shine 2 Long-Wear Lacquer in Don't Wait. Create. International Beauty Supplies 02 9486 3211 RefectoCil Lash & Brow Booster RefectoCil 02 7200 8452 Sarah Hudson Age Control Eye Cream Skin by Sarah Hudson 02 9481 7546 SpaRitual Nourishing Vegan Color in True Freedom SpaRitual 03 8520 9541 Trinny London Better Off AHA/PHA Gel Cleanser Trinny London tlc@trinnylondon.com Ultra Violette Vi's Dream Sponge Ultra Violette violette@ultraviolette.com.au PROFESSIONAL BEAUTY 27 beauty
Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer in Medium Charlotte Tilbury mecca.com.au Fedua Apricot Oil The Beauty Embassy 07 5646 7298 Holme Beauty Primer Holme Beauty 0488 111 950 Intraceuticals Retouch Palette Intraceuticals 1300 725 660 iS Clinical Active Peel System High Tech Medical 1300 309 233 Jane Iredale Liquid Minerals Foundation Margifox Distributors 1300 850 008 Mine Tan Vitamin C Tan Serum Drops Marq Labs 1300 819 331 NaturalSpa Body Wash in Tropical Mango Artav Australia 1800 805 276 RMS Beauty Hydra Powder Blush in Maiden's Blush RMS mecca.com.au 28 | WWW.PROFESSIONALBEAUTY.COM.AU beauty
Beaute Pacifique Corpus Paradoxe Body Oil Beaute Pacifique 03 9562 0513 Caudalie Beauty Elixir Caudalie po.uk@caudalie.com Dermaenergy DermaBrushes Dermaenergy 1300 799 709 Fedua Long Lasting Gel Effect Nail Polish in Azure The Beauty Embassy 07 5646 7298 Frank + Bare AHA Deodorant in Coconut + Lime Frank + Bare www.frankandbare.com.au Image Hydrating Hydrogel Sheet Mask Professional Beauty Solutions 1800 625 387 Kylie's Professional Mineral Goddess Shadow in Nature Kylie's Professional 0413 351 717 Mavala Nail Color in Detroit Cosimer 03 9645 1933 Miss Frankie Nail Polish in Mint To Be Miss Frankie hello@missfrankie.com.au Riffi Body Mitt SalonQuip 03 9767 2777 Skeyndor Sun Expertise Fresh After-Sun Emulsion Vogue Image Group 1800 554 545 Sothys Nourishing Body Elixir Manola 1800 816 599 SpaRitual Body Creme in Geranium Cedarwood SpaRitual 03 8520 9541 Wrinkles Schminkles Facial Plumping Sheet Mask Wrinkles Schminkles 1300 620 122 PROFESSIONAL BEAUTY 29 beauty
Support a variety of hormonal changes in the skin with these targeted solutions. Manage MENOPAUSAL SKIN Advanced Nutrition Programme Skin Collagen Support Margifox Distributors 1300 850 008 Dermaenergy RV Revive Medium Dermaenergy 1300 799 709 Image Prevention+ Daily Hydrating Moisturizer Broad Spectrum SPF 30 Sunscreen Professional Beauty Solutions 1800 625 387 Medik8 C-Terra Luxe Lipid Vitamin C Enhanced Radiance Serum Advanced Cosmeceuticals 1800 242 011 mesoestetic Purifying Mousse Advanced Cosmeceuticals 1800 242 011 Payot Harmonie Lotion Moisturising Dark Spot Corrector Cleanser Payot 02 9874 1166 SkinMTX Milky Luminous Mask Advanced Cosmeceuticals 1800 242 011 WiQo Smoothing Face Fluid Advanced Cosmeceuticals 1800 242 011 Photography: Brandee Meier Concept and product curation: Hannah Gay 30 | WWW.PROFESSIONALBEAUTY.COM.AU skincare
Aspect Dr Soothing Gel Advanced Skin Technology 1800 648 851 Dermalogica Daily Milkfoliant Dermalogica 02 8437 9600 dermaviduals Suusmoon Lotion N Derma Aesthetics 02 9960 1300 Intrametica Purify Body Cleanse Dermal Supplies Australia 1800 717 525 Natural Look Dermobalm Cream Facial Cleanser Artav Australia 1800 805 276 Skin Virtue Future Advanced Serumist Anti-Aging Liquid Facial Treatment Skin Virtue 02 8052 3500 SkinGen Q10 Eye Cream Esthetica Academy 1300 624 703 Sothys Clarity Cleansing Milk Manola 1800 816 599 WelleCo The Goddess Elixir WelleCo 08 9284 6002 PROFESSIONAL BEAUTY 31 skincare
product curation:
ZincTHINK Alternate your SPF offering for the warmer months with these zinc-based options. 32 | WWW.PROFESSIONALBEAUTY.COM.AU skincare
Photography: Brandee Meier Concept and Hannah Gay
LEFT Aesthetics Rx Tinted Water-Resistant Sunscreen Cream with Zinc Oxide SPF50+ Aesthetics Rx 08 7225 6489 Aspect Sun Physical Sun Protection SPF 50+ Advanced Skin Technology 1800 648 851 Lust Minerals Clean Tinted Sunscreen UVA/UVB Broad Spectrum SPF50 Lust Minerals lustminerals.com.au O Cosmedics Mineral Pro SPF 30+ Triple Defense Protection INSKIN COSMEDICS 02 9712 8188 Soler Luxe SPF Cream SPF 30 Soler wholesale@solerspf.com We Are Feel Good Inc. Sticky Zinc SPF 50+ Light Tint We Are Feel Good Inc. 0488 422 844 ABOVE endota Natural Clear Zinc SPF 50+ Endota Organics 0490 770 414 Liberty Belle Rx Superstar Facial Sunscreen SPF 50+ Liberty Belle Rx libertybelle.com Medik8 Physical Sunscreen Broad Spectrum SPF 50+ Advanced Cosmeceuticals 1800 242 011 Rationale The Tinted Serum SPF50+ Rationale 03 9421 1535 Skin O2 Sunscreen UVA + UVB Broad Spectrum SPF 30 Skin O2 07 5593 4488 Synergie Skin UberZinc SPF 15 PA+++ Synergie Skin 1300 689 619 The Kind Sunscreen Natural Sunscreen SPF 30 The Kind 0411 212 616 PROFESSIONAL BEAUTY | 33 skincare
A break-down of the most lust-worthy product launches, with Hannah Gay. RECRUITS the new Dermalogica Daily Brightness Boosters Kit 02Dermalogica84379600 Lira PRO Brightening Masque Dermal AustraliaSupplies1800717 525 Aspect Retinol LGS+ Advanced Skin Technology 1800 648 851 Dr. Naomi Sweet Spot Intensive Spot Corrector Dr. drnaomi.comNaomi We Are Feel Good Inc. Wild Rosella Sunscreen Lotion SPF 50+ (available 29/09/22) We Are Feel Good Inc. 0488 422 844 Velvet Concepts Rouge Stick in Power Style Patisserie 02 8095 8112 MADARA The Concealer Collection shade extension in Golden Hour, Sand and Warm Latte Style Patisserie 02 8095 8112 34 WWW.PROFESSIONALBEAUTY.COM.AU new products
By The Be. La Terre Body Scrub The Beautique 02 6101 8001 endota LavenderAustralianEyePillow Endota Organics 0490 770 414 ultraderm Skin Renew Micro Infusion System Ultraderm 1300 660 297 SkinGen Peel Collection Esthetica Academy 1300 624 703 Sothys CleansingMicellarGel 1800Manola816 599 LYCON Pinkini Intimate Exfoliant LYCONAustraliaCosmetics 07 3004 6200 Rationale #2 The Mask Rationale 03 9421 1535 PROFESSIONAL BEAUTY | 35 new products
OBSERV 520x The Global Beauty Group 1300 006 607 BODY
MICRONEEDLING
+ LED To be used in conjunction with your LED device,
DIAGNOSE
PREP this supportingbenefitsistreatmentprofessional-onlybyDermalogicadesignedtoenhancetheoflighttherapybytheskin’senergy production faster than using This result in PRO Masque Dermalogica 02 8437 9600
the device alone.
36 | WWW.PROFESSIONALBEAUTY.COM.AU technology
By Hannah Gay
LET’S TALK TECH
SkinPen is a Collagen Induction Therapy (CIT) device suitable for use on the face, neck and hands. The treatment works in three stages - the application of a topical anesthetic to assure client comfort, wireless treatment to create thousands of controlled microchannels in the skin, and application of the LIFT hydrogel for friction reduction. The SkinPen is best used on clients looking to treat acne scars, fine lines and wrinkles, as well as pigmentation.
Light Energy
We discover what’s trending in the device world this season.
Skeyndor LED Body System and Slim Drone Programme Vogue Image Group 1800 554 545
new
SkinPen Precision Advanced Skin Technology 1800 648 851
smoother skin texture, lines and wrinkles. Dermalogica
can
This device by Skeyndor recently launched into the market, combining three technologies with a photoactive cosmetic product for head-to-toe remodeling. The programme is designed to rejuvenate and firm skin tissue, and utilise thermostimulation and electrostimulation to stimulate cell metabolism and firm the muscle and deep tissue respectively. Ideal for clients looking to improve cellulite, reduce localised fat, and tone.
In the interest of providing your clients with a detailed skin analysis, the OBSERV 520x system is equipped with nine observation modes. The device utilises analysis and recommendation software, and provides defined visual evidence of skin indications from the surface to the deep dermal layers. The tool is designed to empower skin professionals to guide the patient through their consultations confidently, and ultimately increase client engagement and investment.
Advanced Cosmeceuticals 1800 242 advancedcosmeceuticals.com.au011
Blush is a powerful tool, especially when in the hands of someone who knows how to use it. Shania O'Brien breaks down the recent blush trends you need to know with makeup artist Amelia Singson Kemp.
38 | WWW.PROFESSIONALBEAUTY.COM.AU
BIGGEST BLUSH TRENDS 2022 A MAKEUP ARTIST SHARES THE
Amelia revealed that she really enjoyed the trend of people placing blush high on their cheekbones for a lifted look. “Placement is so important. Going back to what I said earlier about the makeup style being more of a subtle sculpt thanks to the Clean Girl aesthetic, the higher placement gives more of that sun-kissed look and when paired with a glossy highlight, can look gorgeous on anyone.” However, Amelia warned that the product is extremely easy to misuse. “Too often have I seen people choose the wrong colour for their face; you should pick a shade to match your overall colour story. Think of it like planning your outfits, you want to make sure each piece complements the others!” But figuring out an individual colour story for each client is difficult when you’re in a rush – so a professional tip Amelia shared is that if in vain, sticking to a neutral shade that is similar to your client’s lip colour is your best bet. “Planning out a cohesive look can really tie a person’s whole face together,” she said. “Another hot tip would be to pop some blush on the nose, eyelids, and chin for a more cohesive look. It is still perfectly fine to use regular eyeshadow afterward, but the addition of the blush in those areas brings the look together and makes it feel less like the product is just a random bit of colour on the face.”
Amelia also spoke about the importance of being open to different blush formulas and textures. Every client has unique skin. The easiest way to know what will suit them best is for professionals to familiarise themselves with the different kinds of blush. “There are no hard rules for what type of blush you should use,” said Amelia. “You can wear a cream formula even if you’ve been a powder wearer your whole life. The different textures have different finishes, and you can also layer powder over cream for longer wear.” n
MAKEUP TRENDS ebb and flow like tidal waves, but it appears that the dewy, sun-kissed look blush can provide is here to stay. Professional makeup artist Amelia Singson is extremely pleased about the resurgence in the product after years of focusing on heavy“Aftercontour.twoyears in lockdown, our makeup preferences have changed,” she said. “We went through the whole no-makeupmakeup trend, and now its slowly inching its way back to sculpted but in a subtle way, thanks to the ‘Clean Girl’ aesthetic on TikTok.” She added, “Speaking for myself, I really embraced my features over lockdown and makeup became more about enhancing what I have rather than disguising my face. There’s a shift towards a more natural, fresh look that gives the appearance of health (which I love).”Butblush has evolved from simply being used to give skin a naturally flushed look; makeup artists have found a way to use blush and contour to create a temporary non-surgical facelift.
are five BeautyProfessionalblushesislovingthisseason: Curtis Collection Baked Blush in Bombshell For more information on the Baked Blush,
7373. Ere Perez Rice Powder Blush & Bronzer in Brooklyn For more information on the Rice Powder Blush & Bronzer,
5577.
Here contact Victoria on 9421
Curtis
03
RMS contact 9420 contact
Beauty Lip2Cheek in ‘Beloved’ For more information on the Lip2Cheek cream colour, contact MECCA on 03 9420 7373. NARS Afterglow Cheek Palette For more information on the Afterglow Cheek Palette,
MECCA on 03
Ere Perez on 02 9130 3582. Jane Iredale Glow Time Blush Stick in Enchanted and Glorious For more information on the Blush Sticks, contact Margifox Distributors on 1300 850 008. PROFESSIONAL BEAUTY 39 makeup
5 MINUTES WITH HILARY HOLMES
VISITING THE Holme Beauty website, you’ll come to learn the Hilary Holmes story. She describes her uptake of makeup use as a teenager as a means through which to gain approval from others. “I was a big girl, wasn’t cool, and had really poor selfworth,” Hilary tells me. “Once I started getting into [makeup], I saw the creative powers of it; how fun it was to create such amazing shapes and colours to compliment myHavinglook!” transferred her passion into a career, Hilary came to draw on her own experience as a motivator for change. She sought to “show clients what no one else has been kind enough to: that you don't need to look like that girl, be skinny like that model, have the brows like that ad, or the full lips like that friend.” Now a makeup artist of 15 years, Hilary first launched a Masterclass series back in 2016. “What started out as a very transactional hands-on class has now also broadened to work with clients' own face shapes, makeup preferences and through Curiosity got the better of Hannah Gay, who was eager to learn more about Australian-owned Holme Beauty. What she didn’t expect to find was a makeup brand (and brand founder) rooted in genuine philanthropy. discussion,” Hilary said, “changing the narrative of how someone feels about themselves and of why they applyHilarymakeup.”prides herself on not having a typical clientele, ensuring classes are decidedly as unintimidating as possible. “With that comes clients of all the demographics, skin tones, ages, makeup approaches, and upbringings.” The goal for Hilary is clear: that clients are to learn to back themselves and that makeup should serve us as a tool as opposed to an armour. “Unanimously we can all agree that for too long we have not been shown how to love ourselves, who we are, and what we look like - it's always to aspire to be someone else. Not with the Holme Beauty experience, we are here to change the game.” This philosophy extends into the Holme Beauty cosmetics brand, which Hilary first launched in 2021. Taking a practical approach, she said of the move: “I wanted to create Holme Beauty as a way of creating an epic, performance product that made sense to a user's makeup bag and gave them easy and educated decisions on how to feel that day.” Despite numerous delays, economic struggles, and an inability to create content caused by Melbourne-based lockdowns, Hilary reflects on this period with positivity, having utilised her time to better her product.
Hillary will join Professional Beauty as a panelist for this year’s BEAUTY & SPA Insiders event. To learn more, www.beautyandspainsiders.com.au.visit n “I wanted to create Holme Beauty as a way of creating an epic, performance product that made sense to a user's makeup bag and gave them easy and educated decisions on how to feel that day.”
40 | WWW.PROFESSIONALBEAUTY.COM.AU makeup
orders@sothys.com.au SPF 50+ broad spectrum for very high UV protection Skin friendly formulation for all skin types • Velvet finish – non greasy • 4 hour water resistant - sports active MADE IN AUSTRALIA FOR AUSTRALIAN CONDITIONS manolahealthPhone Manola : 1800 816 599 Email : orders@sothys.com.au Two choices of broadSPF50+spectrumsunscreensforeverydayuse.
Skincare devices and skin formulations are constantly evolving in the market. Anita Quade chats to industry leaders about their latest offerings and what we can expect in the year ahead. THE FUTURE BEAUTYOF AND TECHNOLOGY 42 | WWW.PROFESSIONALBEAUTY.COM.AU
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How can salons ensure that they get a great return on investment? “The advantage of Fractional Plasma® is that it is the newest innovation in skin resurfacing treatments, a method that uses excited gas to create plasma energy. With Jovena®, Fractional Plasma® targets the superficial layers of the skin and patentedmicro-retraction.promotesThisnew,technologymeans more comfortable treatments, faster treatment times, less downtime, and the ability to be used anywhere on the body.
What do you see as some of the biggest changes in the technology device sector over the past five years?
“Throughout the past few years, we did see during the COVID pandemic a lot of our salons struggling to keep their business’ doors open and retain staff. During this period, they had to look and find other solutions and / or alternatives to still stay operational.Salonowners were reluctant to invest in new devices, not knowing what or when this pandemic would end. With businesses back booming to pre-lockdown, we are seeing more innovative devices coming into the market and a trend in leading advancements – with greater R&D. We believe the biggest change has been the customer experience and the journey they go on to find the right device to complement their salon – there is greater awareness around our customers’ needs and with this came an encouraging burst of skincare within the broader beauty sector. We are seeing more independent players that are entering the beauty device category, but also seeing changes with mergers and acquisitions within this space – creating a large scale of deviceBreraofferings.isrecognised as a Global leader in medical aesthetics and holds several patents for devices related to the industry, including Plasmage® – the first fractional plasma device.”
CEO of Brera Medical Technologies Attilio Grattacaso says, ‘We asked ourselves this question: what do anti-ageing professionals expect from a device? The answer is an all-in-one solution: safe, non-invasive, and easy to use.’ ‘With the same device, you can create protocols from 15 to 90 minutes for both the face and the body, and you have visible results from the very first session. The applications are numerous: facial rejuvenation and lifting, skin laxity, cellulite, muscle toning and lymphatic drainage.’
CATHERINE BIEDERMANN Managing Director, Advanced www.advancedcosmeceuticals.com.auCosmeceuticals
COSMECEUTICALSADVANCED
Tell us about your latest technology advancement on the market?
“Jovena® offers a standalone expandable platform, that offers greater return on investment for partner salons. The beauty about Jovena® is that is offers an overall approach to skin regeneration by combining two patented modalities in a single device.Jovena®offers a breakthrough in multilayer treatment options for full skin regeneration, including epidermal resurfacing, deep dermal remodelling, and muscle toning.Manufactured and made in Italy by Brera Medical Technologies, it is based on two new recoverydiscomfortinsuperiordevicemicrosurgery.andsoftrevitalisation,forenablesageingindustrytechnologiesand muscles.toRFinvasivePlasma®technologies:patentedFractionalforminimallymicrosurgery;andDiathermocontraction®reachdeeperdermallayersJovena’scombinationofisuniqueintheandrevolutioniseshowskincanbetreated.Itunmatchedprotocolsskinresurfacing,décolletagemuscletoning,tissuecoagulationminimallyinvasiveTheall-in-oneallowsyoutoprovideresultsforpatientslesstime,withlittletonoandwithshorterperiods,allyearlong.”
salon owners.”whenongoingCosmeceuticalsatandmanagersdevelopmentonfieldtoassistourequipmentteamHeadOffice.Advancedofferssupportandtrainingandifneededbyour
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For salons that invest in your device what education and support are they offered?
“With all our devices in market at Cosmeceuticals,Advancedweoffer in-salon training by our highly knowledgeable clinical trainers. When a device is purchased, our salons are equipped with all marketing assets, including all clinical support - manuals, protocols, equipment information and training modules prior to being trained on the device. Our highly trained engineers install and test these devices prior to training, so there is peace of mind. If salons are needing a refresh in any training modules or have onboarded new staff members, we have our highly educated business
Jovena® offers four highly innovative modalities for amazing effects – it is a device that is easily delegated to salon practitioners. The advantage is that Jovena® is an expandable platform offering various treatment options, therefore offering various streams of revenue.TheJovena® platform offers a sleek, compact in size and a great added treatment option to any salon. Jovena® will easily complement other in salon treatments – therefore creating greater return on investment, with lower overheads and consumable costs.” n
EXCLUSIVELYAVAILABLEIN-CLINIC& skinmtx.com.au ClinicallySkinMTXResearchedFormulation® Elevate WithAestheticYourPractice SkinMTX® Trusted by Dermatologists, Aesthetic Doctors and Medi-Spas SkinMTX® offers a complete range of formulations from in-clinic solutions to post-procedure home care and special care. A perfect companion to your aesthetic practice, SkinMTX® pushes the boundaries of efficacy to offer high potency products that are specially designed and formulated to penetrate optimally into skin to achieve visible results. skinmtx.com.au | 1800 242 011 Activate skin’s restorative ability for lasting youthfullooking skin and vitality ANTI-AGEING ANTI-ACNE Purify skin for long-lasting mattness and a comfortable feeling of freshness BRIGHTENING Improve the appearance of pigmentation and even skin tone for luminosity SPECIAL CARE Boost your skincare regime to reveal flawless skin DERMAT Recommended for postlaser and post-procedure IN-CLINIC Professional monodose treatment kits to nurture and optimise healthy-looking skin
• We train individuals on all aspects of the Consultation so that their ratio for closing a sale on treatments would be 9/10. Here, we ensure that all individuals understand sales techniques and objectives they MEDIHA ZEESHAN SkinGenCo-CEO& Esthetica www.estheticaacademy.com.auAcademy may face with their clients and how to follow up and nurture their database.
What do you see as some of the biggest changes in the technology device sector over the past five years? “What we have seen over the past five years is the body contouring devices are becoming extremely popular in the aesthetic/cosmetic industry. Body contouring has become as big as skin treatments currently and is on the incline as more and more people seek ways to trim down their fat and tone their muscles.” For salons that invest in your device what education and support are they offered?
•processQ&A’s- After Practical Training we allow up to an hour for questions and answers for any queries the students may have had on what they
• Request sales reports from their database to see trends, peaks and pits and address what is not working as well as what is.
• We set regular meetings and show them a Business Plan. Here we include open opportunities on their market, their website, external and internal gaps as well staff and team culture, business setup and follow up regularly on these gaps.
•learnt.Ongoing Support- Our motto at Esthetica Academy and SkinGen is “Support is our number 1 focus”. We truly believe that once you are certified on a device it doesn’t mean you know it all, and this is why we will continue to support you for all situations that may arise through phone, video call, Zoom, Skype and/ or email.”
• Marketing offers- We offer an array of social tiles as well as marketing resources to ensure the device/branding is exposed to clients.” n
“Esthetica Academy and SkinGen both offer extensive training, in our Keysborough office or in clinic/premises subject to the needs of the student. What our training is inclusive of is as follows:
• Demos- We offer a live demo held by the Trainer as well as a real model that has been taken through the procedure previously. Here, the students can understand technique, form and mechanism of devices as well as take notes and see what it is they are actually asked to be doing
• Theory Training- Our theory training entails discovering the science and mechanisms and principals behind our devices and key insights into clinical consideration such as contraindications and adverse reactions. We also cover Consultations and Consent Forms to ensure our students are confident from start to finish
ESTHETICAACADEMY
“Body contouring has become as big as skin treatments currently and is on the incline as more and more people seek ways to trim down their fat and tone their muscles.”
How can salons ensure that they get a great return on investment? “Investing in one of our machines will always be a return investment. We ensure:
Tell us about your latest technology advancement on the market?
• Practical Training- This part of the training is the most important and effective part. It is here, the student can understand how to apply effective treatment through practice and supervision on a live model with the device and really feel into the training aspect. Clinical etiquette as well as describing treatment to the patient and the practical treatment is all part of this
“Picostar is our latest advancement on the market. Picostar is a laser pigment and tattoo removal device that: • Uses 4 wavelengths (1064nm, 532nm, 650nm and 585nm) to shatter and treat the broadest ranges of pigment/tattoo colours on the widest range of skin types. • Ultrashort pulses optimise the delivery of energy to the targeted particles ensuring effectively treated • The Focus Array Lens is indicated for the treatment of acne scars, wrinkles and improves skin texture as •rejuvenationThetreatment stimulates the production of new collagen and elastic fibres, which result in reducing fine lines and pore size, increasing skin elasticity and improving skin condition.”
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Change the way you treat skin. Customisable solutions for your client’s skincare needs using groundbreaking technology alongside the purest of ingredients to treat all skin types and conditions.
Visit
dermaviduals.com.au/for-clinicsbydermaaesthetics
Tell us about your latest technology advancement on the market? “Derma Aesthetics are the Australasian distributors of the EXCEED Medical Microneedling device by amiea med, proven to reduce the appearance of wrinkles and treat scarring among a vast array of skin conditions presented in clinic. The device comes equipped with all global certifications including: TGA Class 2 medical device, FDA Class 2b medical device, Medsafe, ISO and CE. Along with the device itself, the sterile needle cartridges are TGA certified which means you are working with a microneedling device (and needle cartridges) that is safe andTheeffective.sterile needle cartridges are unique in that they are designed with a tilting needle plate that adapts to the surface of the skin resulting in perpendicular needle insertions, thus reducing epidermal trauma. They are also created with a safety membrane to prevent backflow of liquids, ensuring no risk of contamination to the hand piece. It can be operated at a frequency of up to 150 hertz - having the capacity to create up to 900 micro channels per second! The EXCEED Medical Microneedling device undergoes the most stringent of testing to ensure accuracy, quiet running and client comfort.” What do you see as some of the biggest changes in the technology device sector over the past five years? “Medical microneedling provides the operator with an effective skin treatment modality that works with the skin and not against it.
“Prior to the launch of any new treatment, care must be taken to help maximise your return on investment. These steps can be transferred to any NEW modality and are as follows -
LISA PAONE Head of Education Derma www.dermaviduals.com.au/exceed/Aesthetics
In recent years we have seen a shift in how the skin is treated, with many clients and clinicians looking for skincare treatment modalities that are less ablative, abrasive and basically, integrityandtargetmodalitiesformulationsprincipleskincareskin barrier.unnecessaryconditionsthemicroneedlingeffectivedowntime.resultsclientsisremoving.rebuildingmodalitiesofareaboutclientsareAlthoughless painful!thesetreatmentsstillreadilyavailable,aremoreinformedtheirskinhealthandunderstandingthebenefitsworkingwithtreatmentthatfocusonasopposedtoMicroneedlingtheperfectoptionforwantingtoachievewithoutprolongedAsafeyetincrediblytreatment,regulartreatmentsareidealwaytomanageskinwithoutcreatingdamagetotheWeseethatthefutureofisbasedonarepairandworkingwithandtreatmentthataredesignedtoreplenishmentoftheskintherebuildingofstructuralfromtheoutsidein.’
“Derma Aesthetics are the leaders in microneedling education and to ensure effective connections,educationalwehave created several strategies that will support our EXCEED partners with their education requirements.OurEducation Hub - an online education portal, designed to support the success of our partners via educational courses that can be completed anytime and anywhere. Our EXCEED Medical Microneedling course contains both theoretical and practical components including assessments to support best practices and yourclinicManagerBusinessconditions.treatingandgettimesiseducation,your clients.bestfulltheanatomyeducationitself,focusedMedicaltreatment outcomes.NotonlyisourEXCEEDMicroneedlingcourseonthetreatmentbutwesharein-depthsurroundingtheandphysiologyofskinsothatyoucanhaveconfidenceincreatingthetreatmentpathwayforAlongsideouronlinepracticaleducationprovidedineachstateseveralthroughouttheyeartohands-onwithEXCEEDtoperfectyourskillsinavastarrayofskinYourdedicatedDevelopmentwillalsoprovideineducationtosupportcontinuedgrowth.”
• Before launching the treatment, do your research! Check out what others are charging for the treatment in your location and ensure your pricing is on par. Take into consideration the quality of your device, the time you have taken to implement the device, any training you have completed away from your business, along with any additional business running costs - Don’t undercharge!
For salons that invest in your device what education and support are they offered?
• Create a launch promotion and market the new treatment well, utilise internal marketing and social media - use your database! Work with your Derma Aesthetic Business Development Manager to create a launch event that will excite your clients and also offer a promotion for the launch.
• Promote packages instead of single treatments to encourage rebooking for best results and better return on investment.” n
• Knowledge is power! Ensure each of your team members have completed training and are confident in the treatment itself and understand the treatment USP’s. To further support the success of the launch, add an internal treatment focus for the team. This could be coupled with a team incentive for the team member who sells the most during the launch period.
DERMA AESTHETICS
“Medical microneedling provides the operator with an effective skin treatment modality that works with the skin and not against it.”
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How can salons ensure that they get a great return on investment?
www.fresha.com https://play.google.com/store/apps/details?id=com.fresha.Fresha https://apps.apple.com/au/app/fresha/id1297230801
“Allowing science and nature to work seamlessly together, we have crafted functional formulas that deliver clinical results with minimal effort and downtime.”
Tell us about your formula innovations and your target audience?
“My skincare line aims at covering all aspects of skincare, incorporating natural skincare and active medical-grade products. I am a big believer in adapting evidence-based medicine with authentic, time-tested ancient recipes. I feel there is no one solution to a problem, and we must adapt and be open about using eastern and western medicine to solve the problems. Allowing science and nature to work seamlessly together, we have crafted functional formulas that deliver clinical results with minimal effort and downtime. Committed to delivering a solution that is easy, accessible, and designed for everyday use, Dr Tanya Skincare combines the best of both worlds — my culture and modern science — to redefine what it means to truly glow from the inside out.”
Tell us your plans for the brand in 2023?
“We are going to be launching internationally by the end of 2023 in India, USA and the UAE. We are also in Research and Product Development based on our client’s skin issues to define solutions. Using my medical background and experience I am passionate about empowering customers to make educated choices regarding their skin health, they'll see remarkable results.
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What is one of the hero ingredients in skincare currently? “In recent years the skincare industry has been turning to more ‘natural’ and ‘clean’ ingredients but the unfortunate truth is that not all natural products are created equal. Some merely ride on the coat tail of reputable ingredients, while others rely heavily on marketing spiels that oversell and underdeliver. I think the key to good formulations is how a brand combines those hero ingredients. This is why it was so important when creating the Dr Tanya brand, that I was able to hand select two of the world’s most potent and powerful natural ingredients to form the heart and soul of our natural range, Holy Basil & Cacay Oil.”
While our skincare range is doctor-derived and formulated with science front of mind, we aim to deliver products and knowledge that are accessible, affordable, and simple to understand.” n DR FounderTANYADrTanya www.drtanya.com.auSkincare
How do you see the future of skincare in the next five years?
DR TANYA
“With our customers becoming more and more educated about their health since the start of Covid and lockdown, I see a trend as both GP and skin specialists, of consumers looking for a more holistic approach to skin health and overall wellness. We are now understanding that there is no simple solution to solve a problem.”
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Tell us about your formula innovations and your target audience…. “It’s hard to talk about Sothys formula innovations because the whole Sothys range is in continual innovative evolution. From the very beginning, in 1946, the original creator of Sothys was a Bio-Scientist who created many of his own formulations. When the Sothys’ founder retired in 1966, a young philosopher, Bernard Mas (now elevated to the highest order in France’s Legion d’Honneur) who remains as Sothys Chairman, bought Sothys and dedicated the range to be continued as a Science based, philosophically ethical skin care brand. Sothys was created by Professionals for Professionals, from the beginning…. and has never wandered off this dedication. The next choice (in 1970) for a new generation of research leadership in scientific excellence to join Sothys was a Nuclear Physicist, Dr Claude Richard, who was literally a ‘rocket scientist’ with France’s new packaging is made from recyclable materials. 100% of Payot packaging is recyclable. Payot manufacture skincare for all demographics where skin needs specific attention. How do you see the future of skincare in the next five years? Advances in technology are developing exponentially so where that will lead is anyone’s guess. Payot continue to be world leaders in anti-age and this area is where we continue to Arianespaceexcel. operation. From that date onwards Sothys methodically created all of its own formulations and manufactured all of it’s own products. In some years, numerically, Sothys creates and releases more new skincare products & treatments than any other skincare company in our market. It has been this phenomenal rate in Research & Development achievement that has kept the Sothys brand innovative and relevant for more than 75 years. Today, Sothys redefines the concept of cosmeceutical through the potency of its own originality. Sothys created its own Organic Beauty Garden tell us about this... “At the beginning of 21st century, Sothys created this in the pristine high country in central France. This functions both as a botanical research station and a private garden for public visitation to further encourage the understanding
How do you see the future of skincare in the next five years? This will be a ‘natural sciences’ research led future. Less and less artificial chemicals in skincare formulas, gradually replaced by plant based ‘clinical’ actives that are also stabilisers and delivery vehicles (into the skin).” n
Tell us about your formula innovations and your target audience? Payot for the last 102 years have been at the forefront of skin technology. Most companies these days use off the shelf ingredients to formulate their products and claim innovation. Payot on the other hand are one of the rare companies these days that continue to research and develop their unique inhouse formulas via their own laboratories. That being said, Payot are at the forefront of anti-age and clean skincare. All
Soon to be released will be a new “fourth generation” multilevel hydration range with all the active ingredients derived from Sothys’ Botanical Green Science program. Truly cleaver innovations, from a truely cleaver specialist skincare company, Sothys.”
SOTHYSPAYOT
Tell us your plans for the brand in 2023? “To continue to lead by expanding our R & D team in our own laboratories. Let’s face it after 102 years we must be doing something right.” n this, Sothys created a range with active ingredients that assists the skin to detoxify and combat environmentalresidualpollution.
RITA Australianwww.payot.comGeneralSMITHManagerJEFFREYDALEYAgentfor Sothys www.sothys.com
What is one of the hero ingredients in skincare currently? Well, all you have to do is look at our products and that will tell you. For example, a selective formula of “pure retinol and a pure hyaluronic acid duo” are two of our hero ingredients. The later offsets the of our human relationship with nature and our planet. The Botanical Research team at Sothys Beauty Garden has a collaboration with the ‘Green Science’ facility at the University of Limoges and works to isolate ‘original molecules’ from plants. The next phase in this research stream is through Sothys’ own ‘Applied’ Scientific Research team (of 28 scientists) who process those molecules into active ingredients for future Sothys product formulas. A uniquely fastidious process for a cosmetic house. Tell us about your new Organic skincare for young skin... “It has active ingredients derived form plants cultivated and studied at the Organic Beauty Garden. Prior to appearance of wrinkles rooted in achieving skin homeostasis.”
www.drtanya.com.au
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Do you have devices as part of your salon’s offerings? If you answered yes, you are likely already familiar with the many complexities they bring to your business. Mala McAlpin from the The Aesthetic & Beauty Industry Council (ABIC) reveals the resources that can be invaluable to those working with devices in clinic.
4ABIC’s website is home to a supplier directory, where many reputable industry distributors can be found. This includes a number of device companies, and is the perfect place for new device-goers to begin their research.
business FIVE WAYS BENEFITMEMBERSHIPABICCANDEVICEOWNERS
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ABIC facilitators are ready to take calls from ABIC members throughout business hours, which frequently includes support to business owners who have questions surrounding device topics. Who can provide appropriate insurance is a question ABIC facilitators hear often, just to name one example. And if the ABIC team can’t provide you with the answer you’re looking for, they can certainly point you in the right direction!
ABIC members receive access to an incredibly large community throughout the industry - salon owners, sole traders, beauty and dermal therapists, cosmetic nurses, managers, recruiters, and many in between. This community is the perfect resource for those wanting to pose questions directly to other industry members in the hopes of hearing shared experiences
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One of ABIC’s most highly valued offerings is the digital resource centre, an absolute treasure trove of templates and documents to assist in almost every area of beauty businesses imaginable. From marketing to client support, recruitment to business documents, you can find it in the ABIC resource centre. It is also home to various templates which can help those needing some assistance on client consultations. These of course become much more complex when factoring in energy based devices, and ABIC members wanting to improve their device consultations can find the assistance they need by accessing these resources through ABIC.
The Aesthetic Beauty Industry Council (ABIC) has been created for the industry, by the industry, with the vision of uniting all industry sectors under one powerfully strong voice. ABIC’s goal is to represent the Australian Beauty and Aesthetics Industry, provide an expert voice to government, advocate for benchmark standards, self-regulation, and to support the advancement of our industry at every level. Memberships are available for salons/clinics, managers, individual practitioners, and students. Visit theabic.org.au for more information and membership options.
and advice. The most frequently used platform to access this community via ABIC is the Beaute by ABIC Facebook Group, where questions, comments, stories and recommendations regarding devices are shared almost daily.
About ABIC
ABIC provides an extensive range of education platforms, including a quarterly digital journal, podcast, blog and social media, all of which are updated constantly. These platforms aim to provide ABIC members with the very latest and relevant expert advice, created by industry leaders, salon owners, brands, and therapists from all sectors. Many of these include topics devoted to all things devices, like what to look for when purchasing a laser, or key considerations when opting for a second-hand device.
FROM COST to financing, staff qualifications to training, client safety to consultations, risk management to insurance - there is a lot to consider. This can often be overwhelming for businesses with limited resources, or those new to the device space. As the beauty and aesthetics industry’s most diverse support group, offers countless resources that can be invaluable to those working with devices in-clinic. Here are just a few of them…
GRY TØMTE Founder, Hüd & The Profit + Purpose Concept
MondayHOUSEHINCHCLIFFSYDNEY12September2022 beautyandspainsiders.com.au 56 | WWW.PROFESSIONALBEAUTY.COM.AU
SARAH HUGHES Mediclinic Training Manager, The International Dermal Institute Sarah Hughes is the Mediclinic Training Manager for The International Dermal Institute. Sarah has been a therapist for over 25 years with her area of expertise lying in skin science and skin health, this being the catalyst that led her to gain her associate degree as a Dermal Therapist.Sarah’s passion for skin therapy is infectious, her knowledge of clinical skin analyse is second to none. If you are like Sarah and are always inquisitive to learn then sign up today and join her engaging, informative and high energy session.
Concept – a unique mentoring initiative to help the beauty industry become more purpose driven and people focused whilst still – or rather therefore – optimising profit.
Somewhere in the middle, after a fast growth spurt and a subsequent near full team walk out, she realised it wasn’t enough for a business simply to make a profit at the cost of the culture. And so she engaged one of Australia’s top business and leadership advisors to help her turn her leadership skills around.
Gry Tømte is the Norwegian founder behind the multi award winning skin clinic HÜD, and most recently, The Profit + Purpose
As part of the much anticipated BSI event Professional Beauty reveals a sneak peek of the talented speaker lineup who are set to educate and inspire.
Gry is now sharing her secrets to her people first, multi 7 figure business success with both international and Australian audiences via 1-1 mentoring and coaching, in the pursuit of making the beauty industry one of the most fulfilling industries to both work in and own a business. Gry also writes regular magazine features for both business journals and beauty industry magazines.
The Well,result?HÜD is today one of the top clinics in Australia; famous for its purpose driven business model, incredible results, a leading team culture and multiple accolades. They’ve taken home ABIA Australian Team of the Year, Australian Clinic of the Year, Victorian Clinic of the Year, and DMK Clinic of the Year several years in a row.
Gry founded HÜD in 2014 with zero business or leadership experience, but with plenty of passion for changing people’s lives by changing their skin. The transition from being a hands on therapist to business owner and leader was a steep learning curve.
SARAH HUDSON – MC OF THE DAY Founder & Director Skin By Sarah Hudson Sarah Hudson, our MC of the day, is one of Australia’s most trusted and experienced skin experts. A Skin Practitioner who, as a leader in aesthetic skin therapy, has provided premium skin services to valued clients for over twenty-five years. Frequently invited to share her knowledge at industry events, seminars, media and panels, Sarah is renowned for her expertise in RF Skin Needling, IPL and Medical Grade Laser, Infra-Red Technology and LED Light Therapies. She is frequently featured in industry and consumer media in print, digital and television. Sarah’s reputation for excellence in skin therapy stems from her emphasis best practice procedures. She invests in high-level training and qualifications to maintain a broad and in-depth knowledge of skin physiology and conditions. She is also trusted by well-known Dermatology and Plastic Surgery clinics and is regularly called upon to complement and advise on best practices in skin health.
MELISSA YOUNG Director, Melissa Young Beauty Melissa has been unparalleled with her knowledge, skill and nurture for both inner and outer beauty, basing her obsession in beauty and skin therapies. As an internationally trained therapist, Melissa underwent training in the UK, which saw her to be the first Australian qualified HD Brow Master Stylist, bringing a unique eyebrow shaping method to her clients in Sydney. Melissa extended her passion for eyebrows, completing several advanced Master Classes in Sydney for Feather Tattooing Brows which has seen an extensive demand in her work, having every option available to them for the perfect brow treatments. Melissa’s love for beauty hasn’t stopped at brows, she has established signature beauty treatments in her salon, which have become the essence of her brand. Melissa saw a gap with how corrective meets relaxing when it came to Facials, which led her to form her “one doesn’t fit all” concept of how skin therapies are performed. Combining advanced skincare, machinery, relaxation and a unique decor – her bespoke custom tailored facials are designed in your treatment to suit the individual, with treatments going beyond what the eyes can see.
SANJA MARIA Owner, Face By SM Specialising in the art of non-surgical facial and body rejuvenation, Sanja has over 15 years experience, a Bachelor Degree in Nursing, as well as Diplomas in both Beauty Therapy and Special Effects Makeup. Sanja brings a deep understanding of facial anatomy to her work at Face by SM which she opened over 3 years ago and now has a sister clinic opening end of this year in Mosman.
PROFESSIONAL BEAUTY 57 beauty and spa insiders
DEE DIAZ Founder, Bodywrl Dee is the founder and managing director of BodyWRL – a wellness sanctuary to elevate well-being, optimise physical and mental performance and accelerated recovery through next generation technologies. With a foundation in education and early-childhood development, Dee has deep experience in understanding people and their potential. Dee is the mother of three high-performance athletes and saw first hand how their ability to perform was greatly assisted through technology and recovery.
Coupled with her drive for entrepreneurship, working with ambitious individuals in the corporate world, sports, and the broader community, Dee wanted to address the gap in holistic wellness, recovery and longevity across all modalities. Dee is a pioneer in advanced technologies that reduce the need for invasive surgeries and seeing multiple specialist clinics and has addressed all modalities through setting up BodyWRL.ROBERT CARUANA Senior Manager for Growth & Customer, Smartpay Robert Caruana has a wealth of marketing knowledge and over 12 years experience in the payments industry, and 8 years international experience working across markets in Asia Pacific, South America and Europe.
VITA CATANZARITI Owner, Dolce Vita One of the luminaries of the skincare world, Vita Catanzariti is a highly renowned skincare professional whose leading treatments and superior results have earned her the name, the “Skin Whisperer”. She is a highly trained Dermal Therapist and Laser Safety Officer and a member of the Australian Society of Dermal Clinicians, having trained with the Australian Society of Dermal Science. Everyone’s skin is different and Vita understands this, delivering completely customised and tailored approaches to every individual skin concern, while ensuring her treatments aren’t just another “quick fix”. Vita sees skincare as a unique journey and is interested in the long-term health of your skin. She works on putting together the right combinations of treatments so that you can be confident in your own skin, year in and year out. Keeping her finger on the pulse of aesthetic medical technology, Vita has access to the latest and most advanced treatments and procedures and oversees a variety of complex and challenging cases. She treats a wide range of skin conditions including sun damage and pigmentation, melasma, wrinkles, tired, dull skin, rosacea, diffuse redness, capillaries, acne, scarring caused by trauma or surgery, enlarged pores, leg veins and pre and post operative care. From medical peels and microhydrabrasion to skin needling, laser and IPL, Vita has the answer to every skin concern.Vita’sgoal is to make sure your skin looks the best for your age, educating you on what you should put on your skin so you can enjoy a natural, healthy and glowing complexion all year round.
Robert is a strong strategic thinker dedicated to driving business results, having worked in a broad range of functional roles including Strategic Planning, Marketing, and Customer Experience across a variety of sectors in consumer and small business. Through customer research and data analysis, Robert understands the needs of the customer, developing sound business strategies to drive behavioural change and revenue growth.. n www.beautyandspainsiders.com.au
“The deep penetrating LED Light energy is soothing, targeting skin cells to boost their natural functions. The photoactivated cells enhance dermal blood flow, induce faster healing, decrease pain, reduce acne and more.”
LED Light Therapy Megan then began to do her own research into how she could best assist the healing process and minimise the disfigurement on her face. A friend suggested she try LED light therapy, and told her that if she used it consistently it had the potential to reduce scarring.
“Within days, I noticed it had started to heal. I quickly became obsessed with this technology and poured my energy into learning more. I am now an expert on [all things LED light therapy]. There was a definite gap in the market of LED light therapy as an add on to other treatments.
Megan’s skin cancer removal surgery was supposed to be minor and unobtrusive, but the reality of her situation shocked her. “My skin cancer wasn’t particularly large, but it was in an awkward position, and [the plastic surgeon assured me the procedure would be easy] … but when I finally looked in the mirror, I had about an inch of my head shaved, spanning half my scalp. There were about thirty Frankenstein-esque stitches across my face. Big, black, schlockhorror movie stitches. Nobody had even warned me of this!”
The Salon's Inception Megan Jurisich, Katrina Sly, and Angie Tocco founded Light Years Skin Studio in early 2020. The space offers highperformative 15 to 30-minute rapid treatments at affordable prices. The skin studio operates on The Gold Coast and uses LED to offer modern, refreshing, and uplifting micro-treatments. All three founders have decades of experience, but the skin studio came to fruition in the aftermath of Megan’s unfortunate diagnosis. “I was the recipient of a very unwelcome gift around the time of my 43rd birthday; but it brought me to LED light therapy. I needed to have a basal cell carcinoma cut out of my face which ended up leaving severe scarring,” she said.
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Light Years Skin Studio is a South East Queensland salon that offers revolutionary LED light therapy designed to leave clients feeling rejuvenated. Shania O'Brien spoke to Co-Founders Megan Jurisich and Angie Tocco about the salon's inception and future.
A LEADING LIGHT
The salon has a high performance skin treatment room and three custom-built LED Light Therapy cocoons. The in-studio atmosphere is relaxed and warm, a calm ambiance to complement the stunning micro-retreat space. “We chose a minimalist design that is consistent with our approach to treatments — no fuss and practical. The design has an inclusive feel but still maintains privacy. Above all, we wanted something that we would love visiting ourselves,” said Megan. Light Years also won the Loop Design Awards ‘Interior Spa & Fitness’ Award in 2021. Medik8, Mesoestetic, Vita-Sol The founders carefully selected cosmeceutical brands which reflected their sustainable ethos; and also offered advanced formulations to support their in-studio treatments and provide effective home care skin solutions for all skin concerns. The cumulative benefit of this amazing technology was being overlooked!”
The Space
The skin studio uses the medical grade Lutronic Healite II LED system due to the device's design, effectiveness, and proven clinical results. “We offer two targeted wavelengths, 415nm blue light for effective treatment of acne, blemished-prone skin; and also a combination of 590nm yellow light/830nm near infrared to target to wound healing, hydration, and pain management. It also works to stimulate collagen and elastin production to reduce fine lines and wrinkles.”
PROFESSIONAL BEAUTY 59 salon
“Light Years has launched a unique subscription model to offer unlimited use of LED Light Therapy at an affordable price,” she said. “Customers can use the studio as many times as they like from just $55 per week. The membership also comes with significant discounts on the other advanced skin treatments available and products.”
Operating during the pandemic and the future And while opening and operating their business during the pandemic was challenging, Light Years is set on doing the best they can for their clients in the future. “[2020 was hard]; shop fit-outs, recruiting, and the uncertainty with illness and lockdowns wasn’t always fun. But we have the right team and managed to open another studio in Woolloongabba, Brisbane within a year of our first studio becoming operational.”“Postpandemicwerecognise our clients not only enjoy regular studio visits for skin results but also appreciate time out and personal connection with our teams — which is what we hope to achieve.” n “I don’t believe my face would be as good a shape as it is today if it wasn’t for LED Light. This wonderful science can help so many and I am living, breathing proof of this,” said Megan.
“LED light is one of the most powerful and underutilised treatments available for skin health and wellness,” said Angie. She added, “The deep penetrating LED Light energy is soothing, targeting skin cells to boost their natural functions. The photoactivated cells enhance dermal blood flow, induce faster healing, decrease pain, reduce acne and more.” profile
“We recommend British range Medik8, Spanish range mesoestetic, and have also formulated a personalised range of Light Years skincare and handcrafted mineral makeup made in Italy. We also offer Vita-Sol wholefood ingestibles to offer nutritional support for improved gut health and anti-ageing.”
SPEND LESS TIME CHASING CLIENTS AND MORE TIME ON YOUR BUSINESS
2. Allocate a portion of the week to catch up on admin
It can be easier said than done but allocating a set time to tick off administrative business tasks is essential. Owners/managers should make it clear to their teams that during this set time, they are not to be disrupted or booked in for treatments. Best practice is to block out a regular day and time each and every week to focus on admin
3. Utilise services like automated texts
To alleviate the pressure placed on salon owners and their staff, investment can be made in three key areas:
1. Secure front of house staff
Ensure the first and last impression a client has on the business is a good one. This often comes down to the front of house staff, or receptionist. This person is responsible for answering and directing all phone calls, managing bookings, and ensuring client comfort from the moment they walk through the door of the business. Staff can relax in knowing someone is there to mitigate any client questions or concerns in the owner/manager’s absence. This person should be trained in all treatment and retail offerings in line with training provided to practicing salon therapists.
Small business owners are pulled in multiple directions and while the needs of their clients come first, this is often to the detriment of their businesses and to themselves. We reveal the secrets to future success with Fresha. and admin alone. This gives owners/managers an opportunity to pay invoices, manage staff payroll, catch up with suppliers, and forward-plan any promotions due to run in the business. Over time, this time allocation will become second nature.
Tech giants are on the front foot of innovation when it comes to delivering services to ease qualms around time-management. Salon software companies like Fresha offer easy-to-navigate booking systems to manage their clients. To complement this, Fresha has introduced an automated text function designed to keep clients up-to-date with their bookings. Six different text notifications are available to manage booking confirmations, reminders and cancellations. Clients are informed of any pre-appointment to-dos, as well as cancellation fees should they be late or not show up. Fresha can also send a friendly ‘Thank you for visiting’ message on salons’ behalf, to further drive teams’ commitment to providing strong customer service. n To join Fresha free, visit www.fresha.com/for-business
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THE TIMELY SOLUTION
“At Timely, community and industry are at the heart of everything we do.
• Education Partnerships such as relationships with schools for their student salons and our reinforcement for graduates
• Industry Partnerships such as Media Houses like Professional Beauty, Coaches like Jade Weller of Jade Start, Independent Educators like Gay Wardle and Key Opinion Leaders like Gry Tomte of HUD Skin + Body.
• Philanthropic Partnerships such as NFP’s like Aesthetic and Beauty Industry Council and Charities like Sustainable Salons and Minus18
The world’s leading professional ear piercing system as used in over 60 countries worldwide
What are the advantages for customers?
“As a past salon Director myself I know the pain of not having enough time in the day to get things done, so we’ve removed that barrier for business owners so that your admin tasks don’t have to take a lifetime to action. It’s quick to set up, extremely secure and easy to use, plus, you can manage everything from your Timely account. With TimelyPay you’ll get transparent pricing and no hidden costs. You only pay for the features you use, and you can align your payouts to match your billing and reporting cycles.”
•for DEIB.AlignedCompanies such as Distribution/ Product Houses and Technology Device Companies.” For details check out: www.gettimely.com n
business
Tell us about your TimelyPay?
We have six strategic pillars that we go to market with to find suitable initiatives to support and champion. Some of those include;
“Put simply, TimelyPay is the most seamless in salon and online payment system for the professional beauty industry, while also providing your clients with an exceptional payment experience. We’re talking about securing appointments with deposits to deter last minute cancellations, processing gift voucher purchases and prescribing retail all with the click of a button. Not only that, but if you have an exceptional client experience by which you would like to charge the clients treatment discreetly, you can do so with cardless checkout, which saves your clients from smudging their freshly painted nails trying to get their card out of their purse, or slipping out of the salon smoothly without spending unnecessary time at the front desk.”
Can you tell us about your global strategic partnerships?
Every salon owner wants an easy solution when it comes to convenient in store and online payment. Tamara Reid, Global Head of Strategic Partnerships for Timely Business Management Software chats to Anita Quade about the Timely experience.
LOOK_AUSTRALIADiscoermore:
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MEGAN POTTER has worked in the beauty industry for almost two decades — but struggled to find her calling until she started her own business with her cousin, Amanda Hawtin. “I completed my Beauty Therapy Diploma back in 2007, and I’ve jumped around lots in the industry since then,” she said. “I’ve worked in salons, I’ve done administrative work, I’ve been a personal stylist; but nothing truly seemed to fit until Amanda came to me with an idea that changed our lives.” Amanda’s background was a great asset when it came to starting their own brand. The Managing Director has an MBA and always knew she wanted to have her own business and make sense of the theory she had studied so vigorously. “It was like a lightbulb lit up when I thought of it — of course Megan should expand her personal styling business by offering up makeup and skincare her clients could trust.” Amanda has also decided to go back to studying, and is presently completing her qualifications to become a cosmetic chemist. “As a personal stylist, I was never comfortable 100% recommending anything on the market either because of the ingredients or because I just thought the colours looked wrong with Australian skin,” said Megan. So when Megan Potter the brand was born, both Megan and Amanda were able to rest easy knowing they had truly filled a gap in the Australian-made market. “It’s truly comforting to know we’re making meaningful change and putting out products that are in high demand,” said Megan.
MEGAN POTTERAND AMANDA HAWTIN HOMEGROWN HEROES: Megan Potter and Amanda Hawtin believe that they truly grew into themselves when they first started their makeup brand ‘Megan Potter Cosmetics’ together. Shania O’ Brien chatted with the duo about their success, the highs and lows of working with family, and what’s in store for the future.
“A great thing about working with family as well is that there is always someone to help and pick up the slack when work gets super busy.”
The future of Megan Potter is their vegan skincare, with the brand committing to expanding their reach and transitioning to all Certified Organic products. “There’s a lot in store for us for the future, and we’re so excited for what is to come. We’re looking for stockists and trying to get our products in brick and mortar stores where people can touch and feel each product’s exceptional quality.”
“Makeup was a great way to get us off the ground, and I’m so proud of every product we’ve put out so far — but our customers are just loving Amanda’s skincare so much!”
A pleasant surprise, however, was when the duo discovered that their clients were extremely interested in their skincare products, even more so than the makeup. They revealed that the past twelve months had been extremely transformative for the brand. “It honestly wasn’t something we expected, but we have started to focus on Certified Organic products and will start manufacturing them in December,” said Megan. “Makeup was a great way to get us off the ground, and I’m so proud of every product we’ve put out so far — but our customers are just loving Amanda’s skincare so much!” Amanda was humbled by the positive response, and cited going back to school to be a cosmetic chemist as a formative step for her career. “I think I can do so much more for our customers now, and the floodgates really opened when we asked our clients what they wanted to see from us next.”
When asked about the highs and lows of owning a family business, both Megan and Amanda were happy to reveal that the pros far outweigh the cons. “I love being my own boss,” said Amanda. “Both of us have children and working together ensures we can set hours that fit in with life and personal commitments, not the other way around.” “A great thing about working with family as well is that there is always someone to help and pick up the slack when work gets super busy,” said Megan. “Our mums offer to babysit, and several other members will come in and help with attaching labels and packing boxes.”Amandaalso admitted that her teenagers often come in and help with the business. “I have three children and they’ve been a godsend when it comes to helping Megan and I with our work.” But everything is not as rosy as it seems. Megan confessed to feeling overwhelmed by how ‘switched on’ she always is — and how she finds it difficult to try and take a break from work even on her days off. “It’s always on our minds,” she said. “Even if we’re running errands and have five minutes to spare, we’re on our phones checking our emails or jotting down new ideas to work on as soon as possible.”
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“We’re also collaborating with the Koala Sanctuary and donating one dollar from each Certified Organic product sale towards purchasing trees in koala sanctuaries,” said Megan. “We’re doing what we can to help Australia rebuild and reforest after the catastrophic bushfires and help provide a safe environment for our animals.” n
“A great coincidence really! My academic background is in law and I spent over 20 years in finance. Although I have always been interested in the skincare industry as a consumer, it was the discovery of the platform technology that powers CALECIM® which sparked my involvement from a business point of view.”
Tell us what sparked your involvement in the skincare industry initially?
“My co-founder Professor Phan arrived in Singapore in 1997 to join the Department of Plastic Surgery at the Singapore General Hospital. In 1998, he met Dr Ivor Lim (my other co-founder), and together we established CellResearch Corp. This started as a simple contract research organisation that was doing research on skin cells for people like Harvard, GSK and Pfizer.
Dr Lim is a world renowned plastic surgeon and researcher and Prof Phan is a stem cell expert with 35 patients to his name and soon after the business was founded, Dr Lim and Prof Phan discovered the presence of stem cells in the outer lining of my son’s umbilical cord. As it turns out, umbilical cord lining stem cells from mammals such as red deer are the highest yielding, highest purity source of stem cells known to man! This innovation is globally patented to CellResearch and is the technological advantage that underwrites all of our products.”
“This technology has incredibly diverse applications and as a result every day is varied with lots of different things moving in different directions and at different speeds. To give you an example, we have a developed a biologic drug product that uses the live stem cells to treat a deadly condition which affects 25% of diabetics called Diabetic Foot Ulcers.
Any drawbacks?
The company’s original remit was to provide skin and scar cells to laboratories around the world for research, as well as to perform contract research for skin research laboratories internationally. In 2004, scientists isolated Epithelial and Mesenchymal Stem Cells from the Umbilical Cord Lining Membrane. Tell us about this and the discovery?
By Anita Quade
GAVIN TAN CAREER HOW I GOT HERE
66 WWW.PROFESSIONALBEAUTY.COM.AU career
Separately available in Australia and New Zealand, we have CALECIM® which we believe is the most powerful topical antiageing solution on the market and last year we discovered that this technology is also an incredibly powerful hair restoration solution for people suffering with hair loss. So, every day is different, and it feels as if the work we do has the potential to make a significant difference in people’s lives.”
“I think on the flipside of my previous answer, there feels like there is a lot of pressure for our team to maximise the potential of this incredible discovery. When the potential applications are so broad it is sometimes difficult to decide what to prioritise- but it is a good problem to have.”
What do you love most about the position?
“We now have patents granted globally for a whole range of intellectual property related to the original discovery of cord lining stem cells. We have been working hard to optimise and refine the manufacturing processes, cell growth media, extraction, and storage techniques for cord lining stem cells of red deer. All these things have been judged patentable in all major markets. This means that we are the only company in the world who can legally commercialise cord lining stem cell products.”
Founding Director and CEO of CellResearch Corporation.
You are the founding Director and CEO of the CellResearch Corporation Group – tell us how you came to be in that role?
“When I started out, stem cell and growth factor were dirty words and skincare was often a battle of marketing dollars. Nowadays, the environment is thankfully very different. Growth factors are sexy, and consumers are much more discerning when it comes to marketing - they want to know exactly what is in each product and how it is going to help them. I think there is also a recognition that innovation in skincare ingredients has been limited so when something truly innovative comes along there is a real appetite for it.”
“When it comes to cosmetic applications the discovery of this source of stem cells provides a real competitive advantage to clinicians and consumers. Because we can get 1000s of times more cells from an umbilical cord of red deer than we can from any other source, we are able to create products that contain unrivalled concentrations of stem cell exosomes (the extract of the stem cell) at an accessible price. If you wanted to make a cosmetic using stem cells from another source in the same concentrations, it would cost the consumer 10x as much. That is why CALECIM® is so effective- it is cutting edge technology at accessible prices.”
With so much competition in the skincare market how do you manage to stay ahead of the competition? “Our competitive advantage will always be our technology. It is patented, research-backed and incredibly efficacious. We are a biotech company first and foremost.”
“The underlying technology is patented and incredibly powerful it is called: Cord Lining Conditioned Media. It is a compound that contains over 3,000 proteins, including growth factors and cytokines, derived from ethically harvested red deer cord lining stem cells. It directs ‘Youth Messages’ to help skin restoration, increase skin turnover and stimulate the natural production of hyaluronic acid for a plumping and firming effect.”
Any big life lessons you have learnt along the way?
Who is the CALCEIM client?
Are there any other skincare innovations in the pipeline? “We are always adding new products to our range as and when the market demands it. All our products contain high concentrations of Cord Lining Conditioned Media but we are always looking at novel ingredients to combine it with if they meet our high standards for efficacy.Wearealso constantly finding new applications for the technology- as I mentioned hair restoration has been an incredibly exciting new avenue and the results have been spectacular. Next year there will be quite a few new products launching; watch out for our Eye Cream launching in 2023, we are very excited about that.” n “This industry is very competitive and there is plenty of snake oil out there. Be discerning, prioritise data but trust your gut.”
Why was it so ground-breaking?
How have you seen the industry evolve?
With more than 22 years experience behind you tell us how CALECIM® was launched?
What is the line’s stand out feature?
How has it been a gamechanger?
“The discovery of cord lining stem cells is a huge step forward for stem cell therapy and stem cell derived products in general for a few reasons. Firstly, although stem cells have been heralded as a holy grail for treating disease for over 30 years, limited treatments have been approved by global regulators. This is largely because the other sources of stem cells have various limitations. Stem cells from the umbilical cord are incredibly numerous, high purity, young (and therefore dynamic) and importantly they are immune privileged which means we can transplant a cord lining stem cell from anyone in the world onto anyone else in the world without the fear that the transplant will be rejected. All these features have wide ranging implications for therapeutics and cosmetics.”
What is one of your proudest achievements in your career?
“Treating patients with a life-threatening disease in our clinical trials and seeing positive results is special. These patients are disabled by chronic wounds and we were able to get them back on their feet. I am also very proud of the work we have done with CALECIM®- reading some of the reviews of the range gives me a lot of joy because for some people these products have been life changing. You can not underestimate the effect losing hair or ageing in general can have on an individual and so to be able to help thousands of people with this process is fantastic.”
“There are no shortcuts. Nothing worth doing is easy and taking shortcuts will backfire in the end.” Any advice to those starting out in the skincare industry? “This industry is very competitive and there is plenty of snake oil out there. Be discerning, prioritise data but trust your gut.”
PROFESSIONAL BEAUTY | 67 career
“CALECIM® clients are generally Plastic Surgeons, Aesthetic GPs, MediSpas and Dermatologists. Our products are designed to be used in-clinic to visibly improve post procedure recovery and at home as maintenance. The range is also widely adopted as a daily anti-ageing skincare treatment.”
“CellResearch started life as a biotech company- when we discovered cord lining stem cells our first thought was to develop a therapeutic to help people suffering with disease. However, drug development is a famously long and expensive process, so we looked for ways of funding this venture leveraging the platform technology. We knew how powerful the technology was on wounds so we thought it might work to help treat the visible signs of ageing- turns out it works as a cosmetic incredibly well. Every bottle of CALECIM® sold helps fund life changing research.”
♦ The Beyond II Whitening Accelerator LEDs have 10 x high intensity LEDs opposed to other systems with only four.
“The regulations in the past around teeth whitening in Australia have often been viewed as relatively grey. The current position, as supported by the TGA and ACCC, is that the use of ‘”more than” 6% hydrogen peroxide (or its equivalent carbamide peroxide) may only be administered by a registered dental professional. This leaves the use of 6% hydrogen peroxide (or it’s equivalent precursor carbamide peroxide) open to be
“Mobile is where I started and it is now
Maria is a registered dental professional and Oral Health Therapist based in Sydney, Australia. Aligning herself with prominent dental practices, she embodies the importance of patient care, correct education and setting the standard in customer delivery.
Maria, can you tell us about the regulations in the industry?
♦ Air Ionizer Purifier - The Beyond II Ultra Whitening Accelerator comes equipped with an air ionizer that silently cleans and sanitizes air in areas less than 6000/cm3.
“Absolutely, I have already done so in clinics across the country!”
50% of the business, people love getting their friends together and having teeth whitening parties, so it will always remain the core of the business.”
THE FUTURE IS BRIGHT
Alison, tell us why you set up Sparkling White Smile? “Sparkling White Smile was set up as a side hustle whilst I was finishing my nursing degree. I saw a gap in the market for affordable and fast teeth whitening, I never imagined it would become what it is today.”
Alison is the founder of Australia’s largest mobile and cosmetic teeth whitening brand, Sparkling White Smile. Since its inception in 2014, it has revolutionised the cosmetic teeth whitening world by allowing technicians in the beauty industry and other business owners to offer these services to their clients. Its continued growth in an ever booming industry, Sparkling White Smile has now expanded Australia wide and across shores to New Zealand and the US.
How often do people come back for a top up? “After the initial treatment 4-6 weeks after than every 3-6 months depending on lifestyle.”
♦ ULTRASONIC TECHNOLOGY - this serves to help the whitening gel more comprehensively target the enamel. It does not speed up the chemical reaction of the gel; rather, the cavitation process vibrates the gel so it can reach the area that it might not otherwise be able to.
Cosmetic dentistry now is such a huge part of the beauty space –how have you seen cosmetic teeth whitening evolve over the past five years? “When I started eight years ago there was no competition, it wasn’t even that big in the dental clinics, but with the evolution of social media the market has exploded. Teeth Whitening is now an $11 billion industry.” With a rise in the popularity of device technology – teeth whitening has become a lucrative market for beauty salons wanting to expand their offering. Anita Quade chats to Maria Lucas and Alison Egan, who have joined forces to raise the standards in teeth whitening training. They chat about the latest treatments and the benefits for salons. The two-hour triple treatment is painless so it’s perfect for anyone with teeth sensitivity. Tell us about the technology involved in the device? “Yes, our treatments are for people wanting a white smile without the sensitivity. The new technology is Ultrasonic and has three modes on it, high, medium and low to ensure it accommodates all tooth types.
The ionizer is designed to remove airborne pollutants, allergens, pollen, mold, smoke, unpleasant odors, dust and other airborne pollutants.” Would you consider teaming up with beauty salons to offer the device as part of their treatment menu?
68 WWW.PROFESSIONALBEAUTY.COM.AU devices
You also offer a mobile service – how important is that option for clients?
ALISON EGAN Director at Sparkling White WhiteningofTrainerFounderSmile,&MasteratInstituteAestheticTeeth(IATW)
MARIA LUCAS Dental TrainerFounderPractitioner,&MasteratIATW
With Kitomba’s Business Summary report, I can get a snapshot of what my entire group is making in one day, and all the metrics I want: Rebooking rates, cancellations, retail sales and more! “ ”
delivered by non-dental professionals. These rules have seen a surge in the cosmetic teeth whitening space allowing more operators to legally deliver these services to their clients.” Can you share what training is in place for salons wanting to invest in the device?
“It is not currently mandatory to do any training when it comes to cosmetic teeth whitening (the use of 6% hydrogen peroxide or less.) One of the greatest issues with this, is that operators who aren’t educated or trained in this area would often lack the skill to not only practically do the procedure but to choose the right candidate for the treatment. Case selection is critical, as not all clients are suitable for a cosmetic teeth whitening procedure. It is crucial that previous dental history, underlying medical conditions, the type and colour of discolouration and any other aspects are taken well into devices
How do salons make sure that the right procedures are in place? “We, at IATW, believe that a level of training must be introduced before any operator considers delivering cosmetic teeth whitening services to clients. It is difficult to place a qualification on this as the current position is that of no mandatory training required. Some operators, due to a lack of education and training, are learning first hand on the job during a risky process of trial and error on their own clientele. We feel that education in this space, along with a close and harmonious relationship with the dental industry, would actually encourage better skilled and more competent cosmetic teeth whitening operators in the industry.”
Talkwww.kitomba.comtous:1800161 101
consideration before an operator proceeds to deliver these treatments. Without some sort of training, we see operators providing these services and in some cases, unethically making them available to those who perhaps shouldn’t be having it in the first place. Additionally, without training, operators are less likely to have a knowledge of their legal position and what is or isn’t allowed.”
MY FAVOURITE KITOMBA FEATURE HAS TO BE REPORTING. THERE ARE SO MANY DIFFERENT REPORTS YOU CAN GENERATE, AND IT’S SO SIMPLE.
Reece Unahi Founder, RU&CO Hair Group
Tell us about the training course… “IATW Masterclasses typically run every 4-6 weeks over a two-day session and can be delivered live online. The first day is aimed at delivering theory concepts and training to students, with a large emphasis on dental knowledge, case selection and client management. The second day is delivered hands on either via live stream or at head office based in Sydney’s Double Bay. This is a time that students can continue to practice and harness their skills to ensure competence in the procedure whilst being guided at all times. Upon completion of the course and passing practical training condusive to the standard IATW deliver, all students are issued with a Certificate of Attainment. www.sparklingwhitesmile.com.au n
Anita Quade chats to Ellodi Director Kathryn Trivella about the personal care market and her latest launch.
“I LAUNCHED Ellodi after working with and selling products for over a decade to major retailers I became quite obsessed with personal care and self-care products. When looking at the selfcare market I found that there was a real mismatch of product quality, advice, and confusion around how to use products. Ellodi was born out an idea to make self-care simple. I focused on a small range of quality products that are not only simple to use, but that will also give you results at home. I also wanted the freedom to speak directly to customers rather than through an established retailer or brand so I started our online store so that I can set the principles of the brand. I want Ellodi to become known as a trusted self-care brand. Where you can expect quality products, backed by testing and your best interests in mind. Anecdotally we have found that as we get life back to normal, people are looking for more ways to add self-care into their regimes. Whether they let it go over lockdowns and now want to start feeling fresher or miss the quiet time they had in lockdown so want to dedicate the time for self-care and are looking for devices that complement their regime and make them feel good. I believe that home devices make caring for yourself and your skin more accessible to everyone. They are ideal for anyone who finds it hard to visit a beauty salon, whether it’s the cost or time factor, they are also great for in-between appointments.Ourtoolsand devices are also noninvasive and importantly tested to AU standards, which means you can use them without risk. There are other products on the market that don’t meet these guidelines, so we urge consumers to consider this when purchasing a device. We believe that invasive treatments are best left to salon experts, and severe skin issues should also be treated by a professional.Athomeproducts have their place and I think it really depends on the individual; some people just want to brighten their skin and help slow the signs of ageing; our products will certainly help with this. If you are looking for real change and quick results you would need to use these in combination with a salon expert.
“We believe that invasive treatments are best left to salon experts, and severe skin issues should also be treated by a professional.”
70 | WWW.PROFESSIONALBEAUTY.COM.AU skinfluencer
The popularity of maintaining a glow with at home skincare devices has dramatically risen in the past few years. Clients are increasingly turning to LED masks, skin rollers and other advanced technology for maintenance.
SKINFLUENCER ASK THE
To date our most popular product has been our Silicone Cleanser, customers are loving the combined heated massage function where you can deeply massage your favourite serum into your skin. The handy travel cover means you are ready to Morego. recently we have seen some great feedback on our LED Light Therapy Mask, just launched last month. The main reasons it is so popular is that we offer both anti-ageing and anti-acne modes. Anti-acne mode is ideal for anyone who suffers from acne, pimples or inflammation, however it’s also perfect for anyone who occasionally sees a few spots or has hormonal outbreaks. Our mask is also a great fit and easy to use, importantly we also have TGA approval, so you can use it with confidence. You can achieve results with an at home LED device, however, to be safe the intensity of the light is much lower than in salonWhenequipment.usingamask, you really need to be consistent with use, 10-minute treatments three times a week, this means your skin is constantly being treated and will encourage strong collagen production. A 10-minute mask treatment can’t really compare to the instant effects of a salon treatment, however over time and consistent use you will see brighter skin, better skin tone and reduced fine lines. Our current range is just the beginning for us, we intend to become a destination for at home self-care, only adding products that we think people really need. At the core of our business, we will be following expert advice, being honest and keeping it simple for our customers, we hope this approach will encourage more people to find time for self-care.” n
“I want Ellodi to become known as a trusted self-care brand. Where you can expect quality products, backed by testing and interests in mind.”your best
PROFESSIONAL BEAUTY | 71 skinfluencer
“I began my early life and career as a professional dancer. And during the time I was auditioning, I was working part time on the beauty counters in Harrods. I never thought I would end up in this career, but I was naturally drawn to it. I had no qualification in makeup, nor could I afford to study for it, so I decided to do it the hard way. I handed out my CV around the Harrods London Beauty Department.Afewrejectionslater, and I landed myself a job at Bobbi Brown where I knew I was meant to be. I worked doubly hard because I wanted industry professionals to take me seriously.
STYLE
I understand you hail from London and Ibiza. Tell us where you were born, and what prompted your move to Australia.
From professional dancer to professional MUP artist, Australian import Emily Fausset is a force to be reckoned with. She boasts an impressive CV working for some of the biggest fashion and publishing houses on the planet. Hannah Gay met Emily at this year’s AAFW, and learnt where Emily's passion for makeup application has taken her.
Emily Fausset
Emily, what training/study/ experience did you undertake to get your start in the makeup industry?
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Imagery supplied by Emily Fausset.
One of the key people in my career once told me: ‘the best way that you will learn is if you go out and start assisting’, so that’s what I did. Every day learning, assisting and shadowing the best makeup artists in the biz was what taught me the foundation of becoming a successful makeup artist. Shortly after being at Bobbi, I became a counter coach where I was educating the team, holding in-house masterclasses and oneon-ones with customers, VIP clients and brides (imagine the VIPs you can get at Harrods!) I was then approached to apply for the UK National Bobbi Brown Artistry Team, where I continued to hone my skills and grow as an artist.”
“Give me Prince, I’ll give you glitter. Give me All Saints, I’ll give you the 90s!”
“I’m lucky enough to call both London and Ibiza home, having lived between them from the day I was born. My dad is Spanish and my mum is from Surrey in the UK, so I was very fortunate to grow up with a mix of the two [cultures]!In2018,Icame out to Sydney, Australia to visit some friends and completely fell in love with the place. The lifestyle, the beauty, the fashion, the climate, and the opportunity to live that beach/city life [was what] I always loved. I was drawn here as it reminded me of my favourite places in Ibiza. When I reluctantly got home after my trip, I made it my mission for the next year to convince my long-term boyfriend to make the move with me, and luckily he didn’t take much convincing! We both wanted more international experience and fortunately with both of our jobs, they can take us all over the world!” FILE
“Understanding your client is essential. Every client is different and that is something that is really important to remember because you have to approach each job like it’s your first day at work. I fortunately have had the experience of working for such an array of clients from assisting until now, and every single job is different. Make sure you do your research and understand who will be sitting in front of you.”
“Stay true to yourself. Remember who you are and why you are doing what you are doing. Be kind to yourself and to others, and understand that in life we will all get set backs. But see it as a positive, as it only makes you stronger.” n understood from a young age how powerful lipstick can be and how confident it makes you feel.”
What led you to an interest in makeup?
“I’d say minimal, natural and dewy skin that looks like it’s been sun-kissed, along with fluffy lashes and a nude or bold lip! There is nothing more I love than enhancing natural beauty; ensuring the skin looks healthy and glowing. I’ll always focus on the skin [first], ensuring that my client looks like the best version of themselves. I want people to say to them ‘your skin looks incredible’ rather than your ‘makeup looks great!’
What are some of the key differences in your approach between working for global brands like ASOS and Tiffany & Co, and working for real brides?
What are your short and long-term career goals as a makeup artist and hair stylist?
“I
If you had to choose, which area of makeup have you enjoyed most?
“I was always so fascinated by the beauty routines of the key women in my family. I have very fond memories of the lipsticks that they used to wear (I even covered myself in them at the age of 3!) Granny always wore red, mum wore brown and my aunt wore orange - and they never changed this as they were their signature looks! I understood from a young age how powerful lipstick can be and how confident it makes you feel.”
How would you describe your style as a MUP artist?
Any words you live by?
EMILY'S TOP 5 FAVOURITE BEAUTY BRANDS TO USE: • Bobbi Brown • Charlotte Tilbury • Rare Beauty • Nudestix • Glossier PROFESSIONAL BEAUTY | 73 style file
Although I will say, I’m a sucker for a Studio 54 eye paired with juicy, dewy skin!” Do you have any particular sources of inspiration? “I am hugely inspired by my surroundings. I have this thing where I’ll listen to a song from any era and will want to create a makeup look to it! Give me Prince, I’ll give you glitter. Give me All Saints, I’ll give you the 90s! I also feel so inspired by locations. I feel like whichever city or country I’m in I like to create characters inspired by the beauty surrounding me.” You’ve had a broad mix of experience working in all areas from TV through to bridal! How were you able to build on your experience and successfully move into different areas? “When I started my career, I wasn’t sure which part of the industry I wanted to work in so I tried many parts and assisted in every place possible. If I’m honest, there is no place I dislike and every area is completely different. It’s important to try things before figuring out what works for you because if you don’t try, you’ll never know!”
“That is such a hard question as my job is so rewarding; I love every element of every area. If I had to [choose], probably the makeup where I can be the most creative on a shoot with an incredible and like-minded team of professionals. I also LOVE my brides because it can never get as rewarding as that.”
“As long as I am educating people throughout my career, I’m happy. I’d like to make an impact on those around me, [whether on] clients, assistants or friends. Makeup and hair can be so powerful, so I want to continue to teach the world how it can empower us for the rest of my life. But also, Kate Moss if you’re reading this and are looking for a personal makeup artist - HMU!”
Jane has two decades of experience in business insurance and leads a diverse range of product portfolios from Public Liability to Professional Indemnity. Her commercial insight and knowledge of the Australian business insurance landscape has enabled her to become a leading expert in her field.
Your workforce has changed Small businesses are barely ever stagnant, which often influences the size of their
And just like beauty trends change, so could your risk profile. Here are three factors to check to ensure that your business is healthy enough to cover any claims that may arise.
The risk to customers and suppliers is different If you interact with your clients in a physical environment, there are many risks you may come up against. Understaffing and untrained workers could lead to situations where safety protocols aren’t properly followed, resulting in a higher chance of an accident.
Running a small business in the professional beauty industry is not just about following the latest beauty trends. It takes a great deal of planning and anticipation of what the future may hold to remain in business for the long haul.
HAVE YOU FUTUREPROOFED
Jane Mason reveals her tips for workforce.success.After coming out of lockdowns into a worker shortage, beauty businesses may have a drastically different team than when they last renewed their insurance.
For instance, if a customer or supplier trips at your workplace and suffers an injury or you damage a client’s property while doing an in-home treatment, a claim could be made against you. While you could always provide extra training, you may also need to ensure you have adequate Public Liability cover, which is designed to provide protection from third-party injury or property damage.
Insurance is there to protect you from the current risks you face. By not giving your business a health check every now and then, these problems could become a lot worse if a claim were made against you. What’s more, doing a review of your insurance could help you save on your premium.
YOUR
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ABN 68 127 707 975; AFSL 501769 n
Yet sadly, many Australian small businesses put their hard work in jeopardy by not getting enough protection to cover them if the worst were to happen. Only 43% of Aussie small businesses think they are fully covered from insurable business risks, according to a recent Vero small business survey. More than one third (34%) said they have no plan if something bad were to happen, with some saying they haven’t thought about it and that they’ll cross that bridge when they come to it. Knowing what business risks you face and how to safeguard your business against them is key to futureproofing your business.Fromafire ripping through your store to a treatment gone wrong, professional beauty businesses carry a variety of risk.
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The risk to your business itself has changed Your customers are important, but so is stock, your equipment, salon contents and your commercial premises. From fires to theft, the risk to your assets could have changed since you reviewed your policy. Business Insurance is a package designed to provide cover for these assets from risks such as fire, storm, theft, or accidental damage. It can even cover your portable equipment, glass and for loss of revenue due to a business interruption in specified circumstances.Ifyou’vemadeanyinternal changes to your business premises or something has increased the risk externally, you might need to consider updating your Business Insurance policy.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2022 BizCover Pty Limited, all rights reserved.
Review your policy today On a spectrum between beautifying Beyonce to lodging your taxes, sorting out your business insurance is definitely on the boring end. But as you know, being a small business owner sometimes requires you to do these tedious tasks so you can protect your business in the long run.
PROFESSIONALBEAUTYBUSINESS?
FROM LONG hours and early mornings to endless chains of emails, you might feel so far removed from what it is that you’re trying to achieve and sometimes you need to just knuckle down and get through the boring admin stuff. But through it all, you’ve built a business that you should be proud of – making your sacrifice of time, sweat, and money that is worth it at the end of the day. This is why you wouldn’t want to risk the future of your business over something that can be easily protected against.
If your workforce has shrunk since the time you last reviewed your policy, you could adjust your insurance to better suit its current size. Conversely, if your business has grown and your workforce has increased, you may need to consider getting more cover. Whatever the case, it’s important to ensure your insurance covers your current workforce.
METRICS YOU NEED TO BE TRACKING FOR YOUR BUSINESS
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Retail sales from appointments
Knowing how to measure growth through reporting is a crucial step in growing your business. Otherwise, how do you know if you’ve succeeded? Kamrin Hira reveals tips for your salon. New client rebooking rate If you’re aiming to grow your business, it’s important to expand your client base. The new client rebooking rate is the percentage of new clients that rebook within 24 hours of their visit. Tracking your new client rebooking rate is important as it easily shows the conversion of new clients becoming regulars, which is your ultimate goal.Ifyouwant to increase this metric, make sure your staff know when it’s a client’s first visit to your salon, so they can focus on making the visit unforgettable. At the end of the visit, they should always discuss with the new client how they enjoyed their service, and if they would like to rebook. Most importantly, don’t forget about the clients you didn’t rebook! Feedback is so important as it lets you see your business from another perspective and helps you identify areas of improvement. Your salon software should allow you to automate a message to send to new clients after their first visit to ask them for feedback.
Remember: A non-rebooked client is a chance to learn and grow your business, so try to see it as a positive, rather than a negative. Number of clients vs. number of services Quite an interesting metric that is often overlooked is how many services a client has when they visit salon. Raising the number of services per visit can greatly increase your client’s average spend, and it can also benefit the customer, as some services can improve the end result of their current treatment. For example, a skin peel add-on to a facial. Creating add-on services or bundling services that complement each other is a great way to raise the number of services per visit. You’ll want to sit down with your team and look at the services you offer. Come up with a list of complementary services for your most popular services, and think about how you can talk about them to your Onceclients.you’ve done the admin work, it’s time to put it into practice! Your salon software should let you generate a list of people who get a particular service, and send them a marketing message where you can describe the benefits of this complementary service and why they should add it to their next visit.
By tracking these three metrics closely and taking action to improve them, you can be assured that as you look to the future of your spa or clinic, it will grow and prosper into your dream business. n Kamrin Hira is a Marketer at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you, visit www.kitomba.com
Retail sales are so important for a business in the beauty industry. It helps your clients undertake proper aftercare as they have the correct products, and it allows you to build another revenue stream for your salon. This is also revenue that can be easily turned into a product delivery service if there are any lockdown situations. Tracking retail sales is good, but ultimately what’s more important is your retail sales from clients who visit for an appointment. Walk-in retail is uncontrollable and can vary from month to month, so focus your effort on increasing your retail sales from clients that come in forEducatingappointments.your staff on the retail products you stock helps them upsell these products to their clients. Creating goals for your staff and incentivising them to reach sales targets is a great way to raise this metric. Your salon software should be able to track this metric for your staff, so your staff can visually see their progress towards their goal on their choice of device.
LOOK TO THE FUTURE; 3
www.curtiscollection.com.au @curtiscollectioncurtiscollection.com.au MORE THAN MAKEUP TO BECOME A VICTORIA CURTIS COSMETICS STOCKIST CALL 03 9421 5577 OR EMAIL INFO@CURTISCOLLECTION.COM.AU AUSTRALIAN OWNED SALON EXCLUSIVE BRAND SKINCARE MAKEUP ASSISTS WITH TREATMENT RECOVERY PHARMACEUTICAL GRADE MINERALS ONLINE STAFF TUTORIALS CRUELTY HYPOALLERGENICFREEPARABENFREE DISCOVER WHY VICTORIA CURTIS COSMETICS IS AUSTRALIA’S FASTEST GROWING MAKEUP BRAND
WE’VE BECOME so accustomed to living in a 24/7 world, it feels near impossible to ever switch off. The internet keeps us up at night, and social media provides a running stream of recommendations, inspiring ideas and commentary.
Changing too are the needs of your clients.
Just as the WFH model has dominated working lives for the last two years, the 9-5 work day no longer exists in its rigidity. Fitting in their beauty treatments can often feel like more of a chore than a treat, leaving beauty therapists stumped on how to provide greater flexibility to their clients when in need.
A beneficial service for both the client and the practitioner, mobile services provide flexibility and service personalisation. Practitioners can also “earn 2-3 times more per treatment than in a spa or salon, and as mobile business owners not have to worry about the stresses of finding clients, doing marketing, customer service and chasing payments.”
Hannah Gay navigates beautyprofessionalAustraliantheindustry,oneburgeoningtrendatatime.
that makes wellness services accessible for clients, while creating financial wellness and flexibility for mobile providers,” Ilter says. Blys also operates a strict screening process for their practitioners to ensure professionalism and qualifications are up to scratch.
Some businesses are taking it upon themselves to change the narrative; to prioritise convenience for their clients above all else. When time and energy is to be savored, waiting weeks for a facial or simply navigating transport to and from a wax can easily deter even the most advid of beauty goers.
Cool to keep quiet Ever heard of giving one the silent treatment? Well, the expression has taken on a whole new meaning in 2022 and clients are here for it. What began as a trendy offering in hair salons is making its way into the beauty world, where slotting into beauty treatment menus are what are commonly referred to as ‘silent appointments’. Clients can elect a specific in-salon booking completely sans chat in an attempt to cut out the small talk. The experience can be freeing for clients facing social insecurity, and for those needing to knuckle down on a hard deadline without the chit-chat.
Blys has garnered success for its customer-centric company culture, dedication “to building a platform
TALKINGBEAUTY
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More and more businesses are taking note. Whole business models, from mobile beauty services to contactless tech treatments, are making their mark. I tapped into the trend and narrowed in on four professional services considering convenience first. Beauty on the move Ordering food via a delivery service app has become second nature to us, so why not enjoy a professional manicure in your own home to boot? Mobile beauty services are available Australia-wide with various businesses launching in recent years to feed client demand. Ilter Dumduz, CEO and founder of Blys, believes the pandemic further bolstered the public’s interest in safe self-care. “Aussies want to access things on their terms and on their schedule, and it was only a matter of time before the beauty industry joined the on-demand movement too.”
Tan at any time One of the coolest business ideas to land in my TikTok feed of late is a self-serve tanning service devised by Bare Bronze Studio (BBS). Open 24/7, spaces dotted around Melbourne are designed to allow clients the freedom to get sprayed any time, day or night, in privacy and without judgment, BBS’s Ally Shahien tells me. With the use of
“The experience for us is focused on privacy, accessibility, security and of course, a great tan!”
Fresh-faced in a flash Loved by salon owners and clients alike is professional skincare giant Guinot, whose 30-minute Hydradermie Lift Express treatment is designed to provide an instant ‘lifting’ effect. This quick fix facial works like a bout of lymphatic drainage, where the brand’s Cellular Energy device uses a low frequency current to contour the face and reinvigorate the skin with no downtime. Once the epidermis is ‘awake’, nourishing Guinot products are infused into the skin with the aim of delivering a youthful glow to its clients. Like a HITT class for the face, clients can expect to walk away with a more toned, red carpet-ready appearance without blocking hours out from their calendars at a time. n www.lycon.com.au info@lycon.com.au
beauty diary
a PIN number (or FOB for members), “our studio is able to take bookings/make payments online” or via their app. “The studio fit outs are designed for the best music and bathrooms - it just adds to the experience. “You can be in and out of the booth in under six minutes - dry, not sticky or smelly.” Tanning booths are fitted with warm jets for comfort, multiple shade choices (including a clear option!) and three depths per colour. To ensure consistency of results, Ally says “the booth automatically scans your body being able to identify your height and differentiates between your head, body and legs.” Clients are provided instructions on how best to prep for their tan before arrival, too.
SKIN REJUVENATION
Also, Fotona 4D as it has the ability to treat internally with Intra Oral producing skin tightening effects from the inside out along with Smooth Eye which works in conjunction with the aesthetic medical enhancements I perform.”
There has been so many developments in skincare devices –which are the most popular at your surgery? “Exilis 360 which combines RF and Ultrasound for skin tightening ensuring the precise amount of energy is delivered at the highest power to the exact fascial tissue depth achieving optimal results, while still maintaining patient comfort.
You must have seen so many changes during your career – what is one of the standouts? “In recent years, I have noticed the surge in demand for minimally invasive, nonsurgical cosmetic medical treatments relating to anti-ageing from patients of varying ages.” Any important lessons that you have learnt along the way?
“To constantly evolve by developing new protocols and by combining modalities to enhance results for the patient.”
“Qualifying in medicine and surgery from Flinders University in South Australia, I subsequently underwent five years of formal surgical training with the Royal Australasian College of Surgery (RACS).
With so many options on the market – how do you choose the correct device to invest in?
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You mention that results are accelerated with the use of LaseMD range of ampoules, how did you source this product ?
What is the most popular treatment? “For me Bio Remodelling and Revitalization and PDO threads. My clinicians can then combine laser, radio frequency or Ultherapy for further antiageing results and maintenance.”
How important is training in the industry?
Dr Robin Chok, founder of the Regenesis Cosmetic Clinic reveals how he has integrated non-surgical and surgical modalaties in salons to produce natural rejuventation of the face and body.
“My interest in cosmetic facial artistry and body rejuvenation using non-surgical and surgical treatment modalities. Given my background in surgery I was provided with a powerful platform to integrate non-surgical and surgical techniques in the most efficient ways to create an effective yet natural rejuvenation of the face and body.”
“When investing in any device for my practice, it’s always important to assess the safety, efficacy, reliability, ease of use and ROI. Building a rapport with responsive teams within the industry and those which support their doctor’s long term, is a key factor. Together with branding that has a strong presence on social media, with a vibrant social media community on a variety of platforms which helps to generate and maintain interest around the device and my business. Quality and consistency of the support is paramount.”
THE FUTURE OF Tell us how you started your incredible career?
My extensive surgical experience and training in Cardiothoracic, Plastic and Vascular surgery led me to pursue my passion which is Cosmetic Surgery and become an accredited Cosmetic Surgeon with a Surgical Fellowship from the Australasian College of Cosmetic Surgery (ACCS).” What inspired you to work in the cosmetic industry?
Tell us about setting up the Regenesis Cosmetic Surgery –what was your ultimate goal when launching this? “The vision was to curate a synergistic portfolio of non–surgical based procedures for the face and body and to create a destination for patients to undertake treatment in a luxury setting whilst in a discreet location, close to the city of Adelaide.”
“Ongoing training is essential, no matter how experienced you are. I am an advocate of upskilling and the sharing of knowledge and techniques.” n
“When attending a medical conference in Korea about four years ago, I was introduced to the range of ampoules that pairs with the LaseMD device from Lutronic. As the actives are compressed and activated at the time of use, the serum formulation is fresh, at full potency and delivered to the patient’s skin immediately. As Advanced Cosmeceuticals is the distributor for Lutronic in Australia, I reached out to Managing Director and friend Catherine Biedermann.”
By Anita Quade
LIFTING PROGRAMMEBRIGHTENINGANDSTATE-OF-THE-ART www.wiqo.com1800 242 011 @wiqoanz A revolution in needle-free biorevitalisation that stimulates the skin’s natural restorative processes like never before. The 3-step approach combines an innovative, patentpending formulation applied in-clinic, with a home care protocol to deliver immediate and progressive results with minimal downtime. The skin is visibly firmer, brighter and smoother from the very first treatment. All ages | All areas | All skin types | All year-round Before After 3 sessions
“THERE’S SOME very clever engineers at Lutronic, so I won’t try to fathom how exactly they’ve designed [the Healite II]. But there are a few key things. They’ve got something called the Optical Lens Array Technology, or OLAT; I actually counted the number of lights! So there are five panels with 12 by 30 lights on each panel. That makes up 1800 lights that they say are on the LED. What happens with the OLAT is that they’re arranged in specific parallel lines. That’s to maximise the light given off in a certain direction. Education on Episode two of Professional Beauty’s webinar series zeroes in on LED, or Light Emitting Diode, and specifically that engineered by Lutronic. Hannah Gay was truly impressed on trialling the device giant’s Healite II and engaged cosmetic physician Dr Danae Lim to learn more.
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HEALITE II LUTRONICBY An
There are three main wavelengths. We refer to the 830 nanometer, which is actually near-infrared light that’s not visible. When you see that yellow flashing light, it’s actually a combination of the 590 nanometer which is a yellow light, and then a continuous stretch of 830. This is what we call photo sequencing. This penetrates deeper than the visible red light, the 633, which most of us are more familiar with. This particular combination pre-conditions the cells in the dermal layer including the fibroblast, blood vessels, immune cells - they’re primed to work better with the 830. This stimulates cell proliferation, blood circulation, reduces inflammation, swelling and pain. So this is very good for muscle aches, even things like menstrual cramps because 830 actually penetrates not just skin, which is the epidermis, dermis… you also get into the fat, the muscle and potentially the bone. It depends on how thick the tissues are, longer wavelengths tend to penetrate a bit deeper.
What [they mean by] Lens Array is that there’s actually micro glass lenses on top of the Healite II, so it focuses the light and instead of the light getting diffusely dispersed when [it] comes on, it’s actually focusing it to where the area of treatment should be. That’s a very efficient use of the light.
*Must be a Qantas Business Rewards member. Maximum of 10,000 Qantas Points earned per policy. Available to new BizCover policy purchase only and not available with any other offer. See Terms & Conditions at bizcover.com.au/qbr The information provided is general only and should not be relied upon as advice. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2021 BizCover. BC1978
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Now we come to the 633 which is the more traditional red light. It ironically doesn’t penetrate as deep, even though it looks brighter to the human eye. This wavelength actually works better at activating the cellular mitochondria, which is the powerhouse in our cells in the skin. This makes them more energetic per se and the cellular processes are more efficient. So you get [wavelengths] pumping through more growth factors which amplifies the healing cascade. This regenerates the epidermis and reduces fine lines a lot better than, say, other wavelengths. But in combination, which we often use, both the 633 and 830 are used in our clinic for a certain patient if they really want skin rejuvenation.Thefinalwavelength is the 415. We don’t tend to treat a lot of acne in our clinic because we don’t have a lot of extremely young patients. Certainly there’s adult acne - on occasion, I get referred to a couple of severe acne cases which have been resistant to say, oral medication; they can’t have antibiotics or the dermatologyprescribed medication for that because it messes with their gut flora, or if that causes some mood swings, as we all know, with that specific medication. They might have had other things like a topical peroxide which helps to reduce inflammation but can actually sensitise the healthy skin. So in these cases, I prefer to build up the barrier using things like niacinamide to reduce inflammation, build the barrier up, reduce the sensitivity, and then use the 415 to reduce the bacterial load. Also, if we use one of the other wavelengths where healing depends on which light we’re using, then it will help with the healing and reduce scarring in the long-term.” n To watch the full webinar, visit www.professionalbeauty.com.au.
Create a warm and inviting atmosphere in your space with a scrumptious candle.
DESIRE Burning
Photography: Brandee Meier Concept and product curation: Hannah Gay
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RIGHT Eve Taylor Aroma-Wax Candle in Solace Eve Taylor 1300 383 829 Enbacci Soy Wax Candle Enbacci 03 9041 8597 Lola James Harper The Da Rosa Epicerie 62 Agence de Parfum 02 8002 4488 Munio Natural Soy Wax Candle in Wild Flowers Encore Beauty 1300 770 428 Payot Harmonizing Candle in Jasmine & Musk Payot 02 9874 1166 Mason Margiela Replica Scented Candle in By The Fireplace Mason Margiela mecca.com.au Saya Soy Wax Candle in Noosa Summer Saya 07 5442 4667 LEFT Champagne Collective Candle in Veuve Clicquot Champagne Collective info@champagnecollective.com.au Christian Tortu Bougie Parfumee in Tubereuse Agence de Parfum 02 8002 4488 Ginger & Me Candle in Be Grateful INSKIN COSMEDICS 02 9712 8188 Glasshouse Soy Candle in After Hours Sapphire Group 02 9757 3080 Zodiaque Moon Soy Wax Candle in Aries Zodiaque Moon 0493 479 479 PROFESSIONAL BEAUTY | 85 wellness
“It was truly wonderful being back in Sydney for the Beauty Expo after three years!” exclaimed Otto Mitter, Owner and Director of Elleebana Global. “We had record sales and so much positive feedback from our Elleebana supporters — and we also won the 2022 Best Business Performance at Australian Beauty Industry Awards. An EPIC weekend to say the least and we look forward to next year!” From new makeup launches, live collagen treatments and eyebrow lamination, the Beauty Expo brilliantly brought together all things beauty. This year’s spotlight was set on‘Natural Beauty’ — with a special curated space dedicated to showcasing new and original Beauty Expo brands that hero all natural ingredients in their makeup and skincare products.“Asour business has really taken off through the pandemic it was a little nervewracking to be going to this year’s Australia Beauty Expo,” said Paris Goodwin, the Sales and Marketing Manager of Juliette Home
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“After a three year absence we were beyond excited to finally be able to open the doors to Beauty Expo Australia, the country’s largest gathering of beauty brands, suppliers and professionals,” said Nina Vidale, the Beauty Expo Event Director. “With over 200 brands on display, 80+ new exhibitors to the fold, a myriad of education options and thousands of beauty professionals through the doors it was a jam-packed and vibrant weekend that put a spotlight on the latest beauty trends, inspiration, products, technology and world class education on offer.” “We couldn’t be happier with the results gained for our exhibitors, partners and visitors that participated. We truly believe that face to face events like Beauty Expo Australia are the ultimate platform for connection and celebration of this amazing industry and we are humbled by the on-going support and positivity in The Australian Beauty Expo was conducted for the first time since 2019, and Shania O’Brien provides a wrap up of the biggest exhibitors, brands, and industry events during the bustling weekend. joining us as we celebrated, elevated and reconnected the Beauty industry once again,”Hundredsadded Vidale.ofexhibitors have expressed their gratification over the resounding results mere days after the event, and have praised the bigger picture outcomes every Beauty Expo strives for. “It was such a pleasure to collaborate and connect with the industry’s finest at this year’s Beauty Expo,” said Michelle Reeve, the Founder and Formulator of Waterlily Australasia. “The desire for personalisation, authenticity and transparency was clear from the trade show opening on day one!” She added, “We quickly learnt that clinics, salons and spas were keen to seek out brands that reflected their own story telling, journey and philosophy. Visitors were clear on their vision and had a renewed passion to align with a brand that integrated wellness and a holistic view of health as a cohesive part of their ethos.” The Beauty Expo also provided ample opportunity for novices and veterans alike to experience world class education. Thirty sessions led by industry leaders like Donna Marcal, Maria Thattil, and Fiona Tuck among dozens of others were available to all attendees hoping to further their businesses or pick up some advice from professionals. “The isolation and impact on our collective health from COVID-19 has seen a renaissance in tactile rituals. There is a deep desire to work with a product range that elevates sensory touch points and underpins a wellness model that embraces the ritual of self-care. Business partnerships are
THE 2022 Beauty Expo Australia has come to an end after a weekend of beauty and brilliance. The two-day event was hosted at the ICC Sydney Exhibition Centre in Darling Harbour and was a matched pre-pandemic numbers, with over 6,500 beauty professionals and over 200 leading brands journeying to Sydney for one of the largest industry events of the year. The exhibition hall buzzed with unparalleled opportunity for connection and inspiration, with thousands sparking up conversations and laying down building blocks for life-long friendships and professional connections.
raging success.Attendance
becoming more personal, with an authentic alignment of values and vision. They want to work with someone who shares their story and has compelling language that reflects their principles,” said Reeve. “It was wonderful to personally meet again and journey our guests through the collections; an interactive experience which has been really missed over the last three years,” she concluded. Many others shared similar sentiments of glee at being able to recapture the glory of such a people-focused event.
Another exciting feature was the Emperia Mobile App that replaced the seemingly archaic notion of carrying around business cards. Every attendee was given a lanyard with a QR code that when scanned with Emperia, provided information about the person’s job title, their contact number, and their email. The COVID-safe alternative to handing out business cards also went one step further and emailed every person a list of contact details for everyone who scanned their QR code and vice versa the day after the Beauty Expo ended.
+ Body, a first-time exhibitor and Natural Beauty spotlight brand at the Beauty Expo. “We had no idea how it would turn out or what to expect. But the reception we received was incredible. We had so much interest in our business, our products and our team, it made us feel like we really were in the right place to meet other amazing beautyGoodwinbusinesses.”ravedabout the excellent networking the event allowed budding brands to partake in. “Because we focus on helping other businesses create their own in-house products, as well as stock the Juliette Home + Body range, we had many fantastic conversations with other beauty professionals. The feedback about our range and our services made us feel like we really are on the right track with where we are going, and it was great to hear so much positive feedback,” she said. “It was a really great first look of what our industry is like without a pandemic, and we really feel like it gave us a great space to meet so many people and businesses all under the same roof. We’re already looking forward to coming again next year!” Other brands part of the Natural Beauty exhibit include Waterlily Australasia, Indira Organics, Fedua, Niksee, and Natural BeautyAttendeesTraining.were particularly raving about the Expo’s business couch attribute which offered complimentary one-on-one consultations with industry experts and specialists in salon management, sales and marketing, training and development.
All in all, attendees and exhibitors alike regarded the expo an overwhelming success, with established and new brands alike still beaming from the events of the weekend.
PRODUCT CATEGORIES Australian Made Products Body Contouring / Fat Freezing Technologies Brow Colouring Brow Candles,LaminationIncense, Oils Cosmetic Tattooing Education & Training Facial Aesthetic Machinery Hair WaxingTreatmentTeethTanningSupplementsStripSkincareSalonSalonSalonSalonEcommercePaymentPackagingOrganicNailMaleMakeupMakeupLashLashLaserIn-treatmentInjectablesProducts&FillersDisposablesMachineryExtensionsTintTools&EquipmentBeauty&GroomingProducts&Equipment&NaturalProductsTechnologies&Solutions/SpaFurniture/StaffClothingBookingSoftwareMarketing/PRServicesLashesWhiteningBedLinen&Towels PROFESSIONAL BEAUTY | 87
“The 2022 Sydney Beauty Expo was a great experience,” said Sean Abel, Cosmetic Chemist and owner of Dermaenergy. “To come together and see our beauty community again after so much time felt wonderful. Because Dermaenergy was relaunching, it was definitely worth our effort to show our industry what we’ve created and to officially make our new splash.”
He added, “My highlight of the show was seeing clients I hadn’t seen in a very long time - and finally putting a face to the name of some new clients or some recent leads like – Isabella and Tunde. As I write this, we’re still on a high from the feedback we received from our new look and overall we are thrilled that we partook.” n
Contour Clinics is at the forefront of non-surgical cosmetic treatment in Australia and renowned for its holistic approach to cosmetic medicine. Their clinics are staffed with highly regarded doctors and clinicians and also have locations in Miranda, Five Dock, and Brisbane. The space aims to empower individuals in their selfimprovement journey with operations headed by Dr Josh Wall, the Medical Director of Contour Clinics. Dr Wall especially excels in all forms of non-surgical cosmetic medicine, including cosmetic injectables, advanced dermal fillers, non-surgical facelifts, thread-lifting, body sculpting, and laser to treat a variety of skin complaints. In addition, Contour Clinics is the only cosmetic clinic to offer an innovative intimate area rejuvenation, which is a comprehensive range of procedures for both men and women.ContourClinics is also on the brink of further expansion and has several new clinics in development across Australia which are due to open in the coming months.
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The future of Contour Clinics
The luxurious clinic in King Street, Newtown, features eight premium treatment rooms. The expansion also brings Contour Clinics’ individualised treatment plans, latest technologies, and expertise to a wider range of people looking to augment or rejuvenate their natural appearance.
The VIP launch hosted several Australian media icons and reality television stars including former ‘Miss World’ Erin Holland, Real Housewives of Melbourne star Kyla Kirkpatrick, Married at First Sight stars Melissa Lucarelli and Nasser Sultan, and social media sensations Christie Swadling, Sabrina Treffiletti, and many more.
Contour Clinics recently celebrated the inauguration of their Newtown location. The launch event was overflowing with bottles of bubbly, plates of caviar, and a whole lot of contouring!
The Newtown launch
The space
Australian distribution company derma aesthetics celebrated the opening of their renovated Oxford Falls office and warehouse last month.
Last month, Australian home and wellness brand nontre.co hosted a beautiful lunch for special guests at Sydney’s Luna Lu. The brand put on a stunning display at the harbour-side restaurant to showcase their vast product offerings. nontre.co stocks a range of luxurious laundry liquids and accessories, body care products, cleaning solutions, pet care products and interior fragrances.Theevent was co-hosted by the brand’s General Manager and Partnerships & Communications Manager, who discussed nontre. co’s commitment to sustainability while retaining a high-end beauty and lifestyle solution. To celebrate the brand’s official launch, guests enjoyed a specially designed Exotic White Blossom Cocktail, crafted with inspiration from nontre.co’s signature Royal Blossom Collection scent. Two courses were served, consisting of a mix of shared plates. Guest favourite dishes included the Black Truffle Duck Spring Rolls and MB6+ Wagyu Beef. Alternative desserts were also served.
The catered event featured an array of floating appetisers, including duck pancakes and mini corn fritters. Glasses of prosecco, wine and bottles of beer were also available on arrival for guests to enjoy.derma aesthetics is the Australia distributor of dermaviduals, dermaviduals Deco, Exceed, and epi nouvelle naturelle+.
Salon owners looking for unique laundry liquid solutions and fragrance oils in stylish packaging would love the nontre.co range. Interior sprays and reed diffusers would also make for a fabulous addition to a modern salon setting.
The long-awaited move had been placed on pause due to COVID restrictions and lengthy building works.
The top floor also features a boardroom, kitchen and state-of-the-art training room complete with two clinic beds and wall of hero skincare products by dermaviduals. The lower floor of the building houses the warehouse, from which products are packed and distributed.
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The space plays home to the swanky dual offices of company directors Reika Roberts and Simone Vescio. The twin offices are connected to an open-plan workspace for the business’s Head Office team, from training staff to marketing.
Professional Beauty’s Hannah Gay attended an opening night held at the space and hosted by the derma aesthetics team. Hannah described the look and feel of the space, saying “the derma aesthetics team should be incredibly proud of their new home, where crisp white interiors and elevated decor play backdrop to their portfolio of cutting-edge skincare and device offerings.”
Tucked away in the private Hammond Suite at The Kimpton Margot Sydney, ingestible beauty brand Dose & Copreviewed their latest product - Beauty Collagen. Select guests were welcomed to the event by Dose & Co’s Senior Marketing Manager, Katherine Grima, and Marketing Manager, Brittany Sommerville. The duo was joined by dermatologist and brand partner Dr Shreya Andric to answer questions on the product’s efficacy. Guests were treated to a mini facial for a topical collagen boost, with thanks to O Cosmedics. Manicures in Dose & Co’s signature shades were also available, courtesy of CJ Artistry. To drink, guests were encouraged to taste smoothies and spritzes containing Dose & Co’s new Mixed Berry supplement. To eat, a spread of cheeses, dips and of course, mixed berries, were on offer.TheNew Zealand brand was founded by nutritionist Libby Matthews with the aim of bringing ingestible beauty solutions to the masses, in NZ, Australia, and worldwide. Derived from natural ingredients, the brand’s latest SKU is available in a tasty, sugar-free mixed berry solution packed with collagen. Consumption of the product is said to support skin, hair and nail health via the improvement of elasticity and hydration. The powder was also formulated with consumable forms of hyaluronic acid and vitamin C, renowned for their anti-ageing benefits. Based in Sydney’s Northbridge, Dr Andric specialises in general dermatology, regularly managing clients with issues such as acne, acne scarring and rosacea. She also conducts skin cancer checks, and provides laser and injectable treatments at herDrclinic.Shreya Andric spoke with Hannah Gay at the event: Dr Andric, what drew you to Dose & Co?
Are ingestible beauty products, like those produced by Dose & Co, really effective? “The research has been lagging. Even two to three years ago, there wasn’t much convincing research when you look at things like bias. However, recently there’s been meta-analysis. The study put together 1200 participants, looked at whether there was any improvement in the skin after taking collagen supplements. Ultimately, they found that between 2.5 and 10 grams of collagen per day seems to be the sweet spot.
How does collagen, hyaluronic acid and vitamin C benefit the skin when ingested? “When you ingest collagen, it’s broken down in the gut and re-forms in the gut as a signal molecule. That signal molecule is telling the body to make more collagen; hyaluronic acid as well (which also helps with skin hydration). When we don’t have vitamin C, that results in scurvy. Basically, you can’t make collagen without vitamin C. [The three ingredients] are combined and are working together to give you that extra boost.”
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DOSE & COLLAGENBEAUTYDELIVERSCO
“The actual dose of collagen - 10 grams per serve - is what you need for your daily dose. You don’t then need to be taking multiple servings a day, like with some other brands.”
If you take it consistently, generally for 12 weeks, then you will see improvement in skin hydration, elasticity, and a reduction in wrinkles. As doctors, we are evidence-based and I think we need to be up with the times. This, for me, showed there was some substance behind [the claims].”
Professional Beauty’s Hannah Gay attended the event, and was impressed by the level of comfort experienced on trialling the power-packed product. She was also impressed by the brand’s strategic use of biodegradable bamboo to create the wipes.
IS
iS Clinical is an American cosmeceutical brand that distributes medical-grade products to a number of medispas/clinics across Australia.
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Hosted at Sydney’s newest CBD wine-and-dine space, Luke’s Kitchen, iS Clinical launched its latest cosmeceutical productActive Peel System. Beauty media were invited to a sit-down wine and cheese tasting, presented by sommelier Kristen of Wine Sensibility. Guests were invited to taste five wines, each with distinctive notes and cheese pairings. The wines ranged from a light champagne, through to a deep pinot noir. The event played on the synergy between the beverage and protein as a nod to the synergy between the Active Peel System’s two components - the exfoliation wipe, and the reparative, hydrating wipe. The product, which is designed to complement iS Clinical’s in-clinic skin treatments, serves as a booster to clients’ at-home regimens. The pharmaceutical-grade product features the brand’s innovative proprietary blend of Extremozymes, clinically proven to protect one’s DNA and prevent the signs of ageing, while minimising the appearance of fine lines. “Our proprietary blend of Extremozymes work as a protective layer around the skin that, along with our new ingredient - Pentylene Glycol, a sugarcane derived humectant - adds hydration and protects against harmful bacteria,” explains Dr Charlene DeHaven, iS CLINICAL’s Clinical Director.
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www.lonvitalite.com
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beauty escape
If you are looking for a beauty escape that is just a short flight from Sydney and perched on the stunning Southbank promenade, with elegant feminine surrounds – look no further than the newly renovated The Langham, Melbourne.
A not to be missed experience and one of the most sought after dates at this beautifuli space is a booking at the award winning Chuan Day Spa that offers an incredible menu of beauty treatments in their 10 rooms using luxury skincare lines such as Babor. The space also a steam room, 15m pool and jacuzzi along with the gym.
PB chatted to Chuan Spa operations manager Georgia Campbell about the luxurious beauty and skincare options on offer.
The hotel, exudes luxury – dine at the award winning Melba Restaurant or spend a lazy afternoon enjoying the famous Afternoon Tea – where guests sip from fine Wedgewood china tea cups while chatting over stands filled with sandwiches and scones.
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THE LANGHAM is synonymous with world-renowned luxury – the global chain is known for its charming spaces across the globe. The exclusive Melbourne address is no exception from the moment guests arrive at the entrance at this newly renovated hotel – the attention to detail is striking. From the pretty pastel accents throughout the interiors, staff uniforms and flowers – the space is ceiling to floor elegance. Enjoy your stay in rooms with rich fabrics and golden accents, that ooze old world charm and decadence. Take your choice of view from either the iconic Yarra or the Flinders Room overlooking the Southgate complex that is drenched in natural light.
By Anita Quade
“I started with the company four years ago as a therapist and then worked through all areas of the business. From there I worked my way up through different management roles until I was successful for my current position.”
Tell us how you began your career as operations manager?
“Our Harmony Massage. Our signature massage is guided by two key principles of Traditional Chinese Medicine (TCM), uses the meridian system (Jing Luo) and the 5 elements (Wu Xing) to regain internal balance. Making it the perfect way to relax and unwind any day of the week!”
What is the most popular treatment?
“Both are through research and brand standards. The Chuan brand works closely with TCM professionals to develop treatments to enhance health and wellness by assisting our clients in their journey. These products are based on the 5 elements; Wood, Fire, Earth, Metal and Water.”
“Everyone is loving coming back to see us! So many people have been cancelled and rescheduled due to COVID so everyone is excited and grateful to finally have their treatments.Wealsohavegreat gift voucher sales which has given us the chance to come back strong.” What makes this space so special?
What do you love most about the space?
“There are so many things! The tri-bathing ritual or our relations lounges. However my favourite would have to be the view from our sun deck that overlooks the Yarra river! There is a great view of Flinders Street Station and Federation Square.”
Tell us about the skincare brands that you stock?
“We are unique to Langham & Cordis properties. Our retreat is based on the philosophy “Chuan” meaning flowing water. As the source of life, water represents the re-birth and rebalancing of our whole being. It offers guests a journey to wellness by combining genuine service and holistic treatments that are based on the principles of Traditional Chinese Medicine.” n For details, check out: www.langhamhotels.com/melbourne
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“Our two main brands used professionally and are also stocked for retail purchase are Babor & Chuan. Babor is used for our facials and some body treatments, we always get such great results! We also have our own signature range Chuan. Chuan retail products based on the 5 elements which is used globally. We also having many different lifestyle products stocked by Australian companies – we love to source brands locally where possible.”
How are these brands chosen?
Now that lockdowns have finished – how has the response been to people enjoying face to face beauty treatments?
www.elleebana.com info@elleebana.com @elleebana elleebana UNLEASH YOUR NATURAL BEAUTY AUSTRALIAN BORN GLOBALLY LOVED INNOVATION IN LASH & BROW LAMINATION • UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS, MINIMISING THE CHANCE OF OVER PROCESSING • VEGAN FRIENDLY FORMULATION • LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE • A SYNERGISTIC SYSTEM INCORPORATING RE-GEN 2.0, THE WORLD’S MOST INNOVATIVE STEP 3 • THE UNIQUE ADDITION OF A PROPRIETARY BLEND CONTAINING BIS-4 PCA DIMETHICONE ALLOWS “POWERBOND TECHNOLOGY” WITHIN THE LASH OR BROW AND HELPS TO WORK WITH MOLECULES RESTORING DISULPHIDE BONDS & HYDROGEN BONDING OF THE HAIR DURING & AFTER CHEMICAL SERVICES
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