Eventing
What It Is And Why You Need To Do It Putting on an event for clients and friends sounds daunting to many business owners, but there’s a reason many established brands are doing it regularly. We chatted to owner and founder of medispa Clear Complexions, SUZIE HOITINK, who has been hosting events at her clinics for over a decade. S+C: At what point in your career did you start hosting events for your patients and why? SH: I started Clear Complexions 14 years ago and believe it or not, back then there was no real cosmetic industry to speak of. Medical skin treatments like IPL and laser were just being introduced to consumers but generally speaking no one knew they could do anything more for their skin than a peel or microdermabrasion. So, eventing was how we raised awareness and grew our client base from the beginning. And it really worked. The intimacy and authenticity of those small events grew a loyal clientele through word of mouth, some of whom we still treat today.
S+C: What do you see as the main purpose of those events? SH: I truly believe the main purpose is to make a deep personal connection, by inviting our clientele and friends as guests to a special and intimate event. It is about 18 | SPA+CLINIC
Suzie Hoitink
