Retail Beauty Autumn 2025

GEN ALPHA Redefining Beauty

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Age before beauty

Across the Pacific, an interesting debate is underway—a proposed California law seeks to ban the sale of anti-ageing skincare products to anyone under 18. While Assembly Bill 728 won’t directly impact us in Australia, its core concerns resonate deeply with me. As a mother to two ‘beauty curious’ Gen Alpha daughters (born in 2013 and 2015), I am profoundly invested in ensuring that our children’s skincare is both safe and nurturing.

In California, Assembly Member Alex Lee is spearheading efforts to restrict companies from marketing active ingredients—such as retinol, glycolic acid, and vitamin C—to our youth. The worry is that trends like the “Sephora kids” phenomenon might lure young consumers into using products designed for mature skin, potentially compromising their delicate skin barriers. Beauty advisors in our community have shared firsthand accounts of young clients suffering from overzealous formulations. Isn’t it only sensible to protect our children from products too aggressive for their tender skin?

Yet, we must also recognise the transformative power of Generation Alpha. These digital natives—born between 2010 and 2025—are already redefining the beauty landscape with their tech-savvy, innovative approach to skincare. With their collective spending power forecast to reach an astonishing $5.5 trillion by 2029, they are not only setting trends but also challenging the industry to rise to their level of sophistication. Many argue that instead of an outright ban, the focus should shift to

education—empowering our young ones with the knowledge to adopt healthy, ageappropriate skincare habits.

Here in Australia, even though we aren’t directly affected by such legislation, the global conversation is both timely and significant. It reminds us—as parents, educators, and industry professionals—that our children deserve an environment where they are both protected and empowered. Balancing safety with the natural curiosity of youth is crucial, and I am a firm believer in proactive education coupled with responsible marketing.

In our latest deep dive into emerging trends among Gen Alpha, courtesy of Mintel, we discovered that beauty brands are being called upon to engage this emerging generation with educational, age-appropriate content. The aim is to prioritise healthy skincare habits over fleeting aesthetic trends, aligning strategies with Gen Alpha’s values of innovation, inclusivity, and sustainability.

I would love to hear your perspective. Do you believe that measures like those proposed in California are the right step forward, or should our energy be channelled into nurturing informed and safe skincare practices among our young people?

Drop me a line at mruzzene@ intermedia.com.au to share your thoughts.

SAVE THE DATE

At Retail Beauty, we are proud to support Look Good Feel Better as they celebrate 35 years of empowering and supporting Australians undergoing cancer treatment. This incredible organisation has helped thousands of men, women, and teens regain their confidence and sense of self through their free workshops and programs. Now, it’s our turn to give back. We invite you to be part of this milestone celebration by securing your tickets for Dream Ball 2025—a night of glamour, connection, and meaningful impact.

Date: Friday, 23rd May 2025

Venue: Noble Dining Room, Sydney Cricket Ground

Fundraising Goal: $400,000 to support 4,000 Australians

By attending Dream Ball 2025, you are directly contributing to this lifechanging cause. Your support will help Look Good Feel Better continue their vital work, providing practical tools and a supportive community for those on their cancer journey. Don’t miss this opportunity to celebrate, give back, and be part of something truly special. Secure your tickets today at https://lgfb.org.au/dream-ball-2025. We look forward to seeing you there!

POWDER CLEANSER

WHIPPED CLEAN is a transforming powder-to-cream cleanser, gentle exfoliator, and 1 minute mask, delivering a customisable deep clean, exfoliation and treatment, all in one. Japanese Rice Bran and Papaya Enzyme remove dead skin cells, makeup, pollution, and impurities from pores, leaving skin smoother, brighter, unified and glowing.

Follow us: @keepitsimpleskin

Stock enquiries: sales@selfcare.net.au

www.keepitsimpleskin.com.au

For over 70 years, Group48 has been a leader in Australian retail, evolving from fashion accessories to a powerhouse in health, beauty, and wellness. As a trusted wholesaler and distributor, it supplies more than 3,000 retailers across Australia and New Zealand, including pharmacies, department stores, and specialty stores. Expanding its portfolio, Group48 is now bringing Polished London—a premium UK oral care brand that redefines teeth and gum health as part of beauty—beyond Priceline and into new markets across the region.

CONTACT DETAILS

RETAIL BEAUTY

Publisher and Director of Partnerships

Nicci Herrera

M: +61 (0)426 826 977

E: nherrera@intermedia.com.au

Editor Michelle Ruzzene M: +61 (0)402 277 286

E: mruzzene@intermedia.com.au

Art Director Katy Brack

E: kbrack@intermedia.com.au

Mailing Address

RETAIL BEAUTY P.O. Box 55, Glebe, NSW 2037 Australia

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Contributors

MICHAEL BROWN

Growing up as a dancer, Michael Brown was quick to learn the ‘art’ of make-up artistry. His career as a travelling makeup artist for some of the industry’s biggest brands saw him leave Perth for Sydney where he became a national makeup artist and trainer. His creative flair and great communication skills gave him exposure within the Australian celebrity and media scene. Michael is now not only a celebrity makeup artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra

JOSIE GAGLIANO

Josie Gagliano was a long-time magazine and beauty editor, and her blogger presence Josie’s Juice spans the past 15 years. She then cofounded PR and talent management agency RoJo Consulting ten years ago, specialising in profiling lifestyle talent, as well as PRing events and brands. She can’t let the decades-long love affair with writing go, so she is still a freelance writer across beauty, lifestyle, travel, and celebrity, and covers red carpets. She has never met a bright lipstick she doesn’t fall in love with immediately.

ICY LING

Ni Hao (‘Hello’ in Chinese). My name is Icy Ling, known as @icybutterfly to my 61,000 instagram followers. I founded IC&Co in 2020 to promote communication and cultural dissemination between Australia and Chinese at home and abroad, and provide a wider promotion for international and Australian brands.

NIKITA PAPAS

An established PR & Communications Director, Nikita has garnered 10+ years of strategic experience within the dermatological beauty, fashion, advertising, and editorial/publishing arenas. As a qualified and experienced business marketer, he understands how both media and consumers digest and share content, and the value of creating an addictive brand journey. Nikita is renowned for producing compelling copy, enticing visual narratives, and highly memorable, impactful events that propel desire, engagement, and ultimate brand success. He connects with the most enviable beauty and fashion brands, media tastemakers, influencers, and creative agencies.

RICKY ALLEN

Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia, brings her extensive experience to various facets of the beauty and cosmetics industry. She serves as a nurse consultant in plastics and cosmetic enhancement, a health psychologist, a beauty therapist, and an international educator specialising in cosmetic enhancement, business development for skincare companies, and the psychology of sales and customer service. Her expertise extends to enhancing profitability and revitalising struggling businesses. Ricky has shared her knowledge through training sessions in the United States, New Zealand, and Australia.

Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

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GUILD PHARMACY OF THE YEAR FINALISTS UNVEILED

The Pharmacy Guild of Australia is excited to announce the five finalists in the Guild Pharmacy of the Year Awards, celebrating the outstanding contribution of community pharmacies across Australia.

The five finalists for this prestigious award are:

• Pharmacy Help, Karratha, WA

• Capital Chemist, Charnwood, ACT

• Berridale Pharmacy, NSW

• Warnbro Pharmacy, WA

“the calibre of this year’s finalists showcases remarkable progress in patient care and innovation...”

• Complete Care Pharmacy Rosny Park, TAS continually strive to enhance these services and deliver exceptional care. These finalists are leaders in their field, demonstrating outstanding commitment to their communities.

These pharmacies were selected for their exceptional commitment to patient care, innovative services and positive impact on their local communities. The winner of the Guild Pharmacy of the Year and other award categories will be revealed on 20 March at the 2025 Australian Pharmacy Professional Conference at the Gold Coast Exhibition Centre.

“Each of our finalists exemplify the heart of community pharmacy, delivering not only trusted medication advice but a wide range of health services that make a real difference in people’s lives,” Award Judge and Pharmacy Guild National Councillor Nick Panayiaris said.

“From remote areas to urban centres, these pharmacies are integral to the health of their communities, offering personalised care, health advice and innovative services that go beyond the traditional role of a pharmacy.”

Community pharmacies play a pivotal role in delivering healthcare to Australians, doing more for patients than ever before. From providing clinical services to offering preventative care and health advice, community pharmacy is Australia’s most accessible health care destination.

The Guild Pharmacy of the Year Awards celebrate those who

Michelle Bou-Samra, Award Judge said “the calibre of this year’s finalists showcases remarkable progress in patient care and innovation. It’s heartening to see how each pharmacy has uniquely tailored its services to meet the specific needs of its community, driving meaningful and positive change for the people they serve.”

In addition to the overall 2025 Guild Pharmacy of the Year award, four category awards honour outstanding bespoke achievements.

• Excellence in Business Management Award – Sponsored by Australian Pharmaceutical Industries (API)

• Excellence in Community Engagement Award – Sponsored by Teva

• Excellence in Professional Innovation Award – Sponsored by CSL Seqirus

• Excellence in Harm Minimisation Award – Sponsored by Camurus, Indivior, and StrongRoom AI

The Guild Pharmacy of the Year Awards recognise the extraordinary work community pharmacies do every day to improve patient outcomes and support the health of their communities. For more details about the 2025 Guild Pharmacy of the Year Awards and the APP Conference, please visit the Pharmacy Guild of Australia’s website

GOLDEN HOUR

natural sunkissed beauty

glow all year round

Experience the feeling of warmth on your skin and glow from within, with Natio’s newest collection. A luxurious offering of all new, limited-edition products specifically designed to celebrate your natural luminosity.

Available now in leading pharmacies

ADORE BEAUTY UNVEILS FIRST PHYSICAL STORE, BLENDING DIGITAL INNOVATION WITH RETAIL

Adore Beauty has officially opened the doors to its first bricks-and-mortar store at Melbourne’s Westfield Southland, marking a new chapter for Australia’s leading online beauty retailer.

Hundreds of eager customers lined the shopping centre to be the first through the doors.

As Australia’s leading online beauty authority, reaching millions of customers annually, Adore Beauty’s in-store experience echoes its online product offering and expertise, informed by over 24 years of connection with Australian beauty enthusiasts.

Adore Beauty’s first store is the beginning of a national expansion, with plans to roll out more stores across Australia in the coming years.

The new store features a carefully curated mix of skincare, haircare, fragrance, makeup, and wellness products from more than 50 of the retailer’s 300+ beauty brands, including AB LAB, Alpha-H, asap, Christophe Robin, Estée Lauder, Ikkari, Innisfree, Juliette Has A Gun, La Roche-Posay, Marc Jacobs, NYX, Lancôme, Prada, Glasshouse Fragrances, Oribe, iKOU, Who Is Elijah, Viviology, and Yves Saint Laurent.

All 14,000 of Adore Beauty’s ranged products are available to browse and purchase via digital kiosks, bringing the brand’s celebrated online experience to life through an “endless aisle” shopping experience.

A state-of-the-art OBSERV 520x skin analysis system enables customers to gain a deeper understanding of their skin and receive personalised product recommendations.

Adore Beauty’s CEO, Sacha Laing, says the store brings the best of the retailer’s beloved online offering to life.

“Adore Beauty started with a mission to make the world’s best beauty brands more accessible to Australian beauty enthusiasts – to be a place for our community to find inspiration and solutions for both everyday and complex skin and hair care needs. That same spirit still drives us today. Our Westfield Southland store is here for our local community, and we look forward to welcoming new and existing customers while cultivating a whole new community of beauty enthusiasts for years to come,” says Laing.

“The Southland store is the first step in a new and exciting chapter for Adore Beauty that will see us bring our online experience that our customers know and

love into physical settings where they can explore, learn, and play with beauty, with the guidance of our in-store experts.”

Adore Beauty’s Chief Operating Officer, Sarah Mullen, says the in-store brand and product curation reflects how Australian shoppers want to engage with beauty in 2025.

“We all shop for beauty in different ways, but the common thread is we all want to feel like we’ve found the right product for our unique skin, hair, budget, and lifestyle. Whether it’s using your La Roche-Posay body moisturiser with a Prada fragrance or your Estée Lauder Advanced Night Repair Serum with your NYX concealer, we always aim to give our customers the freedom to make the right choice for them. Now our customers will be able to experience the beauty of Adore Beauty’s unique ‘high-low’ mix in a physical setting,” says Mullen.

Skincare

• asap

• CeraVe

• Alpha-H

• La Roche-Posay

• Innisfree

• Biodance

• Estée Lauder Skin

• Lancôme Skin

• Viviology

• AB LAB

Oribe

Wella Pro

L’Oréal Professionnel

NAK

EVO • Christophe Robin

Kevin.Murphy • Eleven Australia Fragrance – Personal and Home

• Chloé

• Marc Jacobs

• YSL

• Prada

• Valentino

• Juliette Has A Gun

• Who Is Elijah

• Glasshouse Fragrances

Estée Lauder

• Quick Flick • Basics By B

NYX Cosmetics

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COTY’S PRESTIGE FRAGRANCES DRIVE GROWTH, WHILE MASS BEAUTY FACES PRESSURE IN Q2

Coty has released its latest financial results for the first half (1H25) and second quarter (Q2) of fiscal year 2025, showing a mix of strengths and challenges. While the company delivered strong gross and operating margin expansion, revenue declines in key markets and categories impacted overall performance, with CEO Sue Nabi describing FY25 as a “pivotal year” for the global beauty powerhouse.

While the overall beauty market continues to grow, Coty has faced both strengths and challenges across its portfolio.

“On the one hand, the global beauty market continues to grow at a healthy pace, even if growth has moderated off of the elevated levels of the last few years,” said Nabi. “Fragrances of all price points continue to outperform most other beauty categories, which strongly benefits Coty’s business as fragrances account for over 60% of our revenues and an even bigger portion of our profits.”

Coty’s fragrance portfolio remained robust, with volume growth across both

prestige and mass-market segments. The company’s prestige fragrance sell-out grew by a high single-digit percentage in the first half of FY25, outperforming its sell-in figures. Strong momentum in brands such as Hugo Boss, Burberry, Chloe, and Marc Jacobs fuelled this growth, with key market milestones achieved.

“Hugo Boss became the #2 male fragrance in Europe, Marc Jacobs Daisy is now the #1 franchise in the UK, and Coty overall is the #1 prestige fragrance player in South Africa,” Nabi highlighted.

However, Nabi acknowledged significant challenges in China, Travel Retail Asia, Australia, and the US consumer beauty segment, which weighed on overall performance in Q2. “Despite a seemingly strong holiday period, where beauty performed strongly and consumers engaged with the category, this did not translate into improved replenishment orders for Coty as retailers managed their inventory very tightly,” she explained.

BILLION-DOLLAR BUYOUT: DENNIS BASTAS TAKES FULL CONTROL OF MC O BEAUTY

Billionaire businessman Dennis Bastas has taken full ownership of Australian beauty brand MCoBeauty in a deal valuing the company at $1 billion. The acquisition strengthens his growing presence in the beauty industry, following his $60 million purchase of Nude by Nature and Makeup Cartel last year, reported by Retail Beauty.

The deal also marks the departure of MCoBeauty founder Shelley Sullivan, who will step down as CEO after transforming the brand into a mass-market powerhouse.

Sullivan, who launched ModelCo in 2002 before founding MCoBeauty in 2020, built the brand on the concept of creating high-quality, affordable “dupes” of premium beauty products. By leveraging supermarket and pharmacy distribution, MCoBeauty quickly gained traction but also faced legal challenges, including two trademark infringement lawsuits in 2021. Despite these hurdles, Sullivan held off

on selling until 2022, when Bastas’ DBG Group acquired a 50% stake.

With Bastas’ backing, MCoBeauty expanded aggressively, launching in 1,800 Kroger supermarkets in the US in 2023 before rolling out to 1,200 Target stores earlier this year. Now on track to generate $300 million in revenue for the current financial year, the brand is preparing for further international expansion, with Europe as its next key market.

Industry sources estimate Bastas paid at least $500 million for the remaining stake, with MCoBeauty now set to be fully integrated into VidaCorp, DBG Group’s beauty division, alongside Nude by Nature and Makeup Cartel. The acquisition further cements Bastas’ position in the beauty sector, despite ongoing competitive tensions. British beauty giant Charlotte Tilbury recently launched a marketing campaign positioning its products as

In response to these pressures, Coty activated strong cost-saving initiatives and safeguarded its cash flow. “In the quarter, our adjusted gross margin expanded by 170 basis points year on year, reflecting not only strong supply chain savings but also our disciplined approach to promotional activity at a time when many beauty players stepped up promotions and discounts,” Nabi said.

Looking ahead, Nabi sees longterm opportunities despite near-term uncertainties. “The beauty market has changed significantly since we first laid out our strategy and ambitions over three years ago,” she noted. While China is no longer a key short-term growth driver, the US remains a dynamic market, and fragrances continue to experience accelerated demand. As Coty prepares for FY26 and beyond, the company plans to leverage new brand initiatives, expanded licenses—including Swarovski, Marni, Etro, and Marc Jacobs Makeup—and strengthened financials to drive future growth. “We remain confident in Coty’s ability to accelerate sales growth and outperform the beauty industry over the coming years, all while steadily expanding margins and cash flow, and significantly growing EPS,” Nabi concluded.

“undupable” following MCoBeauty’s US expansion, highlighting the increasing pressure premium brands face from affordable alternatives.

Renowned for his wealth amassed in the pharmaceutical sector through Arrotex Pharmaceuticals, Bastas has set his sights on the dynamic consumer health and beauty sector. Under Bastas’ leadership, MCoBeauty is expected to continue its global growth trajectory, reinforcing DBG Group’s strategy of making high-quality beauty accessible to the mass market With Sullivan stepping aside, the brand enters a new phase, backed by the resources and strategic direction of one of the industry’s most influential players.

Shelley Sullivan Dennis Bastas

Sue Nabi

Skin Food

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ICONIC DAVID JONES, BOURKE STREET MALL SOLD IN LANDMARK $223.5 MILLION DEAL

The iconic David Jones store on Melbourne’s Bourke Street Mall has been sold for $223.5 million to Melbourne-based fund manager IP Generation. The deal, exclusively brokered by JLL’s Nick Willis and Sam Hatcher, marks the largest Australian CBD retail transaction in over three years and the biggest single-asset retail sale in Melbourne CBD in more than eight years.

David Jones, Bourke Street Mall, one of Australia’s most recognisable retail landmarks, spans approximately 25,000 sqm across seven levels. The property remains fully leased to David Jones on a secure triple net lease with 18 years remaining, ensuring longterm income stability for its new owner.

Originally built in 1911 for Buckley & Nunn’s department store, the property was acquired by David Jones in 1982, solidifying its place in Melbourne’s retail landscape. The department store, renowned for its heritage architecture and premium shopping experience, has undergone significant refurbishments, including a $38 million transformation that enhanced its top three retail floors, introduced a revamped beauty department, and welcomed luxury retailers such as Louis Vuitton, set to open in 2025.

JLL Senior Director Nick Willis highlighted the rarity of such transactions, stating, “Australian icons such as David Jones, Bourke Street Mall are rarely traded. The opportunity presented a unique investment proposition of irreplaceability, income security, and longterm value.”

The sale highlights a strong resurgence in Melbourne’s CBD retail market. Despite retail CBD transactions being down 87% from the 10-year average in 2024, Melbourne’s retail sector has shown resilience, with CBD vacancy rates now at a five-year low of approximately 5%,

well below the national CBD retail average of 12%.

JLL’s Head of Retail Investments, Sam Hatcher, noted that David Jones’ consolidation of its Menswear Store in 2020 and the recent multimillion-dollar refurbishment reflect the brand’s ongoing commitment to the location. “The significant refurbishment has transformed the top three retail floors, a new ground-level beauty department and introduced luxury retailers such as Louis Vuitton set to open in 2025,” he said.

Chris Lock, Managing Director of IP Generation, described the acquisition as a rare opportunity to own one of Melbourne’s most prestigious retail assets. “David Jones, Bourke St Mall is one of the most iconic properties, not only in Melbourne but the whole Australian market. The ability to acquire 100% interest in such trophy assets rarely comes available. The gentrification that is occurring around Bourke Street, with the new Melbourne Walk development is further strengthening the precinct, which coincides with David Jones’s major store refurbishment and new luxury tenants opening including Aesop, Louis Vuitton and Gucci.”

IP Generation has combined David Jones, Bourke Street Mall with its recently acquired Cranbourne Park Shopping Centre into a new fund valued at approximately $350 million. This portfolio aims to provide investors with a balanced mix of long-term income security and growth potential.

JLL anticipates that development constraints and supply-demand imbalances will further reduce retail vacancy rates and drive rental growth in the sector. With major investments reshaping Melbourne’s retail landscape, the David Jones sale represents a significant milestone in the recovery and future prosperity of CBD retail investments.

ULTRA VIOLETTE EXPANDS INTO THE US WITH SEPHORA PARTNERSHIP

Australian sunscreen brand Ultra Violette has announced its expansion into the United States, marking its 30th international market. The brand, known for its Skinscreen formulas, will launch in the US through a retail partnership with Sephora.

From March 12, Ultra Violette products will be available online at Sephora.com, with a rollout to 592 Sephora stores starting March 27. The US product lineup will include Vibrant Screen, a new product exclusive to the US launch, along with Supreme Screen, mineral formulations Velvet Screen (Lean Screen) and Future Screen (Future Fluid), and Sheen Screen lip balm in two shades.

Founded by Ava Chandler-Matthews and Bec Jefferd, Ultra Violette was created to address the need for sunscreen that integrates with skincare. After three years and 107 sample iterations, they developed Skinscreens designed to offer high protection while feeling like skincare.

“Launching into the US is the most significant brand moment for us since we first introduced Ultra Violette to the world from my kitchen bench in Melbourne six years ago,” Chandler-Matthews said. “The enthusiasm from US consumers has been emphatic from day one whether via social DMs, website enquiries, or discovering us in one of our 29 other markets, they were crying out for a well-formulated sunscreen they could wear every day along with their other skincare and makeup products.”

“This is a hugely transformational moment for the business,” Jefferd said. “Due to varying global regulations around sunscreen, we weren’t sure if or when the day would come. We are so thankful to the Sephora US team who have been hugely supportive and so hands-on in helping to navigate the complexities of launching into the world’s largest beauty market.”

Ultra Violette is now available in over 30 countries, with all product development led in-house by its Australian team. One product is sold every minute around the world. The company aims to position sunscreen as a daily skincare essential for long-term skin health.

UNILEVER ANNOUNCES CEO TRANSITION AS HEIN SCHUMACHER STEPS DOWN

Unilever has announced that Hein Schumacher will step down as Chief Executive Officer and Board Director on 1 March 2025 by mutual agreement, officially leaving the company on 31 May 2025. His successor will be Fernando Fernandez, currently Unilever’s Chief Financial Officer and Executive Director, who will take over as CEO from 1 March 2025.

Schumacher’s tenure saw the introduction of Unilever’s Growth Action Plan (GAP), a major productivity program, and the commencement of the Ice Cream business separation, all of which remain on track. Unilever Chairman Ian Meakins praised Schumacher’s leadership, highlighting the strategic reset and financial progress made under his guidance. “On behalf of the Board, I would like to thank Hein for resetting Unilever’s strategy, for the focus and discipline he has brought to the company and for the solid financial progress delivered during 2024,” Meakins said. “We are grateful for his leadership and wish him the very best for the future.”

Fernandez, who became CFO in January 2024, previously led Unilever’s Beauty & Wellbeing division—one of the company’s fastest-growing businesses. Unilever hair and skin care brands include Dove, Sunsilk, Clear and Vaseline, as well as Dermalogica, Hourglass and Living Proof. Wellbeing brands include Liquid IV and Olly.

He has also held key leadership positions in Latin America, including CEO roles in Brazil and the Philippines, driving strong market performance. Meakins expressed confidence in Fernandez’s ability to accelerate Unilever’s growth, describing him as a decisive leader with a strong track record in portfolio management and brand development.

Fernandez said he was honoured to take on the role and outlined his vision for the company’s future. “Our focus will be on building a future-fit portfolio with an attractive growth footprint and delivering unmatched functional and perceivable superiority across our top 30 power brands,” he said. “ I have full confidence in our team’s ability to propel Unilever to a global industryleading position.”

With Fernandez stepping into the CEO role, Unilever has begun a search for a new Chief Financial Officer. In the interim, Deputy CFO and Group Controller Srinivas Phatak will serve as acting CFO from 1 March 2025. Phatak, a seasoned executive, has held key global and regional finance roles, including as CFO of Hindustan Unilever Limited.

Unilever confirmed there will be no changes to its 2025 financial outlook or medium-term guidance.

Fernando Fernandez

Group48:

Pioneering Health, Beauty & Wellness in Australia and NZ

For over seven decades, Group48 has been a powerhouse in Australian retail, evolving from a leader in fashion accessories to a major player in the health, beauty, and wellness industry. As a trusted wholesaler and distributor, Group48 now supplies over 3,000 retailers across Australia and New Zealand, spanning pharmacies, department stores, health food retailers, and premium specialty stores.

With a robust privately owned distribution warehouse and an automated software platform, Group48 delivers more than eight million units annually, ensuring seamless logistics for its expanding portfolio of high-performing brands. These include Polished London, Ashaya, Cleanlogic, BodyTools, Sorted Skin, Yes Studio, Natural Glow, Kitty & Clover, Barcs Australia, and Amelie. The company also collaborates with retailers on private label products, supplying major names like David Jones, Priceline, Rockwear, General Pants, and GoVita.

As Group48 continues its rapid expansion, General Manager Fiona Mendonca plays a critical role in driving strategic growth and brand innovation. With an extensive career spanning sales, operations, business development, and retail strategy, Fiona has led the company in category growth, operational performance, and market leadership. Her experience includes leading roles at The Jojoba Company, Burt’s Bees, Selfcare Corporation, Coty, and Vitaco Health Group, giving her a deep understanding of consumer trends and the evolving retail landscape.

FROM FASHION TO WELLNESS: A LEGACY OF INNOVATION

Since its founding in 1948, Group48 has carved out a niche in fashion accessories, with Barcs Australia standing as Myer’s longest-enduring brand. As the business evolved, it adeptly shifted its focus to meet the burgeoning demand for health and wellness, expanding its portfolio to offer products that embrace modern consumers’ emphasis on holistic beauty and self-care. Today, under the guidance of CEO Marc Reid—a descendant of the founding family—this 70-year-old enterprise remains committed to preserving its rich tradition.

Fiona Mendonca, Group48 General Manager

POLISHED LONDON

THE UK’S NO. 1 ORAL BEAUTY BRAND

Founded on the belief that oral care is an extension of beauty. Polished London is revolutionising the way we think about teeth and gum health. Originally exclusive to Priceline, this premium UK brand is now expanding across Australia and New Zealand under Group48’s expert distribution.

Developed by leading UK dental professionals, Polished London combines clinically proven whitening solutions with aesthetic, Instagram-worthy packaging— turning daily oral care into a luxurious beauty ritual.

Polished London is one of the top oral care brands and have a regular segment on Australia’s #1 Shopping Channel, TVSN.

WHY IT’S DIFFERENT:

One of the first brands to merge oral care with the beauty industry

• Teeth Whitening Powder infused with Hyaluronic Acid for gum and tooth health

Vegan-friendly & peroxide-free formulas for a gentle, effective whitening experience

“Having strong partnerships allows us to introduce new brands effectively, ensuring they get the market presence and retail support they need to thrive.”

EMPOWERING WOMEN’S WELLNESS Science-backed solutions for PMS, Menopause & Hormonal Balance.

Founded by Jodie Matthews, and Siobhan Fildes, Ashaya was created from a shared passion for beauty, wellness, and the power of conscious self-care. With extensive experience in the global beauty industry, the founders were inspired by Ayurveda and the healing power of adaptogenic botanicals, blending traditional wisdom with modern science.

A chance conversation about hormonal health—with each founder at a different life stage—sparked the idea to create a brand that supports women through every stage of life. Over three years, they worked with trusted experts to develop a range of hormone-balancing products designed to nourish the body inside and out.

WHY IT MATTERS:

75% of women experience PMS symptoms, affecting daily life and work productivity.

1 in 10 women suffer from PMDD, a severe form of PMS.

• 80% of menopausal women experience symptoms like brain fog, anxiety & fatigue.

ASHAYA’S APPROACH:

• Holistic, Ayurvedic-inspired formulas for hormonal balance

Targeted solutions for mood, sleep, energy & skin

Empowering education to break the stigma around women’s health

Marc Reid is dedicated to leaving the company in an even stronger position than when he joined, ensuring that the storied legacy of Barcs continues with a vision that extends to future generations.

WHAT SETS GROUP48 APART?

In a highly competitive market, Group48 stands out by curating distinctive brands with unique formulas and clear points of difference. The team rigorously assesses market gaps, category potential, and consumer demand, ensuring they bring only the most innovative, highperforming products to the Australian and New Zealand markets.

“We don’t just look at what’s trending— we anticipate what’s next,” says Fiona Mendonca. “Consumers today are seeking more than just beauty products; they want results-driven, holistic solutions that improve their well-being inside and out.”

Fiona notes that retailer relationships have been crucial to Group48’s success:

“Having strong partnerships allows us to introduce new brands effectively, ensuring they get the market presence and retail support they need to thrive.”

FUTURE GROWTH: THE NEXT CHAPTER FOR GROUP48

Looking ahead, Group48 is poised for major growth, with a projected 100% expansion over the next five years. The company’s focus remains on:

• Expanding its beauty, health, and wellness portfolio

• Strengthening retailer partnerships across pharmacy, department stores, and premium retail

• Bringing new, cutting-edge international brands to the Australian and NZ markets

• Advancing technology-driven distribution to enhance efficiency

“With a strong foundation, an incredible team, and a keen eye on global trends, we are shaping the future of retail distribution in Australia and beyond,” says Fiona Mendonca.

As consumers continue to embrace holistic health and wellness, Group48 remains at the forefront—bringing the best innovations, brands, and retail solutions to the market.

WANT TO PARTNER WITH GROUP48?

Whether you’re a retailer looking for premium products or a brand seeking distribution in Australia and NZ, Group48 is the partner you need to grow and scale successfully. ■

https://group48.com.au

ASHAYA

LIFTING, FIRMING, SCULPTING

THE FUTURE OF NECK & DÉCOLLETAGE CARE

The neck and décolletage have long been overlooked in skincare, yet they are among the first areas to reveal the signs of ageing. Recognising this, The Jojoba Company has developed the Neck & Décolletage Lifting Concentrate — a clinically proven formula that lifts, firms, and sculpts the delicate skin of the neck and décolletage, redefining industry standards for targeted antiageing treatments.

WHY THIS FORMULA? WHY NOW?

Ageing skin loses its structural integrity due to a decline in Collagen Types I and IV, leading to sagging, deep wrinkles, and a loss of firmness. This innovative concentrate addresses these concerns by harnessing the power of nature and science, featuring a unique blend of bio-active ingredients backed by clinical research. “As we age, collagen production decreases, and the skin in the neck and décolletage area becomes more fragile,” explains Vicki Engsall, founder of The Jojoba Company. “We wanted to create a product that not only provides immediate hydration and firmness but also restructures and strengthens the skin over time.”

CUTTING-EDGE SCIENCE MEETS NATURE

At the heart of this formulation is Col-Frag 4™, a plant-based biomimetic collagen fragment that reinforces the skin’s anchoring structure, visibly firming and restoring resilience. It helps to bind and reinforce the skin layers, effectively “re-gluing” them back together to restore structure, firm up, and lift the skin. Additionally, this ingredient has been clinically proven to reduce the depth of wrinkles

by 18% in just one hour, making it a powerful and fastacting solution for visible skin rejuvenation.

Liftylox™ Crop-G, derived from botanical sources, enhances elasticity and deep hydration while smoothing wrinkles and fine lines. The clinically tested Gravityl™ Zero-G combats gravitational sagging, dramatically reducing double chin volume and lifting the lower face and jawline.

Marimoist™ delivers instant hydration and a cooling effect, offering an immediate tightening sensation while supporting longterm moisture retention. This powerhouse combination results in a dramatically lifted, youthful neckline.

In

consumer perception studies, 90% of users reported firmer skin,

and

85%

saw fewer

visible wrinkles, reinforcing

credibility

as a true category leader.

the product’s

CLINICALLY PROVEN RESULTS

Consumers today demand visible, measurable results, and The Jojoba Company delivers. In clinical studies, participants experienced:

• 21% reduction in neck wrinkle volume*

• 26% reduction in visible décolletage wrinkles*

• 18% decrease in wrinkle depth in 1 hour*

• 78% increase in skin elasticity**

In consumer perception studies, 90% of users reported firmer skin, and 85% saw fewer visible wrinkles, reinforcing the product’s credibility as a true category leader.

THE JOJOBA COMPANY’S PHILOSOPHY: WHERE NATURE AND INNOVATION ALIGN

For over a decade, The Jojoba Company has been pioneering skincare with Wadi-Wadi Jojoba — the purest and most nutrient-rich strain of jojoba, grown exclusively on their Australian farm. Unlike traditional oils, jojoba is a liquid wax ester, identical to the skin’s natural sebum, allowing for unparalleled absorption and efficacy.

“We believe skin is smarter than we think,” explains Vicki Engsall. “Our philosophy is about giving the skin what it needs to function optimally, rather than forcing it into dependency on harsh chemicals.”

This approach has positioned The Jojoba Company as a leader in bio-ceutical skincare, bridging the gap between nature and high-performance dermatology. With every product, including this latest innovation, cutting-edge technology is paired with natural, skin-identical ingredients to deliver visible transformation without compromise.

*claims based on tests conducted on Col- Frag 4™ **claims based on tests conducted on LiftyLox™ Crop G

THE FUTURE OF NECK & DÉCOLLETAGE CARE STARTS HERE

The Neck & Décolletage Lifting Concentrate represents a game-changing solution for retailers seeking scientifically backed, results-driven skincare. With clinically proven ingredients, a powerful anti-gravity lifting effect, and The Jojoba Company’s commitment to sustainability and purity, this product is set to redefine the category.

Retailers looking to stay ahead of the curve should take note: the future of targeted anti-ageing skincare is here. Are you ready to lift, firm, and sculpt your customers’ confidence?

The Jojoba Company’s Neck & Décolletage Lifting Concentrate launches in Australia this March. ■

For stockist inquiries, please contact our National Sales Manager; Ian Clark on 0400 922 561

How Gen Alpha Is Redefining Beauty and What It Means for the Industry

Generation Alpha is already making waves in the beauty industry, driven by their fascination with skincare and cosmetics.

by Mintel

As the next cohort of consumers, this digital-first generation—born between 2010 and 2025—is influencing trends in the beauty industry and redefining consumer expectations that reflect their diverse cultural influences, heightened social and environmental awareness, and an innate connection to technology.

With their spending power projected to reach an astounding $5.5 trillion by 2029, beauty brands can’t afford to ignore them. Join Mintel as we outline how brands can understand and engage with this emerging and powerful generation.

GEN ALPHA AND THE BEAUTY INDUSTRY: A CALL FOR RESPONSIBILITY AND OPPORTUNITY

Before diving into strategies for engaging with Gen Alpha, it’s crucial to understand the current landscape and the challenges emerging from their growing fascination with the beauty and skincare industry. Recent discussions, including insights shared on the Mintel Little Conversations Podcast by Mintel’s own Andrew McDougall and Base Beauty founder Jodi Katz, highlight a concerning trend: children are increasingly drawn to skincare products designed for adults, often to the detriment of their skin health.

This young, curious generation, sometimes referred to as “Sephora Kids,” is immersing itself in the beauty sector, purchasing luxury items marketed to an older demographic. While their enthusiasm reflects a genuine interest in self-care and aesthetics, it also underscores a lack of understanding about the products they are using. Many of these items, with claims of anti-ageing or targeted treatments, are not age-appropriate and can disrupt the delicate balance of youthful skin.

Gen Alpha’s fascination with beauty products is fuelled by admiration and

This young, curious generation, sometimes referred to as “Sephora Kids,” is immersing itself in the beauty sector, purchasing luxury items marketed to an older demographic.

aspiration. They see beauty influencers and their routines as sources of inspiration, and they want to emulate these practices. However, this acceleration into adultoriented skincare often results in routines that prioritise appearance over health—a gap that the beauty industry must address.

The beauty industry has a significant role to play in educating and guiding Gen Alpha, shifting the focus from appearancecentric messaging like “fine lines” and “wrinkle prevention” to promoting healthy skin habits. By emphasising essentials such as personal hygiene, sunscreen use, and gentle cleansing, brands can lay the foundation for lifelong skin health without overwhelming this impressionable audience. Gen Alpha is eager to learn, and they respond to aspirational education and entertainment, making it crucial for brands to create engaging, age-appropriate content that empowers this young generation to care for their skin with safe and effective skincare practices.

GEN ALPHA TRENDS THAT WILL SHAPE THE BEAUTY INDUSTRY

Gen Alpha’s relationship with technology

As digital natives, Gen Alpha is comfortable with hybrid beauty shopping, combining

(VR) are profoundly reshaping the beauty shopping landscape for Gen Alpha. Virtual try-on tools, enabled by these technologies, allow users to virtually see how makeup will look on them without physically applying them. Mintel’s research reveals that nearly a third of US 12-14-year-olds are already using augmented reality in their purchasing journey. This signals a strong interest and readiness for interactive, technology-driven solutions.

One brand that is leading in this space is L’Oréal, whose BeautyTech initiatives show how AI technology can enhance the customer experience. L’Oréal’s virtual 3D try-ons empower users to explore, test and select products in real-time before making a purchase. This technology not only bridges the gap between the

online and offline experiences. For instance, over half of US 12-14-year-olds reported buying items online and picking them up in-store. This behaviour highlights the need for beauty brands to deliver seamless experiences across platforms, with mobilefirst strategies at the forefront. However, recent technologies are shaping the beauty shopping experience for Gen Alpha. Emerging technologies such as augmented reality (AR) and virtual reality

physical and digital shopping worlds but also personalises the experience by tailoring product recommendations to individual preferences.

Self-acceptance

Gen Alpha is growing up with heightened awareness of mental health, with six in ten US children aged 12-14 reporting to Mintel that their parents have taught them how to take care of their mental wellbeing.

Base: 867 internet users aged 12-17

Source: Mintel/Kantar Profiles

This awareness fosters a generation who are attentive to social causes, such as body positivity and self-expression and are more likely to challenge traditional beauty standards. While there is growing resilience, Gen Z— Gen Alpha’s processors— are acutely aware of the pitfalls of social media, with three-quarters of Gen Z acknowledging that it can have a negative impact on mental wellbeing. This means that beauty brands have an opportunity to go beyond promotion and use social media as a tool to foster trust, connection and authenticity with Gen Alpha.

Movements like “filter versus reality” on platforms like TikTok reveal the push for authenticity as users contrast filtered and unfiltered images to challenge unrealistic beauty standards and spark widespread conversations. Brands can draw inspiration from Cult Beauty, which in 2023 banned retouched model imagery in its marketing, promoting self-acceptance among its consumers. By showcasing diverse, unaltered models, the brand has set a new standard in combating insecurities and redefining beauty norms. By embracing inclusivity and authenticity, beauty brands can foster meaningful connections, and build future loyalty with Gen Alpha, while leading a more mentally supportive industry.

Social media’s influence on purchasing journeys

Social media and influencer marketing are pivotal in shaping Gen Alpha’s beauty purchasing journey, as video media, such as YouTube, TikTok and Instagram have

become a significant source for discovery and inspiration by blending entertainment and education. Mintel’s US Beauty Retailing Report reveals that seven in ten US consumers turn to social media for inspiration when shopping for beauty products, with this trend being even more pronounced among younger demographics. Social media serves as a two-way communication channel, enabling Gen Alpha to engage with brands, creators and other consumers. Younger audiences often perceive user-generated content and influencer recommendations as more genuine and relatable than traditional advertising. Real-life experiences resonate deeply with almost half of German beauty consumers who prefer to shop with brands that make them feel part of a community. An example of one brand that is driving consumers’ emotional investment is directto-consumer (DTC) retailer Beautypie. Through its membership-based model, members not only enjoy significant savings but are also encouraged to participate

actively by sharing reviews, accessing professional makeup tips, and contributing ideas or content for social media. By leveraging authenticity, co-creation, and technology, brands like Beautypie strengthen emotional bonds and establish lasting connections with future consumers.

Environmentally conscious

Many of Gen Alpha are growing up with a strong environmental consciousness and feel a profound responsibility to address the damage caused by previous generations. They are acutely aware that the consequences of inaction will affect their future. This accountability drives them to be advocates for change—reflected in the fact that nearly eight in ten Canadian 13-year-olds believe that not enough is being done to combat climate change.

This heightened environmental concern translates into Gen Alphas’ preferences and future purchasing decisions in the beauty industry. They already show signs of being mindful of how their choices impact the

Base: 1000 internet users aged 13-17 | Source: Mintel/Kantar Profiles

Base: 1,963 internet users aged 18-26 | Source: Mintel/Kantar Profiles

planet, and they are likely to specifically seek out products that align with their sustainability values in the future. Parents of Gen Alpha also play a role in shaping their values, with seven in ten UK parents of Gen Alpha children reporting buying eco-friendly beauty products, compared to just half of non-alpha-parents.

Both Gen Alpha and their parents are highly attuned to greenwashing and prefer brands that demonstrate clear, transparent, and genuine sustainability practices.

Beauty products with natural or organic ingredients and ‘clean’ formulations hold significant appeal for this generation, with six in ten US beauty consumers aged 12–14 believing that a product labelled ‘clean’ or ‘natural’ must also be safe to use. By catering to Gen Alpha’s environmental values, beauty brands have an opportunity not only to meet the expectations of the next generation but also to become leaders in driving meaningful, positive change in the industry.

Diversity and inclusion

Members of Gen Alpha are emerging as one of the most socially conscious generations, placing a strong emphasis on diversity, equity, and inclusion (DEI). They are more likely to support beauty brands that authentically represent a wide array of identities and align with their values.

For Gen Alpha, inclusivity won’t just be a preference but a baseline

For Gen Alpha, inclusivity won’t just be a preference but a baseline expectation.

expectation. Beauty brands looking to appeal to this audience must focus on meaningful DEI initiatives by showcasing models and spokespeople from diverse backgrounds, creating products that cater to all skin tones, hair and body types, and transparently sharing their DEI efforts. This authenticity is critical for gaining the trust and loyalty of this socially aware generation.

Gen Alpha’s commitment to inclusivity also reflects their belief in breaking down traditional gender roles, with three-quarters of US 12-14-year-olds believing that all genders can use beauty products. This openness has led to a stronger focus on using beauty products as a way to express individuality and personality. A standout leader in this space is Unlabelled, a brand that embraces self-expression through its inclusive body care line aimed at encouraging young people to be themselves and its commitment to donating profits to mental health charities. By aligning with

causes like body image and LGBTQIA+ advocacy, Unlabelled fosters trust and connection with this socially conscious generation that is likely to build lasting relationships and inspire loyalty.

Unlabelled embraces Gen Alpha’s desire for self-expression and positive body image messaging.

How Can Your Brand Market to Gen Alpha?

Though still growing into their role as consumers, Gen Alpha is already reshaping the beauty industry with its emphasis on tech-led innovation, inclusivity, and sustainability. As their influence and purchasing power expand, brands must align with their demand for authenticity and socially conscious practices, ensuring they resonate with the values shaping this forward-thinking generation. ■

Unlabelled embraces Gen Alpha’s desire for self-expression and positive body image messaging.

Following years of dedication to sustainability and cultural preservation, Native Secrets is taking its mission to the next level. Founders Phil and Cherie Thompson have always been deeply committed to protecting the land and passing down traditional knowledge, but their latest milestone—a major grant to bring manufacturing in-house—marks a gamechanging evolution for their business.

EXPANDING THE VISION:

SUSTAINABILITY AND INNOVATION AT NATIVE SECRETS

A SUSTAINABLE STEP FORWARD: VERTICAL INTEGRATION

Sustainability has always been a core value for Native Secrets, but gaining greater control over their supply chain is set to amplify their impact. Thanks to a grant secured through the NSW Government, the company is now establishing its own manufacturing facility. This move will enable them to reduce waste, improve efficiency, and ensure that every step of production aligns with their environmental and ethical standards.

“For us, sustainability isn’t just about using native ingredients—it’s about creating a long-term, self-sufficient model that minimises our footprint,” says Cherie. “By manufacturing in-house, we’re reducing transport emissions, creating local jobs, and ensuring that every stage of production reflects our values.”

This transition to vertical integration also means Native Secrets can oversee the quality and efficacy of their products more closely, maintaining the integrity of their native botanical extracts while increasing scalability. The ability to manage their entire process, from harvesting to final product, is a major win—not just for

their brand, but for the wider Indigenous business community, demonstrating the potential of self-sufficient, sustainable enterprises.

SUSTAINABILITY AT EVERY STEP

Sustainability is more than just recyclable packaging—it’s about honouring the land, culture, and traditions that have been passed down for generations. Native Secrets takes a holistic approach to sustainability, from sourcing wild-harvested Australian botanicals to restoring biodiversity in their local ecosystem. Their latest initiatives include:

• 5L Refill Options: Aiming to reduce single-use plastic, Native Secrets now offers 5L refills of their eco-friendly shampoo, conditioner, body wash, body lotion, and hand wash. This allows customers to embrace sustainability without compromising on quality or luxury.

• Bamboo Body Scrubbers: Unlike synthetic alternatives, their bamboo scrubbers offer an eco-friendly, biodegradable exfoliation option that is both gentle on the skin and kind to the planet.

• Fragrance-Free Formulations: By focusing on fragrance-free

products, Native Secrets reduces the use of synthetic chemicals, contributing to cleaner production processes and minimising environmental impact.

• Land Restoration Efforts: By carefully thinning out invasive white cypress pine in NSW, Native Secrets is actively rebalancing ecosystems while repurposing this native plant into essential oils. Their work ensures that sustainability and Indigenous knowledge remain at the heart of their brand.

“When you choose Native Secrets, you’re not just embracing natural skincare—you’re supporting the land, culture, and tradition,” says Phil. “Every product tells a story, and that story is one of care, respect, and sustainability.”

THE POWER OF WHITE CYPRESS LEAF AND BUDDHA WOOD OIL

At the heart of Native Secrets’ range is their innovative use of white cypress leaf and Buddha wood oil—two powerful botanicals with a rich history in Indigenous medicine.

White cypress, traditionally used for its antiseptic and healing properties, plays a crucial role in the brand’s sustainability mission. By repurposing an invasive species that threatens local ecosystems, Phil and Cherie have turned a problem into an opportunity. Their White Cypress Leaf Essential Oil ($21.95) is celebrated for its calming, grounding aroma, as well as its natural antibacterial and antifungal properties.

Meanwhile, Buddha wood oil—extracted from Eremophila mitchellii—is a lesser-known Australian native ingredient with immense potential. With a deep, smoky scent reminiscent of sandalwood, Buddha wood oil is highly valued for its antiinflammatory and antimicrobial benefits. It’s used in aromatherapy for stress relief, in skincare for its soothing properties, and even in perfumery for its rich, woody base notes.

“Traditional knowledge tells us that these plants have incredible healing powers,” Phil explains. “Modern science is just beginning to confirm what we’ve known for generations.”

BEYOND BUSINESS: A LASTING LEGACY

As Native Secrets scales up its production and expands its reach, Phil and Cherie remain unwavering in their commitment to cultural and environmental responsibility. Their work is not just about creating high-quality natural products—it’s about fostering a deeper connection between people and the land.

With the new manufacturing facility in motion, the Thompsons hope to further empower Indigenous communities by creating more employment and training opportunities. “It’s about building something that lasts,” says Phil. “We want our kids and future generations to see that there’s a future in Indigenous-led businesses that honour our traditions and respect the environment.”

By blending ancient wisdom with modern innovation, Native Secrets continues to set a new standard for sustainability in the beauty and wellness industry. And as they look ahead, one thing is clear: their journey is just getting started. ■

Signature Body Wash, Body Lotion and NEW Body Scrubber

Beauty’s Next Frontier

Disruptive Product Innovations and Marketing Shifts

The beauty industry is entering a new era, driven by disruptive product innovations and shifting marketing strategies. Global beauty and personal care market size has reached over USD 580 billion. For the next 5 years, the growth rate is forecast to be CAGR 2.8% in constant value.

The market is longer exhibiting explosive growth, but instead a trend of upgrading and segmentation. Consumers increasingly demand better products that offer longterm wellness benefits, specific functions, targeted solutions, and convenience.

Despite the overall market stabilisation, the beauty industry is experiencing explosive growth in products and brands, with nearly 1,700 new skincare brands and sub-brands launched in the US alone from January 2023 to October2024, according to Euromonitor’s Innovation System, intensifying competition and escalating the cost of capturing consumer attention.

YANG HU, INSIGHT MANAGER, HEALTH AND BEAUTY ASIA, EUROMONITOR INTERNATIONAL

WELLNESS TRENDS

DOMINATE PRODUCT DEVELOPMENT, DRIVEN BY STRONG CONSUMER DEMAND FOR PRODUCTS THAT PRIORITISE SKIN HEALTH

Consumers prioritise medical-grade credentials and precision self-care when choosing beauty products. The evolution of precision self-care is broadening product offerings to include advanced active ingredients, ingestible supplements, and mental wellness benefits. Consumers are increasingly discerning about the science behind product claims, prioritizing medical-grade credentials and evidencebased results.

Features such as scientifically proven efficacy, medical endorsements, ingredient transparency, medicated formulas, and personalised solutions are now considered

Instagram: Dasique_USA

as the primary premium attributes for beauty products by consumers.

Among the trend of precision self-care in skin care, concept of microbiome skincare is emerging as key development. The focus on maintaining a healthy microbiome has evolved from gut health to skin health.

According to Euromonitor International’s Via, during 2019-2023, the number of skin care SKUs with “probiotic” claim grew by 94% globally, by 84% in Australia.

Function variety in beauty products is another manifestation of wellness trend, especially in sun care category. As consumers become more mindful of the benefits of using sun protection, the range of sun care offerings continues to diversify. Sunscreen users are demanding more multiple features

in the sunscreen product, especially the features for hydrating, multifunction, suitable for sensitive, added ingredients like vitamins.

In response to consumers’ enhanced demand for sun care products, beauty brands, especially indie and small brands are launching new products disrupting the market. In the USA, Gen Z skincare brand named Bubble has introduced two tinted mineral sunscreens with SPF 40. This product not only offers sun protection but also targets hyperpigmentation, redness, and excess oil production, gradually enhancing skin texture.

Another K-beauty rising brand named Beauty of Joseon has made a strong impact on Amazon’s sun care market, offering sunscreens that combine skincare benefits with a moisturising texture, seamlessly merging the concepts of sun care and skincare.

MARKETING IN BEAUTY WORLD HAS ENTERED A NEW PHASE OF WINNING MORE BRAND ENGAGEMENT TIME

The competition between beauty brands has evolved into a new phase, centered on delivering fun, immersive, and shareable experiences across both online and offline platforms. “Experiential marketing”—while not a new concept—raises the question of how to measure its success, as traditional metrics often fall short due to its lack of immediate purchase impact.

In a world where time is the ultimate limited resource, Total Brand Engagement Time emerges as a meaningful metric

to assess its effectiveness. To attract consumers and increase the brand engagement time, brands need to focus on following three factors:

• Fun & New & Trendy: Attract consumers to engage with your brand.

• Immersive: Encourage consumers to spend more time with your brand, online or offline.

• Shareable: Leverage word of mouth to amplify your message and expand outreach.

Gen Z’s tastes and values impact the beauty industry, driving brands to innovate in terms of texture, packaging design, and the product concept to capture this generation’s attention.

K-beauty brands excel in creating immersive and enjoyable experiences that keep consumers engaged with their brand for extended periods. A notable trend in the beauty industry is the growing popularity of K-beauty tours, which attract tourists eager for unique beauty experiences in South Korea.

These tours feature activities such as K-pop idol makeup experiences, personal color analysis, pop-up store visits, and customised foundation shade matching. By offering these distinctive experiences, K-beauty brands not only captivate consumers but also encourage spontaneous social media sharing, amplifying their brand exposure to an even wider audience.

WINNING IN THE EVOLVING BEAUTY INDUSTRY REQUIRES A STRONG FOCUS ON WELLNESS AND EXPERIENCE

To align with the wellness trend, brands must prioritise transparency and authenticity, openly communicating about ingredients and benefits to build trust.

Updating claims with wellness-focused language and positioning products as part of a holistic lifestyle can further resonate with today’s health-conscious consumers. On the experience front, creating products that spark joy and turning the purchasing process into an enjoyable activity can leave lasting impressions. Memorable interactions, such as unique packaging or immersive campaigns, help foster deeper engagement and inspire consumers to share their experiences, amplifying brand visibility. ■

Gen Z’s influence on packaging and Concept. Image source: MAC (Concept). Muzigae Masion (packaging) Milk Makeup (texture).

Image source: Youtube: ThePointsGuy

SUN SAFETY AWARENESS

FUELS GROWTH IN AUSTRALIA’S SUN CARE MARKET

Rising awareness around sun safety is driving demand for aftersun and self-tanning products in Australia, according to data analytics company

Euromonitor International.

• Australia ranks second in Asia Pacific for aftersun care demand, at USD28 million in 2024

• Growth in aftersun care and self-tanning categories driven by sun safety and skin cancer awareness

• Increasing daily use of sun care products, with greater demand for higher SPF levels

Aftersun and self-tanning categories are poised for growth as Australian consumers prioritise skin health and safer tanning methods. Data from Euromonitor’s Sun care in Australia report shows these two segments account for 27% of Australia’s total sun protection market, significantly higher than the Asia Pacific average of less than 3%.

Yang Hu, insights manager for health and beauty Asia at Euromonitor International, explained: “The Australian lifestyle, with its outdoor focus, encourages a sun-kissed look but also highlights the need for aftersun care and safer alternatives. With one of the world’s highest UV indexes, sun safety awareness presents significant growth opportunities in the market.”

SUN SAFETY DRIVES AFTERSUN AND SELFTANNING DEMAND

STEADY GROWTH IN SUN PROTECTION DEMAND

Australia’s sun protection market is set to grow steadily, with demand expected to increase by 3% year-on-year from 2025 to 2026. Although the country ranks fourth in the region for sun protection sales at USD215 million in 2024—behind China, Japan, and South Korea—its focus on higher SPF and innovative delivery formats is driving growth.

Australians are increasingly using sunprotection products with SPF 50+ daily. According to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2024, in 2024, 11% of Australians

used such products daily, compared to 6% in 2018. Additionally, 15% used them 3–5 times a week in 2024, up from 7% in 2018.

Yang noted: “There’s a growing preference for facial sun care products, which are being incorporated into daily routines rather than reserved for occasional use. This behavioural shift is driving demand for SPF 30+ and higher.”

Innovative formats have further supported this trend, with consumers seeking products that are easy to apply and reapply throughout the day. This focus on convenience, combined with higher sun safety awareness, continues to shape the Australian sun care market. ■

Aftersun and self-tanning products:

Growing awareness of the risks of UV exposure has driven a cultural shift towards sunless tanning methods, with consumers opting for self-tanning products to achieve a healthy glow without endangering their skin.

Advancements in self-tanning formulations have improved their appeal, offering streak-free, natural-looking results. Brands are innovating with hydrating and quick-drying ingredients, natural formulations, and customisable shades for different skin tones.

Aftersun products are also gaining traction, with Australia ranking second in Asia Pacific for aftersun care demand, valued at USD28 million in 2024. While behind China’s USD151 million (due to its population size), Australia’s forecasted growth rate of 2% from 2025 to 2026 will outpace China’s 1.5%.

Bondi Sands Aloe Vera Moisturising Gel Spray - bondisands.com.au

Specialised

Specialised (broad spectrum)

with

H OT

OFF THE PRESS!

Best Practice Guidelines for Cosmetic Packaging Circularity

Our previous article, published in the Summer issue of Retail Beauty, described the progress many beauty companies have made on packaging sustainability.

More data. Greater packaging efficiency through decreased packaging volumes. Reusable and recyclable packaging. Recycled content in packaging. Many brand owners should be commended for their packaging sustainability initiatives.

Multiple (23, at last count) cosmetic packaging ‘take back’ initiatives are also operating in Australia. These are well-intentioned initiatives that—when effective— significantly improve the circularity of cosmetic packaging. However, these schemes typically recover only a small portion of the packaging placed on the market. Due to multiple factors, not all of them within the industry’s control, most cosmetic packaging ends up in landfill.

Although the volume of small-format1 cosmetic packaging waste to landfill is relatively low2 compared to other waste streams, and it is not a significant contributor to litter, it still warrants attention for a responsible industry like ours.

NEW RESOURCE ON COSMETIC PACKAGING CIRCULARITY

Hot off the press, Accord’s Small-format Cosmetic Working Group (WG) has launched its first offering to the industry: Best Practice Guidelines: Product Stewardship for Small-format Cosmetic Packaging in Australia.

Developed with input from 10 diverse beauty and fragrance companies—spanning multinational corporations to local businesses—the Guidelines provide best-practice principles relating to three critical stages in the packaging life cycle: packaging design, raw material sourcing and post-consumption.

HOW THE GUIDELINES HELP

Small-format cosmetic packaging faces unique challenges in achieving recyclability through Australia’s kerbside system. Packaging size, material quality and design requirements for product protection often make recycling difficult. Additionally, most Australian facilities are not equipped to process these materials.

Recognising this gap, Accord’s WG created a resource tailored to the needs of Australia’s small-format cosmetic sector.

Small-format cosmetic packaging faces unique challenges in achieving recyclability through Australia’s kerbside system.

WHAT GUIDANCE DOES IT PROVIDE?

• Optimising design: Principles for packaging that balance quality, safety and consumer usability with sustainable end-of-life outcomes like recyclability or reuse.

• Promoting ethical sourcing: Principles for sourcing raw materials that align with ethical and sustainability goals.

• Supporting stewardship: Principles for establishing or evaluating stewardship or extended producer responsibility (EPR) schemes for cosmetic packaging.

Above: Best Practice Guidelines: Product Stewardship for Small-format Cosmetic Packaging in Australia is available now.

Importantly, the Guidelines take a holistic approach, addressing impacts across the packaging lifecycle, including human health, climate and biodiversity.

The Best Practice Guidelines are available on the Accord website at www.accord.asn.au/ sustainability/plastics-and-packaging-waste/.

LOOKING AHEAD

With packaging regulations imminent, proactive companies will position themselves well for potential incentives tied to waste minimisation.

Beyond the Guidelines, the Accord WG continues to explore the feasibility of industry-wide EPR schemes, aiming to drive further improvements in cosmetic packaging sustainability.

Stay tuned as the Accord WG progresses its mission to enhance packaging circularity and sustainability in the beauty industry. ■

1.Coined by the Australian cosmetics industry, ‘small-format’ ‘captured one of the main factors limiting recycling of cosmetic packaging via the kerbside system: size. 2. Estimated at 5,000-11,000 T per annum, which includes recyclable components such as cardboard, according to KPMG & Close the Loop, Cosmetic Container Waste in Australia. Unpublished report, KPMG Australia, June 2021, pp. 1-41

BEYOND THE PEAK

HOW RETAILERS CAN SUSTAIN GROWTH AFTER THE HOLIDAY RUSH

By Hayley Fisher, COUNTRY MANAGER, AUSTRALIA & NEW ZEALAND, ADYEN

There’s no denying it. Australian retailers have had a tough year, facing challenges at every turn from harsh economic conditions to low consumer confidence.

However, things seem to be clearing up this peak season, with data from the Australian Retailers Association showing that consumers are expected to spend $69.7 billion in the six weeks leading up to Christmas, up by 2.7% in 2023. An Accenture report also predicts that Australians will spend more money this shopping period compared to last year, with the average consumer expecting to shell out $819.

The anticipated economic gain from the peak season is lifting retailers’ spirits. Roy Morgan ANZ’s latest Business Confidence survey shows that retail is one of the most confident industries in Australia. What these data points tell us is that both consumers and retailers are optimistic about the future, which bodes well for the growth of the industry.

The Adyen Retail Index found that more than 3 in 5 Australians would leave a store or abandon the checkout if they could not pay in their preferred payment method.

Adyen’s Digital Index found that Australian consumers want retailers to offer personalised discounts (41%), seamless cancellations and fast refunds (38%), and ease of payment (34%) to enhance their shopping experience and encourage repeat business.

This peak season, it’s time for retailers to build a 360-degree overview that helps reveal customers’ needs, wishes, and preferences. By leveraging data and advanced analytics, retailers can create a more tailored, responsive loyalty strategy that keeps customers coming back, fostering long-term relationships rather than oneoff transactions.

61% of Australian consumers want businesses to improve the ways their loyalty is rewarded, higher than 57% of global customers.

To make the most of this moment, retailers should focus on providing customers with the best experience that encourages spending. While providing exceptional customer experiences is key during the peak season, a big piece of the puzzle is how retailers can continue doing this beyond the holiday rush. The missing piece lies in loyalty and seamless shopping experiences.

BUILDING SHOPPER LOYALTY

How retailers reward their customers is something that can make or break loyalty. A brand might offer attractive deals but if they don’t personalise the way they interact with customers and exchanges are purely transactional, they’ll find that consumers start to lose interest and shop at a competitor store.

Australians crave loyalty more than any other country in the world. Adyen’s latest Retail Index found that 61% of Australian consumers want businesses to improve the ways their loyalty is rewarded, higher than 57% of global customers.

So what can retailers do to ensure customers are rewarded properly?

CREATING A SMOOTH SHOPPING EXPERIENCE FOR CUSTOMERS

When it comes to shopping, customers expect the process to be as smooth as butter from start to checkout.

This comes down to even the finest details, such as payments. The Retail Index found that more than 3 in 5 Australians would leave a store or abandon the checkout if they could not pay in their preferred payment method.

Yet, retailers aren’t keeping up. The Retail Index also found that self-checkout and tap-to-pay are the most popular ways to pay in Australia. However, only 15% of retailers in the country enable selfcheckout and just 24% have mobile point of sale (mPOS) solutions.

To provide customers with the best shopping experience this season and beyond, retailers need to step up their payment game. By offering a wide range of payment options, retailers not only keep customers happy during the peak season, but also encourage repeat business that extends beyond the period.

LOOKING AHEAD TO THE FUTURE OF RETAIL

As retailers race their way to the finish line, it’s important to keep the long-term goal in mind: to continue such growth and momentum beyond the holiday period. While it’s easy to get caught up in the excitement of seasonal sales, the true measure of success lies in building lasting relationships with customers.

By focusing on personalisation and offering seamless payment experiences, retailers can create loyalty that goes far beyond a single shopping season. The future of retail depends on consistently meeting customer needs, building trust, and adapting to the evolving landscape, ensuring that the momentum of the peak season translates into sustainable growth year-round. ■

MY

JOURNEY

FROM PASSION TO LEADERSHIP: SYLVIA LECHOWICZ ON INNOVATION, MENTORSHIP, AND NAVIGATING THE BEAUTY

With a diverse background in marketing, PR, sales, and product development, Sylvia Lechowicz, Marketing Manager at Chemcorp International, has built a career defined by innovation, strategic growth, and leadership. From rebranding 1000HOUR to driving the expansion of Chemcorp’s international and in-house brands, she is a key player in shaping the future of beauty and wellness.

FINDING A PATH IN BEAUTY AND WELLNESS

Lechowicz’s entry into the beauty industry came unexpectedly. Having worked in wellness, she transitioned into beauty nearly nine years ago when Chemcorp acquired a natural wellness brand she was involved with.

“I’ve always had a passion for the wellness and beauty industry, which naturally led me to this field,” she shares. “This shift ignited my love for beauty, and I’ve been fortunate to utilise my background to create impactful, innovative beauty products and campaigns ever since.”

Her career started with PR and events, a role that taught her the power of communication and networking.

“My first full-time job was with a PR and events company, where I learned the true power of communication and building relationships. It taught me that being social, approachable, and proactive can open doors, drive desired outcomes, and foster valuable connections,” she explains.

This understanding of relationships and storytelling would go on to shape her approach to marketing, sales, and product development.

Sylvia Lechowicz

“One of the biggest myths in the beauty industry is that only expensive products deliver results.”

LESSONS IN OWNERSHIP AND CAREER GROWTH

One of the biggest lessons Lechowicz wishes she had known early in her career is the importance of treating a job like it’s your own company.

“When you take ownership of your role and really invest in the success of your work, it not only helps you grow professionally but also sets you apart,” she says. “The effort you put in reflects directly on your progress and opportunities.”

For those starting out, she also emphasises the value of mentorship.

“I’d tell myself to find great mentors and learn everything I can from them,” she advises. “Pay attention to how they approach challenges, problem-solving, and decision-making. But don’t just mimic them—take what resonates with you, make it your own, and improve upon it.”

NAVIGATING SUCCESS: THE 1000HOUR REBRAND AND INDUSTRY CHALLENGES

Among her career highlights, rebranding 1000HOUR stands out as a major achievement.

“We took an iconic brand with a 30year history and completely transformed it,” she shares. “From the logo to the messaging, every aspect was re-envisioned, and the response has been overwhelmingly positive—from retailers and distributors to consumers. It’s been growing month after month, with no signs of slowing down.”

Alongside successes, challenges have also shaped her career, particularly in navigating regulatory landscapes for new product development in the EU/UK markets.

“Thankfully, we have an external regulatory team that helps us stay on top of it all,” she says. “It’s a complex process, but ensuring compliance is key to expanding into new international markets successfully.”

RESILIENCE THROUGH SETBACKS

Lechowicz’s biggest lesson from a setback came during the onset of COVID-19, when she was working on a wellness brand as a side hustle.

“At the time, I was working on a wellness brand that had grown largely through in-store promotions and retail sales,” she

explains. “When the lockdowns hit and stores closed, sales immediately stopped, and transitioning to build a strong online presence without a solid customer database was a real challenge.”

That experience reinforced the importance of diversification in sales and marketing strategies.

“It taught me the invaluable lesson of not being overly reliant on one avenue and always being prepared to pivot and adapt when circumstances shift unexpectedly,” she says.

BRINGING A PRODUCT TO MARKET: STRATEGY AND CONSUMER FOCUS

Bringing a new product to market requires deep consumer insight and strategic execution.

“When bringing a new product to market, I take a consumer-centric approach,” she explains. “The first step is conducting thorough market research to uncover gaps and identify emerging trends, ensuring our product addresses real consumer needs.”

From there, her team focuses on creating a compelling brand identity, packaging, and unique selling proposition (USP) that sets it apart in a competitive landscape.

“Our launch strategy is multi-faceted, combining targeted marketing campaigns across digital platforms, retail channels, and influencer partnerships to generate hype and drive engagement,” she says.

Strategic retail collaborations are also crucial to ensuring strong distribution and maximum in-store visibility.

INDUSTRY TRENDS AND SHIFTING CONSUMER DEMANDS

Recent consumer shifts have influenced Chemcorp’s strategies, particularly as athome beauty solutions gain momentum.

“The demand for at-home beauty solutions has influenced product formats greatly,” she explains. “Digital engagement is more crucial than ever, and it has been instrumental in strengthening our social media presence and influencer partnerships.”

One trend she finds particularly exciting is the increasing demand for DIY beauty solutions.

“We’re inspired to push innovation further, creating products that offer salonquality results from the comfort of home,” she shares.

Looking at the future of beauty, she predicts a rise in personalisation, greater focus on at-home solutions, and continued digital evolution through platforms like TikTok and Instagram.

“We’re excited to embrace these changes, staying agile and innovative to meet the evolving needs of our customers,” she says.

BREAKING MYTHS IN THE BEAUTY INDUSTRY

Lechowicz is passionate about debunking the idea that only expensive products are effective.

“One of the biggest myths in the beauty industry is that only expensive products deliver results,” she says. “In reality, there are plenty of well-priced brands that deliver incredible results without the hefty price tag.”

WHAT’S NEXT FOR CHEMCORP?

Looking ahead, Lechowicz is focused on driving innovation through rebranding existing products and discovering new brands that align with evolving consumer needs.

“We’re committed to staying ahead of trends and exploring fresh opportunities in both the beauty and wellness spaces,” she says.

Her ultimate goal? To build a portfolio of brands that not only stand out but also truly resonate with consumers.

“It’s all about offering high-quality, effective solutions that meet real consumer needs,” she says.

FINAL ADVICE: OWN YOUR CAREER AND KEEP LEARNING

For those looking to break into beauty, Lechowicz stresses the importance of mentorship, taking initiative, and continuously learning.

“The most successful people I know are always learning, adapting, and looking for ways to improve,” she says. “If you can do that—while staying passionate and open to opportunities—you’ll go far in this industry. ■

Unlocking Your Opportunities at APP2025:

THE

The 2025 Australian Pharmacy Professional Conference and Trade Exhibition (APP2025), set to take place on the Gold Coast from Thursday 20 March to Saturday 22 March 2025, promises to be the standout event for the community pharmacy industry. With the theme ‘Unlocking Your Opportunities,’ APP2025 aims to empower delegates to embrace new opportunities in the rapidly evolving pharmacy landscape.

A TRANSFORMATIVE YEAR FOR COMMUNITY PHARMACY

Conference Chairman Kos Sclavos AM reflected on the momentum gained in 2024, stating, “2025 will be about making the most of the opportunities arising from recent changes and exploring the future of community pharmacy.” With APP2025’s comprehensive program and trade exhibition, delegates will gain actionable insights to thrive in this dynamic industry.

PROGRAM HIGHLIGHTS

The conference features diverse educational streams tailored to meet the needs of every attendee, including:

• Business, Innovation, and Leadership

• Clinical Pharmacy

• Product Updates

• Rural Pharmacy and Indigenous Health

• Harm Minimisation

• Early Career Pharmacists

• Cultural Engagement

• Professional Development

Key events include the Opening Plenary, the Alan Russell Oration, and the State of the Industry Panel, which provide a pulse check on pharmacy’s progress and emerging trends. Notable speakers include former tennis champion Jelena Dokic, who will discuss resilience, and Dr Ben Bravery, a doctor and patient advocate sharing his unique perspective.

PREMIER PHARMACY EVENT

INTERACTIVE WORKSHOPS AND CPD CREDIT

Pre-conference workshops kick off APP2025 on Wednesday 19 March, offering hands-on sessions on key topics like immunisation and the full scope of practice. These workshops are an excellent opportunity to earn CPD credits while gaining practical knowledge.

NETWORKING OPPORTUNITIES

APP2025’s networking events are designed to foster connections among industry professionals. Highlights include:

WELCOME RECEPTION

Date: 20 March 2025

Time: 5.30pm – 8.30pm

Price: $85 per person

(included in full registration)

GUILD MEMBER (PROPRIETOR)

ONLY BREAKFAST

Date: 21 March 2025

Time: 6.45am – 8.15am

Price: $55 per person

(includes hot breakfast)

WOMEN’S NETWORKING LUNCH

Date: 21 March 2025

Time: 12.45pm – 2.00pm

Price: Included in full/day registrations

HAPPY HOUR

Date: 21 March 2025

Time: 5.30pm – 6.30pm

Price: Included in all registration types

PHARMACY ASSISTANT

NETWORKING LUNCH

Date: 22 March 2025

Time: 12.30pm – 1.30pm

Price: Free

APP STREET PARTY – ‘HOEDOWN’

Date: 22 March 2025

Time: 7.00pm – midnight

Price: $150 per person

STATE GUILD MEMBER

NETWORKING EVENTS

Victorian Guild Member

Cocktail Event:

19 March 2025, 5.30pm – 7.30pm

New South Wales Guild Member

Networking Lunch: 20 March 2025, 12.30pm – 2.00pm

Queensland Guild Member

Networking Lunch: 22 March 2025, 12.30pm – 2.00pm

“The social program offers the perfect mix of professional engagement and fun.”

Mr. Sclavos.

450+ TRADE STANDS

The largest pharmacy trade exhibition in the southern hemisphere awaits attendees, showcasing cutting-edge products, technologies, and solutions. With over 450 exhibitors, the trade hall is a mustsee for discovering innovations that can elevate pharmacy practice and improve patient outcomes.

DON’T MISS APP2025

With its unparalleled mix of education, networking, and innovation, APP2025 is the must-attend event for community pharmacy professionals.

SAVE YOUR SPOT TODAY AND UNLOCK YOUR OPPORTUNITIES!

For full program details and Early Bird registration, visit the official website at appconference.com

01. App Exhibition floor

02. PATY National Winner: Colby Dick 03. Nude by Nature on the Exhibition floor 04. App Women’s Networking Lunch, 05. Conference Chairman: Kos Sclavos

06. Guild Intern of the Year Award: Christian Portelli 04.

PRICELINE PHARMACY BEAUTY BUYER

Secret Product Picks

Since opening its doors in 1982, Priceline Pharmacy has grown into one of Australia’s premier health and beauty destinations. Today, it operates over 470 outlets nationwide and boasts a loyal community of more than nine million members in its Sister Club. Last year, the brand unveiled a refreshed strategy that redefined its identity. We sit down with the ultimate trendsetters—the Priceline beauty buyers—to reveal the next product that could soon become your new favourite.

by Michelle Ruzzene

RACHEL

HOLMES, Category Manager, Fragrance

MYSLF YSL EPD 60mL

Burberry Brit For Her EDP 100mL

I’m British so I might be a little biased, but this floral and fruity fragrance is my go-to ‘t-shirt and jeans’ scent – it’s so easy to wear. It opens with fresh notes of green lemon, frosted pear and white almond, the heart blooms with white peony and the dry down is gourmand with vanilla, amber, mahogany and balsamic tonka bean accords.

This fresh yet woody fragrance is a modern take on masculinity, layering sparkling bergamot, orange blossom and dark amber woods. While technically a cologne, I wouldn’t hesitate to wear it on an evening out – it’s sleek, sophisticated, and sexy, and it lasts forever.

Billie Eilish Your Turn EDP 100mL

Billie Eilish’s highly anticipated fourth fragrance is a bold woody, floral and musk scent that commands attention. With a kick of fresh ginger, juicy peach and a creamy sandalwood finish, this perfume is unexpected and effortlessly cool – just like Billie herself. Perfect for day or night!

I wouldn’t hesitate to wear it on an evening out – it’s sleek, sophisticated, and sexy, and it lasts forever.

CHLOE DAVIDSON

Senior Category Manager, Skincare

Bubble Tell All Lip Balm in Juicy Secret

The hype around Bubble is real – when we launched the brand exclusively at Priceline last October, one product sold every 15 seconds on launch day! Our customers continue to love Bubble and their latest launch is no exception. Bubble’s best kept secret for soft, smooth and hydrated lips delivers all-day moisture while leaving a subtle, natural sheen. The best part? You’ll never lose it as it’s also a keychain!

INNISFREE Green Tea Hyaluronic Serum

This product has completely transformed my skin! Packed with antioxidantrich Beauty Green Tea and hydrating hyaluronic acid, it delivers deep, longlasting moisture without feeling heavy or sticky. The pump makes application effortless, and the generous 80mL size means you’ll be glowing for months. If your skin craves hydration and a dewy, refreshed look, this serum is an absolute must-have.

Clinique Take The Day Off Cleansing Balm

A classic when it comes to effortless makeup removal. This luxurious balm melts into a silky oil, dissolving even the most stubborn makeup and SPF without stripping your skin. Perfect for those who love to double cleanse as it leaves your skin feeling clean, soft, and nourished but never greasy or tight. If you love a bit of luxury in your skincare routine, don’t skip this cult-favourite!

You’d have to be living under a rock if you haven’t seen this viral product on social media!

tbh Skincare Rebound Skim Milk activated Cica Toner

You’d have to be living under a rock if you haven’t seen this viral product on social media! This product supports skin barrier health with ingredients like cica-purified madecassoside and a mix of chamomile and ginger root extract, while panthenol and ceramides work to hydrate and calm the skin.

Yours Only COAT Face & Body Moisturiser

This is the ultimate moisturiser for dry, sensitive, and reactive skin. The ultra-gentle formula deeply hydrates and soothes, making it a lifesaver for anyone dealing with dryness – I use it every day and can personally vouch for how amazing it is! It’s dermatologically tested on hypersensitive skin and proudly Australian-made (bottles included!).

Beauty of Joseon Ground Rice and Honey Glow Mask

Wash off masks are back! Kaolin clay absorbs excess sebum and clears out pores, while honey works to soothe, moisturise and calm inflammation, leaving your skin feeling refreshed but never tight. Natural rice hull powder gently buffs away dead skin cells and impurities, revealing a softer, brighter complexion. Whether you need a deep cleanse or a boost of glow, this mask does it all. Purified, hydrated, and radiant – your skin will thank you!

A classic when it comes to effortless makeup removal.

SUSAN RUBANS

Category Manager, Skincare

CALEY SEMMLER

Category Manager, Haircare & Grooming

Umberto Giannini Rosemary Scalp & Hair Oil

This product has brought my hair back to life after suffering post-partum hair loss. Infused with nutrient-rich rosemary oil, the lightweight yet nourishing formula stimulates the scalp, encourages hair growth and restores hydration without feeling greasy. It also shields hair from environmental stressors and heat up to 220° – talk about an overachiever!

Hairification H24 Complex

Leave-In Repair Hair Mask

Hairification’s powerhouse formula is clinically proven to repair, strengthen, and deeply hydrate damaged strands in just four minutes with no rinse required. It’s packed with nourishing ingredients to smooth frizz, restore shine, and protects against daily stressors and to leave your hair softer, healthier and more manageable. An absolute goto in my haircare regime.

This product has brought my hair back to life after suffering post-partum hair loss.

Essence Call Me Queen Dramatic False Lash Effect Mascara

There’s a reason essence is known for delivering amazing mascaras at a great price. For just $7, this mascara gives you bold, dramatic lashes with a false lash effect which is perfect for when you want volume, length and definition without breaking the bank. The formula coats each lash evenly, building to a full-lash finish that lasts all day.

e.l.f. Power Grip Matte Primer

The newest member of the iconic Power Grip primer family brings instant blurring and a matte finish without compromising on the famous gripping texture that keeps your makeup in place all day long. This primer smooths and mattifies, creating the perfect canvas for flawless makeup that stays put, no touch-ups required. If you love a long-lasting, shine-free look, this is your new best friend!

Revolution Pout Tint

Lip tints are certainly having a moment! This long-wearing collection from Revolution offers five trendy, wearable shades that flatter every skin tone. Whether you wear them alone for a natural, flushed look or layer them with your favorite gloss for extra shine, the tints are versatile and perfect for any occasion.

ROH

The Clarify Scalp Scrub

This scrub is the ultimate reset for your scalp, clearing away buildup, excess oil and impurities for a fresh, balanced feel. Powered by exfoliating sea salt and fermented actives, it deeply cleanses without stripping and leaves your roots refreshed and your hair feeling lighter and healthier. Perfect for product overload or when you just need a detox.

SAMANTHA FROST

Category Manager, Cosmetics

Connecting Conscious Brands Retailers with

Are you a retailer looking for the latest in natural beauty products?

Attend Naturally Good on 26-27 May 2025 at ICC Sydney to connect with new, conscious brands and forge meaningful business connections.

Supporting retailers and brands for 10 years, it’s the ultimate trade event to discover, connect, and engage with the vibrant natural products community.

BE AHEAD OF THE CURVE ON CONSCIOUS BEAUTY PRODUCTS.

Here’s why Naturally Good 2025 is unmissable:

Connect with innovative brands shaping the future of natural beauty.

Discover and sample new products that could be the next big hit with beauty consumers.

REGISTER FREE →

Learn from retail leaders at the Pulse Stage and the vibrant hub for connection at Naturally Good.

A CELEBRATION OF HEALTH, INNOVATION, AND CONNECTION

Naturally Good Expo is back—and it’s set to be an unmissable event for anyone passionate about healthy, natural products. This year’s expo promises to be the ultimate meeting place for industry professionals, innovative brands and retail buyers. Not consumers, all eager to explore the latest trends and build meaningful business relationships.

DISCOVER THE LATEST IN NATURAL PRODUCTS

At Naturally Good, you’ll have the opportunity to immerse yourself in a dynamic environment where the newest healthy and natural products are showcased. Stay ahead of market trends, gain insights into sustainable practices, and network with industry peers. Whether you’re a retailer, distributor, or brand innovator, this event is designed to inspire, educate, and foster valuable connections.

AWARDS & 10 YEAR CELEBRATION

Kick off the festivities on Monday, 26 May 2025 at Bungalow 8 – Upstairs Exclusive (3 Lime Street, Sydney NSW 2000) from 6 to 9pm. For just $110, join a special combined Awards and networking evening as Naturally Good celebrates a decade of excellence. The awards will honour outstanding achievements in the natural products space, while the evening provides a relaxed atmosphere for mingling and business development.

CONNECTING BUYERS WITH BRANDS

The Naturally Good Buyer Program returns in 2025 to streamline your expo experience. This innovative program is designed to help you source the products and brands you need with ease. A new app feature allows you to book meetings with select exhibitors, ensuring that your visit is productive and tailored to your business needs. Simply express your interest, and a Buyer Program Manager will be in touch to help you make the most of your time at the expo.

NATURALLY GOOD AWARDS & PITCH FEST

Are you ready to showcase your brand’s innovation? Judging is now in full swing for the Naturally Good Awards, where excellence in natural products is celebrated. Nicci Herrera,

owner of Percolate Media and publisher of Retail Beauty, will be on the panel once again as a judge for the awards.

In addition, the Pitch Fest offers start-ups and emerging brands a friendly competition platform. Pitch your brand to judges and industry peers for a chance to become the Naturally Good Pitch Fest Champion. The prize package is worth over $10,000 and comes with invaluable feedback from seasoned professionals. Key dates for Pitch Fest 2025 include:

• Submissions: 1 1 March – 4 April

• Judging: 7 April – 18 April

• Shortlist Announcement: 24 April

• Pitch Fest Live: 26 May (at The Pulse Stage)

• Winner Announcement: 26 May (during the Awards and 10 Year Evening)

Whether you’re a retailer, distributor, or brand innovator, this event is designed to inspire, educate, and foster valuable connections.

NGAGING ZONES & DYNAMIC STAGE

The Pulse Stage

Taking place on 26–27 May 2025 at ICC Sydney from 10am to 5pm, The Pulse Stage is a free, dynamic area on the expo floor. It will feature engaging sessions that delve into the latest trends and innovations, providing practical insights you can take back to your business. Nicci Herrera will also be hosting a session in The Pulse Theatre focused on the business of beauty and personal care— stay tuned for more details.

The Heart of Naturally Good

This vibrant central hub is the perfect spot to relax, recharge, and connect with fellow attendees. Enjoy a bite to eat, network in a relaxed environment, and soak up the energetic atmosphere of our passionate community.

Start Up Zone

From 26–27 May 2025 of ICC Sydney (10am to 5pm, free entry), the Start Up Zone shines a spotlight on innovative, young, and conscious brands. It’s a dedicated space where retailers can discover fresh ideas and connect directly with the teams behind these emerging brands, paving the way for exciting new business opportunities.

PROVEN SUCCESS AND WHY YOU SHOULD EXHIBIT

LAST YEAR’S EXPO SAW IMPRESSIVE NUMBERS:

3,700+ total visits

• 200 exhibitors

• 40 speakers

VISITOR FEEDBACK WAS OVERWHELMINGLY POSITIVE, WITH:

80% likely to attend again next year

89% considering attendance vital for their business

91% of exhibitors satisfied with their experience

89% of exhibitors meeting their objectives

EXHIBITING AT NATURALLY GOOD OFFERS UNPARALLELED BENEFITS:

• Launch New Products: Showcase your innovations to a receptive audience.

Gain Profitable Leads: Connect with decision-makers and potential partners.

Raise Your Profile: Increase your brand’s visibility within the industry.

• Network with Peers: Build relationships that foster growth and collaboration.

• Support Resellers & Find Distributors: Expand your market reach effectively.

• Inspire & Educate: Share your expertise and set new industry standards.

Naturally Good Expo 2025 is more than just an event—it’s a vibrant celebration of natural products, innovation, and community. Mark your calendar and join industry leaders, forward-thinking startups, and dedicated professionals for a weekend that promises to redefine the future of the natural products industry. Don’t miss out on the chance to be part of this transformative experience! ■

BYROE TOMATO FIRMING SERUM BYROE.COM ELLA BACHÉ NEOBRIGHT CORRECTING NIGHT CREAM ELLABACHE.COM.AU SYNERGIE SKIN DERMACALM SOOTHING & REPAIRING MOISTURISER SYNERGIESKIN. COM GLOW RECIPE WATERMELON GLOW PINK JUICE MOISTURISER MECCA.COM.AU TRILOGY ROSEHIP OIL ANTIOXIDANT+ TRILOGYPRODUCTS.COM.AU RATIONALE #2 THE SERUM RATIONALE.COM GLOW RECIPE POMEGRANATE PEPTIDE FIRMING SERUM MECCA.COM.AU DRUNK ELEPHANT B-HYDRA INTENSIVE HYDRATION SERUM MECCA.COM.AU DISCOVER

LYCOPENE

AN ANTIOXIDANT SUPERHERO

By Nikita Papas | @nikitapapas

ANTIOXIDANTS | THE SCIENCE REVEALED

It’s no secret. Skincare professionals and enthusiasts understand that antioxidants play a critical role in disrupting oxidative stress, making them an desirable part of any skincare routine. How? Antioxidant skincare ingredients act as natural defenders against environmental aggressors, including UV radiation, pollution, and blue light (digital screen) exposure. These elements generate free radicals—unstable molecules that cause oxidative stress, which damages skin cells by stealing their electrons. The aftermath? Dullness, loss of elasticity, fine lines and wrinkles, and a compromised skin barrier. No thank you. In simple terms, antioxidants neutralise these harmful molecules by providing spare electrons to effectively abate oxidative stress. This protective process minimises the damage to skin cells and contributes to a more luminous, smooth, and fortified complexion. Healthylooking skin (from the inside out) is in. Bring it on!

“Antioxidant skincare ingredients act as natural defenders against environmental aggressors, including UV radiation, pollution, and blue light (digital screen) exposure.”

Key antioxidant ingredients include vitamin A (retinol), vitamin B3 (niacinamide), pure vitamin C (L-ascorbic acid), vitamin E (alpha tocopherol), and resveratrol — a polyphenol found abundantly in blueberries, pistachios, and (gleefully for me), red wine and dark chocolate. These ingredients have been scientifically proven to combat oxidative stress, and promote an array of skincare benefits including cellular repair, brightening, hydration, and essential skin barrier support. Increasingly, botanical (as opposed to synthetic) sources of antioxidants, such as green tea, tomato, and watermelon, are being harnessed to create efficacious skincare products.

LYCOPENE | IN THE LIMELIGHT

Lycopene is an antioxidant that belongs to the carotenoid family. Renowned for its vibrant red pigment, it’s naturally found in fruits and vegetables including guava, pink grapefruit, tomato, and watermelon. This powerful antioxidant reigns supreme as a free radical scavenger, actively inhibiting ageing oxidative stress. It has been shown to enhance skin elasticity, promote collagen production, and reduce the appearance of fine lines and wrinkles, to promote

a smoother, younger-looking skin. Additionally, lycopene supports skin hydration, improves texture, and guards against harmful UV-induced damage. In short, an antioxidant superhero that is being infused into the most innovative anti-ageing formulations, including sunscreens. Discover a curated edit of lycopene-fuelled formulations designed to promote healthy, glowing, resilient skin. Today and tomorrow.

Byroe Tomato Serum is a multitasking, antioxidant formula designed to address the signs of ageing - loss of firmness, sagging, fine lines and wrinkles. This luxurious, lightweight serum is formulated with three types of upcycled tomatoes, and a powerful 2x vitamin C blend to combat free radicals, brighten dull skin, and fade dark spots. Palmitoyl Pentapeptide-4 supports the skin’s protein matrix, delivering retinol-like benefits for a plumper, more youthful-looking complexion. Add to cart with no hesitation. Ella Baché Neobright Correcting Night Cream is rich in both red and white tomato fruit extracts, AHAs, and vitamins A, C, and E to gently resurface the skin’s texture, brighten, and smooth. The nourishing, regenerative formula also includes jojoba oil and shea butter, to hydrate and promote a healthier skin barrier. The texture? 100% luxurious – silky, lightweight and fast-absorbing.

Rationale #2 The Serum protects the skin against oxidative stress, and promotes radiant, firmer-looking skin. The backedby-science, antioxidant-rich formula includes essential ceramides, glycerine, retinol, and sunflower seed oil – a synergistic combination

to hydrate, firm, and refine. The anti-ageing ritual? Don’t be shy. In the AM, smooth over your face, neck, décolletage, and backs of hands. Love non-greasy, fast-absorbing facial oils? Trilogy Rosehip Oil Antioxidant+ nourishes, hydrates and brightens skin with the brand’s advanced Rosapene formulation. The 100% natural origin formula is enriched with a cocktail of acai, tomato seed, and rosehip oils to visibly improve skin tone, firm, and diminish the signs of ageing. Continued use will protect the skin against free radical damage, and strengthen the skin barrier, to reveal healthier, radiant-looking skin.

MECCA MARVELS

Glow Recipe Watermelon Glow Pink Juice Moisturiser is formulated with 90% watermelon extract, moisturising glycerine, plumping hyaluronic acid, and PHA + willow bark to gently exfoliate and decongest pores. The lycopene-powered, cooling gel-emulsion melts into the skin to hydrate, smooth and refine. This is my go-to (combination skin) antioxidant moisturiser for summerinspired escapades. All year round, in the PM, I layer this product with the brand’s Pomegranate Peptide Firming Serum – an antioxidant gem boosted by pomegranate seed oil, copper peptides, hyaluronic acid, and squalene to hydrate, smooth, and fortify my skin. Enduring radiance confirmed. Drunk Elephant B-Hydra Intensive Hydration Serum is a water-based formulation infused with watermelon extract, ceramides, pro-vitamin B5 (panthenol), hyaluronic acid, and niacinamide to hydrate, plump, and enzymatically refine the skin’s texture. This one is ultra-lightweight. Follow with your preferred moisturiser to maximise the skin-loving, glow-boosting benefits. All available at Mecca, in-store and online.

ON THE RADAR

Developed by Kagome Australia in partnership with Native Extracts, Red Velvet Oil is an ambitious upcycled skincare ingredient set to redefine the beauty market. Consciously sourced from surplus tomato seeds to address the global issue of food waste, this next-gen, cold-pressed oil is formulated with a unique combination of lycopene, phytosterols, and essential fatty acids. Engineered for superior absorption and efficacy, Red Velvet Oil integrates seamlessly into premium skincare formulations, including moisturisers, serums, oils, and sunscreens. Its unique nutrient profile delivers powerful antioxidant benefits to combat the signs of ageing, diminish scars, fade blemishes, and soothe inflammation. This powerhouse ingredient also hydrates, strengthens the skin barrier, and provides UV protection. Genius. It’s coming!

“Lycopene has been shown to enhance skin elasticity, promote collagen production, and reduce the appearance of fine lines and wrinkles, to promote a smoother, more youthful-looking complexion.”

1. Skin Physics Radiance Facial Oil, https://skinphysics.com.au

2. Edible Beauty Super Stem Cell Concentrate Serum, https://ediblebeautyaustralia.com

3. Sisley Soothing Care for Sensitive Skin, www.sisley-paris.com/en-AU

4. Go-To Skincare Clarifying Face Hero, https://gotoskincare.com

5. Beauté Pacifique Vitamin C Glow Serum, https://beaute-pacifique.com/au

6. Viviology Lipid Cleaner, https://jamesvivian.co

7. Ginger&Me Hydra-Glow Eye Masks, https://gingerandme.com

8. Weleda Skin Food Ultra Light Dry Oil, www.weleda.com.au

9. L’Oréal Paris Bright Reveal Tinted Daily Fluid SPF 50+, www.lorealparis.com.au

10. Caudalie Resveratrol Firming Eye Gel Cream, https://en.caudalie.com

11 Biomiq Soothe Serum Bottle, https://biomiq.com.au

istock.com/LumiNola

A LIST THE

THE HOTTEST CELEBRITY X BEAUTY COLLABS YOU NEED TO KNOW ABOUT.

GLORILLA NAMED FENTY’S FIRST EXCLUSIVE PARTNER

Grammy-nominated GloRilla has made history as the first-ever exclusive partner for Rihanna’s Fenty brands this Spring 2025. Handpicked by Rihanna herself, the artist will front campaigns for Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. GloRilla shared her excitement, saying, “I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honour. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all!” Rihanna, in partnership with Kendo Brands—an LVMH-owned beauty developer—launched Fenty Beauty in 2017, available at Sephora in Australia, and has since built a global portfolio of brands. The campaign, which features fresh collections including Savage X Fenty’s playful PufCherries line and GloRilla’s personal Fenty favourites, marks an exciting new chapter for the Fenty empire.

KENVUE APPOINTS TATE MCRAE AS NEUTROGENA’S GLOBAL AMBASSADOR

Kenvue has announced Tate McRae as the latest face of Neutrogena, aligning with the brand’s new global positioning, Beauty to a Science. The campaign features Neutrogena’s Hydro Boost range, marking the 10th anniversary of the line known for its use of hyaluronic acid.

On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide, according to global unit sales data for L52W ending Oct 2024.

McRae, a singer, songwriter, and dancer, will be integrated into Neutrogena’s digital, social media, and in-store marketing campaigns. The campaign also includes Neutrogena Global Innovation Partner, Dr Muneeb Shah, focusing on the effects of stress and overthinking on skin health.

Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa, stated that McRae’s involvement with Dr. Shah bridges the gap between beauty and science while reinforcing Hydro Boost’s hydration benefits.

“By featuring Tate and her infectious energy, alongside Dr Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” he said. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”

McRae expressed enthusiasm about the partnership, stating that Neutrogena was a brand she had trusted since childhood. She highlighted the simplicity and effectiveness of Hydro Boost in maintaining hydrated skin.

Kenvue, a consumer health company, owns brands such as Aveeno, BAND-AID, Johnson’s, Listerine, Neutrogena, and Codral.

McRae’s third album, So Close To What, was released on February 21.

Tate McRae

GloRilla

PIERRE GASLY NAMED AMBASSADOR FOR GENTLEMAN GIVENCHY

Givenchy Parfums has proudly announced Formula 1 driver Pierre Gasly as the new face of its Gentleman Givenchy men’s fragrance line. Known for his exceptional talent, dedication, and effortless elegance, Gasly perfectly embodies the essence of the modern gentleman.

Gasly’s impressive career trajectory speaks for itself. From his early days in kart racing to becoming the youngest Frenchman to stand on a Formula 1 podium at the 2019 Brazilian Grand Prix, he has continuously pushed the limits of excellence. His first F1 victory at the 2020 Italian Grand Prix in Monza further solidified his reputation, and in 2024, he helped the BWT Alpine F1 Team secure sixth place in the Constructors’ Championship, finishing tenth in the overall Driver Standings.

This partnership marks an exciting new chapter for Givenchy, a brand renowned for its refined approach to masculinity and timeless sophistication. As part of Givenchy, Givenchy Parfums has been a subsidiary of LVMH since 1988, further cementing its status as a global luxury powerhouse.

Romain Spitzer, CEO of Givenchy Parfums, highlighted Gasly’s alignment with the brand’s values: “Pierre Gasly is a major athlete who is as talented as he is inspiring. His striving for excellence, visionary approach, energy, and natural elegance all perfectly capture the Gentleman Givenchy universe. We are delighted that he’s joining us as ambassador and look forward to his embodiment of the new Gentleman Society fragrance, set to be released this year.”

Gasly himself expressed his excitement about the collaboration: “I’m thrilled to be the new ambassador for Givenchy’s line of men’s fragrances. I’m honoured to partner with this prestigious House and become part of Givenchy’s Gentleman Society.”

With the Formula 1 Australian Grand Prix in Melbourne next month, the timing couldn’t be more perfect for this high-octane partnership.

As Givenchy continues to expand its Gentleman Givenchy collection, fans can expect more exciting launches and exclusive experiences on the horizon.

SYDNEY SWEENEY STARS IN THE LANEIGE SHOW

Sydney Sweeney stars in The Laneige Show Laneige has launched its global campaign, The Laneige Show, which has rolled out across 19 regions. The campaign puts the spotlight on the brand’s Water Bank Cream Moisturizer with the bold message: “Water Bank is the Answer.” Leading the charge is Laneige Global Ambassador Sydney Sweeney, who takes on three dynamic personas: a show host and two contestants—‘Syd,’ a quirky, nerdy contender, and ‘Sweeney,’ embodying cool sophistication. Laneige’s Water Bank Moisturizer has been a brand bestseller since its 2002 debut. Following a major reformulation last year, the brand enhanced the product’s barrier-strengthening ingredients and hydration technology, creating a customisable skincare solution adaptable to different skin types and seasonal needs.

Pierre Gasly

Sydney Sweeney

BUILDING CONNECTIONS

CHANGING LIVES

Based in Melbourne, BeautyConnections Australia is a boutique recruitment and talent development agency focused within the beauty industry, with a client base of brands, manufacturers, and distributors across Australia.

Asupporter of industry charity Look Good Feel Better since BeautyConnections Australia’s earliest days, we recently spoke with Managing Director, Erica Oroszlany about this partnership and what it means to her, and her business.

Co-founded in 2016 by industry insider Erica Oroszlany, BeautyConnections Australia (BCA) specialises in understanding the various – and sometimes uniquebusiness and talent needs of the beauty industry and identifying and placing the right candidates in the right roles for clients.

With broad experience across categories, channels and business models, BCA have fine-tuned the art of forming the perfect connection between client and candidate. While doing so, they have also made a meaningful impact towards helping those undergoing cancer treatment find connection through the Look Good Feel Better program.

Since 2016, BCA has generously donated a portion of their placement fees to Look Good Feel Better. As Erica explained;

Erica Oroszlany

Over the past 8 years, through their smaller but regular donations BCA has raised an incredible $40,000 for

Look Good Feel Better, supporting over 400 people undergoing cancer treatment.

“When we started BCA, my former business partner and I were two seasoned marketing executives from the corporate world, striking out on our own as entrepreneurs to create a brand-new, bespoke recruitment service focused on the beauty industry. Over the years we’d been the hiring managers ourselves and based on those insights, saw an opportunity to deliver the kind of industry-insider experience and genuine partnership that we, and our colleagues, would like to have had.

For both of us from the outset, it was also important to support a cause that was meaningful to us in a way that was practical and feasible for a brand-new, start-up business.

I’ve worked in the beauty industry for a long time and Look Good Feel Better has been proudly supported by every company I’ve ever worked for, so the ties have always been very strong in my professional world. But on a personal level I’ve also seen, up close, so many people really benefit from the incredible, meaningful support that Look Good Feel Better provides for free to people experiencing the very tough challenges that cancer treatment can cause.

For me, it started when my own mother attended a workshop 30 years ago, and has continued through the decades since, with other family members, friends, and colleagues having also experienced a cancer journey supported by Look Good Feel Better. It’s a connection that has always been both professional, and personal, for me.

We decided to launch BCA with a commitment to simply donate a portion of each placement fee as we went along, growing our support as the business grew, and we have kept the commitment ever since. It means that BCA’s donations are spaced across the year in a way that’s more manageable from a cash-flow perspectivebut the amounts still add up.”

As a not-for-profit organisation unaffiliated with any other cancer charity, Look Good Feel Better receives no government funding and relies on the generosity of corporate and community sponsors. In an effort to cultivate certainty that the charity can continue to empower those undergoing cancer treatment and

help them regain control, confidence, and a sense of self through its services, the Confidence Collective was recently launched. It’s an initiative that encourages individuals and organisations to make a small contribution on a regular basis. Without hesitation, BCA signed up.

“One of the most incredible things about Look Good Feel Better is that their workshops and Confidence Kits are provided to patients entirely free of charge, but they rely on a very special community to be able to provide this support; that community includes individuals, small businesses, organisations and larger corporations.

The impact of a cancer diagnosis extends beyond the individual. The collective of family, friends, colleagues, and medical professionals play a vital part in the treatment experience, banding together to support those navigating a “new normal”. And the collective power of each small act of every individual cannot be underestimated. This is why we’re inviting you to join the Confidence Collective.

As a way to acknowledge the big difference a small contribution from each of us can make, we’re asking you to become a part of Look Good Feel Better’s regular giving community. By donating as little as $5 each month, you’ll be helping to expand the free national program. This means more virtual workshops, more Confidence Kits, and more inperson workshops in more locations around the country. It means more Australians facing their diagnosis with confidence.

Scan here to sign up as a regular giver and become part of the Confidence Collective today.

People often think of charitable donations as one-off or annual, occasional things – for instance around the holidays – but the reality is that Look Good Feel Better’s services are needed by cancer patients all year-round. Smaller but steady donations across the year in a way that can fit into even a start-up’s business model through the Confidence Collective, for example, are super helpful for the charity and very impactful for the patients it supports,” Erica said.

Over the past 8 years, through their smaller but regular donations BCA has raised an incredible $40,000 for Look Good Feel Better, supporting over 400 people undergoing cancer treatment. Not only is the partnership meaningful for BCA and Look Good Feel Better, it also allows for a meaningful partnership between BCA and their clients, with the opportunity to make a difference through choosing an agency committed to making such impactful connections.

“When it’s put into numbers – of workshops, of people helped, etc. – it’s just that much more real, and a reminder of the individuals that are at the very heart of what Look Good Feel Better does -people like my mother, your sister, his neighbour, their colleague.

Every time BeautyConnections Australia makes a donation, the team at Look Good Feel Better send me a beautiful thank you email acknowledging both the donation and the impact has on facilitating workshops, and the patients who attend them. Since every one of these donations is tied to connecting a client and their perfect candidate, I then share that email from Look Good Feel Better with the client I’ve just worked with, thanking them for partnering with me, for their business and in turn, allowing me to support Look Good Feel Better with a portion of the placement fee for their role. And every single time, the client comes back with a very positive response.

Some clients already know of and support Look Good Feel Better, but occasionally they don’t and will ask me about it, enabling me to “spread the word’ a bit further. It’s a lovely circle of positive energy and goodwill.” ■

RETINOL VS. RETINAL

WHAT’S THE DIFFERENCE?

With more than 7.2 billion views on TikTok and offering clinically proven results on a wide range of skin care issues from acne to ageing, retinoids are the undisputed star of the skincare industry.

By Katie Parrish, Global Product Innovation Director at Facetheory

Multiple clinical studies have proven that retinoids have a wide range of skincare benefits including improving the appearance of fine lines and wrinkles, blemishes and hyperpigmentation.

Retinoids are natural antioxidants that are derived from Vitamin A and they work to improve skin texture by enhancing its firmness and density. Its natural pathway in the body is as follows:

In order for vitamin A to be absorbed into the skin, it needs to be broken down into retinoic acid. It is only once converted to retinoic acid that its benefits to the skin can be realised. The key difference between retinol and retinal as demonstrated in the diagram above is the number of conversion steps required to convert to retinoic acid. Having more conversion steps is considered less effective as each step presents an opportunity for degradation of the molecule which can potentially reduce its efficacy and increase the risk of unwanted side effects. The more steps involved in converting to retinoic acid, the less efficient the process becomes.

VITAMIN A ISN’T NEW SO WHY DOES IT HAVE SO MUCH FOCUS RIGHT NOW?

The skincare customer of recent times has become highly educated and seeks out ingredients that they can trust and that are backed by scientific evidence. Retinoids are a group of scientifically proven and highly effective ingredients, clinically

Vitamin A ➞ Retinol ➞ Retinal ➞ Retinoic Acid (Rx)

Katie Parrish

WHAT IS RETINAL?

In recent years there has been significant R&D investment in exploring the potential of retinoids which has led to a new wave of vitamin A innovations, the latest and most exciting of which is retinal, also known as retinaldehyde.

The development of retinal for use in skincare means that a wider group of people now have the potential to access the benefits of vitamin A. Previously, those with sensitive skin might have not been able to use traditional retinols as they often would have been too harsh for their delicate skin.

The associated undesirable significant side effects rendered the potential benefits of the gold standard of well ageing out of reach for many.

The Facetheory Retinal Supreme Multi-Cream is a multi-active serum and moisturiser in one is designed to target all key signs of ageing, help boost collagen production, reduce the appearance of lines and wrinkles, brighten the skin, even skin tone, smooth uneven texture, refine pores and hydrate. Alongside the retinal, we have formulated with five complimentary active ingredients to create one formula that offers a complete skincare solution in one bottle.

TRANSFORMATIVE RESULTS. NO SIDE EFFECTS.**

• 92% agreed it felt gentle on their skin

• 89% agreed their skin looks brighter

• 85% agreed their skin feels firmer

• 90% agreed their skin looks smoother

Retinal is 20x more potent than retinol*, so a smaller amount is needed to be effective.

WHO IS IT FOR?

iStock.com/kobrin_photo

demonstrated to deliver visible results on the skin.

In a world of infinite choice and potential access to misinformation, tried and tested ingredients have the opportunity to shine through as their efficacy is undisputed.

With an increasing number of consumers experiencing general skin sensitivity issues, the resurgence of this must-have skincare ingredient has led consumers to start searching for retinoid products that deliver efficacy without compromise and can help reduce some of the common associated side effects which can be experienced.

This next generation vitamin A is a direct precursor to retinoic acid, providing transformative skincare benefits with significantly reduced skin irritation. Retinal is 20x more potent than retinol*, so a smaller amount is needed to be effective. This, combined with that it converts directly to retinoic acid meaning it is less likely to irritate your skin - all the skin benefits you want from retinol but with a more gentle approach.

In its pure form, retinal is highly unstable so we have partnered with a breakthrough ingredient lab who have created a dermal delivery platform to stabilise retinal for use in topical formulations. The key benefits of this ingredient are that it stimulates collagen and elastin synthesis, rejuvenates the skin, is non-irritating, and is optimised in a highly stable and sustained release delivery system.

EVERYONE! CHOOSE YOUR STRENGTH… 0.05% is ideal for retinoid beginners or those with sensitive skin. Increase to 0.1% when you feel your skin is ready.

0.1% is ideal for experienced retinoid users. If you are new to retinoids, start with our 0.05% before using 0.1%. When comfortable with 0.1%, increase to 0.2% if you feel your skin can tolerate maximum potency.

0.2% is the highest concentration of retinal available without a prescription. It is ideal for advanced retinoid users.

Multi-functionality is core to the Facetheory formulation philosophy, creating products which work harder so you need fewer products in your routine. Championing proven and accessible science for vegan, sustainable and affordable skincare. ■

® Retinal by Laboratory Skin Care® ingredient dossier **4-week independent user trial on 61 people with the 0.2% Facetheory Retinal Supreme Multi-Cream, July 2024.

Artistic Perfumery Takes Centre Stage at Esxence 2025

By Michelle Ruzzene

The 15th edition of Esxence – The Art Perfumery Event concluded its highly successful run at the Allianz MiCo Milano Convention Centre, solidifying Milan’s reputation as the capital of artistic perfumery. With an impressive turnout of approximately 13,500 attendees, the event showcases 384 brands— including 107 main and 277 spotlight brands—from 38 countries. Newcomers this year include Thailand, Barbados, Lithuania, and Latvia, joining a line-up featuring 116 Italian brands as well as exhibitors from France, Spain, Germany, Greece, Croatia, Sweden, Switzerland, Austria, the Czech Republic, Turkey, USA, UK, UAE, Oman, Qatar, Uzbekistan, Japan, Singapore, China, Hong Kong, Korea, India, Argentina, and Australia, among others.

Themed Masters of Dreams, this year’s edition paid homage to master perfumers as modern alchemists who transform invisible matter into captivating fragrances. The event featured both established and emerging brands, reflecting a thriving global industry.

A GLOBAL CELEBRATION OF SCENT

Spanning over 17,400 square meters, Esxence provided an unparalleled platform for distributors, buyers, and industry professionals to explore the latest trends. With 70% of exhibitors hailing from abroad, the event underscored its role as an essential hub for international perfumery.

Barbara Mazzali, Councillor for Tourism, Fashion, Design, and Territorial Marketing of the Lombardy Region, remarked: “Esxence is a prestigious event that strengthens Milan’s position as a leader in creativity and innovation. Niche perfumery is an art that tells stories through scent, reflecting our cultural heritage while driving economic growth.” Echoing her sentiment, Alessia Cappello, Councillor for Labour and Economic Development of the City of Milan, noted: “Esxence bridges the gap between artistic talent and business, fostering new job opportunities and strengthening the industry.”

THE BUSINESS OF FRAGRANCE

The artistic perfumery sector continues to expand, with Esxence playing a key role in its global development. The industry has already exceeded its goal of capturing 2% of the beauty market in several countries, particularly in Italy, where the segment contributes over 3.5% to the national beauty market and dominates 33% of the fine fragrance category.

Maurizio Cavezzali, co-founder of Esxence and CEO of Equipe Exibit, emphasised the event’s growing influence: “Artistic perfumery is evolving,

them within olfactory pyramids. These labcreated notes allow perfumers to craft long-lasting, innovative scents while ensuring sustainability.

• Mood-Driven Scents: Consumers are moving away from signature scents, opting instead to change fragrances based on mood and emotional well-being. The growing wellness movement has inspired new collections designed to promote relaxation, energy, or focus through scent.

SCENTDIA: A GROUNDBREAKING INTERSECTION OF ART AND TECHNOLOGY

A standout moment of Esxence 2025 was the debut of ScentDia, a revolutionary robotic project blending social robotics, philosophy, and fragrance. Developed by Università IULM in collaboration with artist and roboticist Mari Velonaki of the University of New South Wales, perfumer Manos Gerakinis, and professor Luisa Damiano, ScentDia is the world’s first social robot incorporating an olfactory dimension.

“Esxence is a prestigious event that strengthens Milan’s position as a leader in creativity and innovation. Niche perfumery is an art that tells stories through scent, reflecting our cultural heritage while driving economic growth.”

with increasing investment in research and innovation. We have strengthened our collaboration with ITA – Italian Trade Agency to expand our reach in key markets, and our partnership with Cosmoprof will further enhance opportunities worldwide.”

EMERGING TRENDS AND INNOVATIONS

Esxence 2025 highlighted several major trends shaping the future of perfumery:

• Exotic Ingredients: Fragrances featuring tropical notes like mango, pineapple, banana, and maracuja dominated.

• Asian Market Growth: A surge in brands from South Korea, Vietnam, China, Singapore, and Japan highlighted Asia’s increasing role in the niche perfumery scene.

• Australian Influence and Innovation: With Australia’s growing presence in the luxury fragrance industry, brands from the country showcased unique blends inspired by native botanicals and the country’s diverse landscapes. The University of New South Wales played a pivotal role in developing ScentDia, an innovative robotic project integrating scent technology. This interdisciplinary initiative bridges art, technology, and perfumery, demonstrating Australia’s growing role in global fragrance innovation.

• Portable Fragrances: The demand for travel-friendly formats continues to rise, allowing consumers to carry their favourite scents anywhere. Brands are now prioritizing compact, refillable designs that cater to an on-the-go lifestyle.

• Synthetic Molecules: Once controversial, synthetic ingredients are now fully embraced, with brands transparently showcasing

The project explores new frontiers in humanrobot interaction, with applications in healthcare, education, marketing, and personal assistance. The robot uses scent to enhance social interactions, making it an engaging and intuitive technological advancement. Following its Esxence unveiling, ScentDia was exhibited at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci.

A PLATFORM FOR INDUSTRYGROWTH

Esxence continues to be a crucial platform for artistic perfumery, connecting brands with distributors and retail channels. With support from organizations like the Italian Trade Agency and Milano Beauty Week, the event plays a vital role in shaping the industry’s future. The growing participation of Australian brands further highlights the global expansion of niche perfumery and its potential to reach new markets.

As Silvio Levi, co-founder of Esxence, concluded: “This year’s edition has been the most successful yet, highlighting the extraordinary dynamism of the market. Esxence is more than just a trade fair—it is a cultural and business milestone that will define artistic perfumery for years to come.” ■

SCENTS OF identity

What Chinese Consumers Can Teach Australia About Fragrance

If you’ve ever stepped into a perfume boutique in Beijing, you’ll notice something fascinating. Shoppers don’t just spritz and sniff—they research, analyse, discuss, and experience fragrance in a way that feels deeply personal.

Having just returned from a trip home, where I spent far too much time (and money—not to mention phone storage space!) exploring China’s most exquisite fragrance boutiques, I couldn’t help but reflect on how differently Australians and Chinese consumers approach scent.

Understanding these differences isn’t just interesting—it’s essential for anyone in the Australian fragrance industry. Chinese customers aren’t just shopping back home; they’re here in Australian cities, buying, exploring, and reshaping the local fragrance market. Whether international students, luxury tourists, or long-term migrants like myself, Chinese consumers are one of the most exciting and lucrative demographics in Australian retail today.

SCENT AS A STATEMENT VS. SCENT AS A WHISPER

For many Australians, perfume is an accessory—something subtle, effortless, and fresh. Breezy aquatic notes, soft sandalwood, and sun-drenched citrus are popular, with brands like Jo Malone, Le Labo, and Byredo offering intimate, understated fragrances.

In China, fragrance is an extension of identity—a carefully curated expression of personality, lifestyle, and even social standing. Complexity is embraced, with oud, tea, incense, and avant-garde compositions growing in demand.

Over a decade ago, light, fresh scents dominated due to population density and environmental concerns. But today, China has evolved into one of the world’s most sophisticated fragrance markets, driven by increasing wealth, global exposure, and a new generation with a taste for Western luxury.

FRAGRANCE SHOPPING: THE ART OF EXPLORATION

Walk into a niche fragrance boutique in Shanghai, Chengdu, or Shenzhen, and you’ll see customers spending an hour (or more!) with a scent specialist, deep-diving into notes, emotions, and inspirations. Many high-end stores even offer tea service alongside scent testing, creating an immersive, contemplative experience. This is something I often discuss with Australian fragrance boutique staff. Some struggle with language barriers when assisting Chinese customers. My advice? Don’t be deterred—fragrance sells itself. Instead of overwhelming shoppers with endless options, focus on precise, well-timed recommendations. If you can capture their interest within three fragrance suggestions, you’re in. Anything beyond that? Risky.

EMOTIONAL CONNECTION: THE KEY TO SALES

Australian customers often test, decide, and leave—fragrance counters here prioritise efficiency over engagement. But for Chinese shoppers, perfume is emotional— it’s about storytelling, experience, and connection.

Brands like Diptyque, Guerlain, and Amouage excel in this space, weaving rich narratives into their collections. For Australian retailers, offering intro-kits, masterclasses, or guided scent rituals could be a game-changer.

Even something as simple as beautifully wrapped discovery sets—like Creed and Penhaligon’s Chinese New Year miniature kits—can enhance engagement. Thoughtful packaging and a sense of occasion are highly valued by Chinese consumers.

FRAGRANCE AS A CULTURAL MEMORY

One of the most beautiful things about Chinese fragrance preferences is how deeply cultural they are. While Australian consumers gravitate towards Western perfumery, in China, there’s a growing demand for scents that evoke nostalgia and tradition.

Brands like To Summer (观夏), Scent Library (气味图书馆), and ReClassified (调香室) capture China’s seasonal flowers, misty bamboo forests, temple incense, and alleyways lined with osmanthus.

Even Western brands are tapping in— Memo’s Winter Palace channels Imperial

China, while Miller Harris’s Celadon was inspired by Dream of the Red Chamber (红楼梦). NISHANE’s Wūlóng Chá and Ormonde Jayne’s Xi’an from the Silk Road Collection also embrace Chinese olfactory traditions.

WHAT THIS MEANS FOR AUSTRALIAN RETAILERS

To attract Chinese fragrance consumers, Australian retailers should incorporate scents inspired by Chinese culture—green tea, magnolia, or Sichuan pepper, for example.

Alternatively, blending Australian native botanicals with storytelling could resonate powerfully. Brands like Goldfield & Banks, Map of the Heart, Mihan Aromatics, and Grandiflora are already leading the way, connecting scent with place and memory—and setting the bar for engaging Chinese customers.

THE FUTURE OF FRAGRANCE IN AUSTRALIA

Understanding Chinese fragrance preferences isn’t just about selling another bottle of perfume—it’s about building lasting connections with one of the most sophisticated and engaged consumer groups. By embracing cultural nuances, leveraging CRM insights, integrating QR codes for self-research, and refining in-store experiences, Australian retailers can turn one-time transactions into lifelong relationships.

And for those of us who, like me, have one foot in each world? We get the best of both—the effortless charm of Australian perfumery and the intricate beauty of Chinese fragrance culture.

THE REAL MAGIC HAPPENS WHEN THE TWO MEET.

So next time you see a Chinese shopper lingering a little longer at the fragrance counter, don’t just offer a quick spritz— start a conversation. You might just learn something that changes the way you think about scent forever.

Now tell me—what’s your go-to fragrance, and what does it say about you?

P.S. If you’re as obsessed with fragrance as I am, follow me on Instagram @icybutterfly for more scent stories, tips, and a peek into my ever-growing perfume collection! ■

SCENTING YOUR ENVIRONMENT

Everyone deserves a space that feels like a sanctuary—one that is both healing and uplifting. One of the most powerful ways to achieve this is through fragrance.

By Ricky Allen

Our sense of smell is the strongest of all our senses, with the ability to detect over 10,000 different odours. It has an incredible impact on our emotions, memories, and even physical well-being. Scientists are increasingly using fragrance for healing, both physically and mentally. For example, Sloan Kettering Memorial Hospital in New York conducted a trial where they scented the MRI area with vanilla to help patients relax during their scans. The results were overwhelmingly positive—patients reported feeling calmer and more at ease.

Luxury hotels also understand the power of scent. The Langham Hotel Group, for instance, has its own signature room sprays and candles featuring lotus blossom. The moment you smell that fragrance, it transports you back to their luxurious spaces—or at the very least, makes you wish you were there!

This happens because scent and memory are deeply connected. Smells are processed in the forebrain—the same area responsible for long-term memory. That’s why certain scents can trigger vivid recollections, even from years ago.

To explore the importance of scenting your environment, we spoke with fragrance expert Nick Smart from Agence de Parfum to get his insights.

WHY IS SCENTING YOUR ENVIRONMENT IMPORTANT? WHAT POWER DOES FRAGRANCE HOLD IN A SPACE?

According to Nick Smart, if perfume is the finishing touch to an outfit, then home fragrance sets the scene.

“Scenting a space is like an olfactory green screen—each fragrance paints a unique picture, shaping moods and transforming the atmosphere,” Nick explains. “Fragrance is as powerful in defining a space as colour or texture, allowing us to curate our surroundings with mood, memory, and emotion.”

Certain scents transport us instantly. Cyrnos by Trudon, for instance, evokes sunlit coastlines, aromatic and elegant, while the Cypress Diffuser by Carrière Frères grounds a room in quiet strength, reminiscent of the grandeur of Tuscan landscapes.

Even sculpted pieces, such as the Santa Maria Novella Melograno Scented Terracotta, make a statement. This beautifully crafted object slowly releases its warm, spiced fragrance, wrapping rooms in timeless charm.

“Ultimately, scenting your space is about curating an atmosphere that feels distinctly yours,” says Nick. “It can resurrect a memory, making it feel alive again, or create a new one that becomes unforgettable and electric.”

FRAGRANCE TO ELEVATE YOUR SPACE

Enhance your home with these luxurious home scents:

• Creed Cananga Room Spray

• Creed Sea Island Porcelain Candle

• Ecoya High Summer Limited Edition Mini Reed Diffuser

• Ecoya Madison Candle

• MOR Primavera Fig Candle and Diffuser

• Trudon Salta Room Spray

• Trudon de Oro Scented Candle

• Fairia Clean City of the Sun Incense

SCENT AS A PERSONAL CONNECTION

Scent isn’t just about creating an atmosphere—it’s also a powerful way to stay connected to the people you love.

Try this: After spending time with someone special, spray their pillow or mattress with the fragrance you frequently wear. Every time they go to bed, they’ll be reminded of you.

Here are some unforgettable fragrances to leave a lasting impression:

Whether you want to create a peaceful retreat, evoke cherished memories, or leave a lasting impression, fragrance is one of the most powerful tools to shape your environment. ■

Armani Beauty My Way Eau de Parfum Ylang, Amouage Honour Woman and Shalimar by Guerlain

AUSSIE MADE

Shahna Smith: Amplifying Beauty with Purpose

Shahna Smith’s journey in founding Amplified Beauty is a powerful tribute to her late mother, fuelled by resilience, ambition, and cultural pride. From overcoming financial hurdles to breaking into global markets, she has transformed her vision into a thriving brand. Committed to inclusivity, sustainability, and inspiring the next generation of beauty entrepreneurs, she continues to redefine beauty with purpose and impact.

By Michelle Ruzzene

HOW DID LOSING YOUR MUM INSPIRE YOUR BEAUTY CAREER?

Losing my mum was the catalyst for my beauty career—she named the brand shortly before she passed. I still remember sitting with her in the hospital, brainstorming together while she watched movies on her mini iPad. That’s where Amplified Beauty was born, later evolving into Amplified Beauty Australia.

I was just 16, but I knew the significance of having her be part of this journey, so I registered the business name in 2014. Her memory remains the driving force behind everything I do. In her honour, I created a shade of liquid-to-matte lipstick called The Tracey, with 10% of sales donated to Youth Off The Streets—a cause close to my heart.

HOW DID MOVING TO MELBOURNE AND ADELAIDE SHAPE YOUR ENTREPRENEURIAL SPIRIT?

Leaving my small hometown of Broken Hill for Melbourne at 17 was a game-changer. At that age, you’re shaping your identity based on the experiences, environments, and people around you. The move allowed me to step into my true self, develop confidence, and embrace new opportunities.

Later, relocating from Melbourne to Adelaide reignited the survival skills I’d developed after losing my mum. It was a time of resilience, grit, and strategic pivoting—making sure I was on the right path, both personally and professionally.

WHAT DID YOU LEARN AT SEPHORA THAT HELPED BUILD YOUR BRAND?

Sephora was an incredible training ground. I gained skills in artistry, customer consultation, teamwork, ingredient knowledge, and brand storytelling.

Joining Sephora straight from beauty school gave me a solid foundation, equipping me with the experience and industry insights I needed to take the next step in my career.

WHAT WAS YOUR BIGGEST CHALLENGE WHEN LAUNCHING YOUR FIRST PRODUCT?

Funding was the biggest hurdle. Beauty is an expensive industry to break into, and I wanted to do it properly—which meant securing substantial capital.

This led me to Indigenous Business Australia (IBA), where I had to complete intensive mentoring to ensure my business plan was solid. Thankfully, my vision and plan were strong, and IBA provided me with the loan that allowed me to launch the business.

HOW HAS WINNING AWARDS AND BEING A FORBES PANELLIST IMPACTED YOU?

Being recognised with awards and serving as a Forbes panellist has elevated my profile, opening doors to new opportunities. It has increased brand visibility, attracted investor interest, and led to exciting business expansions.

Most importantly, it has allowed me to inspire and support young women, proving that resilience and determination can take you far. On a personal level, it reassures me that I’m on the right track—and to keep pushing forward.

HOW DID SIGNING WITH INDIGENOUS BUSINESS AUSTRALIA ACCELERATE YOUR GROWTH?

IBA’s business loan was a game-changer. It gave me the financial backing to build a strong foundation—securing a marketing team, launching eight inclusive lipstick shades, and developing a mobile app with Nexa Digital featuring virtual try-on technology.

Starting with high expectations set the tone for Amplified Beauty as a premium, luxury brand.

HOW DO YOU BRING YOUR CULTURAL HERITAGE INTO YOUR BRAND?

I didn’t realise until six months into business that Amplified Beauty was the first Aboriginal-owned colour cosmetics brand. That revelation solidified my commitment to mentorship, female empowerment, and diversity.

Inclusivity was already a priority in my product development, ensuring our shade ranges catered to all. Now, I’m excited to integrate native ingredients into our upcoming range, celebrating my heritage even further.

WHAT EXCITES YOU MOST ABOUT EXPANDING INTO LONDON, DUBAI, AND PARIS?

Seeing Amplified Beauty—a brand with such deep personal meaning—on shelves in some of the world’s leading beauty capitals is surreal.

Breaking into these luxury markets makes me incredibly proud. It’s proof that an Australian-owned beauty brand can stand alongside industry giants. Having high-profile individuals embrace the brand only fuels my passion to keep pushing boundaries.

WHAT PRODUCTS ARE IN THE RANGE NOW, AND WHAT’S COMING NEXT?

Amplified Beauty is all about curated lip products. Our liquid-to-matte lipsticks (8 shades) offer long wear, precision, and comfort—kiss-proof, waterproof, and lightweight enough to double as blush or eyeshadow.

We recently launched tinted lip balms (5 shades) infused with shea butter, vitamin E, and hyaluronic acid, featuring empowering messaging and a diverse colour palette.

Excitingly, two new products are launching in March 2025, incorporating native Australian ingredients and an innovative new formula. Stay tuned!

WHAT ADVICE WOULD YOU GIVE TO ASPIRING BEAUTY ENTREPRENEURS?

Find your why. Purpose is everything. It’s the fire that keeps you going through the toughest days.

Without a strong purpose, setbacks will feel like dead ends. But with one, they become stepping stones to something greater.

WHAT’S BEEN THE MOST UNEXPECTED LESSON IN YOUR JOURNEY?

Learning to let go—of people, opportunities, and even beliefs that no longer serve me.

I’ve trusted the wrong people, pursued ventures that weren’t aligned, and had to make tough decisions. But every misstep shaped me into the business leader I am today. Without those lessons, I wouldn’t have the wisdom I do now. ■

https://amplifiedbeauty.com.au

Have you met...

BEAUTY DIRECTOR LANCÔME AUSTRALIA

LARA SROKOWSKI

WINNING LANCÔME’S GOLDEN BRUSH AWARD TWICE IS INCREDIBLE! HOW DID IT IMPACT YOUR CAREER?

Winning this global award twice during the lockdown years was mind-blowing and a career highlight. It was especially rewarding as I was the first Australian to win. It marked a time of adapting to digital ways of working and developing online content projects, making the achievement even more meaningful.

WHAT’S ONE MEMORABLE BACKSTAGE MOMENT FROM EVENTS LIKE FASHION WEEK?

Lara Srokowski, Beauty Director of Lancôme Australia, brings over 15 years of artistry, innovation, and passion to the beauty world. From winning global accolades to creating show-stopping looks at Australian Fashion Week, Lara’s journey is a celebration of creativity and confidence. Discover her insider tips, career highlights, and the trends shaping the future of beauty.

by Michelle Ruzzene

WHAT INSPIRED YOU TO START YOUR JOURNEY IN MAKEUP, AND WHAT LED YOU TO LANCÔME?

My mum! She has been a Lancôme fan for over 50 years and introduced me to the brand and the world of beauty at 13. She would take me to the Lancôme makeup counter to get my glam done for high school events by the National Makeup Artist at the time. It inspired me to pursue a career with the brand and dream of being in a national role one day.

HOW HAS YOUR APPROACH TO BEAUTY EVOLVED OVER YOUR 15-YEAR CAREER?

In my early years, makeup was a way to hide insecurities and fit in. Working with Lancôme, a brand that celebrates women and happiness, shifted my perspective. I’ve learned that makeup has the power to instill confidence, which is the most beautiful thing anyone can wear. Now, my approach focuses on helping others feel like the best version of themselves.

Australian Fashion Week is one of my favourite times of the year. It’s when we push creative boundaries with makeup. A standout moment is always the energy backstage—working with an amazing team of artists and seeing our hard work come to life on the runway is incredibly rewarding.

WHAT ARE THE BIGGEST TRENDS SHAPING THE BEAUTY INDUSTRY RIGHT NOW?

Flushed cheeks and balmy lips are key trends as we head into summer. Glowing skin remains a staple, now paired with

barely-there lashes—think swapping black mascara for brown—and an overall softer approach to makeup.

HOW DO YOU STAY CURRENT WITH EVOLVING BEAUTY STANDARDS?

I’m fortunate to attend Lancôme’s annual global education seminar, which includes workshops with Lisa Eldridge and Sheika Daley, our global creative directors. This year, I had the incredible opportunity to visit Domaine de la Rose in the South of France for our seminar—an amazing experience to stay ahead of trends.

HOW DO YOU APPROACH CREATIVITY FOR HIGH-PROFILE SHOOTS AND EVENTS?

Collaboration is key. At Australian Fashion Week, I work closely with the team to align on the vision for the runway. Inspiration

often comes from vision boards or the story behind the collection, and I add my creative twist to bring it to life.

WHAT’S YOUR FAVOURITE PART ABOUT TEACHING OTHERS IN BEAUTY?

Educating others empowers them to feel confident and express themselves through makeup. Watching our Beauty Advisors grow and improve their skills is incredibly rewarding and motivates me to continue sharing my knowledge.

WHAT ADVICE WOULD YOU GIVE TO ASPIRING MAKEUP ARTISTS?

Never give up! If you have a dream, work hard and keep going. I always aspired to this role with Lancôme—it took years of learning, smaller roles, and development to achieve my national title.

Mascara! Lancôme’s Hypnôse Mascara has been my go-to for years.

Couldn’t live without?

ANY UPCOMING PROJECTS WITH LANCÔME YOU’RE EXCITED ABOUT?

I’m thrilled about 2025, as it marks Lancôme’s 90th anniversary. We have exciting makeup launches and opportunities to elevate events and trainings—I can’t wait to see what’s next!

CAN YOU OUTLINE SOME CAREER HIGHLIGHTS?

• Australian Fashion Week and Melbourne Fashion Festival moments are standout highlights, allowing me to express creativity and collaborate with others.

• Attending the global makeup seminar each year, and this year, leading a workshop for other national makeup artists.

• Flying to Paris to work on the #MessWithLancôme global campaign, where I created three makeup looks for an international campaign.

WHAT’S YOUR GO-TO SUMMER LOOK?

A glowing, bronzed complexion with a brown winged liner and a balmy nude lip. My secret? Mix a small amount of Génifique Ultimate Serum into Ultra Wear foundation for a hydrated, second-skin finish.

WHAT’S ONE PRODUCT YOU COULDN’T LIVE WITHOUT?

Mascara! Lancôme’s Hypnôse Mascara has been my go-to for years. It’s perfect for versatile looks—one coat for natural lashes or layers for dramatic volume, delivering up to 8x more volume. ■

EXTENSIONS THAT MAKE THE CUT

After a game-changing appearance on Shark Tank, Muse For Hair skyrocketed in popularity, proving that high-quality, DIY hair extensions are the future of beauty. Founders Stephanie and Paul McCleary share their journey, customer impact, and why Muse is redefining confidence—one strand at a time.

By Josie Gagliano

HOW DID YOUR APPEARANCE ON SHARK TANK ELEVATE YOUR BUSINESS PLAN? AND HOW DID YOU FEEL WHEN YOU FIRST FOUND OUT MUSE WAS SELECTED? When I found out that Muse was chosen to appear on Shark Tank, I was in absolute disbelief. It felt surreal—one of those out-ofbody moments you dream about but never think will actually happen. It was a huge validation of the years of hard work and sleepless nights we’d poured into building this brand.

Then, the nerves kicked in. Being selected to pitch doesn’t mean you’ll walk away with an investment. But we were prepared, and when the Sharks started making offers, it felt like magic. It turned into a bit of a feeding frenzy, and we walked away with a $200,000 investment for 20% equity from Davie Fogarty and Robert Herjavec.

This experience completely elevated our business plan. We had to sharpen every aspect of what we do—our numbers, our story, and our mission. Beyond securing funding, we gained invaluable mentorship from two powerhouse entrepreneurs. Overnight, Muse transformed from a new eCommerce brand into one that people across the country—and even internationally—were talking about. The

Our success came from solving a real problem. Women wanted salon-quality extensions without the hefty price tag or hours at a salon.

exposure skyrocketed our sales and gave us a platform to reach more people than ever before.

YOU BELIEVE THAT A BRAND’S FOUNDING STORY IS SOMETIMES MORE IMPORTANT THAN THE PRODUCT ITSELF. CAN YOU ELABORATE?

A great founding story is the heartbeat of any brand. It’s what connects people to your vision on a deeper level.

For Muse, it’s not just about selling hair extensions—it’s about solving a real problem. I struggled with thinning hair, costly salon visits, and uncomfortable extensions. Muse was born out of a personal need, and that resonates with customers.

When customers understand why you created a product, they connect with the brand. They’re not just buying extensions—they’re buying into our journey and our mission. Authenticity builds trust and loyalty, and that’s what turns a product into a movement.

WHAT KIND OF SUCCESS DID YOU HAVE BEFORE SHARK TANK?

Even before Shark Tank, Muse was making waves. The hype was unreal—our website crashed twice from overwhelming traffic, and we sold out three times in just the first few weeks!

Our success came from solving a real problem. Women wanted salon-quality extensions without the hefty price tag or hours at a salon. Word spread fast, and we quickly became the go-to alternative for those wanting to transform their hair at home.

We proved there was demand. What we needed next was the support and resources to scale—and that’s exactly what Shark Tank helped us achieve.

HOW HAS THE PARTNERSHIP BEEN SO FAR?

We’re still in the negotiation and due diligence phase, as the brand has exploded since the episode aired. The response has been overwhelming in the best way

possible, and we’re taking the time to make the right decisions for Muse’s longterm growth.

That said, working with Davie Fogarty has already been incredible. His expertise in eCommerce and brand scaling has been invaluable. Even in these early stages, his insights have helped shape our next steps, and we can’t wait to see where this partnership takes us.

WHAT HAS THE CUSTOMER REACTION BEEN LIKE?

Absolutely incredible! Since the episode aired, we’ve been flooded with messages from people eager to try Muse, as well as loyal customers cheering us on.

Sales have skyrocketed, and we’ve had multiple sell-outs—which is exciting (and a little chaotic in the best way!). More than just sales, the customer feedback has been heartwarming. We hear from women every day who say Muse has restored their confidence—from postpartum hair loss to thinning hair, or simply wanting an easy, affordable hair transformation.

The support and love from our community have been next level, and we’re only getting started!

DO YOU THINK 2025 IS USHERING IN THE ERA OF DIY BEAUTY?

Absolutely! Consumers are more empowered than ever—they want highquality results without salon prices or time commitments.

The rise of at-home beauty treatments— from lash lifts to gel nails and DIY extensions—is proving that people can achieve salon-worthy transformations at home.

Technology and innovation are making DIY beauty easier and more accessible. This isn’t just about convenience—it’s about control. Consumers want flexibility, affordability, and top-tier results. DIY beauty isn’t a trend anymore—it’s the future.

WHAT ARE CUSTOMERS SAYING ABOUT THE EASE OF APPLICATION?

The ease of use is what makes Muse a

game-changer. Here are some testimonials:

“As a busy mum, I barely have time to wash my hair, let alone spend hours at a salon. Muse is a lifesaver! In just 20 minutes, I have long, full hair—while my kids nap!” – Sarah, NSW

“After my gastric sleeve surgery, I lost a lot of hair and felt so insecure. Muse was easy to apply and felt natural. I finally feel like myself again.” – Emma, VIC

IS MAINTENANCE AND REUSE SIMPLE? DOES THE COST PER WEAR MAKE MUSE A SMART BEAUTY INVESTMENT?

Absolutely! Muse DIY Hair Extensions offer a smart, cost-effective alternative to salon visits. The tape lasts up to four weeks, and removal takes under 20 minutes—far quicker and more affordable than a salon re-lift. Simply apply the Extension Release Solution, separate the hair, and reapply with fresh tape. Each kit includes remover, tape, and step-by-step instructions. With a $9.67 cost per application (versus $300–$500 salon re-lifts), the savings are huge. ■

READY, SET GLOW

As a makeup artist, setting makeup has always been essential, but traditional methods often left skin looking dry, cakey, thick, and matte—far from the fresh, glowing look we love today. Now, it’s all about long-lasting, skin-like radiance, and with so many options available, it’s time to break down how to set makeup for a flawless, glowing finish.

PREP TO SET: THE FOUNDATION OF LONG-LASTING MAKEUP

When we think of setting makeup, we often jump straight to powders and setting sprays. But longevity starts with the first product you apply. Every layer should work with your skin type and concerns for a seamless, lasting finish—reducing the need for heavy setting products. When you prep correctly, you need less to set. I always use some form of setting product, but my goal is to keep skin looking fresh and natural, without altering its texture.

Common Skin Issues & Their Causes

If a customer complains about their makeup not lasting, before recommending setting products, consider the root cause:

• Foundation separates upon application or during wear

→ Likely a hydration issue; check if their skincare matches their skin type.

• By the end of the day, there’s no foundation left → Skin is lacking moisture, absorbing the foundation and leaving nothing on the surface.

• Skin looks overly shiny—even before the end of the day

→ Skincare or foundation may be too rich, thick, or oily. Consider switching to lighter, oil-free, or mattefinish products.

Skin Prep Tips for Long-Lasting Makeup

• Know your skin type – Skincare plays a major role in how makeup wears throughout the day.

• Lightweight, water-based moisturisers work best for prepping skin, keeping it fresh and plump.

• Save rich creams and high-active formulas for night use—they may prevent makeup from bonding properly.

• For ultra-long wear, opt for a soft-matte foundation—it smooths skin while lasting far longer than dewy finishes.

SETTING MAKEUP: LOCKING IN THE LOOK

Now that we know skin prep affects longevity, let’s talk about setting makeup the right way.

In my 24 years in the industry, I’ve worked on events, photoshoots, and TV appearances, where long-wear makeup is essential. Setting has evolved—gone are the days of thick, dry powders and sticky setting sprays. Today’s formulas offer matte but smooth finishes, blurring effects, and even SPF protection.

POWDER VS SETTING SPRAY: WHAT’S BEST?

Powders

Powders have been around forever, but they’ve improved dramatically. No more white cast, cakiness, or dryness— modern powders are fine, lightweight, and blurring.

I prefer loose powders over compacts, as they apply finer and less cakey. However, compacts are great for on-the-go touch-ups—just use a light hand to avoid disturbing the makeup.

My favourite powders:

• MAC Studio Fix Pro Set + Blur Loose Powder

• Fenty Beauty Invisimatte Instant Setting & Blotting Powder

Application Tip: Tools Matter!

One of the biggest mistakes I see?

Using huge powder brushes! Large brushes deposit too much product, making skin look cakey and heavy. Precision is key—use small, targeted tools to set the right areas without altering the skin’s finish.

Best powder application tools:

• Under eyes: Use a small fluffy brush for a delicate, seamless finish.

• Key areas: Set the front cheek area, nose, chin, and forehead to control shine while maintaining a natural glow.

Setting Sprays:

The Ultimate Lock-In

Setting sprays have come a long way. Initially designed for hydration and glow, they’ve evolved into powerful makeup extenders. Today, you’ll find hydrating, mattifying, glow-enhancing, antioxidant-infused, and even SPF sprays.

One game-changer? The mist quality. It needs to be fine enough not to disturb makeup, but strong enough to cover the face evenly. If your skin still looks shiny after using a setting spray, you might be using a glow version instead of a longwear formula.

My favourite setting sprays:

• Fenty Beauty You Mist Makeup Extending Setting Spray

• Make Up For Ever Mist & Fix Matte Setting Spray

I personally love a mattifying setting spray—even in winter or for non-oily skin types—as it ensures minimal shine and reduces the need for excess powder.

FINAL TAKEAWAY: GLOW, NOT SHINE

The key to flawless, long-lasting makeup is prep and precision:

1. Choose skincare wisely—avoid heavy creams under makeup.

2. Use setting products correctly— don’t over-apply powder or use the wrong tools.

3. Find the right setting spray—a fine mist that locks in makeup without excess shine.

Shine is a no—glow is a BIG YES! ■

By Michael Brown @mbrown_beauty

Mecca Max Mini Precision Blending Sponges, Mecca Max Precision Setting Brush and MCoBeauty Cosmetic Puffs (4-Pack)

Below: MAC Studio Fix Pro Set + Blur Loose Powder and Fenty Beauty Invisimatte

Instant Setting & Blotting Powder

Right: Fenty Beauty You Mist Makeup

Extending Setting Spray and Make Up For Ever Mist & Fix Matte Setting Spray

Out & About

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

HARBOURING HYDRATION

Laneige celebrated the launch of The Laneige Show featuring Sydney Sweeney and its newly expanded Water Bank range with an exclusive Summer of Hydration event aboard Seadeck on Sydney Harbour. Guests enjoyed a scenic cruise while sipping hydration-themed cocktails and customising Frank Green water bottles, reinforcing the brand’s focus on deep hydration and moisture barrier care. The event marked the Australian debut of the Water Bank Gentle Gel Cleanser, alongside the reengineered Water Bank Cream Moisturizer, now available at Sephora and Adore Beauty. www.laneige.com

01. The Echo team, from left: Zara Renel - Communications & PR Assistant, Hannah Keating - Creative Production & Communications Executive, Justine Le Bars - Founder & Director, Carmelita OliverosPR & Communications Manager and support staff.

02. A DJ spun beats on Seadeck.

03. Laneige merch was plentiful on board.

04. Guests decorated a Frank Green water bottle. 05. The cocktails flowed freely.

TOOTH BE TOLD

Ordo, a top UK sonic toothbrush brand, launched in Australia mid-last year, offering high-performance, affordable, and eco-friendly oral care. Developed by dental experts, its brushes deliver up to 40,000 strokes per minute for effective plaque removal and improved gum health. Founder Barty Walsh emphasised their mission to make professional-grade oral care accessible and educate consumers on proper brushing techniques. To mark the launch, Ordo hosted a Rise and Refresh event that included a nighttime session with guests using Ordo products, dinner at Lulu’s Bondi, and a morning Pilates session with Anthony ‘Harries’ Carroll. https://au.ordolife.com

01. Guests prepare for Pilates.

02. Guests were able to get ready with Ordo.

03. Founder Barty Walsh addresses guests.

04. Breakfast at Hotel Ravesis.

BIGGER, BOUNCIER, BADDER

Benefit Cosmetics celebrated the launch of its latest innovation, BADgal Bounce Volumising Mascara, with a high-energy, star-studded event. Beauty influencers and VIP guests gathered to experience the mascara’s bouncy, full, and lifted lash effect, enhanced by a custom-engineered hybrid brush and a formula packed with lash-nourishing ingredients. The launch event featured pink-themed decor, live demonstrations, and interactive beauty stations, giving attendees an exclusive first look at the mascara. Founded in San Francisco and a subsidiary of LVMH, Benefit continues to lead in fun, innovative beauty launches, proving once again that bigger, bouncier lashes are always in style. www.benefitcosmetics.com/en-au

01. There was plenty of entertainment.

02. Zo Pinc on the trampoline media wall.

03. Pink themed décor.

04. The BADgal Bounce Volumising Mascara.

05. Joanna Spencer, Claudia Gough and Samantha Tonkin.

MERMAIDS, MUSIC & MAKEUP

L’Oréal-owned NYX Professional Makeup turned up the heat with its Fat Oil Lip Drip summer party, bringing bold beauty and highenergy vibes to Oxford Falls. Set against an aesthetic-only PEWL, the one-day event featured DJ Kiddy Pool, a mermaid, and an ultravibrant, content-driven atmosphere. With a Pool Brat dress code and NYX’s signature playful edge, the event blended beauty, music, and high-impact visuals, cementing its status as a brand that thrives on culture and creativity. www.nyxcosmetics.com.au

01. NYX Professional Makeup Fat Oil Lip Drip on show.

02. Cocktails were on offer.

03. A real life mermaid.

04. There was even a jet ski.

05. Guest party with the NYX mascot.

PLUMP UP THE PARTY

Skincare brand Paula’s Choice welcomed key media, influencers, and consumers to the House of Pep to celebrate the launch of the new Pro-Collagen Peptide Plumping Moisturizer and Pro-Collagen Peptide Gloss Balm. Held at Urban Oasis by One Playground in Surry Hills, guests kicked off the experience with a Pep-lates class, followed by an immersive journey into the world of Paula’s Choice. At the Paula’s Choice Skin Bar, attendees had the opportunity to test the latest innovations before indulging in an express face workout and glam touch-ups by Sephora x Patrick Ta. In the afternoon, consumers were welcomed into the House of Pep for an intimate Pep-Talk with podcast stars Alex Hourigan and Sally McMullen of Two Broke Chicks. www.paulaschoice.com.au

LIP SERVICE

Iconic LA beauty brand Summer Fridays unveiled its latest offerings at a series of events in Sydney. At Shell House, influencers and media gathered to celebrate the launch of the brand’s new Dream Lip Oil shade extensions alongside its popular Jet Lag collection. Guests enjoyed bespoke cocktails and canapés while mingling with Summer Fridays Co-Founder, Marianna Hewitt. The excitement continued at Bondi Beach, where the brand hosted its Endless Summer Beach Club activation. Over 5,000 consumers attended the twoday event, generating significant buzz on social media and drawing international attention. Fans flocked to the pop-up, enjoying complimentary Messina ice cream, postcards, merchandise, and product samples, with long queues forming up to Campbell Parade on both days. www.mecca.com

01. Skincare, postcards and ice cream were on offer.

02. Summer Fridays Co-Founder, Marianna Hewitt.

03. Chloe Morello.

04. Over 5,000 consumers attended.

PUMP UP THE STRANDS

Nioxin, a renowned haircare brand from Wella, has joined forces with celebrity gym Acero for a 12-week transformation challenge that blends beauty and fitness. The partnership offers complimentary Nioxin products to participants—either the Ultimate Power Package or a Scalp + Hair Thickening Trial Kit. A media event featuring high-intensity strength and endurance classes marked the launch of the Nioxin Ultimate Power Range, reflecting a broader industry trend towards holistic wellness that incorporates both scalp health and physical fitness. www.nioxin.com

01. Michele Boulos, Senior Marketing Manager at Wella Company.

02. Robert Bradder, Senior Educator for Wella Professionals Certified IAT Trichologist.

03. Guests work out.

04. Jono Castano, co-founder of Acero.

05. The range on display in the bathroom.

L’ORÉAL LAB

L’Oréal Paris launched its Melasyl-infused Bright Reveal Serum in Sydney at an exclusive event held at the L’Oréal Paris Lab. The serum, backed by 18 years of research, targets hyperpigmentation such as dark spots while respecting individual skin tones. The event featured Dr Richard Betts, who gave guests an in-depth look at Melasyl, and introduced Episkin, L’Oréal’s ethical alternative to animal testing. Attendees also enjoyed personalised skin consultations with local dermatologist Dr Lee-Mai Yap, highlighting the brand’s commitment to innovation and inclusivity in skincare. www.lorealparis.com.au

01. Dr Richard Betts.

02. Products were showcased in a lab environment.

03. Melasyl-infused Bright Reveal Serum.

04. A skin consult with Dr Lee-Mai Yap.

05. Episkin is L’Oréal’s ethical alternative to animal testing.

“Thank you ashaya for giving me my life back.”

– Shelley E