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Celebrating our events industry
We’re still on a high after the triumph of Events Uncovered presented by Spice, which celebrated its ninth year at Museum of Contemporary Art Australia in late July 2024. It was the biggest and best edition of our annual showcase as the events industry came together for a day of learning, thought leadership, networking and fun.
The sun was shining and the backdrop of Sydney Harbour turned it on for an unforgettable day that celebrated everything great about our sector. A huge thanks goes to the Spice team, our magnificent sponsors and all attendees for making it such a quality experience. Bring on next year!
Another recent gathering championing our industry was MEETINGS 2024 in New Zealand. There is a lot happening in Aotearoa’s events space right now, and the annual showcase – held in Rotorua, in June – spruiked everything new and happening across the ditch, forecasting an exciting few years ahead.
This issue of Spice shines a spotlight on the tech and innovation driving forward the events industry. Our cover story features Microhire, the company taking events to the next level with its versatile curved LED and AI-driven solutions. Also check out our tech and innovation feature, which opens a portal into an events future that has well and truly arrived.
Also in this issue is a mega-venues feature; our annual Hot 100 Services and Suppliers, as voted by Spice readers; budget tips for event planners; and destination profiles on Adelaide and Rotorua.
Enjoy!
ON THE COVER:
Microhire’s showstopping ceiling feature created with curved LED screens and customised animated content at Royal International Convention Centre in Brisbane.
Spice magazine’s sales, marketing and design team:
Charlotte Marshall
cmarshall@intermedia.com.au
Alyssa Coundouris
alyssac@intermedia.com.au
Visit spicenews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events.
Incorporating elements such as greenery, natural materials and ambient lighting evokes a sense of calm and connection with the outdoors. By integrating live plants into event spaces, organisers enhance aesthetics and support environmental sustainability.
Sponsored activities for delegates
Sponsors are aligning themselves with curated experiences such as crafting activities, educational workshops and cultural excursions that resonate with attendee interests. The people you meet and the conversations you have while painting can be more valuable and meaningful than those at a networking function.
Going up
Mindfulness at events
Jodie Parker, managing director of Brisbane-based Iceberg Events, delivers her verdict on what’s in and what’s out for events in 2024.
Conference producers are increasingly prioritising mindfulness as a core element of attendees’ experiences. Events are incorporating practices such as meditation sessions, yoga breaks and wellness workshops to promote mental well-being and enhance participant engagement. By offering these opportunities, organisers create environments that foster productivity and cater to holistic needs of attendees seeking balance amid busy schedules.
Using AI to do the boring stuff
Artificial intelligence (AI) is revolutionising event management by automating the boring stuff. From using AI to write high-level transcripts of meeting minutes, to AI-driven personalised recommendations and real-time attendee assistance, technology is helpful – even if it still needs some babysitting. Its use allows organisers to focus on strategic aspects of event planning.
Excessively long breaks
Attendees value efficient use of their time and expect event agendas to be structured to maximise productivity and engagement. Lengthy breaks can disrupt momentum (“I’ll just nick back to my room!”) leading to decreased energy and interest among participants. Event organisers are recognising the importance of balanced scheduling that includes adequate breaks for networking and refreshment without unnecessarily prolonging downtime.
Virtual and hybrid meetings
Attendees and organisers are preferring in-person interactions that facilitate genuine networking, collaboration and engagement. Virtual and hybrid meetings, while offering convenience and accessibility, often lack the interpersonal dynamics, serendipity and magic of face-to-face events.
Going down
Greenwashing
There is significant decline in tolerance for greenwashing in the events industry.
Attendees and organisers are increasingly vigilant about environmental claims that lack substance or authenticity. There is growing demand for genuine sustainability practices such as reducing waste, using eco-friendly materials and incorporating sustainable event practices throughout the lifecycle of an event.
Merchandise overload
Attendees are increasingly mindful of environmental impact and wary of accumulating unnecessary items. Organisers are moving away from distributing excessive promotional merchandise and opting for thoughtful, practical and sustainable giveaways.
New + noteworthy
Electrified Escapes at Ovolo
Woolloomooloo
Ovolo Woolloomooloo has partnered with Peugeot Australia to give guests access to a plug-in hybrid vehicle to use while staying at the Sydney hotel.
For a limited time, guests can enjoy complimentary access to a hybrid Peugeot 408.
“We’re excited to enable Ovolo Hotels, a leader in designer accommodation in Australia, to provide guests with access to a Peugeot 408,” says Peugeot Australia managing director Kate Gillis.
“Blending style and efficiency, this collaboration reflects our dedication to innovation, ensuring guests enjoy a premium driving experience.”
The Peugeot “Electrified Escape” offer is running at the 100-room hotel at Sydney’s historic Finger Wharf until the end of winter 2024.
“Partnering with Peugeot offers our guests an unparalleled driving experience during their stay,” says Ovolo Hotels senior marketing manager Toby Franklin.
“The Peugeot 408 is the perfect companion for guests’ Sydney adventures and aligns with Ovolo’s commitment to build a better world through our ‘Do Good. Feel Good’ initiative via a sustainable escape.”
Ovolo Woolloomooloo is an architectural destination that blends heritage-listed charm with modern, sleek sophistication.
The hotel features nine contemporary meeting spaces, catering to large or intimate gatherings.
The largest event space, the Piper Room, is the only part of the wharf still in original condition, which contains wooden floorboards, high ceilings and an outdoor terrace overlooking Sydney Harbour.
The Piper Room fits up to 350 guests cocktail style.
Smaller spaces include The Burbs, Alibi Bar & Dining, Bar Woolloomooloo, Kitchen Table and The Glasshouse, each with a variety of capacity capabilities.
If you book an event from now until 31 December, 2024, receive 10 per cent value back to pimp up your event or have a staycation to recover.
Arinex acquires New Zealand business events agency
Australian event management company Arinex has announced its acquisition of New Zealand business events agency Auaha.
The move to take over the BEIA-approved company is a strategic move to increase Arinex’s market presence in New Zealand’s MICE industry.
“This acquisition aligns with our dedication to driving innovation and delivering exceptional value to our clients,” says Arinex CEO Nicole Walker.
“By integrating the expertise, Māori cultural competency and insights of Auaha, Arinex aims to deliver an enhanced value proposition and unparalleled event management solutions to clients across Australasia.”
Auaha boasts a strong reputation
for delivering dynamic events.
The combined strengths of both companies will enable Arinex to offer a broader range of solutions, expand into new markets and drive greater efficiencies across the company.
“After 23 years of operation, we’re thrilled to join forces with Arinex and embark on this exciting new chapter of growth and opportunity,” says Auaha founder and director Sandra Julian.
“It was paramount to ensure Auaha clients are in safe hands, with a fully competent PCO capable of effectively fulfilling our existing obligations and contractual commitments for our client events.
“Under the leadership of CEO Nicole Walker, the Auaha team will leverage the extensive experience
and expertise of the broader Arinex team, enabling us to deliver exceptional value to our clients.
“This commitment also ensures we maintain our steadfast dedication to cultural integrity.”
Auaha has been rolled into the Arinex brand, with the company’s New Zealand staff having transitioned to Arinex back in May 2024.
Hilton Sydney unveils cuisine and AV concepts for events
Hilton Sydney has revealed new cuisine and audiovisual concepts for events at its stunning annual showcase. Spice was in attendance as the hotel showed off its new events offerings at the gala showcase on 3 July, 2024.
Media, stakeholders and buyers enjoyed the bright and vibrant event, where seven speciality food stations showed off international cuisine, wines and cocktails from around that world, while entertainers – including Japanese drummers and an interactive tuna cutting ceremony – thrilled the crowd.
The hotel is now under the direction of executive chef Hamish Neale, and all cuisine on display at the showcase is offered for business events, including sashimi, caviar, Peking duck, Spanish tapas and Australian seafood, delivered in creative and bold style.
“Event organisers place so much time, money and investment in organising quality, bespoke events only to be faced with generic food packages that are often restrictive or uninspired,” says Neale. “This is absolutely not the case at Hilton Sydney.
“Australians have an incredibly sophisticated palate, and we are lucky to have some of the best produce in the world on our doorstep. Our food philosophy has always been to celebrate this. We are dedicated to ensuring that no matter where you dine in our hotel, you will be experiencing an unforgettable culinary journey.
“My vision was to create a collaborative menu where we can work together to
build a culinary offering custom-made to the audience and event. There are no barriers on how big we can go.
“Whether you want a live tuna carving demonstration by a Japanese master before serving melt-in-your-mouth sashimi, a caviar station with matching Grey Goose vodka, or a fun sundae and chocolate fountain buffet, we can bring that vision and theatre to life.”
On the night, Encore Event Technologies and Hilton Sydney launched new creative production innovations, including spectacular applications of light and LED to create theatrical moments, presentations, theming and pathways.
New products included flown LED banners, which demonstrate creative applications of LED, such as covering lighting rigging with animated content, and Ayrton Rivale Profiles – moving lights that command attention with stunning colour beams and texture FX.
Other innovations include Astera Titan Tubes, which are battery powered and
programmable tube lights that create interactive pathways; projection mapping, which capitalises on room surfaces to create high-impact digital theming; Prolights Diamondbacks, which are used for strobes, beams and creative lighting FX; and animated holding graphics, which allow bespoke, themed content to play across multiple custom screens.
“Encore’s partnership with Hilton Sydney allows us to offer an enhanced guest experience with access to new, unique and immersive technologies, which include incredible uses and applications of light and LED to create theatrical moments, presentations, theming and journeys,” says Hilton Sydney general manager Malcolm Zancanaro.
“Coupled with a best-in-class food and beverage offering, Hilton Sydney is paving the way for an unmatched event experience. We’re bridging the gap between clients and suppliers to bring visions to life and create seamless experiences for event organisers.”
$19.2 million expansion plans for Darwin Convention Centre
The capacity of Darwin Convention Centre is set to expand following the announcement of a $19.2 million upgrade.
Funding has been allocated in the Northern Territory Government’s 2024 Budget, with capacity at the venue to increase from 4350 seats to 5550 seats.
The upgrade is designed to ensure Darwin can host more major events, especially those with seating requirements beyond its current capacity.
Darwin Convention Centre’s expansion work will see upgrades to its public amenities and audiovisual equipment. Also planned is a 236-bed hotel at the venue, which is situated at Darwin Waterfront.
The Northern Territory Government recently signed a development agreement with Singapore hotel developers CEL to deliver the Darwin Convention Centre hotel.
In the Territory’s 2024 Budget, $68 million is allocated to tourism, with an additional $41 million for NT Major Events.
“Tourism and major events are key pillars of the Territory’s economy,” says Northern Territory Chief Minister Eva Lawler. “My government is backing projects that support growth in these industries.
“We’re boosting capacity of Darwin Convention Centre because we need facilities to bring bigger and better events to the Territory.”
Refurbished Rydges reopens in North Sydney
Rydges North Sydney has reopened following a complete refurbishment of the property.
Located close to Sydney Harbour – next to the new Victoria Cross Sydney Metro station – the refurbishment has taken in all 168 guest rooms as well as dining, conferencing and communal areas.
Featuring the largest conference and events space in North Sydney, the revamped hotel features five newly designed meeting areas spanning 399 square metres. All are equipped with the latest audiovisual technology.
“Guests can experience comfort, convenience and style at the newly transformed Rydges North Sydney,” says Troy Cuthbertson, EVT Hotels and Resorts’ group general manager.
“This hotel has a room for everyone, from guests arriving for business to those on a family holiday. The modern rooms, bathed in natural light, are freshly furnished to ensure a comfortable and memorable stay.
Darwin Convention Centre has also recently collaborated with Winya – a profit-for-purpose business that supports Indigenous training and employment growth – to fit the venue’s furniture with Larrakia textiles featuring First Nations artistry that celebrates cultural heritage of the region.
The collection showcases the talents of local Larrakia artists.
“As a proud Gulumoerrgin Larrakia woman, it is incredible to see our art come to life in different forms,” says contributing artist Mim Cole. “I’m so happy and grateful Darwin Convention Centre is showcasing our art on this beautiful furniture on Larrakia country.”
The furniture refurbishment follows the venue’s recent renaming of four of its meeting rooms with traditional Larrakia names.
In consultation with Larrakia Elders, the spaces were named after sea creatures to reflect the venue’s position within the Darwin Waterfront Precinct.
“As a business on Larrakia Country, we acknowledge the importance of honouring the rich cultural heritage of Darwin’s Traditional Owners,” says Darwin Convention Centre general manager Peter Savoff. “We work closely with the Larrakia people to ensure our guests gain a deeper understanding and appreciation of Larrakia culture.”
“The hotel offers North Sydney’s largest conference and events space with the latest technology and design. As a corporate hub, dining precinct and with the opening of Sydney Metro, North Sydney is the perfect base for business, meetings and leisure travellers to explore Sydney.”
Accor’s new Melbourne Airport hotels open for business
Two new hotels have launched at Melbourne Airport, with Novotel and ibis Styles opening their doors as part of Australia’s largest hotel development in 2024.
Accor’s newest airport hotels opened on 1 July, 2024, and represent the first new internationally branded hotels at the airport in almost 20 years.
The $230 million development features 464 rooms, with 248 at Novotel and 216 at ibis Styles.
The dual-branded hotels have opened when Melbourne Airport is attracting record international passenger numbers, with March 2024 seeing 923,065 international travellers passing through the gates, surpassing the previous monthly record from 2018.
More than 76 million passengers are projected to pass through Melbourne Airport by 2042, almost doubling 2019 passenger figures.
“Our vision at Accor is clear: to redefine the concept of airport hotels and transform them into vibrant hubs that serve travellers and entire communities,” says Accor Pacific chief operating officer Adrian Williams.
“As you can see, the Melbourne Airport precinct is rapidly evolving into a dynamic mini-city, and these new hotels are at the forefront of this transformation.
“Offering 464 beautiful guest rooms split between Novotel and ibis Styles, both hotels feature facilities catering to business, conference and leisure guests, as well as workers and visitors to the airport district.
“Additionally, with three food and beverage outlets, function facilities for up to 330 guests, and Aerofoil Workspace, our hotel-serviced co-working space, we’re providing more than just a place to sleep.”
Between 2014 and 2024, Accor has increased its number of airport hotels across the Pacific region by 144 per cent, comprising 22 airport hotels in 2024 compared to nine in 2014.
David Alexander is the dual-hotels’ general manager, overseeing 200 staff.
“We’re flipping the concept of airport hotels on its head and changing the way they are viewed,” he says. “We are taking the midscale and premium-economy hotel sector to the next level.”
Hilton has announced it will manage the new-build Hilton Garden Inn Townsville, which will open in Far North Queensland in early 2026.
Under a management agreement with HHNQ Pty Ltd, Hilton will manage the 190-room hotel, adding to its portfolio of 91 hotels across Asia Pacific.
The new hotel will feature a restaurant and bar, meeting rooms, a gym and swimming pool.
“It brings us great joy to collaborate with HHNQ and introduce Hilton Garden Inn to the thriving city of Townsville,” says Tushar Raniga, director, development, Australasia, Hilton.
“The hotel will be modular constructed, which is a great way to reduce construction time and lower building costs.”
On the doorstep of the Great Barrier Reef and tropical rainforests, Townsville is home to many government services, predominantly in health and education sectors, and has one of Australia’s largest military bases.
Hilton Garden Inn Townsville will be centrally located, alongside the 25,000-seat Queensland Country Bank Stadium.
“We are excited to work with Hilton to deliver the first Hilton-branded hotel in Townsville,” says HHNQ director Michael Graham.
“The city has undergone significant growth since 2020 and is steadily becoming an economic powerhouse, supported by a favourable tropical climate and renewed interest in regional tourism.
“We know Hilton Garden Inn will be a major asset for the city – one where locals and visitors can expect reliable, friendly stays and top-tier hospitality.”
Hilton Garden Inn Townsville to open in 2026
PARKROYAL Melbourne Airport reveals refurbished events space
PARKROYAL Melbourne Airport has unveiled its new events space as part of the hotel’s multi-million-dollar refurbishment.
Located adjacent to Melbourne Airport, with direct covered access to terminals, the hotel features 1000 square metres of
Royal Botanic Garden Sydney reveals new event spaces
Two new event spaces have been unveiled at Royal Botanic Garden Sydney, adding to the venue’s versatile offerings for business events, meetings, conferences, workshops and team-building sessions.
Blending history, art and the environment, the refurbished spaces – The Garden Gallery and Gadi Seminar Rooms, both within the Robert Brown Building – are nature-inspired and full of natural light.
Event organisers can also add a tour of the gardens, or a breakout session outdoors to maximise the venue’s natural surrounds.
“The Garden Gallery and Gadi Seminar Rooms are a welcome addition to Sydney’s business events scene, meeting growing demand for spaces that foster positive wellbeing and a collaborative culture,” says Holly McDougall, venue sales manager, Royal Botanic Garden Sydney.
“These new venues are immersive experiences where the beauty of the gardens meets state-of-the-art facilities.
“Our goal is to inspire creativity and innovation by providing an environment that merges natural light with greenery and art.”
Laissez-faire Catering is the existing food and beverage provider at Royal Botanic Garden Sydney, and the company’s service extends to the new event spaces.
meetings and events facilities, which occupy one level of the site.
Design of the 16 meetings and conference rooms is inspired by Australia’s heritage and landscapes, and they feature tailored combinations of layered materials and elegant colours, with carpeting and accent lighting.
Delegates to events at the hotel have access to a business centre, with each space being equipped with mini bars, smart technology and state-of-the-art audiovisual equipment.
“Our refurbished meetings and events floor offers a sophisticated, yet relaxed, atmosphere, which is perfect for conferences, corporate dinners, cocktail parties, fully contained residential meetings and more,” says PARKROYAL Melbourne Airport’s general manager, Cameron Mead.
“We’ve always had a lot of repeat business due to the versatility of the spaces and convenience we offer, given we are the only hotel directly connected to the airport’s terminals via an undercover skybridge, and offer flight arrival and departure screens in our lobby.
“We’ve observed an appetite from the industry association market for our conference spaces, as these bodies draw members from across all states who enjoy the cost, time and resource savings of fly-in-fly-out meetings.
“We’ve secured events with new and existing clients in the medical, pharmaceutical, healthcare, government, logistics, manufacturing and corporate sectors, ranging from one-day boardroom meetings to multi-day residential conferences.”
“Royal Botanic Garden Sydney now provides the full spectrum of spaces for all types of business events,” says Sara Flaksbard, general manager, Laissez-faire Catering.
“We can do large-scale dinners and cocktail parties at The Calyx, and provide exceptional catering for smaller meetings and gatherings in these wonderful new spaces.
“We believe all events, regardless of size, should have access to a morale-boosting space with creative, delicious and locally sourced dishes.”
Royal Botanic Garden Sydney was established in 1816. It is Australia’s oldest botanic garden and longest continuously operating scientific institution. It is home to more than 27,000 plants from around the world.
Hospitality partnership for MCA Australia and The Big Group
The Museum of Contemporary Art Australia (MCA Australia) has appointed The Big Group as its new functions and venue hospitality partner.
The host venue for the ninth edition of Events Uncovered presented by Spice – that was held on 23 July, 2024 – has joined forces with the Australian hospitality agency.
The Big Group commenced the first phase of its hospitality offering at MCA Australia in June 2024.
The Big Group boasts 30 years’ experience in the events industry and employs 1200 staff across eventing, logistics, creative, food production, planning, sales and marketing. It promises revitalised event and venue spaces at MCA Australia, bringing a contemporary vision for food and beverage offerings across the museum.
“We are excited to partner with The Museum of Contemporary Art Australia to bring innovative ideas and our expertise to the museum, delivering the art of Australian hospitality via world-class, exceptional food and hospitality to visitors, partners and clients,” says The Big Group founder Bruce Keebaugh.
Encore Event Technologies partners with Crown Resorts
Encore Event Technologies has been announced as the exclusive inhouse creative event production partner for Crown Resorts in Sydney, Melbourne and Perth.
The company is committed to delivering high-level event experiences and this partnership across three of Australia’s major capital cities solidifies its reputation as a national leader in creative event production.
The new partnership will see Encore Event Technologies manage events ranging from corporate galas and conferences to weddings and private celebrations.
“We are honoured to be the exclusive event production partner for Crown Resorts in Sydney, Melbourne and Perth,” says Scott Nodsle, managing director, international, Encore Event Technologies.
“This partnership allows us to bring our expertise to some of Australia’s most iconic luxury resorts.
“MCA Australia is a globally recognised cultural destination in Sydney. We want to establish a place where great art and great food co-exists, and where visitors can engage deeply with both while enjoying magnificent views of Warrane, Sydney Harbour at Circular Quay.”
A new cafe opened in mid-June 2024 on the ground floor of the MCA Australia building, and a second phase of the hospitality revamp will be unveiled on level four of the museum in September.
“We could not be happier to be working with The Big Group as we look to ensure the Museum of Contemporary Art Australia is one of Sydney’s great cultural destinations,” says Suzanne Cotter, director, MCA Australia.
“With our exceptional location at Tallawoladah and a gateway to The Rocks precinct and Sydney’s CBD, we want every visitor to MCA Australia to have the opportunity to encounter the best Australia can offer, from the art we present to the sense of welcome and inclusivity for all as a contemporary cultural experience.”
“We are excited to create unforgettable events that will leave a lasting impression.”
Encore Event Technologies’ partnership with Crown Resorts expands its network of inhouse partnerships in Australia and throughout Asia Pacific.
Creative, flexible solutions with Microhire’s curved LED panels
Australian events staging company
Microhire is embracing innovative technology with its game-changing new range of versatile, curved LED screens and AI products.
LED screens have become the go-to choice for visual displays during the past decade, and Australian events staging company Microhire has adapted to this rapidly evolving technology.
With advancements in higher resolution, faster refresh rates and more flexible panel shapes, the company delivers world-class outcomes for its clients.
Microhire has trialled multiple types of curved LED panels and processors, and collaborated with manufacturers to secure a product that meets the highest quality for its clients and venue partners.
Delivering high-resolution
In most configurations, Microhire’s LED screens are large format, either flown or ground-stacked to maximise sight lines for the audience. High-resolution varieties offer more definition in the imagery, and with this comes many important considerations.
“To enable a more refined definition, it is essential the content, control and processing can collectively handle the large pixel demands of these higher resolution screens,” says Bryan Dochstader, Microhire’s regional general manager – Victoria and South Australia.
“Like most advancing technologies, the media players, UHD switchers and processors tend to come with a higher price-point and, for the most part, Microhire’s clients are more than happy to factor this cutting-edge events solution in their budgets.”
After many years of research and development, the Microhire team has identified an LED pixel pitch size that is crisp, detailed and works efficiently with the company’s support equipment.
Microhire’s four-in-one pixel 2.6mm pitch panels hit the mark when it comes to creating large Full HD screens (five metres wide) and large custom resolutions that can
Opposite page: Microhire's curved LED screens can create a high-impact visual backdrop for branding and videos onstage (seen at Sydney's Doltone House).
Above (clockwise from top): A showstopping oversized LED wall with 90-degree corners and custom content; Behind-the-scenes mechanics that make the magic happen (both at W Melbourne); LED DJ surround to take your after-party to the next level with dynamic animations, video, text and branding (at CENTREPIECE at Melbourne Park).
be viewed as close as 2.5 metres away from the audience, which is a huge benefit to clients when they are mocking up floor plans.
“This ‘Goldilocks’ ratio allows us to purchase large quantities of the same product, meeting almost all of our screen requirements across the business,” says Dochstader.
High refresh rate
Because LED screens are increasingly used as a giant visual backdrop – a “hero” piece – they tend to be in every camera shot. Nobody wants their beautiful stage shot ruined by scan lines in the LED when seen through a camera lens.
To combat this unintentional distraction and to avoid unsightly scan lines, LED screens must have a refresh rate high enough to sync with professional cameras. Microhire insists on high refresh rates for its new products.
Flexible and diverse product range
Many LED panels feature built-in angle options which seamlessly join together, enabling impressive convex or concave curves and widescreen formats.
“With this curved feature, Microhire’s R&D team has created a new range of diverse products, expanding the possibilities for our clients
– from a showstopping large screen with 90-degree corners to smaller, everyday applications enhancing a conference or event,” says Dochstader.
“Such standout pieces onstage include a lectern wrapped in an LED screen displaying dynamic branding, session titles, presenter bios and sponsorship videos during breaks, or a wrapped DJ booth for a funky cocktail reception or gala dinner to transform the atmosphere into a nightclub-like experience.”
Microhire’s LED panels provide flexibility and added value by wrapping various common conference and events items, and enhancing production quality, sponsorship revenue and raising the bar for inspirational brand recognition.
“Other options include replacing traditional stage skirting with an LED wrap to create a stunning room feature that adapts to the mood of your function; covering a structural column in a room to transform a distracting pillar into a highlight; and using ceiling features to add a curved LED box, suspended in the centre of an exhibition floor to display information, session times and sponsorship videos,” says Dochstader.
Plenty of stock on hand
After finding the ideal product to meet its commercial quality standards, Microhire has invested heavily in it. The company’s state offices in Melbourne, Sydney and southeast Queensland have acquired hundreds of panels from the same batch, enabling them to construct a wide variety of large LED solutions and combine resources to create a screen more than 200 square metres in size.
AI event technology
Microhire offers two new AI products as part of its digital suite of services. Its AI-powered simultaneous interpretation services provide instant language translation, which removes the need for interpreter booths and costly headset systems. This cutting-edge technology is accurate and easy to use, ensuring real-time translations from presenter to audience using their smartphone and earbuds.
AI has changed the nature of videoconference room systems, creating dynamic and engaging vision feed of webinar speakers. Replacing a static camera or multiple vision operators, Microhire’s AI tracking cameras provide precise video coverage, automatically following speakers and zooming in on participants with professional-grade accuracy, ensuring a polished and engaging experience for in-person and virtual attendees.
“If you can dream it, we can build it,” says Dochstader. n
MBright future for events industry
More spending, more events: Cvent’s new industry report paints a positive picture for the future of Australia’s events sector.
eetings, events and hospitality technology provider Cvent has released its “Event Industry Report 2024: Australian Edition” which shows growth is on the agenda for the nation’s events industry.
The report aims to provide event professionals with insight into the latest trends to help them navigate the changing events landscape, make informed decisions, and discover opportunities to offer more engaging and impactful experiences to target audiences.
The report reveals 68 per cent of Australia’s event organisers plan to increase their volume of future events.
Only 9 per cent of respondents said they expect a decrease in the number of events this year, compared to 11 per cent in 2023.
The report projects a 52 per cent increase for in-person events, followed by 50 per cent growth in hybrid events, 48 per cent growth in webinars, and 41 per cent growth in virtual events.
The report shows growing demand for interactive and immersive event experiences, with event planners aiming to invest 48 per cent more in event tech.
In terms of event spending, 66 per cent of event professionals plan to increase their spending, with 95 per cent prioritising event expenditure. However, the report indicates revenue from an event remains the biggest
challenge, followed by event tech issues, competition with rival events, sponsorship, and event data security.
With event budgets increasing and event expenditure becoming a priority, the report shows that tech is the priority spending area (20 per cent), followed by event promotion (18 per cent) and onsite experience (17 per cent).
With technology becoming a powerful facilitator and affecting budget increase, excellent customer support, ease of use and reliability are event planners’ main drivers when selecting event management tech.
The report showcases Australia’s high receptiveness to tech advancements in the events industry, with 54 per cent of organisations identifying as early adopters of event technology solutions such as websites and registration, event mobile apps, and all-in-one event platforms (supporting virtual and hybrid).
Sustainability is rising as a driving issue in the events industry, with 81 per cent of respondents claiming a sustainability target for their events; 66 per cent willing to track event/attendee carbon footprint; and 72 per cent of organisations implementing sustainability in events in 2023.
“The events industry in 2024 has undergone significant transformations, sparking increased investment and ambitious goals among event organisers
and marketers in Australia,” says Jack Ukil, head of Cvent Australia.
“This surge in activity mirrors the sustained growth witnessed in the industry.
“However, generating revenue remains challenging, underscoring the growing importance of aligning events with business objectives to maximise return on investment and demonstrate value.
“Furthermore, customer support has emerged as a crucial driver for event tech purchases, while sustainability is now viewed not merely as a compliance measure but as an opportunity to establish trust with attendees.
“The Cvent Event Industry Report remains invaluable in this dynamic landscape, providing essential insight and serving as a guiding star for professionals as they navigate current and future industry trends.”
Interestingly, respondents say their preferred day of the week for events is Monday (18 per cent), followed by Friday (16 per cent), Wednesday, Saturday and Sunday (15 per cent for each), Tuesday (9 per cent) and Thursday (7 per cent).
To compile the report, Cvent commissioned independent market research consultancy Censuswide to conduct a survey between 12-29 December, 2023. Its scope included more than 150 senior event planners, marketers and other industry decision-makers across Australia. n
Transformative experiences are the new normal for mega venues as they raise the bar in delivering innovative events that live long in the memory, writes Matthew
Sainsbury
Mega venues
What distinguishes a mega venue in 2024 is its ability to offer event organisers a playground to delight delegates with creative energy and social awareness. This is not a new concept, but as senior figures from mega venues across Australia and New Zealand tell Spice, with capabilities in all areas accelerating at breakneck pace, being able to deliver something unique is drawing delegates with renewed vigour for live experiences.
Bringing creativity to events
Creativity underpins the first impression a person has of an event and determines whether they’ll remember it long after it’s over. Organisers are seeking to tap into raw creative energy to deliver experiences that are memorable and shareable.
Damien Grossier, executive manager of food, beverage and events at Sydney’s ICC Group, emphasises events are no longer just about gathering people. Rather, a venue’s goal should be to use its space to support moments attendees will cherish and discuss long after they’ve ended.
“Events are becoming more like experiences you’ll never forget,” he says. “It’s not just about getting people together, but creating amazing memories they’ll talk about and share online.”
ICC Group is known for its innovative approaches to event design at venues such as Southern Sydney Event Centre and Hotel Mountain Heritage in the NSW Blue Mountains.
“We’ve had an enquiry to host an event with drones putting on light shows; themed our event spaces for all sorts of special cultural celebrations; and even transformed our auditorium and pre-function area into a French-provincial street scene, complete with mime artists, roving entertainment and themed food stations,” says Grossier.
Similarly, Brisbane Convention and Exhibition Centre (BCEC) is seeing a surge in demand for immersive events that put creativity at their centre. The venue’s clients are leveraging technology to enhance the pre-event experience, with personalised delegate information and virtual networking options.
“Our clients are thinking outside the box when it comes to creating unforgettable experiences for their guests,” says BCEC general manager Kym Guesdon. “The experience starts well before clients arrive onsite.”
BCEC’s approach includes custom-built interactive activations and sets that allow guests to be fully involved with event content. →
Five features of an exceptional experience
Auckland’s Eden Park was recently announced as the global venue of the year at TheStadiumBusiness Awards in Manchester, UK. Austin Jones, Eden Park’s business development executive, highlights five focus areas that contributed to the award win.
1. Bespoke personalisation: “Our clients are often amazed to see their branding on our Samsung Super Screen; their names scrolling across our LEDs; and personalised Eden Park heritage jerseys.”
2. Technological integration: “Technology is at the heart of everything we do. From cutting-edge AI applications in catering and security, to facial recognition systems and automated services, we ensure a seamless and immersive experience for our attendees.”
3. Creativity in event execution: “We’ve hosted spectacular halftime shows featuring artists such as Rita Ora, and incredible laser light pyro shows at rugby finals. On a smaller scale, we’ve arranged formal dinners in our iconic changing rooms and unique opportunities to play on our hallowed turf.”
4. Enhanced accessibility: “Our Permobil Comfort Zones and Access Community Health Sensory Room are designed to cater to all guests, including people with disabilities. We also offer the Kennards Hire Sound Sensitivity Station to ensure everyone can enjoy events without discomfort.”
5. Culinary excellence: “We source fresh, local ingredients to support New Zealand farmers, offer a diverse range of cuisines, and create seasonal menus to showcase the best produce.”
Left: Spectacular Sydney Showground.
Above: Auckland’s Eden Park named global venue of the year at TheStadiumBusiness Awards.
Below: The showfloor of Brisbane Convention and Exhibition Centre.
Mega venues
“A venue’s goal should be to use its space to support moments attendees will cherish and discuss long after they’ve ended.”
Damien Grossier, executive manager of food, beverage and events at Sydney’s ICC Group.
Offering more than a pie
Historically, the expectation of mega venues is that the food offering is functional, straightforward and replicable across large audience numbers. Those days are long gone as mega venues vie to offer quality and innovation in cuisine to distinguish their spaces.
Grossier highlights the importance of aligning the menu with an event’s theme.
“Our talented chefs love creating special menus, ensuring the food fits the theme and the client’s brand,” he says. “We use fresh, local ingredients and offer lots of choice, including food for people with special diets.”
The nature of scale and scope with mega venues means accommodating special needs is a particular sticking point. At a recent business awards night, ICC Group catered to more than 140 special diets, showcasing its ability to accommodate diverse dietary needs without compromising on quality or creativity.
BCEC is also leading the way with its culinary offerings. Its 2024-2025 “Season by Queensland” menu collection reflects executive chef Matthew Arnold’s passion for environmentally sustainable cuisine.
“Devising the menu was a genuine collaborative effort, aimed at innovative ways to celebrate our wonderful Queensland produce,” says Guesdon. “This year, the menu is infused with native Australian ingredients and flavours.”
This focus on local and sustainable ingredients means event organisers can not only provide guests with a culinary experience that is truly unique to the region, but in supporting local farmers, the event can sustain positive community outcomes. →
Right and below: Function spaces at ICC Group in Sydney. Opposite page (clockwise from top left): Cairns Convention Centre; Brisbane Convention and Exhibition Centre; edible centrepiece at ICC Sydney.
Accommodating changing consumer behaviour
According to Sydney Showground general manager Darryl Jeffrey, the post-COVID-19 world has meant changing behaviour towards events, particularly in the public realm, and this has created challenges for organisers.
Specifically, there’s a trend towards last-minute ticket purchases.
“Unless it’s a niche act or a guaranteed sell-out event, patrons are delaying their decisions,” says Jeffrey.
This behavioural shift has profound implications, especially for smaller event organisers.
“If tickets don’t move quickly within the first few days of sales, organisers face increased financial risk,” says Jeffrey.
This risk has led to instances where events are announced, only to be cancelled shortly thereafter due to insufficient ticket sales. Moreover, customers are increasingly selective about which venues they’ll travel to.
“Younger generations, now decision-makers, prioritise venues that align with their values on sustainability and social impact,” says Jeffrey.
As an example on how to meet this expectation, Sydney Showground recently announced a partnership with Clima to launch a new initiative that will help clients reduce emissions.
These cultural shifts have prompted venues to invest in upgrading facilities and services to meet evolving expectations. Mega venues such as Sydney Showground are investing heavily in state-of-the-art technologies – such as advanced lighting systems and high-definition LED screens – with the aim of providing truly world-class, memorable experiences that inspire people to attend an event at the venue. By delivering excellence in food and services on the ground, venues can help organisers overcome challenges by providing such a high-standard experience that it inspires attendance and encourages people to purchase tickets or confirm attendance early, knowing they’re in for a great time.
Technology: Enhancing event experiences Technology plays a pivotal role in shaping the experiences at mega venues. Cairns Convention Centre highlights its robust network infrastructure, which enables seamless connectivity across multiple event spaces.
“By having a simple interface accessible on any smart device, event management becomes smooth and efficient,” says Cairns Convention Centre general manager Janet Hamilton. This integration supports dynamic, large-scale events, making the event experience seamless and comfortable for delegates to make their way around.
ICC Sydney (not to be confused with the aforementioned ICC Group) has made significant investment in technology to elevate its event delivery.
“We recently upgraded our technology inventory with a $3 million investment in Wi-Fi 6 infrastructure,” says Geoff Donaghy, outgoing CEO, ICC Sydney, and group director – convention centres, ASM Global (APAC). “This allows us to meet delegate demand for human-centric technology, as identified in ICC Sydney’s ‘RESPECT: Shaping Events for Success’ report.”
Additionally, ICC Sydney’s immersive content projection experience in the Darling Harbour Theatre – featuring digital animations of First Nations artworks – exemplifies how technology can be used to support cultural and educational outcomes that organisers like to wrap into their events. →
Sydney Showground
SYDNEY SHOWGROUND
Proud Winner of the National BEST VENUE AWARD (MEA) 2022 & 2023 (Capacity: over 1000)
Our award-winning venue sets the stage for extraordinary events and unforgettable experiences.
With over 30 indoor and outdoor venue options, we are able to create spectacular gala dinners, corporate conferences, exhibitions, festivals and premium sporting and live music events.
Get in touch with our team to see how we can make your next event happen.
Mega venues
Bringing people together across the globe
Another unique quality of mega venues is the scope of events they hold means they are typically catering to diverse interstate and international audiences. Auckland’s Eden Park prides itself on creating a welcoming atmosphere through community collaboration and cultural integration.
“We enrich guests’ experiences by integrating local cultural elements into our centre through artwork and partnerships with [Indigenous performing arts group] Minjil,” says Eden Park’s business development executive, Austin Jones.
Eden Park actively invests in skills development to ensure every delegate has a comfortable experience.
“Our staff are trained in cultural sensitivity and many are multilingual, ensuring they can assist and communicate effectively with guests from diverse backgrounds,” says Jones. “We also actively celebrate cultural events and festivals, such as NZ Japan Day, Eid and Te Matatini, ensuring all guests feel welcome and valued.”
At Village Roadshow Theme Parks on Queensland’s Gold Coast, its six unique venues, such as Sea World, Wet’n’Wild and Warner Bros Movie World, cater to corporate conferences, gala dinners and team-building experiences.
Village Roadshow Theme Parks’ head of conferences and events, Caroline DuveauClayton, says all its venues are versatile and offer experiences unmatched anywhere in Australia.
“The range of unique accommodation, venues and attractions position the theme parks and Sea World Resort at the forefront of the industry,” she says. “Our diverse portfolio offers great scope for creating extra special conferences and events with an extraordinary touch.
“Our flexibility allows us to cater to small-scale events, conferences and incentives such as intimate gatherings of 20 people, up to large-scale gala dinners and cocktail functions up to 5000.”
Similarly, the new Victoria Pavilion at Melbourne Showgrounds features 1920 square metres of versatile, pillarless space for large conferences, gala dinners and award presentations, as well as small celebrations and cocktail parties.
“Victoria Pavilion at Melbourne Showgrounds is committed to hosting a diverse array of events,” says Hannah von Bibra, executive general manager, experience and commercial, Melbourne Royal Show and Melbourne Showgrounds. “With its expansive and versatile space, we are equipped to accommodate 300 to 1200 people for sit-down events.
“It is also a popular space to host premium exhibitions and trade shows. Our state-of-the-art facilities and experienced team ensure every event held here is executed flawlessly.”
Mega venues will continue to evolve, and the focus remains firmly on leveraging these facilities’ large spaces to provide experiences that connect with delegates on an individual level. This means being able to accommodate an array of needs without compromise, and bringing together good food, technology and creativity to provide something every attendee will remember. n
Above: ENGIE Stadium unveils its $4 million lighting upgrade.
Right (top and centre): Victoria Pavilion at Melbourne Showgrounds.
Right (below): Village Roadshow Theme Parks on the Gold Coast.
OUR CITY, YOUR CANVAS.
LET’S TALK.
In the world of convention centres, BCEC proudly stands as a global leader. Consistently voted at the top of world rankings, we have a reputation as the venue where versatility and ingenuity unite to enable the incredible. And, behind all the thrills, frills, and culinary skills is a team of committed, passionate experts ready and eager to make your next big event a truly unforgettable experience. 07
Mega Venues
Largest hotel LED screen in southern hemisphere
RACV Royal Pines Resort on the Gold Coast is going big with its world-class conference and events offering, writes Gavin Dennett.
Queensland’s RACV Royal Pines Resort is supersizing conferences and events, unveiling the southern hemisphere’s largest hotel LED screen.
The 24-metre LED screen was revealed at a spectacular event held at the Gold Coast resort – with Spice in attendance – on 20 May, 2024.
The event featured immersive visuals on the mammoth screen – highlighting the ballroom’s audiovisual excellence – as well as fireworks, a light show, a neon-lit dance spectacular, and heightened sensory experiences through vibrant food and cocktail stations.
The multi-million-dollar investment in LED technology is complemented by motorised production cameras, stage and studio lighting, an upgraded distributed audio system, laser projectors and mobile staging solutions.
“RACV Royal Pines Resort is exceptionally proud to have the largest
hotel LED screen in the Southern Hemisphere,” RACV Royal Pines Resort manager Martin Zumstein tells Spice “Our venue is one of the most versatile conference and exhibition venues on the Gold Coast. The LED screen is in our impressive pillar-less ballroom with uninterrupted views, complemented by 14 versatile meeting spaces – eight which offer natural light – and myriad unique outdoor event venues which allow us to create an event with a difference.”
Measuring a whopping 24 metres wide and four metres high, the LED screen is transforming the guest experience at RACV Royal Pines Resort.
“The screen adapts to the ballroom’s ability to split into separate areas, allowing for an immersive experience across various event formats, from dual-screen setups for conferences, to expansive single-display configurations for gala events,” says Zumstein.
“The screen can be used in three separate rooms using our room dividers, or we can join them into one huge 24-metre screen and utilise the whole space for large conferences and events.
“The screen allows you to impress your audience, capture their attention and enhance the atmosphere of the event. It can be used as a stage backdrop,
a performance or presentation screen, or to play videos or display graphics.”
Manoeuvring the biggest hotel LED screen this side of the equator required logistical and design precision.
“To get it into place and anchor it from the ceiling, 17 steel columns were fixed to the ballroom wall to hold up the screen, which comes in 500mm-by-500mm LED panels that were masterfully joined together by our team at AVPartners,” says Zumstein. “It’s not until you’re in the room that you can appreciate the size and scale of the screen.”
RACV Royal Pines Resort hosts hundreds of local, national and international conferences and events each year, some with up to 1800 delegates. The venue also features improved outdoor lighting, enhanced wheelchair and limited mobility access, a new executive lounge, refurbished rooms and elevated dining experiences.
“With the facilities we now have in place, we have exceptional offerings for businesses of every size, private functions and larger conferences,” says Zumstein. “What separates us from the competition is we are able to blend business with pleasure – our accommodation, restaurants and location means guests get the best of both worlds during their stay.”
THE TECH-DRIVEN FUTURE OF EVENTS
A new world of technological innovation is making life easier for planners through the curation of seamless events that create unforgettable experiences, writes Chris Ryan.
Events
In the fast-paced world of event management, embracing the latest technological innovation can elevate attendees’ experience to new heights. Customer-focused tech advancements are making life easier for event planners, clients and delegates, and helping provide seamless experiences while forging an exciting future for the Australian events industry.
Before a foot hits the floor in an events space, smart software helps ensure everything runs smoothly. Gus Hotchin is co-founder of Entegy, an events management, communication and engagement platform. He emphasises the importance of usability in event technology, which is where his company’s focus has been while developing its services.
“Many platforms still in use are outdated and cumbersome,” he says. “Entegy’s recent platform redevelopment focuses on seamless integration and user-friendliness, ensuring whether it’s a small meeting or large trade show, the software remains intuitive and unobtrusive.”
Data privacy is also increasingly important, especially with evolving privacy laws in Australia. Entegy has responded to this by rewriting its platform to include multi-factor authentication – a move initially met with resistance by some users, but one that’s quickly becoming the industry standard.
Reflecting on the changes at his company and how he can contribute to a successful event, Hotchin notes, “We attend events all over the world, and it’s different on every continent, but at the end of the day, it’s about being invisible to a certain extent. We focus on making good software, and most people just want it to work seamlessly.”
The concept of invisibility is echoed by Bradley Byrne, managing director at AVisual Productions.
“Why are all the tech sets in black?” he asks. “Because they’re designed to disappear into the background.”
Byrne notes that eventgoers won’t notice most technology innovations, and some of the most significant gains are behind the scenes.
“As technology improves, we can provide better services that are of a greater quality and consistency, but it also allows us to be more flexible.”
AVisual Productions uses cutting-edge rendering programs so clients can envisage their event before they go onsite. They can plan the room in detail to perfect the look and feel of an event.
“Who doesn’t love going to a concert where you see the LED screen, the lights and audio all sync together in time code? It gives you goosebumps.”
Daniel
Lourenco, director of innovation at Encore Event Technologies.
For Byrne, tech advancement is about doing more with less equipment and reducing set-up and pack-down times, creating better workflow.
“It’s making the PCO or event producer’s life easier, and gives us more flexibility in what we can deliver reliably and with better quality,” he says.
This idea of a friction-free event experience is embraced at Marriott International’s four Fiji resorts: Fiji Marriott Resort Momi Bay, Sheraton Denarau Villas, Sheraton Fiji Golf & Beach Resort, and Sheraton Resort & Spa, Tokoriki Island Fiji.
The company’s senior cluster marketing manager, Anahita Nair, points to event diagramming tools that provide flexibility in event planning and execution.
“These tools enable detailed layout designs, including the ability to upload guest lists, draft seating arrangements, and access post-event reports,” she says.
“With photo-realistic 3D technology and collaborative features, stakeholders can visualise events as they take shape, ensuring seamless coordination and decision-making.”
The company is determined to remove barriers for event attendees at its resorts on the idyllic Pacific island. It has adopted Marriott ResLink Direct, which can be posted on an event website or emailed to attendees so they can easily reserve rooms in the group block at the group rate.
Immersed in the moment
Behind a smoother, more flexible behind-the-scenes operation, tech innovations are offering immersive experiences for eventgoers. Gone are the days when a man with a stick microphone and PA system could command a room. →
Left: Rentertainment’s Proto Hologram – glasses-free 3D volumetric holographic display.
Right: AVisual Productions dazzling a big audience.
Daniel Lourenco, director of innovation at Encore Event Technologies, says the game has changed for event organisers on a lighting front.
“They want to create impact for their event, as opposed to just a traditional light in the ceiling that’s moving around,” he says. “We’re seeing a lot more effects lighting.”
Lourenco points to EK Lighting’s DiamondBacks as a game changer.
“They give great intensity, effects and strobe lighting,” he says. “It’s fantastic. When you program together with time code, with audio and lighting, it gives an immersive experience.”
Pre-programmed light shows are becoming a desirable event feature.
“We’ve got guys and girls in our business who spend a bit of time doing pre-programming, and clients reap the rewards because the end result is sensational,” says Lourenco.
“Who doesn’t love going to a concert where you see the LED screen, the lights and audio all sync together in time code? It gives you goosebumps.”
On the visual front, all roads lead to LED.
“I know everyone’s probably sick of hearing it, but there’s still a big shift to LED,” says Lourenco. “LED Panasonic has announced it is selling its projector side of the business, which is huge news globally. It knows projection is being phased out of the industry, and we’re seeing companies such as Sony, Panasonic, LG and Samsung all coming out with LED modular products.”
LED tech has also been embraced at Marriott International’s Fiji resorts.
“Recently, we installed an 11-metre LED wall at Denarau Island Convention Centre, and it is now serving as the room’s centrepiece,” says Nair. “This innovation enables our clients to create ambient, eye-catching presentation slides, videos and banners for their special events without limitation.” →
Curating events for all
The events industry is witnessing a shift in events planning trends as more organisers prioritise diversity, equity, accessibility and inclusivity. This focus is not just about compliance; it’s about creating events that are welcoming and engaging for everyone, regardless of their physical abilities, sensory needs or cultural backgrounds.
To accommodate attendees and speakers with mobility challenges, wheelchair ramps and other physical accessibility features are essential. For people who can’t attend in person, web streaming provides an inclusive option, ensuring an event reaches a broader audience.
Hearing loops and AI-generated closed captioning are becoming standard to support individuals with hearing impairments. These solutions enhance the event experience, making it more inclusive for everyone. Additionally, offering Auslan interpreters ensures the deaf community is engaged and informed.
Inclusivity extends to the stage, where microphones can be matched to presenters’ skin tones, fostering a sense of representation and respect. Incorporating a Welcome to Country from the local Aboriginal Land Council not only acknowledges the traditional custodians of the land but enriches the event with cultural significance and respect.
For the neurodiverse community, creating low sensory experiences is crucial. This can include dedicated spaces with soft lighting, noise control and comfortable furniture, allowing attendees to take breaks and avoid overstimulation.
These solutions are part of a broader trend where event organisers strive to create spaces that respect and celebrate diversity.
“AV plays an important role in fostering an inclusive environment at events,” says Nigel Mintern, managing director at audio-visual production company for events AV1 (pictured, above). “As part of AV1’s Diversity, Equity and Inclusion strategy, we are focused on bringing solutions to market to ensure we can create engaging experiences for all.”
At AV1’s recent KALEIDOSCOPE event, the Australian-owned company showcased trends for the future of events as outlined in the recent ICC Sydney and McCrindle report, “RESPECT: Shaping Events for Success”, which featured inclusive solutions such as AI-generated live closed captioning and a low-sensory space.
AVisual Productions
Registration is now open sustainable
Say hello to the Sprintr EcoKiosk Ready to reduce the environmental impact of your events? Let’s Talk!
Jomablue’s software solutions for event organisers
The hectic world of event management is usually a juggling act for organisers, but Jomablue event management software makes it easy to keep all the balls in the air.
Jomablue delivers best-in-class event check-in with its Smart Badge solution. Now, with the launch of its lightweight check-in app, Jomablue CX, event organisers, producers and field marketers can deliver amazing experiences with a simple, flexible and cost-effective software-as-a-service (SaaS) solution.
The event management software simplifies workflow and minimises errors to ensure a smooth experience for attendees, helping organisers manage and execute events effortlessly.
“Our product is robust, simple, intuitive and flexible so it can grow with organisations, whether they’re running 30-person workshops or large-scale events such as congresses or summits,” says Jomablue’s head of marketing, Alex Magowan.
From staff parties and charity galas to corporate events and trade shows, the platform suits every event type across all industries. It provides the tools needed to streamline workflows and deliver exceptional events.
Key features for event success
1. Pre-event registration and landing pages: With Jomablue, creating branded landing pages and handling paid or free registrations is a breeze. An intuitive interface with pre-built templates allows users to build customised emails and campaigns, saving time and enhancing attendee engagement.
“Even for smaller events, it’s about getting the right people in the door, whether it’s an internal audience or
you’re trying to sell tickets,” says Magowan.
“On Jomablue’s all-in-one platform, you can build fully customised landing sites to promote your event effectively, and there’s no coding required.
“If your company doesn’t have the budget or a huge design team, you can build beautifully branded and customised landing pages and email templates in minutes.”
2. Check-in and badging: The Jomablue CX app eliminates common check-in issues, ensuring a flawless entry process. Badges are printed instantly and accurately, avoiding long queues and delays.
“One of the common pain-points we hear is how customers are sick of printers jamming or breaking onsite,” says Magowan. “It’s a time suck for event organisers who have a lot to juggle. We’re taking care of that problem with a solution that’s accessible and reliable.”
3. Lead capture for sponsors and exhibitors: Jomablue increases the value of events for sponsors and exhibitors with lead capture tools, efficiently gathering and managing leads to provide stakeholders with clear ROI. Additionally, Jomablue’s downloadable Capture App is designed to operate in remote areas with poor connectivity, giving your exhibitors and sponsors confidence to focus on what matters.
4. Optimise event performance: With real-time data and insights, organisers can send personalised thank-you messages and follow-up surveys, giving the event life long after closing-night canapes are eaten.
“It’s extending the content lifespan of your event and tailoring that follow-up for sales and marketing,” says Magowan.
AI more than a buzzword
Artificial intelligence is making inroads into the events space. It’s at the centre of AI-Media’s work. The company provides solutions, such as captions, translations and transcriptions that benefit people who are deaf or hard of hearing, speak different languages, or have difficulty consuming content in certain environments.
The AI-powered technology delivers unmatched accuracy, affordability and ease-of-use, making it the preferred choice for many of the world’s leading brands. No matter the event size, it gives the power to effortlessly caption live streams and in-room displays to make an event inclusive and multilingual.
“By making events more inclusive, we enhance the overall experience for participants, proving
“By making events more inclusive, we enhance the overall experience for participants, proving technology can facilitate human connection rather than hinder it.”
Above: Rentertainment’s Sketch Bot.
technology can facilitate human connection rather than hinder it,” says Fiona Habben, AI-Media’s global head of marketing.
A more novel use of AI is being put into action by interactive entertainment service provider Rentertainment.
“Just using the word AI, everybody has a connection to it, whether it’s imagery or writing your emails,” explains Rentertainment founder Matthew Sacher. “It doesn’t matter what industry you’re talking about; if I can provide technologies where we can do activations and events around AI and robotics, it ticks a lot of boxes.
“For example, one of our services is called the Sketch Bot, where we scan a person’s face and the robot is like a caricature artist, drawing the face in front of them in 60 seconds using special AI algorithms.
“It’s a great events tech service because its scalable, entertaining to watch, and people get a really cool giveaway.”
It’s clear the fusion of technology and the human touch is paving the way for unforgettable event experiences, ensuring the operational side and attendee engagement are elevated to new heights. n
“EcoKiosk is crafted from reusable and recyclable reboard. It minimises environmental impact and reduces carbon footprint.”
Clean and green event tech
Sustainability is at the core of innovation for events technology solutions company Sprintr.
Sustainability for the future of the planet has never been more important, and the events industry must play its part. Whether it’s through reducing waste, using recyclable materials, or thinking twice about the use of energy, every action is significant.
Embracing sustainability in events isn’t a trend; it’s a fundamental and critical commitment the industry needs to make for a green future.
Events have a substantial impact on our globe. From transport emissions to waste generation and energy consumption, they leave a major environmental footprint. But by incorporating sustainable practices, organisers can be part of the solution.
The team at events technology solutions company Sprintr has made sustainability a top priority since the company’s beginning. It believes everyone has a responsibility to take action towards a greener planet, and that the best time to act is now.
By promoting sustainable practices, Sprintr is leading by example. Its new EcoKiosk is crafted from reusable and recyclable reboard. It minimises environmental impact and reduces carbon footprint by eliminating the need for truck transportation.
Adopting sustainable practices goes beyond the environment by resonating with attendees, stakeholders and the public. Sustainable events demonstrate leadership, attract environmentally conscious participants, and enhance brand reputation by aligning with broader societal values.
Integrating sustainability into event planning isn’t just a moral choice; it’s a strategic decision that can lead to cost-saving and innovation in event tech. Also, doing the right thing for our planet makes us feel good.
Sprintr wants the events industry to lead by example and for others to follow suit. Its new EcoKiosk is just the beginning. n
Sprintr's EcoKiosk recyclable registration hub.
Events impact production
IMPACT PRODUCTION: Curating events with meaning
Planners must adhere to important impact production and programming principles to create engaging and purposeful events that resonate with audiences, writes Bambuddha Group CEO Anna Sheppard
In today’s rapidly evolving business landscape, the role of event planners goes beyond logistics. It’s about orchestrating experiences that resonate with participants. From a carefully curated line-up of speakers, to ambiance and flow of the event, every detail contributes to creating an atmosphere where genuine engagement and meaningful connections thrive.
At the heart of successful impact programming and event planning is the need to ensure psychological safety and inclusivity. Participants must feel secure to express themselves authentically and engage with others openly. This involves designing environments that foster respect, empathy and a sense of belonging – steering clear of overwhelming content and instead empowering attendees with actionable insights and a hopeful outlook.
Intentional event planning is underscored by three key factors: Demand for purpose-driven experiences: Today’s event participants seek more than just information. They crave experiences that align with their values and aspirations. Event agendas should reflect these desires, imbuing each session with purpose and relevance. Enhancing brand influence: Events serve as powerful platforms for brands to showcase their commitment to innovation, inclusivity and sustainability. By integrating these themes into the fabric of an event, planners bolster brand reputation and deepen stakeholder loyalty.
Promoting sustainability and social responsibility: Incorporating sustainable practices and addressing societal issues within event frameworks demonstrates organisational values and inspires attendees to take meaningful action in their own contexts.
“Storytelling is the cornerstone of successful events, and is proven to captivate audiences and convey messages with lasting impact.”
At Bambuddha Group, we are committed to catalysing a global shift towards responsible leadership by 2035. Our methodology, encapsulated in the Bambuddha Impact Index, emphasises compassion, impact, empowerment and kindness within organisations worldwide.
Leadership and stakeholder conferences, events and meetings play a pivotal role in driving this transformation. By embedding these principles into event planning and content programming, we elevate organisational cultures and foster transformational learning experiences. Events curated with these values hit differently, creating a competitive advantage by leaving a lasting impression.
The power of storytelling and keynote speaking
I have always loved the saying “storytelling beats statistics, but only 100 per cent of the time”. No matter how we go about it, storytelling is the cornerstone of successful events, and is proven to captivate audiences and convey messages with lasting impact.
A study by Stanford University found stories are remembered up to 22 times more than facts alone, highlighting the
potency of storytelling in communication. According to Forbes Insights, 65 per cent of senior executives believe storytelling is crucial for communicating their company’s mission and values effectively to stakeholders.
Keynote speakers who incorporate storytelling into presentations are rated higher by audiences for credibility and impact.
Strategies for impactful event programming
Event planners can adopt several strategies to elevate the impact of their events: Curate meaningful content: Select speakers and topics that provoke thought, inspire action and resonate with participants’ interests and aspirations.
Facilitate interactive experiences: Design sessions that encourage active participation, collaboration and networking through interactive workshops and technologies.
Leverage technology: Utilise digital tools to enhance event accessibility and engagement, offering virtual participation options and real-time feedback mechanisms.
Measure and enhance impact: Implement metrics and feedback loops to evaluate event effectiveness, ensuring continuous improvement and alignment with participant expectations.
Event planners and producers play a pivotal role in shaping experiences that transcend gatherings into catalysts for meaningful change. By integrating storytelling, fostering psychological safety and aligning with key values, planners enhance participant satisfaction and contribute to organisational goals and broader societal impact. n
Spice readers have delivered their verdict on the Hot 100 Services and Suppliers for 2024. Votes have been tallied and the events industry’s brightest and best are acknowledged in our annual feature. From equipment hire, event tech and theming, to entertainment, merchandise and marketing, we present this year’s honour roll of excellence.
Best event management company
The Production House Events @theproductionhouseevents
Every Bit Counts @everybitcounts_au
Funktionality Events and Experiences @funktionality
Scope Productions @scope_productions
JT.Production Management @jt.productionmanagement
Best event technology company
Hire Intelligence
Hire Intelligence International – Technology Rental Specialists
Entegy Events @entegy
Sprintr @sprintr_australia Events Air @eventsair01
Technical Direction Company @technicaldirectioncompany
Bubbling With Energy Entertainment @bubblingwithenergy
Party Higher @partyhigher Best team-building provider
SongDivision @songdivision
Be Challenged @bechallenged
Hidden Door Experiences @hiddendoor_experiences
Pinnacle Team Events @pinnacleteamevents
JAK Swag @thesustainableswag
ADZ Impact @adz_impact
Honeycomb Agency @honeycomb_agency
Promo Pros @promo.pros
You’ve Been Promoted @ybpaustralia
Best amusement hire
Hidden Door Experiences
Honeycomb Agency
Party Higher
Style by Nature Flowers
@stylebynatureflowers
Botanics of Melbourne @botanicsmelbourne
Flowers By Varu @flowersbyvaru
Pomp & Splendour @pompandsplendour
Hermetica Flowers @hermeticaflowers
Best fireworks, lighting or visual effects company
Show FX Australia @showfxaustralia
Foti International Fireworks Pty Ltd @fotifireworks
Howard & Sons Pyrotechnics howardsfireworks
Ballistic Fireworks BallisticFireworks
KC’s Fireworks Displays @kcsfireworks
event florist Best transport company
Murrays Coaches murrays-coaches
Hughes @hughesaustralia
Luxcoach
@luxcoach
Tropic Wings Tours and Charters @tropicwingstours
CTL Event Management @ctl_event_management
Luxcoach
Howard & Sons Pyrotechnics
Style by Nature Flowers
“They
Best photographer or videographer “
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Oneill Photographics @oneillphotographics
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Unforgettable Events Uncovered 2024
The events industry came together for the ninth edition of Events Uncovered presented by Spice, in July 2024, for an inspiring day of education, networking and fun, writes Gavin Dennett
The ninth edition of Events Uncovered presented by Spice promised to be the biggest and best version of the event yet, and it certainly delivered.
The events industry came together at Museum of Contemporary Art Australia on 23 July, 2024, for an incredible day of industry learning, networking and fun.
It was the first time Events Uncovered was held at MCA Australia, with the venue’s backdrop of Sydney Harbour turning it on. The Harbour Bridge and Opera House were on full display, and the waters of Circular Quay shimmered on a perfect winter’s day in Sydney.
A huge number of events industry professionals came through the doors for the Events Uncovered Showcase at MCA Australia’s ground-floor Foundation Hall, where the nation’s leading venues, services and suppliers exhibited their industry-leading offerings.
Upstairs, in MCA Australia’s Harbourside Room, the Spice Knowledge Sessions tapped into the industry’s sharpest minds with panels and one-on-one onstage interviews covering the biggest issues facing the sector.
The opening keynote speakers were co-founders of The Behaviour Report, Kieran Flanagan and Dan Gregory, whose upbeat “Let us edu-tain you” session tapped into their expertise as human behaviouralists, and delivered tips and tricks for busy event professionals to keep the ideas flowing.
Throughout the day, fascinating panel sessions and one-on-one interviews delved into the most pressing issues facing the events industry as experts covered sector trends; innovation and tech; sustainability; event marketing; diversity in the workplace; crisis management; mental health and burnout; attracting speaker talent; enhancing multi-sensory experiences in events; the power of storytelling; and predicting the future of the industry. Towards the end of the day, the immensely talented Kartik Kuna, from SongDivision, jumped onstage to deliver an uplifting musical performance that summarised the learnings of the day, and segued into an introduction for closing keynote speakers, mother and son duo Judy and Tim Sharp.
Photos: Oneill Photographics
Fun activation with Rentertainment
Events Uncovered MC Anna Sheppard
“Once the sun went down and the lights of Sydney Harbour flickered against the night sky, the Uncovered After Dark party kicked off.”
Tim is an autistic artist who has found fame as creator of superhero Laser Beak Man. There wasn’t a dry eye in the house as his mother, Judy, delivered an inspiring story of hope against the odds as testament to the power of love.
It was an incredible finish to an inspiring day of education, connection and entertainment.
Once the sun went down and the lights of Sydney Harbour flickered against the night sky, the stunning Uncovered After Dark party kicked off. The event was a feast for the senses with Solution Entertainment’s incredible performers bringing good times (the soprano performing outdoors with the Opera House backdrop will be hard to top at any event in 2024!); D PLUS D Events decking out the room and making it look phenomenal; The Big Group serving exceptional food and beverages; and every guest bringing the party vibe.
A special thanks goes to Events Uncovered’s incredible MC, Anna Sheppard, and valued sponsors for making the day truly great: Museum of Contemporary Art Australia; AV1, who’s free tech advice in the Experience Lounge was a popular addition to the event this year; Sprintr; Entegy; Solution Entertainment, The Big Group; D PLUS D Events; Oneill Photographics; Bambuddha Group; AI Media; and Inspire Speakers.
The Spice team thanks all attendees, exhibitors and guest speakers, and welcomes the events industry to join us again next year as Events Uncovered celebrates its 10th birthday in style with an event that promises to be bigger again. n
From left: Solotel’s Vanessa Christ, Yasmin Parkes and Sarah Donlon
The panel on securing the right speaker talent, presented by Inspire Speakers
Spice national account director Charlotte Marshall, with Spice editor Gavin Dennett
The good vibes of Uncovered After Dark
EVENT HACKS:
Budget-beating tips for planners
Despite Australia’s current gloomy economic climate, there are many thrifty ways to stretch planning budgets but still curate events that wow, writes Tamara Cook, founder of Perth-based Known Associates Events.
Conversations about the current cost-of-living crisis are inescapable, but while the economy lulls, in-person events are as popular as ever. So how do we impress attendees when budgets are tight and demand is high? Here are top tips for keeping the wow-factor on a lot less coin.
Sustainability works in many ways
You can keep costs low and still be kind to the environment. Choose reusable items for styling and branding that can be stored, tweaked and rolled out multiple times. Bulk-purchase generic branded material for use across multiple events.
Always opt for digital over printed materials. Use existing venue screens and QR codes to pass on information rather than producing items that end up in landfill or recycling-bound printed material. Everyone has a smartphone to pull up a program. Avoid food wastage through solid communication streams such as multiple reminders which allow people to send their regrets if they can’t attend, keeping your catering numbers as precise as possible. If it’s a free event, allow for 10 per cent attrition when finalising numbers. The kitchen can whip up more food in the case of an anomaly, but tonnes of food wastage is inexcusable in 2024.
Choose your timing wisely
Think about the time of day you traditionally hold your events and then explore the opposite. Save money by hosting a breakfast instead of a sundowner, or choose a weekday over a weekend. Guests will likely enjoy the element of change. Non-weekend days are often more cost-effective, and earlier in the day can remove the expense of alcohol.
Also, plan for off-peak times of year. Corporate Christmas and end-of-year parties can swing into late January or early February when you’re not competing with the masses for floorspace and premium entertainment.
Collaboration is king
Excellent relationships with suppliers give you the upper hand, and good value is often the result of treating people with respect and kindness. Nurture industry relationships so when you need a favour, they’re there for you.
Caterers can often do something off-menu and budget friendly. Venues can also look at events on the day before or after your event to see if you can piggyback on bulk food buys and infrastructure to reduce manual labour costs for rigging, placing furniture and styling.
If you know there’s usually another annual event on the date next to yours, contact the organisers directly to see if you can share some costs.
“Today’s interior architecture and design in new and revamped venues can be masterpieces so let that work for you. If there’s a view, even better.”
Creative venue choice
Choose a stunning venue so you only need minimal or no styling items. Today’s interior architecture and design in new and revamped venues can be masterpieces so let that work for you. If there’s a view, even better.
Think of venues that are not commonly used. For example, a beautiful cafe usually closed at night becomes an unexpected evening venue. It can provide extra income outside its normal trading hours so its operators may be able to offer a better deal than a regular nightspot. But beware, you may require a temporary liquor licence.
Lighting can do wonders for styling, especially in unpredicted venue spaces. Choose inexpensive uplighting or funky, pre-made gobos over florals or bulky hired styling that is expensive to deliver and set up.
A venue with open catering options may not be restricted by minimum spend so you can choose a caterer that fits your budget and goes
One option is to start with an open bar then move to a cash bar. Set a tab you’re comfortable with and when it’s up, that’s it. But keep the bar open for cash sales so people can make a choice. Serve non-alcoholic drinks for free and have a cash bar for alcohol. People are increasingly choosing not to drink so cater for this trend, but ensure you have low-cost options for people wanting alcohol. Australia has a drinking culture, and an open bar is commonly expected so it is paramount guests know what to expect before they arrive.
Track and report
Expensive tastes on a budget are challenging but not impossible. Track every area of spending closely throughout your planning and don’t deviate. Do thorough reporting once the event is over to reveal areas to save on next time. Did everyone turn up? Did anyone actually listen to that live singer, or did they talk over the performance? Valuable intel is captured
Designing brand activations that dazzle event attendees requires a blend of creativity, strategy and meticulous planning, writes Dijana Thompson, senior stylist at D PLUS D Events.
At D PLUS D Events, we believe turning a brand concept into an unforgettable activation involves far more than simply placing a logo on a plinth.
Designing a successful activation requires a comprehensive approach that immerses attendees into a new world, engages their senses and creates lasting impact.
Here’s an inside look at the art and intricate planning behind designing memorable brand activations.
Colour that speaks to your audience
Start by examining your client’s brand guidelines, focusing on the colour palette. The colours you
The art of brand activations
choose need to resonate with the customer while clearly identifying the brand.
Use a gradient and add texture through various shades to evoke the right emotions and strengthen brand recognition, ensuring every hue contributes to a cohesive and impactful visual identity.
Touch
that engages beyond sight
Go beyond visual elements by encouraging attendees to engage their sense of touch.
Incorporate textures and materials related to the product to create a deeper sensory connection.
For example, if you’re launching a new skincare product, use materials that mimic the product’s texture to enhance the tactile experience.
Our innovative design philosophy ensures every touchpoint delivers a rich and engaging experience.
Create an experimental adventure
Deliver an experience that embodies the brand’s message. Achieve this through thoughtful details such as dressing waitstaff to reflect the brand’s world, or using audiovisual technology to bring the experience to life.
If two brands are merging, subtly illustrate this by creating intersecting light beams that represent their mission statements. Create immersive adventures that excite and engage guests, bringing the brand to life in ways that are imaginative and impactful.
Above: Suntory Oceania launch event at The Venue Alexandria, in Sydney.
Building a strong framework
Establish a clear framework by defining the theme, message, audience and mission of the event. Whether you’re planning a dinner for 20 beauty influencers to launch a new product, or a large-scale public event, understanding these elements will guide your design process.
Consider the location, logistics, budget and client objectives to ensure the activation meets all expectations and guarantees every detail aligns with your vision.
Pursuing purposeful design
Ensure every design detail serves a purpose, contributing to the overarching narrative of the brand activation. It’s not just about creating a visually appealing setup – it’s about introducing a product lifestyle message and inspiring attendees.
By exploring artistic details and thoughtful touches, you can achieve the impactful results your client requires that resonate long after the event ends.
The creative process
Designing a memorable brand activation is an artform. Watching your guests’ reactions can be incredibly rewarding as it reflects the success of your creative process.
From the moment guests receive their invites to the grand reveal at the event, plan every detail meticulously to tell a cohesive story.
Use subtle messages in the foyer and impactful reveals to ensure the brand’s narrative resonates throughout the event.
Hearing comments such as, “This takes me back to when I was 20, sitting at the record bar,” is testament to the power of a well-executed brand activation. These moments of connection and nostalgia demonstrate you’ve achieved your goal, creating an immersive experience that leaves a lasting impression.
Pulling it all together
Designing brand activations is a blend of creativity, strategy and meticulous planning. Craft an experience that engages all the senses and tells a compelling story, ensuring attendees leave with a positive, memorable impression of the brand.
This artform not only inspires, but drives impactful results, fulfilling your client’s vision and creating a meaningful connection with the audience.
By focusing on colour, touch, experimental adventures, strong framework and purposeful design, you can transform any brand concept into a memorable activation that resonates with attendees and achieves desired outcomes.
EXPERIENCE EXTRAORDINARY AT
How to get the best event speaker talent
Inspire Speakers director
Keith Harwood outlines the five steps to booking the best speakers who will captivate the audience at your event.
Have you ever been to an event or conference where the speaker was mind-numbingly boring? Worse, were you responsible for booking them? It can be a horrifying experience because, unfortunately, in the events industry, it can go spectacularly wrong.
Especially because it happens live, where there is no hiding.
To avoid this happening at your event, follow these five steps to get the best speaker talent.
#1 Understand why you’re booking a speaker
Ask this question: What do you want your audience to think, feel and do after the speakers’ session?
At Inspire Speakers, we book external speakers for our conferences and events because we want the speaker to create the emotions and insights that cannot be created elsewhere within your organisation.
An excellent speaker, who is external to the organisation, uses their unique platform, credibility and skill as a powerful communicator to create and transfer those desired emotions and key messages to the audience.
#2 Know your audience
Your audience is not your manager, and it’s not your organising committee. To properly identify your audience and what it is they want, ask yourself three questions:
• What does the average person in my audience
look like (age, gender, job, nationality, personal interests and ambitions)?
• Who have they seen before? Who did they like? Who did they not like?
• What pain has the average person experienced in the business in the past 12 months? Or what keeps them awake at night?
#3 Be in control of the process
This is probably the most important step because almost everyone can have an opinion on who is and isn’t a great speaker.
Often when it comes to booking a speaker for your event, the most challenging part can be influencing others, namely your management, client, organising committee and decision makers. Making a decision can be extremely time consuming, and when the decision is finally made, that speaker may no longer be available.
Ultimately, it’s about being focused and organised. If you’re not, you’ll get poor suggestions from all corners of the world that will waste your time and put you at risk of getting the decision wrong.
#4 Ask the experts
There are many ways to source a speaker, but what is the best way?
Google can give you thousands of search results for leadership speakers, and any speaker can claim to be Australia’s best, most in-demand speaker in cyberspace.
Opposite page: Mother and son duo Judy and Tim Sharp, who’s inspiring session closed the Spice Knowledge Sessions at Events Uncovered this year.
Above: Kieran Flanagan (left) and Dan Gregory (right) delivered the opening keynote address at Events Uncovered presented by Spice in July 2024.
Often if I’m in an Uber and the driver asks me what I do for a living, instead of saying I run a speakers’ bureau, I’ll ask if they know the Compare the Market website. I then explain Inspire Speakers is similar, except instead of insurance, we compare talent, MCs and keynote speakers.
We show our clients only the nine-outof-10 or 10-out-of-10 speaker options available for their budget.
#5 Be a “brief beast”
Once you’ve chosen your speaker, you want to complete the process by ensuring you get what you really want, which is clarity of message and audience engagement.
Here are a few steps to make sure you get the best performance from your speaker:
• Organise a briefing call two weeks before the conference.
• Before the briefing call, send your speaker a briefing pack or website link outlining the objective of the
“An excellent speaker uses their unique platform, credibility and skill as a powerful communicator.”
conference, the audience, agenda and all logistical information.
• On the briefing call, establish rapport with the speaker – for example, “Where are you calling from?” or “How’s your week been?” Too often we jump straight into the business end of the call. Some rapport-building at the start can go a long way.
• Tell the speaker why you booked them to appear at your conference.
• Tell the speaker what you would like the audience to know, think and feel.
• Tell the speaker the top three takeaways you want the audience to leave with (if appropriate).
The Mint
10 Macquarie Street, Sydney
Formerly the ‘Rum Hospital’, The Mint is the oldest surviving public building in Sydney’s CBD. An extensive renewal program is now complete, with new contemporary styling and audiovisual facilities for its meeting rooms, and new infrastructure for its awardwinning business event space.
mhnsw.au/venue-hire venues@mhnsw.au
• Send the speaker any additional information you have on the market or industry you work in to give a clear overview of the daily challenges and goals of your audience.
Subtly repeating the above points will help increase your speaker’s performance. You can do this in your contract, briefing pack and run sheet. n
Large-scale sustainability initiatives are gaining momentum across the nation’s business events industry with tangible results that are making a difference, writes Australian Business Events Association CEO Melissa Brown
The business events industry’s impact is far reaching, contributing to the economy, communities – local, professional and global – and the environment. As a sector, we have a responsibility to push the boundaries on sustainable practices across our ecosystem, including suppliers, venues, operators and how we promote, advocate and include others, to ensure our legacy is positive and long-lasting.
The Australian business events industry is rising to the sustainability challenge. The significant innovation taking place across the country is occurring because business events people are putting up their hands to say, “We can do better,” and having a red-hot go at making real change.
This entrepreneurial spirit, backed by strong partnerships between likeminded organisations demonstrating true leadership, is coming to the fore with major allocations of funding, time and human resources.
However, there is still so much to do, and the sharing of learnings and challenges is a key component to building momentum. The Australian
Business Events Association’s Sustainability
Special Interest Group – which is chaired by ABEA board director Samantha Glass, who is ICC Sydney’s director of corporate affairs, communication and sustainability – is where members come together to swap stories, ideas and solutions, and help out each other with contacts, insight and information. In turn, they are impacting the conversation about sustainability via the sharing of information through our Knowledge Program.
Here is a round-up of notable sustainable innovations currently happening among the large-venue Australian Business Events Association members. These projects are in various stages of maturation, but all share a desire to make a real difference.
Adelaide Convention Centre
In October 2023, Adelaide Convention Centre became the world’s first convention centre to earn the prestigious EarthCheck Master certification. Having been a part of EarthCheck’s global initiative since 2007, it achieved a 99 per cent diversion-from-landfill
ICC Sydney
rate – a figure no other convention centre in Australia has achieved. The venue’s greenhouse gas emissions are 72 per cent lower than the national convention centre average, and its potable water consumption is 73 per cent below the regional average.
Adelaide Oval
This iconic venue recently hosted Dinner with Purpose as part of the Tasting Australia festival. One hundred per cent of proceeds from the event was donated to OzHarvest’s initiatives feeding vulnerable communities. Attendees raised enough for 60,000 additional meals for South Australians in need.
Adelaide Oval’s ongoing partnership with OzHarvest sees its kitchens donate rescued produce and share kitchen space for the food rescue organisation’s Cooking with a Cause program.
Brisbane Convention and Exhibition Centre
BCEC has integrated Queensland Government’s Containers for Change (CFC) recycling scheme into multiple departments throughout its venue. The initiative marked the largest-ever commercial partnership with TOMRA – the leading company of the state government’s Return and Earn scheme.
CFC incentivises individuals to return containers for recycling by providing a monetary refund for each deposit. In BCEC’s case, all funds are directed to local charities, and so far, 500,000 glass and plastic containers have been diverted from landfill.
Brisbane Economic Development Agency
BEDA is fostering a First Nations Relationship Building Program, which has been developed with
Events sustainability
local First Nations communities and operators. The program highlights the importance of social responsibility in sustainability, while protecting the natural environment through the establishment of experiences that share the rich culture, art, storytelling, performance and food history of the Brisbane area.
In 2023, Brisbane became the first Australian city to be awarded the UN Sustainable Development Goals Gold Certificate. The Queensland capital is now one of just six cities globally to achieve this level of certification.
Darwin Convention Centre
The Northern Territory venue led the Carbon Assessment Research Project, and looked at tools to track carbon footprints, make improvements and monitor progress within organisations. The centre has ongoing innovations which ensure minimum energy consumption, including an integrated digital-based lighting system for stepped dimming control, and energy efficient timers.
ICC Sydney
ICC Sydney commissioned research from McCrindle and launched its report, RESPECT: Shaping events for success, which highlights the industry’s eagerness for inclusivity relating to disability, communities and cultural spaces, different genders, sexualities, and the showcasing of local culture.
The launch of ICC Sydney’s Six Trends Shaping Future Events sheds light on the changing dynamic of Australia’s events landscape, while promoting focus areas of the venue’s Legacy Program: “First Nations, Inclusion & Belonging, Environmentally Sustainable Events, Innovators & Entrepreneurs, and Creative Industries”.
Melbourne Convention and Exhibition Centre
MCEC overhauled its management of organic waste with the installation of a WasteMaster machine that dehydrates organic waste into residue. To date, the venue has saved more than 127,000 tonnes of food waste from landfill; sent 51,000 tonnes of repurposed residue to anaerobic digestion to create green electricity; and reduced greenhouse gas emissions equivalent to powering more than 20,000 homes with green electricity for a day.
Perth Convention and Exhibition Centre
The Perth venue has targeted several areas to improve sustainability, including LED light replacement, saving 30 per cent electricity; waste management; providing meals to OzHarvest; and engaging with the Containers for Change program, of which proceeds go to charities nominated by clients. n
Darwin Convention Centre
Evolving city of progress
Business is booming in Adelaide, with the South Australian capital forging a path as an innovation and business events hotspot, writes Gavin Dennett
Adelaide prides itself as being one of the world’s most liveable cities, but it is also one of Australia’s premier places to visit. It has long been an attractive destination for visitors seeking world-class food and wine, but it is also forging an international reputation as a top-tier city for business.
The South Australian capital has undergone significant transformation in recent years. It has powered out of the COVID-19 pandemic with clear direction to elevate its standing as a business events hotspot.
The South Australian Government has plans in place to propel Adelaide’s reputation as a progressive city of tech and research, and its crowning jewel, knowledge hub Lot Fourteen, is a seven-hectare innovation district featuring more than 100 businesses and 61 startups working across space, defence, critical technologies, biotech, medicine and creative industries.
Set on the site of former Royal Adelaide Hospital, Lot Fourteen is home to multinationals Google, Microsoft,
Amazon Web Services, Cisco and Salesforce, as well as being the headquarters for research institutions Australian Institute for Machine Learning, Australian Cyber Collaboration Centre and Australian Space Agency.
Adelaide’s focus on garnering a global reputation as an innovation leader mirrors the progression of Texas city Austin, which is one of the world’s top locations for tech advancement.
“Austin is actually our sister city,” says Tony Saulters, general manager of strategy and public affairs at Business Events Adelaide. “We have a targeted growth strategy for the city to attract business and everything that comes with it.
“We have a great relationship through the Department of Premier and Cabinet, directly with the Premier [Peter Malinauskas] and his team. They’ve put money on the table for us to go out and win events. As far as possible, we try to align those with strategic priorities of the state because that adds to the economic tail of those events.
“Adelaide’s innovation sectors help us from an economic perspective, and we are grateful to have alignment from government downwards to bring more business events to South Australia.
“Seventy per cent of the business we do has a health, medical services and life sciences slant so it is a priority area for us. There is so much synergy with the universities and research and tech institutions.”
An unmissable sign of the changing face of Adelaide as a business events destination is the number of new-build hotels rising into the sky.
“Things are certainly changing here, and postCOVID-19 we are coming out stronger,” Saulters tells Spice. “We’ve now got many quality hotels that international visitors expect. Marriott is coming online [with the cover star of this issue of Spice, Microhire, announced as the hotel’s provider of AI-driven event technology] and Westin is coming as well. Our hotel infrastructure is evolving and those international brands give the city more profile.”
Saulters knows Adelaide needs to punch above its weight to secure business events in a competitive domestic and international landscape.
“The competition is fierce, but people now view Adelaide as an international city,” he says. “That encompasses everything such as tech and innovation, and the big-chain hotels. People coming from overseas see those hotels are here and can depend on their loyalty programs.
“The Chinese and southeast Asia market is a key focus for us, especially corporate incentives. We are looking at ways to improve aviation access. At the moment we’ve got daily aviation access to Asia through Singapore, but we hope to get other connections through Indonesia and Malaysia, up into Europe. We’ve currently got daily transfers with Qatar, and Emirates is coming back online at the end of this year.”
Adelaide may not have the size of Sydney and Melbourne, but it leverages its compact layout as an advantage.
“We are a small city, and we can’t pretend otherwise,” says Saulters. “But we can use it to our advantage: connectivity, unity and everything being strategically placed and accessible. It’s enough for large corporations such as Tesla, Salesforce, Amazon Web Services and Saab to have a base here.” →
“We have a targeted growth strategy for the city to attract business and everything that comes with it.”
Tony Saulters, general manager of strategy and public affairs at Business Events Adelaide.
Immersive Light and Art (ILA) centre
Destination Adelaide
Adelaide Oval
One of the iconic wonders of destination South Australia is spectacular Adelaide Oval. A picture-perfect blend of old and new, this modern stadium has a capacity of 53,500 and is home to a range of spaces for conferences and events of all sizes.
Nestled on the banks of River Torrens in picturesque parklands, Adelaide Oval hosts tailored events from small group meetings and intimate dinners, to large functions and corporate conferences such as AHICE Asia Pacific.
It is also home to adjoining Oval Hotel, which offers convenience for people attending events at the stadium and features stunning parkland views. Opened in 2020, the premium boutique hotel has 138 rooms, two restaurants and is a one-of-a-kind experience.
In addition to hosting concerts and world-class sport, the venue ticks all boxes in the incentives space with RoofClimb Adelaide Oval being where daring groups can suit up and climb the heights of the stadium’s grandstands to take in spectacular views of the oval, parklands and city skyline.
Event facilities
Adelaide is home to many large-scale event facilities in and around the city centre. Located on the northern edge of the city, Adelaide Convention Centre is a versatile venue offering 20,000 square metres of light-filled and pillarless function spaces, including large conference halls, theatres and meeting rooms for expos, galas, seminars and cocktail gatherings.
Directly next door is Adelaide Festival Centre, South Australia’s home of performing arts since 1973. Just metres from both venues is SkyCity Adelaide, an entertainment hub adjoining the city’s historic central railway station. It features a hotel, casino, events spaces, restaurants, bars and sophisticated Sôl Rooftop perched atop Eos Hotel that offers panoramic views of the CBD, Adelaide Oval and parklands.
In the city’s northwest corner sits the spectacular Immersive Light and Art (ILA) centre, a philanthropic venue where creativity, hospitality and technology mesh to create engaging, cutting-edge experiences. The not-for-profit social enterprise houses multiple spaces showcasing art, dazzling LED displays and interactive elements as a conduit for storytelling and memories. n
Accommodation choices
There is no shortage of hotel options in Adelaide’s CBD, with the past five years seeing an explosion of new openings giving visitors to the city a world of options for places to rest.
TFE Hotels’ contemporary 123-room Vibe Hotel Adelaide opened its doors in March 2023, and the Flinders East site has already scooped coveted design gongs, including being highly commended in the new-build category at the 2024 AustralasiaPacific Hotel Design Awards.
Also in the CBD’s east end, 5-star Pullman Adelaide offers luxury accommodation across 308 rooms, as well as newly refurbished meetings and conferencing spaces that offer sweeping views of the city.
In the centre of town, opposite Victoria Square, Hilton Adelaide is a well-established high-end hotel with modern rooms and facilities, while 8km southwest of the city is beachside suburb Glenelg, with Stamford Grand Adelaide being just metres from the sand, making it a destination that blends business with an ocean breeze.
Left: The contemporary Vibe Hotel Adelaide.
Far Left: Adelaide Oval, with Oval Hotel in the foreground of the grandstand.
Below: Tuna tartare with quail egg, avocado, chilli oil and seaweed cracker from Sôl Rooftop.
Digital Art: d’strict
Photographer: Lucas Jarvis
New Zealand’s cultural heartbeat
As the birthplace of New Zealand’s Māori tourism, Rotorua is a spectacular blend of natural geothermal wonders and deep cultural connections with the past, and it is thriving as a destination to mix business and pleasure, writes Gavin Dennett
“Friendly and beautiful, there is nowhere else quite like it.”
Located in the Bay of Plenty region, on New Zealand’s North Island, Rotorua is a uniquely fascinating cultural and natural wonder. With Indigenous roots dating back to the 14th century, the city is the birthplace of Māori tourism.
Rotorua’s spiritual connection to the local Te Arawa people shapes its identity, making it the beating heart of New Zealand’s Māori culture. Visitors to the city – which sits on the shores of Lake Rotorua and has a population of almost 60,000 – are treated to a destination deeply influenced by the warmth of its people who adhere to the principle of “Nau mai haere mai”, which means, “Welcome to our place”. Friendly and beautiful, there is nowhere else quite like it.
As a geothermal city, Rotorua is a stunning hotspot of geysers and hot mud pools, set against a backdrop of rolling green hills. With geothermal springs spread throughout the city, visitors can witness the earth breathing as steam billows from various locations, bringing an otherworldly sense of excitement and awe. Despite having origins in the raging Earth’s core, the natural heated springs deliver the city
a calming and therapeutic rhythm.
As the host city of MEETINGS 2024, in June this year, Rotorua laid out the red carpet as the events industry descended for a week of showcasing, networking and incentives.
Hosted by Business Events Industry Aotearoa, and held at Energy Events Centre – Rotorua’s largest events space – it delivered a synergy of cultural enlightenment, generous hospitality, work and play. It also showed off Rotorua as an elite business events destination.
“Rotorua is the ultimate destination for business events, offering a unique blend of natural beauty and modern amenities,” says Vanessa Wallace, business events manager at RotoruaNZ, the region’s economic development agency and regional tourism organisation.
“Our world-class conference facilities, stunning geothermal landscapes, and rich Māori culture create the perfect backdrop for inspiring and memorable events. Whether it’s a large-scale conference or an intimate corporate retreat, Rotorua provides an exceptional environment for networking, innovation and success.”
The geothermal magic of Rotorua
Wai Ariki Hot Springs and Spa
Officially opened in June 2023, Wai Ariki Hot Springs and Spa offers wellness and tranquillity on the shores of Lake Rotorua. Wai Ariki means “chiefly waters” and the centre was built on the legacy of Māori culture and Ngāti Whakaue healing practices.
Wai Ariki Hot Springs and Spa offers authentic manaakitanga – the centuries-old concept of welcoming and caring for visitors (manuhiri). It connects to the origin of Rotorua’s geothermal waters and provides visitors with an ancestral link to natural surrounds through traditional healing practices that sooth the body and soul.
With multiple spa and architectural awards already to its name, Wai Ariki has garnered a reputation as one of New Zealand’s premier wellness and Indigenous experiences. Its mineral-rich waters are therapeutic and convey a sense of calmness, and the centre’s signature “Restorative Journey (Wai Whakaora)” is a world-class rejuvenating experience, with every element drawing on the centuries-old legacy of Ngāti Whakaue practices and culture – including waterfall showers, fire-and-ice caves, thermal pools, a geothermal mud lounge and steam room.
Polynesian Spa
Also located on the banks of Lake Rotorua, Polynesian Spa is New Zealand’s original geothermal bathing destination. With thermal bathing on the site dating back to 1878, and a bath house operating there since 1872, the venue’s hot pools encapsulate Rotorua’s connection between locals and the city’s natural elements.
Visitors to Polynesian Spa can enjoy the soothing geothermal bathing experience across 20 hot mineral pools sourced from acidic and alkaline mineral springs, plus day spa therapies, providing relaxation and rejuvenation – especially after a long day of meetings and event networking.
Millennium Hotel
Just metres from Polynesian Spa and a short walk to Energy Events Centre, Sir Howard Morrison Centre – the venue for the MEETINGS 2024 opening ceremony – and Rotorua city centre, Millennium Hotel is a major accommodation and conferencing hub for visitors to the region. Featuring 227 rooms and suites – many recently refurbished – the eco-friendly hotel harnesses the site’s natural geothermal resource to heat its rooms, communal spaces and pool. It also features seven meetings and events spaces, with a capacity of 400 people. →
Adrenaline action
Rotorua and its surrounding region has plenty of incentive options for business events visitors seeking to blow off steam with adrenaline-packed action.
Off Road NZ is located 20 minutes northwest of Rotorua city centre, in the volcanic landscape of Mamaku Plateau, and features 4WD bush safaris, raceline karting and monster 4x4 thrill rides.
The venue’s 1.2km International Kartsport Raceway boasts Sodi 390cc 4-stroke karts that are imported from France and capable of hitting speeds up to 100km/h. It is the only site in New Zealand where these machines can be driven, and is the newest and longest Kartsport circuit in the country.
Off Road NZ’s self-driven 4WD bush safari experiences through muddy former logging tracks – including a seven-metre luge descent – and monster 4x4 rides are popular incentive attractions.
Also located a short drive from Rotorua city centre is Zorb, where thrill-seekers can jump inside giant water-filled inflatable balls and roll down Mount Ngongotaha.
This is the only site in New Zealand where the fun of Zorb can be experienced, with four ball-rolling tracks where the inflatables bounce around en route to the bottom of the hill. Serious fun.
Adventure destination Skyline Rotorua offers sweeping views across the region, and was the host venue for the incredible Rio-themed final night party at MEETINGS 2024. It boasts a 900-metre Gondola cable car that takes visitors to the top of the hill; adrenaline ride Skyswing Rotorua; ziplining over Redwood Forest; and downhill gravity-driven luge tracks, the longest in the world. n
Te Puia
Spanning 70 hectares within the historic Te Whakarewarewa Geothermal Valley, on the outskirts of Rotorua, Te Puia is home to the iconic Pōhutu Geyser, as well as bubbling mud pools, hot springs and silica formations. Pōhutu is the largest active geyser in the southern hemisphere, which erupts sulphurous steam up to 30 metres in the air.
Te Puia is also home to expansive native bush, which houses native Kiwi birds, and it can be explored via guided tours; the New Zealand Māori Arts and Crafts Institute, which features national schools for wood carving, weaving, stone and bone carving; a restaurant; and modern meetings and events facilities.
An adrenaline rush at Zorb
Off Road NZ’s monster 4x4 thrill ride
Pōhutu Geyser at Te Puia
Where Connections Flourish Sheraton Resort & Spa, Tokoriki Island, Fiji
