Cover story
The stylish Storehouse Perth Subiaco rooftop cocktail bar at Vibe Hotel Subiaco.
Celebrating 21 years of Australian hospitality
Vibe Hotels notches 21 years of operation in Australia in 2024, and the homegrown hospitality brand is set for a bumper future with new venues and more openings on the horizon.
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s the MICE industry innovates and rebuilds its pipeline of domestic and international events, homegrown hotel brand Vibe Hotels has been quietly reinventing itself and providing buyers and planners with a locally owned option for their next big event. According to TFE Hotels’ global sales officer, Shahnaz Bakhshay, 2023 was a milestone year for the company’s lifestyle brand as Vibe Hotels completed a lap of the Aussie map. She says 2024 promises further innovation as Vibe celebrates 21 years of operations in Australia and redoubles efforts to provide its trademark Australian hospitality. “Vibe Hotels has come of age,” says Bakhshay. “Each hotel opening during the past few years has delivered architecturally designed flagship hotels that are beautiful in form and function, and located in very desirable destinations for our MICE partners.”
12 Spice Autumn 2024
The newest of the brand’s hotels, Vibe Hotel Adelaide, is a 123-room design property that signifies completion of the Flinders East precinct, which was more than 20 years in the making by its South Australian developers, GuavaLime and Loucas Zahos Architects. It is strategic partnerships such as this and others – including Tasmania’s Raadas Property Group at Vibe Hotel Hobart, and with TOGA Group in Darwin – that Bakhshay says ensures Vibe goes beyond being just a hotel, to providing a taste of local culture and fostering a sense of connection to the community. “What I like about Vibe Adelaide is our local owner/ developers have infused a distinctly South Australian flavour into the fabric of the hotel,” she says. “From a stunning serpentine chandelier suspended from a raw concrete ceiling in the lobby, and pressed metal artwork
