Aston Martin Valiant: The Champion Of Pure Driving Passion
Boucheron Celebrates Its High Jewelry Icon, The Question Mark Necklace
Egyptian fine jeweller Azza Fahmy is opening its first boutique in Saudi Arabia in partnership with Attar United
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ASTON MARTIN VALIANT: THE CHAMPION OF PURE DRIVING PASSION
Aston Martin is proud to announce Valiant; an ultra-exclusive track-focused, road-legal special edition of extraordinary rarity, presence and potency and is the latest in a long line of extraordinary projects expertly handled by in-house bespoke division, Q by Aston Martin. Powered by a 745PS Twin Turbo 5.2-litre V12 mated to a six-speed manual transmission, Valiant embodies Aston Martin’s commitment to building pure driver’s cars. Production is strictly limited to just 38 cars globally with all fully allocated.
Valiant was originally conceived from a personal commission from Aston Martin Aramco Formula One® Team driver, Fernando Alonso for a lightweight, more extreme, race car inspired version of the spectacular, Aston Martin Valour. Following the commission and taking inspiration from Fernando’s 23-year career in Formula 1® and his passion for driving at the limit, Valiant was born, as a strictly limited-edition special that has been carefully designed and crafted by the experts in Aston Martin’s bespoke division: Q by Aston Martin. Aspiring to offer the ultimate in bespoke personalisation services, Q by Aston Martin delivers both carefully curated special editions such as Valiant and Valour, as well as the opportunity for individual owners to embark on the creation of utterly individual sports cars like Victor.
Valiant continues a strong lineage of Aston Martins that deliver true
driving intensity both on-road and on-track with the ultimate hypercar, Valkyrie, the brand’s most focused sports car, Vantage and its brother in speed, the Vantage GT3 race car and of course the upcoming mid-engine supercar, Valhalla. While both Valour and Valiant take inspiration from the brands iconic heritage in their design, they sit firmly in Aston Martin’s modern performance future delivering class leading power, driving dynamics and cutting-edge technology, ensuring Aston Martins appeal to true driving connoisseurs.
Fernando Alonso, Aston Martin Aramco Formula One® Team driver said: “Valour was a spectacular celebration of Aston Martin’s 110th anniversary, and stirred me to create a more extreme, race car inspired version that was track focussed, while also delivering a thrilling drive on-road. Valiant is born from my passion for driving at the limit and I have enjoyed working closely with the Q by Aston Martin team on both the design and technical specification and believe we have created a masterpiece.”
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Combining the brutal style and blistering performance of a bygone evocative era of brutal V12 performance with state-of-the-art contemporary engineering, lightweight materials and spectacular design, Valiant pushes the boundaries of performance and engagement to evolve, intensify and reimagine the ultimate Aston Martin driver’s car. One born to thrive on the racetrack and thrill on the road.
Speaking of the new Valiant, Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “Valiant is a modern masterpiece. A creation of Q by Aston Martin, inspired by a racing legend and conceived using the latest F1® inspired technology, exotic materials and obsessive weight reduction. It focusses on placing the driver in a truly unique, intense and emotional driving experience. The ultimate blend of performance, track-focused dynamics and hypercar intensity, Valiant embodies Aston
Martin’s determined commitment to build rare and extraordinary cars for true drivers”.
As the new pinnacle of ferocious front-engined Aston Martin limited edition specials, Valiant has been developed to deliver its best on-track, while remaining fully homologated for road use. It boasts an exotic specification to delight the purist and excite the most demanding driver. Crowned by the combination of Aston Martin’s incredible twin-turbocharged 5.2-litre V12 engine – which now develops 745PS and 753Nm of torque - and six-speed manual transmission, Valiant also features standard-fit Carbon Ceramic brakes measuring 410mm x 38mm front and 360mm x 32mm rear for immense fade-free stopping power.
Valiant features a number of unique engineering highlights to reduce weight and dial-in the chassis for serious track use. The adoption of a 3D-printed rear subframe saves 3kg with no reduction in stiffness, while a magnesium torque tube reduces mass at the centre point of the car by 8.6kg. Lightweight 21” magnesium wheels – with 275/35 front and 325/30 rear tyres - improve steering response and wheel control, reducing unsprung mass by 14kg. A motorsport-spec lithium-ion battery has been fitted to save a further 11.5kg.
The most influential change in the character of Valiant comes from the fitment of Multimatic Adaptive Spool Valve (ASV) dampers, capable of simultaneously adjusting each damper to one of thirty-two discreet damper curves in less than six milliseconds, the ASV system is truly state-of-the-art suspension technology that provides Aston Martin’s engineers with almost
limitless scope for tuning ride and handling characteristics. The dampers offer motorsport-level damping control and an operating control bandwidth previously exclusive to the highest echelons of motorsport. The Multimatic ASV dampers are only found fitted to the most dynamic, most exclusive vehicles available and are not available in the aftermarket.
To exploit the increased limits of the new suspension set-up and greater aerodynamic downforce, each of Valiant’s pre-set Driving Modes – Sport, Sport+ and Track – have been recalibrated to aid the driver in progressively exploring the car’s full performance. Connection, consistency and confidence are key attributes, the driver developing an intimate bond with the machine which allows them to take control of Valiant’s abundant performance and enjoy exploring its elevated capabilities to the full.
Simon Newton, Aston Martin’s Director of Vehicle Performance, said: “With Valiant we’ve shifted the emphasis towards much increased track capability while retaining enough useability to remain enjoyable on the road. We’ve moved the dial in every key area to extract greater performance and deliver more excitement; increased power delivery from the V12 to develop 745PS; perfecting the chassis setup with Multimatic ASV dampers; re-sculpting the body to produce more downforce; and employing lightweight materials and processes to reduce mass. Above all we have put the driver right at the heart of the action; honing control weights for maximum satisfaction; perfecting the shift action of the manual transmission; ensuring the increased handling limits remain accessible and rewarding. It all
combines to create an amazing experience Valiant owners won’t find in any other car”.
Aggressive, extreme and unambiguous, Valiant’s dramatic bodywork makes an explicit statement of intent. Through use of extensive lightweight carbon fibre, the evocative profile speaks of a truly heavyweight punch. Broad and muscular with sharply chiseled features shaped to generate stability enhancing downforce and minimize speed-sapping drag. Every inch of the Valiant’s immaculately sculpted form serves an aesthetic and aerodynamic function.
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Slicing through the air with maximum effectiveness, Valiant’s deep front splitter helps pin the nose to the tarmac, while distinctive multi-layer end planes guide and smooth airflow around the front wheels. Directly above the splitter a new full-width carbon fibre grille increases the flow of cooling air to the engine and reduces mass ahead of the front axle to help centralise weight distribution and improve handling.
Amongst Valiant’s most distinctive functional features are its heavily scalloped side fenders and carbon fibre aero discs fitted to the 21” Magnesium wheels. Working
in harmony with the front splitter end planes, the broad side sills and upswept vortex generators located ahead of the rear wheels smooth airflow along the flanks, reducing turbulence, drag and lift.
Inspired by wheel covers fitted to the legendary 1980 RHAM/1 ‘Muncher’ Le Mans racer and attached directly to the lightweight forged magnesium wheels, the aero discs reduce turbulence and drag created by the rotating wheels. In addition, six strategically placed inlets draw cooling air onto the carbon ceramic brakes to maintain optimum braking performance during track use, with apertures around
the circumference of the wheel allowing the extreme heat generated by the carbon ceramic discs to vent.
Valiant’s rear-end design is equally effective and dramatic, with the sharp Kamm tail and boldly upswept deck lid topped by a prominent fixed wing. Shaped to balance downforce gains made by the front splitter and styled to leave no doubt as to Valiant’s performance capabilities, it is one of many unmistakable design signatures. A fixed, one-piece clamshell rear, features a hinged rear screen panel, allowing access to a load space perfect for the storage of race helmets and race clothing.
Completing the aerodynamic package is the functional rear diffuser. Designed using Computational Fluid Dynamics to make positive reductions in drag and lift, the carbon fibre construction provides the added benefit of reducing mass at the rear. The diffuser also serves to perfectly frame Valiant’s spectacular quad exit, titanium exhaust system, which has been styled for maximum visual impact and tuned to celebrate the 745PS V12 engine’s incredible soundtrack.
Like its exterior, Valiant’s interior is a brilliant combination of racebred functionality and the immaculate design flourishes and mastery of materials for which Aston Martin is renowned. The strictly two-seat cockpit is packed with drama and purpose. Extensive use of exposed satin-finish carbon fibre underpin Valiant’s focus on lightweight materials, while strategic placement of seat padding and finely-tailored, lightweight upholstery add targeted comfort, luxury and tactility.
Particular attention is paid to points of contact between driver and
machine. This begins with a new steering wheel. Unique to Valiant and designed to reflect the purity and connection found throughout the car, it is perfectly round with a slimmer-diameter rim and spokes devoid of switches for intuitive feel and zero distractions.
To highlight the mechanical nature of the manual gearbox, a cutaway in the transmission tunnel exposes the gear linkage running rearward to the six-speed transaxle. Development has focused on perfecting the weight and feel of the gearshift, with a new bespoke spherical gear knob and H-pattern shifting maximizing gearshift effort and precision.
With Valiant being designed with focused track-use in mind, driver comfort and safety are paramount.
To this end Valiant features a builtin half-cage as-standard together with bespoke trimmed Recaro Podium seats. The steel half-cage provides the anchor point to allow 4-point race harnesses to be fitted to the car. Recaro Podium seats provide exceptional lateral and shoulder support, with innovative pads featuring passive thorax ventilation for increased comfort during extreme driving.
Available with a choice of Alcantara or semi-aniline leather cabin trim, Valiant continues its focused approach with lightweight materials, ‘debossed’ Alcantara seat quilting and tactile Alcantara steering wheel for maximum control. The bespoke
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door panels feature a sculpted design with mesh insert panels to reduce weight, along with lightweight fabric door release pulls.
Describing Valiant’s aggressive look, Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer, said: “Valiant is an extrovert. One look leaves you in no doubt of its intentions. A true thoroughbred aimed at being enjoyed to the full on a racetrack,
yet still useable on the road, it takes clear inspiration from motorsport, expressing its character through dramatic, muscular form and a plethora of beautiful, functional details. Amongst these are aero disc wheel covers, which are a nod to the mighty ‘Muncher’ Le Mans car, and a quartet of large diameter titanium exhaust pipes which honour the internal combustion and celebrate the soundtrack of Aston Martin’s magnificent V12”.
While first deliveries are due to commence in Q4 2024, Valiant will make its public debut at the 2024 Goodwood Festival of Speed (July 11-14) with dynamic demonstrations on the famous Hill Climb course. One of the demonstration runs will be in the hands of Valiant’s first customer; two-time Formula One® World Champion and Aston Martin Aramco Formula One® Team driver, Fernando Alonso.
“Speed with silence, the absence of vibration, the mysterious harnessing of great energy, and a beautiful living organism of superb grace.”
ROLLS-ROYCE PRESENTS
PHANTOM SCINTILLA PRIVATE COLLECTION:
A TRIBUTE TO THE SPIRIT OF ECSTASY
Claude Johnson, Managing Director, Rolls-Royce Limited – Original brief for a Rolls Royce figurine (1910)
“The unveiling of a Private Collection is always a landmark moment. These rare and collectible motor cars, limited to just a handful of examples worldwide, are true masterpieces. They illustrate the boundless ingenuity and skill of the creatives
and craftspeople at the Home of Rolls-Royce, and stimulate ideas among our clients for their own commissions. They also affirm Rolls-Royce’s status as an authentic luxury house. We do not simply build motor cars — we create rare, complex and exquisitely crafted super-luxury products that are highly prized by collectors today and will be cherished long into the future.
Crafting exquisite Bespoke products and shaping extraordinary experiences directly responds to the requirements of today’s
super-luxury consumers. This approach will continue to shape our business. We will grow our global network of VIP-only Private Office outposts, where our designers collaborate directly with our clients to co-create the most extraordinary motor cars, wherever they are in the world. We will expand our home in Goodwood to grow the scale of our Bespoke offering, and we will continue to craft the most intricate and sophisticated experiences and Bespoke luxury goods in the world. Phantom Scintilla, which honours our enduring muse, the Spirit of Ecstasy, is the perfect expression of these principles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
For more than a century, the Spirit of Ecstasy has symbolised elegance and human achievement, inspiring countless works of art, from music to photography and moving image. In 2024, the year the marque celebrates its 120th anniversary, RollsRoyce Motor Cars pays homage to its timeless muse in a unique Private Collection, named Phantom Scintilla. Limited to just ten examples worldwide, this magnificent collection celebrates the ethereal beauty, grace and legacy of the Spirit of Ecstasy.
Rolls-Royce Phantom Scintilla’s design evokes the wonder of the Spirit of Ecstasy’s fleeting presence: its exquisite interior features were inspired by the apparent movement of her robes, as the motor car glides by.
Graceful Bespoke embroidery flowing throughout the interior captures the Spirit of Ecstasy’s elegant dynamism, culminating in a complex Gallery artwork. Carefully curated design features allude to the figurine’s origins with their references to Parian Marble: it was in this famed material that, more than 2,000 years ago, an unknown genius of Classical Greece sculpted The Winged Victory of Samothrace, the statue that inspired Claude Johnson’s original idea for a Rolls Royce mascot.
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Phantom Scintilla derives its name from the Latin word for ‘spark’ – a bright flash, witnessed only for an instant. This refers to Claude Johnson’s first flash of inspiration for a mascot, the aforementioned Greek statue, and captures the Spirit of Ecstasy’s ethereal grace – something glimpsed only for a moment as the motor car passes by, but which leaves a lasting impression.
A NEW CHAPTER TO AN OLD STORY
In 1910, Rolls-Royce Managing Director Claude Johnson commissioned sculptor and illustrator Charles Sykes to create a Rolls-Royce mascot. Johnson already had an inspiration in mind: on a trip to Paris, he had visited the Louvre and been
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greatly impressed by the Greek marble statue of a deity descending from the heavens - The Winged Victory of Samothrace, which dates from 190 BCE.
Sykes, however, felt the statue was too domineering to be a suitable subject. Having often travelled in Silver Ghosts, he believed a more delicate, ethereal figure would better express the marque’s grace, silence and subtle power. It is now generally accepted that he took his inspiration for what would become the Spirit of Ecstasy from Eleanor Thornton, Lord Montagu’s secretary and paramour. In creating Phantom Scintilla, the Bespoke Collective has reclaimed some of Johnson’s original inspiration, by introducing new materials and
subtle references to the captivating vision of The Winged Victory of Samothrace.
MATERIAL MAGIC
The famed statue is sculpted in Parian marble, a fine-grained white marble quarried during the classical era on the Greek island of Paros. Known for its purity and radiance, this material allows light to penetrate to a depth of several centimetres, giving it a lustre that appears to come from within. For Phantom Scintilla, the Spirit of Ecstasy figurine has been given a ceramic finish that skilfully alludes to the texture of Parian marble, while retaining its familiar femininity and ethereality – a Rolls-Royce icon that finally unites the visions of both Johnson and Sykes.
“We were fascinated with the qualities of Parian marble, and this material became the subject of our research for many months. To create a clear and elegant connection to the famed statue, we developed a ceramic finish that captures the translucence and purity of this unique stone, and perfectly embraces the ethereal nature of our icon”.
Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars.
EXTERIOR: GREEK INSPIRATION
Phantom Scintilla’s exterior is presented in a twotone Bespoke finish. The upper body is in Andalusian White, with the lower body in Thracian Blue, inspired by the colours of
the sea around the island of Samothrace, whence the statue of The Winged Victory of Samothrace originates. A subtle metallic flake mimics the sparkle of sunlight on the water. The hand-painted double Coachline and Wheel Pinstripes in Spirit Blue complete the graceful exterior.
INTERIOR: EXPRESSIVE MOVEMENT
The interior is filled with design elements, textures and a continuous graphic inspired by the Spirit of Ecstasy’s expressive, dynamic
form – the result of an intense collaboration between Bespoke designers and artisans. The graphic moves through the cabin, embracing the occupants in an uninterrupted flow of energy.
“We wanted to create a single graphic that almost appears as a watercolour artwork – we call it ‘painting with thread’. To create a luminescent effect, we used four different colours, thread thicknesses and stitch orientations. In doing so, we covered areas never explored in a Rolls-Royce before,
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achieving the most extensive density of embroidery ever seen in a Rolls-Royce motor car.”
Katrin Lehmann, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars.
The lead artisan tasked with bringing this idea to life, Brienny Dudley, experimented with a variety of stitches and hues before selecting the tatami stitch, which was applied over six layers, interlacing in varying degrees of density and complexity. The full interior composition comprises 869,500 stitches and takes over 40 hours to complete.
“Translating this design into a three-dimensional form was a wonderful creative challenge, requiring more than two and a half years of close collaboration with our Bespoke design team to achieve the right level of detail, texture and tactility in the embroidery. Having two canvases – leather and fabric – added another level of complexity, as these materials respond to stitching in different ways. 36 individually embroidered panels had to be carefully curated so that they aligned perfectly, creating a seamless, flowing motif through the interior suite.”
Brienny Dudley, Bespoke Craft Specialist, Rolls-Royce Motor Cars.
The embroidered motif on the doors – the most complex door design ever seen on a Rolls-Royce – is made of 633,000 stitches combining Blue Grey, Arctic White, Spirit Blue, Powder Blue and Pastel Yellow thread, complemented by illuminated perforations. By night, the embroidery takes on a mesmerising, luminescent sparkle and appears to glow from within. The seats are upholstered in a twill fabric with a subtle reflective sheen, providing an additional complexity to the material interplay within the interior. 236,500 stitches applied in Blue Grey, Arctic White and Spirit Blue thread continue the complex graphic spanning across the four doors.
‘CELESTIAL PULSE’ GALLERY ARTWORK
The centrepiece of Phantom Scintilla is a Bespoke artwork in the Gallery which runs the full width of the front fascia. Entitled Celestial Pulse, the work consists of seven ribbons, each individually milled from solid aluminium, before being adorned with the same finely-grained ceramic finish as the Spirit of Ecstasy figurine. The edges are polished to a mirror shine so that they catch the light, creating a sense of movement and fluidity.
Claude Johnson’s original brief for a Rolls-Royce
mascot is displayed on an embossed plate concealed in the glove compartment. These words, written in 1910, wonderfully capture the essence of the Phantom Scintilla Private Collection: ‘Speed with silence, the absence of vibration, the mysterious harnessing of great energy, and a beautiful living organism of superb grace’.
‘FLEETING MOMENT’ STARLIGHT HEADLINER
Phantom Scintilla’s Bespoke Starlight Headliner features an animation inspired by the Spirit of Ecstasy’s flowing gown. 1,500 fibre-optic ‘stars’, all placed and fitted by hand in a unique pattern, illuminate in sequence, adding to the sense of motion. The design is completed with a further 4,450 perforations deliberately made larger than usual to reveal glimpses of a metallic silver fabric beneath, creating a subtle interplay of light.
GRACEFUL DETAILS
The sense of movement continues on the rear picnic tables, with a delicate graphic capturing the Spirit of Ecstasy’s fluidity of motion. The motif is applied with the masking technique on top of the glossy iridescent surface, then hand-sanded and coated with a matte finish, creating the illusion of two subtle, shifting colours. The full wood set is
rendered in Arctic White and finished with a lacquer mixed with iridescent metallic particles. To achieve the effect, craftspeople apply up to 19 coats of lacquer – a process that takes more than 190 hours per motor car.
The Private Collection name is engraved on the polished stainless-steel treadplates. As a finishing touch, each commission is supplied with a Bespoke car cover.
The Rolls-Royce Phantom Scintilla Private Collection is available exclusively through the marque’s international Private Office network.
BOUCHERON CELEBRATES ITS HIGH JEWELRY ICON, THE QUESTION MARK NECKLACE
In 1879, Frédéric Boucheron invented a necklace that revolutionized High Jewelry. At a time when women’s bodies were still being confined by jewelry and garments, Boucheron gave them the freedom to put on this clasp-free necklace, without assistance – a piece that could be slipped around the neck in a simple movement. This creation became the symbol of High Jewelry that was well ahead of its time. The asymmetrical shape, unusual for that period, led it to be named the Point d’Interrogation: the Question Mark necklace. More than 140 years after its creation, it remains one of the symbols of the Boucheron style. This year, the Maison pays tribute to this icon with reinterpretations that write a new chapter in the Question Mark’s story.
THE ORIGINS OF THE QUESTION MARK
The first sketch of the Question Mark necklace is preserved in the Boucheron archives and dates back to 1879. From the very outset, it established an entirely new style, with its simple choker and elaborate suspended motif. This High Jewelry creation was innovative in both design and know-how. As the first clasp-free necklace, its hidden spring blade provided a flexibility and freedom of movement that was unprecedented at the time, a suppleness created by an assemblage of many small parts. This subtle mechanism, developed exclusively in the Boucheron workshops, was and remains nearly invisible, a mark of exceptional craftsmanship.
The Question Mark necklace was one of the Boucheron pieces awarded the Grand Prix at the 1889 Exposition Universelle in Paris. Originally, only around thirty were crafted by the Maison’s workshops and the design swiftly drew an international clientele, from the
Russian imperial family to America’s major industrial dynasties.
A NEW REVERSIBLE QUESTION MARK NECKLACE
This year, the Creation Studio has come up with an even more imaginative design for the Question Mark: the reversible necklace. The idea comes from Hélène Poulit-Duquesne, the Maison’s CEO, as a way to take the innovative vision of Frédéric Boucheron into the future. It was indeed a challenge for the workshop, but, after several years of development, the artisans managed to create a tailor-made system making the necklace reversible in one simple movement. The clean lines of these new reversible necklaces are inspired by an 1884 model from the archives: a special order made for American businessman Cornelius Vanderbilt.
Boucheron now crafts this necklace in three color variations: the blazing red of rubellites, the intense
green of tourmalines, and the deep blue of tanzanites. On the front of the necklace, the stones are carefully matched, their vibrant hues further enhanced by metallic foil. On the piece’s back, the custom-cut rock crystal gleams and glitters, with the added sparkle of pavé diamonds. The Boucheron know-how is also evident in the choker, paved with diamonds on both sides and even diamond-set on the edge.
NEW INTERPRETATIONS OF THE QUESTION MARK NECKLACE
In July 2024, the Maison unveils a new campaign showcasing the newest Question Mark designs that echo necklaces from the archives, creations that continue to inspire the Boucheron Studio.
It all began with ivy. In 1879, when Frédéric Boucheron asked French painter Paul Legrand to produce the first drawing of the Question Mark, the artist depicted a long strand of ivy. Two years later, in 1881, this sketch gave birth to the first model of the iconic necklace. So much did the founder adore this motif that the Boucheron workshops created six copies between 1881 and 1889. By choosing to recreate this creeping perennial vine that graced the arcades of the Palais Royal –where Frédéric Boucheron’s opened his first boutique –, rather than relying on the usual flora favored by other jewelers, Boucheron offered a bold and singular vision of nature. Nature in all its freedom, abundance, and glory. The artisans worked meticulously on this necklace to make the ivy as realistic as possible. They did this through the green hues of the emeralds, the rhodium-plated gold, and especially the ancient trembleur technique – already in use on 19th-century creations – that brought each leaf to life with the wearer’s every movement.
The Plume de Paon – peacock feather – first appeared in the 1860s in head jewelry and brooches and has since become an historic motif for the jeweler. Frédéric Boucheron chose this natural pattern to make two Question Mark necklaces in 1882 and 1883, the second of which was purchased by Grand Duke Alexei of Russia. The Maison developed unique know-how to faithfully depict all the delicacy of a real peacock feather.
An articulated system gave the various parts of the Plume the ability to move, until each strand was independent and free as a bird. These details, all individually handcrafted, mimic the suppleness and imperfect
beauty of a feather. The Creative Studio, remaining true to this traditional know-how, now reinvents the Plume de Paon in this vibrant blue shade, reflecting the color of the sapphire set as the center stone.
The movement of this Question Mark necklace was inspired by a necklace the Maison designed in 1886 with an olive-leaf motif. Resembling bunches of hanging fruit, Mozambique rubies are delicately set on the necklace. The Maison’s artisans used different setting techniques to bring the vegetation to life – cut-down, net, pavé, grain, and even snow settings – so as to imitate every detail of the leaves. Each being crafted by hand, unaided by any machine, a single leaf demands no fewer than 30 hours of labor. Openwork designs on the leaf backs bring out the shine of the stones and make the overall piece aesthetically lighter. In order to faithfully reproduce the plant’s natural movement, the artisans built three joints into this necklace around the principal branch, so that the piece can delicately adapt the person choosing to wear it.
Here, the Creative Studio pays homage to the laurel motif with a Question Mark inspired by a necklace from the archives, dating from the 1880s. This new model has an ingenious clasp system that gives it remarkable transformative capacity, becoming a necklace – either long or short –, a brooch, or even hair jewelry. This necklace, created through the most refined jewelry work, is a true ode to nature as interpreted by Boucheron. The artisans used the fil-couteau technique, fine filaments of gold forming a discreet structure, giving the entire piece an air of near-weightlessness. Each leaf is handcrafted from metal with what is known as “flame” openwork to enhance the brilliance of the mesh-set diamonds. Lastly, rubellites dangle from the leaves, like ripe fruit ready to be picked.
This Question Mark Eternity necklace is a work of curved lines and simplicity. Nevertheless, like all Question Mark necklaces, it shelters hidden marvels of ingenuity. The central stone can be detached, resulting in a more streamlined choker. Multiwear has long been a recurring theme in the history of the Question Mark necklace.
EGYPTIAN FINE JEWELLER AZZA
FAHMY IS OPENING ITS FIRST BOUTIQUE IN SAUDI
ARABIA
IN PARTNERSHIP WITH ATTAR UNITED
Celebrate the grand opening of the new boutique as Azza Fahmy Jewellery invites you to explore a world of rich heritage, showcasing all the collections, with a focus on Azza Fahmy’s newest exclusive collection launched at the Doha Jewellery & Watches Exhibition pop-up.
The family-owned business, with a 55-year legacy of crafting exceptional pieces that capture the essence of Egypt, debuts its initial boutique at Kingdom Centre in Riyadh, Saudi Arabia, with partners Attar United.
Marked as the first stand-alone in Saudi Arabia, the 80sqm boutique will feature high jewellery creations that tell unique stories where craftsmanship, cultural influences, and meaningful inscriptions intertwine to create cherished pieces that resonate with heartfelt sentiments.
The store’s interior is a vibrant celebration of artistic expression and heritage, showcasing special pieces from some of the finest talents in the region, including the acclaimed Randa Fahmy, Bokja’s Huda Baroudi and Maria Hibri.
Chairwoman and founder Azza Fahmy comments: “I am proud of our launch in Saudi Arabia, a country with a rich history and heritage connected to Egypt in many ways. We look forward to connecting with our loyal customers, whom we’ve known for many years, with our partners and experts in the field, Al Attar United.”
Embarking on this journey to Saudi Arabia has been part of Azza Fahmy Jewellery’s plan to expand in the region and give customers the opportunity to shop for the latest and most exclusive pieces..
Launching at Kingdom Centre’s 1st floor among the big players in the field, Azza Fahmy Jewellery will soon announce the official opening date of the boutique.
The Trendsetter
DR. RAMZI ADDAS INTERVIEW
Dr. Addas, let’s start with your passion for polo. What inspired you to take up polo, and how did you develop your skills in this sport?
My passion for Polo goes back to the year 2000 when I was watching the summer Olympic games In Sydney and in particular the showjumping competition. I was amazed and inspired by the glorious victory of the Saudi rider Khaled Al-Eid winning a bronze medal in such a highly competitive sport over the best riders of the world. That was one of the first medals that we earned in such an international event.
From the next day I started searching for a place where I can ride and start practicing this sport (there were not many choices available like it is today). I found a proper equestrian center. Since that time nothing could keep me away from horses and equestrian.
During these years I developed my skills in different equestrian sports and I used to train in a very committed way and on regular basis. As for polo in particular I started it during my fellowship training years in Canada as the barn that I ride in was a polo ranch and I was lucky to have such an opportunity of being able to join the polo team in that lovely ranch having a beautiful polo field and magnificent horses.
Being a dedicated polo player since 2000, can you share some of your most memorable experiences on the field?
In regard to memorable experience they are may but if I choose to mention a couple unforgettable incidents that I consider precious moments for me I would say they are: The first was my first participation with The Saudi Polo federation, during the first polo camp in Dubai in 2019. A year before, I was present in a showjumping competition in Riyadh after I had returned from my scholarship and practicing this sport abroad between France and Canada. At that time, I was unsuccessfully searching for polo players in Saudi to join with no success. In that competition I spotted a small booth with a sign written on it Saudi Polo Federation, I approached it and I met a welcoming gentleman named Mr. Faisal bin Dowees (the CEO of the Saudi Polo federation) we chatted and exchange contacts. Few months later I joined them travelling with group of Saudi players to our first camp. We spent a week with extensive training program including all sorts of training with highly professional levels and that was the start of my journey and experience with the the Saudi Polo federation.
Another unforgettable experience was Alula polo competition. I have been to a lot of polo tournament all over the globe but I can say with confidence that for me and for many others who attended this event that it is one of the best life moments playing polo in this culturally significant place that has rich history, cultural importance and magnificence views.
As a member of the Saudi Polo Federation, what do you see as the future of polo in Saudi Arabia, and how do you envision contributing to its growth?
As a member of the federation and someone who witnessed its birth and fast growth I have no doubt that this sport has a brightening future under the Saudi Polo federation. So far, it is exceeding many other polo federations worldwide that have been there for longer times. What had been achieved in the last few years is remarkable taking into account the short time and the numerous challenges they encountered (for example the pandemic was one of the major challenges that confronted the
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federation in its early days in a time they had to postpone a lot of plans that they had because of the pandemic). But thanks to the unlimited governmental support and the commitment of the colleagues in the federation we were able to overcome these obstacles and put the name of the Saudi polo in a prestigious place internationally. The Federation is investing in the polo facilities managing high quality fields, establishing more academies with professional training programs, and
increasing the awareness about the sport. Last but not least hosting international events such as Polo Alula where you can see the best polo players and teams in the world playing here in Saudi, that is a great achievement.
Leadership and Academic Contributions
You recently earned an Executive MBA from Prince Mohammad bin Salman College of Business and Entrepreneurship. How has this experience influenced your approach to leadership in your medical and personal pursuits?
Earning an executive MBA from a strong college that carries a precious name for us Prince Mohammad bin Salman was one of the best decisions of my life. The program that we were involved in helped me to develop a broader understanding of the healthcare industry and strategic planning.
It assisted me in having effective decision-making skills and understanding of longterm plans in medical practice and healthcare institutions, something extremely important in our era and in a time where healthcare in the Kingdom is poised to significant advancement.
Inspired by His Highness Prince Mohammad Bin Salman’s vision, how do you see the future of healthcare and medical education evolving in Saudi Arabia?
Healthcare and medical education are crucial components of his highness Prince Mohammad bin Salman Vision 2030. The vision that focuses on diversifying the sources of economy in the Kingdom GNP, improving the life quality and encouraging a vibrant society where youth are the majority of the population. Healthcare and medical education is a priority in his highness vision with significant investments in building new hospitals equipped with the most advanced medical equipment and technologies as well as upgrading the existing infrastructures.
These hospitals are run by a well-trained up-to-date skillful Saudi doctors that had the highest level of training in the best institutes worldwide thanks to the Saudi scholarship program that invested in the Saudi youth and enabled them to reach such high levels of training. In regard to the medical education in the Kingdom it is establishing new medical schools and research centers collaborating with international institutions and incorporating new innovating teaching methods based on problem based learning, simulation training and interactive platforms to enhance medical education and we are proud to see our Saudi graduate today working in these new hospitals in all the regions compared to a time when Saudi doctors were only 15% of the general number of doctors in our hospitals .
Balancing Dual Passions
How do you balance the demanding career of a thoracic surgeon with your dedication to horse riding and polo?
Balancing between these two demanding domains is based on an effective time management plan, putting priorities and having a balanced distribution amongst these priorities, family and lifestyle. It is not an easy equation as it might appear but it is definitely achievable by having daily, weekly and monthly goals and clear plans to achieve them and stick to them as much as possible. I always try to plan my vacations around important equestrian and polo competitions to make sure I can participate without professional conflict between my various responsibilities.
What advice would you give to young medical professionals who aspire to achieve a balance between their careers and personal passions?
Balancing between the medical profession which is demanding and other passions is not an easy task but it is highly rewarding. It is based on four corners. First, you need to have an efficient time management with clear priorities and plans. Second, you should focus on having a work and life demands balance avoiding overlapping of one over the other so that you don’t let work to overtake your family and personal life requirements all the time or vice versa. Third, have a selfcare and well being routine for both physical and mental health. Last but not least set realistic goals and keep working on your personal development by continuous learning and skill enhancement especially in our times were the developments and updates in all domains and in medicine in particular is faster that anytime before.
Looking Forward
What are your future goals in both your medical career and your involvement in polo?
In my professional career I am working mainly on three aspects. First of all, in a medical field that is evolving in a high speed I am always working on advancing my surgical techniques particularly in the robotic technology in surgery. I am proud that we are one of the first thoracic departments in the western region that starts thoracic robotic operations and will continue to take the lead with cooperation with our Thoracic colleagues in surrounded hospitals.
Secondly, we will continue in our clinical research and innovation in healthcare to contribute in the development of new surgical techniques and treatments especially with the unlimited governmental support. Thirdly, I want to continue the leadership and mentorship roles equipped with experience and knowledge obtained from
his highness prince Mohammad bin Salman college.
For polo, my aim is to continue skill development by advancing my training as well as participating in competitions making sure to be present as much as I can whenever and wherever the Saudi polo needs my participation in order to keep the high level for the game. In addition to that I will continue to put my efforts in building the polo community and develop the sport in all regions of our kingdom.
Finally, is there a particular message or philosophy that you live by and would like to share with our readers?
As a surgeon dealing daily with patients suffering from cancers and deadly diseases, I realize that each day in our live is a gift especially if we are blessed with health, so my general advice is to be thankful to this present by providing the best for yourself and the surrounding society each day and enjoy what you are doing to be able to reach the place that you want because the day that is gone will never be replaced.
Another massage for the younger surgeons is to always prioritize the wellbeing of your patients, respect them and show them empathy and always remember the say that helping one person might not change the whole world, but it could change the world for one person.
INTERVIEW WITH HAYA AWAD
Haya Awad is a Jordanian international fashion and lifestyle icon, redefining the modern Arab working mother. She is known for founding and designing the successful brand Fashion Attack. As a brand ambassador and businesswoman, she serves as a bridge between clients and brands. Her journey has been exciting and rewarding, driven by love, passion, and dedication, which she considers the pillars of her success.
Haya lives by the sacred motto:
“Live a life you are proud of, love as much as you can, and laugh as hard as you can.”
What initially inspired you to pursue a career in fashion and lifestyle, and how did your background in drama, graphic design, marketing, and economics influence your approach to fashion design?
I have always had great admiration for good craftsmanship. Everything that is beautifully and skillfully done catches my eye. I also have an eye for detail and a passion for mixing and matching to come up with creative new options, which fascinates me. Since fashion incorporates all types of art, studying graphic design and an MBA pulled together my academic experience and passion. Hence, my focus on photography, graphic design, and the world of colors, mixing, and matching helped shape my passion into the world of business.
Can you share the story behind the founding of Fashion Attack? What were some of the challenges and triumphs you encountered in the early days?
With the rise of social media platforms in 2012/13, I realized that I could take my passion and growing business, Fashion Attack, not only locally but internationally as well. I saw the great potential of social media platforms to build my brand and do something great.
I noticed a gap at the time in Arabic designs infused with international themes, so I was encouraged to create my own logo (being a graphic designer) and special T-shirt designs and Abayas. I was one of the first to start trends back then. All my skills in media, photography, and graphic design came together to help me launch Fashion Attack.
The achievements were that it was a unique product, and it was received with a lot of enthusiasm online, garnering attention and acceptance at the time. The challenges were that it was a one-woman show, and I was learning the industry as I went along. What made things easier was social media, which allowed me, in less than six months, to sell Fashion Attack products in seven Arab countries around the world in class A boutiques.
As a brand ambassador, how do you effectively bridge the gap between clients and brands? Can you share any memorable collaborations or campaigns you’ve been a part of?
Through my personal experience with any product, I can deliver the best image of that product to the end user in a way the client is not able to, because it’s through my personality and experience. That way, I act as a bridge between the product and the client.
Memorable collaboration: I was approached by my previous graphic design company, which wanted to hire me as a consultant on a big jewelry campaign they were working on. At the time, I was happy with the milestone. I had worked hard to improve my abilities and portfolio, and thus I was rewarded with a prestigious collaboration with the roles reversed.
How do you manage to balance your roles as a fashion icon, businesswoman, and mother? What advice do you have for other working mothers striving to achieve a similar balance?
I like to create a balance between my self-care, attention to my marriage and son, and my work in fashion. I think all of these make me who I am, and therefore, they are very important, and I enjoy them.
You mention that love, passion, and dedication are the pillars of your success. Can you elaborate on how each of these values has contributed to your journey and achievements?
We cannot live without love; it is everywhere. The drive is usually passion, and dedication completes what I like to think is a successful formula for success.
Over your 18 years of experience, how have you seen the fashion and lifestyle industry evolve in the Middle East? What trends do you think will shape the future of fashion in the region?
Fashion has evolved and improved a lot. It has moved from creative designs solely for wearing beautiful clothes to serving a bigger cause. We now see examples of the giving movement, vegan-free fashion, and saving animals movements. There are more talents, and they have their causes that they promote and work for. The trend will be more awareness and purpose. The story behind the piece is what is important now—the story behind the clothes and designs is the trend.
How has your Master’s degree in marketing and economics influenced your business strategies for Fashion Attack? What unique approaches do you employ to market your brand effectively?
My experience and knowledge of marketing helped me turn my passion into a corporate venture. My MBA
helped shape the passion and direct it to become more professional, as I knew my tools well and knew how to use them.
Your blog provided a platform for voicing your thoughts on style and new products. How has blogging influenced your career, and how do you see the role of digital platforms in the fashion industry today
In my line of work, you are essentially reflecting a personal experience—your own. For example, when I did my designs and fashion or my daily tips and lifestyle posts, people got to know me on a closer level. Trust was created, and through the very important social media platforms, one is better able to deliver their touch and voice to the world. Before, designers competed to get recognition from certain media platforms, such as magazines and other news outlets. They used to determine and control if you would get your chance to be known or not. Therefore, I always say, “You Are Your Own Brand!” It is my motto.
What are your future goals for Fashion Attack and your personal brand? Are there any new projects or collaborations that you are particularly excited about?
I always have plans to improve my collaborations locally and internationally. I am open to new possibilities and experiences, such as acting and singing. However, my main goal is to improve my personal brand.
What advice would you give to young, aspiring fashion designers and entrepreneurs looking to make their mark in the industry?
My advice to the young generation is to think outside the box, be creative, do extensive research, and ensure what you come up with is unique. Do not be a copycat; think internationally, not just locally.
Your motto, “live a life you are proud of, love as much as you can, and laugh as hard as you can,” is very inspiring. How do you incorporate this philosophy into your daily life and work?
Live a life full of love: In my work and my posts, I reflect a way of life that is colorful and full of life. That’s
how I see things. I choose to see the beautiful side of everything, not the dark side, and it shows in my positive energy, tone, and posts.
Can you share one of the most memorable moments or milestones in your career that has had a significant impact on you?
Memorable moment: I am super proud of where I am now as an influencer with a large base of followers who trust me and are impacted by my experiences and choices. This led me to be invited to attend amazing events such as the Cannes Film Festival and be chosen as the MC for the Prize of Arabia London Awards event, surrounded by successful women.
Who are some of the individuals that you look up to within the fashion industry or beyond, and why do they inspire you?
Positive, determined, successful women role models fascinate me, whether in the fashion industry or otherwise. These women’s experiences inspire and energize me to do more. I admire those who built a business out of their brand, creating an empire with their hard work.
How do you incorporate elements of your Jordanian heritage into your designs, and how important is it for you to represent your culture in your work?
One of the first key things I did with my early designs was incorporate traditional elements from our culture into the designs. This reflects our Arab Jordanian identity. I made sure to add elements such as kohl for the eyes and the Hatta.
I love to reflect my culture and identity through my pieces and designs. Additionally, in my photoshoots, I portrayed the Jordanian landscape wherever possible to show the beauty of the Sahara. I believe this helps people connect across different languages, creating ways to connect on all levels artistically and as communities.
KAYANEE CEO VIKRAM NATARAJAN INTERVIEW
Can you share a bit about your journey and how you came to lead Kayanee as its CEO?
I spent the last decade of my career in the wellness, lifestyle, luxury, and hospitality spaces, managing businesses across Southeast Asia, China, and the Middle East. It was the opportunity to lead Kayanee that eventually brought me from Singapore to Saudi Arabia. I was immediately drawn here by the vision behind it, and it felt natural to get caught up in the excitement of launching and executing a new and groundbreaking concept in the Kingdom that can positively impact the lives of so many people here.
What inspired the creation of Kayanee, and how does it align with Saudi Arabia’s Vision 2030?
Kayanee, a portfolio company of the Public Investment Fund (PIF), is an integral part of Saudi Arabia’s Vision 2030, which prioritizes fostering a healthier and more active society. Under the visionary leadership of our Chairperson, HRH Princess Reema Bint Bandar, Kayanee is dedicated to transforming women’s wellness. This comprehensive initiative encompasses dance fitness, apparel, personal care products, supplements, healthy eating, and community education.
Kayanee is aligned with PIF’s strategy to discover the capabilities of promising sectors, localize technology and knowledge, and drive the diversification of the local economy, contributing to enhancing the quality of life. Our mission is to inspire and enhance women’s well-being, making us a key player in achieving the vision of a vibrant society. With both physical stores
and online offerings, we’re working to bring her vision to life and be the best in class in redefining women’s wellness.
Kayanee merges fitness, fashion, nutrition, personal care, healthy eating, and learning. Can you explain how these elements work together to create a unique customer experience?
I believe that fitness and wellness go far beyond merely working out or exercising at the gym. For us at Kayanee, it means to feel better, move more, eat better, be more confident, and make better choices consistently. Kayanee aims to deliver this to our customers, integrating fitness, fashion, nutrition, personal care, healthy eating, and learning into a seamless customer experience. We have multiple touchpoints where women can engage with us all week, whether it’s to dance, hang out with friends, enjoy a functional ingredient smoothie, or even shop for our fashionable tech abayas made with the best fabrics and latest technology. This holistic perspective reinforces our belief in the power of movement through exploration and connection, inspiring and enabling balanced fitness for women. We encourage our community to pursue their well-being first and foremost, guiding them on a personal journey to discover what moves them physically, emotionally, and mentally. It’s all geared toward fostering a supportive and engaging community for every woman, which is incredibly important to us.
From a fashion perspective, we really listened to our customers through extensive customer research and used advanced body scanning to create clothes that fit perfectly and move with you, wherever whenever. We found that Saudi women were often frustrated with garments designed for Western or Asian body types, which didn’t fit well or were uncomfortable. So, we made it our mission to cater to their unique needs with inclusive style and quality. Our goal is to provide clothing that’s comfortable, boosts confidence, and allows for freedom of movement – so women can feel beautiful and enjoy staying active.
What challenges did you face in the design and development of Kayanee, and how did you overcome them?
Kayanee is a completely new concept not just in the region but globally, which made it challenging to find any existing benchmarks. While some counterparts had individual areas, no one has integrated all these
elements together into a comprehensive movement like we have. It was very important that we assembled the right team with the right expertise to successfully develop a concept that doesn’t really exist anywhere else. So far, we’ve overcome many of the challenges we’ve faced by innovating our offering, being flexible, and maintaining a clear vision.
With the flagship location opening in Riyadh, what are your regional and international expansion plans?
Our immediate focus is on expanding our physical presence within the Kingdom, starting with our flagship location in Riyadh. As we continue to grow, we plan to expand into the GCC, Europe, and the US. We believe Kayanee is a world-class international concept with global potential. Our aim is to take Kayanee from Saudi Arabia to the world, but we
are concentrating on establishing a strong foundation in Saudi Arabia before moving into international markets.
How will Kayanee’s e-commerce website and digital application enhance customer engagement and accessibility?
Today, customers interact with brands across both physical and digital channels, whether at home, traveling, or anywhere else. At Kayanee, we aim to be an integral part of our customers’ lives, helping them make consistently better choices. That’s one of the main reasons why our e-commerce website and digital application are so important. They’re optimally designed to enhance access for our community, as a way of helping us make their lifestyles in health and well-being easier.
How does Kayanee position entertainment as a motivator for fitness and well-being?
There’s nothing more enjoyable than getting fitter while dancing! Our idea was to help women move more, but in a more engaging way – rather than just using a treadmill, which let’s face it, isn’t the most enjoyable experience. So, we partnered with ZUMBA to create world-class dance routines that use Middle Eastern music, rhythms, and dance moves to really make movement fun. You can see the fun, the energy, and the impact that it’s having on our customers when they come out of a packed dance class and hear them talk about how great it was when they hang out for a smoothie or a collagen coffee. It feels very rewarding and makes all the efforts worthwhile.
What are your long-term goals for Kayanee within Saudi Arabia and internationally?
Our long-term goals include expanding into and across various cities within Saudi Arabia, before exporting our brand into the GCC, the UK, and the US. As part of Vision 2030, we have an ambitious vision to build our brand to become a movement that helps and inspires women around the world to achieve true health and well-being.
Do you have any advice for aspiring entrepreneurs, especially women, looking to make an impact in the luxury and wellness industries?
Having worked in large corporations, small startups, and now leading a startup under the Public Investment Fund (PIF), there is nothing more fulfilling than creating something from scratch and seeing it take shape and come to life. As living standards rise, wellness and luxury have become increasingly important, presenting numerous opportunities as the population spends more on themselves and their physical and mental well-being. My advice to aspiring entrepreneurs, especially women, is to seize these opportunities when they come about and not be afraid to embark on their entrepreneurial journeys. Love what you do, work diligently towards your ambitions, surround yourselves with people that inspire you and that you can learn from, and keep your vision clear and simple. If we inspire women to start their own ventures, we can create a positive impact on society and the wellness industry, which is an amazing outcome for us.
MICHAEL GAVRIELI INTERVIEW
Michael Gavrieli’s journey from humble beginnings to becoming a top-selling artist is nothing short of inspirational. A self-taught European artist, Michael has mastered the ancient “encaustic technique” to create unique and luxurious 24-karat gold artworks. His 24-Karat Gold Billionaire Edition is a masterpiece in the world of art, combining rare techniques with precious materials to produce unparalleled luxury pieces. As he now sets his sights on the Saudi Arabian market, Michael’s visionary approach and relentless passion continue to push the boundaries of what art can achieve.
Thank you for the incredible opportunity to share my passion and story with the esteemed audience of Luxury Network Magazine. I believe they will truly appreciate the unparalleled experience that my artworks offer—each piece is a journey into a world of rich cultural expression and powerfull energy of 24 karat gold. Meeting Abdulah and his wonderful wife over our four-hour dinner was a truly special experience. We connected on a deep level, and our time together was filled with vibrant energy and meaningful conversations about our life stories. It was a profound exchange that has set the stage for a partnership to bring something truly unprecedented to Saudi Arabia—24 karat gold art that the world has never seen, limited by production and is imposible to copy.
Your journey to becoming a successful artist is truly remarkable. How did your early life experiences shape your artistic vision?
My early life experiences were far from the world of art, but they played a crucial role in shaping my artistic vision. Growing up in a humble environment, I didn’t have access to galleries or cultural influences. However, that all changed when I moved to Prague and met an art collector who introduced me to his collection of 300 masterpieces. That moment was transformative, sparking a deep passion within me to create something truly unique. It inspired me to dream of creating art that the world has never seen—art
that combines my personal journey with the luxury of 24-karat gold, resulting in pieces that are both timeless and extraordinary.
What inspired you to adopt the ancient encaustic technique in your work, and how do you combine it with modern luxury elements like 24-karat gold?
The inspiration to embrace the ancient encaustic technique began with a suggestion from my wife, who discovered it online as a form of therapy. Intrigued by her enthusiasm, I decided to try it and was immediately enchanted by the process. The encaustic method, with its roots tracing back to the Pharaohs of Egypt, offered a profound connection to ancient craftsmanship that deeply resonated with me. As I delved into this technique, I found a new passion for incorporating precious materials, especially 24-karat gold. The luxurious, radiant quality of gold seamlessly complements the rich textures of encaustic art. By blending these elements, I create pieces that bridge historical elegance with contemporary sophistication, resulting in artworks that are not only timeless but also uniquely luxurious.
The 24-Karat Gold Billionaire Edition is one of your most exclusive offerings. Can you share the creative process behind these unique pieces?
The 24-Karat Gold Billionaire Edition holds a special place in my heart because it represents the
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culmination of my artistic vision, self-belief, and deep passion for working with 24-karat gold. When I set out to create these pieces, I wanted to craft something that was not just a work of art, but a symbol of wealth and iconic status in the form of jewels on the wall.
As I delved into this technique, I found a new passion for incorporating precious materials, especially 24-karat gold. The luxurious, radiant quality of gold seamlessly complements the rich textures of encaustic art. By blending these elements, I create pieces that bridge historical elegance with contemporary sophistication, resulting in artworks that are not only timeless but also uniquely luxurious.
You’ve categorized your artworks into different editions, each with its own unique focus. How do you decide which edition a new piece will belong to?
Each edition I create represents a different facet of my artistic exploration. When I start a new piece, I consider the emotions and themes I want to convey. If the piece is more experimental or personal, it might belong to a more limited edition, where I can push boundaries without the constraints of commercial expectations. On the other hand, if a piece is designed to embody luxury and exclusivity, it will likely be part of a special edition like the Billionaire Edition. The decision is intuitive, based on the essence of the work and the message I want to deliver.
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Your story involves significant highs and lows. What kept you motivated during the most challenging times of your journey?
During the toughest times, what kept me going was the belief that art was my true calling. The early struggles taught me resilience, and every setback only fueled my determination to succeed. I also found motivation in the support of my wife and the few individuals who believed in my work.
Creating art became not just a passion but a form of therapy and self-expression. The thought of one day seeing my work appreciated by others kept me moving forward, even when the path seemed impossible.
You’ve achieved remarkable success without the support of galleries or art dealers. What strategies did you use to connect with high-end clientele?
Without the backing of galleries or art dealers, I focused on building direct relationships with my clients. I utilized social media to showcase my work and tell my story, which resonated with many people. I also attended events and networked with individuals who appreciated art, which helped me gain exposure. My work itself, with its unique combination of traditional and luxury elements, attracted attention from high-end clients. Word-ofmouth recommendations and personal connections have been crucial in building my clientele.
Why have you decided to introduce your art to the Saudi Arabian market, and what do you hope to achieve with your limited-edition pieces there?
The Saudi Arabian market is known for its appreciation of luxury and exclusivity, which aligns perfectly with my art. Introducing my work there is an opportunity to connect with a sophisticated audience that values both tradition and modernity. With my limited-edition pieces, I hope to offer something truly unique that speaks to the region’s rich cultural heritage while also appealing to contemporary tastes. My goal is to establish a presence in Saudi Arabia that celebrates the intersection of art, luxury, and innovation.
What do you believe sets your art apart in the luxury market, and how do you continue to innovate while maintaining your signature style?
What sets my art apart in the luxury market is the fusion of ancient techniques with modern opulence. The use of the encaustic method, combined with luxury materials like 24-karat gold, creates a distinct and timeless appeal. To continue innovating while maintaining my signature style, I constantly explore new materials and techniques while staying true to the core elements that define my work. I believe in evolution, not revolution— each new piece is an opportunity to refine and expand on the ideas that have always inspired me.
Looking forward, what are your aspirations for the future, and how do you see your art evolving in the coming years?
Looking ahead, I aspire to push the boundaries of what’s possible with my art. I want to explore larger-scale installations and perhaps collaborate with architects and designers to integrate my work into luxury spaces. I also see my art evolving through the continued exploration of new materials and techniques, always with an eye on balancing tradition with innovation. Ultimately, my goal is to create pieces that not only reflect my personal journey but also resonate with a global audience, leaving a lasting impact in the world of luxury art.
What advice would you give to aspiring artists who face skepticism or doubt from others about their vision?
My advice to aspiring artists is to stay true to their vision, no matter the skepticism or doubt they may face. Every artist’s journey is unique, and it’s important to trust in your own process and intuition. Challenges and criticism are inevitable, but they can also be powerful motivators. Surround yourself with people who believe in you, and don’t be afraid to take risks and experiment. Most importantly, let your passion for art guide you—if you are dedicated and persistent, your work will eventually find its audience.
How To Build A Luxury Business
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REGENT HONG KONG NAMED #1 BEST HONG KONG HOTEL AT THE TRAVEL + LEISURE SOUTHEAST ASIA LUXURY AWARDS
Regent Hong Kong has been widely recognized since its reopening in November 2023. The hotel has continued to receive prestigious awards as it attracts discerning global travellers to its serene location on Victoria Harbour. In addition to being named to the covet-
ed Travel + Leisure It List 2024 and Condé Nast Traveler Hot List, Regent Hong Kong was recently awarded the title of Best Hong Kong Hotel at the Travel + Leisure Southeast Asia Luxury Awards. These accolades further cement Regent Hong Kong’s reputation as a premier luxury destination.
Showcasing the crème de la crème of the Asian hospitality industry, from the biggest and most respected legacy hotel brands in the world to the freshest and coolest, independent boutique properties, the T+L SEA Luxury Awards represents the best of the best in the region. (Nominees were selected by the T+L SEA team of editors and expert contributors across Asia Pacific, with voting open to anyone anywhere.)
As per Regent Hong Kong Managing Director Michel Chertouh, “We are thrilled to receive this prestigious
distinction as the Best Hotel in Hong Kong at the Travel + Leisure Luxury Awards Asia Pacific 2024! This honour is a testament to our team’s unwavering commitment to providing an unparalleled experience for our guests, who are at the heart of all we do. We are grateful to our loyal guests and the travel community for this incredible recognition.”
He adds, “Since re-emerging on Hong Kong’s dynamic hotel scene last year, we are thrilled to receive such positive feedback from our guests and consequently numerous awards of distinction. While we are home to an
unrivalled harbourfront location and a unique new design by Hong Kongborn design visionary Chi Wing Lo with serene interiors juxtaposing cinematic views of Victoria Harbour, what truly sets us apart is the highly personalised service by our dedicated team, as well as the quality and consistency of every aspect of the guest experience. We strive to offer a truly exceptional stay in the heart of this vibrant city.”
Regent Hong Kong has been transformed into a sophisticated and contemporary haven on the edge of Victoria Harbour.
In 2024, it has been recognized with numerous industry honours. Regent Hong Kong was named a Travellers’ Choice Awards Winner by TripAdvisor and selected as one of the 2023 Specially Selected New Hotels by Travel+Leisure China. It was also included in Condé Nast Traveler’s 2024 Hot List and Travel + Leisure’s 2024 It List as one of the Best New Hotels and Best New City Hotels in the world. Regionally, Regent Hong Kong was named the Best Business Hotel in Hong Kong at the 2024 TTG China Travel Awards and received the Best Design Hotel accolade at the 2024 The Bund Design Hotel Awards. Furthermore, Regent Hong Kong was named to Robb Report Hong Kong’s prestigious Best of the Best list in 2023, solidifying its reputation as a premier luxury hospitality destination.
Regent Hong Kong also been recognised for its culinary excellence with numerous awards for many of the restaurants within the celebrated Dining Destination. The hotel’s signature Cantonese restaurant, Lai Ching Heen, has retained two MICHELIN Stars and two Diamonds in the Black Pearl Restaurant Guide for numerous years. Along with The Steak House, it is one of the South
China Morning Post’s 100 Top Tables list. In addition, The Steak House, has recently been named one of the World’s101 Best Steak Restaurants, MICHELIN Recommend Restaurant, and the Best Steak House by Foodie Magazine at its Foodie Fork Awards. Meanwhile Qura Bar was named the top new hotel bar in Hong Kong by Time Out and best new bar at the Foodie Fork Awards.
Regent Hong Kong has meticulously crafted the perfect package to elevate your stay to new heights of sophistication.
For further information and reservations, please contact Regent Hong Kong at Tel: + 852 2313 2333 or email: reservations.regenthk@ihgcom
ENJOY A ‘SUITE DEAL’ WITH IHG HOTELS & RESORTS
IHG Hotels & Resorts has unveiled a ‘Suite Deal’ promotion, offering families and travellers an opportunity to extend their stay and save, just in time for the upcoming school summer holidays.
Families planning to travel to destinations including Dubai, Ras Al Khaimah, Goa, Cairo, and Riyadh, can enjoy a fourth night free when booking four consecutive nights in a suite. This offer is valid for stays from 1 July 2024, through 31 October 2024. To qualify, guests will need to make their bookings at participating hotels from 1 July 2024 until 30 September 2024.
In addition to the complimentary fourth night, up to two children aged 17 and under can stay and dine for free when sharing a room with their parents. Complimentary breakfast is also included as part of the stay to ensure a convenient and memorable family experience.
InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa
Located on Hayat Island, this luxurious property is surrounded by the sparkling shores of the Arabian Gulf, expansive terracotta desert, and soaring mountains. The resort is only a
45-minute drive from Dubai and offers an idyllic island escape amid lush green landscapes and white sand. With a diverse leisure offering, personalised services, six restaurants and bars, and sea-facing rooms, suites and villas, the resort provides the perfect place to reconnect with loved ones.
The resort’s Planet Trekkers and Teens Club programmes is designed to engage children in a way that will enhance their worldview, and help them appreciate destinations and cultures.
InterContinental Ras Al Khaimah Resort & Spa is located in Al Rafaa, Mina Al Arab.
For more information, call +971 7 2026666 or email info.rktha@ihg.com.
InterContinental
Durrat Al Riyadh Resort & Spa
The first urban luxury resort and spa in Riyadh, this stunning green oasis boasts 162 guestrooms, suites, and private pool villas. The resort is ideal for guests looking for authentic Arabian heritage. The property is also the first to bring the leading Thai prestige brand, HARNN Heritage Spa, to the Middle East.
InterContinental Durrat Al Riyadh Resort & Spa is located in Durrat Arriyadh Area, Banban District, Riyadh.
For more information, call +966 11 41188000 or email hotel.icdurratalriyadh@ihg.com.
Crowne Plaza West
Cairo Arkan
Crowne Plaza West Cairo Arkan features 178 modern guest rooms and suites and is part of the iconic landmark, Arkan Plaza. The hotel is located in close proximity to the Giza Pyramids Plateau and the Grand Egyptian Museum, offering travellers easy access to numerous dining and entertainment venues along with high-end shopping experiences.
Crowne Plaza West Cairo Arkan is located on Plot 29, Arkan Plaza, Zayed Entrance 2, Cairo, Egypt.
For more information, call +20 22124 0333 or email info.cparkan@ihg.com.
The ‘Suite Deal’ promotion is available at participating InterContinental, voco, Crowne Plaza, Hotel Indigo, Vignette Collection, Holiday Inn, Staybridge Suites, and Holiday Inn Express hotels and resorts across Southwest Asia, the Middle East, and Africa.
These include Crowne Plaza Dubai Marina, InterContinental Dubai Festival City, InterContinental Fujairah Resort, Holiday Inn Riyadh The Business District, voco Doha West Bay Suites, InterContinental Chennai Mahabalipuram Resort, and Crowne Plaza Greater Noida, among others. Bookings must be made directly through IHG channels: IHG website, IHG app, or with the IHG Central Reservations Office using the “STAY 4 PAY 3 IMEA” rate.
THE GREAT HIKES OF EUROPE BY ROCCO FORTE HOTELS
TAKE A STEP TOWARDS SIMPLICITY AND REDISCOVER WELLNESS IN ITS PUREST FORM, WITH TRAILS & HIKES FOR EVERY LEVEL CURATED BY ROCCO FORTE HOTELS
Arecent Global Wellness Summit report coined the “Power of the Pilgrimage” a continually growing wellness trend for 2024. Across Europe, historic trails are being restored to reflect this. As wellness wisdom becomes ever more complicated, simple strategies to feel good have greater appeal than ever and enjoying the great outdoors is top of the list in 2024. Whether wandering the Roman countryside, trekking the coast of Sicily or finding hidden lakes in Munich, Rocco Forte Hotels has the inside track on all things local, with walking excursions for every type of hiker. A rewarding way to explore and an easy route to a healthy body and mind, Rocco Forte Hotels offers bespoke, guided or independent hikes to get guests back to nature.
Guests will be dropped off and collected at their leisure with private transfers to and from the walking route. Accompanying them on their journey, guests will receive a specially prepared picnic filled with nostalgic favourites such as freshly made sandwiches and sweet treats, reminding walkers of the simple pleasures, to be enjoyed against the backdrop of nature’s most beautiful landscapes. After the hike, guests return to the hotel to indulge in utter relaxation with Irene Forte Spa products and treatments, such as a massage developed to soothe weary limbs and recuperate bodies.
ROME, ITALY
To see the wild side of the eternal city, Rocco Forte Hotels properties in Rome, Hotel de la Ville and Hotel de Russie offer a service that caters to every type of hiking experience. Each bespoke adventure is arranged by the concierge to suit guest preferences including transfers, tips and guides. One recommendation for beginners is the Veio Park Hike. The Veio Park is a natural reserve located just outside Rome, extending between the ancient Roman consular roads Flaminia and Cassia. The paths are mostly flat and home to plenty of wildlife, from cows to horses and wild boars. Veio is remembered in the history of Rome as the last Etruscan city to fall in a siege that lasted 10 years. In the park, there are many vestiges of this ancient greatness including the temple dedicated to the deity Apollo of Veio.
Best for: Animal lovers
Elevation gain: Flat
Route Type: Easy
Estimated time: Various routes available from 1 hour to 6 hours
FLORENCE, ITALY
Tuscany offers a variety of historic pilgrimage routes of immense scenic and cultural value. The team at Hotel Savoy are passionate about walking them and helping guests discover the stories that made the region what it is today: a place of discovery and hospitality. The team recommends the Tuscan leg of Via Francigena, a historic pilgrimage, winding through the ever-changing landscape from Canterbury to Rome. The journey was first recorded by the Archbishop of Canterbury, Sigeric, on his way to Rome in AD 990 entering Tuscany by the current Cisa Pass. Today the Francigena represents an important cultural journey, whether by foot or bicycle, it is a spirit-enriching route for lovers of slow travel.
Best for: Following Medieval footsteps
Length: Tuscan leg is 19.5 km
Elevation gain: From the 1,100 meters height of the Passo della Cisa, pligrims follow the path to the Righetto Pass, where they find a steep and difficult descent to Groppoli, located 400 meters above sea level.
Route Type: Ancient walking trail
Estimated time: 5 hours
SICILY, ITALY
Popular with guests at Rocco Forte Hotels’ Verdura Resort is the Torre Salsa Trail, an inspiring coastal route with the promise of beautiful beaches and historic ruins. Once a network of 16th-century towers designed to fend off pirate attacks, the reserve is 761 hectares of hills, cliffs, sand dunes, fields, and wetlands. Walkers can look out for a variety of local animals and birds such as tiny loggerhead Sea Turtles. On return to Verdura, regeneration awaits at the Irene Forte Sicilian Spa, set around an open-air courtyard, amongst the palms, orange groves and olive trees.
Best for: Ocean views
Length: 4km
Elevation gain: 109m
Route Type: Out-and back
Estimated time: 1hr 5mins
Extra info: Torre Salsa is an area rich in geological history exhibiting a variety of unique sedimentary rocks known as “evaporites”
In Palermo, the team at Villa Igiea, are celebrating the 400th anniversary of the Festino di Santa Rosalia - the great Patron Saint feast of Palermo, with a guided hike for guests to Pellegrino Mountain. Opposite the hotel and appearing to rise from the sea, Monte Pellegrino has been historically labelled “the most beautiful promontory in the world”. Characterised by an extremely lively orography, climbers can discover 134 caves of marine and/or karst origin. Guests can choose from a ‘’naturalistic itinerary’’ and a “pilgrimage-visit itinerary”, one celebrating the rich biodiversity of the area and the other uncovering the spiritual history of the mountain.
Best for: History buffs
Length: 17.1km
Elevation gain: 759m
Route Type: Circular, challenging
Estimated time: 5hr 40 minutes
MUNICH, GERMANY
The beautiful city of Munich, home to The Charles Hotel, is filled with expansive green spaces and picturesque lakes. The hotel recommends an excursion to Lake Starnberg in Bavaria, ideal for families and nature lovers. At an altitude of 726 meters, the Ilkahöhe offers a magnificent panoramic view of Lake Starnberg and the Alps. The trail starts with a walk through the village of Höhenberg, framed by a rare combination of spruce, chestnut and lime trees. After walking through an idyllic forest, the ascent continues on a tarred road leading to the summit of the Ilkahöhe and a breathtaking view of the lake, mountains and St. Nicholas Church. The Charles Hotel offers a posthike spa treatment, including a foot massage and deep-pressure massage with Alpine oil.
Best for: Panoramic countryside
Length: 2.5km
Elevation gain: 120m
Route Type: Technically easy circular hike
Estimated time: 45 minutes
Extra info: The Ilkahöhe hike starts directly at the train station in Tutzing, just half an hour from central Munich
BERLIN, GERMANY
Berlin has plenty to offer for avid hikers, with extensive forest and water areas, there are plenty of choices to enjoy nature and exercise. From hiking in the city on the Wuhletal trail to climbing through the Grunewald forest for city views. A special suggestion from Hotel de Rome is hiking with water buffaloes on the Tegeler Fliess River. The hike starts at the charming Alt-Lübars, the oldest village in Berlin, and meanders downstream to Schloss Tegel on Lake Tegel. A Bavarian adventure awaits in the enchanting natural landscapes of the Lübarser Felder nature reserve where wild water buffalo roam freely.
Best for: Exotic landscapes
Length: 8 km
Elevation gain:
Route Type: moderate difficulty
Estimated time: 2-3 hours
BRUSSELS, BELGIUM
Situated in the heart of Brussels, next to the picturesque Grand Place, Rocco Forte Hotels’ Hotel Amigo is ideally located for exploring the city and surrounding countryside by foot. Hotel Amigo suggests Crahay Rocks - Ninglinspo Valley for getting back to nature. This short hike takes place through the Porallée wood, starting from the village of Nonceveux. Following the Ninglinspo River, it passes gently trickling waterfalls and exhibits the 300 million years old Crahay Rocks, that formed when the Ardennes forests were covered by sea.
Best for: Families & dogs
Length: 6.3km
Elevation gain: 240m
Route Type: Moderately challenging loop
Estimated time: 1 h 57 min
Extra info: Forest, river, views, waterfalls
EDINBURGH, SCOTLAND
A 35 minute drive from The Balmoral, a Rocco Forte Hotel, guests will discover the enchanting Roslin Glen, where Rosslyn Chapel is located - the perfect walk for those interested in Scottish history and exploring the wild countryside. The Rosslyn Chapel is admired for its intricate stonework and mysterious history, dating back to the Early Middle Ages. After a visit to the chapel, continue further along the trail to the dramatic woodland gorge of Roslin Glen, a picturesque location formed of leafy paths and a ruined castle. The Balmoral offers walkers a picnic featuring seasonal sandwiches such as the Classic Balmoral with smoked salmon, shallots, capers, lemon and crème fraîche on sourdough bread. On return, guests can reward themselves at the hotel spa with the Forte Body Ritual, promising a relaxing foot soak, full body scrub and massage using oils from the sundrenched flora of Sicily.
Best for: Dramatic castles
Length: 6km
Elevation gain: 199m
Route Type: Circular trail
Estimated time: 1hr 44mins
LONDON, ENGLAND
Brown’s Hotel recommends taking the train to Richmond for an immersion in nature in London’s largest park, covering 2,500 acres. Created by Charles I as a deer park in the 17th century, the ancient woods, rolling hills and wide-open grasslands are bursting with wildlife. From historic herds of deer to birds, fungi and flowers, nature lovers will be thrilled to get their fill of the outdoors without leaving the capital. Though there are many routes to choose from, the Tamsin Trail is particularly popular due to its circular route covering all areas of the park. On return to Brown’s Hotel, a Deep Muscle Relax Massage offers relief from deep-seated muscle tension and the Reflex Foot Zone Massage, eases pain in the feet and lower legs.
Best for: Royal approval
Length: 11.7km
Elevation gain: 232m
Route Type: Circular, moderately challenging
Estimated time: 2hr 53mins
Extra Info: Open all year round, dogs are welcome on leads
Take advantage of the Forte Escapes offer to book for 2 nights or more.
UNVEILED ON THE FASHION RUNWAY, RIYADH AIR AND SAUDI ARABIAN CREATIVE DIRECTOR
ASHI REVEAL STUNNING COLLECTION DURING
HAUTE COUTURE WEEK IN PARIS
Riyadh Air, Saudi Arabia’s new worldclass airline and fully owned by the Public Investment Fund (PIF), in collaboration with the Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, has unveiled its first-ever fashion collection, during Haute Couture Week in Paris. The airline took to the runway in style showcasing its stunning new lifestyle collection for its frontline team members in the fashion capital of the world. The exclusive fashion line is made up of dozens of male and female looks, of which 15 were revealed during the most prestigious fashion week of the year. The luxury Riyadh Air concepts unveiled in Paris comprised of timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the ‘golden age’ in aviation, but with bold, modern styling for a future-forward brand. The reveal evening was attended by distinguished guests from near and far which included senior stakeholders, diplomats and celebrities that all attended to be a part of the historic moment in Paris.
Riyadh Air and Lucid, maker of the world’s most advanced electric vehicles, also took the opportunity during Haute Couture Week in Paris to reaffirm their shared commitment to sustainable transport and eco-friendly practices. Lucid and Riyadh Air have an innovative partnership with a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial, and operational streams for guests.
For the new fashion line, Ashi has cultivated completely new color tones for the looks, including the chic and elegant Electric Amethyst for womenswear, and Dark Amethyst for menswear, of which the full collection is scheduled for launch early next year. The unique amethyst shades pay homage to Saudi Arabia’s stunning lavender fields and are rooted within Riyadh Air’s primary color. The Saudi fashion designer took inspiration from the Riyadh Air aircraft livery to deliver completely bespoke colors for the new timeless collection. They were also carefully designed to complement the cabin interiors which will be revealed later this year.
Ten womenswear looks were showcased on the Paris runway, each of which were complemented by accessories such as trademark shoes and hats. Five menswear looks were also unveiled during the first-of-itskind Haute Couture Week showcase.
The fashion collection, to be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents, can be changed seasonally, keeping the looks fresh all year round.
Ashi cleverly included distinctive Riyadh Air elements within the concepts, such as the iconic canopy twist found in the Riyadh Air brand, and incorporated them in the lines, shadows and the silhouettes of the new fashion line.
The coats and jackets worn at the Paris launch also include the same modern lines as seen on the Riyadh Air logo. Riyadh Air CEO Tony Douglas said: “This has been a landmark occasion for Riyadh Air, and it shows just how far we’ve come in a short space of time. For a start-up airline
to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally.
Working with Ashi on these designs has been a tremendous experience for all of us and we’re all very proud to be able to show off the creations and the full range early next year. We have no doubt that the fashion line will soon be recognizable to people all over the world, and that the designs will leave a lasting impression on our guests by the proud team members that wear them. When you get up close to the garments you can see the level of detail and intricacy that Ashi has included, which is in complete alignment of our values and attention to detail at Riyadh Air.”
Ashi, Founder and Creative Director of ASHI STUDIO said: “Designing for the new national airline from Saudi Arabia has had a big impact on me knowing that we are making a mark in history. Fashion and aviation have seen collaborations in the past, but its pinnacle was over 50 years ago and I was keen to be inspired by that time. This is an amazing collaboration where fashion is helping to make an airline modern with completely unique looks. It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience. It’s another first for Riyadh Air and I’m proud to collaborate with the airline.”
“There is a practicality aspect of the fashion line that means it’s easy and
comfortable to wear. We wanted to have the theme of the collection to pay homage to the golden age of aviation, so I took that literally and went back to the 1950s when luxury aviation was at its peak. What we’ve done here is modernized the lines and pushed them to be more relevant but with the glamour of the golden era,” he added. Ashi has been collaborating with Riyadh Air for nearly a year on the design of the fashion line with the color development taking over six months alone. Riyadh Air is on track to make its maiden flight in 2025, revolutionizing the future of air travel through a premium aviation experience for both guests and team members. With an unwavering dedication to cutting-edge thinking and innovation, Riyadh Air aims to set new standards in the industry.
CAFÉ BOULUD RIYADH TO CELEBRATE THE CULINARY CREATIVITY OF FAMED FRENCH
CHEF DANIEL BOULUD AT FOUR SEASONS
HOTEL RIYADH AT KINGDOM CENTRE
SEASONAL MENUS FEATURING INVENTIVE TWISTS ON TRADITIONAL FRENCH CUISINE TO MARK THE DEBUT OF CAFÉ BOULUD IN THE MIDDLE EAST
Classic and contemporary French cuisine will soon be on the tips of tongues, literally and figuratively, in the capital of Saudia Arabia, as Café Boulud Riyadh readies for its debut later this year at Four Seasons Hotel Riyadh at Kingdom Centre. The buzz-worthy modern restaurant serving inventive twists on
traditional dishes by world-renowned Chef Daniel Boulud will satiate a growing appetite for French cuisine among locals and visitors in the city, playing off on Saudi Arabia’s embrace of global culinary experiences that is inspiring innovation at the luxury end of hospitality across the country.
Set to be located on the Lobby level of Four Seasons Hotel Riyadh, Café Boulud Riyadh will showcase Chef Boulud’s celebration of the culinary traditions of Lyon, as well as his embrace of seasonality, with menus that change in keeping with availability of the best and freshest imported and local ingredients.
Raised on his family’s farm in Saint-Pierre-deChandieu, a small village not far from Lyon, Chef Boulud was steeped in French culinary traditions and the wonders of fresh ingredients from a young age. At 15, he entered his first apprenticeship at the eponymous, two-Michelinstarred restaurant of Chef Gérard Nandron in Lyon, and by 17 he was honored as a finalist for the Best Culinary Apprentice in France.
Since arriving in New York in 1982, Chef Boulud has established himself as one of America’s leading culinary authorities. After working as Executive Chef at the famed Le Cirque in New York City, Chef Boulud began dazzling palates on the Upper East Side of Manhattan on his own with the opening of his two-Michelin starred flagship Restaurant Daniel in 1993, followed by the original Café Boulud New York in 1998. Café Boulud currently has locations in Palm Beach, Toronto, and the Bahamas as well as New York.
The Café Boulud brand is especially meaningful for Chef Boulud, as it is named after the original Café Boulud started on his family’s farm outside of Lyon, France by his great-grandparents. Chef Boulud’s rendition of this heritage is focused on four inspirations: La Tradition – the classic dishes of French cooking; La Saison – the seasonal specialties of the market; Le Potager – the vegetable garden; and Le Voyage – the exotic flavors of the world’s great cuisines. The first Café Boulud in the Middle East will serve artistic offerings all its own, fashioned in collaboration with Chef Daniel Boulud and Executive Chef de Cuisine Nicolas Lemonye, who brings a decade and a half of experience at highly rated restaurants in France, Indonesia, the U.S., and the Middle East. Lemonye knows both the creativity and exacting standards of Chef Boulud intimately, having spent seven years
working in the kitchens of Daniel in New York City and Brasserie Boulud in Dubai. “We are very much looking forward to introducing the essence of French cuisine and the culinary creativity of Chef Daniel Boulud to our guests, locals, and travelers from around the world with the debut of Café Boulud later this year,” said Guenter Gebhard, Regional Vice President and General Manager of Four Seasons Hotel Riyadh. “With appreciation of classic cuisines from around the world growing here in Saudi Arabia – and nothing is more classic than French – we have the right restaurant at the right time to make a significant impact & elevate the dining scene here in Riyadh.”
For more information on the many dining opportunities available at Four Seasons Hotel Riyadh and the debut of Café Boulud Riyadh to come, please contact +966 11 2115000
ZUMA LAUNCHES BRUNCH IN THE MEDITERRANEAN
Zuma, the contemporary Japanese restaurant brand first founded in London, has launched brunch at its Mykonos destination, expanding its experience beyond the signature modern izakaya dining and creative mixology the group is renowned for.
Whether you’re a Zuma regular or first-time guest, brunch gives diners the opportunity to try an extensive selection of Zuma’s signature dishes with a combination of Baikingu (buffet), à la carte and bottomless menu concepts.
With unlimited sushi, live robata cooking stations and performances, Zuma is taking brunch to the next level with a collection of menus across its global group of restaurants. From Miami to Mykonos, here is where you can get a taste of Zuma’s renowned Baikingu brunch.
ZUMA MYKONOS
Launching this July, Zuma Mykonos is bringing brunch to the Greek islands this summer. The lifestyle destination, which features a restaurant, lounge, bar, infinity pool and unparalleled views over the Aegean Sea, will host brunch once a week to the sounds of resident DJs and musicians. Guests can choose their favourite starters and desserts from live stations with main courses served to your table.
ZUMA MIAMI
Dessert lovers, this is the brunch for you. As well as the classic Baikingu brunch experience, Zuma Miami showcases a “dessert room” where your sweetest dreams come true. Be sure to try the milk chocolate tehina (milk chocolate cremeux, mango compote, chocolate fudge, cocoa crumble and mango sorbet) or the exotic chawan mushi (coconut custard, fresh mango and papaya, passion fruit foam, egg roll biscuit).
ZUMA DUBAI
Widely regarded as one of the city’s greatest brunches, the buffet style meal at Zuma Dubai features fresh oysters, sashimi, nigiri, maki and a live station serving fresh beef yakiniku all morning. Don’t leave without trying a fresh mocktail including the Norisan (fresh mint, passion fruit and pineapple shaken with orange juice served long over shaved ice) or kogane mushi (vibe, espresso, kohi syrup).
ZUMA ROME
Located in the heart of Rome, Zuma Rome is spread over two floors on top of the Palazzo Fendi, overlooking the “eternal city”.
Designed to share, Zuma Rome’s brunch includes a selection of cold and hot appetisers made to order, followed by sushi and sashimi platters. End on a sweet note with the team’s deluxe dessert platter, featuring the chef’s signature desserts served with seasonal and exotic fruits, ice creams and sorbets.
HEADPHONES, REMASTERED: INTRODUCING THE DYSON ONTRAC™ HEADPHONES
Dyson unveils its first high-fidelity, audio-only headphones: the Dyson OnTrac™ headphones. Offering best-in-class noise cancellation¹, these headphones deliver up to 55 hours² of immersive listening.
With over 2,000 customisable colour combinations for outer caps and ear cushions, each ear cushion is crafted from ultra-soft microfiber and high-grade foam for superior comfort and acoustic seal. Multi-pivot gimbal arms and a uniquely positioned battery in the headband ensure balanced weight distribution.
Jake Dyson, Chief Engineer: “Dyson’s audio engineering mission is to preserve the integrity of the artist’s sound wave, free from interference. We also wanted to create a set of headphones that people would cherish, be excited by, and be proud of. With over 30 years of experience in aeroacoustics, we’ve mastered sound physics. By reducing noise through in-house anechoic chambers and expert engineers, we’ve applied and further expanded our audio knowledge to develop the
Dyson OnTrac™ headphones. Our first over-ear audio only headphones deliver best-in-class ANC, exceptional sound quality, and all-day comfort through unique materials, design and customisation.”
Best-in-Class Noise Cancellation
To create an optimal listening environment, the Dyson OnTrac™ features a custom Active Noise Cancellation (ANC) algorithm which uses 8 microphones, sampling external sound 384,000 times a second. This combines with superior materials and carefully designed internal geometry to cancel up to 40dB of unwanted noise.
Enhanced Sound Range
With 40mm, 16-ohm neodymium speaker drivers and advanced audio signal processing, the Dyson OnTrac™ ensures that every note or word is delivered with precision.
The headphones reproduce frequencies from as low as 6 Hertz to as high as 21,000 Hertz, providing deep subbass that you can feel, and clear highs at the upper end
of the frequency range. Meanwhile, the speaker housing tilted 13˚ towards the ear for a more direct audio response.
55-Hour ¹ Battery Life with
ANC
With up to 55-hour ¹ battery life, Dyson OnTrac™ provides up to two weeks of listening ² even with ANC enabled. The two high-capacity lithium-ion battery cells are suspended in the headband for more even weight distribution. To switch between ANC on and off, simply double tap on either ear cup.
Engineered for All-Day Comfort and Acoustics
Certified comfortable by US Ergonomics4, Dyson OnTrac™ unites comfort and acoustics with precision. Select materials and ergonomic design ensure a superior acoustic seal and lasting comfort. High-grade foam cushions and multi-pivot gimbal arms relieve ear pressure, while battery positioning in the headband evenly distributes weight. Soft micro-suede ear cushions and optimized clamp force provide a consistent fit across diverse head sizes.
Customisable with Durable Materials and Premium Finishes
The Dyson OnTrac™ comes in four colorways, each precision-crafted with unique, durable finishes designed
by Jake Dyson and our CMF team. Inspired by the CNC manufacturing process, options include CNC Aluminium, Copper, and Nickel. The Ceramic Cinnabar variant has a ceramic-feel painted finish. In addition to these four colourways, you are able to customise your Dyson OnTrac™ with custom outer caps and ear cushions in various colours and finishes.
Launch Colourways
Available direct from www.dyson.ae and www.dyson. sa at AED 1,999 and SAR 1,999 respectively.
Available caps and cushions for customisation
Available direct from www.dyson.ae and www.dyson.sa
The outer caps are machined from high-grade aluminium, for a lightweight, durable finish in a range of colours and finishes – ceramic or anodised. The cushions will be priced at AED 199, and caps will be available for AED 249.
MyDyson™ App³
The MyDyson™ app³, includes real-time sound tracking that monitors in-ear and external volume, alerting users to potentially harmful levels. The MyDyson™ app³ also enables owners to choose between three custom EQ modes: Bass Boost, Neutral and Enhanced.
Additional Features
• Head Detect: Capacitive sensors detect when earcups are removed from the ears, signalling to pause your audio. Audio resumes automatically once replaced.
• Intuitive Joystick: Easily play, pause, skip, fast forward, and rewind tracks, or hold down for voice commands.
• Crystal-Clear Calls: Dual beam-forming microphones pick up your voice clearly, not outside noise.
• Real-time sound tracking: Continuously monitors in-ear and external volume, and indicates potentially harmful levels through live reports in the MyDyson™ App.
• Controlled by the MyDyson™ app: The MyDyson™ app gives you automatic software updates.
Audio Research & Development
Dyson is known for pioneering new technologies, entering unexpected fields. Each project starts with fundamental research and a scientific understanding. Within the audio category, Dyson engineers prioritise preserving the integrity of sound. The goal is to reproduce sound as accurately as the original recording or mix, free from distortion or noise pollution.
Achieving this requires a deep understanding of acoustics and psychoacoustics, which Dyson engineers have developed over years of creating products that move air.
Dyson has built a world class team over 30 years with extensive knowledge of acoustic and noise reduction techniques. The team is constantly evolving, building knowledge around audio reproduction, noise cancelling, and electro-acoustic design.
Buy directly from the people who made it
All of Dyson’s products are available for purchase online at www.dyson.ae and www.dyson.sa or from Dyson Demo Stores:
Dubai: Dubai Mall, Mall of the Emirates, City Centre
Mirdif, Dubai Hills Mall
Abu Dhabi: Yas Mall, The Galleria Al Maryah Island, Wahda Mall
Sharjah: City Centre Al Zahia
Riyadh: Nakheel Mall
For more information www.dyson.ae
chocolate, offer a symphony of flavors: from tropical mango and berry bliss to classic vanilla and caramel dreams. Gather with your loved ones and let these confections be your cool refuge from the heat. Visit your nearest Patchi boutique and dive into a world of unparalleled indulgence!
FEMALE EMPOWERMENT IN SPORTS BY DR. MAJED GAROUB
Saudi Arabia is experiencing a transformative era, particularly evident in the evolution of its sports sector and the empowerment of Saudi female athletes. Historically, women have been pillars of determination, belief, and ambition. Today, with the robust initiatives led by the Saudi Ministry of Sports and the Saudi Olympic and Paralympic Committee, their dreams are rapidly becoming reality.
Sports federations in Saudi Arabia are now vying to host local and international female tournaments and to nurture a new generation of female athletes who will represent the Kingdom on the global stage. These efforts encompass securing athletes’ rights, providing protection, ensuring fair contracts, offering top-tier training, nutrition, and most importantly, safeguarding their psychological well-being. The Kingdom’s commitment to female empowerment in sports is spearheaded by passionate leaders like HRH Reema Bandar Al-Saud, a member of the Board of Directors at the Saudi Olympic and Paralympic Committee and President of the Women’s Sports Committee. She is joined by esteemed members such as Dr. Maha Al-Juffali, President of the Saudi Special Olympics Federation, Mrs. Adhwa Al-Arifi, Mrs. Abeer Al-Fouti, Mrs. Samia Jabarti, Dr. Lana bin Saeed.
Saudi Arabia is witnessing a remarkable transformation, marked by the significant rise of women in leadership roles across various sectors. This trend is especially evident within the Ministry of Sports and extends to numerous other governmental and institutional bodies, including the Ministries of Tourism, Foreign Affairs, Commerce and Investment, as well as the General Entertainment Authority and the Public Investment Fund.
An illustrative example of this empowerment is the growing number of women who are CEO’s of Sports federations such as Saudi Paddle federation, Saudi Climbing and Hiking federation, Saudi Sailing federation, Saudi Sports for all federation and Saudi Surfing federation.
Saudi Arabia is a fertile ground for talent, as evidenced by leaders like Dr. Arij Mutabagani, President of the Saudi Tennis Federation. Dr. Mutabagani, a tennis enthusiast and player, is dedicated to promoting tennis in a nation of 35 million from the ground up.
Mrs. Reem Alfaqir, President of the Traditional Sports Committee, leads initiatives that promote and preserve the cultural heritage of Saudi Arabia. In a similar vein, new federations like the Saudi Yoga Committee, chaired by Mrs. Nouf Marwaai, are gaining recognition. Marwaai, the first certified yoga teacher in Saudi Arabia, has been a yoga practitioner since 1998, inspired by personal health challenges.
Princess Ghada Al Saud, President of the Saudi Netball Federation Committee, is dedicated to fostering participation at all levels, recognizing excellence, and assisting talented players in achieving their goals through netball.
Saudi Arabia’s rise in sports is not just about nurturing athletic talent but also about establishing clear rights and regulations to support and protect female athletes. These include gender equality, anti-discrimination, anti-bullying measures, fair legal contracts, sponsorship opportunities, marketing, advertising, and participation opportunities.
The Kingdom’s strategic focus on female athletes ensures their holistic development and success, paving the way for a promising future in sports for Saudi women.
LONGEVITY : FROM SAUDI ARABIA TO THE GLOBE
DR. FAISAL ZAGZOOG
In the last few years Saudi Arabia has charted its course for healthcare future, with a special emphasis on longevity, especially that it became a necessity rather than a luxury that the future of humanity depends on.
One of the key factors of vision 2030 is increasing the life expectancy of Saudi Arabians to 80 years. In order to achieve that outcome, studying the factors and cofactors, keeping in mind the research and development support to all R&D institutions and individuals is a must.
To support this concept, the Saudi government has launched a large foundation called Hevolusion in 2021. The foundation is a non-profit global organization that provides an early stage investment to incentivize independent research and entrepreneurship in the field of health span science.
Innovation in longevity is considered as one of the main pillars in finding different modalities in prevention, treatment, quality and technology, particularly that innovation is considered at the heart of Saudi Arabia’s strategy. Which also plays a crucial role in advancing medical services.
To conclude, to healthcare related outcomes, there will be a large impact on the large economical aspect, by having a better quality of life, allowing humans to live their life in an effective way, which will be reflecting on the whole future of humanity and the globe.
CAN SAUDI ARABIA CHAMPION SUSTAINABLE SPORTS?
BY DINA ALNAHDY, CHAIR, CIRCULAR ECONOMY CO.
From the vast lands of Saudi Arabia, young athletes like Dunya Abutaleb, celebrated for her victory in Taekwondo, dream not just of personal glory but of a future where sports and sustainability intertwine—a vision deeply rooted in Saudi Arabia’s ambitious Vision 2030.
In Saudi Arabia, sports venues like the King Abdullah Sports City aren’t just stadiums; they are testaments to sustainable innovation. Solar panels gleam in the desert sun, and carefully collected rainwater nourishes the fields. This harmony between sporting excellence and environmental responsibility is a microcosm of what Saudi Arabia aspires to achieve.
As the Kingdom gears up for the 2034 FIFA World Cup bid, the Esports World Cup, and the growing sports enthusiasm in the country, it finds itself at a crossroads. The fervor surrounding these events presents an opportunity to redefine the sports industry through the lens of sustainability.
Quality of Life and Community Wellbeing: A Core Focus
Saudi Vision 2030 emphasizes improving quality of life and community well-being, with targets for renewable energy, waste management, and biodiversity conservation. The Ministry of Sports is embedding sustainable practices
in sports initiatives to promote healthy societies and uplift local communities. The focus is on advancing environmental sustainability in sports, with initiatives aimed at waste reduction, material reuse, and recycling to promote a circular economy.
Learning from Global Sporting Events
The world has witnessed glimpses of what’s possible. The carbon-neutral Qatar 2022 FIFA World Cup, the eco-conscious Paris 2024 Olympics, and the sustainable legacy of London 2012’s Olympic Park are all stepping stones towards a greener sporting future. These events provide valuable lessons on integrating sustainability into mega-events, with innovative solutions in carbon management, water conservation, and waste reduction.
However, we must also consider the challenges, as seen in the Paris 2024 Olympics, where the opening cerenemy garnedred critism and the Triathlon was abruptly interrupted due to pollution in the Seine River, highlighting the importance of environmental and social considerations in sports planning.
Consider these examples from global sporting events:
• Carbon Management: Qatar 2022 achieved carbon neutrality, offsetting 3.6 million tons of CO2 through
reforestation and renewable energy investments.
• Water and Waste Management: Paris 2024 reduced water usage by 30% and diverted 85% of waste from landfills.
• Sustainable Infrastructure: London 2012’s Olympic Park, built with 25% recycled materials, continues to serve as a sustainable urban space.
• Biodiversity Conservation: Rio 2016 restored 44 hectares of mangroves, creating new wildlife habitats.
• Education and Awareness: Tokyo 2020’s Medal Project recycled electronic devices into medals, raising awareness about e-waste.
Saudi Arabia’s Sustainable Sports Initiatives
Saudi Arabia is already making strides in sustainable sports:
• Diriyah E-Prix: Utilizing renewable energy, waste management, and community engagement, reducing its carbon footprint by 25%.
• Saudi Arabian Grand Prix: Implementing biofuels and electric shuttles, significantly reducing carbon emissions.
• King Abdullah Sports City: Integrating solar panels, rainwater
harvesting, and efficient waste management.
• Boulevard Riyadh City: Emphasizing green spaces, energy-efficient lighting, and waste reduction, promoting sustainability among visitors.
The Kingdom isn’t just hosting mega-events like the 2034 FIFA World Cup and the Esports World Cup; it’s aiming to redefine them. At Circular Economy Co. (CEC), we foresee stadiums that breathe life into the environment, leaving a legacy of green spaces and clean energy. Picture athletes who are not only champions on the field but also advocates for a sustainable planet.
Facing Challenges with Innovation
Saudi Arabia’s journey isn’t without its challenges. The arid climate demands innovative water solutions, and waste management requires a shift towards circularity. Yet, with a commitment to local knowledge and cutting-edge technology, the Kingdom is poised to lead the charge. Understanding the local environment, social networks, and governance systems ensures that sustainable sports initiatives are not off-the-shelf solutions but tailored to Saudi Arabia’s unique context. These initiatives are curated and implemented by local sustainability advisory firms and consultants.
A Unified Effort for a Sustainable Future
Saudi Arabia’s leadership, driven by the visionary HRH Mohammad Bin Salman Al Saud and supported by a closely aligned circle of ministers, underscores a unified effort across all levels of leadership. This includes key figures in sports, such as HRH Prince Abdulaziz bin Turki Al-Faisal and HRH Princess Reema bint Bandar, who are instrumental in achieving the country’s ambitious goals. The current sports fervor in Saudi Arabia presents a unique opportunity to raise awareness and galvanize action towards a sustainable future.
Conclusion
The question isn’t whether Saudi Arabia can champion sustainable sports; it’s how far it will go. With a generation of athletes like Dunya Abutaleb, Mashael Al-Ayed, Abdulrahman Al-Rajhi, Zaid Al-Sarraj, Mohammed Tullo, and Ramzy Al-Duhami leading the way, the Kingdom has the potential to inspire the world, proving that sporting excellence and environmental responsibility can indeed run hand in hand.
These athletes are the embodiment of Saudi Arabia’s future—a future where sustainability and sports go together, #GrowingTogether, and where every achievement on the field is matched by progress in environmental stewardship. This will be the story of Saudi Arabia’s sustainable sports revolution.
THE ESSENCE OF TRUE LUXURY “YOU ARE THE PRODUCT OF YOUR OWN DREAMS”
BY ENG. SORAKA SARIA AL-KHATIB
In the realm of opulence, where dreams unfold, True luxury is a story, beautifully told. It’s not just in the jewels or the silk’s soft gleam, But in the mirror’s reflection of your own dream.
Love yourself first, accept what is true, For the person behind the mirror is none but you. Embrace your realities, move on, open new doors, Create fresh dreams, let your spirit soar.
Be careful what you wish, for wishes come true, Dream big, follow your intuition, it’s all up to you. From body to aesthetics, to health and looks, See the person you like, in every corner you’ve booked.
Luxury isn’t a place, it’s a state of mind, Contentment in self is where it you’ll find. So stand tall, with a heart that gleams, You are the product of your own dreams.
Dream, dream big, let your spirit flow, For true luxury is in loving the person you know. In the mirror’s embrace, see the reflection of glee, True luxury is in being content with thee.
May this poem inspire those who seek more, To find luxury in themselves, and their spirit explore.
RIYADH AIR AND DELTA TO WORK
TOGETHER ON EXPANDING CONNECTIVITY AND PREMIUM TRAVEL OPTIONS ACROSS SAUDI ARABIA, NORTH AMERICA, AND BEYOND
Riyadh Air, Saudi Arabia’s new digitally native airline and Delta Air Lines, the world’s leading premium airline, and have signed a Strategic Cooperation Memorandum of Understanding with the goal of introducing a broad range of benefits for customers traveling between North America, the Kingdom of Saudi Arabia and onward destinations.
The agreement signed today at a ceremony at the Delta Flight Museum in Atlanta, serves as the foundation for a strategic partnership that will enable both airlines to strengthen connectivity, expand their networks and drive future growth.
Tony Douglas, CEO of Riyadh Air stated: “We look forward to enjoying a very warm and productive relationship with Delta Air Lines, one of the largest and most successful airlines in the world. Riyadh Air and Delta Air Lines share common goals and pursue the highest standards in many areas including guest experience, loyalty, and sustainability, built upon great networks and strong connectivity.”
“This partnership with Riyadh Air will further Delta’s mission of connecting the world and open an array of new choices, benefits and destinations for our customers traveling to and from Saudi Arabia,” said Delta CEO Ed Bastian. “Most importantly, Riyadh Air shares Delta’s commitment to providing a welcoming, caring and elevated customer experience, which is why we’re looking forward to building and expanding this partnership in the months and years ahead.”
The agreement, subject to regulatory approvals, envisions a long-term relationship that includes interline and codeshare connectivity, as well as a deeper partnership encompassing loyalty, customer experience, digital transformation and broader aviation services such as maintenance, repair and overhaul services, ground handling and training. Both airlines are committed to driving the best sustainability practices throughout their operations as they transform the future of travel.
Riyadh Air, which will begin operations in 2025, is committed to building a premier
carrier for customers traveling to and from the Middle East, with its base of operations in Riyadh, the capital of Saudi Arabia. Delta, which will mark its 100th anniversary next year, is the most-awarded U.S. airline with an industry-leading global network and an unrivaled reputation for outstanding customer service and operational excellence.
This partnership is part of Riyadh Air’s efforts to support the growth of the aviation industry both domestically and internationally, boost the non-oil GDP of the Kingdom to a potential 75 billion riyals, generate over 200,000 direct and indirect employment opportunities, and improve the competitiveness of domestic businesses.
LUCID OPENS FULL-SERVICE STUDIO AND SERVICE CENTER IN JEDDAH
Lucid’s second studio in Saudi Arabia, the Lucid Studio Jeddah, is the company’s latest expansion in the Middle East
Lucid Group, Inc. (NASDAQ: LCID), maker of the world’s most advanced electric vehicles, has announced the opening of its new Lucid Studio in Jeddah, an integrated retail, delivery, and service center. The new 23,000-square-foot space expands Lucid’s presence in Saudi Arabia and will provide comprehensive sales and maintenance support to the local area as the company serves the growing demands for its award-winning Lucid Air in the country.
“We’re delighted to open this new space and offer one convenient location in Jeddah where customers can purchase and experience the
incredible design and performance of the Lucid Air,” said Faisal Sultan, Vice President and Managing Director Middle East at Lucid. “As Saudi Arabia focuses on expanding access to electric vehicles, our studios in Jeddah and Riyadh strengthen our commitment to this vision and will offer more customers access to the world’s most advanced electric vehicle.”
The Jeddah Studio is located at the Jeddah Auto Mall, the largest multi-brand car showroom in the city and a major attraction for automotive enthusiasts. The opening follows the company’s recent expansion with the opening of the Lucid Studio Dubai in the United
Arab Emirates and underscores the company’s commitment to delivering an unparalleled electric vehicle experience in the region.
In addition to its two studios in Saudi Arabia, Lucid’s AMP-2 manufacturing facility in King Abdullah Economic City consists of a semi knocked-down (“SKD”) assembly operation and is currently constructing a completely-built-up (“CBU”) assembly operation. By expanding its footprint in Saudi Arabia, Lucid is actively contributing to the goals of Vision 2030 of fostering innovation and a thriving electric vehicle industry, while empowering local talent to be at the forefront of this exciting transition.
Studio Experience
Every Lucid Studio offers a digitally oriented experience tailored to each customer’s preferences, whether they visit in person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and learn about its products in settings that highlight the company’s distinctive design. Visitors will get a close insight into the award-winning Lucid Air, underscoring the company’s aesthetic and providing an opportunity to delve deeper into Lucid’s products and technology, all designed and engineered in its home state of California.
Service Experience
Lucid’s studio in Jeddah provides a comprehensive range of services to its customers, covering both mechanical and electrical maintenance needs, while offering a full inventory of spare parts for any necessary replacements. Featuring advanced diagnostic and repair equipment, the center is operated by highly skilled technicians trained by Lucid, ensuring that every vehicle receives top-tier maintenance. Designed for efficiency, the studio offers quick turnaround times with minimal disruption to customers, while detailed consultations keep them fully informed about the progress and care of their vehicles. The Service Center features nine working bays specifically for base plate repair, along with two mobile service units that enhance its reach and flexibility. It operates six days a week, with operational hours from 8:00 AM to 12:00 PM and 1:00 PM to 5:00 PM, The center offers a range
of services including periodic maintenance, diagnostics, charging, mobile servicing, software updates, tires and wheel alignment, balancing, and car washing. This extensive array of services ensures that all aspects of vehicle maintenance and care are comprehensively covered, providing Lucid customers with a seamless and convenient service experience.
In addition, Lucid offers a SAR 3,750 allowance for the installation of a home charging accessory by an approved Lucid provider in Saudi Arabia. Additionally, each new Lucid Air purchase includes free scheduled maintenance for two years or 40,000 km, whichever comes first.
GENESIS PARTNERS WITH W MOTORS FOR SPECIAL PROJECTS AND CUSTOMIZATION
STRATEGIC COLLABORATION ENHANCES CUSTOMER OFFERINGS AND LOCAL
CUSTOMIZATION WITH UAE BASED MANUFACTURER
Genesis Middle East and Africa is excited to announce a new strategic partnership with W Motors, the first fully-integrated mobility solutions provider in the Middle East, marking a significant milestone in automotive innovation and customer experience. The agreement was signed on July 31st at the Genesis showroom on Sheikh Zayed Road by Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, and Ralph Debbas, Founder & CEO of W Motors, with senior representatives from both companies in attendance. This Memorandum of Understanding (MOU) focuses on special projects, diversification of aftermarket parts, and local customization, enhancing the customer offering through special edition cars and providing customers with more options.
Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, said, “We consider this collaboration with W Motors as a natural extension of our promise to deliver innovative and customized solutions to the Genesis customer community. By partnering with W Motors we are not only diversifying our aftermarket parts and local customization options but also supporting local industry and craftsmanship while maintaining our efforts to put our customers’ needs, wants, and lifestyle at the heart of our expanding product offering.”
Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, W Motors’ capabilities span automotive design, research and development, technology and engineering, as well as consultancy and manufacturing under its Special Projects Division. The company is now synonymous with innovation and has grown to provide a wide range of solutions to multi-sector companies, alongside offering services to original equipment manufacturers (OEMs) focused on passenger vehicles. With a host of notable projects
under its belt, including the development of the Lykan HyperSport and Fenyr SuperSport hypercars, as well as the Ghiath Smart Patrol vehicle for Dubai Police—touted as one of the most advanced police vehicles globally—the company has since grown by leaps and bounds, establishing an expansive legacy since its inception. With a stateof-the-art facility and a significant home-grown talent pool of industry-leading professionals, W Motors is dedicated to advancing the automotive industry in the UAE and beyond.
Ralph Debbas, Founder & CEO of W Motors, commented, saying, “We are thrilled to partner with Genesis in these special projects. Genesis are synonymous with cutting-edge innovation, superior quality, and are known for the exceptional luxury lifestyle experience they deliver to customers worldwide.
This agreement with Genesis allows us to leverage our expertise in high-performance and luxury automotive design to create unique, special edition cars that will offer Genesis customers unprecedented levels of personalization and exclusivity, adding to the diverse and extraordinary personalization options Genesis owners are accustomed to.”
This partnership aims to broaden the scope of aftermarket parts, offering an even greater menu of unique customization options crafted by W Motors. The agreement will see Genesis diversify its product line with special edition vehicles, providing customers with an enhanced range of choices and tailored automotive solutions. The special projects and customization options resulting from this
collaboration are set to go live on August 5th, offering Genesis customers access to these exclusive enhancements. This initiative epitomizes Genesis’ and W Motors’ dedication to evolutionary innovation, quality, and customer satisfaction.
Stay tuned to find out more about this exciting partnership and the innovative solutions it will bring to the automotive market in the GCC.
ULTIMA GENEVA QUAI WILSON WELCOMES FIRST GUESTS THIS JULY
PRISTINE LAKE GENEVA PRIVATE RESIDENCES WILL OFFER A SECLUDED ESCAPE FOR A LUXURIOUS SUMMER STAY IN THE HEART OF EUROPE
Ultima Collection, announces the opening of Ultima Geneva Quai Wilson, now accepting reservations for July 2024. In the heart of Geneva, Ultima Quai Wilson offers a lake-side city break experience on the picturesque southwest shore of Lac Leman.
CEO Petar Krstic expressed, “Ultima Geneva Quai Wilson reaffirms our commitment to providing exceptional and memorable experiences in illustrious locations. Guests can expect the generous amenities and bespoke service which we are known for, in the comfort of their private residence, offering breathtaking views of Lake Geneva.”
The property features five lavish full-floor apartments, with three to six bedrooms each, designed to provide complete privacy and exclusivity. The penthouse boasts a rooftop terrace with a deluxe hot tub and stunning views of the tranquil lake, representing the ultimate in sophistication and luxury living. The ground floor residence offers a haven of tranquillity with a private terrace and beautiful garden views, creating an oasis in the heart of the city. Guests can expect the finest materials sourced from Italy, luxurious interiors with a harmonious blend of colours and textures, and luxurious touches throughout. The apartments also feature spacious bedroom suites with picturesque lake views, as well as a lavish wellness area with a jacuzzi, sauna, hammam, and two private treatment rooms. Ultima Geneva Quai Wilson will offer Ultima Signature Services to customize guests’ stay
and provide an exceptional living experience tailored to their preferences. Services include a personal luxury concierge to arrange extraordinary experiences on demand, a private chef preparing daily meals and snacks according to guest preferences, service staff such as a private butler and night team, 24/7 chauffeur service in luxury vehicles, airport transfers, wellness professionals, massage therapists, private fitness instructors, and physiotherapists.
Following the opening of Ultima Geneva Quai Wilson, Ultima Collection plans to introduce Ultima Gstaad Promenade later in the year, and Ultima Cologny in 2025. The Ultima experience continues to grow, offering unparalleled luxury and bespoke services in exclusive destinations.
For more information, please visit https:// www.ultimacollection.com/en
CLINIQUE LA PRAIRIE’S ULTIMATE DETOX JOURNEY
DISCOVER REGENERATIVE WELLNESS WITH THE WORLD’S MOST ADVANCED DETOXICATION PROGRAM
From the scenic shores of Lake Geneva, Clinique La Prairie has built a legacy of pioneering health and longevity science for nearly a century. Known for groundbreaking cellular therapy and anti-aging treatments, the clinic attracts discerning guests worldwide seeking the next
level of personalized detoxification and rejuvenation. The luxurious Master Detox Program integrates advanced research on the interaction between genes and nutrients, offering a life-changing, highly personalized cure tailored to each person’s unique DNA and health profile. Designed to eliminate toxins, boost the immune system, the program also helps reduce heavy metals and oxidative stress while promoting physiological balance. With the support of over 50 specialists, including doctors, therapists, and personal trainers, guests experience a detox journey like no other.
Available as a six-night classic program, the detox is built around five core principles: genetics testing, anti-inflammatory nutrition, innovative supplements, result-focused spa treatments, and progressive fitness. Starting with a complete medical check-up, including genetic testing, dental, and body composition tests to name a few, guests receive a targeted schedule of treatments, from infratherapy to the Clinique La Prairie Signature detox massage and Detox Wrap. At the heart of the Master Detox Program is the pioneering CLP Cellular Genomic Detox method. This approach leverages nutrigenomics – the science of how nutrients interact with our genes – to stimulate the body’s natural antioxidant and detoxifying defenses. Aerial yoga, personal training, and outdoor sessions progressively move from slow exercises to energy stimulation, supporting the body step by step through the detox process. Clinique La Prairie’s award-winning spa spans
1600m², offering a blend of high-tech and traditional therapies for result-focused treatments, relaxation, and enjoyment. During the stay, guests have access to luxurious accommodations, full board, the wellness area, and limousine service. Every detail is designed to provide an environment of complete peace and utmost relaxation. Founded in 1931 by Dr. Paul Niehans, Clinique La Praire has led innovative
breakthroughs in the field of cellular therapy and anti-aging treatments. Clinique La Prairie has established an international reputation as the Swiss destination for longevity and wellbeing, drawing guests from around the world with its spectacular results in regenerative health and wellness.
To learn more about the Master Detox program, visit: cliniquelaprairie.com
EMIRATES BRINGS SIGNATURE DEDICATED LOUNGE EXPERIENCE TO JEDDAH
Emirates has today officially opened the doors to its first ever lounge in the region at King Abdulaziz International Airport in Jeddah, Saudi Arabia. The airline’s newest dedicated lounge will accommodate customers flying on its triple daily A380 services.
The AED 20 million (USD$5.4 million) investment, 900-square-metre lounge located in the airport’s newest Terminal 1 will cater to the airline’s First and Business class passengers, as well as Emirates Skywards Platinum and Gold members, with the capacity to accommodate over 190 guests at any one time, in a variety of seating options.
The investment reflects the airline’s commitment to progressively growing its presence in the Kingdom of Saudi Arabia, supporting aviation goals of Saudi Vision 2030, and its ongoing dedication to ensuring a thoughtful and welcoming Emirates experience on the ground for customers flying from one of Emirates’ most important markets globally. This year, Emirates is also celebrating a milestone
in its operations to Saudi Arabia, marking 35 years of service to Jeddah.
The official opening of the lounge was attended by His Excellency Nasser Huwaiden Al Ketbi, Consul General of UAE in Jeddah, His Excellency Engr. Raed bin Ibrahim Al-Mudaiheem, Chairman of the Board of Directors of Jeddah Airports Company (JEDCO), Mohammed Mattar, Divisional Senior Vice President Airport Services at Emirates, Eng. Mazen Johar, CEO of JEDCO, Sami Aqil Abdulla, Senior Vice President Airport Services for Outstations and Business Support, Jabr Al-Azeeby, Vice President Commercial Operations for Emirates in Saudi Arabia, and Amer Al Arai, Airport Services Manager for Emirates at King Abdul Aziz International Airport.
Mohammed Mattar commented, “Jeddah was our first gateway into the Kingdom 35 years ago, so it’s fitting that the King Abdulaziz International Airport, a world-class facility is the first airport in the region outside of Dubai to feature an Emirates dedicated lounge. The lounge, comfortably situated at the centre of
Terminal 1, is beautifully designed to deliver an industry-leading experience and Emirates’ signature hospitality for our customers from the moment they step inside. We thank the airport authorities for their support in helping us open our doors to officially welcome customers and provide them with a memorable travel experience on the ground.”
Eng. Mazen Johar said, “The launch of Emirates lounge at King Abdul Aziz International Airport reflects the 35-year-long strategic relationship of providing multiple trave options to passengers through the airline’s three daily flights. The lounge is a significant addition to the airport’s services and supports the comprehensive development efforts at the airport, aimed at providing an enjoyable and seamless
travel experience for passengers from all over the world.”
The new lounge features a refreshed and sophisticated design, anchored in contemporary elements with regional design influences. The welcoming space offers a variety of seating configurations, including dining, lounging, and quiet spaces for relaxation. Inside the lounge, customers can look forward to a wide range of dining options, luxurious shower facilities, a prayer room, and other amenities.
The buffet offers a wide variety of Middle Eastern, local, and international delicacies to choose from – including Lamb Kabsa, Spinach and Ricotta Tortellini, Moroccan Lemon Chicken, Prawn Machbous, Saint Sebastian Cheesecake, and Tiramisu cake – among many others.
The lounge is located on the third floor of King Abdul Aziz International Airport’s Terminal 1 Departure area and is just a 10-minute walk from the terminal’s entrance and a 3-5-minute walk to the boarding gates, A28B and A38B, where Emirates’ three daily flights are situated during the day.
In addition to the new lounge at King Abdulaziz International Airport, the airline currently operates seven lounges across the three concourses at DXB and 32 others around the Emirates network.
Emirates has been facilitating tourism and trade in the Kingdom since 1989 and currently serves four gateways - Riyadh, Jeddah, Medina, and Dammam – with more than 70 weekly flights, including triple daily flights to Jeddah with its flagship Airbus A380s. Since it began operations, Emirates has transported close to 30.7 million passengers to and from the Kingdom on more than 112,000 flights, connecting travellers to destinations across the airline’s extensive global network, including popular cities and regions like Dubai, London, Istanbul, Paris, Jakarta, Kuala Lumpur, the United States, and Indian Ocean islands like the Maldives, Mauritius, and Seychelles.
For more information visit emirates.com
THE BOARD OF DIRECTORS OF THE PRINCE MOHAMMED BIN SALMAN ROYAL RESERVE
DEVELOPMENT AUTHORITY ANNOUNCES THE LAUNCH OF THE INTEGRATED DEVELOPMENT MANAGEMENT PLAN (IDMP)
Today, the Board of Directors of the Prince Mohammed bin Salman Royal Reserve Development Authority, chaired by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, announced the launch of the Reserve’s Integrated Development Management Plan (IDMP).
The plan is a comprehensive roadmap in line with global standards, covering the environmental, economic, social, tourism, and cultural aspects of the 24,500 square kilometer Reserve, which includes 15 distinct ecosystems, ranging from mountain ridges to coral reefs in the northwest of the Kingdom.
The plan enables the efficient and effective management of the Reserve. It establishes key guidelines for restoring and conserving wildlife in line with the latest global standards,
including guiding species reintroduction plans through modern technologies, and setting a framework for developing and enhancing the ecotourism ecosystem. This includes Red Sea Global’s AMAALA tourism development, which is located within the Reserve. The Reserve also features in four sites on the UNESCO World Heritage Tentative List for the Kingdom and is aiming to become the world’s most famous heritage tourism destination for environmental conservation, whilst achieving the necessary balance with the needs of the local communities.
The Integrated Development Management Plan follows the completion of intensive studies to determine the historical and current state of the Reserve’s environment and the steps needed to restore the ecosystems, flora and fauna to the state it was in a century ago. The Reserve is home to 15
Wadi connecting to coast in Prince Mohammed bin Salman Royal Reserve
distinct ecosystems, ranging from mountain ridges, through life giving wadis to the coral reefs of the Red Sea, creating an exceptional level of biodiversity. Twenty-three historically occurring species have been selected for reintroduction, 16 of which are extinct within the Reserve’s borders, four are Critically Endangered, and three are Vulnerable according to IUCN listings, including the iconic Arabian oryx, Arabian leopard, and cheetah. An extensive habitat restoration project supports this wildlife reintroduction program, aiming to protect and conserve the Reserve’s 400 plus native plant species. The Reserve aims to become a tourism destination that offers visitors a diverse terrestrial and marine experience while simultaneously ensuring the protection of its ecosystems and biodiversity.
The Kingdom is committed to working with the international community to address
the world’s environmental challenges. Key activities such as reducing carbon emissions with the aim of reaching net-zero by 2060, continuing to build the Kingdom’s renewable energy infrastructure, increasing reforestation, and enhancing biodiversity, including wildlife and species reintroductions, are underway. The launch of the IDMP contributes to the Kingdom’s leading position in wildlife reintroduction and conservation, as well as the strategic objectives of the Royal Reserves Council, which focus on protecting wildlife, afforestation, enhancing ecotourism, and providing job opportunities. The adopted objectives of the Royal Reserves support the Kingdom’s efforts in sustainability and environmental conservation, contributing to the Saudi Green Initiative’s goal of protecting 30% of the Kingdom’s terrestrial and marine areas by 2030.
Volcanic pinnacle in Prince Mohammed bin Salman Royal Reserve
Andrew Zaloumis, CEO of the Prince Mohammed bin Salman Royal Reserve Development Authority, internationally recognized for his pioneering work in establishing reserves of global conservation value and regional economic impact, said:
“The building blocks are in place to deliver the promise of the IDMP by 2030 – a Reserve of global conservation significance rooted in community.”
We have reintroduced animal species, discovered several species new to science, and trained and deployed an effective ranger team of 150 local men and women who play a pivotal role in our mission.”
“Thanks to the passion of the Saudi Arabian leadership and the investment and commitment of the government, we are pioneering new techniques and technologies to complement tried and tested management and conservation practices.”
“We look forward to sharing the results of our work with the wider conservation and scientific community.”
Rangers inspect vegetation in Prince Mohammed bin Salman Royal Reserve
The Prince Mohammed bin Salman Royal Reserve Development Authority includes local and international experts who lead research and development efforts, enhancing international and local partnerships, and promoting cooperation frameworks to facilitate the exchange of knowledge and the application of best environmental practices. Their research efforts have contributed to the identification of new species of animals and plants across the Reserve’s diverse terrestrial and marine ecosystems.
Given the Reserve’s range of ecosystems and strategic location connecting the major projects of NEOM, AMAALA, Red Sea Global, and AlUla, and its partnerships with many specialized local and global entities, it is planned that by 2025, animals will be able to roam freely through a 70,000 km² environmental corridor, contributing to the
wider regional environmental restoration efforts, as well as creating rich experiences for ecotourism and achieving the necessary balance with the needs of the local communities and the creation of around 5,400 job opportunities.
Prince Mohammed bin Salman Royal Reserve is one of eight Royal Reserves established by Royal Decree and overseen by the Royal Reserves Council chaired by His Royal Highness the Crown Prince.
The reserves include Imam Abdulaziz bin Mohammed Royal Reserve, Imam Saud bin Abdulaziz Royal Reserve, Imam Turki bin Abdullah Royal Reserve, King Abdulaziz Royal Reserve, King Salman bin Abdulaziz Royal Reserve, King Khalid Royal Reserve, and Imam Faisal bin Turki Royal Reserve.
Ibex at husbandry facility in Prince Mohammed bin Salman Royal Reserve
INSPIRING NEW FILM FOR THE PENINSULA SPOTLIGHTS THE TRANSCENDENT ALLURE OF TRAVEL
THE CHRONICLE OF A TEAM MEMBER’S IMMERSIVE ROUND-THE-WORLD JOURNEY IS THE LATEST ITERATION OF THE LEGENDARY BRAND’S GLOBAL “PENINSULA PERSPECTIVES” CAMPAIGN
For the newest instalment of its global “Peninsula Perspectives” brand campaign – which honours both the personal histories of its employees, and the distinctive cities around the world that it calls home – The Peninsula has released an uplifting film featuring Kam Tsui, a tenured team member at its flagship hotel with an iconic role as one of the hotel’s Peninsula Pages.
The spot aims to illuminate the legendary hospitality brand’s longstanding commitment to cultural exchange, and to facilitating that exchange through the sharing of meaningful experiences.
Kinship Beyond Words
A Page at The Peninsula Hong Kong for the past decade, Kam has greeted thousands of international guests to the iconic property, and to his home
city. Despite being unable to hear or speak, his warm welcomes have made a lasting impression on visitors from all over the world. Prior to his participation in Peninsula Perspectives, however, Kam had never travelled himself.
The campaign offered Kam a singular opportunity to take a round-theworld journey, to visit the dozen cities where The Peninsula’s peerlessly elegant and luxurious hotels are located – and to document his encounters with these enchanting locales for the first time. During his travels, he was welcomed at each destination by fellow team members, who guided him on local adventures.
“For his many years with us, Kam has personified the profound connections that can be made between different people, with different backgrounds and ways of communicating,” said Gareth Roberts, Chief Operating Officer, The Hongkong and Shanghai Hotels, Limited, owner and operator of The
Peninsula. “It made perfect sense to invite him to experience that sense of rapport on a grander scale.”
A Journey of the Senses
The film follows Kam’s adventures in these stunning destinations, where he marvels at magnificent sights like Japan’s Mount Fuji and Paris’s Eiffel Tower. He also uses his other senses to take part in each city’s distinctive cultural traditions: moving his body through the meditative, flowing motions of tai chi at The Temple of Heaven in Beijing; feeling a baseball connect with his bat in Chicago’s Les Miller Field; touching the vibrations of traditional Thai gong chimes in Bangkok.
No matter what new place he visits, Kam discovers that he is received as a member of the Peninsula family – with the same graciousness and courtesy that he has himself offered for so many years to guests in his hometown.
“Interacting with others from different places can be challenging, especially as a deaf person,” said Kam at the end of his journey. “But everywhere I travelled, I was met with sincere smiles and expressive body language, and invited to share experiences that made me feel welcomed and included. I have learned the world is a beautiful place, filled with warm-hearted people.”
About Peninsula Perspectives
In January 2023, The Peninsula launched its new global brand campaign as a way to pay tribute to its destination cities, and to the employees – ranging from baggage handlers and drivers to interior designers and chefs –who contribute to its hotels’ highly personal guest experience.
The campaign encompasses a series of video spots in which numerous Peninsula team members reflect, in their own words, about the personal journeys that led them to The Peninsula, and the relationships they have cultivated with the cities where they live and work. The campaign has also included a collection of print advertisements featuring photographed portraits of Peninsula team members poised in home-city locations that hold deep personal significance for them.
Kam’s film is the first Peninsula Perspectives instalment that portrays a journey through sensory exploration rather than voiceover narration.
The collected videos, portraits, and stories of The Peninsula Perspectives campaign can be seen on dedicated website, www.peninsula.com/perspectives.
OPENING OF THE NEW ROLEX BOUTIQUE IN MADINAH
Saddik & Mohamed Attar Company & Rolex
are proud to announce the Opening of the new Rolex Boutique in Madinah, located in Sofitel Shahd Madinah Hotel in the Central Area. The Ribbon Cutting Event was attended by His Excellency the Mayor of Madinah, Eng. Fahd bin Mohammed Al-Balehshi, and other Clientele & VIPs of the city. This luxurious Boutique provides an exceptional experience, starting with the facade inspired by the iconic Rolex Fluted Bezel. This reminds us with of brand’s commitment to precision and elegance. The Boutique reflects the elegance of Rolex with all its details and decorations.
Omar Saddik Attar, CEO of Saddik & Mohamed Attar
Co. confirmed: “I am always proud of the efforts made by the teams of our Company & Rolex in achieving continuous development. The Boutique in Madina today offers exceptional service and experience that reflects our vision,” he added, “I am sure that my late father, Saddik Attar, would have been proud of this new achievement, especially with the passing of more than 65 years since the establishment of the distinguished partnership between our Company & Rolex. We look forward to constant development and ongoing construction to ensure a better future.
DAO LE ARRIVES AS THE NEW U.S. CONSUL GENERAL IN JEDDAH
The U.S. Consulate General in Jeddah is pleased to announce the arrival of the new Consul General, Mr. Dao Le. Consul General Le is also serving as the U.S. Representative to the Organization of Islamic Cooperation. He is eager to contribute to the strong bilateral relationship between the United States and Saudi Arabia.
With over 30 years of U.S. government service, Mr. Le brings a breadth of experience from his assignments across the Middle East, Asia, and North America. Most recently, he served as the Executive Director for Western Hemisphere Affairs at the Department of Commerce.
His extensive career includes service in the region: Iraq, Kuwait, Oman, Qatar, and the United Arab Emirates.
He has also served in India, Singapore and Vietnam as well as in the United States in Washington, D.C., Cincinnati, and in Silicon Valley.
Mr. Le is a Santa Clara University graduate and holds a Master’s degree from the Middlebury Institute of International Studies. He is proficient in Arabic, Spanish, and Vietnamese.
Mr. Le is married with children and looks forward to engaging with the community in Jeddah and the western region of Saudi Arabia.
2024 OUTSOURCING INC.
ROYAL CHARITY POLO CUP
HRH The Prince of Wales took to the polo field in on 12 July to play in the Out-Sourcing Inc. Royal Charity Polo Cup at Guards Polo Club, with to raise finds to be shared by 11 charities supported by TRH’s The Prince and Princess of Wales. This contribution takes the total raised from Royal Charity Polo Days played in the UK over the last 13 years.
The Prince played as part of the U.S. Polo Assn. team alongside the chairman of the Saudi Polo Federation Eng. Amr Zedan, Aiyawatt Srivaddhanaprabha, and Mark Tomlinson. The opposing BP Healthcare Team and the Brand Machine Group Team. In an exciting round robin format, The Prince of Wales defended the title he won last year with U.S. Polo Assn. but the team left it late, a last-minute penalty goal against BP Healthcare saw the U.S Polo Assn. team win the tournament on goal difference following a driving attack from The Prince of Wales. The Saudi Polo Federation was represented by Bord member Khaled Alajmi and CEO of the Saudi Polo Federation Faisal Bin Dowees.
The annual high-profile philanthropic event raised more than £1 million for eleven important charities that are supported by The Prince and Princess of Wales. Today’s contribution takes the total raised from Royal Charity Polo Days played in the U.K. over the last 13 years to more than £13 million.
Those charities include: SHOUT, Wales Air Ambulance, Mountain Rescue England and Wales, Child Bereavement UK, Royal African Society, Place2Be, Action for Children, The Motor Neurone Disease Association, The Blackthorn Rally, HMS Oardacious and The Royal Marsden.
Guards Polo Club is one of only four polo clubs in the United Kingdom that stage elite tournaments, such as the Royal Charity Polo Cup. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969 and celebrates over six decades of premier polo.
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Unwind and Rejuvenate at The Best Address In Riyadh
In the bustling heart of Riyadh, where the city's energy never seems to wane, there lies an oasis of tranquility and indulgence – The St. Regis Spa. Positioned as the largest and most luxurious spa in the city, it is the ultimate destination for those seeking a full-day retreat dedicated to relaxation and rejuvenation.
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For those seeking the ultimate in privacy and exclusivity, The St. Regis Spa offers a luxurious suite that provides a full private experience for both individuals and couples This secluded sanctuary allows guests to indulge in treatments without any interruptions, creating a personalized spa experience that is second to none Whether it's a solo day of pampering or a shared escape with a loved one, the suite offers the perfect environment for deep relaxation.
While Riyadh is home to many high-end spas, The St Regis Spa stands out not only for its size and opulence but also for its unique appeal to a diverse clientele. Interestingly, despite the city’s strong tradition of female spa-goers, The St. Regis Spa has emerged as the most attended spa by males in Riyadh. This surprising trend speaks volumes about the spa ' s ability to cater to the modern man who values wellness and self-care just as much as their female counterparts With tailored treatments and an ambiance that resonates with both men and women, The St Regis Spa has redefined the concept of luxury wellness in Riyadh.
The St Regis Spa is more than just a place to unwind; it is a sanctuary where every detail is designed to soothe the senses and rejuvenate the soul Whether you are a resident of Riyadh or a visitor seeking a slice of paradise in the city, a day spent at The St. Regis Spa is an experience that transcends the ordinary, offering a journey into the heart of relaxation and luxury.
