The Luxury Network KSA Magazine Issue 08

JABR AL-AZEEBY

Emirates Airlines

THE COUNTER OF SWEET INDULGENCE

with Paloma, coffee ganache. Be unconventional with Bohème and its surprising crunch of crispy praliné with crispy lace crêpes. Enjoy timeless taste with Tiaré, praliné à l‘ancienne with almonds and hazelnuts. See the light side of life with Aurora, praliné with cashew nuts. Enjoy the zesty freshness with Laluz, smooth hazelnut praline with orange. Embrace simplicity with Marly, pure milk chocolate ganache. Be frivolous with Frivole, gold chocolate with tender hazelnut praline. Or expand your horizons with Asie, striking yuzu ganache.

Feel the Gratification of Pleasures

WHAT’S BEHIND THE COUNTER?

There’s something special waiting to be discovered at the wonderful Patchi boutiques with a café area which are dotted around major cities throughout the Kingdom and online via Patchi’s e-commerce platform featuring convenient delivery all over Saudi Arabia: The Counter. The Counter is an experience of its own within Patchi’s immersive chocolate worlds experience. It’s an invitation from the finest chocolate host to journey into new dimensions of awesome flavours, incredible aesthetic temptation, appetizing aromas, rich textures, and the sweet sounds of anticipation. An awakening of the senses that reflects contemporary luxury, sparks stories worth telling, evokes emotions, strengthens the bonds between people, and celebrates moments. The Counter is a universe of unwrapped chocolates; Pleasures (bite-sized treats); chocolate rocks, blocks, and batons; mini-cups; freshly baked cakes; and authentic French macarons.

Uncover the Wonders of Unwrapped Chocolates

The Counter’s unwrapped milk and dark chocolates come in 12 flavours and fillings. 12 diverse expressions of personality and feelings. Travel to exotic lands with Loa, ganache infused with combawa. Relish the well-rounded Corail with orange ganache. Unleash your passion with the heart-shaped flaming red Coeur Framboise. Appreciate intense fruitiness with Malina, sweet raspberry ganache. Feel stimulated

9 different Pleasures. 9 statements that reflect Patchi’s savoir-faire and HeartMade philosophy. Choose Raspberry for the allure of chocolate covered vanilla ganache with raspberry confit and vanilla almond biscuit. Select Brownie for a biscuit brownie, almond, and dark chocolate extravaganza. Pick Hazelnut Gianduja for a ganache, gianduja, chocolate biscuit, milk chocolate, and hazelnut medley. Opt for Peanut for an explosion of homemade peanut praline, vanilla shortbread, almond biscuit, and golden milk chocolate. Feel sweet with Honey, a symphony of honey biscuit and caramel cream. Go nuts with Milk Chocolate Bréton, a fanfare of hazelnut bréton biscuit topped with milk chocolate ganache and pastille. Crumble with satisfaction with Mini Cake Crumble, the playful joy of dark chocolate coated mini chocolate cake topped with hazelnut crumble. Succumb to the charm of Cocoa

Milk Chocolate, the enticing balance of biscuit cake filled with chiffon cream and covered with melted milk chocolate. Embrace subtlety with Mellow, the impactful joy of bite-sized chocolate cake.

Rock Your World with Rocks

12 different Rocks. 12 solid reasons to experience how the little things in life are sweet. Melt into Azura’s cosmos of raspberry ganache. Dive into Lolanda’s constellation of caramel truffle. Explore Sienna’s tidal wave of salted caramel. Jump into Milena’s cascade of chocolate spread. Indulge in Fiamma’s kick of yuzu ganache. Savour Morela’s contrasting blast of white chocolate, apricot, and cashew. Rush towards Dark Rock’s dramatic dark chocolate croc, almond, and cocoa nib excitement. Feel serene with White Rock’s silky white chocolate croc with hazelnuts and raspberry sugar. Reach higher with Golden Rock’s dazzling gold power sprinkled milk chocolate croc with caramelized hazelnuts. Taste luxury with Milk Rock’s nutty milk chocolate croc with pistachio and gold marzipan. Find your destination with Coco Rock’s marvellous coconut cream. Dare to be bold with Haze Rock’s astonishing gianduja, feuilletine (crispy crêpes) and caramelized hazelnut.

Smash the Routine with Chocolate Blocks

Stick to Your Cravings with Chocolate Batons

4 different chocolate batons that encourage you to stick to your preferences and opinions. 4 fabulous examples of how sticking to essentials can be very rewarding. Give in to the opulence of Caramel Chocolate that transforms milk chocolate into a festival of caramel, cardamom, and pistachio croquant. Don’t settle for plain dark or milk chocolate, instead treat yourself to Dark Chocolate filled with dark ganache and cocoa nibs or Milk Chocolate filled with crispy crêpe or even Grue Chocolate with caramelized cocoa nibs

Experience How Mini Cups are Massively Memorable

3 different mini cups that are mega satisfying. 3 adventures into magnitudes of flavours. Raspberry Mini Cup is an aromatic breeze with a dark chocolate shell filled with dark chocolate raspberry ganache, crisped rice, and crispy blackberry sugar. Crêpes Mini Cup is a delicious parade with a milk chocolate shell filled with praliné, crispy lace crêpes, and roasted hazelnut pieces. Almond Mini Cup is a scrumptious mosaic with a milk chocolate shell filled with salted caramel, praliné à l’ancienne, milk chocolate ganache, and almond.

Say it with Cakes

4 different freshly baked cakes to whet your appetite for quality. 4 fluffy stories worth slicing into. Patchi’s Chocolate Cake is not an ordinary chocolate cake. It’s a luxuriously velvety experience that’s sprinkled with crunchy cacao nibs. The zesty Lemon Cake is luxurious ecstasy that’s topped with candied lemon slices. The Chocolate Cake with Ganache is an amazing tale of dark chocolate cake with rich dark chocolate ganache covered in dark chocolate and crushed roasted almonds. The Pecan Cake is a nutty sensation with salted caramel ganache and smooth milk chocolate hazelnut.

Taste Authenticity with Macarons

11 different flavours of authentic French macarons made from finely ground blanched almonds that showcase artisanal chefmanship. 11 exquisitely crisp yet soft macaron varieties that bring a rainbow of colour to your day. The praliné, chocolate nibs, caramel, and pistachio are ideal if you adore classics. The orange, raspberry, passion fruit, and blackcurrant are just right for fruit fans. While the aromatic rose, lemon and crispy crêpes are especially for people who are keen to try new things.

4 different chocolate blocks to spice up everyday indulgence. 4 perfect “just because” excuses to enjoy premium chocolate any day, any time. Blocks are a great twist on chocolate bars. Take a bite out of milk or dark chocolate with crunchy roasted almonds or hazelnuts. Be different with creamy white chocolate with richly roasted pistachio. Love the multi-layered sensations of dark chocolate with crispy raspberry sugar. patchi.com

ISSUE 08 | Mar - Apr 2023

Boucheron Unveils a New Campaign Dedicated to the Middle-East

Khawater Messika

TLN KSA Exclusive Cover Story

Jabr Al Azeeby - Emirates Airline VP

Rolls Royce Black Badge: Wraith Black Arrow

Louis Vuitton Ramadan Collection 2023

The Reinvented Dior Or Capsule Collection

Lacoste x Rex with Saudi Illustrator Rex Chouk

Gucci Eyewear 2023

Dries Van Noten Beauty

ROLLS-ROYCE BLACK BADGE WRAITH BLACK ARROW: MAGNIFICENT END TO A TRANSFORMATIVE ERA

olls-Royce Motor Cars today unveils Black Badge Wraith Black Arrow to mark the end of produc of one of the most transformative motor marque’s history. This Bespoke master limited to just 12 examples worldwide, is also V12 coupé Rolls-Royce will ever make, as it its bold new electric era.

one of the most significant and influential have ever made at Goodwood. Its extraordi power, performance and presence opened the Rolls-Royce brand to an entirely new group of clients. its own following within contemporary cul then expanded that further in its alternative

the culmination of many long years of achievement, and the end of their respective eras. This magnificent final V12 coupé Collection captures both the signifi cance and spirit of Wraith through the marque’s hall mark and peerless Bespoke capabilities. A fitting finale for this transformative motor car.” Torsten Müller-Öt vös,

Chief Executive Officer, Rolls-Royce Motor Cars

WRAITH: A CULTURAL ICON

Jabir by Marie Koo

explores one of the important and influential personalities of the history of science. The subject of this painting is Jabir ibn Hayyan , the author of a vast array of literature in the 8th century that examines alchemy, chemistry and magic. He is considered the father of Arab chemistry. This body of work is called The Jabirian Corpus. Among the writings are texts that explore Shi’ite religious philosophy which supposedly derived from his master the Shi’ite Imam Ja’far al-Sadiq. He is credited with the introduction of experimental methodology into alchemy and the invention of several chemical processes used in modern chemistry. Among the most important contributions present in the Arabic writings attributed to Jabir is the importance of practical knowledge acquired through experience and experimentation, i.e. the adoption of the experimental method in the Islamic world, much earlier than in Europe. He is regarded by many as the father of the developed field of pharmacy.

The visual reference for this painting is vintage magic posters and the soul of this significant artwork examines the mystical theories of alchemy and magic throughout history.

Marie Koo, Jabir, 2021, 40 x 40 in, 100 x 100cm, oil on canvas

“INVENT THE FUTURE, HONOUR THE PAST”

Boucheron, the most stylish and cutting-edge French High Jewellery Maison, honours the Middle East with its new campaign. “Invent the future, Honour the past” conveys the value of transmission that is central to both the Maison and the region.

Three short and inspiring episodes star Boucheron’s Middle Eastern ambassador Mila Al Zahrani, each paying tribute to the region’s roots, progress, and future, merging traditions with innovative, avant-garde aspirations. The campaign is set in an ever-changing desert landscape set to reflect the evolution of cultures, while the sun casts a soft light on the characters and reveals Boucheron’s creations.

Roots, where everything starts

“Everyone’s story starts with their roots. Our history, our traditions, our heritage. Foundations from which we all grow. Invent the future. Honour the past.”

The first episode, “Roots,” features Mila and a mother figure, portraying the bond between mother and child and honouring the roots from which

everyone grows. It transports the viewer into a vast desertscape, echoing the region’s heritage. In this scene, the sun sets on a past era as a metaphor for progress in the Middle East. Transmission from one generation to the next is symbolised by the Serpent Bohème jewellery shared by the women.

Created in 1968, Serpent Bohème is the first of Boucheron iconic collections. Every year, it continues to be reimagined and given new life through innovative designs. In this episode, Mila is adorned with new white gold Serpent Bohème Solarité earrings paved with diamonds; Boucheron illustrates how heri-

tage and history can be an endless source of inspiration in building the future.

Evolution, moving forward

“From our roots we evolve. We pioneer, we build, we elevate. We honour our beginnings while moving forward. Invent the future. Honour the past.”

“Evolution”, the second episode in the campaign, features Mila and a sister figure, highlighting the importance of sisterhood and the support that comes with it. The sunny desert landscape gives way to a traditional Arabian village under the moon. On this starry night, transmission within the same generation is illustrated by the two women sharing Quatre jewelleryMila passes a Quatre XXL cuff to her sister so that they can both wear the same creation and sparkle together.

Future, limitless possibilities

“Invent the future. Honour the past. Now we look ahead. Innovation, creativity, boundless thinking. With such limitless possibilities, what comes next?”

BOUCHERON UNVEILS A NEW CAMPAIGN DEDICATED TO THE MIDDLE EAST

The third video, “Future,” transports viewers to a modern metropolis. The Middle East is home to the most future-forward architecture today. The sunrise casts new light on the characters, played by

Mila and a figure representing the younger generation. The new Quatre Double White Edition embodies renewal and celebrates creativity that shapes the future.

Boucheron has always been guided by innovation through its ground-breaking designs, pioneering materials and cutting-edge technologies; the Maison forges ahead to imagine the future of jewellery.

THE FIRST MILLE SPORTS WATCH DEDICATED TO WOMEN

The RM 07-04, the brand’s first women’s sports watch, is totally in tune with the constraints imposed by the disciplines of our sportswomen. It combines ergonomics and ultra-lightness, performance and resistance, extreme skeletonization and architectural aesthetics.

TIME FOR ACTION

With a total weight of 36 grams, strap included, the RM 07-04 is the superlative piece, the lightest, boldest and most energetic in this new range of watches.

Three years of development were needed to create the RM 07-04 Automatic Sport and the CRMA8 caliber as many challenges had to be met: developing a new very compact and skeletonized in-house automatic movement, guaranteeing shock resistance at 5000g’s, perfectly integrating the case with the movement so the internal workings are visible. The extreme finishing magnifies the elegance of this uncompromising mechanism. The very compactness of the caliber accentuates the quality of the realization all the more as it considerably increases the assembly time by the watchmaker, for whom error is quite simply impermissible.

BASEPLATE AND BRIDGES MADE OF GRADE 5 TITANIUM

Manufacturing these components in grade 5 titanium with black PVD and electroplasma treatments confers great rigidity on the entire assembly, as well as precise surface flatness, essential for perfect functioning of the gear train. Grade 5 titanium is a biocompatible, highly corrosion-resistant and remarkably rigid alloy,

which enables the gear train to function effortlessly. The alloy is 90% grade 5 titanium, 6% aluminium and 4% vanadium.

This combination further increases the material’s mechanical properties, which explains its frequent use in the aerospace, aeronautics and automotive industries.

These components are satin-finished, microblasted and beveled by hand. They were subjected to separate and extensive validation tests to ensure they met rigorous strength requirements.

FUNCTION SELECTOR

In a manner similar to a car’s gearbox, a push-button located at 4 o’clock allows one to select the winding, neutral and hand-setting functions with a simple push. A hand at 5 o’clock displays the selected function.

FREE-SPRUNG BALANCE WITH VARIABLE INERTIA

This type of balance wheel represents the ultimate in innovation. It guarantees greater reliability when subjected to shocks and during movement assembly or disassembly, hence better chronometric results over time.

The regulator index is eliminated, and a more accurate and repeatable calibration is possible thanks to 4 adjustable small weights located directly on the balance.

ROTOR IN PLATINUM

By using a platinum rotor with the OneWay® winding system and ceramic ball bearings, the barrel can be efficiently wound while maintaining the compact dimensions of the skeletonised movement.

MOVEMENT CHARACTERISTICS

• Movement dimensions: 29.90 x 22.00 mm

• Thickness: 5.13 mm

• Jewels: 27

• Balance: CuBe, 4 arms, 4 setting weights, moment of inertia 7.5 mg•cm2, angle of lift 50°

• Frequency: 28,800 vph (4 Hz)

• Balance spring: AK3

• Shock protection: INCABLOC 908.22.211.100 (transparent)

CASE

The case of the RM 07-04 is made from Quartz TPT® for five watches and from Carbon TPT® for one watch.

These materials are exclusive materials to the brand in watchmaking with a unique appearance. Their remarkable damascene surface displays extremely regular yet totally unique striations, as they are composed of multiple layers of parallel filaments obtained by dividing carbon fibres or silica threads.

Quartz TPT® fibres are generally used for very high-performance applications due to their resistance to high temperatures, their strength and their transparency to electromagnetic waves.

Fibres are aligned in layers no thicker than 45 microns and saturated in resins developed specially for Richard Mille.

These layers are then stacked using an automatic positioning system that changes the

Bits of Glitz

orientation of the fibre between each layer by 45°. After being heated to 120°C and subjected to a pressure of 6 bars, they are machined on a CNC machine at Richard Mille’s manufacturing facilities.

Carbon TPT® is made by an identical process, but from carbon fibers threads.

The complete case construction is water-resistant to 50 metres thanks to two Nitrile O-rings, and is assembled with 20 spline screws in grade 5 titanium and 316L stainless steel washers.

Brilliant Bijoux

KHAWATER MESSIKA (REFLECTIONS OF MESSIKA)

Deepening the inextricable bond that Messika has forged with the Middle East, a place that continues to hold special meaning for Valérie Messika and her family, the Maison celebrates the spirit of Ramadan with an homage to the women of the region. Three empowered Arab women of diverse backgrounds and personalities, each an inspiration in her own right, look inwards, each reflecting on the journey that has brought her to where she stands today.

Saudi tennis player Yara Alhogbani was invited alongside Emirati designer Mariam Al Remaithi and Kuwait-based Lebanese actress Laila Abdallah for an introspective session that honours the spirit of reflection during Ramadan. Accepting the invitation without hesitation, the women demonstrated the essence of community, spirituality and femininity that is synonymous to the Messika woman.

“A large part of Ramadan is about introspection and committing oneself to growth and lasting change,” explained Yara Alhogbani. “I make sure to take the time to distance myself from distractions so that I’m able to see where I can personally improve to better the journey that I’m currently on.”

At just 18 years of age, Yara Alhogbani is the first female tennis player to represent the Kingdom professionally on an international level. Young, dynamic, and

Paying homage to the spirit of introspection during Ramadan

energetic, she possesses a magnetic appeal that ignites and inspires, just like the Maison’s signature diamonds. Her determination and perseverance are mirrored in Mariam Al Remaithi, who started pursuing her passion for clothing design from childhood. An acclaimed fashion designer, she has trailblazed her path to Paris, innovating and recalibrating benchmarks in a manner that is symbolic of Messika’s visionary designs.

“Ramadan has always been a source of inspiration for me,” elaborated Mariam Al Remaithi. “By tuning into my spiritual self, I am able to to recalibrate by creative vision and goals. There is a sense of serenity and demure elegance that is unique to Ramadan, which I tend to channel into my designs.”

A beloved figure in the region, Laila Abdallah is renowned for her multi-faceted and uniquely playful personality, attributes that are inherently ingrained within the values and sensibilities of Messika’s DNA.

Commenting on the significance of Ramadan in her life, Laila Abdallah said, “Ramadan is a time to rejuvenate the mind, body and spirit. It is a special month that brings peace to my soul, allowing me the opportunity to self-reflect and create invaluable memories with loved ones.”

In an intimate and private setting, the women took turns to self-introspect, sharing invaluable lessons and

advice they learned on their self-made paths to success. Adorned in iconic pieces from Messika’s fine and high jewelry collections, each woman’s unique personal style and personality was accentuated. Looking to the past, the precious moments of Ramadan were relived whilst the future was visualised through hopes and dreams of things to come. The present became a moment of gratitude and inspiration, that they would continue to cherish for years to come.

“The women of the Middle East are some of the most inspirational I have encountered,” said Valérie Messika. “They possess strength and softness in equal parts, and have a quiet sense of determination that enables them to pursue success in a manner that is authentically their own.Yara, Mariam and Laila embody the values of the Messika woman. They are paving the way for future generations of Arab women on their own terms and their willingness to share their stories and learnings perfectly encapsulates the introspective essence of Ramadan.”

#TimeForIntrospection

Brilliant Bijoux

BREITLING

CELEBRATING MOMENTS OF TOGETHERNESS THIS RAMADAN

This Ramadan, Breitling is celebrating moments of togetherness because time is precious. To capture the precious moments of the holy month, Breitling invites you to take a journey through its Air, Land, and Sea universes, along with All-Purpose and Professional, and find the perfect timepiece for you and your loved ones.

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 200 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land and sea pursuits, all captured in the brand’s unmistakable modern-retro style.

The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.

Breitling’s Ramadan campaign kicks off the journey into its universes starting with Land. A bold and beautiful timepiece, the Super Chronomat Automatic 38 stands out from the rest of the Chronomat family by its ceramic rider tabs and crown, and the rubber rouleaux bracelet only available with this

supercharged line. Along with its enhanced presence, the Automatic 38 also has a radiant side. Oversized lab-grown diamonds make the rounds of its 18 K red gold or stainless-steel bezel. Its three dial colors (silver, mint green, and ice blue) add just the right amount of aesthetic flair.

Diving into Breitling’s Sea universe, the Superocean Automatic 42 perfectly balances the nostalgia of its heritage with a fresh new look. The new Superocean retraces the Slow Motion’s celebrated design codes, while adding modern features, like a ceramic-inlayed bezel and colorful dials. Broad hands and indexes in luminescent Super-LumiNova® allow for easy readability underwater. The watch is water resistant to 300 m (1000 ft), as well as shock-, sandand saltwater-resistant. Its scratchproof ceramic-inlayed bezel will never wear or fade.

The journey ends with Breitling’s iconic pilot’s chronograph in the Air universe. For over 70 years, Breitling’s original pilot’s watch has been beloved by aviators and tastemakers in equal measure. Worn by astronauts in space and the biggest stars on earth, it is Breitling’s most iconic timepiece and one of the most recognizable watches of all time.

There have been many iterations of Breitling’s icon since its debut in 1952, but the 2022 Navitimer captures its most classic features and enhanced with modern refinements. A flattened slide rule and a domed crystal create

the illusion of a sleeker profile. Alternating polished and brushed metal elements give a lustrous, yet understated finish. Most notably, new colors in shades of blue, green and copper, define the updated dial options.

Commenting on the Ramadan campaign, Aed Adwan, Managing Director, Breitling Middle East, India

and Africa said: ‘“The holy month of Ramadan is a special time to spend with loved ones, and to make every second count. The concept of time being precious has always been deeply rooted in Breitling’s history and DNA, and we are thrilled to have a Ramadan campaign that conveys this strong message and allows us to connect deeply with our customers across the region.”

Brilliant Bijoux

Breitling’s universes – Air, Land, Sea, All-Purpose and Professional – pay tribute to the brand’s rich heritage in producing exceptional timepieces that historically fit into these segments.

As a casual, inclusive, and sustainable brand, Breitling truly offers something for everyone.

AUDEMARS PIGUET UNVEILS A NEW VERSION OF ITS EXTRA-THIN ROYAL OAK “JUMBO”

MODEL WITH A BLUE GRAINED DIAL

Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to reveal a new version of its Royal Oak “Jumbo” Extra-Thin model (ref. 16202) with a new grained dial. This limited edition is powered by the Calibre 7121, the latest ultra-thin movement that was introduced in January 2022 for the 50th anniversary of the Royal Oak. The 39 mm timepiece comes in a white gold case and will be available exclusively in Audemars Piguet boutiques.

A NEW GRAINED DIAL

This new Royal Oak “Jumbo” Extra-Thin model continues the historical thread of the eponymous collection. Its grained dial is inspired by a model created in 1992 for the 20th anniversary of the Royal Oak collection to enrich the platinum reference 14802 and complement the collection’s historical motifs.

Audemars Piguet has reworked the texture of the dial of this new reference to offer a finer and brighter grain that plays with the light differently. Obtained using PVD, the blue tone is then covered with a translucent coating that accentuates the relief and brilliance of the dial and evokes the colour of a clear night sky above Le Brassus.

This new iteration comes with a white gold case and bracelet. The objective was to enhance the contrast with the new blue grained dial, which is also adorned with white gold hour markers and hands enhanced with a luminescent coating to improve readability in the dark. Matching the dial, the background of the date window is also in this midnight blue colour. As for the case, it features Audemars Piguet’s signature alternating finishes with polished bevels that complement the satin-finishing on the bezel and AP folding clasp.

A NEW GENERATION CALIBRE

This new model is powered by the Calibre 7121 that was launched in January 2022 for the Royal Oak’s 50th anniversary and marks the birth of the 16202 line.

The Calibre 7121 is the result of five years of research and development and indicates the hours, minutes, seconds and date with a power reserve of 55 hours that is obtained thanks to a larger barrel than its predecessor. The date features a flat, energy-saving mechanism with a new rapid corrector that has been patented.

The extremely small thickness of the calibre (only 3.2 mm) allows it to be housed in a harmoniously proportioned case measuring 39 mm in diameter with a thickness of a mere 8.1 mm.

Set at a frequency of 4 Hz (28,800 vibrations per hour), it is wound by an 18-carat pink gold oscillating weight with bidirectional winding that is visible through the sapphire back.

Brilliant Bijoux

True to the traditions of Haute Horlogerie, the Calibre 7121 features prestigious hand-crafted decorations such as Côtes de Genève, circular satin-finishing, snailing, circular graining and polished angles.

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends.

In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoirfaire and forward-thinking spirit. Sharing its passion and savoir-faire with watch enthusiasts worldwide through the language of emotions, Audemars Piguet has established enriching exchanges among fields of creative practices and fostered an inspired community. Born in Le Brassus, raised around the world.

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GARRARD OPENING OF A NEW STORE IN THE KINGDOM OF SAUDI

Garrard is excited to announce the opening of a new store in The Kingdom of Saudi Arabia, in partnership with Platinum Sands. The first Garrard store in The Kingdom, the standalone boutique is located in the exclusive Kingdom Center in Riyadh, home to the world’s leading luxury brands.

The new boutique perfectly expresses the world of Garrard, with an ambiance of refinement and luxury created through the curves of the velvet furniture, the tactile walls in warm hues and signature motifs give a subtle nod to Garrard’s heritage.

A carefully curated selection of pieces from Garrard’s iconic collections, including Fanfare and Wings, will be showcased alongside bold, new Blaze creations - a highly charged collection of coloured gemstone jewels that are both playful and empowering. As worn by Garrard’s brand ambassador, Olivia Cooke, Star of HBO’s award-winning House of the Dragon, the jewels masterfully invert Garrard’s iconic cluster setting and combine vivid gemstones in an electrifying synergy of colour and texture.

For the official opening, Creative Director Sara Prentice will be welcoming guests and sharing the rich history of Garrard, including its close connections to the British Royal Family and the Crown Jewels, with local media and clients.

The new Kingdom Centre boutique builds on Garrard’s existing presence in Qatar, Kuwait City and Bahrain. “The new boutique is part of our ambitious expansion plans for the region and underlines our commitment to the Middle East. We are thrilled that we will now be able to welcome our Saudi Arabian clients locally,” says Joanne Milner, CEO of Garrard.

Set in the heart of London since 1735, the House of Garrard’s royal legacy lives on in exceptional handcrafted jewels that are the essence of modern elegance. From the legendary setting of the Cullinan I diamond, the world’s largest cut and colourless diamond, to glittering tiaras worn at state occasions, this unparalleled heritage remains an enduring source of inspiration for Garrard.

After almost 300 years, the House’s industry-leading designers, gemmologists and craftspeople continue to be entrusted with extraordinary new designs for royalty and private clients, alongside the exquisite jewels in Garrard’s collections, each of which bears the quintessential British hallmarks of heritage and handcraftsmanship.

Brilliant Bijoux REPOSSI

ELEVATE YOUR RAMADAN STYLE WITH ANTIFER

4 ROWS

Inspired by the shape of the cliffs of Antifer in Normandy, the timeless Antifer collection is characterized by a simple line forming a cliff, which stacks architecturally in an asymmetrical rhythm. Nine years after its launch, Antifer still amazes with its modern design and continues to reinvent itself with a new wearable piece.

Once again Repossi, through Gaia Repossi’s hands, shows its modernity and avant-gardism, unveiling a unique ring: a timeless but everyday version of the iconic Antifer design, handcrafted in Italy with a great attention to details.

Each row is created separately by the technique of lost-wax casting, taken back and polished by the jeweler, before being assembled.

The assembling is made thanks to 3 gold pins that maintain the whole, and the position of each ring is decided with a very precise angle in order to give coherence to the whole.

The empty space between each ring is studied to ensure the reading of the angles, specific to the Antifer collection. From the inside of the ring, it is possible to see each row separately. In a monobloc, the inside would be smooth.

A variation of the iconic Antifer 4-raws paved ring, in a plain pink gold version. A ring that can be worn on a daily basis yet is a strong and powerful piece.

THE LUXURY NETWORK MAGAZINE EXCLUSIVE INTERVIEW

JABR AL-AZEEBY

–

EMIRATES AIRLINES

VP FOR THE KINGDOM OF SAUDI ARABIA

Al-Azeeby began his career with Emirates in October 2005 as a commercial graduate trainee, and quickly moved up the ranks to the role of country manager in 2008. He held this first position for three years, gaining significant expertise in managing commercial operations and teams, enhancing the customer experience, looking for opportunities to better serve the local community.

Jabr has been with Emirates for 16 years, previously holding Country Manager roles in Uganda, Cyprus, Thailand, Pakistan, before taking on his most recent role as Vice President, India and Nepal. In 2021, Jabr Al Azeeby has been appointed as Vice President for the Kingdom of Saudi Arabia. In this exclusive interview by Narges Raiss, he discusses Emirates’ commercial strategy, the positioning and expansion plans in the Kingdom in line with the National Vision 2030.

What makes Saudi Arabia such a key market for the airline?

Saudi Arabia is a very important market in the Emirates network. Today, we operate 65 weekly flights, including a number of flights operated by our A380 and we continue to see passenger demand progressively grow across our gateways. Our objective is to maintain the healthy demand for leisure and business travel not just outbound, but also inbound into Saudi Arabia to help support the Kingdom’s tourism targets.

How is the Saudi market for Emirates in terms of revenue and traffic?

Saudi Arabia is one of our biggest markets and significantly contributes to our commercial objectives in the region. We fly to four gateways – Riyadh, Jeddah, Dammam and Medina and consistently run healthy load factors, and Saudi Arabia is one of the top performing markets in our network.

What is Emirates’ commercial strategy for the Kingdom?

Our main focuses on a global level continue to be growing our network and maintaining healthy demand across all of our destinations, despite inflationary impacts, higher fuel prices and other global headwinds.

We also continue to promote Dubai in the Kingdom, which has traditionally always been a popular destination for Saudis, whether for extended stays or short leisure and business trips.

Do you have any particular segment for Saudi Arabia that you are focusing on?

We cater to multiple segments given our diverse network, and we continue to closely watch travel patterns throughout the year in KSA across our gateways.

How are you expecting air traffic and tourism to become a drive economically and socially?

Yes, and that’s why we partnered last year with the Saudi Tourism Authority to support its efforts to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage and stunning biodiversity to the world.

KSA is successfully positioning itself as a must-visit destination and these are only the beginnings of a flourishing tourism industry that is set to wow the world. Emirates has the shared objective to contribute to the Kingdom’s broader tourism

The Leader

plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity. We look forward to growing our relationship with tourism authorities and the wider travel ecosystem to positively impact the Kingdom’s tourism growth.

What measures are you taking to elevate the nation’s vision 2030?

As mentioned above, Emirates signed an MoU last year with the Saudi Tourism Authority to boost inbound tourism into Saudi Arabia and attract new segments of travelers across our diverse network. We are jointly aiming to collaborate on key initiatives to enhance the Kingdom’s global tourism competitiveness, including promotional activity and travel trade support across key global source markets to convert interest into bookings, sharing insights around market and customer trends, amongst other initiatives.

Are there any new destinations/offerings that you are planning to launch?

We are eyeing a few destinations and will announce them when the time is right. We are also on track to start receiving delivery of the Airbus A350s in 2024. It will be a new aircraft type to our fleet mix and we are excited for its arrival and what is in store when it comes to expanding our network and continuing our growth trajectory, keeping our fleet fresh and young and offering better experiences for our fliers.

How do you expect foreign residents and guest visiting alike to connect with Saudi Arabia?

We’re already seeing interest from travelers around our network to

visit the Kingdom, and with more relaxed visa policies in place and visionary government initiatives to boost inbound visits, we will see even more visitors flocking in to immerse themselves in local culture, fascinating antiquities, striking landscapes and nature, and of course experience the warm Saudi hospitality.

Saudi Arabia is booming and on a really exciting journey – what are you hoping to see next in the near future?

We hope to see even more innovative attractions. Saudi Arabia has so much potential, and this is coupled with major investments to enhance its attractiveness as a tourist destination.

We hope to see more innovative projects underway like that

of Neom and the Red Sea Project which will really take things to the next level.

What do you foresee for the future of Emirates in KSA?

We hope to be able to progressively grow in line with travel demand in and out of Saudi Arabia by carefully analysing the market, its performance and needs, which will show if there are more opportunities for us to expand our presence. Our network is unmatched when it comes to connecting to every

corner of the world, coupled with our signature products and services and we have a lot to offer travelers, not only travelling out of the Kingdom, but also wanting to come and explore this beautiful country.

Tell us more about your career till date?

I received my Engineering degree, then launched my career in banking. But my passion has always been in aviation, and that led me to Emirates. I’ve never looked back and have been enjoying and

excelling in this career for the past 17 years.

You have been appointed as KSA’s Vice President for Emirates last year, how has been the journey so far?

The journey has been extremely rewarding so far. The Kingdom is one of the most dynamic markets in our network right now and its very exciting to be here, watching the rapid change and development happening right before our eyes, day in and day out.

The visionary leadership is ushering in a new era for Saudi Arabia and we’re proud, as an aviation player, to be contributing to that growth.

How do you plan to take it further?

We still have a lot to accomplish in this market, along with our local partners to support the Kingdom’s vision to grow its tourism and aviation sectors.

The Leader

What would you like to achieve that you haven’t already?

In spite of my long career in aviation, I still have a lot of ambition to achieve more. I look forward to gain even more experience in the KSA market and help to innovate further within the aviation sector. The sector has a bright future here, and we’re supporting in every way we can to grow it.

What is one piece of advice that you receive and live by? Who gave it to you?

Meaningful and solid relationship building will always be a pillar for

a successful life and business. This was something that I learned from my dear father; may Allah grant him a long life.

Are there any challenges that you are facing in your position?

The road will always be littered with challenges, but it’s what keeps us on our toes and makes us more competitive and ready to face anything that comes our way.

I’m a solutions-oriented manager and always look for ways, with patience and resilience of course, to find ways to overcome challenges.

How do you plan on overcoming those?

Planning is key. But it’s also learning from the past and preparing for the future and using that as the foundation for effective decision making.

Can you share with us a milestone or a highlight that you faced during your career?

For me it was leaving a successful career in banking and taking the leap to join the aviation powerhouse that is Emirates. I started from the bottom as a trainee and worked my way up. And I’ve never looked back.

The Trendsetter

AN EXCLUSIVE INTERVIEW WITH LULU AL HASSAN

Lulu Al Hassan is one of the first Saudi footwear designers. Al Hassan is a well-known figure in the kingdom and hosts her own TV show about design. She was born in the US, and strongly believes that shoes make a big statement and can translate into confidence.

Lulu Alhassan, one of the first Saudi Shoe designers known for her playful elegant taste and designs that guarantee her customers’ comfort accompanied with style. Her luxury brand, Lu Vixen, is much-loved, and her first collection presented at the London Fashion Week was a huge success, after which she was offered two television shows to focus on design and artist in the region. As a licensed design teacher, Al Hassan hopes her brand Lu Vixen will inspire more of her countrywomen to follow in her footsteps.

How would you describe Lulu Al Hassan? Indescribable.

You have a background in design and IT– how did you became a footwear designer? It was not planned , wanted to learn the business of this industry and ended up discovering that I have a creative mind and I enjoy the whole journey of creating from a sketch to an actual product.

What prompted you to start your own brand?

I had no one as a reference in Saudi who has good experience and knowledge in heels, and footwear luxury goods ,I had to learn it and on that journey the brand came along. my aim was not the brand itself, I wanted to create a clear path in Saudi for all the upcoming designer to lead and make things easier

for them when it comes to footwear, accessories and leather goods in general .

Tell us more about the ethos behind Lu Vixen?

She is the alter ego of each woman… the side of her she sees in the mirror and wont show easily… she balances contractions. She is an archetype of literature and art. Un leashes unapologetic.

Tell us more about how you rose to success? If you believe you receive.

What are the challenges you face as a footwear designer?

My main challenge is not having the production and supply chain close by or in Saudi, which adds lots of opex that a startup usually shouldn’t have.

What is the process when designing a new shoe?

That’s so technical are you sure your reader wants to know this?

In few words: idea- sketch – specs sheet- sourcing – lasting- protype –approve – produce

You have collaborated with various entities in the past, how did they came about?

Lulus hub has many collaboration and they all came out well for both parties, however shoe mart was my favorite collaboration as it was targeting mass and a new segment that I have enjoyed knowing and testing, yet designing for.

What inspired your latest collection?

My latest collection was a collaboration between me and chrisitin wu , a beautiful Asian brand, I wanted

to mix the depth and heritage of the Asian culture with the richness and royalty of the arab world.

How would you describe the Saudi Arabian fashion industry?

All the way up… few pumps which is mandatory in the learning curve… however only true talent and mind will survive.

Can you share with us one of your milestones in your career?

Being a footwear designer is a milestone by itself in my situation.

Tell us a typical day in the life of Lulu Al Hassan?

I rarely have a typical day which is actually my favorite. usually wake up around 7 am, have my juice and do my silent prayers and meditations, read a book, by 9 I start reading my emails and the day starts between meeting and work follow ups. Workout around noon then back home cook a nice meal and either focus on a collection if I have an upcoming one. Do some market research and learn what’s happening in the world of design,fashion,art and shoes. If I am not invited somewhere I would listen to a book or play some jazz till my body decides to call the night off.

What would you like to achieve that you haven’t already?

Design and create in different field than fashion and accessories.

As a Saudi citizen, what challenges or bias did you have to face when working abroad?

None.

What is one piece of advice that you receive and live by? Who gave it to you? Position your self right , take your time and believe in your talent, books and hassle taught me that.

What are your hopes for your country and its next generations?

I don’t hope, hope is a false alarm. I know we will reach all our goals sooner or later if we sticked to the plan and believed in our leader.

You have received recognition for your work, what is coming up next for Lulu Al Hassan?

To receive the right recognition for the brain behind the work.

Interview conducted by Narges Raiss

The Trendsetter

AN EXCLUSIVE INTERVIEW WITH NOHA SINDI

Saudi’s first personal shopper and fashion stylist, certified fashion stylist, London College of Fashion alum, TV and celebrity stylist, the working mum also runs styling workshops, designed to empower the next generation of female leaders for the workplace through their fashion choices. An image consultant too, she is certified from the London College of Fashion and is behind fashion consultancy service Syling Diva, which provides all these fashion-related needs.

She has also been spotted hosting or acting as emcee at some of the country’s exciting events, including fashion shows, exhibitions, boutique-related ones and brand launches. Speaking of brands, Sindi has collaborated with several local and international ones, including Tory Burch, Max Mara and Diesel.

Tell us more about how you started your journey?

My relationship with fashion and style started since I was young, I was always choosing clothes & styling outfits for friends & relatives. So I decided to turn my hobby into a career.

Although my bachelors degree was in English Literature , I decided to change my major into fashion & joined London College of Fashion where I studied & got certified as a fashion stylist & image consultant.

What first motivated you to continue in your field?

There is an increased & huge demand in Saudi Arabia & the Gulf area for fashion, style and appearance in general. For Saudi women, especially in the recent period, their role

has become active in society and in several fields, and this certainly requires them to look appropriate and professional. Which increased the demand for specialized people in the fashion field to help them & guide them. When I first started six years ago as a fashion & wardrobe stylist with the TV, there were a lot of questions & criticisms about my work. But with the passage of time and the person’s need (whether a woman or a man) for a specialist to look and appear decently, whether at work or social events, it has become a trend that attracts every woman or man.

As a multi-faceted woman, how do you navigate the different parts of your live?

Life is full of challenges and as long as you stay focused on your vision

and goals you will get there sometimes the road to your desired destination might change but if you steer towards it you will get there , off course its not easy and therefore having the right supportive people around you will help you get there faster.

As a Saudi pioneer, how did you move from idea to conception?

Its all about passion, if you are fired up from inside and you have the passion towards achieving your goals, it would become very rewarding and would give you that feel of motivation even if you achieve small things bit by bit. So starting from my ideas and being passionate gave me the ability to convert ideas into reality and if I can do it anyone can do it as well.

What was the greatest challenge you faced and how did you overcome it?

In general like any professional profession, there must be difficulties and challenges with a sense of enjoyment and satisfaction.

As a stylist, there are challenges in terms of creating a market for my services, providing sponsors , styling different personalities & managing big projects such as TV styling.

But the most greatest challenge of all is maintaining a balance between my role as a stylist & my role as a mom which I was able to manage through time management & recruiting the right supportive resources.

You have worked with so many brands, what has been your career highlight to date?

Since the beginning of my fashion career I have been working with many brands & local designers. But in my field as a stylist, I have had the support from many brands like Mango, Tori Burch, Karl Lager field, Carolina Herrera , Maje, Nichii & many more.

How important it is to surround yourself with people who support and encourage you?

The people we choose to surround ourselves with will eventually shape the way we think, behave, and feel on a daily basis.

There are a lot of positive changes like learning new things, improving development skills, achieving goals & staying positive!

Therefore being surrounded by the right people who encourage is part of your success.

Tell us more about the fashion scene in Saudi and how it is evolving?

Saudi Arabia’s fashion scene is evolving and making an impression on the world.

Today we have so many saudi designers whom reflect the diversity and heritage of the country in fresh, modern designs.

The many fashion exhibitions and events in the country have not only helped put the Kingdom on the world fashion map but also created more job opportunities in the fashion field.

What is the best piece of advice you have been given and why?

I think the best advice was “Choose a job you love & you will never have to work a day in your life”.

Because people who enjoy their jobs are more likely to be optimistic, motivated, learn faster, make fewer mistakes, and better business decisions.

What would you like to venture into that you haven’t yet?

I would love to have my own fashion line RTW in the future especially that sometimes I cannot find what I want in the market. Also would love to try acting!!

What is coming up next for Noha Sindi?

I would love to launch an academy where I can help & guide upcoming designers in creating mood boards, planning, producing & launching their brands. Also guiding stylists in gaining new skills or knowledge that will lead to new ideas that help or support them in the fashion styling industry.

DR MAJED GAROUB MAJED

GAROUB LAW FIRM SPORT LAWYER

Access to the world of sports for lawyers was through coincidences according to the nature of the work. Introductions were through specialists in the field of media or propaganda, or labor cases and contracts.

Within the sporting community, there is a greater passion, enthusiasm, and fame, due to the importance and dangerous sportsmanship of sports media. Sports Media spotlights fans, fans of players, the game, the club, and, of course, the national teams. Consequently, a player’s request for his financial rights; a clubs or federation’s request for drafting a contract for sponsorship and media rights is of utmost importance.

Sports lawyers, as is the case with all sports leaders at the level of sports clubs or federations, find themselves facing a new socially influential reality. Having a place in society affecting the future of the game and the social impacts within the family, as well as the club and the fans.

The historical reality has changed with the existence of postgraduate studies in sports law that not only qualify with practice and experience, but also with the presence of lawyers specialized scientifically in sports.

A sports lawyer or a law firm known for sports affairs carries out many legal matters of a legislative and legal nature.

For example, they may deal with investments in businesses directly related to sports, by preparing sponsorship & investment contracts for sports commissions, federations, and clubs, as well as, the preparation of contracts for sports and entertainment events, sponsorship, broadcasting rights, exploitation of sports brands, and in the tourism, entertainment, culture, and media sector. Sports lawyers are needed for litigation services against FIFA and the CAS Court of Arbitration, and representation before the national judiciary in specialized courts and judicial committees. This includes commercial and labor cases, known to the nature of sports cases before the judicial committees of local sports federations or international sports federations.

Depending on the type of game, disputed before FIFA in regards to football or international sports arbitration in Lausanne before the CAS Arbitration Court, which provides all kinds of dispute resolutions in most various sports and games like equestrian and combat games.

I am a member of the International Society of Sports Law (IASL) and Chairman of the International Relations Committee, including my membership in the Sports Law Committee of the International Federation of Lawyers (UIA) and other international associations specializing in sports law.

The Trendsetter

Moreover, I got to know the most important sports lawyers in the world with their different specializations. Equestrian lawyers are different from football lawyers, water games differ from combat games and motorsports, lawyers are still different.

Specializations differ from the nature of games even within the same sector. There is an accuracy and importance of specialization. The main common factor that brings them together is the love of sport; passion, and enthusiasm for playing honest competition. This develops and motivates competition between players, teams, and national teams. Even Sports Lawyers are a part of the team. Rooting for their clients success.

Sports Management

-The fans are the basis of sport. They are members of the general assembly of clubs, supporters of the national sports federations, continental and international ones. The fans, as members of the General Assembly, are the ones that nominate and elect the president and members of the board of directors in clubs and federations at national and international levels.

-Saudi Sports, through Vision 2030 as described in the Quality of Life Program, organized the Saudi Cup on February 24 & 25, 2023. This year’s event is described as the most historical and expensive tournament by the Saudi Equestrian Federation thus far.

-In December 2023 the Kingdom will host the World Cup, one of the most major sports events. Hosting the most major events and tournament confirms the capabilities and great potential of the Kingdom to achieve a higher position on the sports map worldwide. Saudi is leading to becoming the global destination for sports events. The efforts and contributions of hosting the most important sports events enhances the quality of life and accomplishes the vision of 2030.

-This is complementary to Saudi Arabia hosting a number of continental and global championships such as the Saudi Super Cup.

All of the aforementioned does not represent less than 10% of what is required to be achieved and implemented in Saudi Arabia on an annual basis, amounting to 400 world championships in various games.

The Ministry of Sports operates under the leadership of a young Sports Minister, HRH Prince Abdulaziz bin Turki bin Faisal Al Saud, who is the champion of Motorsports competitions, competing on circuits outside Saudi Arabia, and locally competing at Al-Reem International Circuit in Riyadh, as is the case for the Chairman of the Saudi Automobile & Motorcycle Federation, HRH Prince Khalid Bin Sultan Al Saud.

Therefore, we find great success worldwide towards Saudi performance in managing Formula (1), Formula (E), Dakar Rally, and the vision towards Motorsports in Saudi Arabia in a major comprehensive manner. This success is not limited to Motorsports but to most international hosting of various sports between Jeddah and Riyadh.

The establishment of 100 Sports Federations and the empowerment of women in sports, which is supported by the presence of women leaders in the Ministry of Sports and Sports Federations of personalities with a great social impact, led by HRH Princess Reema bint Bandar bin Sultan Al Saud, the Kingdom’s ambassador to the United States, as is the case for a significant number of business and community women such as Dr. Maha Ahmed Al-Juffali.

Sports development is supported by the presence of a large number of prominent businessmen in the leadership of important sports federations led by:

1.Prince Bandar bin Khalid Al-Faisal, the Chairman of the Jockey Club, is the Chairman of the Equestrian High Commission.

2.Prince Khaled bin Alwaleed bin Talal Al Saud, is the President of the Sports for All Federation.

Among the businessmen, Amr Zedan, appointed as the President of the Saudi Polo Federation, and the appointment of the Vice President, Fahad Abunayyan, is considered valuable evidence of the development of sports management within the framework of great and unlimited support from the Kingdom, led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz. Crown Prince, Prime Minister, and Chairman of the Council of Economic and Development Affairs.

DIGITECT STRENGTHENS LEADERSHIP WITH APPOINTMENT OF FAISAL ALEISAWI

Digitect Agency has appointed Faisal Aleisawi as the new Regional Managing Director.

Aleisawi has over 22 years of experience in the marketing and advertising industry and has a proven track record of success.

Digitect Agency, a leading 360° creative services provider, is proud to announce the appointment of Faisal Aleisawi as the new Regional Managing Director. In his new role, Aleisawi will be responsible for overseeing the company’s operations and expanding its presence in the region.

Aleisawi has a wealth of experience in the marketing and advertising industry, with over 22 years of experience in executive and management positions. Aleisawi is a brand builder raised in Saudi Arabia and educated in Canada, with a decade of building brands in the Middle East. He has a proven track record of success, having been a part of many private, public sector, and international success stories.

Aleisawi will steer the mission and goals of Digitect towards greater success, utilizing his expertise and leveraging the strengths of the team through strategic approaches. He is dedicated to driving the company forward and delivering exceptional results for clients.

Faisal Aleisawi. said “I look forward to utilize my experience and expertise to continue delivering the best possible solutions to clients and expanding the company’s presence in the region.”

Digitect is more than just an advertising agency, it is a catalyst of change in the creative services industry. With a full range of offerings including research, innovation, and creativity, Digitect provides comprehensive solutions for its clients’. the company has established itself as a leading provider of tech solutions, app, and website development, and both digital and conventional marketing. With a team of over 100 highly experienced professionals, including app inventors, IT experts, graphic designers, content creators, and social media creatives.

Digitect delivers results that drive growth for its clients. With offices in Jeddah, Riyadh, and Dubai, Digitect is positioned to drive change and bring about a brighter future for its clients.

COAL BLACK

NEW Q8 E-TRON REGIONAL PREMIERE

Improved Efficiency, Sharpened Design – New Audi

Q8 e-tron Makes Middle East Debut

- Q8 e-tron makes regional Middle East debut this March

- More battery capacity and higher charging performance

- Sharpened design and dynamic driving characteristics

- Q8 e-tron is the first model to carry the new two-dimensional logo

DUBAI, UNITED ARAB EMIRATES (6 March, 2023) — Audi Middle East, showcased the latest addition to its e-tron family, the new Audi Q8 e-tron, as the regional premiere for the latest EV model. With significant changes, especially at the front of the vehicle, the new flagship SUV emerges with a fresh new appearance.

The premium manufacturer with the four rings entered the age of electromobility in 2018, with the Audi e-tron, marking the start of its electric future. Since then, the model has been setting standards in the electric luxury-class SUV segment, and the new Audi Q8 e-tron is now building on the success story of this electric pioneer. The top-of-theline electric SUV impresses with its optimised drive concept, improved aerodynamics, higher charging performance, better battery capacity and increased range.

In addition to the above, the Audi Q8 e-tron will be the first model to feature the new model badge with Audi lettering on the B-pillar, the new corporate identity with a two-dimensional design of the four rings on the exterior. Audi will now use the Singleframe light spoiler to highlight the four rings as a central element and showcase the vehicle face on request.

On the Road

With the Q8 e-tron, Audi’s electric portfolio now comprises six models and by 2026, the brand will have more than 20 in its collection. At that point, Audi will only be releasing fully electric models on the global market, in line with its corporate strategy ‘Vorsprung 2030’.

With its improved efficiency, and range – up to 582 kilometres in the Q8 e-tron version, and 600 kilometres in the Sportback version, the Q8 e-tron is another important player in Audi’s electric portfolio to generate excitement about electromobility for everyday use.

Carsten Bender, Managing Director of Audi Middle East, said: “The introduction of the Audi Q8 e-tron marks an exciting time for the brand in the Middle East, which is one of the first global markets to make this model available to customers. It carries on where our pioneer Audi e-tron left off, but under a new

name and refreshed comfort. With the Audi Q8 e-tron, I am excited to introduce customers in the region to the top-of-the-line model in our electric SUV portfolio and to continue our corporate strategy, Vorsprung 2030.”

With its nomenclature, Audi is making a clear statement that the Q8 e-tron is the top model among its electric SUVs and crossovers. The Audi Q8 e-tron and Q8 Sportback e-tron are immediately identifiable as fully electric models at first glance. This is thanks to the new front and rear designs with the characteristic Singleframe mask, the inverted grille, and blade above the redesigned rear diffuser, which systematically carry Audi’s electric design language forward.

The Q8 e-tron offers extensive comfort features from the inside: with four-zone automatic climate control and various optional extras that include air quality package, massage seats, contour seats, and an ambient light package that further enhances the luxurious feel to this top-of-the-range model. There is also an optional glass panorama roof, which makes the interior appear lighter and reinforces the sense of airiness and expansiveness.

Three-stage ventilation provides for comfortable seating, even at high outdoor temperatures. This is available for the standard seats, whose leather is intricately perforated. All interiors come with optional decorative inlays of porous

New face, new name, new corporate identity

Luxury-class interior

wood veneers such as grainy ash and sycamore, or aluminum. New additions include light brown walnut wood and a sustainable technical material made partially from recycled PET bottles.

Two drivetrain variants

Two drivetrain variants with electric all-wheel drive can be selected. These are:

The Q8 55 e-tron and Q8 Sportback 55 e-tron, are powered by two motors and generate 300 kW in boost mode and 664 Nm of torque; with ranges up to 582 and 600 kilometres respectively

The top-of-the-range Audi SQ8 Sportback e-tron is powered by three motors and generate 370 kW in boost mode and 973 Nm of torque; with a range up to 513 kilometres

On the Road

At a fast-charging station the Q8 55 e-tron’s maximum charging performance increases to up to 170 kW. The big battery can be charged from 10 to 80 percent during a 31-minute charging stop – under ideal conditions, this corresponds to a range of up to 420 kilometres. At an AC charging station or wall box, the Audi Q8 e-tron charges at up to 11 kW with Audi, offering an optional AC charging performance of up to 22 kW.

The Audi Q8 e-tron* comes standard with the Plug & Charge function.

More battery capacity and higher charging performance Production

Sustainability is a key area of development for Audi – and this is carried across its entire value chain. Audi aims to be a net-zero carbon emissions company by no later than 2050, and carbon neutral by as early as 2025 – the Q8 e-tron will come from the first carbon-neutral high-volume production plant in the premium segment. The Vorsprung 2030 strategy also engages Audi with key stakeholders to push ahead with infrastructure projects where possible, to help create a positive case for electric vehicle charging across the region.

The Audi Q8 e-tron will become available in showrooms across the Middle East in the second half of 2023.

Customers who wish to find out more about the new Audi Q8 e-tron, can visit www.audi-me. com/Q8e-tron or their local dealer to explore and find out more.

ROLLS-ROYCE BLACK BADGE WRAITH BLACK ARROW: A MAGNIFICENT END TO A TRANSFORMATIVE ERA

Rolls-Royce Motor Cars today unveils Black Badge Wraith Black Arrow to mark the end of production of one of the most transformative motor cars in the marque’s history. This Bespoke masterpiece, limited to just 12 examples worldwide, is also the last V12 coupé Rolls-Royce will ever make, as it embarks on its bold new electric era.

“Wraith is one of the most significant and influential cars we have ever made at Goodwood. Its extraordinary power, performance and presence opened the Rolls-Royce brand to an entirely new group of clients. It created its own following within contemporary culture and then expanded that further in its alternative

the culmination of many long years of achievement, and the end of their respective eras. This magnificent final V12 coupé Collection captures both the significance and spirit of Wraith through the marque’s hallmark and peerless Bespoke capabilities. A fitting finale for this transformative motor car.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

WRAITH: A CULTURAL ICON

Black Badge guise. As the last examples of this landmark motor car get ready to leave Goodwood, we commemorate Wraith’s status as the last series V12 coupé we will ever make. Both Black Badge Wraith Black Arrow and its inspiration, the V12-powered land speed record-holding Thunderbolt of the thirties, represent

Launched in 2013, Wraith is one of the most important and influential models ever designed and built at Goodwood. More performance-focused than its predecessors Phantom and Ghost, Wraith fundamentally altered perceptions of Rolls-Royce and brought new, younger customer groups to the brand for the first time. Its wider cultural significance is underlined by countless references to the Wraith in music, cinema, art and fashion.

THE V12 CONNECTION

Wraith’s dramatic ‘fastback’ silhouette signalled the motor car’s dynamic intent, which was further amplified in

On the Road

2016, with the introduction of Black Badge Wraith: a potent, subversive and even more powerful expression of this transformative motor car, offering some of the highest levels of performance ever achieved by a V12-powered Rolls-Royce.

Yet when considering how best to mark the end of the Wraith era, Goodwood’s designers and engineers took inspiration for the Black Badge Wraith Black Arrow Collection from an equally significant V12 in Rolls-Royce’s long and storied legacy. In 1938, Captain George Eyston – whose bold, brave endeavours encapsulate the Black Badge spirit - set a world land speed record of 357.497 mph (575.335 km/h) with Thunderbolt, a seven-tonne, eight-wheeled leviathan equipped with two Rolls-Royce V12 ‘R’ Series aero engines. The outbreak of the Second World War in the following year ended Eyston’s endeavours; all subsequent records have been set with different engine types and configurations, enshrining Thunderbolt in perpetuity as the fastest V12-powered motor car ever built.

Thunderbolt’s record attempts took place on the legendary Bonneville Salt Flats in Utah. Against the glare of the brilliant white surface, and under a blazing desert sun, the reflections from the car’s polished aluminium body made it almost impossible to tell precisely when it passed the timing equipment. Eyston’s simple but ingenious solution was to paint a large black arrow on the car’s sides, incorporating a yellow central circle motif that could be seen clearly even at high speed. This is what gives today’s Black Badge Wraith Black Arrow Collection both its name and unique historical context.

GRADIENT PAINT

Black Badge Wraith Black Arrow’s exclusive Bespoke finish features a full colour graduation between two tones Celebration Silver and Black Diamond. A glass-infused ‘Crystal’ paint over layer has been applied to the Black Diamond paint to enhance the transition between the two colours, achieving a striking motion blur effect from front to rear. This exclusive Bespoke technique also gives the coachwork a subtle texture inspired by the crusted surface of the Bonneville Salt Flats, set beneath a high gloss lacquer, which is polished for more than 12 hours to achieve a glasslike finish.

The realisation of this extraordinary finish required the marque to undertake 18 months of surface testing and development before the marque’s Bespoke Collec-

tive of engineers, craftspeople and designers achieved a result befitting to Rolls-Royce standards. The total investment in time developing the material chemistry, application technique and surface finishing makes Gradient Paint one of the most technically complex paints that Rolls-Royce has ever created.

CONTRAST PALETTE

Contrast to the Gradient Paint is provided by Bright Yellow bumper inserts and Bespoke wheel pinstripes, subtly recalling the yellow circle within Thunderbolt’s black arrow. In another Rolls-Royce first, Black Arrow’s V-struts, located behind the radiator grille and in front of the engine, are also finished in Bright Yellow, subtly drawing the eye to the V12 engine behind the Black Badge dark chrome grille surround. This use of Bright Yellow extends to the base of the motor car’s layered carbon fibre Spirit of Ecstasy, which incorporates a Bright Yellow ring detail and an engraving of the Collection name.

V12 LEGACY FASCIA

To commemorate Rolls-Royce’s last-ever V12 coupé, the marque’s Bespoke Collective of designers, craftspeople and engineers collaborated to create a unique artwork for Black Badge Wraith Black Arrow’s fascia. The intricate, tactile design skilfully depicts the contemporary V12 engine in Wraith. In keeping with the Black Badge family’s noir ambience, the highly complex designitself the product of two months of development - is engraved in a single sheet of black-coated aluminium to reveal the gleaming metal beneath, providing a bold visual link to Thunderbolt’s polished aluminium body.

BESPOKE VENEER

Black Arrow’s coach doors are lined with open-pore Black Wood, in a complex design comprising over 320 multi-directional and lasered marquetry pieces that mimics the cracked, irregular surface of the Bonneville Salt Flats. This extraordinary feature also extends onto the rear ‘Waterfall’ panel, which separates the two rear seats.

CONSOLE SPEEDFORM

Thunderbolt underwent a series of design iterations during its lifetime. Its final shape, in which it captured the records commemorated in Black Badge Wraith Black Arrow, is preserved forever in the illuminated, polished aluminium Speedform encapsulated behind glass on the front console.

NEW ‘CLUB’ LEATHER

Inside, Black Arrow’s interior is provisioned with a new material type developed specifically for the Collection. The armrests, seat gussets, transmission tunnel, door detail, door panniers and lower dashboard panel are all finished in ‘Club Leather’ – its intentional greater sheen and even deeper black colouration provide a subtle contrast to the matte Rolls-Royce natural-grain black leather. The leather’s natural markings are intentionally emphasised to give the interior more visible ‘life lines’, and a closer resemblance to what was described at the time as “the club-armchair type of

driving seat which George [Eyston] prefers above all others”. In keeping with the Black Badge series’ use of daring pulses of colour, Bright Yellow is employed for the front seat leather. Atop the seat, the outer headrest features an arrow embroidery motif, providing rich, tactile detail and referencing the arrow symbol painted on Thunderbolt’s aluminium body to enable the electric timing equipment to ‘see’ and capture the car at full speed.

TRACK GUIDE

When the steering wheel is set in a straight-ahead position, a dark marking at the twelve o’clock position aligns with a similar pattern in the seats. This references the black lines Eyston’s team painted on the white Salt Flats to help him maintain direction - his sole point of reference at speeds of over 350 mph. In recognition of the significance of this marking, this track guide flows in a deliberately asymmetric line from the steering wheel to the driver’s and rear passengers’ seats.

RECORD CONSTELLATION

Given Thunderbolt’s record-breaking status, it is only fitting that Black Arrow incorporates a record of its own. Casting a dramatic night’s-sky ambience over the interior suite, Black Badge Wraith Black Arrow’s Bespoke Starlight Headliner incorporates 2,117 fibre-optic ‘stars’ - the greatest number ever seen in a Rolls-Royce motor car. All individually arranged by hand, the ‘stars’ depict the Milky Way as seen from vast open spaces, and the constellations precisely as they would have appeared over the Salt Flats in Utah on 16 September 1938, the date of Eyston’s final, immutable record.

BLACK ARROW CLOCK

Inspired by the analogue instruments of the 1930s, the fascia clock bezel references the raw, technical aesthetic of Thunderbolt’s interior, enhanced by black hand-tips that mimic the original car’s side-arrows; the surround is inscribed with the legend ‘Bonneville’ and Thunderbolt’s everlasting record speed for a

On the Road

V12-engined car of 357.497 mph. A further ‘arrow’ detail appears on the motor car’s Bespoke treadplates.

ENGINE BADGE

An exclusive Bespoke plaque is mounted on the engine cover to signify this as the last V12 ever to be fitted to a Rolls-Royce coupé. Machined from a single piece of polished metal, the plaque is inscribed with the V12 monogram in Bright Yellow, and the legend ‘Final Coupé Collection’ in Black.

All 12 motor cars in the Black Badge Wraith Black Arrow Collection have been allocated to clients around the world.

On the Road

BMW

iX5 Hydrogen pilot fleet arrives in the Middle East

Wi th a global fleet of around 100 vehicles employed internationally, five BMW iX5 Hydrogen vehicles arriving in the Middle East will showcase the company’s commitment towards the individual and sustainable mobility of the future. Given the need for a managed energy transition, the pilot fleet will demonstrate the reliability and suitability of alternative CO2-free drive systems for everyday use.

“Hydrogen is a versatile energy source that has a key role to play in the energy transition process and therefore in climate protection. After all, it is one of the most efficient ways of storing and

transporting renewable energies”, said Oliver Zipse, Chairman of the Board of Management of BMW AG. “We should use this potential to also accelerate the transformation of the mobility sector. Hydrogen is the missing piece in the jigsaw when it comes to emission-free mobility. One technology on its own will not be enough to enable climate-neutral mobility worldwide.”

As one of the most efficient options for storing and transporting renewable energy, hydrogen has a clear potential in complementing electromobility. It will contribute to achieving net zero carbon emissions by 2050 and play a major role as a fuel in the Middle.

“BMW’s commitment to hydrogen aligns with our ambition to become the world’s most sustainable premium car manufacturer and provider of individual mobility solutions,” said Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East. “Our pilot fleet will complement the region’s energy initiatives ahead of COP28 and is scheduled for hot weather testing in the Middle East – an important prerequisite for the vehicle development process.”

Based on the current BMW X5, the BMW iX5 Hydrogen was first unveiled as a concept at the IAA show in 2019. Its centrepiece is the highly efficient next-generation fuel-cell system, generating a high continuous output of 125 kW/170 hp. In combination with a highly integrated drive

The BMW iX5 Hydrogen

unit using fifth-generation BMW eDrive technology, the powertrain channels maximum output of 295 kW/401 hp onto the road.

Hydrogen Allows Rapid Refuelling

The hydrogen needed to supply the fuel-cell is stored in two 700bar tanks made of carbon-fibre reinforced plastic (CFRP). Together these hold almost six kilograms of hydrogen, enough to give the BMW iX5 Hydrogen a range of 504 km (313 miles) in the WLTP cycle. Filling up the hydrogen tanks only takes three to four minutes – so the BMW iX5 Hydrogen can also provide the driving pleasure for which BMW is renowned over long distances, with just a few brief stops along the way. This proves to be a necessary advantage in areas which will face limitations with EV charging infrastructure.

On the Road

ASTON

MARTIN

WELCOMES CUSTOMERS

AND FANS INSIDE ITS FORMULA 1 ® PIT GARAGE TO SPEC THEIR DREAM CAR

Aston Martin has launched an all-new environment on its multi award-winning online configurator, welcoming customers to spec their own perfect car within the Aston Martin Aramco Cognizant Formula One™ Team’s pit garage.

In what is a world first amongst any automotive manufacturer, customers, fans, and dealer partners can now virtually specify any of Aston Martin’s breathtaking product range within the high-performance setting of a Formula 1 ® pit garage.

Launched ahead of the second Grand Prix of the season in Saudi Arabia, the new digital

environment displays Aston Martin’s AMR23 challenger within the garage, allowing customers and fans to take inspiration from the pinnacle of motorsport engineering and design when bringing to life their bespoke interpretation of an Aston Martin.

Following Fernando Alonso’s stunning podium finish at the season-opening Gulf Air Bahrain Grand Prix, the online configurator also proudly exhibits the third-placed trophy in exquisite 3D Ultra High Definition detail, allowing users to enjoy the team’s first silverware of the season, while having the ability to zoom in to explore every fine detail of the car.

Once the ultimate expression and interpretation of an Aston Martin has been created, customers and fans can download a personalised brochure of their configuration, share their favourite configurations to social media and choose to book a test drive at any point in the process.

Celebrating Aston Martin’s 110th anniversary, the configurator also allows users to experience its racing pedigree past and present, through an additional virtual environment of the historic Brooklands circuit, the location of the marque’s early forays into racing.

Renato Bisignani, Head of Global Marketing and Communications at Aston Martin said: “Offering a choice of exquisitely designed and Ultra High Definition backdrops - from studio environments to real locations – is a key ingredient to our award-winning configurators success, inspiring our customers to visualise their perfect Aston Martin across global locations, while taking inspiration from the thought-provoking back drops.

“With recent brand research revealing that almost 90% of our customers are passionate about Formula 1 ®, we believe this high-performance inspired environment will draw further synergies between track and road, allowing our

On the Road

customers to spec all of our models from within the Aston Martin Aramco Cognizant Formula One™ Team pit garage.

“Our configurator has always been designed to engage, excite and inspire, with more than half of our customers now using this digital tool during their purchase journey. We are therefore committed to further expanding its offering and developing unique features as part of our focus to deliver luxury digital experiences for our customers.”

The Aston Martin configurator can be found at configurator.astonmartin.com

MARRIOTT INTERNATIONAL SIGNS AGREEMENT WITH NEOM TO OPEN THREE PROPERTIES WITHIN LUXURY ISLAND DESTINATION SINDALAH

Marriott International, Inc. announced it has signed an agreement with NEOM to open three properties on its luxury island destination Sindalah, situated in the Red Sea off the northwest coast of Saudi Arabia.

The multi-deal agreement includes Saudi Arabia’s first Autograph

Collection Hotels property, as well as two Luxury Collection properties.

“NEOM is one of the most highly-anticipated developments in the world and we look forward to working with its team to develop these three exciting properties,” said Jerome Briet, Chief Development Of-

ficer, Europe, Middle East & Africa, Marriott International. “The Luxury Collection and Autograph Collection Hotels properties will express their own unique personality inspired by the exceptional natural landscapes of NEOM. We continue to see growth opportunities for our brand portfolio within the destination and Saudi Arabia overall.”

The Luxury Collection in Sindalah

Offering global travelers a gateway to the world’s most captivating destinations, The Luxury Collection is expected to open two properties in the highly anticipated island destination, featuring transformational experiences and destination-rooted authenticity. Slated to open in 2024, a beach resort will offer a mix of 70 luxury rooms and suites, including one-, two-, three- and four-bedroom villas all featuring private pools. The second project, projected to open in 2024, is expected to be an all-suite property offering 115 one-, two- and three-bedroom luxury suites, and will be situated in the heart of the retail and marina district of Sindalah. Both Luxury Collection properties are set to showcase multiple culinary experiences and leisure facilities.

Autograph Collection in Sindalah

Autograph Collection Hotels are a product of passion inspired by

a clear vision, soul, and story that makes it individual and special. Expected to open in 2024, the Autograph Collection property in Sindalah is anticipated to offer rich immersive moments that will leave a lasting imprint for guests. Plans for the resort include 66 rooms and suites, including one- and two-bedroom villas, multiple dining options, a kids club, and a spa.

Sindalah is the first of a group of islands that will be developed in NEOM and is set to be among the most alluring destinations in the Red Sea. The island will feature exquisite facilities and exclusive offerings surrounded by a stunning and diverse ocean environment home to over 2,000 marine species, 600 of which are endemic to the Red Sea.

Extending over an area of approximately 840,000 square meters, Sindalah will be a new destination for one-of-a-kind nautical and yachting experiences, located just 17 hours sail from the Mediterranean and featuring a prestigious 86-berth marina for yachts up to 75

meters and serviced offshore buoys for superyachts up to 180m. Additionally, the island will include over 400 ultra-premium hotel rooms and 300 top-end suites, a beach club, a glamorous yacht club, and 38 unique culinary offerings.

“Marriott International offers one of the most compelling portfolios in the entire industry and enjoys a stellar reputation in the region.

We are thrilled by the prospect of working together and look forward to building a hospitality experience that captures the spirit of Sindalah’s year-long appeal, while creating unforgettable memories for our guests,” added Chris Newman, Executive Director, Hotel Development at NEOM, the division responsible for building a future-centric hospitality ecosystem in the region.

The first destination in NEOM to start welcoming guests, Sindalah is expected to welcome guests from early 2024. The three projects are expected to the first hotels to open on the island.

Escape Diaries

ELAF AL TAQWA HOTEL MADINA

A SPIRITUAL JOURNEY IN THE HEART OF MADINA.

Ideally situated just 25 minutes from the Prince Mohammed Bin Abdulaziz International Airport, Elaf Al Taqwa Hotel Madina is a family hotel in the heart of Islamic culture and civilization, Madina. The Luxury Lifestyles Awards winner for Best Luxury Family Hotel in Saudi Arabia in 2023 provides guests with a once-ina-lifetime spiritual experience.

Each room in the Elaf Al Taqwa Hotel Madina has been carefully positioned to provide views of the city’s famous landmarks, like the Al Masjid an-Nabawi and Haram Piazza and large Arabian-styled windows, with beautifully intricate detailing, provide ample light for guests throughout the day. Guests of the Executive floor have access to the Executive Lounge, including free drinks daily from 5 pm to 7 pm, express check-in and check-out, and free amenities upon arrival that include discounted parking, and discount on meeting room packages.

Elaf Al Taqwa Hotel Madina offers 23 “junior” suites, which provide guests with full amenities, sleek designs, and modern furnishing that includes a dedicated lounging area for relaxation and meditation.

A wide variety of cuisines are available at the Ohod Restaurant and an international breakfast spread and buffet are on offer daily, with a delectable fusion of traditional Arabian cuisines and celebrated specialties from around the globe. 150 guests can be seated at the Ohod Restaurant, which too provides breathtaking views of Al Masjid an-Nabawi and Al Haram courtyard.

Elaf Al Taqwa provides accessible rooms for special needs guests and caters to this with a user-friendly array of facilities, like free designated handicapped parking bays, a dedicated check-in desk, braille signage, automated hotel main door openings, lever type door handles and a dedicated team of staff, who are available 24 hours a day, in case of an emergency.

A meeting room is provided to guests with a space accommodating up to 14 people, to conduct business

meetings or training, with modern technologies and equipment, allowing for full connectivity and media presentation capabilities.

A business center, with presentation capabilities and a fully functional boardroom set up, is available for guests 7 days a week, and a 24-hour gym, equipped with all equipment to all guests at Elaf Al Taqwa Hotel Madina.

Dr. Adel Ezzat, CEO of Elaf Group said: “We are delighted to inaugurate the Elaf -Al Taqwa Hotel in Medina. This is a significant step towards diversifying our portfolio of hotels in the country. Our new hotel is an important addition to the KSA’s hospitality sector, offering superior services and integrated amenities in the most convenient location. In addition, the hotel also meets the requirements of its visitors as well as the residents. Additionally, it features a business center with the most cutting-edge equipment, as well as a collection of facilities developed to meet the needs of all residents. We look forward to hosting visitors, individuals, and families, and providing them with a unique experience.”

AZIMUT THE SEA DECK

AZIMUT YACHTS TRANSFORMS THE DARSENA FOR MILANO DESIGN WEEK 2023 WITH “THE SEA DECK”, AN ORIGINAL INSTALLATION BY AMDL

CIRCLE AND MICHELE DE LUCCHI

From the 17th to the 23rd of April, Azimut Yachts presents “The Sea Deck,” the floating installation that recounts the desire to go beyond the expected and – as with the yachts of the Seadeck Series – rediscover contact with nature. It is both an emotional walk on the water and a journey to discover the route traced by Azimut to protect the sea.

In the nautical world, Azimut has realized the ideal of returning to nature: the Shipyard was the first to combine technological solutions to reduce environmental impact with stylistic and design innovations aimed at breaking down the barriers between inside and outside

to embrace the sea once again. The symbol of this approach is the new Seadeck Series, the first hybrid Series of motoryachts for families, which will achieve a 40% reduction

in CO2 emissions in an average year of use compared to a traditional flybridge boat of similar size. The new Seadeck Series, epitomizing this philosophy, has inspired

AMDL CIRCLE and Michele De Lucchi in the creation of “The Sea Deck”, a floating promenade on the Darsena, designed in collaboration with Azimut to bring the experience of the ancient navigable waterways back to the city of Milan and offer visitors a new perspective on enjoying the water from a unique point of view near Leonardo da Vinci’s historic canal.

The project was designed to re-propose the same revolution that Azimut has introduced in the nautical world, inviting you to embark on a journey to discover the technologies developed by the Shipyard to reduce environmental impact and to share a moment of return to nature, which is the essence of navigation.

The installation reinterprets the expansive stern terrace found on yachts of the Seadeck Series: once on board, visitors will be able to walk – strictly barefoot – along the ring, suspended above the water, to the center of the Darsena and satisfy that desire to “go further”, the part of Azimut’s pioneering DNA that nourishes sea explorers. Along the way, cantilevered terraces referencing the openable “wings” of Seadeck yachts host interactive stations that reveal the stages of the Shipyard’s path to reduce emissions and energy consumption. In the evening, the LED lighting evokes the same emotions as boat lights shimmering on the water. The installation created by Azimut in collaboration with AMDL CIRCLE

and Michele De Lucchi has the patronage of the Municipality of Milan for the values of sustainability and circularity according to which it was created. The Seadeck Series combines technological solutions with the use of natural, recycled and recyclable materials. AMDL CIRCLE looked to these in defining this project for the fuorisalone: as on the yachts of the series, the traditional teak is replaced by cork, an effective and more sustainable alternative, and the decking of the installation is made of recycled and ground bottle corks, which will then be transformed again into insulating material for architecture, further reducing its environmental impact. From the first step onto cork, the ancient material symbolic of the Mediterranean, visitors will enter another world, an unprecedented place for sharing urban space and reconnecting with the most powerful and regenerative of elements, water.

Azimut, AMDL CIRCLE and Michele De Lucchi are meeting the visitors of Milan Design Week near the Leonardo canal from the 17th to the 23rd of April to discover, in this unusual relaxation space, a new connection with the waters of the historic Navigli.

Azimut Yachts

Azimut Yachts, founded by Paolo Vitelli in 1969 and part of the Azimut|Benetti Group, offers owners around the world a wide range of motor yachts from 42 to 125 feet in length, organised in six lines (Verve,

Atlantis, Magellano, Flybridge, S and Grande). The brand stands out for the spirit of innovation that puts it at the forefront of trends and solutions in technology and design recognised throughout the world of yachting. With headquarters in Avigliana (Turin), Azimut Yachts has five production facilities in Italy (Avigliana, Fano, Viareggio, Savona and Varazze) and one in Brazil, in Itajai, and a presence in 80 countries through a network of 136 sales and customer service centres and representative offices in Shanghai, Hong Kong, Fort Lauderdale and Itajai. For more information: azimutyachts.com.

AMDL CIRCLE

AMDL CIRCLE is a multifaceted studio that was founded by Michele De Lucchi. Internationally renowned for its humanistic approach, it works across many sectors providing its clients with expressive and strategic projects that embrace architecture, interiors, products and communication. AMDL CIRCLE’s team of architects, designers and craftspeople have worked on projects for public and private organisations, collaborating with large corporations such as Intesa Sanpaolo, Deutsche Bank and UniCredit, and designing buildings and exhibition systems for Neues Museum in Berlin and the Gallerie d’Italia in Milan, Turin and Naples. The Milan based studio has also designed spaces, products and furniture for Alessi, Artemide, Cassina, Hermès, Poltrona Frau and UniFor.

WALDORF ASTORIA KUWAIT

UNRIVALLED LUXURY, WORLD-CLASS HOSPITALITY IN THE HEART OF KUWAIT CITY

Connected to The Avenues, the country’s largest retail, entertainment, and luxury lifestyle destination, and just 11 kilometres and a 15-minute drive from Kuwait International Airport, the iconic Waldorf Astoria Hotels & Resorts brings unrivalled luxury, world-class hospitality, and exquisite dining to the heart of Kuwait City. The property’s prime location offers guests convenient access to beloved local attractions such as the Kuwait Opera House, Sheikh Jaber Al-Ahmad Cultural Centre and the Grand Mosque.

Waldorf Astoria Kuwait features 200 magnificently adorned contemporary deluxe rooms and suites with panoramic views of the vibrant city skyline. Guests will enjoy a transformative journey of the senses, from exquisite dining ven-

ues and beautiful event spaces to the awe-inspiring Waldorf Astoria Spa.

Timeless Luxury

Upon arriving at Waldorf Astoria Kuwait, guests step into a place where stories begin, and unforgettable memories are made. Interiors reflect a grand yet intimate sense of place, including traditional brand elements such as the iconic Waldorf Astoria Clock, which was adapted to reflect Kuwait’s cultural heritage, as well as The Library and Peacock Alley.

From artistic masterpieces inspired by the legacy of Kuwait, plush fabrics, marble accents and an opulent colour selection of champagne, gold and silver, to the stunning sculptural staircase that serves as

the lobby centrepiece, each design element is meticulously curated to convey a strong sense of arrival while also providing the comfort of a private home.

Guests staying in the Ikaros Club rooms, Ikaros Club Suites, Presidential Suites or the Royal Suite get exclusive access to The Ikaros Club, where they can unwind and relax in an unparalleled setting. The Ikaros Club offers special dining options, access to The Library and Business Centre, as well as a private meeting room with personalised service to suit each guest’s needs. Meanwhile, Waldorf Astoria’s signature Personal Concierge service, available to all guests, ensures a truly bespoke experience from pre-arrival to departure. And for the youngest guests, the dedicated Waldorf Astoria Kids’ Club ensures a family-friendly getaway.

Culinary Delights

In tune with the Waldorf Astoria legacy of food and beverage excellence, Waldorf Astoria Kuwait offers a diverse range of dining options, from fine dining and romantic cabana dinners to poolside refreshments.

ROKA, the award-winning Japanese robatayaki restaurant, brings the finest dining experience to Waldorf Astoria Kuwait. ROKA is a meeting place where food and drinks are shared with friends and loved ones around the Robata (‘ro’) grill, and where heat, warmth, and an all-embracing energy surround (‘ka’). This modern Japanese cuisine concept originates from Japan’s northern coastal waters where the fishermen would cook fish on boats with different charcoals and share the food with one another using their oars.

The property’s signature restaurant, AVA, delivers a tasteful and ambient experience with authentic Mediterranean flair, featuring the freshest seasonal ingredients. In-

Escape Diaries

spired by a relaxed coastal lifestyle, the dishes at AVA are light and fresh, showcasing the best cuisine from across the French Riviera, the south of Italy, and the Greek islands. Guests can choose from sharing items like wood-fire pizzas, appetisers and salads, succulent grills, and decadent desserts. Touting extraordinary views of the luxury wing of The Avenues, and a menu that is sure to entice the taste buds, AVA sets the tone for an unforgettable culinary journey.

The iconic Parisian-influenced Peacock Alley is an ideal venue for both sophisticated and informal gatherings where guests can enjoy specialty coffees and fresh meals, indulge in chocolates and macaroons, or delight in Waldorf Astoria’s signature Afternoon Tea.

Paying homage to the original Waldorf Astoria in New York, the elaborately adorned Peacock Alley continues to be a place to see and be seen.

Escape Diaries

Those looking to soak up the sun or take a dip in the glittering pool will find their calling at OXIO Pool and Lounge, where guests can enjoy lighter fare and refreshing treats – including signature salads, flavourful sandwiches and homemade gelatos – during the daytime hours. At night, the venue transforms into Kubbar Poolside Restaurant, named after Kuwait’s Kober Island and offering pristine levant cuisine against a vibrant backdrop of lush greenery. Whether it’s a romantic cabana dinner or a gathering with friends and loved ones, Kubbar promises to offer a gastronomic experience infused with mouth-watering Middle Eastern flavours.

A Wellness Haven

Located on the second level of the hotel, the Waldorf Astoria Spa is a luxurious wellness haven delivering elegant service and a comprehensive range of spa treatments, experiences, and individually curated journeys by the expert hands of the spa’s professional therapists.

The 13,560 sqm spa area features eight treatment rooms, three Hammam spaces, two vitality pools, lavish separate male and female spa areas, and a luxurious VIP Treatment Suite available for couples.

The suite provides private changing facilities, a double treatment zone with therapy performed on warmed water pillows or warmed quartz crystal for maximum relaxation, with a seated foot ritual area, lounging zone, bathing experience, private hammam, as well as a steam room. The team of spa experts will provide tailored treatments using an array of products from world-renowned brands such as Tata Harper and AMRA, infused with unique local ingredients to meet a variety of wellness and beauty needs.

The Waldorf Astoria Spa also offers fitness facilities including a spacious Technogym-equipped fitness center, grooming facilities, kids club and a range of memberships including “The Spa Club”, offering exclusive benefits to its members.

Meetings & Events to Remember

Waldorf Astoria Kuwait is the premier address for those looking to celebrate a special occasion or host a memorable event. The property offers state-of-the-art meeting and event spaces, including a spectacular Grand Ballroom that can accommodate up to 720 guests and five fully equipped meeting rooms, all with natural light. A dedicated

onsite team is available to customise events to each guest’s needs.

Waldorf Astoria Kuwait is owned by Mabanee, a leading real estate developer known for its modern vision and excellence in innovation projects. The property joins two Hilton properties currently operating in Kuwait, Hilton Kuwait Resort and Hilton Garden Inn Kuwait.

As one of Hilton’s iconic luxury hotel brands, Waldorf Astoria is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands. Members who book directly have access to instant benefits and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee. Hilton Honors members can redeem Points using the Points Explorer tool.

DISCOVER THE NEW DIOR HOMME SHAVING CREAM

As the first step of a grooming routine orchestrated down to the very last detail, Dior Homme shaving cream was created to effectively soothe skin irritated by razor burn.

Infused with cotton extract, it is composed of 94%* natural-origin ingredients. Its formula ensures the skin stays hydrated and leaves it feeling fresh and soothed for a soft, comfortable shave.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula’s performance, sensory appeal and stability.

Louis Vuitton presents its new Ramadan capsule collection, an elegant selection of day and eveningwear, conceived for this period of togetherness. Spanning the métiers, the collection highlights the Maison’s tradition of refinement and savoir-faire, and includes leathergoods, ready-to-wear, shoes, accessories and fragrances.

The leathergoods that are exclusive to this capsule represent a selection of Louis Vuitton’s iconic creations reimagined as two distinct themes. For day-to-day, the Alma BB and Cluny Mini are both offered in a timeless camel Epi version, while the Coussin PM, Dauphine MM, Capucines Mini Flower Crown and Capcuines Compact XS Wallet boast a subtle metallic finish in a soft hue with pearl-effect iridescent inserts.

This daily version of the capsule is complemented by a Capucines BB crafted from a mix of beige bull calf leather, enhanced by a bright python leather on the flap and handle.

As day turns to evening the Coussin BB and Capucines Mini are among the shapes covered in metallised sequin embroidery that subtly reveals the Monogram. Perfect for nights, this Glitterglam all-over sparkle comes in two bi-colour variations: silver and/gold, and pink and/blue.

Imbued with poised elegance, the readyto-wear looks comprise full-length dresses that are fluid in silhouette and suited to a variety of occasions. Delicate draping around the shoulders, neckline and waist brings a sense of timelessness to these different styles, which range in palette from deep jewel tones of green, blue and burgundy to warm white and vivid pink. The iconic Monogram appears in tan silk as a belted shirtdress and as panelling on a knit cardigan – both lightweight and relaxed –while a skirt in ivory lace can be worn from day to evening.

From slingback pumps to sneakers, each shoe style can be worn with the ready-towear as a complete look. In varying heights, Sparkle sandals and mules in black and metallic leather are embellished with metallic strass, while the Shake mules – offered as a block heel or flat – are accented with signature initials in gold.

The inclusion of fashion jewellery is new to this capsule and adds a distinctive Louis Vuitton flourish. In pink gold and mother-of-pearl effect, the LV Stellar Pink, defined by initials that appear to float within a dimensional circular frame, comes as earrings, a pendant necklace and a statement brooch.

The LV Spotlight stole is revisited in a new burgundy colourway. The sophisticated silk accessory features an all-over Monogram jacquard as a matte and satin effect and is finished with hand-rolled edges.

Finally, the Ombre Nomade fragrance complements the collection with a captivating aura of oud. Launched in 2018 as the first oud fragrance from Louis Vuitton, it is Master Perfumer Jacques Cavallier Belletrud’s homage to Middle Eastern culture and is composed of the most precious and exclusive raw materials such as assam oud from Bangladesh, rose, rosat geranium, benzoin and black incense. The iconic bottle, designed by Marc Newson, has been plunged in a dark wash, emphasising its mystical character.

Expressing a sense of special occasion, these timeless creations can be worn for family celebrations or given as gifts for Eid – to cherish through this year and beyond, from one generation to the next.

This Capsule Collection will be dedicated to Middle East and some selected stores in South West Asia and Europe and on Louis Vuitton website: me.louisvuitton.com.

Runway À La Mode

THE REINVENTED DIOR OR CAPSULE

Gold has always been a symbol of Dior’s audacity and creativity. Season after season, Maria Grazia Chiuri pays homage to this precious House fundamental, with a Dior OR Capsule Collection of iconic Dior models with dazzling touches.

Gold has always been a symbol of the House’s timeless audacity and creativity. An Ariadne’s thread woven since the founding-couturier’s childhood and scintillating through his first autumn-winter collection in 1947, with the delicately embroidered dress Golconde in gold lamé. As a tribute to this unique, precious Dior fundamental, Maria Grazia Chiuri reinterprets, season after season, the Dior Gold capsule, composed of iconic models enhanced with sparkling touches.

Today, these enchanting tones illuminate long dresses and midi skirts in poetic tulle and lace, or in cotton

Runway À La Mode

DIOR OR CAPSULE COLLECTION

lurex jacquard, as well as cozy, fluffy knits. Unprecedented pieces are also unveiled, such as a boxy jacket in blistered fabric, adorned with buttons brandishing the “CD” signature, promising a refined, contemporary allure.

The Lady Dior and Dior Caro bags glow in iridescent leather, available in three luminous variations – gold, gold pink and silver – punctuated with tone-on-tone details, while the Lady D-Joy is revealed in a version embellished with the graphic lines of the metallic Diamond Cannage. In turn, shoes – from the 30 Montaigne and D-Way mules to the Walk’n’Dior sneakers – are magnified with golden hues.

A dreamlike universe, exalting the House’s inventiveness and the savoir-faire of its Ateliers, to be discovered in all Dior boutiques in the Middle East and in exclusive pop-ups.

Runway À La Mode

SANDRO

RAMADAN EXCLUSIVE CAPSULE COLLECTION

The Ramadan capsule reflects the upcoming SS 23 collection, inspired by freedom and passion. Sandro’s design studio team imagined a color palette built around emerald, green, and sunny yellow.

Long feminine dresses, and a pleated skirt and its matching skirt features Sandro’s signature: strass details, dreamlike print and feminine shapes.

The shoulders are voluminous, the dresses are extra-long. The colors recall the sweet evenings during which life is celebrated. A star print evokes the thousand- and onenights tales…

Complementing accessories include re-imaginations of the brand’s most signature handbags, YZA, in silver or gold. Slingback mules make up the footwear collection and come in similar shades of gold and silver to go with the rest of the capsule.

ALEXANDER MCQUEEN

ANATOMY - Fall Winter 2023 Collection

Human anatomy, the anatomy of clothing, the anatomy of flowers. An exploration of beauty and power through tailoring and tailoring fabrics and a focus on cut, proportion and silhouette. The foundations of fashion, cut on the body and inspired by the body within. The classic subverted: turned inside out and upside down. Volume is neat – strict –or exploded. Garments are dissected: slashed, sliced and twisted. Shoulders are strong. Waists are narrow. Heeled trousers elongate the leg: the bumster in reverse. The most prominent motif in the collection is the orchid, in its rarer forms cultivated but, after the daisy, the most common flower. It thrives in the air, resists being rooted and grows in the wild. Extraordinarily beautiful and infinitely adaptable, the orchid mimics both predator and prey. In the language of flowers, the orchid is a symbol of love.

Shoes: heeled trousers in black wool, black wool with a white broken pinstripe, black leather, indigo denim and tulle with hanging orchid embroidery. Knee boots in black leather. Slash Biker boots in black and red

leather with black and red slash heels. Slash sock boots in black rib knit and with orchid, anatomical and bugle bead embroidery with black and red slash heels.

Punk buckled sandals in black leather with slash heels. Slash pumps and sandals in black, red and ivory leather and with orchid and bugle bead embroidery. Stacked boots in black leather with leather soles.

Jewellery: dissected flower ear sets in silver and gold metal. Orchid and skeletal orchid rings, earrings and necklaces in silver and gold metal. Accumulated ear sets and rings in silver and gold metal. Seal rings in silver and gold metal. Facetted ear sets and rings in silver metal. Chain ear sets, cuff bracelets and rings in silver metal.

Bags: the Seal and Seal Box. The Peak and Small Peak. The Jewelled Hobo and Jewelled Hobo Mini. The Grip Mini. The Reverse Clutch. The Knuckle Clutch.

Sarah Burton, Creative Director

DSQUARED2

Dsquared2 Smurfs One Life One Planet Collection

Celebrating the likeable blue cartoon characters, Dsquared2 presents a co-branded Smurfs collection. First drawn in the 50s, the Smurfs have etched their place into pop culture nostalgia. The friendly, humanoid creatures live in a community of a mushroom-shaped houses in the forest where they thrived on adventures.

The Dsquared2 Smurfs collection shows their playful personalities mixed with the signature styles and fabrics of the brand. For this lineup, Handy Smurf, Brainy Smurf, Love Smurf, Papa Smurf and Smurfette are drawn with a new Dsquared2 style element—the red maple leaf.

The collection includes men’s women’s RTW and accessories, made under the environmentally responsible One Life One Planet Dsquared2 line.

The sporty ready-to-wear is infused with Dsquared2’s DNA of denim and jersey. Bomber jackets with fleece details for men and women are appliquéd on the chest with Love Smurf, a maple leaf on his white hat; windbreakers in tech nylon feature an all-over Smurfs print. Men’s denim styles include a boxy jean jacket, button down shirts, ‘Sailor’ cut jeans with a ripped wash and wide leg shorts, all embellished with Smurfs patches on the front, and on the back pocket of the shorts. Women’s denim features key styles made for mixing into a wardrobe: an oversized boyfriend jacket, baggy shorts and jeans with a wide leg and cuff—both in a softly faded ripped wash.

Hoodies and T-shirts co-mix the Smurfs characters and Dsquared2 motifs of the maple leaf and the One Life One Planet label in yellow and

red prints. Knits include the all-over Smurfs characters’ design or Love Smurf depicted on the front.

The looks are completed with baseball caps and bucket hats in cotton or nylon with Smurfs patches, high and low top sneakers constructed in cotton canvas and printed with the all- over design or a single Smurf. Backpacks and nylon beauty cases have practical constructions. A necklace features Grumpy Smurf on a chain and an aluminium water bottle, and a rubber phone case come alive with other Smurfs’ personalities.

The Dsquared2 Smurfs One Life

One Planet collection will launch in Spring all Dsquared2 stores, website and WW selected retailers.

TYLER ELLIS PRESENTS RAMADAN CAPSULE COLLECTION

American designer unveils limited capsule collection of timeless pieces, especially for Ramadan

Tyler Ellis, the celebrity-admired American luxury handbag designer, is proud to present the Ramadan collection. Tyler pays tribute to the Muslim world culture and traditions with a limited capsule of her iconic styles in silver and deep blue colors.

Timeless pieces from the capsule will elevate your style game and be a perfect final detail to complete your Iftar and Suhoor outfits.

The collection includes fourteen elegant models such as Perry Clutch, Lee Pouchet, Veronica clutch, and the Stella handbag introduced in satin, velvet and Swarovski Rock Crystal finishes.

The Perry is a hard-framed clutch designed with interior pockets and an optional cross-body chain. Its elegant emerald shape is inspired by Tyler’s own engagement ring and named after her father, Perry Ellis. Moreover, the Lee Pouchet is the signature envelope-shaped clutch with a triangular front flap and a magnetic snap closure. This bag

is entirely embellished in Swarovski rock crystals, and heat stamped on for ultimate durability. The Lee Pouchet is the signature envelope-shaped clutch with a triangular front flap and a magnetic snap closure. This bag is entirely embellished in Swarovski rock crystals, and heat stamped on for ultimate durability.

As for those who like to keep it simple, opt for the Stella handbag or the elegant Veronica clutch. The Stella handbag is a structured micro-mini handbag with a magnetic closure and an optional crossbody chain with an exotic wrapped accent.

When it comes to the exquisite Veronica clutch, which is designed with a three-quarter front flap and a magnetic snap closure, the rounded back provides additional internal space. The Veronica Clutch is designed with a three-quarter front flap and a magnetic snap closure. The rounded back provides additional internal space. It fits the large iPhone, has a hidden back pocket, an optional chain and features our signature Thayer Blue lining.

Tyler Ellis clutch bag is a classic choice that never goes out of style, the clutch is perfect for a more formal Iftar or Suhoor event. Make your final look more interesting by choosing textured finishes in royal colors like blue and silver.

Ramadan is a time of self-reflection, charity, and devotion. It is a sacred month that emphasizes the values of compassion, self-discipline, and spiritual purification. The best way to embrace elegance is by having the right purse to complete your Ramadan outfit.

Tyler Ellis, the daughter of revered fashion designer Perry Ellis, channels her fascination for traveling into an endless current of inspiration. Her eponymous handbag line is defined by an array of luxe materials and intricate details that embody her worldly palette.

Tyler’s designs are brought to life by the hands of fastidious Italian artisans who produce perfection no machine can mimic. From hand-stitching and hand-painted edges to custom hardware created specifically for each design, Tyler Ellis handbags represent an ardent commitment to couture and quality craftsmanship that has earned a cult following. The designs look equally at home on the red carpet as well as in everyday life and are carried by influential women worldwide. As a personal homage to Tyler’s father, Perry Ellis’ handwriting appears as the company logo; and most dear to Tyler, he is a part of everything she creates.

Tyler’s statement bags are the most carried accessories on the most important red-carpet events

as: the Oscars, Golden Globe, Emmy, Cannes Film Festival, and many others.

Among the most loyal celebrity fans of CEO and designer Tyler Ellis are the most influential women — from Oprah Winfrey and Jennifer Lopez, to Jill Biden, Kylie Jenner, Hailey Bieber, Kerry Washington, Paris Hilton, and Heidi Klum.

Runway À La Mode

TALLER MARMO

HIGH - SUMMER 2023 EXCLUSIVE CAPSULES

Taller Marmo launches, for the third consecutive season, a special High Summer 2023 collection.

This year the collection is the biggest ever done, composed of nine exclusive capsules made in collaboration with Taller Marmo key retail partners including Net-aPorter, BrownsFashion, MatchesFashion, MyTheresa, Bloomingdale’s Middle East, Harvey Nichols Dubai, Ounass, Etoile La Boutique and Harrods.

Each capsule is unique from a creative point of view, but they have a common spirit.

The High Summer 2023 collection is celebratory and explores the juxtaposition of opulence and freshness: pastel-neon colors versus deep dark hues, shiny metallics versus matte textures, asymmetrical silhouettes versus symmetrical styles, fluid crepe cady versus crisp Couture-quality fil coupe and jacquard textiles, sleek fringes versus vaporous feathers.

Each exclusive combines new modern silhouettes, like the Mila Kaftan and the California Kaftan and iconic ones, like the fringed Mrs. Ross Kaftan and the feathered Ubud Dress.

To celebrate this collaboration, Louie Banks photographed the iconic Farida Khelfa in Paris, styled by Alba Melendo. Make-up and hair by Chiara Marinosci and Filippo Monzio.

LACOSTE X REX

LACOSTE COLLABORATES WITH ACCLAIMED SAUDI ARABIAN ILLUSTRATOR REX CHOUK TO MARK THE HOLY MONTH OF RAMADAN

Ramadan is a time for reflection; demonstrating patience, echoing a sense of community and Lacoste is honoring this belief by revealing a creative partnership with Saudi Arabian illustrator and artist Rex Chouk which culminates into a wonderful series of animations depicting Ramadan and its sacred meaning. The crocodile, which became the brand’s ultimate emblem and a representation of perseverance, is the focus of this series.

Rex’s own perspective on life and key character traits were combined with the crocodile, the brand’s ultimate symbol of tenacity, to create a series of organic and sincere moments honoring Ramadan and the unity that this month brings to this time in the Arab world.

These moments magically highlight the small habits that come back to life during Ramadan such as the pouring of coffee, the gathering around the Iftar table, the exchange of gifts with loved ones and even simply the act of spending quality time with your loved ones. Together, the crocodile and Rex participate in various Ramadan customs in Middle Eastern cities such as Qatar, Kuwait, Dubai, and Saudi Arabia.

The serenity of Ramadan is also embedded in the color palette chosen by Rex which remind the viewers of the soft rising and setting of the sun during this time. From delicate shades of pinks, blues and oranges, the viewer is transported to the quiet moments of the early mornings and late nights of Ramadan. The parallel universe depicted in Rex’s artwork is strongly influenced by our own surroundings. This is seen in the graceful blending of the Lacoste brand and the numerous aspects to present a story that respects and reflects both sides.

This Ramadan, you can discover the limited-edition capsule collection with Rex Chouks’ patch design in the Nakheel Mall Riyadh, and Mall of Arabia Jeddah stores with customizing stations.

Rex Chouk is a modern artist who first gained notoriety in the summer

Runway À La Mode

of 2013. His artworks feature figures and phrases that are infused with symbols and terminology from contemporary cultures all over the world. The persona of Rex Chouk represents a spirit that is exploring corporeality and attempting to distort perception in order to demonstrate the true symmetry and satisfaction of our global system. As a multimedia artist who experiments with painting, drawing, lighting, and music, he depicts the function of our system—the divine interconnectedness of the physical world— His work is captivating and unconventional.

Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.

At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become imbued with an emotional connection that raises them to the status of icons.

The Lacoste elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other’s values and differences.

GUCCI EYEWEAR SPRING SUMMER 2023

Looking for a chic statement piece for your fashion fanatic friends? Sunglasses will be your best picks for the sunny season!

The new Gucci Eyewear collection draws a subtle connection between vintage allure and contemporary design, playing with distinctive shapes and refined embellishments to merge the classic and the eclectic. High-impact frames combine timeless colors and pop hues with the bold accent of the oversized Interlocking G detail.

Gucci’s new eyewear styles interpret the House’s timeless aesthetic with a fresh, unconventional combination of vintage allure and edgy design. Archival codes and signature details appear throughout the collection as classic inspiration and contemporary appeal come together in luminous finishes, colorful accents, and refined embellishments.

GG1325S

Narrow rectangular frames enriched with an integrated macro–Interlocking G detail on both temples.

GG1326S

Oversized square shape embellished with a macro–Interlocking G detail on both temples.

GG1326S

GG1325S

CHLOÉ UNVEILS THE NEW SS23 EYEWEAR CAMPAIGN STARRING GIGI HADID

An ode to movement, fluidity and femininity, the new Chloé Eyewear Campaign reflects the brand’s refined and responsible vision through the beauty of modern women and their profound connection with nature.

Models Gigi Hadid and Shu Pei are portrayed in the endless horizon of the Mojave Desert. Immersed in the volcanic splendour of the Pisgah Crater, California, Gigi basks in the sun’s rays and in the strong embrace of the rugged terrain, while Shu stands out against the depth of the plains.

They wear the new Gayia styles, which are crafted entirely from ReAce – a 100% recycled acetate derived from pre-consumer waste that is exclusive to Kering Eyewear and for SS23 to Chloé.

The frames are available in oversized square and round shapes rendered in earthy tones with unique colour blends for a painterly effect.

Each style is engraved with a gold-tone Chloé logo and the Gayia founding principle engraved on the inside of the temple.

Location: Pisgah Crater, California USA Photographer: Zoë Ghertner

Stylist: Camilla Nickerson

Models: Gigi Hadid and Shu Pei

All Things Beauty

BOSS ALIVE PARFUM

THE CAPTIVATING NEW FRAGRANCE BY BOSS

The new era of the BOSS brand continues to evolve and inspire, as the motto “Be Your Own BOSS” resonates with individuals around the world. To be your own BOSS is to live like one: to find your purpose, shape your destiny, and write your own rules every day.

A fragrance that enhances positive energy

In celebration of the power and positive energy of the BOSS woman, BOSS Fragrances introduces BOSS ALIVE Parfum. This uplifting new fragrance invites you to live like a BOSS by doing whatever makes you feel ALIVE.

A captivating talent

The face of BOSS ALIVE, Hollywood actor Emma Roberts, stars in a new campaign to mark the launch of the new fragrance. A beautiful key image of a widely smiling Emma captures her positive, passionate nature and evokes a mood of optimism and energy.

The joyful campaign will connect with every woman inspired to be her own BOSS, who embodies feminine strength in her own way and finds positivity in each new day.

An empowering fragrance

A bold ambery-woody-floral composition that fuses notes of jasmine, leather, and vetiver, BOSS ALIVE Parfum joins the original Eau de Parfum, elegant Eau de Toilette, and impactful Eau de Parfum Intense in the BOSS ALIVE family.

Warm flowers exude positive energy and empowered femininity, while a leather accord enriches the fragrance with a powerful ambery facet. A vibrant woody accord leaves a trail of confidence and strength.

A golden ornament surrounds the glass flacon like a piece of jewelry, while vivid ruby-red lacquering encapsulates the empowered spirit of the BOSS ALIVE woman.

The fourth ALIVE fragrance, and the third to be jointly composed by perfumers Honorine Blanc and Marie Salamange, BOSS ALIVE Parfum is inspired by the power and positivity of every woman who lives like a BOSS.

CHRISTIAN LOUBOUTIN BEAUTY GETS RED & READY FOR RAMADAN

Christian Louboutin is pleased to celebrate the holy period of Ramadan with its beauty creations. When night falls, the festivities begin. And this year’s beauty dress code is red, red, and more red!

The celebration starts with a magnificent wrapping motif inspired by a mashrabiya, the elaborate latticework of traditional Middle Eastern architecture. Upon closer inspection… the motif is in fact two stilettos standing side by side. Imagined Christian Louboutin’s signature shade of red, this unique pattern frames a hypnotic illustration of a midnight blue sky illuminated by golden stars and the crescent moon.

One star of this year’s Ramadan selection shines brightest of all: the newly

reformulated Rouge Louboutin Lipstick collection. A new generation of high-performance formulations colour, comfort, and wear. Rekindle the flame with your favourite Rouge Louboutin Velvet Matte and Rouge Louboutin Silky Satin shades, now enhanced by an exclusive ‘Glamlips’ complex infused with hyaluronic acid, pansy extract, and vitamin B5. Rouge Louboutin SOOOOO…Glow reveals also exciting new shades. Even better, all the shades will be available in a new nomadic, bijou-size format with the new Rouge Louboutin ON THE GO range.

The Christian Louboutin fantasy continues with the enchanting signatures of the Loubiworld fragrance collection, a range of unique, addictive, and opulent scents. Inside every jewel of a

All Things Beauty

bottle, an intoxicating journey unfolds. No beauty look would be complete without a little dressing to the windows to your beautiful soul. For an ultra-glamorous gaze, Christian Louboutin Beauty suggests Les Yeux Noir mascara range, including the new mascara, Lift Ultima. Inspired by the vertiginous curve of the Ballerina Ultima shoe, the lightweight, caring formula offers the best of smudge and flake-free length, definition, and curl. Complete your look with the magic of one of our Abracadabra La Palettes–6 couture eyeshadow shades in a range of metallic, shimmering, and matte finishes. Christian Louboutin Beauty wishes you a Ramadan Kareem. May you be blessed with health, prosperity, and of course, beauty. “RAMADAN KAREEM FROM CHRISTIAN LOUBOUTIN”.

DRIES VAN NOTEN BEAUTY

With more than 100 fashion shows to his name Dries Van Noten knows beauty. Working with the world’s leading hair and make-up creatives his shows have always featured fearless beauty statements that play on the materiality of fashion, using feathers, beads, jewels and metals alongside makeup to complement his collections and adorn his models; the pared-back beauty look is rarely Dries’ Aesthetic.

“Make-up is magic: it’s the way you want to show yourself, to express yourself and how you feel at a certain moment.”

The perfect balance of elegance and surprise is Dries’ make-up signature, realised with the help of a creative talent pool generating dynamic conversations that lie at the heart of the Dries Van Noten beauty vision. As an introduction to Dries’ vision on make-up, lipstick comes first to be followed by a complete collection for the face, eyes and nails, that represent the world of impossible combinations unique to Dries.

Complementing its range of 31 unique lipstick shades, Dries Van Noten Beauty announces two limited editions further inspired by the designer’s world of colour. Lovely Lilac and Digital Violet are the next chapter in the story, each distinctive in their depiction of this vivid shade. Consciously developed, the creamy formulas feature rosehip oil to nourish and comfort the lips.

Lovely Lilac sublimates the lips with a polished, satin glow. The bold hue takes

inspiration from the shades in Dries

Van Noten’s ready-to-wear collections, whether featured in delicate florals or peacock motifs. Digital Violet, formulated for a matte finish, makes a darker statement in a tone of electric purple.

Together they bring a sense of rebellion and playfulness to the house’s collection of lipsticks.

ACID - BLUSH THE NEW LIPSTICK CASE

Powder pink meets lemon yellow in a lipstick case reminiscent of the colours of Jardin de L’Orangerie Eau de Parfum. The design celebrates a clash of contrasts: soft pastels with vivid purples and accents of gold for that signature Dries Van Noten lustre. The case, which like all perfumes and lipsticks is refillable, is a work of beautiful duality.

Dries Van Noten is a Belgian designer from a family of tailors, he graduated from antwerp’s prestigious Royal Academy of Fine arts. He became one of the acclaimed Antwerp Six, when they arrived in London to launch their eponymous labels in 1986. His menswear and womenswear collections have since garnered a truly global following, His work is internationally celebrated and has received many leading accolades, Dries Van Noten is regarded as one of fashion’s most cerebral designers, according to the New York Times. Following an inner creative compass that is impervious to fashion, Dries is renowned for his signature eclecticism with a fearless juxtaposition of print, weave, colour and cut ith extraordinary results transcending trends and time.

ESTELON INTRODUCES THE AURA A NEW LOUDSPEAKER MODEL

The Estelon AURA follows the general design philosophy of all Estelon loudspeakers, taking into consideration the environmental acoustics of real-life listening spaces. It provides an immersive and captivating audio experience like no other speaker of this size. Alfred Vassilkov designed the AURA with meticulous attention to detail, incorporating cutting-edge technology and unique features.

One of the standout features of the AURA model is its distinctive shape, which not only adds to its aesthetic appeal but also serves a functional purpose. The unique shape of the AURA loudspeaker is technically sophisticated, and its advanced surface geometry results in characteristics that allow for a three-dimensional soundscape. The lack of parallel walls allows only pure and

uninfluenced sound to emanate from the high-performance drivers.

The 26mm (1”) Scan-Speak ‘Illuminator’ Textile Dome tweeter has a symmetrical drive motor for outstanding sound quality and linearity, regardless if the music is reproduced at high or low volume levels. The tweeter excels at speed and high resolution. The soft curves of the cabinet, along with the tweeter waveguide, eliminate the negative reflective impacts from the driver output, thus the directivity of the speaker is homogenous and wide. The tweeter waveguide has a complex elliptical shape, and it is fine-tuned to match the specific tweeter by Scan-Speak. The sound dispersion is more uniform, and when paired with the mid-woofer drivers the sound is pure and uninfluenced.

The 130mm (5”) mid-woofer by Satori is using a proprietary Egyptian Papyrus Cone for achieving transparency and effortless delivery of the sound. The vented aerodynamic cast aluminium chassis provides optimum strength and low compression. The driver features a soft, low-dampening rubber surround for optimum transient response, and its neodymium motor system is optimized for low distortion. The silver lead wires are attached 180° apart for improved stability.

AURA’s innovative design allows the incorporation of a powerful 10” woofer in the base of the loudspeaker (down-firing), for a rich and smooth bass reproduction. The 250mm (10”) Faital woofer provides articulate, deep-bass. It has a semipressed paper cone that provides clean and tight low frequencies. The

On the Lookout

woofer has an accurate, effortless bass sound. The curved base plate enables the bottom firing woofer to acoustically couple with the floor. The isolation feet/ spikes are positioned in its corners with appropriate distance that provides the necessary stability for the loudspeaker.

Lastly, the base-plate’s design and driver elevation from the floor allows the bass to propagate properly through the provided opening, even when the speaker is placed on thick carpeting.

The AURA design is geared toward sound quality; however, the restrained elegance is conspicuous. Estelon uses a thermoformed proprietary composite in order to be able to make the AURA loudspeaker cabinet with such advanced surface geometry, inside and out. The purposeful shape, and various internal chambers, result in characteristics that allow for ideal acoustical properties.

Furthermore, the acoustical environment created in the base of the AURA speaker provides an additional low-pass filter. This low-pass curve is deeper than the electrical filter, therefore the higher frequencies that are produced by the bass driver, at around 80Hz, are eliminated. The wide and coherent soundstage along with the depth and focus give the impression to the listener that they are always in the sweet spot, regardless of their position in the room.

The AURA is more than just a loudspeaker; it’s a work of art that combines form and function to provide an unparalleled audio experience. It is available in white and black finish, and the provided magnetic grille makes it an interior statement with its exceptionally elegant design.

AURA is sure to be a game-changer in the audio world!

FACES OF ARABIA

A RAMADAN SPECIAL WITH FACES

FACES, the leading beauty retailer in the region, is thrilled to announce the launch of its highly anticipated Ramadan campaign, set to kick off by end of March. This year’s campaign is different. It’s a celebration of beauty, culture, diversity, and community, with a focus on providing customers with the latest products and beauty secrets to help them look and feel their best during the holy month of Ramadan.

A key highlight of the ‘FACES OF ARABIA” campaign is a new song “FACES of Arabia - Wojooh Al Arab”, created in collaboration with a pool

of talented Saudi artists, featuring Saudi Idol finalists, for the first time ever; Saudi Artist Saad Alkaltham, Saudi Hip Hop Artist & Influencer Beno Omar, Saudi Artist Hams Fekri and Saudi Artist & Musician Salem Alatwi. With a special appearance from Saudi Actress Mila Alzahrani, Saudi TV Presenter Rajeh Alharthi, Saudi Actress & Social Media Influencer Joud Al Soufiani, Digital Creator Aya Faisal, and last but not least, Saudi Visual Art Artist Omar Shabra. The song, which features a catchy melody and inspiring lyrics, is set to become the anthem of the season, inspiring customers to embrace their beauty and share it with the world.

In addition to the song, this Ramadan FACES is also releasing The Beauty Secrets Ultimate Collection. This highly coveted limited-edition edit is a must-have for anyone seeking to elevate their beauty routine. Curated by FACES’ team of experts, the box is packed with 30

luxurious favorites from top beauty and lifestyle brands. From skincare essentials to makeup must-haves, irresistible perfumes, and essential home and car fragrances, it contains everything customers need to radiate confidence and positivity. The Beauty Secrets ultimate collection is worth over SAR/AED 4,500 and available for only SAR/AED 1,250, offering customers an amazing saving. Launching beginning of April 2023, it will be available in FACES stores across the UAE and KSA and online at www.faces.com.

FACES is also excited to announce the return of the popular Buy & Fly offer. The offer enables customers to claim a free flight to one of three destinations of their choice when they spend over AED/SAR 1,750 (including VAT) online or in-store at FACES in KSA and UAE between April 1st to April 22nd, 2023. Eligible customers will have to register between 6th May – 20th May to claim their flight (T&Cs apply). We

invite all travel enthusiasts to take advantage of this opportunity to Buy & Fly with FACES.

“We are thrilled to launch our Ramadan campaign this year,” said Patrice Brosson, the Managing Director at FACES. “We wanted to create something special for our customers, to invite them to join us and become one of the Faces of Arabia. We want to celebrate Ramadan together and the beauty of the season and also provide them with the tools, inspiration, and secrets they need to look and feel their best.”

“We can’t wait to see our customers embrace our Ramadan campaign,” added Patrice Brosson. “We are confident that the song “FACES of Arabia - Wojooh Al Arab”, the Beauty Secrets, Buy & Fly, PR Seeding, and all the other elements of the campaign will inspire them to feel comfortable and confident in their own skin this Ramadan.”

BRAND NEW ANCIENT

MISK ART INSTITUTE ANNOUNCES ITS ANNUAL SPRING EXHIBITION BRAND NEW ANCIENTS IN RIYADH.

Misk Art Institute (MAI) is delighted to present a new exhibition at Prince Faisal bin Fahd Arts Hall titled Brand New Ancients, co-curated by Wassan Al-Khudhairi (Independent Curator and Co-curator of the 2025 Hawaii

Triennial) and Cecilia Ruggeri (Curator, Misk Art Institute).

Brand New Ancients derives its title from a poem by Kae Tempest. The poem and the exhibition tell a never-ending story of creation

and surprise, of weaving the past with the present through stories passed down in oral and material culture. The exhibition considers the ways tradition and history inform contemporary art practices; how innovation can and does exist

within traditional modes of making, rather than being static or archaic. Tradition is not the opposite or lack of modernity; rather, the revival of tradition challenges the current culture, carving out a space for the future. The show also aims to highlight contemporary art’s significant role in innovating and expanding our understanding of today’s world, by using the techniques and traditions of the past.

Bringing together existing works by seventeen Saudi and international contemporary artists, Brand New Ancients delves into transnational dialogues of material culture and its perpetuation within current art practice, interacting with and building upon the history of objects within the current context. The exhibition includes a richly varied selection of painting, sculpture, video, photography, and installation—demonstrating

how artists are currently exploring the boundary between tradition and innovation.

The show marks a pivotal moment by exhibiting for the first time in the Middle East, artworks by Derek Fordjour, Lotus Laurie Kang, and Ornaghi & Prestinari; and for the first time in Saudi Arabia, artworks by Pacita Abad, Hamra Abbas, Abraham Cruzvillegas, Tarek

Al-Ghoussein, Sophia Al Maria, and Wardha Shabbir.

Participating Artists: Pacita Abad, Hamra Abbas, Dana Awartani, Sarah Brahim, Abraham Cruzvillegas, Derek Fordjour, Tarek Al- Ghoussein, Joana Hadjithomas & Khalil Joreige, Lotus Laurie Kang, Maha Malluh, Sophia Al Maria, Ahmed Mater, Nasser Al Salem, Ornaghi & Prestinari, and Wardha Shabbir.

Misk Art Institute was founded in Riyadh, Saudi Arabia, in December 2017 and is a non-profit organization that sees its mission in strengthening the local and regional creative community and promoting the appreciation of art and culture. The Institute is committed to facilitating access to art and encourages up-and-coming artists to unfold their creativity in a network of support, expertise, and further education to tap potential

and upgrade the country’s art infrastructure.

The Institute offers exhibitions, publications, and possibilities for creative development as well as a residency program—in addition to the largest grant program of its kind in the region: the Misk Art Grant. The annual Misk Art Week convenes thought leaders in the creative industries to deliberate the Kingdom’s art arena and its ambitions.

ALULA DESIGN AWARD IS

BACK

AND CULMINATING

IN A GLOBAL SHOWCASE DESIGN SUBMISSION DEADLINE 12 APRIL 2023

After a successful first edition, AlUla Design Award is back with a promising second edition. The Award recognises exceptional design inspired by the heritage, landscapes, and artistic legacies of AlUla, inviting established and emerging designers to conceptualise and propose outstanding design retail items in the categories of jewellery, footwear, clothing, home accessories, leather goods, and others. The deadline for design submissions is 12 April 2023.

Nora AlDabal, Executive Director of Arts AlUla at the Royal Commission for AlUla, announced the launch of the AlUla Design Award during Saudi Design Festival (SDF). AlDabal described the Award and its connection to AlUla: “Being so steep in history and culture, and with the mesmerising natural wonders it holds, AlUla is the perfect muse for any creative wishing to push their boundaries. AlUla Design Award is the intersection between heritage and contemporary creative culture, providing local and international talents with the opportunity to interact with AlUla and translate it to their designs.”

This year’s AlUla Design Award open call is accepting submissions until 12 April 2023, on www.aluladesignaward.com. Submissions will be

evaluated by a Jury of recognised leaders from the design world, and the shortlisted design concepts will progress to a prototyping round. The winning proposals will be commissioned, supported in their production and promoted within AlUla and its network of influential and high-profile regional and international activities.

In partnership with Paris Design Week (PDW), the shortlisted designers will have the opportunity to showcase their prototypes in an exhibition in September 2023 where the winners will be announced.

Participants will be able to use PDW as a platform to springboard their creations into the design sphere and gain exposure to a much wider international audience, fostering connections with established practitioners across the industry.

The first edition of AlUla Design Award welcomed over 700 applicants, with 262 shortlisted, 18 finalists and 6 winners. The six winners of the first edition were Reem Bashawri, Nour Shourbagy, Tarek ElKassouf, Mohamad Baalbaki x AlJoharah AlRasheed, Rukun x Harry Dobbs, and Niko Kapa.

THE UK HONORS SAUDI ALUMNI

OF UK UNIVERSITIES

WINNERS OF STUDY UK ALUMNI AWARDS

ANNOUNCED IN SAUDI ARABIA

This March, the winners of the Study UK Alumni Awards 2022-23 in Saudi Arabia were announced at a ceremony, hosted by the British Ambassador in Riyadh. Saudi alumni of UK universities from (Jeddah, Riyadh, Dhahran) were recognised for their outstanding achievements as business professionals, entrepreneurs, and community leaders, and for their contribution to strengthening ties between the UK and Saudi Arabia. The ceremony was organised by the British Embassy and British Council in Riyadh and attended by senior representatives in government and UK alumni.

The Award judging panel, selected recipients for the four award categories: Science and Sustainability Award, Culture and Creativity Award, Social Action Award, and Business and Innovation Award.

This prestigious international award celebrates UK higher education and the achievements of UK alumni all over the world. Now in its ninth year, the award received an outstanding number of applications from international UK alumni from nearly 100 countries, representing more than 120 UK higher education institutions across the UK.

Neil Crompton, British Ambassador to Saudi Arabia said, “I am delighted to host this year’s Study UK Alumni Award ceremony. We are immensely proud of our alumni, who have built on their education to become leaders in different fields and champions of social change, in turn enriching the lives of those around them.

The UK and Saudi Arabia share a strong and modern partnership. We consider the alumni of British Universities to be ambassadors for both countries and are a testament to our strong people-to-people links. My congratulations to all our finalists and winners.”

Eilidh Kennedy McLean, Country Director at the British Council in Saudi Arabia, said: “The remarkable individuals we celebrated today have all taken their UK education as a starting point to excel in their chosen careers and shape the world around them. This year’s awards ceremony is testimony not only to the diversity of UK alumni and their endeavours, but also to the transformative impact of a UK education, with over 100,000 UK graduates, there’s a lot to celebrate with!”

The Science and Sustainability Award was presented to Dr Hani is a Professor and Consultant of Molecular Diagnostics and Medical Biotechnology in King Abdulaziz University.

Prof. Hani Alhadrami has over ten years of academic and community service (with the accomplishment of four patents, over 80 publications in high-impact peer-reviewed journals and the establishment of several academic degrees). He is a Person in Charge at the Centre of Genomic Medicine Research and the Special Infectious Agent Unit BSL3. He is the founder of the Saudi Society of Molecular Biology & Biotechnology. His research on COVID-19 has had a remarkable impact worldwide in terms of detection and treatment.

Prof. Hani Alhadrami has been promoted to a full professor in less than ten years since his graduation from the UK. British education has significantly contributed to his success as a scientist and a leader. His achievements have been widely highlighted on social media and TV channels. He is one of the stakeholders who are forming research rules for the future of KSA and other countries.

The Culture and Creativity Award was presented to Dr Muhammad Alzaidi, Currently an Assistant Professor at King Saud University, chairing the Saudi Society of Linguistics and teaching MA and PhD students. Dr Alzaidi graduated from Essex

with a Masters in Linguistics in 2010 and a PhD in Linguistics in 2014, his research is mainly concerned with how word order and prosody – the rhythm, stress, and intonation of speech – interact. His YouTube channel; Linguistics Café, where he teaches and inspires people around the world for free. Dr Alzaidi has always felt it very important to interact with people from different countries and cultures. Remembering his time at Essex he added: “When I started studying at the University of Essex, I received loads of help including social and academic help. The University welcomes all people from all countries regardless of nationality, race or anything. It opens all the chances to its students. At Essex we learnt new skills that not only help us in the academic world, but also help us improve our lives.”

The Social Action award was presented to Dr Reham Fakieh, Economics Research Director at the National Development Fund of Saudi Arabia. She is one of very few women who significantly contribute to political development, social diversification, and economic innovation projects.

Manchester Metropolitan University gave Dr Reham the professional and academic qualities required of world-class economists. She left with more than a PhD; she gained a network of firstclass mentors, international conference exposure, and confidence.

Dr Reham will lead pioneering and complex research into energy and social issues. She will continue to engage with policymakers, interface with universities, and inspire women considering economics and politics as career choices.

The Business and Innovation award was presented Dr Abdullah received the degree in Computer engineering from Taif University in 2011, the master’s degree in Wireless Communication from Kent University in 2014 and the PhD degree from Brunel University in 2018. In 2011, he joined Taif University where he is currently an Associate Professor and the Head of Innovation and Entrepreneurship Centre. He is a fellow of a higher education academy. He received several certificates such as the professional certificate in Entrepreneurship centres’ management.

Dr Abdullah works to enhance the entrepreneurship ecosystem in the society. He led his team to organise many activities and help several startups to be launched.

He observes that the UK education system equipped him with great skills he needs. He works to increase the level of innovation and entrepreneurship in Taif city by developing the work approach to meet the requirements of achieving the Saudi vision 2030.

PANASONIC

Following the recent appointment of Ahmed Abdulwahed and Modern Electronics as partners, Panasonic steps up further to optimally serve the growing market in the Kingdom as it also forms alliances with Modern Enterprises Expert Trading, Saudi Emirates Fraternity and Al Babtain Trading

Panasonic Marketing Middle East & Africa (PMMAF) announced today that it is expanding its distribution line-up in Saudi Arabia as it looks to revive its footprint in the Kingdom and establish the right level of resources to meet the growing demand for its industry-leading products and solutions.

Just recently, Panasonic also revealed that it has formed business alliance with Ahmed Abdulwahed Trading Co (AAW) as its new distributor for small domestic appliances in Saudi Arabia, and Modern Electronics Company (MEC), as its new distributor for major domestic appliances in Saudi Arabia The event marks appointments of the company’s new distributorsModern Enterprises Expert Trading Co. LLC (MEET) for Air Conditioners, Saudi Emirates Fraternity Co. Ltd ( NIKAI) for Televisions, and AlBabtain trading for Residential Solutions Category.

These partnerships will be focused on meeting the Saudi customers’s needs, leveraging on Panasonic’s expertise and unrivalled range of cutting-edge technologies, as well as the new agents’ unchallenged

breadth of knowledge of the local market and wide network.

Mr. Hiroyuki Shibutani, Managing Director, Panasonic Marketing Middle East and Africa (PMMAF), said: “Saudi Arabia has remained in the top three of Panasonic’s key markets in the region. These partnerships are part of our wider growth and development strategy to ultimately rejuvenate our business in the Kingdom. At the same time, the appointments come in response to rapidly growing demand from local customers for the latest technological innovations. With our new distribution agents, we can present the latest Panasonic products and solutions, providing a greater range of Japanese-quality options for our Saudi customers, and thus deepening the relationships we already have with them.”

Moreover, Mr. Shibutani cited that the company aims to leverage new opportunities presented by Saudi Arabia’s booming economy. Industry reports reveal that KSA is poised to become one of the world’s fastest-growing economies, mainly because of the government’s pro-business reforms as well as the continued implementation of Vision 2030 policies, which will help diversify the economy and therefore pave the way to more stable growth.

“Saudi Arabia is presenting businesses a new era of opportunities. We are committed to further expand our premium quality offerings

to meet market demands. Overall, we are very optimistic about the local market as Panasonic accelerates its transformational growth journey to increase its scale and rejuvenate further solidify its regional expertise,” Mr. Shibutani added.

The new partnerships were announced during a convention in Riyadh, where Panasonic also displayed some of its newest launches, with a key focus on highlighting its strong mission to contribute to the overall wellbeing of people, society, and the planet.

At Panasonic, wellbeing is divided into three categories: Inner Wellbeing, Outer Wellbeing, and Spatial Wellbeing. The company offers products and services to support all three areas of wellbeing.

For Inner Wellbeing, main focus is promoting healthy eating lifestyle through products designed for convenient and nutritious cooking. Under Inner Wellbeing, Panasonic also offers solutions that optimises the storage and freshness of food. Products displayed at the event that highlight Inner Wellbeing included kitchen appliances – such as slow cooker and blenders, as well as microwave ovens, refrigerators and water dispensers.

For Outer Wellbeing, Panasonic featured its beauty and grooming products from the Personal Care range, including hair dryers, straighteners, epilators for females,

men’s shavers and body trimmers. Other products showcased were Abaya wash washing machines with exceptional fabric care abilities and added benefits in terms of improving the hygiene by hot water wash which will enable up to 99.99% bacteria removal. Outer Wellbeing is all about innovations that ensure cleanliness and hygiene and that people’s physical appearance and health management are in the best possible condition.

Meanwhile, Spatial Wellbeing showcase had an extensive display which

included vacuum cleaners, Residential Air Conditioners as well as TVs. Spatial Wellbeing aims to create hygienic and comfortable homes ideal for health and relaxation with Panasonic’s unique NanoeTM X and eco-friendly R32 refrigerant. It is also focused on delivering quality indoor environment by utilizing the power of air to create positive changes.

Additionally, Panasonic also displayed its residential solutions offering a wide range of end-to-end products and solutions, from living space appliances and indoor

air quality to facility management solutions.

With the strengthening of its presence in the kingdom, the global electronics giant also moves to restate its commitment to create useful products and deliver innovative technologies designed to enrich the lives and wellbeing of its Saudi customers. In addition, and in line with its new brand action slogan “Create Today. Enrich Tomorrow.”, the company aims to advance further its efforts on building a greener planet for a more sustainable future.

MARRIOTT INTERNATIONAL HOSTS WORKSHOP FOR FUTURE WOMEN LEADERS IN SAUDI ARABIA

Marriott International continues to reinforce its commitment to developing the next generation of hospitality leaders in Saudi Arabia with a dedicated workshop for women participants and alumni from the company’s Tahseen programme. The event took place in Riyadh in the presence of H.H. Princess Nouf Bint Faisal Bin Turki Al Saud and Anthony Capuano, Chief Executive Officer, Marriott International.

The workshop was attended by more than 40 women who are currently enrolled in or graduated from Tahseen, Marriott’s leadership programme in the Kingdom. During the event, H.H. Princess Nouf Bint Faisal Bin Turki Al Saud inspired the group by speaking about her journey and experiences.

H.H. Princess Nouf Bint Faisal Bin Turki Al Saud said, “I value this pioneering initiative by Marriott International for Young Saudi Women to learn and support the country’s Vision for 2030. The vision of the country promises Saudi women senior, executive and other management positions in various institutions, with their knowledge, awareness and experience.”

The group also heard from Marriott International’s Chief Executive Officer, Anthony Capuano, President for EMEA, Satya Anand

and Chief Operating Officer, Middle East, Sandeep Walia. Marriott’s leadership reinforced the company’s commitment to the advancement of women and increasing the presence of women leaders at all levels of the organisation. During the workshop, all participants also went through an exercise on their personal branding which included identifying and establishing their key strengths and building leadership presence.

Sandeep Walia, Chief Operating Officer, Middle East, Marriott International commented, “As part of our leadership development efforts in Saudi Arabia, we look forward to advancing the next generation of women hospitality leaders in the country.

We remain committed to investing in local talent to ensure the success of the Kingdom’s travel and tourism sector.”

The Tahseen programme in Saudi Arabia has been designed in partnership with Cornell University to develop the next generation of hospitality leaders in the country. Since its inception in 2018, more than 110 candidates have graduated from the programme of which nearly 40 per cent have been women. The company also recently launched the High Potential (HIPO) leadership programme in the country, which is an extension of Tahseen. The HIPO programme places high performing and high potential leaders from the company’s successful Tahseen

programme, onto an exclusive career development pathway to grow them as a Hotel Manager or General Manager within two years. The inaugural selection of candidates for the HIPO programme features three women leaders.

The Tahseen programme supports Saudi Arabia’s National Tourism Strategy, which aims to create a thriving industry that will provide new employment prospects to a generation of Saudis. The strategy works alongside the Kingdom’s Vision 2030, which aim to create one million jobs in the tourism sector, attract 100 million visitors annually, and shape the tourism sector to contribute to 10 percent of the country’s GDP by 2030.

THE GLOBAL RESTAURANT INVESTMENT FORUM (GRIF) 2023 IN RIYADH

THE RISING F&B HUB OF THE MIDDLE EAST, IS PREPARING FOR THE RETURN OF THE GLOBAL RESTAURANT INVESTMENT FORUM (GRIF) THIS MAY

Acelebration of innovative restaurant concepts, culture and knowledge, GRIF-Saudi Arabia, as part of the Future Hospitality Summit (FHS)-Saudi Arabia, will bring high-level industry experts under one roof for a three-day conference from May 7th to 9th .

The Global Restaurant Investment Forum (GRIF) 2023 is returning to Saudi Arabia as part of the Future Hospitality Summit (FHS) Saudi Arabia to be held between the 7th to 9th of May at Al Faisaliah Hotel in Riyadh. The event will see attendance from select high-level industry executives, investors, franchisors, and restaurateurs, who will come together to share best practices, trends, insights, and innovations to further the growth and development of the restaurant industry in Saudi Arabia.

GRIF is a platform that facilitates investment decision-making within the restaurant space. Founded in 2014, GRIF was built with a strong sense of community and passion for the industry, and it has hosted 3-day conferences in the likes of Dubai and Amsterdam in the past. For 2023, GRIF will once again head to Saudi Arabia, running it parallel to the hotel investment-focused content. There is immense focus on the location of this year’s conference, as Saudi Arabia has come to be recognised as the new hospitality hub of the Middle East, with its F&B sector growing at an immense speed.

It is crucial to recognise the speed of evolution of the F&B space in Saudi Arabia, as until 2018-2019, Riyadh had only two upscale restaurants. Cut to the present, where the city is now brimming with

many local and international outlets, catering primarily to a savvy local audience. The energy and enthusiasm are contagious amongst restaurateurs in Riyadh, and there is a passionate restaurant community full of people working to drive the industry forward and evolve it in terms of Saudi-led talent, concepts, supply chain, and cuisine. Even with imported concepts, there is the desire to infiltrate the experience, menus, and service with a touch of ‘Saudi Hospitality’ that seeks to evolve the local market.

The Mingora Foodservice Consumer Confidence Survey 2023 for Saudi Arabia brings to light some positive statistics that show high levels of optimism for a promising future for the country’s hospitality sector. 58% of the respondents expect significant or somewhat better financial situations in the coming years. The study also showed significant optimism amongst respondents about Saudi Arabia’s future leading up to 2030, indicating that they are very confident that vision 2030 will be realised.

Jennifer Pettinger, the Managing Director - Middle East of The Bench and Founder of GRIF said, “It is fascinating to watch the rapid development of the F&B scene in Saudi Arabia and the enthusiasm of those driving it forward. The focus on developing Saudi-led talent, concepts, and cuisine, as well as showcasing the country’s culture and people, is a positive step towards shifting the global narrative around the country. It is also interesting to note the desire to incorporate ‘Saudi Hospitality’ even in imported concepts, indicating a commitment to adapting to and evolving the local market. The opportunity in the premium casual and casual dining sector is a promising area for growth, and it will be exciting to see how the restaurant scene in Saudi Arabia continues to evolve in the coming years.”

The Global Restaurant Investment Forum 2023 (GRIF) – Saudi Arabia will bring together investors, restaurant and concept owners, franchisors, and high-level industry experts to this hub of opportunities, and it will become a forum for the future of this promising industry. Expert speakers from across the world will also host insightful sessions over the three days. Some of the confirmed speakers for GRIF include Khalid Saud Abuhaimed - Chief Executive Officer (CEO), Al Khozama Investments; Simon Wright - Founder & Chairman, TGP International; Mohammed Jawa - Founder

and Chairman, MJS; Roaya Saleh - Founder, Villa Mama; Deem Albassam - Co-founder & Managing Director, The Independent Food Company; Tariq Al Tuwaijry - COO & Managing Director, SISBAN; Jasir Al-Harbash - CEO, Heritage Commission; Tom Aikens – Michelin Star Chef and International Restaurateur; Sinan Al Saady - Founder & CEO, Cool Inc., and Stefan Breg - Managing Partner, KEANE Consulting.

This is an exciting time for the Saudi restaurant industry, and GRIF-Saudi Arabia is a great opportunity to learn from industry leaders, share insights, and drive the sector forward.

Established in 2014 by The Bench, GRIF offers high-level programmes and networking opportunities that bring together the global restaurant community’s most ambitious and creative minds. Built around the pillars of investment, innovation, and inspiration, GRIF is a community that connects industry leaders and provides a constantly adapting platform to keep a finger on the pulse of the latest F&B trends while challenging its members’ mindsets to encourage fresh thinking about the most important industry issues of the day. Carefully curated events help to stimulate investments into new concepts and fund expansions into some of the world’s most exciting F&B destinations.

The Bench has established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The key principle behind these platforms has remained ‘dealmaking’. Transforming the way businesses connect, The Bench has developed a reputation for creating innovative and high-impact meeting spaces for the industry.

For over two decades - government leaders, tourism ministries, global travel & tourism associations, the world’s most influential hospitality brands, hotel owners & investors, renowned restaurant groups, airlines & aviation authorities, destination developers, asset managers, financial groups and consultants – have been participating in The Bench’s events for their respective objectives. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW –where industry players showcase their brands, position themselves as thought leaders or innovators, and connect with the right opportunities and knowledge.

HONEYWELL TO OPEN STATE-OF-THE-ART REGIONAL MANUFACTURING CENTER IN SAUDI ARABIA’S KING SALMAN ENERGY PARK

Investment reflects Honeywell’s commitment to supporting the Kingdom’s localization and economic diversification objectives

Honeywell (Nasdaq: HON) is to open an advanced regional manufacturing center at the King Salman Energy Park (SPARK) -- Saudi Arabia’s new energy industrial zone.

The new facility will become Honeywell’s eighth site in Saudi Arabia, reflecting both the company’s strategic growth objectives in the Kingdom and its support for Aramco’s In-Kingdom Total Value Add (IKTVA) program to advance local capabilities in research, development and manufacturing of cutting-edge technology.

The facility will include engineering, manufacturing and assembly lines spanning Honeywell’s industrial automation and control equipment, field instruments, rugged mobile computers, gas detection equipment, fire safety systems and building management systems hardware. Additional capacity for potential future manufacturing expansion, as well as customer demonstration facilities, is also planned.

Commenting on the announcement, Abdullah Al-juffali, Honeywell’s president of Saudi Arabia and Bahrain said; “The ground-breaking of our new facility at SPARK represents a significant investment and an important milestone in Honeywell’s long history of partnership Saudi Arabia, which dates back to 1948. We are proud to support Saudi Arabia’s most important companies in localizing and developing innovative technologies to advance critical sectors of the economy. SPARK is the perfect location for us to continue our journey of

investment, localization and growth in the Kingdom in-line with its sustainability goals and broader Vision 2030 objectives.”

The new facility will be developed in phases, with Phase One expected to be completed in 2024. Honeywell broke the ground for the facility at a ceremony attended by a delegation of global and regional Honeywell executives including Vimal Kapur, president and Chief Operating Officer, John Waldron, senior vice president and Chief Commercial Officer, Ben Driggs, president Global High Growth Regions, and Mohammed Mohaisen, president and CEO, Honeywell Middle East and North Africa, as well as and senior leaders from SPARK and Aramco.

SPARK’s President and CEO, Saif Al Qahtani, said; “We are delighted to welcome Honeywell to SPARK, in support of our localization objectives and commitment to expanding Saudi Arabia’s capabilities as a manufacturing and engineering powerhouse for the region’s energy sector. Honeywell’s investment in our ecosystem will contribute to local economic growth and help create more job opportunities for Saudi nationals in advanced technology sectors.”

SPARK is being developed into a 50km² industrial ecosystem designed to capture the full value from the energy value chain by acting as a principal gateway for the region’s energy sector. It contributes to Vision 2030 by

supporting the Kingdom’s efforts in building a strong economy through diversification and localization of key sectors.

Active in Saudi Arabia for more than 70 years, Honeywell plays a vital role in supporting and advancing the Kingdom’s industries. Honeywell also runs a series of training programs that aid the country’s transformation into a knowledge-based economy. Alongside its own target of becoming carbon neutral across its operations and facilities by 2035, Honeywell is helping Saudi Arabia realize its goal of reaching net zero by 2060 through localized technology deployment.

SAUDI CUP 2023

The fourth running of the US$20,000,000 Saudi Cup went the way of Japan for the first time courtesy of the Yoshito Yahagi-trained Panthalassa (JPN) as he saw off all challengers for a historic wire-to-wire victory.

It was an evening for the powerful racing nation to rejoice, with Panthalassa’s all the way success under veteran jockey Yutaka Yoshida meaning that Bob Baffert’s American raider Country Grammer (USA) had to once again settle for the runner-up place in Riyadh.

In four renewals, victory in The Saudi Cup has gone to four different nations with the Japanese winner becoming the latest to win the world’s most valuable race, now proving his capability on both dirt and turf.

Yahagi was among the winning trainers last year when Japanese-trained runners claimed four races on the card and the strength of horse racing in the country was confirmed once again on Saturday with three more in front of an appreciative crowd at King Abdulaziz Racecourse.

For the globally popular trainer Yahagi, it was a second winner of the evening, following up from Bathrat

Leon’s win in the 1351 Turf Sprint presented by stc. It was also an unforgettable night for owners Hiroo Race Co Ltd, who owned both Yahagi’s winners.

Momentarily in the latter stages it appeared that Japanese runners would fill the first three places, but Country Grammer finished with a flourish down the outside to claim second, half a length adrift, from Cafe Pharoah (JPN) in third with Geoglyph (JPN) and Crown

Pride (JPN), both also trained in Japan, finishing fourth and fifth respectively.

Last year’s winner Emblem Road (USA) was sixth and the best of the four locally-trained runners. The winning time was 1:50.80.

Yutaka Yoshida, jockey, Panthalassa, 1st: “When he drew barrier one my tactic was simply to take a lead. He sometimes doesn’t jump well so I concentrated on giving him a good start and he did it. When he took an early lead the others did not give too much pressure to him. The pace was not too strong for him, it was another factor for him to keep finding until the line.

“I did break well and then it was straightforward. Mr Yahagi said to me to ride my race and I would get a good result. So, I didn’t think about the surface. I just rode my race and thought if he adapts to the track, it would be all right. Of course, they were coming for me in the straight, but Panthalassa always found another gear and so I kept riding. It is an unforgettable moment and I am very happy to have ridden the winner.”

Yoshito Yahagi, trainer, Panthalassa: “Panthalassa had a perfect start today. I applaud Yutaka’s jump, it was a masterful job from the jockey. When I drew barrier one I thought this was a big advantage to him but it worked perfectly.

“I really can’t believe it. I don’t know if it is real at the moment. Thank you to my staff and to my horse. This horse only has one way to go. He jumped really well when he needed to and got the job done. I think I was correct that my feeling was right that he could handle the dirt. You know this is not easy. Japanese racing tries everything to improve and develop. Japanese horse racing has become more international. Of course, this is the best feeling as the prize-money is the best!

“I will discuss with my owner after the conference and then we will decide if we go to Dubai for the World Cup, which is of course a possibility. If my owners let me go to Europe, I would love the challenge. When I started training, no one knew me and when I wore a hat they knew who I was. Today, I wore the same hat I wore at the Breeders’ Cup. I have between 200 and 300 hats. I don’t count. It would be fun if they started a game where they bet on the colour of my hat.”

Naoki Yoneyama, president of Hiroo Race Co Ltd, owners, Panthalassa: “This was the team’s win. I have been in 100 per cent trust for Team Yahagi so I was fully confident before the race. I would like to share the tremendous joy with the team.”

Frankie Dettori, jockey, Country Grammer, 2nd: “He ran a super race. At the top of the straight, I thought, ‘Oh god, I’m going to finish sixth’ but he just has too much heart. He wants a mile and a quarter [2000m]. Super result. They were coming back to me, but the winning post was there.”

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