THE INNOVATIVE RETAIL CONCEPT THAT’S MORE THAN MEETS THE EYE
“Patchi Café” is so much more than meets the eye. It’s a chocolate worlds experience created by the world’s finest chocolate host: Patchi. A completely immersive retail concept that awakens the senses. The natural extension of the Patchi experience and an opportunity for people to come together and share moments while enjoying the visual charm, mouth-watering tastes, tempting aromas, rich textures, and sound of uplifting chatter. It’s essentially the culmination of 50 years of chocolate passion and innovation. An invitation to relish original flavours and dynamic modern luxury on the spot and to also take it home. It’s the Patchi you love, only different. Here the stunning Gourmandine table and wall displays tease with their rainbow of spectacularly designed colourful boxes. The chocolate counter elegantly showcases an irresistible selection of chocolate delicacies, 12 different macaron flavours, mignardises, chocolate blocks, and 20 different unwrapped chocolate varieties bursting with incredible flavours from classical ganache and praline to adventurous
yuzu, combawa, and tea. A wide choice of chocolate gifts is waiting to be discovered in all shapes and sizes for unique moods, moments, and personalities from the super trendy to the perfectly timeless. And of course, the café area where chocolate lovers can take a seat and indulge in the signature menu that brings Patchi’s chefmanship to life in each bite and every sip.
The menu features gourmet high-end desserts, drinks including dreamy hot chocolate, and savoury treats made by chefs using exclusive recipes, Patchi’s premium chocolate, and fresh natural ingredients. It’s the place to indulge in creations, like the remarkable
vanilla brioche Pain Perdu,
intense Chocolate Fondant with a caramelized kick, and the fruity explosion of Cherry Velvet, and ice creams for every mood such as the raspberry pleasure of Very Berry and the caramel madness of Choco Caramel. Or even a mocktail or refined tea. From the trendy décor to the eye-catching tableware and cutlery, everything at the café section of this innovative retail concept embodies attention to detail. It’s a meeting point that puts the spotlight on people and social interaction.
This innovative retail concept is part of Patchi’s nonstop journey and growing success as a brand that’s renowned for being the delicious embodiment of modern luxury. It’s proof of Patchi’s ability to change while remaining true to its heritage and high-quality standards in addition to its commitment to being at the forefront of global trends. This is possible thanks to the creative brains who have helped Patchi evolve into the brand it is today with their guiding beliefs: Patchi’s worldwide family from diverse backgrounds. And the secret behind this success goes beyond being The Chocolate Gift Destination.
As Hadi Choucair, a Patchi Board Member, explains: “We’ve always wanted Patchi to be seen the same special way we see it, and not just a chocolate shop […] we want the name to connect you to a way of life and help you develop a positive relationship and
heartfelt feelings.” He adds, “the essence of innovation is improvement: at Patchi, we are always making sure we create something better to launch it to the world. It provides us with a deeper connection to our customers.” And this innovative retail concept highlights this commitment and is testament to how Patchi really is an experience.
theMESSIKA HIGH JEWELLERY: BEYOND THE LIGHT
AUDEMARS PIGUET: ROYAL AOK, AN ARRAY OF FLAMBOYANT GEMSTONES
TLN KSA EXCLUSIVE COVER STORY: MOHAMMED ALTURKI, FILM PRODUCER, ENTREPRENEUR AND PHILANTHROPIST
TLN KSA INTERVIEW: INFLUENCER ZENA LOUAY
MALAIKA
WHERE
THE ART OF ARI LANKIN
YOU END AND I BEGIN by Ari Lankin
2019, 71 x 71 in, 180 x 180cm, acrylic on canvas
CONTEMPORARY AMERICAN ABSTRACTION
FIREFLY by Ari Lankin
2018, 71 x 71 in, 180 x 180cm, acrylic on canvas
Focused on rings and earcuffs for a decade, estab lishing the Berbere collection as a signature de sign, it is now time to reveal a new Module Pen dant to complete the collection and pay tribute to the collection’s essence and emblematic codes.
A tribute to the iconic Berbere Module paved ring: This new pendant offers a bold reinterpretation of the de composed Berbere signature ring. Playing with con trast between void and full, the pendant showcases every key element of the ring: the plain gold circle, the line of paving diamonds, the signature bar.
Faithful to the collection’s avant-garde spirit, the un expected double-chain brings character to this un conventional yet easy-to-wear pendant.
Berbere is an iconic collection of the Maison Repos si. It features the repetition of a minimalist gold line to be worn as a second skin, reinterpreting the native tattoos of the Tuareg Berbers, nomads inhabiting the Northern African desert. The collection is also inspired by modern and contem porary art, referring to minimalist artist Donald Judd and his repetitive shapes.
Repossi, Maison of High Jewellery and Fine Jewelry, has been perpetuating the family creative heritage for three generations.
REPOSSI IS PROUD TO UNVEIL THE ICONIC BERBERE DESIGN REINTERPRETED AS A PENDANT
REPOSSI: THE BERBER PENDANT
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A family jewellery tradition inherited from the ori gins of the Maison, in Turin in 1957; where Costanti no Repossi, after studying industrial design and with a strong taste for Art Deco, opened his first boutique.
The story continued when his son Alberto gave Repos si an international dimension by setting up in Monte Carlo at the end of the 1970s and became the official jeweller to the Monegasque crown. From the glamour of the 1980s to the elegance of the Parisian avant- gar de, where the House moved to Place Vendôme in 1986, Repossi was anchored in its time and renewed itself, constantly offering a new incarnation of jewellery.
Regenerated by the vision of Gaia Repossi, Creative Director since 2007, Repossi reinvents traditional jew ellery codes, blending primitive jewellery with mod ern art and architecture for bold pieces intended to be worn as a precious second skin or as “Art à Porter”. Particularly renowned today, his emblematic collec tions play on systems, subtle paradoxes such as full and empty, like Serti sur Vide, recognisable by its floating
diamonds, Antifer with its sharp peaks and angles, or Berbère, a repetition of minimalist lines.
Timeless creations with resolutely bold and architec tural lines push back the limits of traditional tech niques and position Repossi as the most avant-garde jewellery Maison on the Place Vendôme.
DIOR HIGH JEWELRY
Having long wished to “draw prints on jewelry,” Victoire de Castellane brings the idea to life. Liberty prints, checks, stripes, and tie-dye are among the ultra-precious motifs in the Dior Print high jewelry collection, comprising 137 joyful, virtuoso piec es that seem to swirl like a haute couture gown.
After exploring lace in Dior Dior Dior in 2018, textile dye effects in Tie & Dior in 2020, and braids in Galons Dior in January 2022, Victoire de Castellane opens a new chapter in the history of Dior high jewelry, whose collections always build on preceding storylines. While Couture remains an endless source of inspira tion for the House, it is with matchless audacity that the new Dior Print borrows its designs. The whimsical concept - transposing the motif of a two-dimension al fabric onto three-dimensional jewelry - gave rise to 35 “printed” parures adorned with checks and stripes, tie-dye color gradations, geometric motifs and Liberty prints that mesmerize while their extreme fluidity ca resses the skin like a silky breeze.
Each print motif is conceived like fabric in miniature, with the couturier’s hand apparent in seemingly crisp-cut
earrings, ribbon-like undulations forming chokers and plastrons, and floral embellishments transposed into rings and necklaces. Not to mention cushion-like vol umes that are mastered to perfection on flamboyant drop earrings, pendants and sensual, voluminous cuf flinks. The color associations in which Dior excels play an essential role in highlighting each piece’s motifs.
The Dior Print collection stands out for the realism of its prints, which are literally transcended by the beauty of the stones used and the exceptional savoir-faire of the Parisian ateliers in which they are made. In order for the motifs to translate to jewelry’s reduced scale, the jewelers adjusted both the types of setting and the density of gem placement. “When ribbons undulate,
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the print must follow,” Victoire de Castellane stipulated. To ensure that the checks and stripes perfectly match the movement and contours of each jewel, special at tention was given to relief and perspective.“As with couture, it’s a process that requires a series of adjust ments. The work is all the more precise due to the set tings’ curved surfaces, which distort prints and lines,“ notes the Creative Director of Dior Joaillerie.
Showing extraordinary mastery, the 137 pieces in the Dior Print collection beckon French high jewelry down paths that are as dazzling as they are unexpected: for the masterpiece parure, Victoire de Castellane brings together floral prints and stripes. The necklace — an interlacing of multicolored ribbons in three colors of gold — is a technical feat. To create its articulated links, master jewelers borrowed a specialized savoir-faire from watchmaking, while the mashup of printed mo tifs brimming with multicolored gems is nothing less than spectacular. In the same spirit, Dior mixes flow ers and stripes with bold gems on jewels emblematic for the originality of their style, such as a necklace in noble metal worked like fabric, a ravishing 11.92-carat Colombian emerald nestled in its folds.
In the family of check motifs, Dior reinterprets navy in sapphires and diamonds. From this classically mas culine print, Victoire de Castellane coaxes out the es sence of truly feminine chic, for example on a ribbon necklace adorned with an extraordinary 12.07-carat Madagascar sapphire, a double ring set with a near ly six-carat Ceylon sapphire, or drop earrings whose
edges appear sliced clean, as if snipped with scissors. Elsewhere, stripes mingle with flowers whose petals are striated with pink, violet and blue sapphires, white diamonds, and mauve amethysts on rings, necklaces, earrings and an eye-catching secret watch. The color and quality of center stones appear enhanced, such as a 8.02-carat lilac sapphire from Madagascar on the pistil of the Dior Print necklace.
Floral motifs, meanwhile, are magnified by a ruby, spi nel and yellow diamond Liberty print embellishing white gold braiding as well as pendants and rings with cushion-cut gems. Among the jewels in this ensemble, Victoire de Castellane designed two ribbon necklaces that enlace the neck: one illuminates its wearer with a marvelous 10.05-carat cushion-cut D Flawless white diamond. The other features a dazzling 3.04-carat Fancy Vivid yellow diamond.
In a less figurative register, Dior Print celebrates ab stract motifs that bring a new energy to classic high jewelry parures. In a “crazy tossing of stones,” the Cre ative Director of Dior Joaillerie turns a tangle of dif ferent-sized diamonds into a random, graphic - and highly beautiful - symphony of rings, cuffs and asym metrical necklaces. Among the most spectacular are a 11.58-carat D Flawless pear diamond, a 14.66 carat Burmese sapphire, and a 10.27 carat ruby from Mo zambique. Gems of character for a collection with an outsized personality. And for which the high jewelry workshops of Paris have, once again, surpassed them selves.
BOUCHERON
Maison Boucheron, the most stylish and cut ting-edge French High Jewelry Maison since 1858, hosted a visionary experience at Aseel Resort in Riyadh. The venue was selected for its abili ty to reflect the family spirit and at home feeling. The resort is located in Diriyah, the birthplace of the first Saudi state, historical crossroads of pilgrims and trad ers, and home to one of the kingdom’s most ambitious heritage developments.
For this second “La Maison” event, Boucheron celebrated the bridge between Parisian and Middle Eastern cultures; the décor, styling, and gastronomy reflected this cross-cultural conversation. On this special occasion, the Carte Blanche, Ailleurs High Jewelry collection, which was unveiled during Paris Haute Couture week in July, was showcased for the first time in the Middle East.
“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential. In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron re turned to Riyadh to host the second edition of our ‘La Maison’ event. What made this event even more special is that it is the first time our newest Carte Blanche, Ail leurs High Jewelry collection was shown in the Middle East. Through this unique experience, we reassert who we are: the most stylish, innovative, and cutting-edge High Jewelry Maison,” said Hélène Poulit-Duquesne, CEO of Boucheron.
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Introducing Boucheron’s new local ambassadress, actress Mila Al Zahrani
During “La Maison”, Hélène Poulit-Duquesne personally welcomed and introduced Boucheron’s newly appoint ed ambassadress, actress Mila Al Zahrani.
A leading figure of the new generation of actresses in Middle Eastern cinema, Mila’s bold career choices chal lenge the position of Arab women in society and have established her as an outstanding advocate for women’s empowerment. With her free spirit and audacity, Mila brightly embodies the values of Maison Boucheron and will be part of the Maison’s upcoming campaigns.
The exclusive reveal of the Carte Blanche, Ailleurs High Jewelry Collection
Ailleurs – Elsewhere – is where Creative Director Claire Choisne and her studio take us with this new collection, highlighting innovation and creativity. An “elsewhere” where everything becomes possible, free of borders, where nature is in its purest state. From the deserts to the oceans, the mountains to the rain forests, Studio Boucheron has combined and contrast ed worlds and materials that one might initially see as contradictory: Diamonds meet pebbles and burned wood, gold meets rattan and meteorite. In this “else where,” there is a single rule: Reveal the beauty and poetry of nature. In telling this story, Claire Choisne has imagined five different worlds in which anyone can find a piece of themselves.
The second “La Maison” in Riyadh explores the four pillars of Boucheron’s DNA: Heritage, Innovation, Style, and French Art de Vivre.
A vivid sense of Heritage
The experience begins with a room showcasing the rich history and heritage of the Maison. In this Herit age area, visitors can find a selection of iconic Boucheron Question Mark necklaces reinterpreted by Claire Choisne. Among Boucheron’s most cutting-edge creations, the Question Mark necklace was designed in 1879 by Frédéric Boucheron. This creation was named for its innovative shape that wrapped around the wear er’s neck without needing a clasp, giving the woman who wore it more freedom, as well as enhancing her appearance. This unprecedentedly modern, asymmet rical necklace was part of the collection presented by Frédéric Boucheron at the World’s Fair in 1889, earning him the Gold Medal.
The first of the great contemporary jewelers to open a boutique on the Place Vendôme, Maison Boucheron is known for its abundant archives. This rich heritage im bues the Maison with its historical vision, making it possible to revitalize those styles and lead them into the future. This legacy continues to inspire the creative studio behind the Histoire de Style High Jewelry collec tions, unveiled in January. In the Heritage Room, guests also discover a collection of heritage pieces, such as a 1912 necklace transformable into a tiara, a 1954 fern beauty case, and a 1909 arrow brooch. Displayed for the first time in Saudi Arabia, they attest to the Maison’s ex ceptional savoir-faire and creativity during this period.
Expressing creativity and emotion through innovation
In the Innovation Room, guests see how Maison Boucheron combines cutting-edge scientific techniques with the venerable expertise of its workshops to create
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the Carte Blanche High Jewelry collections. These collec tions express creativity and emotion through innovation.
In this area, visitors will be immersed in a floral atmos phere that is dedicated to the 2018 Nature Triomphan te High Jewelry collection, displaying four Fleurs Éter nelles rings. With these creations, Maison Boucheron redefines the meaning of precious materials, introduc ing real flower petals into the world of High Jewelry. An achievement made possible by three years of research and an extraordinary, visionary creative challenge.
It therefore seems natural to allow visitors to discover Boucheron’s new creations for Fall-Winter 2022 in a cozy, stylish setting. This inviting atmosphere exem plifies the Maison’s philosophy – Boucheron does not impose but proposes – and encourages everyone to play with their own style. Guests have the opportunity to try on the Serpent Bohème Solarité collection, with its iconic drop motif that is found this season on many pieces of infinite radiance.
To showcase these vibrant creations, Maison Boucheron has invited Saudi fashion entrepreneur Rawan Kattoa to host the Style Room and offer styling guidance to visi tors. To encourage them to explore their own personal flair with jewelry and fashion, she has selected a num ber of garments from local designer’s collection, fur thering the creative discovery.
An introduction to French Art de Vivre
Style at the core
At Boucheron, innovation is always guided by a crea tive dream. Research and development are at the heart of the Maison’s values but remain dedicated to the ex pression of creativity and emotion. Since its founding in 1858, Boucheron has stood proudly as an innovative and visionary jeweler. Maison Boucheron is commit ted to a ceaseless quest for new technical, artistic, and aesthetic processes. Over the last 164 years, Maison Boucheron has been designing new forms of jewelry by creating daring ways of wearing it and introducing unusual materials, all of which have had an enduring impact on the history of French High Jewelry. The experience continues with the Style Room, as the Maison’s creativity has always been guided by freedom in wearing its pieces. The Maison’s founder, Frédéric Boucheron, broke with his family’s textile-manufac turing tradition to pursue his ambition of becoming a jeweler. Nevertheless, his draper heritage was always reflected in his creations: He designed jewelry with the same delicacy as fabrics. Creativity is born of risk-tak ing and, in this spirit, the Maison encourages everyone to explore their own style and express their singularity.
Through its creations, Boucheron believes that jewelry allows people to connect with their emotions.
Boucheron’s private mansion at 26 Place Vendôme is much more than a boutique and was designed to feel like home. This sense of welcome was central to Frédéric Boucheron’s values; he viewed his cli ents as friends. This vision remains vital to Maison Boucheron.
With this ambition in mind, the visit will end with a moment of French art de vivre in the Boucheron Jar din d’Hiver. Inspired by the premises at 26 Place Vendôme, this warm, tree- filled atmosphere invites visitors to simply sip a coffee and enjoy a selection of distinctive French and local pastries. Back in their natural element, Animaux de Collection and Plume de Paon creations will be displayed in this space.
The Maison joined forces with Riyadh-based stylist Ninorta Malke to imagine the models’ looks show cased in the Jardin d’Hiver.
Breitling has released a special edition of the Navitimer Au tomatic 41, exclusively for the Middle East market. Available, across Breitling’s Middle East dis tribution network, the special edi tion features a striking red dial pre sented on a brown alligator strap.
The Breitling Navitimer has been the world’s most highly regarded pilot’s watch since 1952. The Nav itimer Automatic 41 effortlessly blends some of the features of the iconic model with its prominent new dial, promising to make it an instant classic. The watch also fea tures Breitling’s familiar circular slide rule and distinctive beaded bidirectional bezel, a 41-millime ter stainless-steel case, and a clean three-hand dial.
MESSIKA HIGH JEWELLERY
BEYOND THE LIGHT
Artistic Director Valérie Messika con tinues to explore the fascinating, mys terious world of ancient Egypt as she unveils the second opus from Beyond the Light: a radiant, powerful high jewellery col lection.
With this new opus, the Parisian Maison elaborates on a unique and mystical journey. It’s a magical odyssey, where excellence and daring come together masterfully to create incandescent, majestic jewels.
In these pieces, the power of architectural lines are combined with the purity of geo metric shapes, enriching Messika’s offering, particularly when it comes to the work on coloured gemstones such as turquoise, mal achite, onyx and aventurine. From head pieces and belly chains to double rings worn off-centre, each piece hugs a different part of the body and is a statement of Messika’s unique style.
With pure lines, freedom of movement and a strong colour palette featuring contrasting tones and plays of the light, Valérie Messika reinvents a retrofuturistic symphony with a subtle hint of Egypt.
A NECKLACE TO PROTECT THE SOUL
The iconic Move Uno pattern is shown through an imperial set in the colours of the Nile. Onyx, aventurine, turquoise and mal achite combine with gold and diamonds in very symbolic polychromatic offerings.
Ancient Egypt placed a high significance on the use of colours and what they represent ed. With polychromic finishings and painted decorations, the Egyptians were masters in the art of combining colours, which high lights the symbolism and spiritual inspira tion in ancient Egyptian art. Each shade re flects an inspiring energy; deep blue for the dark night, turquoise for the Nile, green for vegetation and black for fertility.
In this exceptional set, the colours of the stones create beautiful pairings. This de tailed selection of gems gives the whole suite a unique strength. The sets are available
in bold combinations: Malachite and yellow gold, Onyx and white gold, aventurine glass and rose gold, turquoise and yellow gold, and an all-gold set.
These bold and colourful pieces offer a de sign that is both subtle yet powerful.
CELEBRATING THE POWER OF WOMEN
Valérie Messika has created a very graphic suite, designed with an emphasis on being fashion-led. A plastron necklace, head jew elry, arm bracelets: Messika’s pieces adorn all parts of the body. The bold and ultra-con temporary high jewelry pieces highlight her exceptional talent, and the setting of hon eycomb stones showcases the quality of the French high jewelry pieces.
The mesh used throughout this suite al lows flexibility and movement of the pieces. These strong and inspiring jewels celebrate the power of women and conjure up images of queens from the ancient kingdom of Kush in present-day Sudan. These were powerful warrior women who went as far as to stand up to the armies of the Roman emperor Au gustus.
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This exceptional set celebrates this forgot ten feminine power, and is ultimately an in vitation to reread history to better inspire the present.
FUSION OF ENERGIES
A constellation of multishaped diamonds creates a vibrant set; this immaculate white gold adornment offers an infinity of pure geometric shapes that respond and come together in perfect harmony.
Like real gold and diamond lace, the pieces vibrate based on movements thanks to the flexibility of the links. Even the convex ear rings maintain a light ripple effect.
In this set, Valérie Messika gives a subtle nod to ancient Egypt through the symbol of the pyramid. She focuses on the essence of its form: the triangle, magnified in compo sitions of bold high jewelry, like the nose jewel. The symbol of spiritual elevation and immortality, the pyramid is also a very pure geometric shape that is reminiscent of the avant-garde research of modern art.
Straight and inverted pyramids, diamonds, batons, the shapes respond to each other and converge like a fusion of energy.
WHEN DAY AND NIGHT BECOME ONE
An infinite whirlwind of brilliant white di amonds diamonds and warm yellow gold creates a magnificent set. The impressive choker of this set depicts the meeting of the sun and the stars, highly symbolic in ancient Egypt.
PURITY OF A FLAMBOYANT ROBE
This ultra-modern set is inspired by the Egyptian wardrobe. The trapezoidal gold coins evoke the white linen cloths, a symbol of purity in Egyptian culture. Valérie Messi ka boldly reinterprets this masculine attri bute in a set with feminine and modern lines.
Marquise-cut diamonds explode and radiate light: a symbolic journey to the banks of the Nile, recalling the sparkling reflections of the sun on these legendary waters.
“The Biggest challenge is knowing how to reinvent yourself while preserving the es sence of who you are. It’s having the power of surprise and showing up where you are not expected.” Valérie Messika, founder and creative director of Messika Paris.
AUDEMARS PIGUET
To celebrate the 50th anniver sary of its iconic Royal Oak, Swiss Haute Horlogerie man ufacturer Audemars Piguet rein vents the traditional rainbow with the launch of two unprecedent ed Royal Oak Selfwinding sets in 37 and 41 mm, both illuminated by some of the most beautiful gem stones. The two sets are composed of ten white gold selfwinding hours, minutes and seconds time pieces, each entirely paved with a different baguette-cut gemstone so as to form a rainbow when all the pieces are put side by side. The different watches are adorned with some 800 baguette-cut colour ed stones of the exact same hue, all meticulously selected and cus tom-cut to offer intense and pure
colours. The gemsetting was ac complished by long-time partner Salanitro, a company specialised in watch manufacturing and stone setting. Unique in the watchmaking industry, the Royal Oak Selfwinding Rainbow sets build on Audemars Piguet’s long legacy of avant-gar de high-jewellery timepieces, while pushing the art of gemsetting to new heights.
“This rainbow set is the perfect il lustration of collaboration at its best between partners but also between talents working togeth er to perpetuate the legacy of a savoir-faire truly unique to Swit zerland!” François-Henry Ben nahmias Audemars Piguet’s Chief Executive Officer.
The two Royal Oak Selfwinding sets reinterpret the “traditional” rain bow watch to celebrate 50 years of Royal Oak design innovation. In stead of playing with iridescent colours on one single watch, the Manufacture has reinvented the rainbow altogether with ten time pieces per set, each fully decorat ed with a distinctive gemstone in a vivid red, yellow, green, blue, pur ple, pink or orange hue.
Finding the right stones, colours and contrasts, while responding to Audemars Piguet’s strict criteria for colour, clarity and quality, was a crucial step in the design of the
rainbow sets and no easy task for timepieces covered with 861 iden tical gems (ranging between ~30 and ~47 carats per watch) for the 41 mm versions and 790 stones (vary ing between ~21 and ~37 carats) for the 37 mm models. The sourcing of the perfect stones took approxi mately a year. Each gemstone also went through an intensive quality control process. After a rigorous selection made by the supplier, an additional check was carried out at Audemars Piguet to ensure full homogeneity amongst the colour ed gemstones selected per watch. Lastly, the purity and natural origin of each stone was then verified by an external laboratory.
The three “Queens” of gemstones –ruby, emerald and blue sapphire –set the tone for the colour grada tion. To complement these intense colours, the Manufacture’s gem mologist and design team chose a selection of stones rarely seen in the Haute Horlogerie industry. Tanzanites, yellow chrysoberyls, pink tourmalines, amethysts, blue topaz, orange spessartites and tsavorites were selected for their vivid colours and purity so as to achieve a harmonious and expres sive rainbow when set side by side.
Although evoking the colours of the rainbow when put together, these ten pieces also tell their own story linked to the unique property, col our and symbolism of their dedicat ed gemstone.
“With these sets available in two sizes, we went off the beaten track to create an unprecedented rain bow with ten bold timepieces, each decorated with a different gemstone. We selected some of the world’s purest and most vivid stones, including emeralds, rubies, tourmalines, tanzanites, tsavorites, chrysoberyls and spessartites. A challenge as we had to find some 800 gemstones per watch, all with the exact same colour and the highest level of quality.” Nathalie Barzilay Audemars Piguet’s Head Gemmologist
BAGUETTES AND THE ART OF INVISIBLE GEMSETTING
Audemars Piguet and Salanitro worked hand in hand through all stages of production to push the gemsetting of the Royal Oak fur ther, while retaining the collec tion’s aesthetic codes and ensur ing water-resistance, reliability, robustness and repairability. Each
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gemstone being unique, the design, development, manufacturing and hand-setting of each one of the timepieces composing the two sets have been adjusted according to the typology, hardness and specific properties of the different stones.
To match the architecture of the Royal Oak case, bracelet and dial, the gemstones have been individu ally cut in baguettes of 179 different sizes for the 41 mm models and 153 sizes for the 37 mm, before being polished by hand to present sharp and clear angles. The quality of the gemstones’ cut is as important as their inherent quality and clarity.
The custom-cut baguettes not only need to be eye clean (i.e. no visible inclusion by the naked eye), their lines and stepped facets have to be perfectly symmetrical and aligned to let the light shine through and emphasise the stone’s purity and transparency.
To give pride of place to the gem stones and use as little material possible between them, the Manu facture chose the intricate tech nique of invisible gemsetting for the dial and bracelet links. Tiny grooves have been delicately in cised in the baguette-cut stones, which are then carefully snapped
one by one into a hidden rail mounted in the gold component, giving the impression that they are holding on their own. The com plexity also lies in reaching flawless alignment between the different stones once set – a painstaking task requiring extreme precision. Only ten artisans at Salanitro, out of 80, were trained to perform this metic ulous gemsetting which amounted to a month and a half of work per artisan to create one of the sets to be launched in 2022.
“The invisible gemsetting has influ enced the entire fabrication pro cess of the dial and bracelet links, from their construction and man ufacturing, which has to be ex tremely precise, to their finishing. The aesthetic advantage of invisible gemsetting is that we do not see the material holding the custom-cut stones, as they are fixed from be neath thanks to metal rails.” Pierre Salanitro - Founder of Salanitro
The gemsetting of the dial embodies the technical prowess behind these invisibly set watches as the very thin gold plate has been covered with 152 baguettes, cut in 30 different sizes for the 37 mm timepieces and
28 sizes for the 41 mm models. To further highlight the stones, the hour-markers have been left out, while the “Audemars Piguet” signature and the “Swiss Made” indication have been discreetly printed in white or in black on the sapphire crystal.
SELFWINDING CALIBRES OF THE LATEST GENERATION
The two sets are driven by two self winding hours, minutes and sec onds movements without date in dication in order to give pre-eminence to the gemsetting on the dial.
The 37 mm references are equipped with Calibre 5909, the Manufac ture’s latest selfwinding hours, minutes and seconds movement without date indication. Calibre 5909 is based on Calibre 5900, which first appeared this year across the 37 mm Royal Oak collec tion. This mechanism, which beats at 28,800 vph, is also endowed with a minimum of 60-hour power re serve when not on the wrist. The 41 mm references are powered by Calibre 4309, the most recent selfwinding hours, minutes and
seconds movement of this diame ter developed by the Manufacture. Its generous size enables optimal timekeeping precision, while its power reserve of a least 70 hours when not worn makes it ideal.
To celebrate the collection’s 50th anniversary, the two calibres are fitted with the dedicated “50-years” oscillating weight crafted in rhodi um-toned 22-carat pink gold to el egantly match with the white gold case. The two movements’ oscillat ing weights and their emblematic Haute Horlogerie decorations, such as Côtes de Genève, satin brushing, circular graining, traits tirés and polished chamfers, can be admired through the timepieces’ sapphire casebacks.
A LEGACY OF HIGH-JEWEL LERY TIMEPIECES
Since its inception, Audemars Piguet has collaborated with a variety of prestigious jewellery brands, in cluding Tiffany, Cartier, Oscar Hey man and Bvlgari to case its move ments in unique Haute Joaillerie creations. From the late 19th cen tury through to the 1970s, the Man ufacture often sold the movement
and dial to the jeweller who took care of the watch’s external design and signed the watch before selling it through their network. Diamonds and coloured gemstones such as ru bies, emeralds and sapphires were frequently used to embellish wom en’s creations, at first, and came to decorate multiple designs at Aude mars Piguet over time.
The 1920s saw the rise of colourful high-jewellery watches, such as the one-of-a-kind platinum secret watch created in collaboration with New York-based jeweller Oscar Heyman, sold in 1921. This timepiece showcases an array of diamonds, rubies and emeralds and incorpo rates the small Calibre 8RP 15/12 developed in 1920 by Audemars Piguet (Audemars Piguet Heritage Collection, Inv. 1666). Another nota ble example is the so-called “Tutti Frutti” watch sold in 1929, equipped by Calibre 5/7SB, the smallest movement ever produced by the Manufacture. The external design of this unique piece was crafted by the Parisian jeweller Egouvillon Lafon & Cie Paris. The imagina tive and expressive multi-colour ed timepiece comprises diamonds, emeralds, rubies as well as blue and yellow sapphires (Audemars Piguet Heritage Collection, Inv. 1378).
The 1920s also witnessed an array of gemset timepieces paved with baguette-cut diamonds or colour ed gemstones, whose elongated form and straight lines strong ly resonated with the Art Deco movement. For instance, Audemars Piguet’s extra-small minute repeat er movement, Calibre 8MV, was fitted in a platinum wristwatch, whose dial was signed by E. Gübe lin, Lucerne and sold in 1924. This rectangular watch presents an el egant contrast with its alternation of baguette-cut blue sapphires and diamonds (Audemars Piguet Herit age Collection, Inv. 147).
The use of gemstones took another turn in the 1960s and 1970s with the development of highly creative watches enriched with natural stone dials. Dials made of tiger’s eye, lapis lazuli, aventurine, grossular garnet, opal, onyx, ruby, amethyst and japs er, to name but a few, could be found in the Audemars Piguet catalogues, sometimes in combination with oth er gemstones featured on the case and bracelet. This is the case of the winner of the Golden Rose competi tion of Baden-Baden in 1971: an evoc ative and experimental wristwatch comprising a grossular garnet dial
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and an 18-carat white gold case and bracelet featuring textured handcarved grossular garnet segments alternated with diamonds (Audemars Piguet Heritage Collection, Inv. 1120). While the design of this watch was done internally at Audemars Piguet, the manufacturing of the external parts was outsourced.
In the 1980s, the growing trend for watches with welded bracelets led Audemars Piguet to open its own jewellery workshop, ran by a handful of experts. Although the Manufac ture continued to collaborate with external jewellers, jewellery-based timepieces were increasingly craft ed in-house. This led Audemars Piguet to create distinctive gemset watches showcasing an increasing variety of coloured gemstones in the decades that followed.
The Manufacture notably started to design one-of-a-kind jewellery watches and matching jewellery set in the 2000s, paving the way for its Haute Joaillerie collection debuted in 2013. This collection, which en compasses the Diamond Trilogy, unites horology, high jewellery and design cues from the natural envi ronment of the Swiss Jura Moun tains, while disrupting traditional ideas of gemset watches. Sapphire Orbe (2019), the latest piece in the collection, features more than
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12,000 diamonds and sapphires in 6 graded shades of blue and orange, each cut in 20 different diameters ranging from 0.5 mm to 1.5 mm in size. The exquisite gemsetting of both the Diamond Trilogy and the Sapphire Orbe piece was done in collaboration with Salanitro.
Far from being confined to these one-off Haute Joaillerie creations, impressive gemsetting continues to infuse Audemars Piguet’s collec tions. While some timepieces pres ent a bezel set with diamonds, em eralds, rubies, sapphires, amethysts or rainbow-coloured gems, others are fully paved with diamonds or coloured stones to offer unique shimmering effects and contrasts. The latest Royal Oak Concept Fly ing Tourbillon iterations, released in 2021, count amongst the recent highlights with their cases and di als entirely covered with diamonds, graded blue sapphires or iridescent multi-coloured gemstones.
Building on the Manufacture’s long legacy of high-jewellery watches, the two new Royal Oak Selfwinding sets present a new generation of rainbow watches exploring and reinterpreting the colours of the
rainbow collectively. Yet, each timepiece also tells its own sto ry based on the flamboyant gem stones it showcases, all carefully sourced and selected to respond to Audemars Piguet’s high quality and ethical requirements. Blending age-old techniques with ever-more
contemporary design, the gemset ting of these Royal Oak timepieces ultimately accentuate the collec tion’s multifaceted architecture, while offering unprecedented plays of light. “Born in Le Brassus, raised around the world.”
An exclusive technology recommended by hree-Michelin-star chef PIERRE GAGNAIRE
FULLY
MONTBLANC
Montblanc’s
Montblanc takes a fresh look at its Star Legacy Full Cal endar watch with a new movement that makes the setting of the calendar far easier through two pushers, instead of the pre vious four. There are also a host of enhanced features, including a wider moon phase aperture, bet ter legibility of the day and month apertures, and improved ∼50-hour power reserve and ∼50-meter wa ter resistance.
Montblanc’s full calendar is among the Maison’s best-selling watch complications, reflecting a need to track the time, days, and months that dates back to the earliest civi lisations, and continues today in an elegant and timeless way.
Making sense of time
The calendar is humankind’s way of making sense of the passage of time with the one of the oldest lunar calendars yet found known to man being a Mesolithic monument lo cated in Scotland that dates back to around 8,000 BC.
This monument not only tracked the phases of the moon, but also aligned on the midwinter sunrise, providing an annual astronomic correction to adjust the seasonal
drift of the lunar year. The pre-his toric hunter-gatherer communities living at this time are believed to have relied on it for seasonal activ ities, including the management of food resources that were available at different times of the year.
The next known formal calendars appear in Mesopotamia around 5,000 years later, starting with the Sumerian calendar, which was fol lowed by the Egyptian, Assyrian and Elamite calendars. Different ver sions of these lunisolar calendars were found in several civilisations across the planet during Antiquity.
The next major development oc curred with the Julian calendar, a version of the Roman Calendar that
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was improved by Julius Caesar in 45 BC. Caesar’s calendar introduced leap days every four years for great precision. The Julian calendar was further refined into the Gregorian calendar in 1582 and is the “de fac to” calendar used today.
The calendar compli cation today
Our need for a calendar today has never been greater as our lives are governed by time more than ever before. The invention of the
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measurement of time is one of humankind’s most important achievements and to have all this information available at a glance on the wrist makes the Montblanc Star Legacy Full Calendar watch a time less and elegant tool for life.
The spirit of classical fine watchmaking
The Montblanc Star Legacy Full Cal endar watch doesn’t only find its in spiration in the human invention of the measurement of time, but also in the design elements from histor ical Minerva pocket watches from the late 19th and early 20th centu ries. The Maison’s archives show the existence of numerous internation al orders from the railway compa nies of the time whose employees needed both precision and legibility in their timekeepers to ensure the safe operation of their trains.
What else is new?
The Montblanc Star Legacy Full Calendar watch first catches the eye with its aesthetic design codes that indicate the hours, minutes, and seconds that are combined with the day, date, month and moon phase in a simple and elegant way.
These three new models come in elegantly polished and rounded 42mm stainless steel cases with straight horns and steps on the side. They now also feature two correctors for setting the calen dar – instead of the previous four – making the timepieces much sim pler to set and adjust.
Two of the models come with Ro man numerals and blue leaf-shaped hands, while the third reference is adorned with new rose gold-coat ed Arabic numerals and matching
leaf-shaped rose gold-coloured hands that are more modern and contemporary.
The design codes of this practical timepiece are directly rooted in the spirit of fine watchmaking and draw upon the 165 years of Minerva heritage. All the codes of the Mont blanc Star Legacy collection are present, including a railway track with dots, a filet sauté that runs around the periphery of the dial, a date hand with a red half-moon tip, an elegant Montblanc emblem on the counterweight of the second hand, and the iconic Montblanc ex ploding star guilloché pattern.
The Montblanc Star Legacy Full Cal endar models come in a stainless-steel bracelet for the Roman numeral ver sion, or a choice of a stainless-steel bracelet or a blue Sfumato alligator leather strap with a semi-matt finish for the other models.
Mohammed Al Turki is an internationally renowned producer from Saudi Ara bia who has successfully bridged the entertainment gap between ‘East and West’ and carved a career that spans over 10 years in both Hollywood and the Arab world.
His credits include ‘Arbitrage’ star ring Richard Gere, ‘99 Homes’ star ring Andrew Garfield, and most recently ‘Crisis’ starring Academy Award® Gary Oldman which en joyed its premiere in Saudi Ara bia.
Mohammed’s lifelong passion for film, coupled with academ ic achievements in media studies during his education in London has
driven his determination to break into the U.S. film industry.
Mohammed is also extremely ded icated to supporting a number of international charities including UNICEF and amfAR as well as those started and managed by his father Sheikh Abdulaziz Al Turki, in his home country of Saudi Arabia. Ab dulaziz Al Turki is known to many as a public Saudi figure of appre ciation, recognized for his charita ble works as Founder & President of the Saudi Cancer Foundation, Chairman of the Saudi Charitable Foundation for Promoting Organ Donation and The Saudi Annual Charity run to name a few.
Mohammed joined the Red Sea International Film Festival Foun dation in 2020 as Chairman of the Committee to support the develop ment of the flourishing film indus try in the country.
In May, 2022 he was appointed to Chief Executive Officer to spear head the growth of the festival and build on the success of the inaugu ral edition and drive the strategic and cultural mandate to establish the festivals position as a crucial springboard for emerging Saudi, Arab and African talent and an im portant world-class Festival on the international circuit.
From a young age I’ve always loved film, I started a mini video rent al service located in my school parking lot, I watched a lot of films spurred on by the fact that both my parents are film fanatics. When I decided to pursue a career in film, I had the full support of my family. I am where I am because of their un conditional support.
You are often described as a bridge between Hollywood and the Arab world, what differences do you see be tween those two industries?
I have been described as the Hol lywood Saudi producer and this is a role I’ve taken seriously to make every effort in bridging gaps and connecting cultures. The Saudi Film industry continues to flour ish and strives to become the Mid dle East’s film production hub, and like in any growing production sector around the world, initially you need to import some exper tise and Hollywood know-how. But the goal is to infuse that knowledge into the local industry. The coun try is home to a large pool of talent, and we are investing in our young population in Saudi Arabia. There is a really thriving creative, film, fashion and art scene here, with young local talent across industries and disciplines producing unique and insightful work. Hollywood is considered to be the oldest film industry, as a new industry we can learn a lot from Hollywood and we have concentrated on building international cultural and indus try collaborations to ensure our filmmakers get as much access to
Tell us more about what prompted you to pursue a ca reer in the film industry?
knowledge as possible, mentoring from leading creatives and the op portunity to showcase their work and pitch projects to global organizations.
And what common grounds do you observe between those two worlds?
Our common ground is that film is universal, it has the power to bring people together, to inspire, educate and entertain. Through film we have a window into new cultures, which helps us understand the lives of others and offer new perspectives. We have to get to the point where we understand each other a bit more, and art is a great way of do ing that. Cinema today plays a sig nificant role.
As a Saudi citizen, what chal lenges or bias did you have to face when working abroad?
There is currently a lot of buzz and intrigue about Saudi Arabia’s
cultural shift and exciting transi tion with extraordinary plans for 2030. I’m so happy that the country is opening its doors to the world to come and explore, which will help with misconceptions about Sau di and the region. The Festival is a great opportunity to showcase the country and offer a better under standing of the region, it provides a ‘collective moment’ for people to come together and experience the warmth of our people, the culture, heritage, and hospitality.
You have started as a film producer; how would you describe the Saudi Arabian movie industry?
The Saudi Film industry continues to flourish and strives to become the Middle East’s film production hub with huge internal invest ment. The country’s cinema in dustry is now the fastest growing in the Middle East and provides a lucrative economic opportunity for
international businesses. Omdia forecasts that by 2025, eight years after it had no box office at all, Sau di Arabia will be the tenth largest in the world. It’s interesting that the Middle East Box Office is recover ing faster than other global regions largely due to the boom here which stands as the only country on the planet where since the pandemic box office returns have doubled.
In 2021, the box office revenue in the Kingdom hit a high of $238 mil lion. The Saudi Film Commission also recently announced the 40% cash rebate program to attract in ternational and regional filmmak ers to shoot here. The Kingdom is accelerating at an incredible pace, there is a wealth of untapped tal ent, a new generation full of energy, creativity, and optimism, and the country is quickly securing its po sition as a hub for cultural events, arts, fashion with plans to become a world-class centre for film pro duction.
As a film producer bringing Hol lywood home in 2012 when Rich ard Gere and I were present at the opening of our film Arbitrage at the Abu Dhabi Film Festival was an in credible moment. In March, 2021 I had my first film premiere in Saudi, which was a huge milestone follow ing the reopening of cinemas after so long. And of course, the launch of the Red Sea International Film Festival last December, this was a landmark moment.
You are also a philanthro pist for several charities, where do that come from and what are the causes closest to your heart?
Giving back to others is something we are taught in our culture. My father, Abdulaziz Al Turki is known for his charitable efforts and I’ve learned from watching him and be ing genuinely inspired daily which has encouraged me to follow in his footsteps and continue supporting those in need.
What is one piece of advice that you receive and live by? Who gave it to you?
My father has always encouraged me to never give up, lightning could strike at any moment, life is precious so give everything your best effort and live life to the full.
You have worked on dozens of films, what genre of mov ies do your personally enjoy?
No specific genre! When seeking out films, my motive
is to shed light on issues that peo ple in the world are going through today. In 2012 I worked on a movie called Arbitrage starring Richard Gere. That movie was in the after math of the financial crisis. After that I worked on 99 Homes, this was at the aftermath of the housing crisis in Florida. Then I worked on another movie with Richard Gere called Time out of Mind which also sheds light on the homeless com munity. Most recently the crisis which is the after math of the opioid
crisis and how the FDA is approving all those addictive sedatives. So, for me, I love working on films that don’t just entertain but also have a message. I want the viewers to go home and think about what they’ve watched.
To your opinion who are the next big talent regionally?
The country has a huge pool of tal ent, both in front of and behind the camera. It’s been wonderful to see
Can you share with us one of your milestones as a film producer?
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so many Arab films doing so well this year at some of the worlds most prestigious film festivals. There is an increased appetite for local con tent so many of the streamers and production companies are heading to the region to shoot authentic
content. We have created a unique opportunity to showcase the work of young Saudi filmmakers at the RSIFF and we’re incredibly proud to have created a platform that allows us to showcase these remarkable talents to the world.
In 2022, you have been ap pointed as CEO of the Red Sea Film Festival, how did that come about?
I was appointed Chairman of the Committee in 2019 which was just a taste of what was next to come. I’m thrilled to be the CEO of the Red Sea Film Foundation and ex cited for everyone to see what we have geared up to for our second edition.
What are you hoping to achieve as the newly appoint ed CEO?
Our aim is to establish the Festival’s position as a crucial springboard for emerging Saudi, Arab and Afri can talent and an important worldclass Festival on the international circuit.
This is an exciting, transformative time where creativity plays a cru cial role, with a thriving film and art scene and an extraordinary amount of young talent breaking new boundaries and producing content worthy of attention.
We want to be at the forefront of navigating the cultural landscape, contributing to the global enter tainment industry, and serving as a beacon for a new generation of creatives.
What was your favorite mem ory from the inaugural edi tion of the Red Sea Festival?
The Festival provided a ‘collective moment’ for people to come to gether many of whom had not been to Saudi before and were impressed by the warmth of the people, the culture, heritage, and hospitality.
It was wonderful to see Saudi films from an exciting wave of filmmak ers, features and shorts, being shown alongside the best and most significant films from the world of cinema. Our international guests had the opportunity to discover the diverse aspects of Saudi socie ty, and celebrate the creativity and originality of emerging Saudi film makers.
After the tremendous suc cess of last year’s edition, what is coming up next for the Red Sea Film Festival?
This year, over 10 days we will showcase 131 feature films and shorts from 61 countries in 41 lan guages from both established and emerging talent. Along with a packed program of red-carpet pre mieres, outdoor screenings on the beach, concerts, in conversations, masterclasses, Q&As with filmmak ers and community events.
How significant is an insti tution such as the Red Sea Film Festival for the King dom’s 2030 vision?
The Festival is a key pillar of our country wide cultural programme and a formidable showcase of Sau di talent and cinematic storytelling from around world.
Our first edition had a huge impact both culturally and socially on the local community, filmmakers, the global film industry and our audi ences.
The Festival’s objectives support the Kingdom’s ambitious 2030 plans to become a cinematic pow erhouse and global film hub.
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DANA AL ALAMI
Dana Al Alami, the founder of Dana Al Alami Jewelry, a pioneering Saudi jeweler. Her group has offices in Jed dah, Dubai and all Antwerp. Dana holds a bachelor’s de gree in computer science from King Saud University, but her true passion was Jewelry.
What is the ethos behind the eponymous brand? I’m a Saudi jeweler looking forward to have my own brand in the future Inshallah.
Tell us more about how you rose to success?
By exploiting opportunities and not being afraid to take risks and local and global relations.
How did you manage to position yourself as one of the top jewelers locally and globally?
As a woman who owns gold factories, holds auctions and contributes to international exhibitions such as Hong Kong, Geneva and Basel Show.
You have succeeded in a very male-oriented industry, to what do you credit your success?
I faced many challenges facing women at that time, which were not easy, but my resolve and determination and the support of many of gold traders helped me.
You are also a business owner and entrepreneur, what prompted you to venture into the jewelry business? The gold industry is the most important feature of my profession.
You have started very modestly and managed to build an empire, what challenged did you face and how did you overcome them.
Proving my name locally and internationally by gaining the trust of traders in the world. Because the name of the merchant and his family and its preservation is a local and international custom to build bridges of trust between merchants, and between them and the con sumer.
How would you describe the Saudi Arabian jewelry industry?
The national strategy for industry, which aims to reach an industrial economy that attracts investment, contributes to achieving economic diversification,
developing domestic product and non-oil exports, in line with the objectives of the #Saudi_Vision_2030.
Can you share with us one of your milestones in your career?
The gold industry is the most important feature of my profession.
As a business model, how solid is the jewelry business in Saudi and more largely in the region?
My presence in many government sector committees and the Federation of Saudi Chambers helped me solve many challenges and paved the way for many investors after me.
Tell us a typical day in the life of Dana Al Alami?
I get up early, do my exercises, my work, my travels and participate in my family events.
What would you like to achieve that you haven’t already?
Establishment of a gold refinery that produces gold pounds and bullion of various sizes to be exported globally.
As a Saudi citizen, what challenges or bias did you have to face when working abroad?
In light of what the Kingdom’s Vision 2030 proposes to us for the ambitious renaissance project, and what this project sets with its comprehensive economic, social and development programs, we will realize our dreams of a strong homeland and at the forefront of the coun tries of the world
What is one piece of advice that you receive and live by? Who gave it to you?
Proving my name locally and globally and gaining the trust of traders in the world.
What are your hopes for your country and its next generations?
I hope for my country to remain dear and strong and among the great countries, and that the gold and jewel ry industry grows strongly more and more.
You have received awards and recognition for your work, what you coming up next for Dana Al Alami?
Going ahead completing my aims and achievements.
EXCLUSIVE INTERVIEW WITH INFLUENCER ZENA LOUAY, A CLOSE-UP OF HER LIFE
Zena Louay is a Dubai-based fashion and lifestyle influencer, actress, TV presenter, and media producer who is fond of creating content about fashion, lifestyle, travel, and prod uct reviews. Her attractive looks and charismatic personality earned her a multitude of followers across her social channels with more than 1.5 million followers on Instagram. She became an ambassador for re markable brands in the Middle East such as L’Oréal, Mac, Louis Vuit ton, Givenchy, Olay, Dior, Bulgari, Emaar, Meraas, Dubai Tourism, Visit Saudi, Maserati, LG, and many more. She’s also an entrepreneur and founder of an event company.
Zena’s hard work combined with her ambition helped her get to where she is today. “My main ethic is to work hard, educate myself, and dream big because dreaming is the first step toward achieving,” she says.
How did you manage to position yourself as one of the top fashion & lifestyle influencers?
My love for the beauty and fashion industry became my passion, and as my followers know, I enjoy tak ing them on trips to beautiful plac es, hotels and resorts that I get to explore.
I believe that as content creators, we should be able to show people what’s new and interesting so that they are always up to date.
You have collaborated with jewelry brands and beauty platforms; how do you choose your next collaboration?
I am very consistent. When it comes to working with brands, I choose the right brands that resonate with me and my interests.
You are also a business owner and entrepreneur with your own event company, what prompted you to venture into the event planning sector?
My event company is my baby, and I’ve always wanted to start some thing in the events industry, han dling events from A to Z. In this field, I distinguish myself from other event planning companies by developing new ideas and con cepts and implementing them with a surprise element. My public re lations contributed significantly to the success of the events I man age. I began planning and execut ing many events, and I’m currently working on wedding planning be cause I enjoy celebrating love and creating weddings from scratch in a luxurious niche.
How would you describe Saudi Ara bian influencer industry?
It’s amazing! I’ve visited Saudi be fore and was dazzled by the cul ture, the people and their educa tion, love for fashion, beauty, and luxury. The Saudi influencers are shaping the beauty scene as they are setting the trends, especially with the natural and minimalistic approach, their skincare routine is
also something to highlight! I’d like to mention that a huge percentage of my follower base is from Saudi, and I enjoy interacting with them a lot.
Tell us a typical day in the life of Zena Louay
My days are mainly hectic, as I’m always preparing new content to share, and following up with the latest trends in the beauty, life style, fashion, and events industry.
I’m always on the run attending events, doing the PR, and following up on my job. I’m also a mother of a 15-year-old boy that comes on my top priorities. In my free time, I like to exercise, practice self-care, and socialize but my family and work come above all.
What is one of the milestones in your career and what would you like to achieve that you haven’t already?
I’ve reached many of my milestones in my career, but I’d like to achieve more as I believe every day is a new chance and new hope in our path. I’m currently working on creat ing my brand and I will launch it soon, but until then I want it to be well-established and well-studied so I’m taking my time.
What
are your hopes for your coun try?
As an Iraqi, I wish my country safe ty, prosperity, and peace for future generations. For now, I’m grate ful for the country I was born and raised in, which is the UAE. I’m thankful for all the love, benefits, and stability it had to offer me and for making me who I am today.
Finally, what is one piece of advice that you receive and live by? Who gave it to you?
There’s an advice that I learned from my own life experience, which is to always be humble no matter how successful you are. Always be self-confident, believe in yourself, and be good to yourself and oth ers. You got to work on yourself through education whether it’s by reading or surrounding yourself with positive people that push you. Furthermore, I truly believe in the universe and its power, so you got to watch out for all that you say, feel and attract because all that you put in the universe will reflect. So, dream big, keep your hopes high, put in a plan and work on it, and never lose hope. Life is too short, and at the end of the day always bea grateful.
ABDULLAH ALAMOUDI
SELFIE WITH KING SALMAN UPGRADED MY PATH
How did you become an influencer on so cial media? And why was it called the king of the selfie?
My appearance as an influencer in social media it’s the culmination of my professional media career, which I started early, as I previously worked in major newspa pers and magazines, The turning point and qualitative leap was when I had the honor to take a picture self ie with the Custodian of the Two Holy Mosques King Salman bin Abdulaziz, and that time this picture was very popular and I got a broad big trend, and based on, MBC TV made an interview and me gave me the title of “King of the Selfie.” After that, I had great op portunities to meet several kings and presidents of the world from east to west and take memorial photos with them. To become more specialized more in pro viding luxury content in several fields, starting with international travel luxury, meeting VVIPs & VIPs, at tending royal family selective occasions, and interna tional brands, in addition to the unique lifestyle.
What are the three things that a person needs to know to begin as an influencer? Influential people are characterized by many qual ities that make them qualified to have an impact on other people and the society around them, and these qualities include: they have a distinctive vision and clear and non-contradictory ideas, good listening to others, and attention to their affairs, calmness, and tact in speaking, keeping pace with new and speed of
adaptation under any an envelope, cooperating to help everyone, and of course having communication skills.
What would you do differently if you had started as a social media influencer now?
I would not differ much in the content that I present if I started now, because since the beginning of my launch
I have been keen to do the distinguished and unique thing that is respected and appreciated by others of all classes. as long It is the same thing that everyone encouraged me to do, and I will seek to devote it more in the coming period.
What do you think is the first key to suc cess as an influencer?
One of the most important things that must be pres ent in a person who wants to be influential is to have complete faith in himself and his ideas, so that others can also believe in him and give him the confidence and value he wants, without the person’s belief in him self, others can’t believe in him and follow his steps, and the initiative is also one of the positive things that must be present in the influential person, although not every people have it, this trait makes him able to make his way by himself and creatively without waiting for opportunities to come to him, which re quires high confidence Self-esteem, and a person must develop it to reach a high degree of initiative in various things.
Tell us about your biggest failure. What did you learn from that?
After I achieved great success at the local level in the Kingdom, I asked myself what the next challenge is I seek to reach. The answer was how to reach the global and provide distinguished content? Honestly worked hard to cover hospitality from hotels and restaurants in various countries of the world and to provide rec ommendations to all travelers, especially from the Kingdom and GCC, in several international travel des tinations. Little by little I started to succeed gradually until I finally managed to gain their trust and respect and achieve success together.
What is your biggest influencer success story? Why do you think it was successful? Achieving success in social media is very difficult for several reasons, including the presence of competitors constantly, as well as the difficulty of maintaining the top that has been reached, so I consider the natural love of people towards the content that I provide and their pride in my humble personality is the real suc cess, as this love does not It is enjoyed by all influenc ers. On the contrary, you find some of them receive a violent attack on their personality and social content. Recently, the number of lovers has become very large, whether when I met with them in various places and cities that I visit, or through hundreds of messages that I receive daily from followers which they immerse me with their continuous support
Who are the other social media influenc ers you will collaborate with?
I do not focus on the names only, as much as I focus more on their role in serving the community and pro viding inspiring initiatives to help others, as the provi sion of volunteer work greatly interests me intending to achieve long-term strategic partnership and qual itative support to civil society institutions, to con tribute significantly to strengthening and synergizing efforts to achieve the success of the programs and objectives of these institutions which will benefit the individual and society together .
Finally, how do you use your position as an influencer to help advance gender equality and women’s empowerment in the Kingdom? The Kingdom’s regulations, which are derived from Islamic Sharia, adopt the principle of complementary equality between men and women, taking into account the characteristics of both sexes, to achieve justice in the end, as it believes that the integration of the rela tionship between the sexes is an ideal way to promote and protect human rights, and so that most areas of human rights are equal between Men and women and have absolute rights, such as the right to work, edu cation, health, and others, with the strengthening of support and care programs directed at them, thus im proving their work environment in all sectors. As an influencer, I am very keen that the content is compat ible with these concepts.
LINA MALAIKA
Lina Malaika is a pioneer in the Saudi creative industry.
With over a decade of wisdom and exposure in the film, fashion and design worlds, she has merged her experiences to establish herself as a visionary artist & filmmaker. Lina carries a degree in Graphic Design, Fashion/Photography from Central Saint Martins & in filmmaking from the New York Film Academy in NY.
As an avid filmmaker, she is in her element capturing her authentic perspectives and always incorpo rating her deep cultural roots in everything she does. Lina contin ued her grandfathers legacy in film production and revived his Al-Nisr Al-Arabi Films which he had found ed in the early 60’s.
1. You are a film producer and cre ative from Saudi Arabia, what is the first reaction you get from people when travelling abroad?
Growing up I watched the west ern media repeatedly tell the same false and biased narrative on Sau di women, and that always really upset me. Thankfully social media and exposure, that narrative can no longer be sold. I always made it a point to express who I really am wether it was in a networking set ting or through my work and say
that I am a proud saudi woman. I no longer care what the outside world thinks of us, we have always been and continue to advance in the speed of light.
2. Tell us more about what prompt ed you to pursue a career in the film industry?
I knew I was a creative since my early years, I started painting at a very young age, I held my first solo exhibition at the age of 9 years old, back when art was truly under ap preciated. My love for film grew by the day, my father was a very busy man growing up, but he always
made it a point to spend quality time doing different activities, and one of them was movie nights. The film world always transported me to different world, I grew to have a deep fascination and apprecia tion for film, I saw myself behind the camera telling so many untold stories.
3. You have studied and worked in the US before returning to Saudi, what differences do you see be tween those two industries?
Studying film is unlike any other profession, it actually requires you to do all the physical work yourself,
everything from theory/ writing scripts in 5 minutes all the way to editing the final cut. Having this broad experience and expertise gives you all the minute details and tools needed in order to under stand the mechanisms of how each department functions.
Being on a film set in the world, is pretty much the same but on a grander scale, and with big budgets you get to delegate and focus on one element while overseeing the rest.
4. And what common grounds do you observe between those two worlds?
Art is a universal language, so cre atives by default speak the lan guage, as much as we may be “dif ferent” from the outside, we are pretty much the same, we are all having the same exact human ex perience together.
5. As a Saudi citizen, what challeng es or bias did you have to face when working abroad?
As I mentioned the narrative abroad is changing, I work in a lot in cross culture settings, and I haven’t faced any challenges in that department as of it. Creative people are usually open and more exposed by nature, they are always pleasantly sur prised.
6. As a filmmaker, how would you describe the Saudi Arabian movie industry?
We are in the midst of the rebirth of the saudi film renaissance, in all creative fields I would say. The amount of talent that we have is
unmeasurable, we have so many stories to be told, wether fiction al or none fictional. The local and outside world are in for a treat.
7. Can you share with us one of your milestones as a filmmaker and cre ative?
Too many to list, but the one that stands out was having my film “maskoon” be an official selec tion to premiere in the first ever Red Sea international film Festival, which was held in my home town in Jeddah last December. Walking the red carpet with my friends and family to watch my film on the big screen, was indescribable. So sur real, and will always be the most fond memory.
8. As a business model, how solid is the movie industry in Saudi and more largely in the region?
The saudi movie industry is vastly growing by the day, and Saudi is putting so much incentive in making this department grow even more, we have the support from various governmental entities, the Saudi film commission, the alula film com mission, various both private and public film studios and many other festivals and workshops, the growth is unstoppable and sky is the limit for us. Also, the movie theaters in Saudi are currently leaders in the region.
9. What is one piece of advice that you receive and live by? Who gave it to you?
As cliche as it may sound, always follow your inner calling/passion even if it doesn’t make sense to
anyone but yourself. And most im portantly, be authentic, do not fol low the crowd, follow your authen tic self. My father would always repeat that when we were younger. “Do not follow the herd”. I didn’t fully understand what it meant at the time, but I’m glad I was never drawn to follow anyone but myself.
10. What genre of movies do your personally enjoy?
I grew up watching western & clas sic Egyptian movies. I honestly think I’ve watched 90% of all the western films ever made, no joke.
I still remember the feeling I got when I watched The Sound of Mu sic on repeat as a child, and as cli che as it may sound I remember the fascination I had with all of Steven Spielberg’s magical creations, Ju rassic Park, Hook, Gremlins etc, and he would create a new realms and dimensions for me as a kid. I just knew I wanted to make movies when I grew up!
Also my grandfather had a film pro duction company back in the 60’s called Al-Nisr Al-Arabi Films (Ara bia Falcon Films). And he produced numerous films in Egypts golden ages. So its quite apparent that my admiration and appreciation for cinema is deeply welt into my DNA.
As I get inspired by many filmmak ers. Classic I would say Stanley kubrick, its a given that he’s a ge nius, my favorite film of his is Barry Lyndon, I think its a cinematic mas terpiece.
And from our modern directors, top of my head I would say Wes
Anderson, his way of story telling, set design, casting, every single de tail puts me to tears, Literally.
11. To your opinion who are the next big talent regionally?
Too many to name, but my current favorite talent is Summer Shisha, she won the best actress award at the Saudi Film Festival last June for her role in the movie “ “, she also co-stared in my movie “Maskoon”. I believe with Summers talent, she is going to be on top of the World both regionally and internationally.
12. How significant is filmmaking and more generally cultural creativity for the Kingdom’s 2030 vision?
Art is known to be a universal lan guage. And Film to be specific is an even more personal universal lan guage, it is the most effective me dium to express our talents and to spread our ideas both regionally and globally.
I personally use my culture and deep rooted heritage in all my works, wether film or print or art. We are all going our part, and col lectively we make up the vision 2030.
13. What are your hopes for your country and its next generations?
I hope we grow to evolve while preserving our unique heritage and culture. Our strong identity is what makes us who we are and distinct, I also hope our generation is pav ing the way for the generations to come to ease the way.
B ATTIS TA PURE-ELEC TRI C HYP ER GT
Automobili Pininfarina has marked another milestone in its journey as the Battista pure-electric hyper GT takes to Middle East roads for the first time in the Kingdom of Saudi Arabia. The arrival of the Battista in the Saudi capital, Riyadh, coincides with a strengthened presence in the re gion following the appointment of luxury mobility specialists, Nine Motors, as Automobili Pininfarina’s newest retail partner. Nine Motors is responsible for the sale and ser vice of the award-winning hyper GT in key locations across Saudi Arabia and takes the total of world-class retail partners to 27 globally.
Discerning clients and collectors in the region had the exclusive oppor tunity to experience the production Battista – the most powerful
road-legal Italian car ever built – on local roads for the first time. The hy per GT delivers a unique pure-elec tric performance package featuring 1,900 hp, 2,340 Nm of torque, 0-100 km/h acceleration in under two sec onds, and a top speed of 350 km/h. The Battista achieves this – as well as a choice of five driving modes –while producing zero CO2 emissions and an electric driving combined WLTP range of 476 km. With prices starting from €2.2 million, the luxu ry Battista is now available to clients and is hand-crafted in Italy.
Automobili Pininfarina’s entry into Saudi Arabia is a testament to the ever-growing Saudi Arabian market and complements the Kingdom’s Vision 2030 strategy which aims to build a more sustainable future. The hyper GT’s advanced pure-electric
powertrain links to the national vi sion and ambition to accelerate the energy transition and achieve sus tainability goals.
Per Svantesson, Automobili Pinin farina CEO, said: “The team and I are very proud to bring Battista to Saudi Arabia for its dynamic launch in this important country for our brand. With no more than 150 cars to be commissioned and individu ally hand-crafted at the Atelier in Cambiano, Italy, we are delighted to work with Nine Motors in the region and are looking forward to welcoming new clients to the Au tomobili Pininfarina family.
“It is a very special time for Auto mobili Pininfarina: the hyper GT has now made its Riyadh debut and production is accelerating daily at
THE HYPER GT’S PURE-ELECTRIC POWERTRAIN MAKES ITS MIDDLE EAST DEBUT IN SAUDI ARABIAour bespoke Atelier. I am looking forward to being able to demon strate what some of our existing clients already highly value – in cluding Battista’s performance and luxury personalisation service –across the Middle East.”
The Battista is an emblem of sus tainable luxury. Exclusively de signed and hand-crafted in Cambi ano, Italy, every Battista is bespoke and designed in collaboration with the client. Throug h the Automobili Pininfarina bespoke programme, clients are invited to a dedicated commissioning lounge in the Atel ier to design their vehicle with Dave Amantea, Chief Design Of ficer. Be spoke enhancements range from near-endless exterior colour and aluminium detail combinations to the option of the custom Exterior Jewellery Pack. Inside, clients can choose from 128 million colour and material combinations and finishes.
The hyper GT also features a unique soundscape, SUONO PURO, that has been engineered to enhance the ‘voice’ of the pure-electric powertrain and contribute to an emotional attachment to the car.
Unique chassis tuning grants Batti sta a distinctive character. Through advanced torque vectoring tech nology, the hyper GT can rapidly and precisely distribute torque to individual wheels up to 100 times per second, both in acceleration, deceleration and therefore, regen eration. In combination with the five driving modes – Pura, Calma, Energica, Carattere and Furiosa –this leads to infinitely variable driv ing dynamics that offer a range of bespoke driving experiences, from focused and engaging to comfort able and touring, paired with Bat tista’s luxurious cabin, global con nectivity, and breath-taking design.
On the Road
Automobili Lamborghini an nounces the Urus S: the suc cessor to the original Urus that established a new Super SUV niche in the luxury segment. The Urus S delivers increased power combined with luxurious versatility and presence to confirm its status as the ultimate lifestyle Lamborgh ini Super SUV, alongside the new Urus Performante for those seek ing maximum sports performance.
“The Urus has proven its appeal for those seeking the decisive combina tion of the sportiest SUV and a Lam borghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choos ing the purest sublimation of perfor mance, luxury and versatility,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
On the Road
“The Urus commercial success, with more than 20,000 vehicles produced, is testament to its cre dentials as the first and enduring Super SUV: the Urus S elevates that reputation.”
Luxurious and versatile performance
The twin-turbo V8 engine with in creased power to 666 CV matches that of the Urus S’ Performante sta blemate, delivering an improved weight-to-power ratio of 3.3 kg/CV. Acceleration is improved, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds. With a top speed of 305 km/h, the Urus S brakes from 100 km/h back to zero in just 33.7m. Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm. A retuned exhaust system reminds
that the Super SUV is a true Lam borghini, with a more distinct sound at start-up and a sharper note in each drive mode.
The Urus’ chassis with adaptive air suspension ensures super sports driv ing enjoyment but smooth handling on road surfaces, with immediately avail able torque response and body bal ancing according to the particular requirements of its off-road drive selectors. With the same powertrain calibration as the Urus Performante, the Urus S delivers optimum respon siveness and performance when re quired, alongside luxurious everyday driving pleasure from the Urus’ fine ly-tuned chassis settings.
Design presence and poise
The Urus S introduces specific and sophisticated design enhance ments advocating its sporty but
luxury lifestyle persona, distin guishing the Super SUV’s presence in every environment.
The interior of the Urus S is pre sented with a fully-revised color and trim offer. Both the new Bicolor Sportivo, and a new Bi-color Sophisticated option feature the new Urus Performante stitch ing pattern. The Bi-color Spor tivo delivers a more discreet and stylish use of the complementa ry color; the Sophisticated black leather trim comes with new con trast color options in conjunction with refined new Blu Leandro and Verde Aura alongside tan, cream and brown. Providing optimum opportunities for owners to spec ify their Urus S according to their lifestyle, the new color and trim options underline the high-per formance credentials of the Urus S while delivering understated and timeless luxury.
BUGATTI’S ULTIMATE ROADSTER
The W16 Mistral, has made its first appearance in the Middle East
Invited customers and media within the Arabian Pen insula have had the opportunity to witness the time less elegance of W16 Mistral first-hand, including at a launch event hosted at Dubai’s Waldorf Astoria.
As the last roadgoing appearance of the W16 engine that has come to define every Bugatti since the Veyron of 2005, it’s a significant part of the brand’s history.
Also, on display within the Bugatti UAE showroom, op erated by Al Habtoor Motors, W16 Mistral’s presence in Dubai underscores the importance of the region.
Al Habtoor Motors has maintained and sold these cars on behalf of Bugatti since 2006, and was awarded Bugatti Service Partner of Excellence status in 2013.
Kostas Psarris, Regional Director, Middle East & Asia, Bugatti said: “The Arabian Peninsula is one of Bugatti’s key sales markets, accounting for around a quarter of all orders received for Chiron.
On the Road
The United Arab Emirates also has the largest fleet of Bugatti Veyron in the world,
With over 50 vehicles in the country. The enthusiasm for the hyper sports cars of Molsheim in the Middle East, including for our ultimate roadster, W16 Mistral, is extraordinary.”
While in the UAE, W16 Mistral headed to the BEEAH Group headquarters, in Sharjah, an iconic building de signed to represent sand dunes by the renowned archi tect Zaha Hadid. As Middle East’s sustainability pioneer, BEEAH Group’s headquarters is a model for offices of the future, designed to be one of the smartest, most sustainable buildings in the world. The dune-shaped landmark, shares a vision with the elegant and purpose ful design of W16 Mistral.
In Bugatti’s fastest ever roadster the aerodynamics and thermodynamics are carefully balanced to deliver a car that is capable of achieving incomparable speeds while
still maintaining a beauty and timelessness of design. The headlights, for example, are intricately shaped, with a three-dimensional surface that functions as an aerodynamic aid to funnels air through the light and out through the wheel arch to improve aerodynamic drag. It is the product of a philosophy known within Bugatti as ‘form follows performance.’
Built around the definitive 1,600 PS incarnation of the W16 engine, the W16 Mistral offers performance un like any open top car that has gone before. In its design and engineering it is completely bespoke; the existing monocoque is not simply cut off above the A-pillars to make way for the new open-top design but has been reengineered and reshaped to create a more rounded silhouette without compromising performance.
Only 99 examples of the W16 Mistral will be built, priced at 5 million euros net, with deliveries due to begin in 2024. The entire production run of W16 Mistral is al ready sold out.
AL FAISALIAH HOTEL
AL FAISALIAH SPA LAUNCHES NEW WELLNESS EXPERIENCES
Award-winning Al Faisaliah Spa at Al Faisaliah Ho tel has introduced a collection of exquisite ther apies, hammam treatments, and yoga classes that combine both traditional and holistic approaches to wellness with naturally potent products to refresh the body, mind and spirit.
With an enviable location in the heart of the prestig ious Olaya district, Al Faisaliah Hotel is the epitome of Arabian hospitality in Riyadh. The luxurious hotel features 325 tastefully designed rooms and suites, complemented by around-the-clock butler service, an array of exquisite dining options, an award-win ning ladies-only Spa and a state-of-the-art fitness centre. The hotel’s 6,300 square meters of customis able meeting facilities have been designed to accom modate events of any size. Surrounded by Al Faisaliah
Tower, Mode Mall and other Riyadh’s key attractions, Al Faisaliah Hotel is a cosmopolitan hub with Saudi charm.
Guests will be taken on a journey of relaxation and re juvenation at the exclusive ladies-only spa in the heart of Riyadh where they can enjoy a selection of specially curated treatments including:
Golden Hammam is a newly launched full-body ex perience that begins with a cleansing golden scrub, followed by the application of the golden mask on the entire body and simultaneously applying the Pink Hair nourishing treatment to revitalise the scalp. The Ham mam experience ends with the application of a golden moisturiser and shimmery gold powder to the body using a soft massage to increase the elasticity of the skin and improve blood circulation.
Arabian Pearl Signature Ritual begins with a hot vol canic basalt stone massage to release deep-seated tension and create a feeling of natural well-being. This is followed by the advanced facial using specialised lifting massage techniques and products rich in argan oil, larch extract and summer snowflake bulb, to in stantly improve skin tone and elasticity. The ritual also includes a conditioning scalp massage – leaving guests to emerge fully re-energised after some quality time in an oasis of wellness.
Yoga classes will provide participants with an intimate atmosphere to connect with their bodies through var ious types of yoga, held twice weekly.
Before or after their treatments, guests at this urban oasis can also experience the hydrotherapy whirlpool, relaxation rooms and swimming pool to complete a blissful day of nourishing the mind and body.
Escape Diaries
ALULA MOMENTS
SCULPTURES OF LIGHT DRAW THE SKIES ABOVE
THE ANCIENT UNESCO WORLD HERITAGE SITE OF HEGRA IN ALULA, THE MAJESTIC DESERT CITY IN NORTHWEST ARABIA
Located 1,100 km from Riyadh, in North-West Sau di Arabia, AlUla is a place of extraordinary natu ral and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sand stone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the prin cipal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.
Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Ro man’s conquered the Nabataeans in 106 CE.
In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan King doms and considered one of the most developed first
millennium BCE cities of the Arabian Peninsula, and Ja bal Ikmah, an open-air library of hundreds of inscrip tions and writings in many different languages. Also AlUla Old Town, a labyrinth of more than 900 mud brick homes developed from at least the 12th century, and Hijaz Railway and Hegra Fort, key sites in the story and conquests of Lawrence of Arabia.
An impressive drawing of light made by drones, cre ating an illusion of light at Hegra’s Drone Light Show. The show took place in AlUla in the Northwest of Sau di Arabia last October 2022 to mark the end of AlUla Wellness Festival, the first of a series of festivals and events forming together AlUla Moments Calendar.
A drawing of a flying falcon above the Tomb of Lyhian Son of Kuza at Hegra, the first UNESCO World Heri tage Site in the Kingdom of Saudi Arabia. Hegra’s Drone Light Show explores the origins and beauty of light in its purest form through a performative artwork at the intersection of technology where luminous drones will fly in the dark sky of AlUla to create a flying sculpture accompanied with music.
Escape Diaries
A celebration of light draws above Hegra, the UNESCO World Heritage Site in the Northwest of the Kingdom of Saudi Arabia. Hegra’s Drone Light Show explores the origins and beauty of light in its purest form. Light is the cornerstone of wellness, powering minds and bodies. The light show marks the end of AlUla Well ness Festival, which is the first of a series of festivals and events forming together AlUla Moments Calendar.
AlUla Moments is AlUla’s new home of events. The brand was launched at the end of 2021 and introduced four new festivals to celebrate and unlock AlUla’s sto ries, uncover its secrets and celebrate local and in ternational cultures. With 7000 years of civilisations and home to some of the most sophisticated ancient Kingdoms of antiquity, AlUla is no stranger to social gathering and cultural celebrations.
The four festivals introduced were Winter at Tantora, which returned to celebrate heritage, culture and mu sic, in addition to the AlUla Skies, AlUla Arts and AlUla Wellness Festival.
The festivals offered a selection of experiences in art, culture, music, nature, wellness, equestrian, food and astronomy. All of which were celebrating the culture, history and legacy of AlUla and the civilisations that once called the land of AlUla their home.
This year, AlUla Moments presents five Major festivals and five distinct events, including the return of Winter at Tantora and AlUla Wellness Festival, The return of AZIMUTH and for the first time The Ancient Kingdoms Festival will be introduced, to bring the past into the present with experiences inspired by the significance of 7000 years of successive civilisations on the Arabian Peninsula and the famed incense road trading route that cemented AlUla as the bustling commercial and cultural crossroad.
Escape Diaries
THE PENINSULA HOTELS DEBUTS DAZZLING NEW ISTANBUL PROPERTY ON THE BOSPHORUS WATERFRONT
HERITAGE ARCHITECTURE, SUMPTUOUS AMENITIES, AND WORLD-CLASS DINING AWAIT GUESTS
AT THE LEGENDARY HOTEL GROUP’S NEWEST PROPERTY, NOW AVAILABLE FOR RESERVATIONS
The Peninsula Istanbul, the newest addition to The Pen insula Hotels’ portfolio of peerlessly elegant and luxurious worldwide properties, is delight ed to announce that it is now ac cepting reservations in advance of its opening on 14 February 2023. Guests can enjoy an exclusive opening offer of €1,050 including complimentary daily breakfast for two; a €100 credit towards dining, spa and wellness; complimentary airport pick up for all suite reser vations.
The waterfront property encom passes four exquisite buildings, three of which are protected his torical landmarks dating to the early 1900s, each carefully reno vated, set amid a quarter kilometre expanse of blooming gardens along the Bosphorus Strait – the conver gence point of East and West in Türkiye’s most cosmopolitan city.
Guests wishing to plan a stay or an event at the stunning new hotel can now do so through their preferred travel advisor, or via The Peninsula Istanbul’s website. The site show cases the property’s diverse array of magnificently appointed rooms, suites, and gathering venues; its compound of graceful buildings, outdoor spaces, and its location within Galataport, a new water front revitalisation project fea turing museums, restaurants, and boutiques in the harbour district of Karaköy is in walking distance to Galata Tower, Galata Bridge, The Hagia Sophia Mosque, The Blue Mosque, and Topkapi Palace.
“As a long-term investor, we spend many years selecting the best loca tion for a Peninsula hotel. We are excited to expand our global pres ence with the opening of The Pen insula Istanbul, together with our esteemed local partners, Dogus
and Bilgili. Istanbul is a dynamic multicultural city with thousands of years of history and culture, combined with a youthful and vi brant energy. We have spent a lot of time and effort to meticulously re store this beautiful property on the Bosphorus and we look forward to welcoming locals and visitors alike to experience our world-renowned Peninsula hospitality,” said Clement Kwok, Managing Director and CEO of The Hongkong and Shanghai Ho tels, Limited, owner and operator of The Peninsula Hotels.
“The opening of The Peninsula Is tanbul represents a glorious new chapter for our brand, and for luxury travellers,” said Peter Bor er, Chief Operating Officer of The Hongkong and Shanghai Hotels, Ltd. “With our new property, we are delighted to offer a magnificent new location that fulfils the most discerning travel dreams.”
Exquisite Accommodations and Event Venues
With 177 gorgeously appoint ed rooms starting at 40-49-sqm/430-527-sq-ft to generous suites spread among its four wa terfront buildings, The Peninsula Istanbul will offer guests a wide range of accommodation choices. Many will provide sweeping Bos phorus views from large windows, balconies, or private terraces; oth ers will include direct access to the property’s magnificent gardens, outdoor swimming pool, private boat dock, and stylish luxury bou tiques. All will be decorated with bespoke furnishings, original art, modern Turkish design elements like wood-and-mother-of-pearl in lay, kilim-style carpets, and sump tuous bathrooms clad in Marmara marble. The 510-sq-m/5,490-sq-ft Peninsula Suite, with its own ham mam, gym, and rooftop swimming
pool, will be one of the most opu lent and spacious suites available in the city.
The hotel’s collection of spe cial-event venues is similarly splen did. Lavish options include a grand ballroom that, when combined with its Terrace can accommodate 820 guests for a seated banquet and 1,300 for standing cocktails. In ad dition, the hotel offers two intimate
conference rooms, VIP private dining and wine-tasting areas, and numerous alfresco spaces amid blossoming gardens overlooking the Bosphorus – all paired with state-of-the-art technology to en sure that both festive and business occasions make a stunning impres sion. Every venue reservation will include the impeccably attentive service of The Peninsula Istanbul’s special event planners and staff.
Superlative Cuisine and Wellness Offerings
The Peninsula Istanbul will provide diners a myriad of opportunities to enjoy sublime gastronomic jour neys. The hotel’s featured roof top restaurant and bar will offer sophisticated Turk-Asian cuisine and libations in several memorable dining areas for up to 350 people –including an expansive rooftop ter race with unparalleled views over the Bosphorus and hotel gardens; as well as a main dining room where the décor reflects the confluence of Asian and Turkish cultures.
In keeping with cherished tradi tion, the hotel will also offer signa ture Peninsula Afternoon Tea and globally inspired fare at The Lobby restaurant, whose 260 seats occu py a dramatic, airy space, with dou ble-height 8.4-m/ 28-ft ceilings, enormous windows, and water views from both main and mezza nine levels, which evokes its histo ry as an early 20th-century ferry passenger terminal.
A robust line-up of relaxation, and well-being choices will also greet guests at the hotel. At the 1,675-sqm/18,030-sq-ft Peninsula Spa and Wellness Centre, indulgent offer ings will include opulent hammams – traditional Turkish steam rooms – along with a dramatically lit,
25-m indoor swimming pool, and an extensive menu of treatments to enhance well-being, beauty, and relaxation that can be enjoyed in eight private treatment rooms. Physical fitness and mindfulness classes and workshops will also be offered at the facility’s state-ofthe-art Fitness Centre; and a ded icated Wellness Portal provides inroom, round-the-clock access to wellness programmes like guided exercise routines, aromatherapy selfcare rituals, and audio meditations.
In addition, The Peninsula Istanbul features a 25-m outdoor swimming pool, set amongst the lush gar dens along the Bosphorus offering guests an outdoor dining option as well as private cabanas.
Unsurpassed Guest Amenities and Services
As with all Peninsula properties, The Peninsula Istanbul will offer guests the superb comfort and flawless at tention to detail that are synonymous with the brand. Whether via in-room amenities like sustainable, cus tom-fragranced bath products and multi-lingual touchscreen control panels; inspiring, destination-spe cific arts programmes and cultural experiences; or global proprietary services like Peninsula Time (checkin from 6:00 am and check-out at 10:00 pm) and PenChat (access to a 24-hour digital concierge), The Pen insula Istanbul will uphold The Pen insula Hotels’ enduring commitment to its guests and larger community.
SOBHA HARTLAND IS NOW A
Ready Community
Sobha Realty’s flagship community – Sobha Hartland – is now a self-su cient 9.3 Million Sq. Ft. exclusive community, where you'll find everything you need right at home. Especially peace of mind. It's a community that's designed to rejuvenate you, and restore all that the city takes away. From world-class schools to retail shops, cafés to a high-street boulevard, it's all a short walk away. And if you do feel the need to step out, you're only minutes from Downtown Dubai. At Sobha Hartland you're always at the center or multiple experiences. Waterfront promenade | Amazing views |
Runway À La Mode
The ongoing documentation features an array of crea tives from multiple disci plines. Director Luca Guadagnino, with whom creative director Jon athan Anderson has collaborated for the upcoming movie Challeng ers (2023), costume designer Sandy Powell, and actors Taylor Russell, Tang Wei, Leo Wu, Chloe Sevigny and Naomi Ackie along with artist Roni Horn, model Jeanne Cadieu, singer Yeri, and performer Mari Natsuki.
Posing as living sculptures, the protagonists interact with iconic LOEWE bags such as the Puzzle, the Puffer Goya, and styles from the new Chinese Monochrome collection. Wearing pieces from the collection—a mixture of sport influences, humongous sculptur al volumes and blunt surrealism— they look straight into the camera, insouciantly interacting with the viewer. Teller’s harsh, unapologet ic gaze and taste for the absurd charges the shots with a twisted
sense of humor, multiplying the fac ets to LOEWE’s prismatic identity.
The Chinese Monochrome col lection shines a light on China’s ancient ceramic techniques and pieces from the Ming and Qing dy nasties. The ceramics are renowned for their precise, understated ele gance, each the result of centuries of painstaking experimentation by artisans who sought to capture the colours of nature, from ripe fruits to rain-washed skies. Exquisite shades—including Pale Aubergine glaze, Tea Dust glaze and Pale Ce ladon glaze— have been skilfully applied to LOEWE’s iconic Puzzle, Hammock, Goya, Bracelet Pouch, Luna and Flamenco bags as an ode to the power and beauty of a single hue. Images of the ancient ceram ics feature on T-shirts and sweat shirts worn by Tang Wei, Leo Wu, and Luca Guadagnino.
A short documentary accompa nying the Chinese Monochrome
collection explores the historical and cultural influence of the an cient ceramics, featuring ceram icists Deng Xiping and Natasha Daintry as well as Wang Guang Yao, a professor and research fellow at the Palace Museum in Beijing.
In celebration of the project, LOEWE presents an exhibition at this year’s ART021 Shanghai Con temporary Art Fair where the Chi nese Monochrome collection bags sit alongside new monochrome works by Deng Xiping.
LOEWE will sponsor the creation of a new monochrome ceramics edu cational program at the Jingdezhen Ceramic University that seeks to preserve this ancient craft and its cultural heritage. Located in the thousand-year-old porcelain cap ital of Jingdezhen, the Jingdezhen Ceramic University is the only multidisciplinary undergraduate college in China that features ce ramics studies.
A playful reflection on individuality, personality and swagger, lensed once again by Juergen Teller
LOEWE SPRING SUMMER 2023 PRECOLLECTION
Runway À La Mode
VICTORY TRAVELS IN LOUIS VUITTON
FIFA WORLD CUP TROPHY TRAVEL CASE
Specially made by highly skilled artisans in Louis Vuitton’s Asnieres workshop, The FIFA World Cup Trophy Travel Case has been carefully designed to protect and transport the FIFA World Cup Trophy’s 6.175 kilograms of 18-carat gold and malachite.
The case is covered in beautiful, lightweight yet hard wearing, laser-engraved Monogram Titanium, a mate rial previously used in Louis Vuitton’s menswear col lection. The trunk’s eight corners are protected with the House’s celebrated natural cowhide leather, and the lock and six clasps are made in ruthenium, a string dark-grey metal.
Louis Vuitton has been FIFA’s official Trophy Trunk Case provider for the past 3 world cups.
A unique partnership for over 10 years which continues within the World Cup in Qatar as the FIFA World Cup Trophy case will be presented at the opening match and at the final of this years’ tournament.
FIFA World Cup Trophy Travel case is another aston ishing variety of custom-made travel objects made by Louis Vuitton since its foundation in 1854. The House’s workshop in Asnieres has produced a range of deigns, from a foldout trunk-bed for 19th century explorer Pierre Savorgnan de Brazzza to a library and typewriter trunk for Ernest Hemingway, or a portable tea-ser vice trunk for the Maharajah of Baroda. The workshop
continues to produce around 450 special orders every year; the FIFA World Cup Trophy Travel Case can be added to its list of masterpieces.
In addition to being the Trophy Travel Case provid er, Louis Vuitton has developed a new leather goods capsule collection to add excitement and to enrich the story-telling.
TALLER MARMO
Amix of strong visuals which influenced the brand imag inary: the radical work of Helmut Newton in the 1970s and 1980s, Raffaella Carrà and her in fluence on women empowerment, the rigorously precise drapes of Madame Grès, the glamour of Fer rari and Lamborghini and the ele gance of the cult 60s comic series Diabolik.
This season, the collection invites women to transform themselves into an enigmatic heroin of a Holly wood’s film noir or a disco diva. The silhouette gets sleeker and more dramatical thanks to hooded kaf tans, blouses and capeeffect dress es made in silk creponne.
Signature feathers and fringes adorned full length kaftans in crepe cady and mini dresses made in a flashy lurex jacquard. The colours are also extreme: the blues are electric; the yellows are acid, and
the fuchsias are fluorescent while the green and red are made in bold jewel tones.
Taller Marmo’s signature styles like the Mrs. Ross Kaftan, the Ubud and Gina Dress are made in recy cled liquid sequins in black and aquamarine The shooting loca tion, a modernist villa, represents the quintessence of 1970’s design and architecture and embodies the perfect home for an algid and so phisticated woman.
Founded in 2013 by design duo Yago Goicoechea and Riccardo Au disio, Taller Marmo is a contempo rary and luxury womenswear label
based in Italy. With an ever-grow ing number of celebrity fans in cluding Alicia Keys, Kylie Minogue, Salma Hayek, Rossy De Palma, Eliz abeth Olsen, Alexa Chung, Lily Al len, Róisín Murphy, Kate Beckinsale and Cynthia Erivo the Taller Marmo woman is always in great company.
Each Taller Marmo piece is sourced and made locally to the brand in Italy which reduces their carbon footprint and eliminates third party production necessities.
The Pre Spring 23 collection launches with the brand’s interna tionally renowned retailers from November 2022.
LOFT RIYADH - UNLEASH THE HYPEBEAST
Riyadh is looking like the place to be this winter (isn’t it al ways though)
Since opening its doors in Doha, LOFT has gained recognition in the world of sneakers and streetwear for its plethora of labels and sought-after pieces, that’s attract ed some of the biggest names in the music, sport and arts industry. Like its Doha store, its new Riyadh location will offer highly-coveted and limited-edition pieces, as well as upcoming local and internation al collaborations.
Combining two of the most popu lar things when it comes to Saudi lifestyle, LOFT Riyadh has merged the city’s love for coffee (paired
with something sweet) with major street style in one colourful space.
Connoisseurs can now shop viral international brands across fash ion, art and gaming including Su preme, Louis Vuitton, Nike, Kaws directly from the physical store. You’re as likely to find rare art piec es as you are limited-edition kicks.
If all the browsing at limited-edi tion sneakers and bags makes you want to refuel, you can at the LOFT café. It serves specialty coffee, soft serve, cakes and cookies, along with açaí, juices and sandwich es. The Takashi Murakami Flowers of Hope-inspired delicacies have been elaborated by French world champion Chef Yazid Ichemrahen.
Runway À La Mode
La Mode
THE WORLD OF RALPH LAUREN COMES TO LIFE IN CALIFORNIA IN A SPECIAL FASHION EXPERIENCE
Ralph Lauren presented the Spring 2023 collection with a special World of Ralph Lauren fashion experience in Southern Cali fornia, for the first time. With casual elegance and effortless sophistica tion, Ralph Lauren’s inspiration re flects the multifaceted lifestyles of the West Coast—where the worlds of sport, Western, prep and understat ed luxury are intertwined with his personal design sensibility always rooted in the spirit of optimism.
“I have always been inspired by the natural beauty, the heritage, and glamour of the West Coast of America. California has always been a land of dreams and contradic tions—rugged coasts and red car pets. For the first time ever, I bring my dream of living here, sharing my worlds in an experience that cel ebrates a way of life I have always believed in—a mix of grit and glam our, energy and inspiration,” Ralph Lauren, Chief Creative Officer, Ralph Lauren Corporation.
The experience includes an expan sive runway show and elegant seat ed dinner set against the spectac ular backdrop of The Huntington Library, Art Museum, and Botanical Gardens in San Marino, Califor nia—an internationally renowned collections-based nonprofit insti tution that supports and promotes the humanities, the arts, and bo tanical science.
Presenting the full breadth of the World of Ralph Lauren, the runway experience showcases the luxu ry and craftsmanship of Collec tion and Purple Label, mixed with the rugged attitude of Double RL, the youthful and irreverent spirit of Polo Ralph Lauren, and charm ing Childrenswear. The presenta tion features more than 100 models from multiple generations and fam ilies, including iconic faces from the brand’s formative years and ofthe-moment models.
From signature cocktails on a beau tiful loggia to a candlelit dinner overlooking a garden of roses, every detail reflects a quintessentially Ralph Lauren expression of living. Guests dined alfresco, enjoying a classically American menu featur ing Mr. Lauren’s favorites from The Polo Bar in New York. Dinner was set with chic floral, ticking stripe and batik fabrics in a palette of blue and white that pair with delicate porcelain and crystal, natural brass hurricanes and romantic baskets of garden flowers, adding a sense of charm to the sophisticated evening.
The intimate experience was also be made available to consumers worldwide through a live stream on Ralph Lauren’s global social media platforms and RalphLauren.com.
Runway À La Mode
Ralph Lauren Corporation is a glob al leader in the design, marketing, and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fra grances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been devel oped across a wide range of prod ucts, brands, distribution channels, and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lau ren Collection, Ralph Lauren Pur ple Label, Polo Ralph Lauren, Dou ble RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.
Freshly ground, not capsuled.
Roger Federer Swiss Tennis Icon and JURA Brand Ambassador Since 2006The Z10 for hot & cold speciality coffees: The new grinder, the Product Recognising Grinder (P.R.G.), automatically adjusts the grind to the selected coffee speciality. This makes it possible for the first time to prepare both hot and cold brew specialities with the espresso method. Experience a completely new way of coffee enjoyment now. JURA – If you love coffee. jura.com
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L’AFSHAR
FALL/WINTER COLLECTION 2022
For the brand’s Fall Winter 2022 Collection, Founder & Design er of L’AFSHAR, Lilian Afshar, took inspiration from the ombré hues of a sunset, viewed through the window of a plane.
Channelling the energy of those longing for travel and adventure after the restrictions of recent times, the collection has a spirit of wanderlust, infused with an eager ness for travelling again, discover ing new places, and reuniting with loved ones.
Developed in ombré shades of pur ple, blush and burnt orange, the pieces were a technical challenge to create, created with multiple bonded panels to create an elegant dégradé effect.
In addition to iconic L’AFSHAR styles which fans have collected for many seasons, new patterns are added to the collection this season,
including ‘Maude’ a geometric tex tured pattern with a sculpted top handle and detachable chain strap and ‘Bea’ a clutch bag with gold chain detailing.
Each of these new patterns are in spired by the style of vintage per fume decanters and Murano chan
deliers, an enduring inspiration for L’AFSHAR accessories.
Established in 2013, L’AFSHAR de buted at Paris Fashion Week in 2015, and as the recognition of the brand has grown, so has the range. L’AF SHAR effortlessly unites the worlds of art, architecture and accessories
with its contemporary handcrafted designs, made in Dubai.
Vintage glassware, architecture, and contemporary design influence the creations that come out of the L’AF SHAR brand’s timeless collections.
Luxurious with an industrial twist, the brand aesthetic is precise and considered defined by modern sil houettes and compact sizes.
In 2020, L’AFSHAR launched a line of furniture and objets d’art, called L’AFSHAR STUDIO.
The environments the brand cre ates are modes of expression, spac es invoking mood and feeling.
Each L’AFSHAR pieces is made with an eye to bold, sculptural lines, cre ated to bring an effortless, endur ing modernity to any atmosphere.
Her acrylic clutches and bags have not only taken off the region, be ing stocked at Bloomingdales and Harvey Nichols Riyadh, but they are also critically acclaimed abroad being stocked at global retail titans such as Selfridges & Browns in the UK and Neiman Marcus in the USA.
Runway À La Mode
THE PANTHÈRE GRAPHIQUE DE CARTIER BAG
This is not just a bag, it’s an at titude. It is the three-dimen sional definition of a style statement, both nomadic and ur ban.
Combining leather with the Mai son’s emblematic animal, the Pan thère Graphique de Cartier bag unites leather goods and jewel lery-making savoir-faire.
CURVES AND VOLUMES
First of all, there is the sensuality and curvature, which give the bag its generous volume and recalls the flexibility of a panther in motion.
No sharp edges, no visible seams: everything is seen in terms of flu idity, curves and softness.
THE PANTHER’S HEAD CLASP
Then comes the ferocious and the wild. The bag’s clasp says it all, with a radical panther head design. A Cartier signature, recognisable at the first glance, this panther head
was created in collaboration with a High Jewellery sculptor.
An exceptionally-designed, archi tectural piece adorned on its flat surfaces with eleven leather inserts, creating depth and perspective.
Runway À La Mode
Runway À La Mode
CAROLINA HERRERA
RESORT 2023
by WES GORDONThe Carolina Herrera Resort 2023 goes on a jour ney under the Mediterranean sun. Inspired by the sensual glamour of 90’s Supermodels and languid summer nights from Ibiza to St. Tropez, the collection evokes sophisticated whimsy and playful insouciance.
For day, the dressing proposition takes a playful yet polished approach. Leopard- print dresses in eco-chif fon and cherry print separates in cotton shirting make for unexpected mix-and-match. A mini coated cotton trench in flamingo pink recalls a modern Belle de Jour, while a minidress in bubblegum pink houndstooth is the perfect look on the croisière.
Oversize hats by Parisian milliner Laurence Bossion in stripe cotton give the looks a dramatic flourish, com pleted with oversize sunglasses.
A recurring motif throughout the collection, the poppy print is blown up in jumbo scale on cotton faille for day dresses, and in silk satin organza for billowing evening
Runway À La Mode
skirts and gowns. Floral paillettes and embroideries shimmer against perfectly tailored gowns set to be ab solute showstoppers at Hotel du Cap, while dresses in liquid charmeuse in metallic sheen is an unforgettable look on-the-go.
A dramatic strapless gown in hot pink and Herrera red boasts a sensual slit and voluminous faille train, in an ode to the joyful frivolity of 90’s runways.
Jewelry takes on the exuberant glamour of ready-towear with crystal florals and diamante clusters. The collection is finished with accessories and shoes by CH Carolina Herrera in matching leopard and cherry print, with models wearing Carolina Herrera Beauty.
Shot at the beautiful Elizabeth Street Garden & Gallery in SoHo, ESG is a public community green space with over two hundred years of history. As Elizabeth Street Garden is currently at the risk of being destroyed and redeveloped, Carolina Herrera hopes to bring attention to the garden through these images.
Explore Al-Nafoura restaurant at Park Hyatt Jeddah and enjoy dining with a spectacular view across the Red Sea and King Fahd Fountain.
Nafoura restaurant welcome its guests every Thursday to relish a selection of fresh seafood buffat for dinner. And also offers a delightful family brunch every Friday with a sumptuous spread of Middle Eastern and International specialties.
For reservation call us on :- +966 12 263 9666 or visit www.hyattrestaurants.com
All Things Beauty
YVES SAINT LAURENT
LIBRE le parfumYves Saint Laurent Beauty turns up the heat of its flamboyant blend with a new, spicy, honeyed floral signature. More intense than ever. Fire in a bottle.
LIBRE Le Parfum is so much more than a perfume. Be cause your fragrance is who you are. Your fierce flam boyant aura, your beautiful blazing trail, a pleasure just for yourself, but also the message you send out to the world.
The precious, magical new chapter now opening is dedicated to woods – both enchanting and enchanted. Like a timeless walk that invites us to stop and admire a scene or a tree, to listen to the song of a bird, or sim ply to dream,
This reinterpretation of LIBRE is more intense with a spicy explosion of ginger merged with Ourika saffron and an orange blossom heart. This new launch repre sents femininity, boldness and freedom.
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ARMANI CODE PARFUM
A FORWARD VISION:
REWRITING THE CODES OF LUXURY CONSUMPTION
Giorgio Armani is dedicated to continuously re ducing the brand’s environmental and social impact. As a forward-looking brand, Giorgio Armani strives to be part of the solution to turning the tide of climate change.
To do this, Giorgio Armani operates a responsible global business that reflects the brand’s core values. It translates into two key fields of action: packaging’s durability, and favoring the use of natural origin in gredients, that are sourced with the aim of preserving vital natural resources.
Beyond products’ individual composition and design, the broader Giorgio Armani commitment is to fight the climate emergency, which encompasses protect ing ecosystems and forests. Protecting forests is a critical element of tackling climate change, as trees have the power to absorb carbon dioxide from the at mosphere, via photosynthesis. And with water scarcity another effect of climate change, Giorgio Armani ad dresses this pressing issue through the brand’s Acqua for Life initiative.
SUSTAINABLY SOURCED INGREDIENTS
Armani beauty favors using natural origin ingredients that are sustainably sourced, ensuring decent and safe working conditions and a fair price for farmers, while preserving the planet’s ecosystem.
Sustainably sourced ingredients are also included within ARMANI CODE PARFUM’s composition, among them Bergamot Heart from Calabria, Italy, and Clary Sage Heart from Provence, France. Both production processes are controlled very closely, ensuring that each ingredient is consistently of the highest, most refined quality.
CRAFTED TO LAST
Giorgio Armani is guided by creating beautiful ob jects that are designed to last. Each product is crafted from carefully chosen materials into elegant, signature shapes, as a desirable object to keep.
Continuing the brand’s shift towards responsible con sumption, which Giorgio Armani began with the MY WAY fragrance range’s refillable bottle and continued with the debut of ACQUA DI GIÒ EAU DE PARFUM’s refillable bottle, the ARMANI CODE PARFUM bottle is also designed to last.
Crafted in a French carbon neutral factory, the new bottle, in black with contemporary silver accents, is refillable. Refilling ARMANI CODE PARFUM’s original 75ml spray bottle means a 38% reduction in glass and 67% reduction in metal.
ARMANI CODE PARFUM’s eco-conception also trans lates into the materials used for its packaging. It leverages 15% Post-Consumer Recycled (PCR) materi als - glass, plastic, and metal - for both the spray and refill bottles. ARMANI CODE PARFUM’s recycled ma terials create a more circular dynamic, and a unique opportunity for consumers to make a wise choice for the environment.
Beyond the ARMANI CODE product itself, Armani beauty’s plan to reduce its environmental impact in cludes making sustainable values integral to its retail design.
To do this, these environments will use recycled plexi glass, FSC certified paper and cardboard (FSC/PEFC), to support forest management that respects people and nature.
PRESERVING FORESTS, PROTECTING THE PLANET
One of the major factors adversely affecting biodiver sity is climate change. The increase in the global aver age temperature is attributed to a rise in greenhouse gas emissions resulting from human activity, also known as carbon, or CO2, emissions. Unlike humans, trees inhale carbon dioxide and exhale oxygen as they grow. Planting and preserving forests are vital actions in protecting the environment. Doing this allows car bon dioxide to be absorbed from the atmosphere and oxygen to be released in its stead. As a result, carbon neutrality can be achieved.
To contribute to the sustainable transformation that the world both needs and expects, Armani beauty con tinuous to focus its sustainability efforts on reducing its carbon footprint. Since 2019, Giorgio Amani has sup ported six forest preservation programs located across four countries: Madagascar, Zimbabwe, Brazil, and Peru. Through these programs, over 16,000 hectares of forest has been preserved. This has resulted in the sequestra tion of 31 931 tons of carbon dioxide, achieved as the trees capture carbon dioxide through photosynthesis.
DELIVERING ACCESS TO WATER, EMPOWER ING COMMUNITIES
Integral to Giorgio Armani’s pledge to preserve nat ural resources, the Acqua for Life mission is to deliv er universal access to drinking water in water-scarce regions around the world. Initiated in 2010, the same year that the United Nations recognized the right to water and sanitation as a human right, Acqua for Life has been a commitment for the brand ever since.
As of today, Acqua for Life has invested more than 12 million Euros in water projects worldwide. This has re
sulted in delivering access to safe water to over 427,000 people, in 22 countries, across three continents**.
Acqua for Life partners and sustains an ongoing con versation with three main partners worldwide: Unicef, WaterAid, and Water.org. The global water initiative begins 2022 with nine active projects, including one new project in South Africa. Alongside this new proj ect, Acqua for Life has eight active projects located in India, Madagascar, Malawi, Nepal, Nicaragua, Tanza nia, Uganda, and Zimbabwe.
Looking to the future, Acqua for Life is committed to continuing to expand its engagement with commu nities around the world to deliver universal access to safe drinking water.
PAT MCGRATH LABS
THE BEAUTY MOGUL LAUNCHES BRIDGERTON II THE ROMANCE OF BEAUTY
PAT McGRATH LABS is honoured to join Shondaland and Netflix in re vealing the next generation of Re gency-meets-modern cosmetics collection inspired by Season II of the Smash Hit se ries “Bridgerton.” A sumptuous sequel to the most romantic collaboration ever, this new Collection features a queen’s ransom of matched Limited Editions, including a new MTHRSHP Eye Palette, Blushing Delights Palette, Skintillating Body Shimmer, Sati nAllureTM Lipstick and Velvet Kohl Eyeliner.
MTHRSHP EYE PALETTE
These luxurious creamy powder formulas combine weightless texture with intense colour saturation to effortlessly build, blend and bloom into a legendary array of debu tante-divine looks, ranging from soireìeready elegance to swoon-worthy seduction at its most sublime.
VELVET KOHL EYELINER ‘XTREME BLACK’
A velvety smooth ‘smudge and set’ kohl liner combines effortless blendability with rich pigmentation for an instant smokey eye. Combining infinite smudgeability with in tense jet-black colour, it sculpts and smoul ders, elevating every look to a work of art.
SATINALLURETM LIPSTICK
A modernised satin Lipstick that veils lips in ravishing regency-inspired colour and a lu minous dewy finish. With a unique infusion of botanical collagen and passion fruit oil, SatinAllureTM Lipstick creates a mesmeris ing dewy effect, helping to keep lips seduc tively soft and moisturised.
All Things Beauty
SKINTILLATING DIAMOND BODY SHIMMER
Set your “Bridgerton” fantasies aglow from head to toe with Pat’s first-ever Body Shim mer. Formulated with skin-nourishing squalene, its delicate pigments melt into the skin, imparting a smooth flawless finish and seamless incandescent intensity, com plemented by an irresistible petal-perfect scent.
BLUSHING DELIGHTS
It stars three baked Blushes complement ed by a heavenly heart-shaped meìlange Highlighter, curated to achieve divine Re gency-meets-modern lustre. Each silky featherlight formula glides on, blending and building with exquisite ease, imparting leg endary luminosity to the cheeks, high points of the face and beyond.
Pat McGrath is the most influential and sought-after Makeup Artist in the world. Proficient in everyfacet of beauty, ranging from everyday Subliminal looks to Sublime high glamour and the drama ofSubversive avant-garde, McGrath’s creative vision has made her a tour de force – and one that touches everything from screen to stage to digital. Her impact on the beauty and fash ion industriesis unparalleled. McGrath has designed the makeup looks for countless runway shows, breakthroughadvertising campaigns and editorial spreads. In 2015, she launched her own eponymous brand— PAT McGRATH LABS.
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PRADA
PRADA INTRODUCES THE NEW SIGNATURE FEMININE FRAGRANCE, PRADA PARADOXE
Prada Paradoxe captures the essence of the undefinable and ever-evolving Prada wom an, who is never the same, but al ways herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet un expected triangular bottle, the fra grance embraces all paradoxical di mensions of scent and self.
THE PRADA PARADOX
Immediately curious, ultimately revelatory; what is a paradox, but boundless perspectives revealed?
The reconciliation of unexpected elements to inspire new dialogue is woven into the Prada DNA. In a confluence of conundrums, Prada Paradoxe is the quintessential ex pression of the Prada woman in all her forms, a fresh perspective on the enigma of femininity.
The new signature feminine fra grance explores the symbiosis of contradiction embedded deep within Prada: craftsmanship and technology, tradition and moderni ty, challenge and refinement, rigor and fantasy.
It is here, within this new-forged space that lives Prada Paradoxe, a fragrance as curious as it is com forting.
THE PRADA WOMAN, IMPOSSIBLE TO FRAME
Prada Paradoxe is a celebration of multi-dimensional self-exploration and expression in perpetual evo lution: a woman who is never the same, yet always, uncompromis ingly herself.
The Prada paradox is an expression of the complexity of the self and the liberation that comes with being an indefinable woman. Here, women’s’
contradictions reveal their com monalities, unlocking multiple di mensions of being while starting a dialogue that dissects and dis covers. The perpetual push-pull of paradox is an intention, a positive purpose, and a space to embrace the symphony of women’s unique expressions to be any number of things at any one time.
The immediately recognisable sig nature of a woman impossible to frame.
THE CONFLUENCE OF CONTRADICTION
An augmented anagram of Prada and a nod to the inquisitive Prada spirit, Prada Paradoxe is a name that is playful in essence, an inten tion to reconsider and reconstruct. It is an invitation to redefine the relationship between a woman and herself through the dynamic dia logue within every one of the di mensions that make her who she is. It is the nature of a paradox to question, to bring together a con tradiction of elements to reveal a profound truth. Prada Paradoxe is a slow reveal that appears upon re flection, an enthusiastic embrace of holism, wherein the sum of parts possesses impossible power.
AN ICON, RECONSTRUCTED
The Prada Paradoxe bottle is an ex pression of the house’s essence of reinvention and constant, inquisi tive dialogue. Inspired by the orig inal iconic Prada triangle logo, the bottle sees the logo reinvented once again into a timeless possession.
In a shift from traditional perfume bottle architecture, the flacon is minimal and luxurious, designed to rest on its side. Askew yet pow erfully grounded - displaced, yet
stable - Prada Paradoxe forms an aesthetic right angle, sweeping op timistically upward from base to cap. The luminous, radical struc ture of the bottle encapsulates the Prada codes of sophistication and avant-garde with a touch of eccentricity. The signature trian gle shape is contrasted by round ed angles, while the accents of the intense black logo are presented on a delicate coral pink hue. Fem inine, yet disruptive - and imme diately recognizable - the bottle is topped with a gold pump mirroring
the gold logo stamped upon the jet black cap, and finished with the Prada coat of arms.
The outer box is etched to echo Prada’s signature Saffiano leather cross-hatching. Reconciling func tion and form, the cut-out triangle logo shape at the box’s peak allows for easy opening.
An interplay of the fragrance’s coral pink hue and a semi-shine, intense black unite in the Prada logo, par tially obscured by the white Prada
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Paradoxe label - a symbol of Prada’s nod to this new expression of fem ininity.
A QR code in the silhouette of the Prada triangle features on every box. Each is an invitation to explore Prada Paradoxe and discover more, including AR experiences, filters, and behind-the-scenes content.
ICONIC INGREDIENTS, REINVENTED
Prada Paradoxe embraces the en igmatic facets of iconic ingredients to reveal new sensory experienc es. Prada Paradoxe is the intimate realization of a unique curation of dimensions.
True to the creative spirit of the brand and under the creative di rection of Miuccia Prada and Raf Simons, the fragrance was blend ed by Givaudan Master Perfumers Nadège Le Garlantezec, Shyama la Maisondieu and Antoine Mai sondieu to reconcile the timeless ness and the avant-garde, nature and innovation.
Celebrating multidimensionality in an interplay of opposites, Pra da Paradoxe redefines an intense feminine sensuality through con trasting expressions. With domi nating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ ac cord to create an intimate and en during trail led by a vibrant warmth. A technological world first sees Prada Paradoxe explore nature through an innovation shaped for Prada that extracts the scent of the neroli bud before it opens. The fra grance reinvents freshness by cap turing the brief floral, crispy and fresh dimension of the flower.
An unexpected dimension of sen suality is revealed through the use of Ambrofix™, typically used in masculine scents. This innovative bio-converted amber is naturally derived to deliver a powerful, sta ble, and authentic woody amber gris note.
One of the most diffusive in the world, Serenolide™ is a new and revolutionary musk molecule that redefines intensity by creating a recognizable yet intimate trail. This elegant musk reveals an intensity experienced beyond its traditional
place in the dry-down, ensuring the note is immediately noticeable from the top, in a second-skin ex perience.
PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY
Prada has a responsibility to pro pose design objects and initiatives that promote positive change, ensuring the Prada Paradoxe re fill programs and environmentally conscious practices remain highly visible at point of sale and via edu cational tools and assets.
Prada Paradoxe is a fragrance built on three sustainably sourced ingre dients including Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart.
The new multi-step bioconversion process behind Ambrofix™ allows amber to be naturally derived from sugar cane rather than sage.
And Serenolide™ is a new, renew able musk molecule that is one of the most diffusive in existence cre ated for this fragrance.
Prada Paradoxe packaging is recy clable, including boxes and bottles. The glass bottles have been de signed to limit their weight and use of glass, and boxes are FSC™ MIX certified ensuring a more sustaina ble choice of paper and paperboard.
The entire Prada Paradoxe range is refillable, allowing for less packag ing material. A single 50ml bottle of Prada Paradoxe and a 100ml refill helps avoid the use of 40% less ma terials in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% of glass, 67% of metals, 48% of plastics and 41% of cardboard.
Guerlain’s ultimate luxury, Orchideìe Imperiale Black The Cream is revealed in an exceptional edition in which the work of a Chinese artist is brought to life by the know-how of the por celain manufacturer Bernardaud. A remarkable encounter takes shape between Guerlain’s high-perfor mance skincare technology, the talent of the contemporary artist Li Hongbo and maison Bernardaud’s luxury craftsmanship.
While the active ingredients de rived from the Black Orchid and the BlackImmuneTM technology are at the heart of the skincare, the flow er is revealed in a drawing inter preted by Li Hongbo. The artist has drawn it down to the finest detail and created a three-dimensional sculpture using his technique of choice – paper. Based on the art ist’s sketch, Bernardaud has repro duced the drawing in 24-karat gold on the black porcelain jars.
A precious project in keeping with the ties that Guerlain has been forging with art for decades. An ode to nature, Orchideìe Imperi ale Black The Cream is made up of 86,1% naturally-derived ingredi ents. Efficacy that boosts the skin’s self-defence mechanisms is paired with a deliciously silky smooth tex ture, like a balm. The quintessence of luxury, the ultimate beauty talis man, the promise of a rejuvenating effect in an exceptional cream and sustainable luxury.
THREE EXCEPTIONAL CREATIONS
The Exceptional Piece
Summum of creativity and a work of art in its own right, a paper sculp ture by Li Hongbo serves as the pedestal for the cream in a version even more embellished with the 24-karat gold floral motif, a qua si-integral creation hand-painted with grand feu painting.
The Trilogy Case
A precious lacquered wood box of fers the Orchideìe Imperiale Black trilogy for a complete routine: The Cream in its artistic version de signed by Li Hongbo, The Symbi oserum and The Eye and Lip Con tour Cream.
A trilogy case in 500 copies.
The Art Edition Cream
The art edition Orchide Imperiale Black Cream sets off the porcelain jar with the addition of floral mo tifs designed by Li Hongbo. The 24-karat gold leaf decoration is delicately placed as a contrast on the shiny, deep black enamelling. The precision and perfection of a series of exceptional iconic pieces in a limited edition.
An art edition cream in 1,000 copies.
EX-NIHILO
Born in Paris, France, EX NIHILO has kept growing and expanding to the most prestigious and ex clusive selling points around the world in more than 40 countries since its creation in 2013. In Saudi Arabia, EX NIHILO is the long-awaited newcomer, who has already its lovers across the Middle East.
Riyadh is a city where the medieval and millennial twists in a beguiling cultural union. Atmospheric souqs and compelling UNESCO sceneries are inlaid into a modern metropolis, with glittering skyscrapers and a burgeoning contemporary art scene.
As fast as Saudi capital is changing its appearance, EX NIHILO is revising French perfumery traditions in an Avant-Garde way.The Riyadh’s flagship inspiration is to mix this unique ambiance and twist it with its Parisian Avant-Garde roots in a unique place.
The success of our collections in the region combined with the passion of EX NIHILO founders for the Middle Eastern culture led us to bring our full scented experi ence to Riyadh, the first flagship store in Saudi Arabia.
Each EX NIHILO store is a unique destination place by essence, with a focus on comfort, experience and ex clusivity. The store conveys the “French Touch” with a scenography like a gallery and has the ambition to be a cultural hub for all the fragrance lovers.
The design reflects the EX NIHILO codes by respecting the characteristics of our home in Paris, at the 352 rue
Saint-Honoré originally designed by French star de signer Christophe Pillet and today by our in-house elite team.
The creative challenge for Riyadh was to integrate the codes of 352 Saint-Honoré into a futuristic Mid dle Eastern atmosphere: keeping the luxury of de tails and using local architectural details to subli mate its identity.
The usage of noble materials such as white marble, wood, and brass brings texture and adorn the space. Our iconic Moucharabieh pattern,tribute to our logo, is oversized to make it even more contemporary. A new frozen engraved glass contrasts with our 293 Blue (which is also the signature color of EX NIHILO,) and cohabits perfectly with the most refined details. It is all about providing the greatest sensorial discovery, playing with unexpected associations of materials. The notion of comfort was a huge factor to offer a quintes sential experience to the clients.The space is spacious enough to attribute an elegant sofa made for consul tation purposes and relax. It’s positioned to also fully appreciate the boutique space and design.
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THREE ZONES DEDICATED TO FRAGRANCE EXPERIENCE
When you first enter this spectacular space, there is the “Experience zone”, where you’ll find the “Vases de Senteurs”,an electronic system of dry diffusion, which prevents from olfactory saturation and allow you to discover the scents in full serenity. This space is also dedicated to inspiration as it will showcase upcom ing local and Parisian artist works chosen to make the bridge between the fragrances world and the artistic community.
Then you’ll find yourself in the “Core zone” of the bou tique. On the left side stands the exhaustive ready to wear collections from the INITIALE to the BABYLONE, when on the right side, around an exceptional mar ble perfume bar guests will be invited for a private consultation around the key element of the store: the Osmologue, the High Tech robot we have specifically developed.
The last and most intimate place is called the “Salon zone”, it is all about comfor t and chilling in a perfume paradise.This consist of a huge sofa where visitors can
stay and enjoy a drink, discussing and smelling the most exclusive creations.
This part is decorated with a bespoke luxurious carpet inspired by French Art Deco shapes.
THE OSMOLOGUE EXPERIENCE: TECHNO CRAFTMANSHIP
EX NIHILO ritual is an immersive experience into the core of fragrance creation.Through our exclusive tech nology, we mix a futuristic ritual with the best of French craftsmanship for a unique result.
This Riyadh Osmologue will be a more compacted, small er, and yet impressive from the original at the 352 rue Saint Honoré. Visitors can walk in or do it on private ap pointment (what we would recommend) Then around a drink our consultants will deeply understand what cus tomers are looking for, through a little oral questionnaire.
It will be the occasion to smell absolute of exceptional ingredients like Rose of May, Iris Pallida, Orange Blossom
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in their purest form, and also to experience all the com binations according to the mood or a special occasion. All these combinations have been validated by our team of master perfumers in Paris.
Once the choice is done we will proceed to the making of the juice with the Osmologue. It will weight, blend and create the composition only in a few minutes in front of the customer. So he will be able to leave with its own scent without waitin weeks to get the result. We will also give him a nominative certificate of au thenticity and keep all his preferences into our data base so we can provide the very best level of custom service over time.
In addition, EX NIHILO will be adapting to its clients and catering to their fragrance needs. A click-and-col lect program, and an elevated home delivery service will be proposed, as well as the option for a private consultation in store or digitally, to guide the clients through every step.
RIYADH OPENING EXCLUSIVE CREATION
The design takes inspiration from the original concept of OUTCAST BLUE, celebrating the blue color through a graphic packaging. Symbolizing an aerial view of desert ridges as seen from the sky, the contrast of the dunes volume highlighted by blue and silver shades.
OUTCAST BLUE EDITION AMBRE
A bold reinterpretation of OUTCAST BLUE sublimated by the noblest Amber notes.
This exclusive creation is a tribute to Saudi and the mesmerizing atmosphere of Riyadh.
Saffron and Peppers mingle into a spicy and vibrant mix of sensations.A heart of Cedarwood teases the senses. Patchouli, Vetiver and Oak moss soften Sandalwood when hints of Tobacco will add a rebellious twist to the silage.
As there is a very strong perfume community in Saudi Arabia, a lot of passion was put into this new place dedicated to all the fragrances connoisseurs, in Ri yadh and beyond.
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MAISON FRANCIS KURKDJIAN
724 EAU DE PARFUM
724 is a soothing eau de parfum with a vibrant yet enveloping urban spirit. It brings a sensation of comfort and protection, like that of cleanli ness, that I crave when I’m wandering around in the city.
There is something about big cities that sweeps over you, electrifies you, elevates you. I trans lated that communicative energy, that life pul sating in unison, into a musky, floral, urban fra grance.
In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. In the top notes, a fresh, urban accord is perceived. It is the sensation of clean, energizing freshness, formed of berga mot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, efferves cent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an en veloping, comforting sensation thanks to a san dalwood and white musk accord.
“There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a fragrance.”
THE WORKPLACE OF THE FUTURE
A Clear Purpose, Opportunities for Career Growth and Strong Mental Health and Wellbeing Policies Rank Highly as Job Priorities for Young People in Saudi Arabia
Saudi Millennials and GenZs have revealed what makes the perfect job in a post-pandem ic workplace, with the opportunity to contribute to purposeful work, room to grow within the same organisation, and strong mental health and wellbeing policies top of mind.
The findings were disclosed in a new survey commissioned by Hil ton (NYSE: HLT).
The survey also revealed that more than half of young Saudis (58%) considered taking a job in hospi tality in the past 12 months – posi tively reflecting on the ever-devel oping sector across the Kingdom,
with hotel management (33%), event management (32%), and mar keting and communications (28%) among the topmost desired hospi tality roles.
According to the research, twothirds (66%) of Saudis believe it is crucial that the company they work for (regardless of sector) has a clear purpose. Meanwhile, 41% of respondents felt a strong sense of ‘family’ among colleagues is an attractive quality in an employer. The opportunity to travel for work was also revealed as a desirable job aspect for Millennials and Gen Zs, with 38% of respondents saying it would be an important factor in an ideal role.
The survey also revealed a fascinat ing range of similarities between Millennials (aged 26-41) and Gen Zs (aged 18-25) regarding what they want from a company and an em ployer. Both groups said they would benefit from pursuing a career with multiple roles within one organisa tion (Millennials 55%, Gen Z 57%). Job aspects such as performance recognition (Millennials 55%, Gen Z 51%), extensive career develop ment opportunities (Millennials 55%, Gen Z 48%) and strong mental health and wellbeing policies (Mil lennials 55%, Gen Z 55%) were also important for both age groups.
Kamel Ajami, Vice President of Op erations for KSA, Egypt & Levant, said: “Our research shows that the pandemic has shifted how we think about work, and I am proud that Hilton has continued to evolve to meet the ever-changing needs of its teams. We lead with our culture and are fiercely committed to creating a truly diverse and meaningful work environment where individuals are empowered with the resourc es and culture to unleash their full potential.”
“We know that when we invest in our team members, our guests, own ers and communities also benefit. It’s why we’re so committed to pro viding industry-leading benefits, from life-changing travel opportu nities to ensuring a sense belong ing for every team member – this is how we make Hilton a great place to work. Over the next couple of years, we will be close to hiring 2,000 peo ple, with about half being Saudi na tionals. By 2030, we expect to hire than 10,000 people, of which more than half will be Saudi.”
Meanwhile, opportunities to ac quire new skills including business management (43%), a new language (41%), time management (38%) and project management (35%) were sought-after in the perfect job. When asked to identify their
dream role, nearly one-third (31%) of Saudi Millennials and Gen Zs referenced business management, followed by project management (26%) – both of which can be achieved as part of a career in the hospitality industry.
SWITZERLAND AND SAUDI ARABIA STRENGTHEN TIES IN HEALTHCARE
Since the 19th century, Switzerland has been known as a destination for rehabilitation. More than two hundred years ago, fresh mountain air was discovered to have a therapeutic effect on lung diseases. Since then, Switzerland has evolved into a country of first-class medicine with its pris tine natural beauty, clean air, state-of-the-art medical infrastructure, and exceptional customer ser vice. Swiss clinics and hospitals form the foundation of an outstanding international medical perfor mance combined with stunning nature.
From 23rd until the 27th of October, 8 representatives of Swiss Clinics under the leadership of Swit zerland Tourism, are visiting Saudi authorities, hospitals, and health insurance companies to improve and strengthen ties between Switzerland and Saudi Arabia. The visit incorporates meetings, events and workshops in Riyadh and Jeddah.
According to the 2018 Euro Health Consumer Index (EHCI), Switzerland ranked 1st as the best health care system in Europe. Switzerland enjoys a solid reputation for excellence in health care, and its unique health care system, highlighted by its accessibility, outcomes, strong fundings, range and reach of services, were decisive in the country’s selection for the highest score.
5 reasons to choose Switzerland for medical treatment:
• Top specialists Medical specialists in Switzerland receive the highest level of training: universities, hospitals and pharmaceutical companies share knowledge for the benefit of patients.
• Good range of treatments Swiss hospitals offer an enormously wide range of treatments, from surgery, gynaecology and obstetrics through to rehabilitation and prevention.
• Short waiting times Medical services can be accessed quickly and easily thanks to the high density of doctors and hospitals.
• Discretion Privacy is hugely important to the Swiss. Even famous celebrities are able to move about freely in public. Great emphasis is also placed on medical con fidentiality.
• Service In addition to outstanding medical care, Swiss private hospitals also pro vide the same level of service as a 5-star hotel, with specialist teams of advisors on hand to organise every aspect of an international patient’s trip.
following
• Clinic Les Alpes
are part
Clinic Les Alpes is an inpatient treatment facility licensed by the Swiss Department of Health offer ing tailormade recovery plans for substance and behavioural depen dency as well as mental health is sues. Located near Montreux, this facility is surrounded by moun tains and forests and has incred ible views of Lake Geneva. Clinic Les Alpes’ patients undergo a com plete medical health check, a psy chiatric assessment and a suite of nutritional tests that will allow the multidisciplinary team to design a personalised treatment plan maxi mising the path to recovery.
• Clinique La Prairie
Aiming to help people lead longer, healthier and better lives, Clinique La Prairie is located in Montreux, between the Alps and the shores of Lake Geneva. With doctors and therapists under one roof, equipped with the latest technologies and an award-winning medi-spa, Clinique
La Prairie offers a holistic approach to healthcare and wellbeing com bined with the traditions of luxury Swiss hospitality.
• Grand Resort Bad Ragaz
Grand Resort Bad Ragaz – the true
source of health & vitality. Since 1242. The first-class health and wellness resort is home to one of the best healthcare and nutrition centers in Europe. The doctors and therapists use a unique holis tic health philosophy to support guests on their journey towards a healthier version of themselves.
The Clinic Bad Ragaz, specialised in the treatment of convalescents in the musculoskeletal, internal-on cological and neurological fields, is an integral part of the Grand Resort Bad Ragaz.
• Hôpital de La Tour
At Hôpital de La Tour, we offer highly specialized medical care ac companied by personalized pro grams developed for the needs of each individual patient and their family. Our highly specialized teams design customized treatment path ways in sports medicine and or thopedics, oncology, and obesity. We also provide state-of-the-art disease prevention programs that promote health and wellbeing for patients who make their health a priority.
• Rehaklinik Zihlschlacht
The Rehaklinik Zihlschlacht is one of the world’s leading clinics for
neurorehabilitation. It is geared to wards the targeted rehabilitation of people with brain and nerve in juries after a stroke, multiple scle rosis, Parkinson’s disease or after a traumatic brain injury. The holistic therapy concept including a ro bot-assisted approach, yields ex cellent therapy results.
• University Hospital Zurich
The University Hospital Zurich provides advanced medical care and cutting-edge treatment in the heart of Zurich and at the Zurich airport. We treat health issues us ing an interdisciplinary approach based on up-to-date medical re search.
• Waldhotel Health & Medical Excellence
Waldhotel Health & Medical Excel lence 5* is located in one of Swit zerland’s most celebrated Alpine retreats, the Bürgenstock Resort. It combines a holistic health re treat with a medical care sanctuary in a luxurious hotel environment. Nestled in an Alpine forest setting, Waldhotel reveals itself as a space for wellness, wellbeing, relaxation, healing and mindfulness for those looking to escape everyday life.
AMERICAN EXPRESS SAUDI ARABIA AND MARRIOTT BONVOY LAUNCH SAUDI ARABIA’S
FIRST HOSPITALITY CREDIT CARD
The Marriott Bonvoy® American Express® Credit Card is the first of its kind in the Kingdom of Saudi Arabia, enabling Cardmembers to earn hospitality rewards for their everyday spend
American Express Saudi Ara bia and Marriott Bonvoy, the award-winning travel pro gram from Marriott International, today announced the launch of the Marriott Bonvoy American Express Credit Card; the first credit card to offer lodging rewards in Saudi Ara bia.
The new Card issued by American Express Saudi Arabia allows Card members the chance to earn Mar riott Bonvoy points on their daily spend while giving them access
to exclusive benefits, offers and experiences across Marriott Bon voy’s portfolio of 30 extraordinary brands and over 8,100 hotels and resorts, as well as more than 65,000 premium home rentals on Homes & Villas by Marriott International, in some of the most memorable des tinations in the world.
In addition, Cardmembers will en joy greater access to perks provided to members of Marriott Bonvoy in cluding an exclusive 20% discount on food and beverage options at
participating Marriott properties in the Kingdom until October 31, 2023.
The Marriott Bonvoy American Express Credit Card is a US dollar card that provides a 0% foreign exchange fee when spending in Saudi Riyals (SAR). Cardmembers can earn 5 Marriott Bonvoy points for every US$1 (or its equivalent in other currencies) spent at partici pating Marriott Bonvoy properties around the world. Cardmembers can also earn - 3 points for each
US$1 spent internationally (exclud ing US dollar and SAR) and 2 points for every US$1 (or SAR equivalent) transaction within Saudi Arabia.
Cardmembers will automatically be given annual Marriott Bonvoy Sil ver Elite status, which gives them additional benefits such as bonus points for stays and Priority Late Checkout. Members will be upgrad ed to Gold Elite status if they spend US$30,000 within a calendar year. Eligible Cardmembers can also en joy a limited-time welcome bonus offer of 60,000 Marriott Bonvoy points if they spend US$3,000 in the first three months.
“The launch of the new Marriott Bonvoy American Express Cred it Card aligns with our strategy to provide customers with greater payment choice while meeting their specific needs against a backdrop of continued growth in travel. As the first Card in the Kingdom which provides hospitality rewards, it al lows Cardmembers to earn points when making everyday purchas es that can be redeemed towards hotel stays at Marriott properties across the world and other expe riences. We are always exploring ways in which we can enrich our Cardmembers’ experience and we’re pleased to partner with Mar riott Bonvoy to continue to deliver incredible value and service to our Cardmembers, wherever life takes them,” commented Mr. Fahad Bin Mubarak Al Guthami, Chief Exec utive Officer at American Express Saudi Arabia.
Neal Jones, Chief Sales & Market ing Officer, Europe, Middle East & Africa, Marriott International
said, “We are thrilled to work with American Express Saudi Arabia to offer Marriott Bonvoy members more ways to earn Marriott Bonvoy points at our hotels in the Kingdom and across our portfolio of hotels, resorts and home rentals globally. Not only is this an expansion of our existing relationship with American Express, but it is also a reflection of our hyper-local strategy that fo cuses on delivering extra value to our members in the Kingdom. We are excited for new Cardmembers in the Kingdom to use their card to earn points and experience our ex traordinary properties and homes around the world, as well as access some incredible money-can’t-buy experiences through Marriott Bon voy Moments.”
The Marriott Bonvoy American Express Credit Card is tailored to meet the needs of Cardmembers in Saudi Arabia and bolster their loy alty status with Marriott Bonvoy, opening a world of experiences. Those looking to travel within the
Kingdom can experience Marriott Bonvoy’s portfolio in the coun try which features more than 30 properties across world-renowned brands such as The Ritz-Carlton, The Luxury Collection, JW Marri ott, Sheraton, Marriott Hotels and Aloft Hotels.
Other Marriott Bonvoy American Express Credit Card benefits in clude a US $100 Property Credit, which can be used on eligible pur chases during a two-night min imum stay at participating luxu ry hotels worldwide across The Ritz-Carlton and St. Regis brands, an annual free night stay at Mar riott Bonvoy hotels, airport lounge access, and travel insurance with Card usage from American Ex press. Cardmembers are also able to transfer points to over 40 major airline frequent flyer programs. All Marriott Bonvoy American Express Cardmembers have access to a 15 Elite Night Credit each calendar year.
MAWANI
SAUDI PORTS AUTHORITY SIGNS 7 AGREEMENTS DURING THE SAUDI MARITIME CONGRESS
The Saudi Ports Authority (Mawani) signed seven con tracts and Memorandums of Understanding (MoUs) with part ners from the public and private sectors with a total exceeding SAR900 million, which included establishing a new integrated lo gistics park at Jeddah Islamic Port, developing the infrastructure ac cording to the latest global stan dards, as well as developing the new ports’ management system. As the signing took place at the Saudi Maritime Congress hosted in Dam mam between 28-29 September 2022, with the patronage of HRH Prince Ahmed bin Fahd bin Salman bin Abdulaziz Al Saud, Deputy Gov ernor of Eastern Province.
By signing the contracts and MoUs, Mawani aims to achieve complete transformation in the process of operations and logistical support at Saudi ports, in line with initiatives assigned to the Authority with in the Saudi Vision 2030 program, and to fulfill the objectives of the National Transport and Logistics Strategy (NTLS) to position Saudi Arabia as a global logistics hub.
As the first contract signed with Globe Group to build an integrated logistics park and a re-export zone at Jeddah Islamic Port over an area of 135,000 m2, in order to provide and employment opportunities and enable national companies special ized in the logistics industry.
While the second contract was signed with PC Marine Services with a total of SAR458 million to co operate in strengthening food se curity through Jeddah Islamic Port, by constructing new berths with a design depth of 16 m and a length of 1100 m, while increasing the number of berths from 26 to 31 in the multi-purpose terminal to ac commodate large dry bulk vessels, develop infrastructure to receive larger dry bulk carriers and meet the local market demand of grains, as well as securing the Kingdom’s strategic grain reserve by increas ing the imported grains.
Whereas mawani also signed a contract with Modern Building Leaders (MBL) in cooperation with Huta Hegerfeld Saudia Ltd, to im plement the project of deepening the approach channels, turning ba sins, waterways, and the southern terminal basin at Jeddah Islamic Port with a total of SAR184 million, which will facilitate receiving large vessels with a capacity of 24,000 TEUs.
While Mawani signed another con tract with Giza Arabia to implement the security system project at King Fahad Industrial Port in Yanbu with a total exceeding SAR61 million, which will increase the efficiency of facilities and managing security vulnerabilities by developing the port’s security system according to best global practices.
Meanwhile, Mawani signed a MoU with King Abdulaziz University to implement the best practices in the fields of research, training, and academic affairs related to ports as well as the maritime transport and logistics sector, while aiming to strengthen the cooperation in the fields of occupational health
and safety, as well as the Maritime Law and investigations of maritime accidents and injuries, along with protecting the environment from oil leakage and pollution.
In addition, Mawani signed a MoU with the Saudi Accreditation Cen ter to provide accreditation ser vices to the conformity assessment bodies contracting with Mawani, and strengthen the cooperation in the fields of research and ex changing expertise, to further en sure costumer protection as well as general health and safety according to the assessment standards in the Kingdom.
As Mawani also signed a MoU with Tabadul to develop the ports’ new management systems and imple ment the Fourth Industrial Revo lution (4IR) technologies in Saudi ports, in line with the Smart Ports initiative to expand the services provided at the ports and increas ing the 46 current services to reach 150 services, in order to achieve the objectives of the digital transfor mation in the logistics sector.
Through its participation at the Congress, Mawani focused on strengthening communication along with showcasing promising services and solutions in the King dom of Saudi Arabia, while it re ceived leaders and experts within the maritime transport and logis tics industry on local and inter national level at its booth in the congress, to share the latest devel opment of Saudi ports.
Noting that the Saudi Maritime Congress is held annually in coop eration with Mawani, the National Shipping Company of Saudi Ara bia – Bahri, and several strategic founding partners, as it gathers experts within the maritime trans port and logistics sector, along with providing a platform for the pio neers within the industry region ally and globally to discuss invest ment and development, in line with
the objectives of Saudi Vision 2030 which aim to position the Kingdom as global logistics hub.
Saudi Ports Authority (Mawani) was established in 1976 to oversee the operations of the Saudi ports. Since its inception, Mawani has been keen on transforming the Saudi ports into investment platforms and facilitating the Kingdom’s trade with the rest of the world. The Au thority seeks to achieve an effec tive regulatory and commercial environment supported by an op erating model that enables growth and innovation in the Kingdom’s maritime industry. It also envisions developing a sustainable and pros perous ports sector to consolidate the Kingdom’s position as a leading global logistics hub.
Mawani strives to realize Saudi Arabia’s economic and social am bitions by ensuring reliable and ef ficient logistics operations, as well as creating a safe and sustainable maritime environment. Developing the Kingdom’s industrial capabil ities to fulfill the objectives of the National Transport Strategy in line with Saudi Vision 2030, has and will always be one of Mawani’s main ob jectives, thus contributing to mak ing Saudi Arabia a pioneer in the ports sector.
Brands Directory
Abercrombie & Kent abercrombiekent.com
Al Faisaliah Hotels al-faisaliah.hotels-riyadh.com
Alula Moments experiencealula.com
Armani Code armani.com
American Express americanexpress.com
Audemars Piguet audemarspiguet.com
AV One av1group.com.sg Boucheron boucheron.com
Bugatti bugatti.com
Carolina Herrera carolinaherrera.com
Cartier cartier.com
DANA AL ALAMI danaalalami.com
Di Dietrich asia.de-dietrich.com
Dior dior.com Elie saab eliesaab.com Ex-Nihilo ex-nihilo-paris.com Guerlain guerlain.com
Juffali Automotive juffali.com
Jura jura.com Lamborghini lamborghini.com
Leonard Joel leonardjoel.com.au
Lina Malaika instagram.com/linamalaika
L’afshar lafshar.com
Loewe loewe.com
Loft Riyadh loftstore.com
Lomar lomar.sa
Louis vuitton louisvuitton.com
Maison Francis Kurkdjian franciskurkdjian.com
Mawani mawani.gov.sa
Messika messika.com
Mohammed AlTurki instagram.com/moalturki
Montblanc montblanc.com Montegrappa montegrappa.com Prada prada.com
Park Hyatt hyatt.com
Patchi patchi.com Pat Mcgrath Labs patmcgrath.com
Peninsula Hotel peninsula.com
Ralph lauren ralphlauren.com
Repossi repossi.com
RL Fine Arts rlfinearts.com
Sheraton Grand Doha Resort & Convention Hotel marriott.com
Steinway And Sons steinway.com
Sobha Realty sobharealty.com
Taller Marmo tallermarmo.com TLN Academy tln.academy Yves Saint Laurent ysl.com
Zena Louay instagram.com/zena_louay
THE LUXURY NETWORK ACADEMY: AFFLUENCE AT YOUR FINGERTIPS
The world’s leading luxury affinity marketing and business networking group; creating partnerships be tween the world’s most prestigious luxury brands, The Luxury Network Internation al, has officially launched The Luxury Net work Academy, an educational initiative for individuals who are keen on joining the growing community of the luxury industry.
The Luxury Network Academy was founded by the elite network’s Global CEO, Mr. Fares Ghattas. According to Mr. Ghattas, “Each individual who is willing to learn must have access to the rightful practices in the luxury sector. Our objective is to make the impossible possible for anyone with an internet connection, to be granted the opportunity to be skilled and to be able to learn from the greatest certi fied masters in the luxury industry.”
In times of downsizing, global unemploy ment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised. Therefore, The Luxury Network Interna tional has launched a world-class learning website to bring professional training
videos from iconic professionals who con tributed to putting standards in their field and entrepreneurship in all sectors.
The Luxury Network Academy seeks to conduct self-study training or teaching courses that will be promoted and con ducted on the academy’s official website and promoted globally. The self-study courses will feature world-class iconic ex perts in various fields such as luxury sell ing, entrepreneurship, media, etiquette, fashion, brand management, travel, and many more.
“People learn easier by listening to inspiring success stories.”
Through rolling The Luxury Network Academy short training videos, young and expert professionals and entrepreneurs will be encouraged to learn more interest ing and knowledgeable topics which are the results of the professional experiences of the speakers. These exclusive videos are promised to be impressive, informative, inspirational, and impactful.
Access to these videos may be purchased by the public including the network’s offi cial members, global offices, and clients.
LOGIC-DEFYING PERFORMANCE
The Model S-15 sound system has been installed in hundreds of high performance home cinemas and living rooms all over the world.
It is petite and so discreet it can be installed without compromising decor, but don´t let the size fool you. Model S-15 is an incredibly powerful speaker recognised with numerous awards and accolades, making it the clear choice for those seeking perfection at a competitive price point.
Millenia