TLN KSA Issue 20 V2 WEB

RAMADAN KAREEM

SWEET MOMENTS TOGETHER

ISSUE 20 | Mar - Apr 2025

Bugatti Saudi Arabia Launches the Tourbillon in the Kingdom

Musalli Jewelry’s Spectacular Celebration of Saudi Founding Day 2025

Interview with Eyad Abdullah Mashat The Visionary Behind Saudi Arabia’s Fashion Renaissance

Firas Mneimneh Appointed General Manager of Radisson Collection Residences, Riyadh

The St. Regis Riyadh Hosts Artist Aida Murad

Zuma Riyadh Presents a Curated Ramadan Experience

Femi9 Presented an Immersive Fashion & Art Experience

Boutique Group embraces new chapter with leadership succession

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The

Saudi Arabia Launches the Tourbillon in the Kingdom

Bugatti

Bugatti Saudi Arabia is proud to introduce the Bugatti Tourbillon to the Saudi market, marking a significant milestone in hypercar innovation and luxury. This V16 hybrid masterpiece embodies cutting-edge engineering, blending electrified efficiency with raw power to create an unparalleled driving experience. Designed with aerodynamics at its core, the Tourbillon features a meticulously handcrafted interior that reflects Bugatti’s commitment to perfection.

With a legacy spanning over a century, Bugatti has

On the Road

consistently redefined the limits of automotive excellence. From the legendary Type 35 to the revolutionary Veyron and Chiron, each model has pushed the boundaries of performance and design. The Tourbillon continues this tradition, offering stateof-the-art technology, exquisite materials, and the finest craftsmanship.

Owners in Saudi Arabia will have access to Bugatti’s exclusive Sur Mesure program, allowing them to personalize their vehicles with bespoke finishes and

tailor-made interiors. Whether it’s custom paintwork, intricate detailing, or one-of-a-kind upholstery, each Tourbillon is a reflection of its owner’s unique vision.

Bugatti’s presence in the Kingdom continues to expand, with world-class showrooms and bespoke customer experiences that bring enthusiasts closer to the brand’s rich heritage and groundbreaking innovations. As Bugatti steps into 2025, it remains dedicated to shaping the future of luxury, performance, and engineering, ensuring that the Tourbillon stands as a symbol of automotive excellence in Saudi Arabia and beyond.

On the Road

ROLLS-ROYCE MOTOR CARS MIDDLE EAST & AFRICA CELEBRATES RECORD YEAR FOR BESPOKE & SALES

A RECORD YEAR FOR BESPOKE

* Rolls-Royce Motor Cars Middle East & Africa leads the world for Bespoke value and achieves consecutive record annual sales

* Opening of four new showrooms in the region confirms Rolls-Royce Motor Cars’ position as a true House of Luxury

* Over £300 million investment committed to extending the Home of RollsRoyce at Goodwood, expanding Bespoke and Coachbuild capabilities

In 2024, Rolls-Royce Motor Cars Middle East & Africa was the largest Bespoke region by average value per motor car.

The region has once again set a new benchmark for highly sophisticated and exclusive commissions. Extraordinary examples include:

* Couture Phantom, featuring a delicate lace-inspired embroidered gallery, a Bespoke interior of Sunrise and Grace White leather, and a unique two-tone paint application in Crystal over Palais Nemaskar Dawn and Crystal over Arctic White.

* Rose Spectre, with intricate rose embroidery on the headrests and rear waterfall, along with personalised airbrush artwork and a 3D embroidery technique blending yarns.

* A specially commissioned Phantom, designed to mark a client’s milestone 50th birthday with his initials on the Coachline, treadplates, and headrests, and a Starlight Headliner recreating the constellation on his birthdate and birthplace.

These sophisticated Bespoke creations underscore RollsRoyce Motor Cars’ ongoing commitment to offering highly personalised experiences which lead to the creation of

emotionally resonant masterpieces, showcasing RollsRoyce’s exceptional craftsmanship, design, and innovation in the Middle East and beyond.

AN UNMATCHED CLIENT EXPERIENCE

Rolls-Royce Motor Cars’ commitment to Bespoke is reflected in its Private Offices. The Private Office in Dubai was the first outside Goodwood, setting the global template which offers clients the opportunity to work closely with a dedicated regional Designer and Bespoke Experience Manager, serving as an extension of The Home of Rolls-Royce at Goodwood in the region. Working with the Private Office team, clients can create a deeply personal and elaborate motor car, thereby turning their dreams into a reality.

Following the successful showroom openings in Qatar and Saudi Arabia in recent years, the new showroom openings in Dubai, Abu Dhabi, Kuwait, and Bahrain in 2024 underscore Rolls-Royce Motor Cars’ evolution into a true House of Luxury. Bringing the brand’s refreshed visual identity to life, and designed to appeal to a younger, self-made, and highly individual clientele, these new showrooms offer a fully immersive client experience, reflecting the marque’s commitment to delivering unparalleled luxury and personalisation.

The Rolls-Royce Motor Cars invitation-only members’ app, Whispers, continued to thrive in 2024, offering an exclusive digital member’s club where clients can manage their RollsRoyce motor cars, network with fellow members, and gain unique insights into both the marque and the wider luxury world. The app also facilitates direct communication between senior Rolls-Royce motor cars executives and owners of Goodwood-era Rolls-Royce motor cars, strengthening the bond between the brand and its discerning clients.

MIDDLE EAST SALES PICTURE

Driven by the ultra-luxury super coupé Spectre, which had its first full year of sales, and the launches of Cullinan Series II and Ghost Series II and their respective Black Badge models, the Middle East and Africa saw increased interest across the Rolls-Royce lineup in 2024, including the pinnacle RollsRoyce Phantom

In 2024, the Middle East achieved record sales with top performance rankings globally in Dubai, Abu Dhabi, and Riyadh.

On the Road

Bahrain and South Africa also achieved their highest annual sales on record.

GOODWOOD FACILITY EXPANSION

Rolls-Royce Motor Cars has announced an investment of over £300 million to extend the Home of Rolls-Royce at Goodwood, reinforcing its position as a leader in handcrafted luxury and Bespoke craftsmanship. With the marque’s expansion of its global Private Office network and the increasing demand for highly intricate Bespoke, the investment is primarily to create more space for both Bespoke and even more complex Coachbuild projects. It marks the largest capital investment since the plant’s opening in 2003 and will enable Rolls-Royce Motor Cars to meet the evolving demands of its Middle Eastern clientele, further supporting the brand’s commitment to exceptional craftsmanship, Bespoke excellence, and innovation. Rolls-Royce Motor Cars Middle East & Africa looks forward with confidence to unveiling more Bespoke creations in 2025.

“

2024 has been a remarkable year for RollsRoyce Motor Cars, particularly in the Middle East & Africa, where the region continues to set the global benchmark for Bespoke commissions. The success of our Private Office in Dubai - our first outside Goodwood – and the opening of four new showrooms across the region have been pivotal, offering discerning clients exclusive luxury spaces to immerse themselves in the wonderful world of RollsRoyce Motor Cars. We have seen strong demand across all models with more clients seeking highly personalised features. The Middle East remains at the forefront of our Bespoke philosophy, and we are confident the demand for exceptional, tailored, emotionally resonant luxury will continue well into 2025 and beyond.”

James Crichton, Rolls-Royce Motor Cars, Regional Director Middle East & Africa

A

New Name, a New

Era:

Meet the Audi A5

Audi Middle East proudly welcomes the new Audi A5 and S5 models to the region. Embodying sophisticated design, exhilarating performance, and cutting-edge technology, the Audi A5 lineup represents a bold evolution from the iconic A4 nameplate, which has been a pillar of Audi’s lineup since 1994.

By introducing the A5, Audi builds upon the legacy of the A4 while showcasing a renewed focus on innovation and performance. The model retains the beloved fastback configuration, combining practicality with the compact luxury and sportiness that Middle Eastern drivers have come to expect.

Performance That Thrills

The new Audi A5 range offers potent yet efficient TFSI powertrains. The A5 Sedan 35 TFSI delivers 150 hp and 280 Nm of torque, reaching 100 km/h in 9.8 seconds with a top speed of 216 km/h. For those seeking a sportier edge, the A5 Sedan 40 TFSI produces 204 hp and 340 Nm of torque, allowing a 7.8-second sprint to 100 km/h and a top speed of 248 km/h. Both models come with front-wheel drive and a smooth 7-speed S tronic transmission, striking the perfect balance between energetic performance and daily usability.

Driving enthusiasts will find the S5 Sedan especially compelling, courtesy of its 3.0L V6 TFSI engine generating 367 hp and 550 Nm of torque, enabling a 0–100 km/h time of just 4.5 seconds. Alongside permanent quattro all-wheel drive, the S5 features torque vectoring and adaptive damping sports suspension for exceptional handling dynamics, ensuring drivers can confidently tackle both urban environments and open highways.

A Striking Exterior Design

Embodied in a sleek, athletic silhouette measuring 4.8 meters in length, 2.0 meters in width, and 1.4 meters in height, the Audi A5’s exterior captures attention from

every angle. The signature Singleframe grille is complemented by sculpted lines that enhance aerodynamic efficiency, while Matrix LED headlights offer selectable light signatures for optimized visibility. At the rear, optional OLED taillights underscore Audi’s commitment to innovative lighting technology.

Thanks to a 2.8-meter wheelbase, the A5 also boasts well-balanced proportions, giving it a poised stance on the road. Whether cruising city streets or speeding along desert highways, the design exudes both elegance and practicality – qualities that have long defined Audi’s aesthetic.

A Driver-Focused Interior

Inside, the A5 showcases Audi’s newest interior language, anchored by a large curved digital display housing three key screens. Drivers benefit from an 11.5-inch Audi Virtual Cockpit, while a 14.5-inch MMI touch display offers intuitive access to infotainment and vehicle settings. Front-seat passengers enjoy an additional 10.9-inch screen with dynamic privacy mode, helping to minimize distractions for the driver.

On the Road

High-quality materials ensure premium comfort, while ample legroom and headroom make longer journeys especially enjoyable. The 445-liter trunk (expandable to 1,299 liters with the rear seats folded) provides versatile cargo space. For audiophiles, a Bang & Olufsen 3D Sound System– standard in the S5– adds immersive audio, amplified by the optional speakers integrated into the seat headrests.

Availability & Pricing The all-new Audi A5 range is now available for pre-order across the Middle East, with showroom arrivals beginning during Ramadan 2025*. At launch, the lineup includes the A5 Sedan 35 TFSI (150 hp), A5 Sedan 40 TFSI (204 hp), and S5 Sedan V6 TFSI (367 hp). Future variants – A5 Sedan 45 TFSI quattro (272 hp) and RS 5

performance V6 PHEV (exceeding 580 hp) – are set to arrive in early 2026. In the UAE, prices begin at AED 198,300 for the A5 35 TFSI advanced and AED 314,100 for the S5, inclusive of VAT, Service Plan, Roadside Assistance, and Registration.

*Availability and timing may vary by market, including Jordan and Lebanon.

For more information, please visit www.audi-me.com

MUSALLI JEWELRY’S SPECTACULAR CELEBRATION OF SAUDI FOUNDING DAY 2025

In a dazzling tribute to Saudi heritage and craftsmanship, Musalli Jewelry hosted an unforgettable evening in honor of Saudi Founding Day 2025. The event gathered an elite circle of super influencers, prominent media figures, and esteemed guests for a night that seamlessly blended tradition, opulence, and artistic expression.

299 Carats of Diamonds: A Gift of Prestige and Legacy

In a grand and symbolic gesture, Musalli Jewelry gifted 299 carats of diamonds to commemorate Saudi Founding Day. Sixty of these carats were presented to the esteemed guests, influential media personalities, and top-tier influencers attending the event, marking an unforgettable moment of prestige and celebration. Each diamond embodied the brilliance and resilience of Saudi heritage, reinforcing Musalli’s commitment to honoring history through timeless luxury.

The celebration was not just about opulence; it was a journey through history, where Musalli Jewelry paid homage to the deep-rooted cultural legacy of Saudi Arabia. The brand unveiled its exclusive Founding Day Collection, a breathtaking fusion of rose gold and yellow gold, mirroring the richness and depth of the Kingdom’s heritage. These statement pieces were designed to reflect the strength, beauty, and evolution of Saudi culture, reimagined through contemporary artistry.

A Night of Elegance, Culture, and Influence

The intimate yet grand aJair was curated with intricate details that celebrated the spirit of Founding Day, from the carefully selected décor to the rich storytelling behind each jewelry piece. Guests were immersed in a world where heritage met luxury jewelry, reinforcing Musalli’s role as a brand deeply rooted in tradition yet ever-evolving in luxury.

With every diamond gifted and every gold piece unveiled, Musalli Jewelry not only honored the past but also embraced the future—one where heritage shines as brightly as the most precious gemstones.

A Celebration to Remember

Musalli Jewelry’s Founding Day 2025 celebration was more than an event—it was a statement of pride, artistry, and timeless elegance. As the night unfolded in a setting of unmatched luxury, it became clear that Musalli is not just creating jewelry; it is crafting a legacy.

INTERVIEW WITH EYAD

ABDULLAH MASHAT

THE VISIONARY BEHIND

SAUDI ARABIA’S FASHION RENAISSANCE

Eyad Mashat is a visionary leader and a trailblazer in the Saudi Arabian fashion industry.

As the founder of FAD International, he has transformed a single Femi9 store in Riyadh into a fashion empire with a presence across the Middle East and even Switzerland.

Known for his sharp business acumen and passion for fashion, Mashat has redefined accessible style for young, fashion-conscious women while also making waves in high-end evening wear through his brands, Vivid Flair & Femi9.

With over two decades of experience, his entrepreneurial journey is a testament to his innovative mindset, commitment to excellence, and dedication to empowering women.

Founder & CEO Of FAD internationl Eyad Mashat

1. Reflecting on the past 25 years, what inspired you to create Femi9, and how did your time in Mena Region influence your vision?

Our family has been in the clothing business since 1934, and I wanted to carry the legacy forward by creating a Saudi clothing brand that would last for decades—if not more—and expand geographically. Every country you visit offers a different perspective, and Switzerland was no exception.

2. Your family has deep roots in the textile industry. How did those early experiences shape your approach to business and design?

My father taught me the ins and outs of the industry and helped me develop my business acumen. Over time, I gained my own knowledge and evolved as a businessman. However, to this day, I still consult with him to enrich my decisions.

3. Fashion retail is highly competitive. What were some of the significant challenges you faced in the early years, and how did you overcome them?

Businesses encounter challenges at every stage, whether in their early days or well into their growth journey. Early on, our main challenges included finding reliable trend consultancy, translating our brand DNA into cohesive designs, and sourcing the right designers—all of which involved a great deal of trial and error.

4. The launch of TheLevele.com marked a significant milestone for FAD International. How do you see the role of e-commerce evolving in Saudi Arabia and the GCC?

Previously we acquired the platform, originally called Vanilla, in 2018 and rebranded it as THELEVELE.com. This acquisition was a significant learning experience for the team and me. Most importantly, it gave us an early understanding of online operations ahead of our competitors. Two years later, it was acquired by an investor.

5. What challenges did you face in transitioning to online retail, and how did you ensure a seamless experience for your customers?

We faced many challenges, but the most important was encouraging customers to explore our collections online and shop in a new way while ensuring the interface was user-friendly and visually appealing. The e-commerce ecosystem is highly dynamic, and we continue to tackle new challenges as they arise. However, I believe a big part of our success lies in always listening to our customers and prioritizing their satisfaction.

6. You emphasize the importance of building a family-like work culture. How does this approach contribute to the success of your organization?

When you have a team that shares the same values, the potential for growth

increases exponentially. When everyone is personally invested, teams become more motivated, collaborative, and engaged.

7. What leadership principles have guided you in managing a growing team and maintaining a shared vision over the years?

Ownership and responsibility have always been a key focus for me. Openness to new ideas also plays a huge role—even when they fail. A failed idea is often still a success because it teaches us valuable lessons that influence future ventures.

8. As a pioneer in Saudi fashion, how do you see the local fashion scene evolving in the next decade?

The fashion industry in Saudi Arabia—and globally— has always been highly competitive. As technology and methodologies advance, I believe the future holds

great potential, especially with the strong support from the Ministry of Culture and the Fashion Commission.

9. What role do you believe Saudi designers and brands will play on the global fashion stage?

Saudi Arabia is home to many talented designers who have the potential to compete with world-class names. As the country gains recognition as a fashion hub, I believe we will see more local talent making an impact on the global fashion scene.

10. What advice would you give to young entrepreneurs looking to make their mark in the fashion industry?

Developing a unique brand identity should always come first. Once you establish a solid and consistent brand image, you can focus on building a business

““ I feel privileged to have this opportunity to represent this rising kingdom through a wonderful collection like this. Saudi is and has always been a nation of modernization, legacy and diversity.” Artist. Taim Eyad Mashat

model and translating your brand DNA into a product or service. The final element to consider is pricing.

11. What are your long-term goals for FAD International and your brands, both locally and internationally?

Our strategy for the next five years is to expand within the Middle East and beyond.

12. Your brands employ a majority of women. How does empowering women align with your personal and professional values?

Our brand is deeply centered around women and femininity. Having strong women on the team is not only empowering but also the right decision for our business. Women excel and innovate in this industry. We have also launched multiple female-centric initiatives, such as WAM (Women’s Appreciation Month).

13. What’s your favorite fashion capital in the world? Paris.

14. One item every woman should have in her wardrobe?

The right outfit can enhance a woman’s appearance, but ultimately, her confidence and personal taste determine what she should have in her wardrobe.

15. The most valuable lesson you’ve learned in 20 years of business?

Be a jack-of-all-trades. Adaptability and continuous self-improvement are what make and keep you successful.

16. Can you name any major achievements you’ve reached in the past year?

Last year was filled with many small wins and a few major achievements. One of the most significant milestones was our listing on Saudi Arabia’s Nomu-Parallel Market, making FAD one of the first Saudi fashion companies to go public. This was not only a proud moment for us but also a strong indicator of the fashion industry’s growth potential in Saudi Arabia and the region.

17. We’ve seen that your son, Taim, was involved in the Daum Collection. His drawings of Saudi city landscapes inspired a dedicated collection for Foundation Day. Can you tell us more about it?

Taim is a passionate and emerging young artist. His creative touch added a unique element to the collection. I see him as a great artist, and I wish him a bright future.

Radisson Hotel Group is proud to announce the appointment of Firas Mneimneh as General Manager of the highly anticipated Radisson Collection Residences, Riyadh, set to open in the second quarter of this year. With over 26 years of international hospitality experience spanning Italy, Poland, the UAE, Jordan, Iraq, and Saudi Arabia, Mneimneh’s visionary leadership and commitment to operational excellence will elevate the property to an unparalleled standard of luxury living in Riyadh’s dynamic capital.

FIRAS MNEIMNEH APPOINTED

GENERAL MANAGER OF RADISSON

COLLECTION RESIDENCES, RIYADH

The Radisson Collection Residences, Riyadh marks the third Radisson Collection property in the Kingdom, joining the acclaimed Mansard Riyadh, A Radisson Collection Hotel, and Nofa Riyadh, A Radisson Collection Resort. Situated on King Fahad Road, the residence is designed to blend contemporary luxury with the authentic charm of its location, offering 170 high-end serviced keys, including eight penthouses and four villas, ideal for short- and long-term stays.

Mneimneh’s illustrious career in the hospitality sector spans multiple continents, bringing invaluable operational, financial, and commercial expertise to his new role. Holding an MBA in Hospitality Management and Tourism from Rome, Mneimneh is widely recognized for fostering a culture of innovation, inclusion, and talent development throughout his career.

““It is an honor to lead the team at Radisson Collection Residences, Riyadh,” said Mneimneh. “It’s a magnificent property that will stand unchallenged as offering the ultimate in luxury hospitality in the region through the exceptional suite of truly memorable guest experiences we offer. I am thrilled to have the opportunity to lead such a dynamic team of consummate professionals and look forward to contributing both to Radisson Collection’s legacy of excellence and to supporting Saudi Vision 2030, which has been the catalyst behind the Kingdom’s meteoric transformation that continues to inspire me every day.”

During his tenure as General Manager of Mansard Riyadh, A Radisson Collection Hotel, Mneimneh demonstrated exceptional leadership, particularly during the pre-opening phase of the hotel and its signature facilities. He successfully oversaw the opening of Sadelle’s, a renowned New York-inspired restaurant celebrated for its upscale bakery and brunch offerings; Lami Dave, a refined French dining experience combining traditional and contemporary flavors; and Carbon, a modern Italian-American known for its innovative menu and sophisticated ambiance. Additionally, he ensured the seamless launch of a state-of-the-art spa, positioning the property as a leader in wellness and luxury. His visionary leadership not only drove operational excellence but also fostered a reputation for diversity, sustainability, and innovation. Under his guidance, the hotel became one of the most culturally diverse properties in the region, with over 35 nationalities represented on the team.

The Radisson Collection Residences, Riyadh is part of Radisson Hotel Group’s strategic growth in Saudi Arabia, which currently includes 30 properties in operation and 18 under development. Globally, Radisson Collection continues to expand with iconic properties in Rome, Venice, and Madrid, including the recently signed Radisson Collection Hotel, Madrid, located in the historic Generali building.

The Trendsetter

“Basel Talal, Managing Director, KSA, Levant, and Pakistan at Radisson Hotel Group, commented:

“Firas Mneimneh’s expertise and dedication to excellence in hospitality and service, are perfectly aligned with the Radisson Collection brand. His leadership will bolster the success of this extraordinary property, which we’re confident will champion a new benchmark for luxury living in Riyadh as we continue to develop this lucrative market and add quality and value to its dynamic hospitality sector.”

Designed in the Salmani architectural style, the Radisson Collection Residences, Riyadh features exclusive amenities, including two penthouses with private rooftop pools and panoramic city views, a fitness center, and a seamless blend of contemporary design with traditional elegance. Its prime location in the Al Mutamarat District offers convenient access to Riyadh’s business hubs, leisure destinations, and key government offices, making it a landmark destination for business and leisure travelers alike.

Radisson Collection’s growing portfolio of nearly 65 hotels includes recent openings such as the Radisson Collection Hotel, Roma Antica in Italy and the Radisson Collection Hotel & Spa, Riverfront Srinagar in India. Upcoming openings in 2025 include the Radisson Collection Hotel, Basilica Budapest and the Radisson Collection National Resort, Brussels.

“Disruption is the only way the luxury industry can evolve.”

- Sascha Lilic

The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

TLN.ACADEMY

THE ST. REGIS RIYADH HOSTS EXCLUSIVE EVENING WITH GLOBAL IMPACT ARTIST AIDA MURAD

The St. Regis Riyadh is delighted to announce a truly unforgettable encounter with Aida Murad, the globally celebrated impact artist. On February 15th, 2025, Jackie Restaurant will host a one-nightonly dinner unveiling her latest art collection under the theme “Life is a Miracle.”

In addition to this exclusive dinner, guests can also experience private art tours with Aida Murad from February 9th through February 17th. These tours offer an intimate look at her new collection and the inspiring personal narratives that shaped her work. During the dinner on February 15th, Aida will guide attendees through a focused art tour and read an excerpt from her new coffee table book, Life is a Miracle. To learn more about the book, please visit: www.lifeisamiraclebook.com. Additionally, guests will dine on a hand painted canvas immersing them in a fusion of art, storytelling and gastronomy.

An Exclusive Ticketed Dinner Experience

On this special evening, Jackie Restaurant’s talented chefs will present a bespoke multi-course menu, thoughtfully crafted to reflect the themes of resilience, passion, and transformation that define Murad’s artwork—and reinforce the powerful notion that “Life is a Miracle.”

Murad’s distinctive technique—painting solely with her fingers, a method she developed during a 4.5-year battle with semi-paralysis—has led to 11 sold-out collections and 37 global exhibitions. This immersive experience will allow guests not only to witness the unveiling of her latest collection but also to explore the deep emotional narratives woven into each piece.

Aida Murad

A Visionary in the Art World

Beyond her artistic achievements, Murad has collaborated with Grammy Award-winning drummer John Densmore of The Doors and holds prestigious titles such as Inaugural Artist in Residence at Georgetown University’s Lombardi Comprehensive Cancer Center and TED’s Tech Inaugural Artist. Her work has been auctioned by the New York Public Theatre and recognized by Tony Award winner Lin-Manuel Miranda and his father. Additionally, she has spoken at the United Nations on the role of art in social impact and has been named a BMW Foundation Leader.

stregisriyadh.com

ISLAND SHANGRI-LA, HONG KONG UNVEILS A NEW ERA

OF INNOVATIVE FAMILY-FRIENDLY LUXURY

An enchanting family getaway with 21 new rooms and suites and exclusive family services in the heart of Hong Kong

Hong Kong Wonders Two-Bedroom Suite: Kids Room

With playful adventure, whimsy, and signature flair, the entire 45th floor of the Island Shangri-La, Hong Kong has been designed for families, heralding a new standard of luxury for guests looking to spend quality time with their children, inspire young imaginations, and create lasting memories.

The 21 luxurious themed rooms and suites, designed to make time away with little ones extra special with a smooth, stress-free stay that does not compromise on style or comfort, are complemented by exclusive family services, including ‘The Hangout’ - a beautifully designed living-dining-play room and ‘The Pantry,’

which offers a wide range of children-related appliances for parents to use, so that the whole family can enjoy exploring Hong Kong without the need to pack every necessity.

Clifford Weiner, General Manager of Island Shangri-La, Hong Kong, states: “We are very proud to be the first to create a luxury family-friendly haven that combines a playful sense of adventure for children and sophistication for parents ensuring every moment spent with us is cherished and memorable.”

Innovative design-led Family Floor in the heart of Hong Kong

The adventure begins in the 45th floor lift lobby now transformed

into a Hong Kong train station with a moving model train. Each corridor has either a garden or marine theme, and leads to doors stencilled with local forest and marine animals designed to help younger guests find their Peak- or harbour-view getaway.

Inside the spacious, design-led rooms and suites, there is plenty to explore with a choice of ten different, thoughtfully conceived themes, from a timber treehouse and an airship to a magical carriage, all designed to engage young minds.

The rooms include thoughtful touches such as toddler-safe beds fitted with a slide, interactive toys, and child-friendly furnishings and decorations that nod to Hong Kong’s unique culture and landscape. Interiors have been meticulously designed to ensure a seamless blend of sophistication and elegance in the parents’ area, creating a refined and contemporary feel with soft, feminine elements and rich colours and textures. Thoughtful touches include extra luggage space, and larger interconnected suites that enable extended family groups to stay together and hold private parties or special celebrations. In-room babysitting service is also available.

One-bedroom Guestrooms

Available in a Fisherman’s Cove or Garden Lodge setting that celebrates Hong Kong’s natural landscape, these guestrooms combine adult sophistication and

The Pantry, a thoughtfully designed communal space with all the creature comforts of home located on the Family Floor on 45/F of Island Shangri-La, Hong Kong

child-friendly immersive and interactive themes with custom design beds whose bedside panels drop to create an undisturbed darkened place for children to sleep at night while parents enjoy an evening in their own elegant space.

Inspired by Hong Kong’s maritime heritage, the Fisherman’s Cove guestroom has a single deck bed like the ones on a traditional junk, and a rope walkway leading to an observation hut. Kerosene-style lanterns, a sampan-shaped rocking chair, and a boat’s wheel that turns, as well as anchors, buoys, and starfish cushions, add an authentic touch.

The Peak-facing Garden Lodge guestroom has a tiered climbing deck leading up to a viewing platform and a traditional log cabin-inspired bed, walls painted like wildflower gardens, leaf-shaped cushions, wildlife patterns, and evoke the great outdoors.

Two-bedroom Family Suites

These suites offer even more opportunities for family fun and relaxation, with a king-size bed, separate bathrooms and an extra Murphy fold-away bed in the children’s room so friends or extended family can join in.

Learning and discovery go hand in hand with six exciting themed rooms for children that feature a slide, a personalised nameplate, interactive lights and sounds, a treasure trove of toys, and special outfits for role play. Hand-painted

Fisherman’s Cove One-Bedroom

Safari Adventure Two-Bedroom Suite: Kids Room

by a group of local artists, secret animals and motifs around the room are only visible in the beam of a special UV torch. The parents’ spacious, sophisticated ensuite bedroom reflects the nature theme with delicate embroidered details and elegant furnishings. It doubles as a family room and has a large pantry.

The Hong Kong Wonders suite has a bunk bed that looks just like the iconic green trams that cross the city. There is a slide on the upper deck, and interactive panels with buttons and pedals allow children to control sounds and lights. Created by local artist Don Mark, the mural portrays Hong Kong’s iconic landmarks, vibrant neon lights, and rural landscapes.

The Safari Adventure suite recreates the excitement of being on a real safari in a campsite with a canvas-tented bunk bed and a suspension bridge leading to a slide. A treasure chestis filled with toys, a wooden puzzle plays real animal sounds, and the mural shows an African terrain.

Hong Kong’s seas come to life in the Underwater Treasure suite. Enter the submarine bunk bed through a hatch to find driving panels with buttons that control alarms and alerts. The treasure chest overflows with toys, and there is an aquascape to observe the underwater wonders. A colourful mural depicts coral reefs and friendly sea creatures, including jellyfish and starfish, dolphins, and octopuses.

Underwater Treasure Two-Bedroom Suite: Kids Room at night

Airship Voyage Two-Bedroom Suite: Kids Room

Three-bedroom Family Suites

Launching in April 2024, and large enough for parties and special celebrations, these suites offer the ultimate in creativity and fun for both parents and children of all ages. Each comprises a spacious, elegant room with a luxurious king-size bed for parents, a children’s room with an immersive thrills and adventure theme with a slide, and a separate living room. There is also an independent kitchen equipped with cooking facilities, a hydro tap, and child-friendly utensils.

Travel back in time to old Hong Kong in the Airship Voyage suite. Children control the propeller, turbine, and other mechanics of their own airship while a weather projection transports young travellers to different climates. A treasure chest of nostalgic items includes dim sum, milk tea playsets, and an abacus, while the mural illustrates Hong Kong’s history and heritage, buildings, and cultural icons.

Enter a mystical world in the Fairy Garden suite where the pink pumpkin carriage bunk bed is in an enchanted mural landscape of colourful, larger-than-life wild plants, butterflies, and flowers, unicorns and toadstools. A whimsical table and chairs for tea parties, dressup corners, and a treasure trove with a tea set for parties with fairy friends, and flowers, butterflies, and a magic wand complete the scene, while a projection on the ceiling transports young guests

into an extraordinary and spellbinding garden complete with sound.

Exclusive Family Floor Guest Services: The Hangout and The Pantry

The Hangout is a lively communal hub with three parts: a grab & go Station with food counters for children and adults that serve healthy refreshments with sweeping views of The Peak as a backdrop. The adjacent workshop room is designed for children’s activities and board games galore,

as well as dedicated space for creative activities, bookshelves filled with carefully selected books in different languages for all ages, and a well-equipped bathroom with a diaper changing table. The sitting room, a cosy space decorated with botanical wallpaper and comfortable armchairs is ideal for relaxing with friends and family, playing board games and reading.

The centrally located The Pantry is a thoughtfully designed communal space with all the creature comforts

Fairy Garden Two-Bedroom Suite: Kids Room

of home, including a washing machine and tumble dryer, and a wash basin, microwave, and other essentials to enable easy preparation or reheating of meals for children. There is a wide range of children-related quality appliances from strollers to bottle warmers for parents to use, so that the whole family can enjoy exploring Hong Kong without the need to pack every necessity.

The hotel’s expansive 8th-floor pool deck now features an exclusive outdoor WATERPLAY area designed as a joyful space for families. Crafted

with safety in mind for children up to the age of six, the area includes a toddler paddling pool, a splash park with a water tunnel, water jets, and LED lights, as well as playful flower sculptures and an interactive Whack-a-mole wall. These features can be activated to spray water in a riparian environment, creating an enchanting playground that sparks children’s imaginations. Luxury cabanas are available for guests to relax and enjoy Island Shangri-La Hotel’s poolside service. Guests on the 45th floor will also receive a pool bag with amenities, and additional supplies

such as pool toys and swimming diapers are provided on the pool deck for added convenience.

Clifford Weiner concludes: “The launch of the Family Floor at Island Shangri-La underscores our commitment to being leaders in family travel in Hong Kong. We have created a haven which mixes fun and whimsy while also offering practicality for families looking for the ultimate in stress free holidays. We look forward to welcoming our first small guests and helping create memories for all.”

ROCCO FORTE HOTELS, ITALY

CELEBRATES ROMANCE AND ART THIS

VALENTINE’S DAY

Hotel de Russie | “Ti porto a cena a Roma” - a celebration of cherished moments with loved ones: at Hotel de Russie, a Rocco Forte hotel, for a romantic rendezvous at the Restaurant le Jardin. The menu, crafted by Chef Pierangelini, takes guests through a four-course journey: avocado, mango, chili, vanilla, chocolate, and strawberries – ingredients that evoke sensations of pleasure and well-being, with a subtle aphrodisiac allure. A moment to be captured in time by a professional photographer who will be on hand to take guests’ photographs to take home.

Hotel de la Ville | Valentine’s Day offers the ideal setting for a romantic dinner at Café Ginori, where Chef Fulvio Pierangelini will delight guests with a special

menu, thoughtfully curated to pair with the Ginori 1735’s porcelain collections. At the boutique, guests will have the exclusive opportunity to enjoy a live performance by a talented artist from the manufactory on February 14th and 15th, while also finding the perfect gift among the brand’s refined creations.

Villa Igiea | The historic residence of the Florio family offers a double treat for art lovers during Saint Valentine’s weekend. On February 14th, guests can enjoy a dinner at Florio Restaurant with Belgian-Lebanese artist Jean Boghossian, whose exhibition “Palea” is on display at the Church of San Domenico. A selection of sculptures featuring paper books reimagined with fire, as part of an exhibition created in collaboration with the Sebastiano Tusa Foundation, will be on display in the foyer of Villa Igiea. Exclusively for dinner guests, a private tour of the exhibition will be available on Saturday the 15th.

Escape Diaries

“DISCOVER ASEER” HOSTS HIGHLANDER DURING FIRST-EVER HIKING

ADVENTURE IN SAUDI ARABIA

Aseer, in the Kingdom of Saudi Arabia, hosted the HIGHLANDER Adventure, a global hiking event series that launched in 2017, during its first-ever trip to the Kingdom. HIGHLANDER hiking events are carefully selected to be in the most iconic locations with the goal of making multi-day hiking accessible, simple and fun for everyone.

During the “Discover Aseer” series, HIGHLANDER traversed the breathtaking mountains of the Aseer region, including a dramatic visit to Al Habala, where sandstone homes cling to a cliff 400 meters above the ground. The group camped on the edge of a stunning canyon, soaking in panoramic views of the rugged Al Habala mountains.

This unforgettable hiking experience was made possible by the Aseer Development Authority (ASDA), the Saudi Tourism Authority (STA), and the Saudi Sports for All Federation. Together, they led the adventurers to Rijal Almaa, a heritage village renowned for its unique architecture. The journey culminated in a challenging 7-kilometer ascent to Jabal Soudah, Saudi Arabia’s highest peak at 3,015 meters above sea level.

The journey pressed on to Al Yanfa, a timeless village steeped in 900 years of history, where ancient buildings, majestic mosques, and formidable structures stand proudly, gazing over the breathtaking landscapes of Aseer. Each edifice, with its weathered stones and intricate design, its silent presence stands as a testament to the region’s profound and enduring heritage.

With over 40 events across 20 countries, HIGHLANDER’s choice

Escape Diaries

of Aseer as its inaugural Saudi Arabian destination, underscores the region’s untapped potential as a haven for global adventurers. Aseer, rich in cultural heritage, stunning traditional architecture, and unique regional cuisine, is on track to attract 8 million tourists by yearend, with 3.2 million having visited during the summer alone.

Hatim Al Harbi, Chief of Tourism at the Aseer Region Destination Marketing & Management Office (DMMO), stated, “Our partnership with HIGHLANDER in Aseer signals the start of an extraordinary journey in Saudi Arabia. We are proud to be the first destination to host HIGHLANDER’s excursions in the Kingdom, offering travelers from around the globe unparalleled adventures. From conquering mountain peaks to exploring awe-inspiring trails, Aseer invites you to experience the thrill of nature like never before.”

In this spirit, HIGHLANDER Adventure will soon unveil its 2025 calendar of events and expeditions to Aseer. These immersive hikes will offer participants authentic encounters with Aseeri culture, while bolstering Saudi Arabia’s growing hiking community. Jurica Barac, CEO of HIGHLANDER, said “We are committed to showcasing Saudi Arabia’s natural beauty to the world, establishing it as a serious outdoor destination. With toptier hospitality, we aim to work alongside local partners to develop Saudi Arabia into a global hiking hotspot. Our vision is not only to highlight the country’s breathtaking landscapes but also to create a destination that attracts outdoor enthusiasts from around the world, combining the best of nature with exceptional service.”

ASDA has set bold, sustainable tourism goals for the region. By 2030, the sector will inject 26 billion Saudi riyals ($6.9 billion) into the local GDP and generate 94,800 new jobs. “Discover Aseer” plays a pivotal role in driving Saudi Arabia’s push to attract both international and regional tourists, propelling the region to the forefront of the global tourism landscape.

HIGHLANDER Adventure is a global leader in transformative hiking experiences. As the premier hiking event worldwide, they are dedicated to sustainability—not only by leaving no trace but by actively restoring nature. Their mission is to cultivate Saudi Arabia’s hiking scene, fostering a dynamic culture of responsible exploration and environmental stewardship.

CCATHAY PACIFIC

athay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres.

Cathay is our master brand, which represents much more than airline travel. It represents our evolution into a premium travel lifestyle brand, consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. All our travel lifestyle offerings are designed to bring customers exciting offers, rewards, and experiences with hand-picked partners.

Cathay Pacific is the brand of our airline. As at 30th June 2024, Cathay Pacific together with its subsidiaries HK Express and Air Hong Kong, had 231 aircraft. Our passenger and cargo airlines offered scheduled services to 94 destinations worldwide, including 20 airports in 17 cities in the Chinese Mainland. Furthermore, the Group served an additional 151 destinations through codeshare agreements.

The Cathay Group has 73 new passenger aircraft (as at 30th June 2024) scheduled to join the fleet in the coming years.

Cathay Pacific itself had 178 passenger and cargo aircraft as at 30th June 2024. The Group’s other investments include catering, laundry, ground-handling and cargo terminal companies;, and its corporate headquarters is based at Hong Kong International Airport.

Shares of Cathay Pacific are listed on The Stock Exchange of Hong Kong.

HK Express, a low-cost carrier based in Hong Kong offering scheduled services within Asia, is a wholly owned subsidiary of Cathay Pacific and had 36 aircraft as at 30th June 2024.

Air Hong Kong, an express all-cargo carrier offering scheduled and charter services in Asia, is a wholly owned subsidiary of Cathay Pacific operating 17 aircraft as at 30th June 2024.

REJUVENATE THIS JANUARY: INDULGE IN

WELLNESS AT CORINTHIA HOTELS

Experience tranquillity and unique treatments, including the Portuguese Discovery Journey, enriched with clove buds and cinnamon

A serene sanctuary for travellers looking to rejuvenate and reset this January awaits at Corinthia Hotels.

With properties across London, Lisbon, Budapest, Malta and more, Corinthia is home to timeless elegance and tranquillity, offering the ultimate haven to help GCC travellers unplug and indulge in wellness amidst the winter months.

Corinthia London, UK

Relax and restore in the ESPA Life at Corinthia

Nestled in the heart of Westminster, Corinthia London houses the capital’s most expansive spa which encapsulates a world of wellness. Renowned for its thermal experiences set across four luxurious floors, boasting a soothing steam room and a glass amphitheatre sauna, this city escape will leave your mind, body and soul truly restored. Whether you’re looking to build resilience through empowering aromatherapy, taking time to nurture or reflect with synergistic rituals or cleansing body and mind with transformative, cutting-edge treatments, Corinthia London has you covered.

Corinthia Lisbon, Portugal

Embark on a Portuguese journey of discovery in an urban oasis

The breathtaking Águas Livres serves as a picturesque backdrop to your stay, and the magic of Lisbon’s rich culture and charm is all within minutes of the hotel doorstep, ready to explore. A series of treatments are exclusive to Corinthia Lisbon, including the Portuguese Discovery Journey, beginning with a full body exfoliation using flor de sal (fleur de sel) from the Portuguese coast, enriched with clove buds and cinnamon. Followed by a soothing full-body massage, the treatment uses a moisturising oil infused with the warming effects of clove buds and Indian bay to relax tired muscles and ease the mind.

Corinthia Budapest

Soak in luxury at the Royal Spa

Dating back to the Art Deco era, step into the Royal Spa which offers over 1,000 square metres of vitality, tranquillity and wellbeing facilities. The iconic sanctuary offers expert therapists and carefully crafted treatments to help bring the body and mind together and melt away stress. Guests can treat their skin to Corinthia Budapest’s partner, Omorovicza, a Hungarian skincare brand renowned for its use of mineral-rich thermal waters, creating luxurious visible skin results.

Escape Diaries

Corinthia St George’s Bay Malta

Let the everyday fade away and immerse in sublime coastal comfort

Embrace the Mediterranean and its unhurried joys of island living, with multiple swimming pools, delectable dining and peaceful sea views in a place of pure bliss. Corinthia St George’s Bay Malta offers wonderful restorative treatments, including Ayurveda, the world’s oldest and most comprehensive system of alternative therapy and natural treatments, dedicated to restoring the body, mind and soul.

Whether it’s awakening your senses in a luxurious spa, exploring rich culture and charm, or escaping to a serene coastal spot, Corinthia Hotels offer something for everyone to leave them feeling rejuvenated and lifted this winter.

For more information on Corinthia, please visit corinthia.com

The Shangri-La Suite’s Master Bathroom, overlooking Victoria Harbour, Hong Kong

The Shangri-La Suite’s Sitting Room & Private Bar

The Shangri-La Suite’s Master Bedroom

Island Shangri-La, Hong Kong presents The Shangri-La

Suite: a bold new vision of modern Asian luxury in the heart of Hong Kong

Island Shangri-La, Hong Kong marks the pinnacle of a multi-year transformation with the launch of The Shangri-La Suite - reinventing the art of glamorous living with a striking super suite designed as the ultimate space for sophisticated, design-conscious global travellers.

Although spacious, the 222-square-metre two-bedroom The Shangri-La Suite feels inviting and warm, redolent of a stylish private residence and offering a blend of layered colours, textures and patterns combined with crafted pieces and fine art. de

The attention to detail is remarkable, from the thoughtful, flexible layout that can be reconfigured for special events to the décor, a collage of vintage and modern, and influences from around the world - from hand tufted rugs, woven wall coverings and opulent hand-blown crystal chandeliers to art selected from Shangri-La’s extensive collection.

The Shangri-La Suite is also primed with special lighting points, ceiling-mounted audio-visual

speakers, perimeter hanging rails, and furniture that can be reconfigured for different events, from a traditional wedding or tea ceremony to a private trunk show, offering total flexibility.

Clifford Weiner, General Manager of Island Shangri-La, Hong Kong states: “We are incredibly proud to launch The Shangri-La Suite as the next step in our multi-year transformation of Island Shangri-La, Hong Kong. This is a bold maximalist space that is distinctly contemporary.; its interiors are infused with worldly panache as well as Shangri-La’s renowned Asian hospitality - creating the perfect setting for a memorable stay, event or a celebration in the heart of Hong Kong.”

The Foyer, Sitting Room & Bar and Dining Room - ideal for hosting events and parties

The Shangri-La Suite welcomes guests with an elegant foyer wrapped in richly veined marble, softly curved walls with woven wallpaper, antiqued mirror, sage green lacquer, and the thoughtfully curated collection of art and design is evocative of modern chinoiserie.

Escape Diaries

Picture windows enfold The Shangri-La Suite’s Sitting Room & Bar and dining rooms, master bedroom and ensuite bathroom in breath-taking views of Victoria Harbour and the city’s iconic landmarks.

The Sitting Room & Bar reflects this extraordinary backdrop in an 8-metre-long landscape mural - a modern take on ancient guó huà Chinese landscape paintings - depicting historic Kowloon.

Bold and distinctive, every detail is eloquently expressed, from the marble and onyx flooring and furniture, as well as the rich velvet and silk embellished with hand crafted passementerie braids, trims, and tassels in jewel box shades, to elegant, moulded cornices and coving, and a luminous hand-blown chandelier. A glamorous cocktail bar topped with a jade green marble counter is equipped with a wine fridge and all the accoutrements for a cocktail party.

The adjoining dining room is defined by its whimsical and vibrant garden theme – a nod to Hong Kong’s tropical landscape – woven and embroidered fabrics on the walls and plush chairs add a splash of feminine elegance, the

solid marble table seats ten, and two French hand-blown crystal chandeliers add to the distinctive dining experience.

Kitchen, Wine Cellar and Staff Entrance - balance of privacy and entertainment

The state-of-the-art entertainment system, separate kitchen with Siemens appliances and a fully stocked wine cellar from the hotel’s own Petrus wine selection as well as a staff entrance, and a guest bathroom provide the perfect balance of privacy and entertaining ease.

Master bedroom and ensuite bathroom - intimate sanctuary for relaxation

The serene master bedroom, framed with a delicate landscape mural, is an intimate sanctuary designed for relaxation.

Splendid his and hers dressing rooms feature spacious walk-in wardrobes, a safe equipped with a cascade of jewellery drawers, a full-height three-way mirror, and a dressing table with colour changing lighting. Chinoiserie floral woven wall coverings add a haute couture feel, and there are open shelves for personal items.

The Shangri-La Suites his and hers walk-in wardrobe

The Shangri-La Suite’s private dining room which seats up to ten people

There is a separate bedroom too with its own enchanting Chinese landscape mural and bathroom, and an adjoining third guest room can be added by request. Both rooms can also be reconfigured into a private spa, gym or office.

The capacious spa-inspired ensuite bathroom sets a benchmark for modern luxury in Hong Kong. A visual feast, richly veined dark marble dominates, defining and shaping the space with an extraordinary palette. This sensuous sanctuary has walk-in twin rainforest showers, a heated bench, and two vanity tops as well as window seats by movable louvres that offer a grandstand view of the mesmerising harbour. The tour de force is the dramatic, deep, oversized bathtub by the window conceived for pure contemplation.

Exclusive in-suite services - a celebration of Asian hospitality

In addition to Island Shangri-La’s legendary service, guests are offered an extensive programme

of amenities exclusive to The Shangri-La Suite. A butler is on hand, happy to fulfil every wish, from a welcoming cup of Chinese tea, ready to prepare equipment for an invigorating fitness workout in the comfort of your room, or a relaxing scented bath with complimentary Tata Harper and YUN WELLNESS bath amenities. A Pillow Menu, Sleep Ritual Gong Bath and Aromatherapy service is also on hand.

Island Shangri-La’s award-winning dining options are available in-suite, with Michelin-starred Executive Chef Uwe Opocensky of Petrus on hand to create special Chef Tables in the Dining Room and the Lobster Bar & Grill bartenders available to create the perfectly paired drinks. The Shangri-La Suite also boasts its own wine cellar stocked with a selection from Petrus’ own cave - and the hotel’s sommelier is on hand to curate a special bottle of wine as needed.

The Shangri-La Suite includes exclusive amenities such as a ‘Facial Corner’ by Tata Harper

Zuma Riyadh Presents a Curated Ramadan Experience

With its inviting interiors and warm hospitality, Zuma Riyadh is set to bring together guests for Iftar and Suhoor

As Ramadan approaches, Zuma Riyadh marks its first Holy Month in the Kingdom and invites guests to embrace the spirit of the season with a special Iftar and Suhoor offering. Bringing its signature contemporary Japanese flavours to the occasion, Zuma presents a curated experience designed for sharing, offering a refined way to celebrate with loved ones.

As the sun sets over the skyline of the King Abdullah Financial District, guests are welcome to break their fast with a comforting bowl of miso soup followed by an array of sharing style starters. From the Crab Salad with avocado and the Wagyu Gyoza with seasonal mushrooms to the crispy Shrimp Tempura with lime

and chilli dip, Roast Eggplant with smoked tofu sauce, and the Chilli Lemon Chicken Karaage.

As the evening unfolds, diners can choose from a selection of Zuma’s signature dishes for the main course. Highlights include the Marinated Lamb Chops with pickled baby onion and myoga, the Miso Marinated Black Cod wrapped in hoba leaf, and the classic Barley Miso Marinated Baby Chicken, slow roasted on fragrant cedar wood. To conclude the feast, a deluxe dessert platter offers a sweet finale to the feast.

For those looking to host a more intimate Ramadan occasion, Zuma’s three elegantly designed private dining rooms provide an exclusive space for meaningful gatherings.

Available daily from 5:30 PM to 2:00 AM for 275 SAR, Zuma Riyadh’s carefully curated Ramadan experience seamlessly blends tradition with contemporary Japanese hospitality, creating a memorable way to celebrate the spirit of the Holy Month.

Zuma Riyadh Ramadan Menu

· Availability: From Thursday, February 27th to Saturday, March 29th

· Time: From 5:30 PM to 2:00 AM

· Advance reservation is highly recommended to secure bookings.

For reservations: Call (+966) 920014597 or visit zumarestaurant.com

FEMI9 PRESENTED AN IMMERSIVE FASHION & ART EXPERIENCE

“MAMLAKATI”

BY DAUM TRANSFORMED THE ESSENCE OF SAUDI CULTURE AND HISTORY INTO WEARABLE ART, CELEBRATING WHAT MAKES THE KINGDOM TRULY UNIQUE.

Femi9 invited guests on an exclusive journey through this year’s new DAUM collection, where fashion, art, and technology merged to tell a unique story under the theme of “Mamlakti” (My Kingdom). The collection launch was timed to coincide with Saudi Foundation Day, honoring the nation’s rich heritage and proud identity.

The experience began at the entrance with a laser show display to introduce the “Mamlakati” collection, setting the stage for an evening of creativity and discovery. The collection’s designs came to life in an art gallery, with exhibition pieces inspired by the rich heritage and modern spirit of three iconic Saudi cities:

• Jeddah Capsule, where fluidity and movement reflected the city’s vibrant coastal energy.

• Diriyah Capsule, echoing tradition through structured silhouettes and timeless elegance.

• Al Ula Capsule, capturing the essence of nature with earthy tones and artistic textures.

This unique capsule caters for both Ladies and girls.

At the heart of the event, artist Taim Mashat created live artwork, showcasing the passion and love for Saudi Arabia, that inspired the collection’s designs. A dedicated interview lounge hosted engaging conversations.

Many Saudi celebrities, influencers, and fashion personalities attended the event, with some wearing new pieces from the collection, adding to the allure of the reveal. Guests also stepped into an immersive digital experience, exploring the landscapes and inspirations behind the collection, engaging with an interactive magnetic board, and capturing their own moments at the photo booth.

“Mamlakati” by DAUM transformed the essence of Saudi culture and history into wearable art, celebrating what makes the Kingdom truly unique.

JEDDAH, ELEVATING BRITISH SAUDI TRADE TIES

Under a canopy of stars at Jeddah’s iconic Silver Sands Beach, His Majesty’s Consul General, Cecille El Beleidi, and the UK Department for Business and Trade (DBT) hosted “Coastal Fusion: A British Culinary Experience”—an elegant dinner celebrating the unmatched quality of British lamb and dairy. Curated by Michelin-starred British Chef Vineet Bhatia MBE, the dinner brought together Saudi Arabia’s culinary elite, trade leaders, and influencers for an evening of gastronomic innovation, reinforcing the UK’s position as a supplier of premium, sustainable food.

““Tonight’s dinner was unique.” said Mrs Cecille El Beleidi, HM Consul General. “For all those who are passionate about food, this was an opportunity to show the versatility of incorporating some of Britain’s finest premium produce in traditional Saudi dishes, adding new twists to favourite meals or simply creating something new.”

A Night of Culinary Diplomacy

Against the serene backdrop of the Red Sea, guests embarked on a sensory journey through Chef Bhatia’s bespoke menu. Dishes like slow-roasted British lamb madhfoun and artisanal cheese platters showcased the versatility of UK ingredients while honouring Hijazi flavours.

Why This Matters

• Saudi Arabia is the GCC’s largest dairy consumer, with cheese imports from the UK surging to 2,715 tonnes (£17.2m) in 2023.

• The Kingdom’s population of 36 million, coupled with its appetite for premium, halal-certified products, positions British lamb and dairy for exponential growth.

• Events like Coastal Fusion amplify the UK’s strategic push into the region, complementing flagship platforms like the Saudi Food Show and Gulfood, where DBT and partners such as the UK Agriculture and Horticulture Development Board (AHDB) have championed British agriculture.

“Yamish Yakoob, DBT’s Senior Trade Advisor for Food & Drink, emphasised: “Such events allow us to highlight the versatility of incorporating British premium produce in traditional dishes, adding new twists to favourite meals or creating something new”

• Saudi consumers spend 30% of their dairy budget on cheese—a demand the UK’s artisanal producers are uniquely positioned to meet.

Looking Ahead

The evening concluded with a reaffirmed commitment to deepen UK-Saudi trade ties. H.E El Beleidi praised collaborators, including The UK Agriculture and Horticulture Development Board (AHDB), Manuel Supermarkets, Gulfwest and Gulf Central companies for supporting the dinner. She also thanked UK dairy suppliers Belton Farm, Clawson Cheese, Coombe Castle, Fayrefield Foods, Godminister, Organic Herd, Rodda’s and Somerdale for providing their premium products to the dinner.

www.gov.uk/fcdo

DELETE, DON’T RETWEET

by D r . M aje D G aroub

In the rapidly evolving digital landscape, where every click can resonate far beyond its original context, accountability is more important than ever. Saudi Arabia’s Anti-Cybercrime Law serves as a crucial mechanism for ensuring that technology is used responsibly, balancing the freedoms of expression and connectivity with the protection of individual rights and societal values.

This law has been meticulously crafted to address a range of offenses, from defamation and privacy violations to the use of digital platforms for criminal or harmful purposes. The intent is clear: to promote ethical online behavior while preserving public order and safeguarding national interests.

The law’s penalties are a sobering reminder of the gravity of digital actions. A defaming post or a harmful message can lead to a prison sentence of up to one year or a fine of 500,000 SAR. More severe violations, such as producing or sharing content that undermines public morals or disrupts societal harmony, carry punishments of up to five years’ imprisonment or fines reaching three million SAR. For those involved in facilitating cyberterrorism, the consequences are even harsher, with sentences extending to ten yearsand fines of up to five million SAR.

These measures emphasize the importance of treating the online world with the same seriousness as the physical one. A digital space free of abuse fosters trust, innovation, and collaboration, ensuring it remains a platform for progress rather than harm.

This principle was a focal point of discussion at the Media and Law Forum organized by the Journalists’ Association of the Northern Borders. The event was held under the auspices of His Royal Highness Prince Faisal bin Khalid bin Sultan, Governor of the Northern Borders Region, and was attended by a large audience, including lawyers, journalists from inside and outside the region, and law and media students from Northern Borders University in Arar.

As the digital age continues to evolve, the Anti-Cybercrime Law reminds us of a simple but powerful truth: in the world of cyberspace, vigilance and responsibility are non-negotiable. Think before you post, delete before you regret, and above all, remember that even in the boundless expanse of the internet, accountability is key

VALUE-BASED HEALTHCARE IN SAUDI ARABIA

by Dr. Faisal ZaGZooG

Recently, we have been hearing a lot about Value-Based Healthcare (VBHC)—a revolutionary shift in the way medical services are delivered. In the past, healthcare systems operated on a fee-for-service model, where providers were compensated based on the number of treatments performed rather than their effectiveness. However, the transformation toward VBHC prioritizes quality, efficiency, and long-term patient well-being rather than just the volume of clinical services.

Since the COVID-19 pandemic, Saudi Arabia has emerged as a leader in holistic, patient-centered healthcare by implementing several groundbreaking initiatives. These include the adoption of electronic health records and digital health passports, enabling seamless access to patient data, and AI-driven diagnostics, which improve the accuracy and efficiency of medical assessments. Telemedicine has expanded healthcare accessibility, while home delivery of medications has enhanced patient convenience and adherence. Additionally, healthcare clusters have been strategically distributed across the Kingdom to fulfill the needs of each geographic region. These advancements reflect Saudi Arabia’s commitment to enhancing patient outcomes and optimizing healthcare delivery.

The adoption of VBHC in Saudi Arabia is inevitable, driven by continued investments in digital health, policy reform, and performance-based reimbursement models. Success in this transformation relies on collaboration between governments, healthcare providers, insurers, and technology innovators to build a more efficient, sustainable, and seamless healthcare ecosystem.

Speaking about public policy, VBHC is becoming a reality through public-private partnerships, which have created new pathways to enhance the efficiency of existing infrastructure. Additionally, health insurance reforms have reshaped the financial model to improve reimbursements and spending, while the development of integrated care models, digital health solutions, and AI innovations has further strengthened the system.

I believe that the current phase of VBHC transformation will enable healthcare providers to innovate and explore future opportunities, such as expanding service delivery on a wider, global scale. The integration of large-scale AI-driven data analytics will play a crucial role in prevention, treatment, and overall well-being, further solidifying Saudi Arabia’s position as a leader in modern healthcare.

ACCELERATING SUSTAINABLE FINANCE: THE KEY TO A GREEN ECONOMY

BY DINA ALNAHDY CHAIRPERSON CES CONSULTING

With the effects of climate change becoming more evident, sustainable finance plays a crucial role in shaping a resilient and environmentally friendly economy. With Earth Day 2025 approaching under the theme

“OUR POWER, OUR PLANET™,”

it emphasizes the urgency of saving the planet by harnessing our collective strengths. Saudi Arabia’s ambitious green financing efforts are driving significant momentum toward this vital shift.

What Is Sustainable Finance and Why Is It Essential?

Sustainable finance refers to financial practices that consider environmental, social, and governance (ESG) factors in investment and funding decisions.

Key elements include:

- Green bonds: Bonds designed to fund projects that benefit the environment.

- ESG-linked loans: Loans tied to measurable ESG performance goals.

- Sustainable investments: Investments focused on long-term ecological and social benefits.

Sustainable finance address climate risks while fostering economic growth, sustainable finance aligns with global objectives like the UN’s Sustainable Development Goals (SDGs).

The Role of Green Bonds in Building a Green Economy

Green bonds provide funding for clean energy, sustainable infrastructure, and environmental restoration projects. Globally, the green bond market has surged, with Saudi Arabia becoming a significant contributor. By leveraging green bonds and strategic investments, the country is driving renewable energy development and sustainable infrastructure projects.

• Public Investment Fund (PIF): Saudi Arabia’s PIF has been a key player in green financing. According to the PIF Allocation and Impact Report (2024), the fund issued its first green bond in 2022, committing billions to green infrastructure, renewable energy, and sustainable water projects. In its second green bond issuance, PIF raised $5.5 billion to finance or refinance green investments under its Green Finance Framework. As of June 2024, PIF has allocated $5.2 billion of the $8.5 billion raised through green bonds, with a focus on projects that align with Saudi Arabia’s sustainability goals and Vision 2030.

• Saudi Electricity Company: The Saudi Electricity Company (SEC) launched the Kingdom’s first Green Sukuk and the MENA region’s first for a utility company in 2020. Strengthening its green financing efforts, SEC issued a $2 billion dual-tranche Sukuk in April 2023, with the green tranche raising $1.2 billion to support renewable energy, grid integration, and energy efficiency projects—aligning with Saudi Arabia’s goal of generating 50% of its electricity from clean sources by 2030.

• Saudi Banks and Industrial Funds: Several Saudi banks and funds have also entered the green bond market. Saudi National Bank (SNB) has issued three green and sustainability instruments totaling $838 million, with a sustainable asset portfolio of $1.9 billion—100% allocated to sustainable assets. Al Rajhi Bank has also issued green bonds to finance renewable energy and sustainable infrastructure projects. They financed five of six renewable projects awarded in 2020 and providing $700 million for renewables in 2021. It also supported ACWA Power’s Jubail 3A desalination plant, enhancing the Kingdom’s water security through sustainable infrastructure. SIDF supports green finance through initiatives like the Tanafusiya Accelerator, funding energy efficiency, automation,

and digitization projects to drive sustainable industrial growth.

Such investments and initiatives support the country’s target of generating 50% of its electricity from clean sources by 2030.

ESG-Linked Loans

ESG-linked loans incentivize businesses to embrace sustainable practices by offering lower borrowing costs. Saudi companies are increasingly using ESGlinked financing to drive their green transformation, aligning with Vision 2030’s emphasis on responsible business practices. Sustainable investments are directing capital into renewable energy, water management, and circular economy initiatives. In Saudi Arabia:

• The Public Investment Fund (PIF) is heavily funding renewable energy projects, including green hydrogen developments under NEOM. Neom Green Hydrogen Company, located in Oxagon, NEOM, operates on 4 GW of renewable energy from dedicated wind and solar plants, aligning with Saudi Vision 2030 and the Saudi Green Initiative.

• Favorable policy frameworks encouraging private sector participation in sustainable investments, ensuring long-term economic and environmental gains.

Saudi Arabia’s Green Financing Strategy

The Saudi Green Initiative demonstrates the country’s leadership in green financing, integrating efforts from both public and private sectors. While promising, sustainable finance faces hurdles such as:

• A lack of standardized green financing metrics.

• Limited understanding of green investment benefits among businesses.

Saudi Arabia is tackling these challenges by offering incentives for green investment and implementing robust frameworks for ESG reporting and accountability. CES Consulting helps entities to qualify for green funding through their expertise in ESG compliance, helping businesses align with international sustainability standards. We enable businesses to access green funding, contributing to the broader goal of sustainable development in Saudi Arabia and beyond.

THE FUTURE BELONGS TO THOSE WHO PLANT THE SEED OF NOW FOR THE UNSEEN FRUITS OF TOMORROW

BY SORAKA “SSK” ALKHATIB THE CORPORATE NOMAD

Introduction: Embracing the Present to Shape the Future

In an era where rapid advancements redefine the boundaries of possibility, the true measure of foresight is found in our actions today. Here in Saudi Arabia, under the sweeping vision of 2030, we see a vivid illustration of how the seeds planted in the present are crucial for cultivating the lush landscapes of tomorrow. As we navigate these dynamic times, it becomes clear that the most enduring form of luxury is investing in the now for future gains.

Strategic Seeding: The Art of Visionary Investment

The Essence of Immediate Action

Every decision we make today serves as a foundational stone for future generations. From the sprawling urban developments in Riyadh to the groundbreaking green initiatives across the desert landscapes, Saudi Arabia is not just planning for a better future; it is actively constructing it through deliberate, thoughtful investments in technology, culture, and sustainability.

Innovating with Purpose

Innovation isn’t just about the creation of new ideas but the courageous implementation of these ideas in the present. Projects like NEOM, with its promise of a zero-carbon footprint, and the Red Sea Project, redefining eco-friendly luxury tourism, are prime examples of how today’s innovative seeds are expected to bear tomorrow’s revolutionary fruits.

Cultivating Time: The Ultimate Luxury

Redefining Luxury

In the fast-paced global marketplace, the luxury of time is increasingly becoming a rare commodity. In Saudi Arabia, we redefine luxury by how we allocate our time and resources, focusing not just on economic outcomes but on creating lasting value that enhances life quality for all.

Time as a Resource

The luxury of time extends beyond personal leisure. It encompasses the time we devote to fostering relationships, crafting policies, and developing sustainable systems that will stand the test of time, ensuring that the fruits of our labor today will nourish generations to come.

Legacy Building: Sowing Today for Tomorrow’s Harvest

Vision 2030: A Blueprint for Future Generations

Saudi Arabia’s Vision 2030 is much more than a strategic plan; it is a commitment to the future—a blueprint that details not only the aspirations but the concrete steps being taken to achieve them. This vision ensures that the seeds we plant now are robust, capable of transforming challenges into opportunities for future prosperity.

Sustainable Growth

Emphasizing sustainability in development is to recognize that the best way to predict the future is to create it. By investing in sustainable technologies and practices now, we are ensuring that the environmental legacy we leave is as rich and vital as the economic and cultural legacies.

Conclusion: A Call to Mindful Action

As we each consider our role in this grand narrative of transformation, let us ask ourselves: What seeds are we planting today? How are our actions contributing not only to our immediate goals but also to the long-term welfare of our community and the world at large?

The future indeed belongs to those who plant seeds today with an eye on tomorrow. Let us be those visionaries who recognize the value of the present as the fertile ground for a prosperous future. Join us in this mission to cultivate a legacy that transcends time and boundaries.

SSK is a renowned thought leader in strategic growth and leadership development, advocating for sustainable and impactful business practices globally.

BOUTIQUE GROUP EMBRACES

NEW CHAPTER WITH LEADERSHIP SUCCESSION

Chief Executive Officer Christoph Mares

Boutique Group is pleased to announce a leadership succession that will position the company for continued success in the years to come through the appointment of new Chief Executive Officer Christoph Mares.

Building on the strong foundation laid by the group’s former CEO, Mark De Cocinis, Mares will be instrumental in driving Boutique Group towards its goal of introducing Saudi hospitality and culture to the world through its portfolio of iconic palaces, starting with the opening of its first hotel, The Red Palace in April 2026.

Boutique Group is confident in a seamless leadership transition as it welcomed Mares in January 2025. Mares comes with a wealth of experience, having previously held the position of Chief Operating Officer at Mandarin Oriental Hotel Group, where he has spent the majority of his career. With over 25 years’ experience, Mares was also the COO for Emaar Hospitality Group LLC.

Christoph Mares said: “I am honored to join Boutique Group, a company that shares my passion for hospitality excellence and cultural preservation. Prior to now, I have watched the transformation of Saudi Arabia with a mix of admiration and fascination. As CEO of Boutique Group, I look forward to playing a part in writing the next inspirational chapter in the legacy of Saudi hospitality and sharing it with the world.”

Sabah Barakat, Member of the Board of Directors at Boutique Group, welcomed Mares to the role, stating: “We are thrilled to welcome Christoph Mares to Boutique Group, as we continue to reach new milestones in the development of our palaces. This is a period of unprecedented growth for the emerging Saudi hospitality sector, and we are committed to generating new opportunities through this dynamic industry. Christoph’s decades of leadership experience in the luxury hotel sector will be invaluable as we embark on this next exciting stage of our journey at the pinnacle of Saudi hospitality.”

Boutique Group is excited about the opportunities that will arise through a fresh perspective, in alignment with the company’s growth.

HOTEL DE LA VILLE AND ROCCO FORTE HOUSE ROME LAUNCH

THE GENTLEMAN’S JOURNEY, AN EXCLUSIVE

FAMILY-RUN ATELIERS ITINERARY FOR MEN

Hotel de La Ville and Rocco Forte House, Rome announce The Gentleman’s Journey, a refined new Roman shopping experience tailored to men. Launching in January 2025, this exclusive experience invites participants to discover the capital’s best-kept shopping secrets through an expertly curated itinerary designed by a renowned Italian tastemaker. From historic barber shops and bespoke tailors to sleek clothing stores, the itinerary highlights some of Rome’s most iconic boutiques and hidden ateliers, offering a sophisticated exploration of Italian craftsmanship.

The itinerary has been thoughtfully designed to include Rome’s most distinguished boutiques and historic establishments, including:

Antica Barberia da Peppino: Founded in 1957, this historic barber shop in the heart of Rome offers elevated grooming experiences for men. Notable clients include royalty, politicians, celebrities and members of the Roman jet-set.

Sartoria Tommy & Giulio Caraceni

Renowned for its quintessentially Italian style, this historic tailor is a leading destination for bespoke, handcrafted suits. It has dressed film stars and movers and shakers including Cary Grant and Gianni Agnelli.

Marini

Calzature

Founded in 1899 by Giuseppe Marini, a young visionary Roman shoemaker, this historic atelier crafts bespoke handmade footwear. The boutique rose to international prominence during the golden era of La Dolce Vita in the 1950s and 1960s, becoming a symbol of timeless elegance. Its exquisite handmade shoes adorned the feet of global icons such as Marcello Mastroianni and Anna Magnani. To this day, Marini operates from its original workshop at Via Francesco Crispi 97, located in the heart of Rome near Via Veneto.

Brioni

Founded in Rome in 1945, Brioni encapsulates modern elegance and sophistication, with meticulously crafted garments made with some of the world’s finest fabrics. As well as bespoke tailoring, the boutique offers formal and casual ready-to-wear Made in Italy collections, as well as a curated range of leather goods, shoes, accessories and fragrances. Brioni designs and crafts items

in the spirit of ‘slow luxury’, embracing values that prioritise sustainability for the planet and wellbeing for people. This ethos is shared by artisans and communities that are integral to the brand’s identity.

Schostal

For over 150 years, this historic clothing store has specialised in beautiful Made in Italy sleepwear, complemented by a curated selection of handmade knitwear and shirts.

Cruciani & Bella

Located in Rome’s historical core, this small gentleman’s haberdashery offers a fine collection of accessories sourced from quality artisans in Italy. From silk ties and cashmere scarves to braces and sterling silver cufflinks, every piece is thoughtfully designed to elevate and personalise any outfit.

Campomarzio70

At this storied Roman perfumery, exquisite scents and artisanal secrets have been lovingly preserved and passed down through four generations. The dedicated staff are true connoisseurs of fragrance, offering personalised guidance to help guests choose their preferred scent.

STC UNVEILS REVOLUTIONARY

AI-POWERED AGENTIC SOLUTIONS FOR SAUDI MARKET AT LEAP 2025

Saudi Arabia’s leading digital enabler, stc, is introducing AI-powered agentic solutions to the KSA market through a partnership with Shaffra, a leading deep-tech AI company and a participant in stc InspireU Advanced accelerator program. Through this collaboration, announced at LEAP 2025, local enterprises will be able to reduce operational costs, enhance efficiency, and streamline complex workflows across key industries in the Kingdom through AI-driven workforce automation.

“

As part of this partnership, a Vice President of Digital Solutions of stc, Saud Alsheraihi, stated that “stc AI Employee will also provide a demonstration of how agentic AI helps businesses tailor their AI workforce to meet their unique needs by making sure that AI employees are fully aligned with corporate culture, industry-specific expertise, and operational workflows of our enterprise customers.”

“Alharith Alatawi, CEO of Shaffra, emphasized Shaffra’s unique AI capabilities, stating: “Shaffra’s AI Workforce solutions provide businesses with a fully integrated AI ecosystem—from LLM hosting and structured AI knowledge management to AI Employees that seamlessly automate workflows, optimize decision-making, and integrate across corporate systems. Our technology enables enterprises to deploy AI Employees that not only assist but enhance operations, improving efficiency at every level.”

Through this collaboration, AI Employees will be integrated into Saudi businesses, automating complex workflows, improving decision-making, and ensuring seamless interactions across internal systems and customer touchpoints. With this partnership, Saudi enterprises can expect a transformative shift in AI adoption— redefining workforce efficiency, scaling operations effortlessly, and positioning the Kingdom at the forefront of AI-driven business innovation.

RIYADH AIR AND LIV GOLF LEAGUE SIGN MULTI-YEAR PARTNERSHIP AHEAD OF 2025 SEASON LAUNCH

Riyadh Air, Saudi Arabia’s new premium national carrier and LIV Golf, the world’s first global golf league, today announced a major multi-year partnership. The agreement, unveiled today by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, marks Riyadh Air’s ongoing commitment to sports, one of its key focus areas, and will encompass comprehensive sponsorship across the LIV Golf League.

Crushers GC captain Bryson DeChambeau, Fireballs GC captain Sergio Garcia, 4Aces GC captain Dustin Johnson, Torque GC captain Joaquin Niemann, and Legion XIII captain Jon Rahm were also in attendance for Tuesday’s announcement, bringing together some of the biggest stars in golf to commemorate the League’s new partnership.

“We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally,” said Tony Douglas, CEO of Riyadh Air. “This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organizations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport.”

Scott O’Neil, CEO of LIV Golf said: “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air. This partnership shares a commitment to delivering a best-in-class experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”

Starting this week with the League‘s season-opening event at the Riyadh Golf Club, the multi-year agreement will see Riyadh Air join the LIV Golf League as an official partner. The collaboration covers a range of benefits across the calendar’s 14 global events in nine countries throughout Asia, Australia, Europe and North America including on-course branding, hospitality, TV placement and more that will regularly feature the airline in front of a prominent on-course and global TV audience.

Set to launch services in 2025, Riyadh Air is committed to providing a world-class travel experience that greatly enhances connectivity to and from Riyadh. The airline has already partnered with several sports clubs and federations including Atlético de Madrid, Concacaf, the WTA Finals in Riyadh, and today is proud to add LIV Golf to its ranks. Riyadh Air believes that sports have the power to bring people together and inspire them to achieve their dreams and is proud to provide fans with unforgettable experiences locally and globally.

REGION

STRATEGIC PARTNERSHIP TO ENHANCE TOURISM TO THE HOLY CITY

The Partnership aims to Boost Tourism in Madinah and Offer a Comprehensive Visitor Experience

The Madinah Region Development Authority has announced a strategic partnership with Almosafer, the leading travel company in Saudi Arabia and a subsidiary of Seera Group, to enhance tourism in Madinah. Unveiled during the Saudi Tourism Forum 2025, this collaboration aims to position Madinah as a premier destination for visitors from within the Kingdom and beyond.

The partnership leverages Almosafer’s extensive travel services and diverse marketing capabilities to accelerate tourism growth in Madinah while delivering enriching and varied experiences for visitors. Almosafer’s market expertise and digital solutions will provide a seamless cultural and entertainment experience at competitive prices through its comprehensive portfolio for corporate, governmental, and individual clients. This initiative aligns with efforts to elevate Madinah’s tourism offerings and attract a broader audience locally and internationally.

Commenting on the partnership, Mr Bandar Naqro, General Manager of Strategic and Corporate Communications at the Madinah Region Development Authority, said: “The unique historical and cultural heritage of Madinah makes it one of the most visited cities in the Kingdom, especially with the development of numerous archaeological sites and the activation of diverse tourism destinations. Our partnership with Almosafer will strengthen the city’s offerings and marketing initiatives, contributing to increased visitor numbers and enriched experiences, thereby achieving the objectives of Vision 2030.”

“We are honoured to collaborate with Al Madinah Region Development Authority to help evolve and further promote one of the Kingdom’s most culturally rich heritage sites. Almosafer’s on-ground expertise, innovative technological solutions, and extensive reach enable us to offer a bespoke holistic experience for travellers from across the world. We look forward to further positioning Madinah as a wholesome tourist destination that provides an immersive cultural experience that is bound to be an unforgettable core memory for visitors. Saudi Arabia’s rich natural heritage and worldclass amenities have made it a global hotspot today, and we are proud to power the ecosystem to drive more traffic to this vibrant destination.”

Muzzammil Ahussein, CEO of Almosafer

RIYADH AIR SECURES FIRST ADVANCED FLIGHT SIMULATORLICENSE, ENHANCING PILOT TRAINING

Riyadh Air secures operational license from the General Authority of Civil Aviation (GACA) for its first advanced Boeing 787-9 flight simulator

Significant milestone achieved as Riyadh Air remains on track for operational launch in

Riyadh Air has been awarded its operational certificate by General Authority of Civil Aviation (GACA), for its first advanced Boeing 787-9 RX7000 full flight simulator, consolidating its mission to establish a world-class pilot training ecosystem. This a significant milestone prior to the start of commercial operations in 2025. The license was officially presented by Captain Sulaiman Al-Muhaimedi, Executive Vice President for Aviation Safety and Environmental Sustainability at GACA, to Peter Bellew, Riyadh Air’s Chief Operating Officer.

The simulator is a critical addition to Riyadh Air’s expanding training infrastructure, designed to enhance pilot readiness and elevate safety benchmarks. By providing an immersive and highly responsive training experience, the advanced simulator enables pilots to refine their skills, optimize performance, and ensure seamless operational execution.

“This milestone underscores our commitment to world-class pilot training and operational excellence. The advanced simulator will enhance our pilots’ capabilities, aligning with Riyadh Air’s ambition to redefine aviation standards and deliver a next-level flying experience. We will continue investing in cutting-edge solutions that drive efficiency, safety, and excellence across our operations.”

Peter Bellew, Chief Operating Officer at Riyadh Air

This investment in leading-edge training technology reflects Riyadh Air’s broader vision for the future of air travel. The airline is committed to using innovation to enhance safety, optimize operational efficiency, and redefine industry standards. This commitment not only aligns with the national aviation strategy, which targets significant growth in passenger capacity (330 million annually) and air cargo (4.5 million tons) by 2030, expanding the Kingdom’s network to 250 destinations, but also reaffirms Riyadh Air’s mission to set new industry benchmarks.

FLEXJET REDEFINES PRIVATE AVIATION FOR SAUDI ARABIA’S ELITE WITH EXCEPTIONAL LUXURY

In a world where private aviation is all about convenience, Flexjet emerges as a lifestyle curator. As Saudi Arabia experiences unprecedented growth in private aviation, Flexjet, established in 1995 and backed by Directional Aviation’s distinguished operational history in the sector, is perfectly positioned to cater to the Kingdom’s growing number of ultra-high-net-worth individuals (UHNWIs).

At the core of Flexjet’s offerings lies the iconic Gulfstream G650, a private jet renowned globally for its unrivaled performance and luxury. With a top speed of 516 knots (956 km/h), the G650 can fly from Riyadh to London in approximately six and a half hours, nearly two hours faster than a commercial flight. Its exceptional range of 12,964 km allows nonstop travel between almost any two points on the globe and can fly from Jeddah to New York non-stop.

Inside, the aircraft redefines in-flight comfort. Sixteen wide oval windows flood the multi-zone cabin with natural light, creating a calming and spacious environment. The “whisper-quiet” cabin operates at just 47 decibels, which is almost 20% quieter than the sound of a normal conversation.

The cabin’s altitude is maintained at a low 1,250 meters (4,100 feet), helping reduce fatigue and jet lag. The G650 features advanced ionization technology, circulating 100% fresh air every couple of minutes for a healthier, allergen and virus-free cabin experience, with a stand-up cabin height of 1.91 meters (6’3”), while Starlink Wi-Fi keeps travelers connected with highspeed internet.

A true marvel is the Red Label® program, which provides owners with access to the LXi Cabin Collection, featuring nearly 50 bespoke interior designs crafted by a team of world-class in-house artisans, showcasing hand-stitched leathers, exotic woods and unique configurations.

Flexjet established the Red Label® Academy near London, to serve as a school for cabin servers that emphasizes meticulous attention to detail. Graduates are trained to deliver personalized experiences and utmost luxury is then ensured by assigning dedicated flight crews to specific aircraft, ensuring that every detail aligns with the flyer’s desires.

Beyond exceptional aircraft and in-flight service, Flexjet also curates exclusive events and partnerships, from private viewings at art galleries to bespoke experiences at global sporting events. Collaborations with esteemed brands in fashion, wellness, and with luxury hospitality providers like Dorchester Collection’s, The Lana, ensure that its clients experience true luxury by offering seamless transitions from air to ground. The Lana epitomizes modern elegance with a 5-star rating, complete with 225 refined rooms and suites, worldclass dining by renowned chefs, and a serene spa.

Flexjet is also fully committed to sustainability through a comprehensive program which sees the offsetting of 100% of carbon emissions for every flight, promoting the use of Sustainable Aviation Fuel (SAF), and investment in advanced clean aviation technologies.

Flexjet is dedicated to serving the Kingdom’s ultrahigh-net-worth individuals (UHNWIs) with a global fleet of 300 aircraft and helicopters, and more than 1,000 pilots, catering to the sophisticated tastes of Saudi Arabia’s elite.

““Flexjet is perfectly placed to appeal to the UHNWI community in Saudi Arabia, with our exceptional fleet capabilities, renowned approach to personalised luxury and meticulous attention-to-detail. The Kingdom will continue to be a major focus for us in 2025”, notes Andrew Collins, CEO of Flexjet.

Flexjet’s presence in the Kingdom represents more than operational expansion; it reflects a commitment to aligning with the aspirations of Saudi Arabia’s population. With a focus on redefining luxury, innovation and sustainability, Flexjet continues to set the standard in private aviation within the Kingdom and the wider region.

DOWNTOWN DESIGN, THE LEADING FAIR FOR CONTEMPORARY AND QUALITY

DESIGN IN THE MIDDLE EAST, TO LAUNCH

DOWNTOWN DESIGN RIYADH IN MAY 2025

Held in partnership with the Saudi Arabia Architecture and Design Commission of the Ministry of Culture

· Downtown Design Riyadh will take place from 20-23 May 2025 in the creative hub of the JAX District in Riyadh

· Celebrating design excellence, the curated four-day fair will feature regional and global design brands from around the world, alongside local, emerging creative talent and design studios exhibiting limited-edition design

· Fueled by the rapid expansion of Saudi Arabia’s luxury real estate sector and landmark projects, this unmissable design event for industry leaders, design enthusiasts and professionals, will showcase the latest design trends and innovation

Downtown Design, the leading fair for contemporary and high-quality design in the Middle East, will open its inaugural fair in Saudi Arabia later this year. Downtown Design Riyadh will take place from 20-23 May 2025 in JAX District, Riyadh, a creative hub that combines cutting-edge cultural infrastructure with the stunning backdrop of the historic UNESCO World Heritage Site of Al Turaif.

Held in partnership with the Saudi Arabia Architecture and Design Commission of the Ministry of Culture, the fair will offer design enthusiasts, professional and industry leaders with direct access to original, contemporary design brands and limited-edition works from around the world, along with local and regional designers and design studios.

Exhibitors include: Huda Lighting showcasing a portfolio of lighting solutions and collections; Cosentino exhibiting the latest in sustainable surface materials; Natuzzi presenting its modern, cutting-edge furniture collection; Iwan Maktabi unveiling a new collaboration with a local creative; Collectional bringing a curated selection of contemporary design excellence and limited-edition pieces, featuring prominent international names; while Lasvit and Venini will present their hand-crafted, bespoke glass installations.

Downtown Design Riyadh will echo Saudi Arabia’s Vision 2030 to offer the highest in cultural quality and will be positioned to help cater to the Saudi Arabian interior design market, valued at USD 3.66 billion in 2024 and projected to grow to USD 4.63 billion by 2029, driven by real estate developments in retail, hospitality and luxury residential properties. Central to this demand is the country’s globally recognised projects such as Neom, The Line and Diriyah Gate.

“Dr. Sumayah Al-Solaiman, CEO of the Architecture and Design Commission, stated, “The Kingdom of Saudi Arabia’s design sector is an integral part of the country’s culture and reflects our vibrant heritage. As part of Vision 2030, we are supporting the flourishing architecture and design community and offering opportunities that mirror the Kingdom’s rich and diverse culture. Downtown Design Riyadh offers an energetic, creative environment bringing together the local and global creative design scene, supporting Saudi Arabia to become a leading voice in the design sector and cultural community.”

Mette Degn-Christensen, Director of Downtown Design, added, “We are seeing so much enthusiasm and excitement amongst the design community in Saudi Arabia, and we are thrilled to be launching Downtown Design Riyadh. We will be offering the first high-quality, contemporary design fair in Saudi Arabia, connecting global and regional brands with architects, interior designers, developers and design enthusiasts in an environment driven by meaningful connections and the desire to amplify the country’s design scene.

“With Downtown Design’s solid reputation built over a decade of operating in the Middle East, we are honored to be partnering with the Saudi Arabia Architecture and Design Commission of the Ministry of Culture and together, we will enable the regional and global design industry to access this dynamic market, in a highly curated showcase of the finest in contemporary design.”

Downtown Design Riyadh will be held at the inspiring JAX District and will take place throughout the venues state-of-the-art exhibition halls and VIP areas, offering immersive cultural experiences within the vibrant contemporary art and design setting of the four-day fair.

JAX District creative hub, an industrial heritage site in Diriyah is located just 30 minutes from Riyadh’s King Khalid International Airport, providing local and international visitors heading to Downtown

Design Riyadh a seamless travel experience. JAX District is home to acclaimed artists, galleries, leading media, creative agencies, and SAMOCA, the first contemporary art museum in Saudi Arabia.

For exhibitor enquiries and further information about Downtown Design Riyadh please contact Riyadh@downtowndesign.com or visit: downtowndesign.com | @downtowndesignd

THE 2025 ISLAMIC ARTS BIENNALE, AND ALL THAT IS IN BETWEEN, OPENS IN JEDDAH

The Diriyah Biennale Foundation announces the opening of the second edition of the Islamic Arts Biennale, titled And All That Is In Between. The Islamic Arts Biennale takes place in Jeddah, a city that has been a meeting point of cultures for centuries. The site is the Western Hajj Terminal of King Abdulaziz International Airport, which echoes with memory and emotion for millions of Muslim pilgrims embarking on their sacred journeys for Hajj and Umrah every year. By juxtaposing historical objects from Islamic cultures with contemporary art, the Biennale explores how faith is experienced, expressed, and celebrated through feeling, thinking, and making. The exhibition will be on view until May 25, 2025.

Led by Artistic Directors Julian Raby, Amin Jaffer, and Abdul Rahman Azzam, alongside Saudi artist Muhannad Shono as Curator of Contemporary Art, the Biennale offers insights into the ways cultures from around the world interact and endure. The exhibition unfolds in the context of the transformations taking place today in Saudi Arabia and adopts a global frame of reference.

And All That Is In Between is part of a verse that appears several times in the Quran: “And God created the Heavens and the Earth and all that is in between.” It describes the absolute and all-encompassing majesty of God’s creation as perceived and experienced by humankind. Across five exhibition halls and outdoor

spaces, and with more than 500 objects and contemporary artworks on view, the 2025 Islamic Arts Biennale explores how we endeavor to comprehend the wonder of what the divine has brought into being.

In its second edition, the Biennale presents significantly more works and welcomes a larger number of participating institutions. With this expansion, the Biennale affirms its position as the world’s central platform for Islamic arts. The exhibition brings together loans from the world’s leading institutions of Islamic arts, from Tunis to Tashkent, and from Timbuktu to Yogyakarta. The participation of this global network of institutions offers a broad perspective on Islamic arts, past and present, and opens new channels for dialogue and collaboration. Treasured historical artifacts, religious objects, and works of art have been loaned from major institutions including the Musée du Louvre (Paris) and the Victoria and Albert Museum (London), as well as collections devoted specifically to Islamic arts and cultures, such as the Ahmed Baba Institute of Higher Learning and Islamic Research (Timbuktu), the Museum of Islamic Art (Doha), and the Manuscripts Institute of Türkiye (Istanbul). The Biennale brings together institutions from across Saudi Arabia, including the King Abdulaziz Center for World Culture (Ithra) (Dhahran), the

King Abdulaziz Waqf Libraries Assembly (Madinah), and the King Fahad National Library (Riyadh), and also offers visitors a chance to see objects and works of art that come from the holy sites of Makkah and Madinah. The Biennale witnesses the first-ever display of the entire Kiswah—the cloth that covers the Holy Kaaba—outside of Makkah. A new Kiswah is created every year, and the Kiswah displayed at the Biennale is the one that adorned the Holy Kaaba last year.

The Biennale features the participation of over 30 artists from Saudi Arabia, the wider Gulf region, and around the world. This participation includes 29 new commissions, demonstrating the Diriyah Biennale Foundation’s work to offer a global stage for Saudi artists, and to bring artists from around the world to Saudi Arabia so that local audiences can encounter compelling practices and diverse perspectives in contemporary art.

The Islamic Arts Biennale consists of seven unique components: AlBidayah (“The Beginning”), AlMadar (“The Orbit”), AlMuqtani (“Homage”), AlMidhallah (“The Canopy”), AlMukarramah (“The Honored”), AlMunawwarah (“The Illuminated”), and AlMusalla. It is spread through indoor galleries and outdoor areas, across 100,000 square meters of dedicated exhibition space. The exhibition scenography is designed by the international architecture firm OMA.

This year, the Biennale features the realization of the winning design of the inaugural AlMusalla Prize. Created by EAST Architecture Studio in collaboration with engineers AKT II and artist Rayyane Tabet, the prize-winning design features a structure inspired by regional weaving traditions and relies on waste materials derived from local date palm trees.

The Biennale features a series of public programs that take place throughout the exhibition period, including talks, workshops, community initiatives, and symposia. Inaugural programs this year include Biennale After School and Biennale After Work, which invite children and adults alike to explore art through hands-on workshops on weekdays, fostering creativity and reflection. The Research Room returns in 2025 with a symposium titled “Turuq: The Many Ways of Food,” a four-day exploration of the diverse culinary practices of the Arab world. Weekly programs include Culinary Thursdays, Cinema Nights, Sketching Saturdays, and curated children’s tours to further immerse participants in the world of art. Taking place at the iconic Western Hajj Terminal in Jeddah, these programs create an inclusive and dynamic space for learning, dialogue, and cultural exchange.

THE RETAIL SUMMIT SAUDI 2025 UNITES

GLOBAL LEADERS TO DRIVE THE KINGDOM’S

RETAIL REVOLUTION

• The landmark event drew over 400 participants and 64 global retail leaders in Riyadh and featured a welcome address by Fahd Hamidaddin, CEO of the Saudi Tourism Authority

• Retail titans, including John Hadden, Mona Kattan, and Her Highness Princess Noura Bint Faisal Al Saud, were part of inspiring sessions

The inaugural Retail Summit (TRS) Saudi, held on January 27th and 28th at King Abdullah Financial District (KAFD), concluded with extraordinary success, affirming Saudi Arabia’s position as a global hub for retail innovation. The event brought together over 400 participants, including CEO of Saudi Tourism Authority, Fahd Hamidaddin, and 64 global retail leaders—85% of whom are CEOs—to engage in thought-provoking discussions about the Kingdom’s evolving retail landscape under the ambitious Vision 2030.

As part of Saudi Arabia’s transformation into an economic powerhouse, driven by the visionary leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Vision 2030 lays the foundation for a thriving economy, a vibrant society, and an ambitious nation. With retail at the heart of this transformation, Saudi Arabia is emerging as one of the most dynamic markets in the world.

The Retail Summit Saudi played a pivotal role in supporting these goals by providing a platform for collaboration, inspiration, and the exchange of innovative ideas. Over two days, 31 sessions across 10 retail sectors—including luxury, health & beauty, apparel, e-commerce and more—offered attendees 12 hours of actionable insights delivered by global leaders on 18 key topics. These included the future of luxury retail, digital-first strategies, attracting and retaining top talent, Saudi Arabia’s growing retail landscape, and e-commerce strategies for a booming market. Additional critical discussions explored artificial intelligence, sustainability, digital integration, and the convergence of retail, hospitality, and entertainment, alongside ESG goals, omnichannel experiences, next-gen consumers, and expansion into new markets.

Fahd Hamidaddin, CEO of Saudi Tourism Authority welcomed the audience saying, “We believe the retail sector in Saudi will follow in the footsteps of tourism as the fastest growing destination in the world. The time is now for retailers to re-evaluate their presence in this market where in store spend is in excess of 1.2T SAR annually. Saudi has the talent, infrastructure, incentives, spending power and growth opportunities that make it ripe to be the most exciting new global fashion hub. We are bullish about doing things that have never been done before and retail is no exception. This is a once in a lifetime opportunity for the global retail industry to define what the future looks like, how we embrace technology and support up and coming talent all while reimaging the customer experience.”

Key discussions aligned with Vision 2030, highlighting societal transformation, economic diversification, and workforce inclusion. The opening panel, ‘Vision 2030: Redefining Saudi Arabia’s Future Society, Workforce, and Retail Sector’, featured insights from John Hadden, CEO at Alshaya Group, emphasising the Kingdom’s growth potential and the increasing role of women in retail. Women now account for 40% of retail spending, with workforce participation having risen by 35% since 2016.

Luxury and innovation were central themes throughout the summit. Sessions such as ‘Luxury Brands on the Fast Track: Staying Ahead in Style’ explored strategies for connecting with Saudi Arabia’s affluent consumers while maintaining sustainability and exclusivity. Renowned speakers including Antony Lindsay, CEO at Fabergé and Carlo D’Amario, CEO and Co-founder at Vivienne Westwood shared actionable insights on blending tradition with modernity to resonate with today’s discerning clientele.

Her Highness Princess Noura Bint Faisal Al Saud, Founder of Culture House, led an inspiring fireside chat, ‘Championing Fresh Saudi Fashion Brands’, spotlighting the rising stars of Saudi Arabia’s fashion scene. She explored how local designers are blending traditional influences with contemporary styles to create compelling global narratives, while also navigating the challenges of scaling in a dynamic market. Meanwhile, Mona Kattan, Founder of Kayali Fragrances & Co-Founder of HB Investments, led the session ‘Knowing Your Customers and Your Brand: E-Commerce Insights from a Beauty Innovator’, offering strategies for leveraging social media to foster authentic connections and creating memorable online shopping experiences.

Gary Thatcher, CEO and Co-Founder of The Retail Summit Saudi, said: “Saudi Arabia’s transformation under Vision 2030 is nothing short of inspiring. As the first Retail Summit in the Kingdom of Saudi Arabia we are privileged to support this evolution by fostering dialogue, collaboration, and innovation among global retail leaders. The energy and ambition

displayed here will undoubtedly shape the future of retail in the region.”

With Saudi Arabia’s retail market projected to reach $150 billion by 2030, alongside the rapidly growing luxury sector at a CAGR of 10.7% to 2029, the Kingdom offers extraordinary opportunities for brands looking to establish or expand their presence. The summit highlighted the importance of partnerships, cultural understanding, and innovation in unlocking these opportunities.

Speakers included John Hadden, CEO of Alshaya Group; Faysal AlMalki, CEO of AlMalki Group; Caroline Rush, CEO of the British Fashion Council; Patrick Chalhoub, Executive Chairman of Chalhoub Group; Daniel Grieder, CEO of Hugo Boss; Mona Kattan, Founder of Kayali Fragrances & Co-Founder of HB Investments; and many others. Notable brands such as Fabergé, Christofle, and WHP Global were also represented.

For more information retailsummitsaudi.com www.theretailsummit.com

RIYADH AIR UNVEILS “SOUND OF A NEW ERA” SONIC BRAND, COMPOSED

AT ABBEY ROAD STUDIOS WITH SAUDI AND INTERNATIONAL TALENT

“At Riyadh Air, we believe that a journey is more than just reaching a destination; it’s about the experience itself,” said Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air. “‘Sound of a New Era’ isn’t just a sonic brand; it’s the symphony of our brand promise. It’s the sound of Saudi hospitality taking flight, heralding a new era of premium travel, infused with our rich cultural heritage and forward-thinking vision.”

Riyadh Air’s brand sonic is the first guest exper ience touchpoint to be re vealed ahead of product launches as it moves towards it s first flight in 2025

Composed and orchestrated at world famous Abbey Road Studios, and cre ated by a mix of Saudi and inter national talent to create a piece that will tell stor ies across hor izons

Riyadh Air has released its captivating new sonic brand, “Sound of a New Era,” revealing one of the first key guest experience touchpoints, with seats, airport and inflight products set to be shared in the near future, as the airline approaches its first flight later in 2025. This sonic identity, composed and orchestrated at the world-famous Abbey Road Studios, is the creation of a talented mix of Saudi and international artists, designed to tell stories across horizons.

Reflecting Riyadh Air’s mission, the sonic branding creates a journey deeply rooted in cultural identity while setting a benchmark for global premium travel. The sound is a central pillar of Riyadh Air’s brand universe, creating a sensory journey that inspires awe and connection. The Riyadh Air sonic identity will be subtly integrated into various touchpoints throughout the passenger journey, from boarding music and cabin announcements to inflight entertainment and soothing meal service melodies.

The sonic branding process for Riyadh Air was a meticulous journey, blending artistry and innovation. The recording at Abbey Road Studios featured a live orchestra in collaboration with the Saudi National Orchestra and the Music Commission. Thirteen musicians from the Saudi National Orchestra played traditional Arabic instruments such as the oud, qanun, and ney, symbolizing the harmonious balance between tradition and modernity. The collaboration also included the Saudi Orchestra’s first female violinist, highlighting Riyadh Air’s values of innovation, authenticity, and human touch through live instrumentation.

A defining feature of Riyadh Air’s sonic identity is the seamless blend of digital soundscapes with traditional instruments, brought to life through live recording. This fusion reflects Riyadh Air’s dual nature: a brand deeply rooted in Saudi culture yet forward-looking and technologically advanced. Digital textures symbolize innovation and progress, adding depth and complexity to the compositions. When paired with the organic warmth of live traditional instruments and orchestral arrangements, the result is a rich, layered sound that bridges the past and future.

By leveraging sound as a storytelling tool, Riyadh Air continues to build a brand that is as memorable as it is aspirational, weaving moments of connectivity and discovery into the passenger experience. The story continues on Riyadh Air’s social channels with behind-the-scenes stories – learn more @riyadhair.

RLC GLOBAL FORUM OPENS IN RIYADH, LEADING THE AGENDA FOR POSITIVE TRANSFORMATION IN THE GLOBAL RETAIL INDUSTRY

T• Forum unveils key themes driving global industry change, from AI and marketplaces to urban retail transformation and strategic partnerships.

• RLC Global Forum and EMARKETER launch inaugural Global Digital Index: GCC in Perspective report.

he 2025 RLC Global Forum opened today in Riyadh under the theme “Rebuilding a Shared Future,” bringing together the most influential leaders from across the retail ecosystem. Held at the Fairmont Riyadh, the Forum set the stage for high-impact discussions on resilience, digital acceleration, AI-driven innovation, and strategic collaborations, uniting global CEOS, industry pioneers, investors and policymakers to address the challenges and explore solutions that will define the future of global retail.

The day kicked-off with high-impact discussions that tackled the most pressing issues shaping the future of retail. The “Business Outlook: Navigating A New Global Order” session examined the impact of geopolitical tensions, economic uncertainty, and rapid technological transformation on global commerce, with international business leaders exploring strategies for turning volatility into opportunity while driving resilience

and innovation. Meanwhile, “A New Leadership Order: Building Growth in Turbulent Times” focused on the role of visionary leadership in overcoming economic headwinds, optimizing productivity, and fostering sustainable growth. Industry experts shared insights on navigating complex business ecosystems and leveraging strategic adaptability to thrive in an ever-evolving marketplace.

Discussions also centered on the transformative power of social commerce, which is reshaping how consumers shop, interact and engage with brands. With e-commerce in the Middle East projected to reach USD 57 billion by 2026, the role of marketplaces in meeting evolving consumer expectations remains paramount. Statistics show that 80% of regional shoppers prefer online platforms for their convenience and variety, raising critical questions about how businesses

can design consumer-centric marketplaces that cater to regional dynamics while maintaining global competitiveness.

In addition, Zia Daniell Wigder, Chief Content Officer at EMARKETER, showcased a specially drafted report in partnership with the RLC Global Forum. This session provided a data-driven roadmap for the future of e-commerce in the GCC, offering valuable insights into consumer trends, market dynamics, and strategic opportunities for sustainable growth in the region.

AI was another major highlight of the day, with multiple sessions delving into its transformative potential across the retail sector. Industry leaders explored how AI is being used to enhance personalization, optimize supply chains, and drive operational efficiencies at scale.

The Lifestyle Destinations Stage brought a fresh perspective to the convergence of retail, tourism, and urban development. Sessions focused on how retail-driven cities are evolving into vibrant lifestyle hubs, integrating entertainment, hospitality, and commerce to redefine consumer experiences. The conversations highlighted the growing role of mixed-use developments in shaping the future of retail spaces, emphasizing sustainability and cultural relevance as key factors in long-term success.

Complementing the main stages’ discussions, the day’s roundtables, provided an opportunity for deeper engagement on some of the industry’s most pressing topics such as the region’s shifting retail landscape, collaboration and strategic alliances fueling retail innovation, and how businesses can capitalize on emerging opportunities in an evolving global economy.

The day also saw significant commitments take shape, with key partners set to sign Memorandums of Understanding (MOUs) to drive future collaborations and industry advancements.

Building on the momentum of Day 1, participants eagerly look ahead to Day 2, where deep dives into omnichannel strategies, leadership evolution, and the future of luxury retail will take center stage.

THE LUXURY NETWORK KSA & PATCHI CELEBRATE SAUDI FOUNDING DAY 2025

The Luxury Network KSA, in collaboration with Patchi, hosted an exclusive event to commemorate Saudi Founding Day 2025 at the stunning new Patchi Café in Solitaire Mall, Riyadh.

The evening brought together an elite gathering of distinguished guests, industry leaders, and VIPs to celebrate the Kingdom’s rich history and cultural heritage.

The event paid tribute to the legacy and vision of Saudi Arabia’s founders while offering an immersive luxury experience. Attendees were

welcomed into Patchi’s elegant new space, where they indulged in a curated selection of premium chocolates and gourmet delicacies, reflecting the brand’s longstanding tradition of excellence and craftsmanship.

With a dress code of smart casual or traditional attire, the evening beautifully blended modern sophistication with Saudi heritage, creating a refined and festive atmosphere. By invitation only, the event provided a unique opportunity for high-profile guests to network and celebrate this historic occasion in an intimate and exclusive setting.

The Luxury Network KSA continues to curate bespoke events that connect premium brands with highnet-worth individuals, fostering relationships that drive the luxury industry forward in Saudi Arabia.

Brands Directory

Aida Murad aidamurad.com

Almosafer almosafer.com

Audi audi.com

Boutique Group boutiquegroup.com

Bugatti bugatti.com

Cathay Pacific cathaypacific.com

Corinthia Hotel corinthia.com

Diriyah Biennale Foundation biennale.org.sa

Discover Aseer discoveraseer.com

Downtown Design downtowndesign.com

Dr. Dina Al Nahdy instagram.com/dinaalnahdy

Dr. Faisal Zagzoog instagram.com/faisalzagzoog

Dr. Majed Garoub instagram.com/majedgaroub

Emirates emirates.com

Eyad Mashat sa.linkedin.com/in/eyad-mashat

Femi9 femi9.com

Flex Jet flexjet.com

Graff graff.com

Patchi patchi.com

Musalli Jewelry musallijewelry.com

Radisson Hotels radissonhotels.com

Rif Trust riftrust.com

Riyadh air riyadhair.com

RLC Global Forum rlcglobalforum.com

Rocco Forte Hotels roccofortehotels.com

Rolls-Royce rolls-roycemotorcars.com

Shangri- La Hotel shangri-la.com

Soraka Saria Al-khatib linkedin.com/in/sorakasalkhatib

STC stc.com.sa

The Plaza Doha, LXR Hotels & Resorts hilton.com

The Retail Summit theretailsummit.com

The St. Regis Riyadh marriott.com

TLN Academy tln.academy

UAS International Trip Support uas.aero

Zuma Restaurant zumarestaurant.com