The Luxury Network KSA Magazine Issue 12

the ksa edition

GAUTAM SASHITTAL CEO of KAFD DMC

WHERE FINANCE MEETS LUXURY ISSUE 12 | NOV - DEC 2023

POWER. DRIVEN.

Test Drive DBX707 astonmartin.com

highlights ISSUE 12 | Nov - Dec 2023

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Boucheron strengthens presence in Saudi Arabia with opening of boutique at prestigious Centria Mall in Riyadh

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Gautam Sashittal CEO of KAFD DMC

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Electric, Luxurious, and above all, Progressive: Audi Electrifies the Kingdom by introducing the Fully Electric E-Tron Range

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More luxury, more performance: Samaco Motors presents the new Porsche Cayenne in Saudi Arabia

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Entrepreneur and Lifestyle Influencer Bayan Linjawi Interview

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Saudi Arabia Takes Center Stage with Inaugural Riyadh Fashion Week

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AlUla Helicopter Tour

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Rimowa x Tiffany

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The Luxury Network Saudi Arabia Celebrates Saudi National Day

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BOGHOSSIAN LAUNCHES NEW CREATIONS IN INLAY COLLECTION DISCOVER NEW INLAY ‘REVEAL’

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oghossian has introduced several new masterpieces in its Inlay Collection that are a true reflection of the Maison’s signature blend of Eastern inspiration and innovative craftsmanship.

With the new Inlay ‘Reveal’ line, an enigmatic opaque hardstone delicately conceals a dazzling, faceted coloured gemstone at its heart.

The Inlay ‘Reveal’ novelties include pendants and earrings crafted in Morganite and Pink Opal, and Blue Topaz and Turquoise – all of which pay tribute to cultural heritage and underline Boghossian’s dedication to reviving the ancient Art of Inlay.

Centuries ago, craftspeople along the Silk Road perfected this technique; in Ancient Egypt and India, marble was inlaid alongside vibrant hardstones and mother-ofpearl to create art and architecture of shimmering splendour. Throughout the Taj Mahal, majestic inlaid artwork depicts the colourful blooms of India.

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Boghossian’s Inlay collection pays homage to these stylised floral motifs, breathing contemporary life into the traditional skill. Masterfully cut pear-shaped and oval-shaped gemstones represent the petals and leaves of Mughal art.

Each piece is the result of meticulous craftsmanship; gemstones are painstakingly carved by skilled lapidarists to fit together seamlessly. Minimal metal allows an abundance of light into each stone, emphasising their breathtaking brilliance. Simple silhouettes allow colour and craftsmanship to take centre stage.

The Inlay collection is a dazzling example of Boghossian’s ability to translate ancient inspirations into sophisticated modern-day treasure.

INLAY ‘REVEAL’ The ‘Reveal’ range sees an opaque hardstone uncover a faceted coloured gemstone at its centre.

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JAEGER-LECOULTRE PRESENTS THE MASTER ULTRA THIN MOON IN PINK GOLD WITH A GRADIENT BLUE DIAL ELEVATING THE QUINTESSENTIAL DRESS WATCH TO A NEW LEVEL OF CONTEMPORARY SOPHISTICATION

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ith its streamlined design, elegant proportions and refined details, the Master Ultra Thin Moon embodies all the elements of the quintessential dress watch. For 2023, Jaeger-LeCoultre presents a new variation of the model in pink gold with a gradient midnight blue dial. The rich contrast between the sunray finish and intense gradient blue of the dial and the warmth of the pink gold case adds dramatic impact to the timeless elegance of the design, while accentuating its subtle beauty and refinement.

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Perfectly matching the pink gold case, the dial indications enhance the aesthetic harmony of the design and emphasise the beauty of the dial’s gradient colour. The hours are marked by long, tapered triangles, which, like the ‘JL’ logo, are applied; their shape is echoed by the Dauphine hands; and the minutes are indicated by applied golden dots.

The moon phase display adds further detail and refinement, its subtly textured finishes contrasting with the shiny blue of the sunray dial and the mirror-polished moon disc. Displaying the date on a ring around the moon-phase aperture maintains aesthetic harmony and creates a visual anchor for the main complication.

At 39mm in diameter, the case is well-balanced and perfectly proportioned; combining a mix of polished and brushed surfaces, it maintains a strong visual

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presence on the wrist even with its slim profile. An exact match for the blue of the dial, the alligator strap allows easy changes whenever the wearer wishes.

Developed and produced entirely in-house, the new-generation Calibre 925 is a high-performing automatic movement that provides 70 hours of power reserve. An 18-carat pink gold oscillating weight and refined decoration and finishing can be enjoyed thanks to the transparent case-back.

Perpetuating the Manufacture’s long heritage of pairing sophisticated and high-performing in-house calibres with the aesthetic beauty of timeless case and dial designs, the combination of gradient-blue sunray dial and pink gold case elevates the discreet and classically elegant Master Ultra Thin Moon to a new level of contemporary sophistication.

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AUDEMARS PIGUET UNVEILS A NEW ROYAL OAK “JUMBO” EXTRA-THIN MODEL, COMBINING TITANIUM AND BULK METALLIC GLASS

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wiss Haute Horlogerie manufacturer Audemars Piguet is pleased to unveil a new iteration of its Royal Oak “Jumbo” Extra-Thin that combines two high-tech materials. Following the launch of the Only Watch unique piece presented in 2021, this new 39 mm model introduces a case and a bracelet that combine titanium and precious metallic glass (or BMG for Bulk Metallic Glass) into the collection for the very first time. This new cutting-edge material has been co-developed by Audemars Piguet with a palladium base – another first – making it particularly shiny and resistant to scratches. Powered by the new Calibre 7121 which was launched in 2022 in the new “Jumbo” references (ref. 16202), this new timepiece is also illuminated by a smoked burgundy dial, giving it a deep, bewitching aesthetic.

“Following the launch of the Only Watch unique piece presented in 2021, this new Royal Oak “Jumbo” Extra-Thin model marks the debut of precious bulk metallic glass into the collection. This first in the watchmaking sector bears witness to the ongoing research into innovative materials conducted by the Manufacture since its creation.”

Lucas Raggi Development Director Audemars Piguet 12

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A LIGHT AND STRONG ALLOY For the first time, the Manufacture is combining titanium with bulk metallic glass (BMG), a material notably used in microelectronics and golf. Discovered in the 1960s, this alloy shares certain characteristics with glass, such as amorphism and hardness, when it is cooled very quickly. While several hundred types of metallic glass exist, Audemars Piguet has chosen to co-develop its own palladium-based metallic glass, giving it high resistance to wear and corrosion as well as enhanced brilliance. This is the first time that a palladium-based metallic glass has appeared in a collection in the watchmaking sector.

A dedicated production process has been developed that starts with the material being melted and poured into molds (for the bezel and caseback) to give them the desired pre-shape. The material is then rapidly cooled to retain its intrinsic qualities, including hardness and elasticity. Once it is taken out of the molds, the pieces are machined into their final shape. Due to the rapid cooling process required to obtain the material, the size and thickness of the components cannot be too large and only small quantities can be produced at a time.

Used for the bezel, caseback frame and bracelet studs, the bulk metallic glass has been mirror-polished to reveal its high resistance to scratches. This finish, combined with the brilliance of the material, provides a powerful contrast with the titanium case and bracelet links that alternate between the polished and satin-finished decorations that are emblematic of the Manufacture’s timepieces. The caseback also bears the “Pd500” hallmark, as BMG contains over 50% of palladium.

metallic tones of the high-tech case and bracelet materials, giving the watch a mysterious appearance. The dial features luminescent 18-carat pink gold hour-markers and hands, with the polished and applied AP monogram at 6 o’clock. The date appears in pink tones against a dark burgundy background, adding the final touch to the aesthetic balance of the timepiece.

CALIBRE 7121: TOWARDS A NEW ERA This new Royal Oak “Jumbo” Extra-Thin model is equipped with the Calibre 7121, introduced in 2022 to replace the Calibre 2121, which has powered the “Jumbo” models since 1972. The unique Royal Oak “Jumbo” Extra-Thin Only Watch was the last timepiece to be fitted with the Calibre 2121, and the introduction of the Calibre 7121 in 2022 marked the start of a new generation of timepieces in this reference. With a thickness of 3.2 mm, Calibre 7121 has been developed and produced by Audemars Piguet’s engineers and watchmakers to fit into the iconic 8.1 mm case without altering the aesthetics or thickness of the watch.

Furthermore, the crown is now equipped with a rapid date corrector.

Having taken five years to develop, Calibre 7121 produces more energy than its predecessor thanks to its new construction and larger barrel. This gain enables the mechanism to achieve greater precision over a longer period of time.

A DIAL WITH A DEEP COLOUR

The central oscillating weight is mounted on ball bearings and is equipped with two reversers that ensure bidirectional winding. The balance wheel is fitted with weights that are embedded into the thickness to avoid any aerodynamic friction which would slow down the movement. Calibre 7121 is also equipped with a patented date mechanism that is both extremely thin and energy efficient.

The smoked burgundy dial of this new Royal Oak “Jumbo” Extra-Thin model is decorated with a sunburst motif. The vivid burgundy colour also contrasts with the

True to the tradition of Haute Horlogerie, Calibre 7121 features prestigious decorations, such as Côtes de Genève, circular satin-finishing, snailing, circular

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graining and angle polishing, which can all be admired through the sapphire caseback. This also reveals the 22-carat pink gold oscillating weight dedicated to the collection, which subtly matches the colour of the hour-markers and the AP logo on the dial.

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PARMIGIANI FLEURIER’S RATTRAPANTES: THE ART OF MASTERING TIME In our time of accelerated technological change, mechanical watchmaking offers us a haven, an analogue alternative to digital overload.

There are countless methods for measuring time, and although some functions and mechanisms have remained unchanged for decades, today’s era calls for innovation. While watchmaking tends to stick to generic formulas for displaying GMT functions and dive time calculations, there are exceptions that break with convention.

Parmigiani Fleurier is the perfect example of this. The Maison has succeeded in redefining its relationship with time with two unprecedented innovations: the Tonda PF GMT Rattrapante and the Tonda PF Minute Rattrapante.

These modern timepieces are not only a response to the speed of our daily life, but offer a new way of perceiving, feeling and above all, mastering time.

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“At Parmigiani Fleurier, we push the boundaries in innovation. The individual should control time, his time.

It’s not time that should control the individual.”

— Guido Terreni, CEO Parmigiani Fleurier

TIME TO RESET An invitation to reset our relationship with time, the Tonda PF GMT Rattrapante and Tonda PF Minute Rattrapante deliver instantaneous and intuitive measurements that capture the rhythm of modern-day life.

The beauty of these complications lies in their extreme user-friendliness.

The ingenious mechanics behind these deceptively simple-looking watches alter the way countdowns and dual time complications are viewed and activated. In a departure from conventional graduated rotating bezels, an additional gold hand concealed under the minute hand executes the task – a minute countdown on the Minute Rattrapante, and a GMT indication on the GMT Rattrapante – without marring the understated elegance of the Tonda PF codes.

“Rattrapante” describes the motion performed by the extra hand when it jumps back to its concealed position, similar to a split-seconds chronograph hand.

Parmigiani Fleurier’s Rattrapantes fuse pragmatic, intuitive complications with the luxurious, understated aesthetic that defines the Tonda PF collection.

TONDA PF MINUTE RATTRAPANTE: A 2023 WORLD PREMIERE Innovation in terms of complications, paired with simplicity of use: true to the spirit of the brand, Parmigiani Fleurier presented the Tonda PF Minute Rattrapante in

March 2023, a world first that followed on from the Tonda PF GMT Rattrapante which made waves when it was introduced the previous year.

The birth of the Tonda PF Minute Rattrapante was guided by the idea of reinterpreting one of the most common watchmaking functions, while helping it evolve to become an absolute innovation. The basic premise: to perform the function usually operated by the graduated bezel on a diver’s watch via the movement itself. The result: user friendliness, excellent legibility and apparent simplicity right the way through to activating the function.

While the Tonda PF GMT Rattrapante enables a distinction between local and home time in one-hour increments, the new development of the function in the Tonda PF Minute Rattrapante serves to display the minutes in five and one-minute increments respectively.

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The dial features an hour hand and two superimposed minute hands: the rhodium-plated gold minute hand indicates real time and conceals the other 18ct rose gold hand minute hand, which calculates minutes in five or one-minute increments on demand. Pressing a pusher at 8 o’clock makes the rose gold hand jump in 5-minute intervals; the pusher at 10 o’clock moves it by 1-minute intervals. The period of time to be measured will have elapsed when the rhodium-plated hand reaches the position of the 18ct rose gold hand, which is then returned to its superimposed position by pressing the crown-integrated pusher.

The Tonda PF Minute Rattrapante is graced with pure and essential proportions featuring sophisticated aesthetic codes and finishes. A complication that is intuitive, efficient, and extremely simple to use, in harmony with the philosophy that guides the brand.

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TONDA PF GMT RATTRAPANTE: A 2022 WORLD PREMIERE One of the most remarkable launches of 2022, the Tonda PF GMT Rattrapante refreshed the dual time complication with a resolutely innovative mechanism that is true to the purity and minimalism of the Tonda PF collection. The Tonda PF GMT Rattrapante is the perfect instrument for globetrotters juggling time zones.

There is nothing superfluous about this sleek, elegant model that seamlessly indicates both local and home time.

The iconic timepiece was reimagined in 2023 with the introduction of a full 18ct rose gold version, graced with a Milano Blue dial featuring a refined barleycorn guilloché pattern.

The Tonda PF GMT Rattrapante appears unassuming at first glance, with the hours and minutes sweeping

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gracefully around the elegant hand-guilloché dial.

Yet beneath this traditional face lies a complication powering two superimposed hour hands; one in rhodium-plated gold for local time and the other in 18ct rose gold for home time.

The pusher at 8 o’clock advances the rhodium-plated hand for local time in one-hour increments; home time is displayed by the gold hand. When the dual time function is no longer required, the gold pusher integrated in the crown allows the local hour hand to “catch up” (rattraper) like the split-seconds hand of a chronograph and hide beneath the gold home time hand.

This original innovation, unique in watchmaking history, relies on a sophisticated and innovative mechanism. Intuitive and simple to use, the Tonda PF GMT Rattrapante allows for purists to enjoy the luxury of an uncluttered time display, whilst reveling in the incredible quality and care lavished on each and every detail.

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BOUCHERON STRENGTHENS PRESENCE IN SAUDI ARABIA WITH OPENING OF BOUTIQUE AT PRESTIGIOUS CENTRIA MALL IN RIYADH

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oucheron has opened a new boutique at Centria Mall in Riyadh, Saudi Arabia, marking yet another milestone in the Maison’s expansion in the Kingdom. CEO of the Maison, Hélène Poulit-Duquesne stated “The Kingdom of Saudi Arabia holds a very special place of importance of us. Since our inception in the Saudi Arabian market in the early 2000s, we have been first-row witnesses to the Kingdom’s continuous growth and development, which has been truly inspiring. Without a doubt, our numerous Saudi clients have the deepest understanding of our values and history. Throughout the years, we have had the privilege to further our implementation strategy within the country and nurture wonderful connections. We now count a total of one boutique in Jeddah reopened in December 2022 in Al Khayyat Center, and three boutiques in Riyadh including our latest openings in Kingdom Centre last May and today in Centria Mall.”

The space embodies elegance and sophistication and is designed to reflect Boucheron’s refined international retail identity, showcasing its incredible savoir-faire, inspiring creativity, and unwavering innovation. Inspired by the Maison’s home at Place Vendôme in Paris, it offers an intimate, warm, and home-like environment for local clientele to discover the most exceptional jewelry creations. The boutique encapsulates the essence of Parisian architecture, incorporating

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iconic elements such as dark marble molded frames, black metal frames, and the symmetrical design characteristic of French classicism, creating a distinguishable signature.

The boutique features a private and cosy VIP Salon inspired by the Maison’s rich Art Deco roots and capturing the essence of Animaux de Collection, a recurring theme from the Maison’s universe that embraces the beauty of flora, fauna, and animals. Carefully chosen fabrics and finishings have been combined to craft a unique ambiance through an exquisite interplay of textures and colours.

To mark the grand opening, a curated selection of High Jewelry creations is showcased, alongside celebrated iconic collections Quatre, Serpent Bohème, Nature, Animaux de Collection and Jack de Boucheron. Star pieces include the Feuilles d’Acanthe Question Mark necklace, formed from acanthus leaves in a flowing tribute to the architectural beauty of Paris and the wonders of nature, along with matching bracelet and ring, as well as the Grosgrain necklace crafted from malachite and onyx, featuring the over-sized grosgrain motif which pays tribute to the origins of its founder Frédéric Boucheron, son of a draper.

To celebrate the grand opening, Boucheron is proud to bring the iconic Jardin d’Hiver, ‘Winter Garden,’ as a stand-alone for the first time in the Middle East, as a tribute to the one located in the flagship in Place Vendôme, Paris. This beautiful installation, located just outside the boutique, will grace Centria Mall for 14 days. The Jardin d’Hiver is aiming to provide a comprehensive French art de vivre experience and will immerse visitors in a world of refinement. It shows that Boucheron’s boutiques aren’t made only for shopping, but enable visitors to feel emotions, and to create memories.

With this new boutique, Boucheron redefines luxury at Centria Mall, elevating Saudi Arabia’s standing as a global high-end retail destination and reaffirming its commitment to strengthening its presence in the thriving market.

The Maison’s footprint in the Middle East continues to grow; Boucheron now has a total of 12 boutiques in the region, 4 of which are in Saudi Arabia.

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GAUTAM SASHITTAL CEO OF KAFD DMC Gautam has been the CEO of the King Abdullah Financial District Development & Management Company (KAFD DMC) since 2021 where he has been transforming the district into a business and lifestyle destination with stateof-the-art physical and digital infrastructure.

His distinguished career has seen him work in both the private and public sectors across diverse industries including oil and gas, real estate development, Free Zone regulation and development, trade facilitation and healthcare.

After a career at Shell, spanning nearly two decades, he has held a range of leadership roles in companies across the Middle East. From 2014 to 2019, Gautam was CEO of the Dubai Multi Commodities Centre (DMCC), the business interests of which cover the DMCC Free Zone, property and community development, establishing standards for and facilitating commodities trade in Dubai, as well as financial services such as clearing house and trade finance products.

Following his role at the DMCC, he supported the largest hospital startup in Abu Dhabi: a joint venture between the Mayo Clinic (USA) and Abu Dhabi Health Services (SEHA).

In addition, he serves on numerous boards including UNOPS, Copenhagen, where he is a Member of the Audit Advisory Committee, Fintech Innovations International, to which he is an Advisor, and Risk Quotient Ltd, a niche cyber risk consultancy. Gautam has also been named on Forbes’ top 50 Indian Business Executives list.

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Cover Story As the CEO of KAFD, could you share with us the vision behind the King Abdullah Financial District and how it aims to redefine luxury and financial services in Saudi Arabia?

KAFD was inspired by King Abdullah’s vision to create a new financial hub for Riyadh. When it was acquired by 2018 by the Public Investment Fund, we were established to develop the district into a 24/7 city catering for businesses, but also residents, visitors, the district workforce and tourists. This has meant that our work has revolved around the transformation of the district into a futuristic, sustainable smart city, seamlessly integrating luxury and exclusive living experiences with business.

As Saudi Arabia’s business nerve center and its first vertical city, KAFD serves as an economic powerhouse and provides a world-class infrastructure for businesses. We’re building a thriving, multi-faceted ecosystem for growth that combines resources, talent, and infrastructure and acts as a hub for innovation and entrepreneurship. As a result, we attract businesses, entrepreneurs, and investors worldwide, like BUPA, Pfizer Saudi, and Alibaba Cloud alongside financial and government institutions, ranging from Saudi Aramco and the PIF, Riyad Bank, SNB and the largest digital payments provider, Saudi Payments, the National Development Fund and many others. We are playing a major role in transforming Saudi Arabia into a global financial center, which aligns seamlessly with the ambitious Saudi Vision 2030.

a new standard for futuristic urban living that brings technology and luxury. For example, we are home to a diverse culinary scene, from the award-winning Il Baretto and NYC-inspired eatery Black Tap to specialty restaurants like CHALMONT, Il Camino, and more recently, the world famous, Mr Chow. Every experience is unique with dining options that feature an abundance of cultures and cuisines and cater to diverse tastes and refined palates.

KAFD is known for its innovative architectural designs and world-class amenities. Can you tell us about some of the key features and elements that make the district a truly luxurious destination?

The skyline of the district is characterized by a collection of architecturally striking buildings that blend modernity with Saudi heritage, which makes it stand out for its architectural grandeur that offers a captivating sight to behold.

Renowned architectural firms from around the world, including Henning Larsen and Gensler, have contributed their unique designs to our district. Notable among these is the Financial Plaza, defined by its six iconic towers. The PIF Tower, the centerpiece of the Financial Plaza, stands as the tallest skyscraper in Riyadh. Its design was inspired by the crystals found in the wadis of Saudi Arabia while the SOM-designed SEDCO Holding’s offices are inspired by ‘muqarnas,’ a three-dimensional decorative device used in Islamic architecture.

That’s true. King Abdullah Financial District’s luxurious appeal is the encapsulation of its architectural splendor and extravagant lifestyle.

We are redefining luxury living and it’s easy to say how.

The architecture and planning of the entire district take into consideration the surrounding climate and environment with sun control and shading devices improving daylighting within the towers,

At the same time, our fine dining provision, upcoming luxury hotels and entertainment offering sets 23

minimising glare, and controlling the amount of sunlight and heat gain admitted. The central Wadi is an axample of how the wind and heat conditions were optimized for district users. Designed to resemble the region’s deserts valleys, the Wadi is an open public space planned as a pedestrian zone incorporating pop-up activations and unique retail offerings. Lying 5.5 meters below street level, the temperature throughout the way is 8-10 degrees lower than the temperature in central Riyadh. The naturally cool airflow attracts passersby, visitors and event participants.

Beyond that, KAFD offers a rich cultural and dazzling lifestyle experience. Today, KAFD houses stunning residential towers, cutting-edge office spaces, exclusive retail boutiques, sophisticated fine dining, as well as entertainment, sporting, and wellness venues, giving our local and international residents and visitors access to a world-class, cosmopolitan lifestyle.

In a first for the Middle East, KAFD plans to open The Kimpton Hotel in 2024, and plans are underway for more 5-star offerings including an Equinox Hotel, merging healthy living with luxury for visitors.

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In recent years, sustainability and environmental consciousness have become increasingly important. How does KAFD incorporate sustainable practices and promote eco-friendly initiatives within the district?

how our buildings and the entire masterplan were designed to feature energy-efficient systems, use water responsibly, and incorporate a range of other environmentally-friendly design elements. To give you some examples:

In the last year alone, we planted approximately 400 palm trees, over 130,000 shrubs, and more than 220,000 ground-cover plants spanning the district. In parallel, our parks are covered by over 4,000 sqm of lawns.

Our buildings are designed to be 20-30% more water-efficient than conventional structures. We conduct regular water consumption audits and strive to reduce demand per capita by 20%. Additionally, our building rooftops have a high Solar Reflectance Index (SRI), reflecting more solar heat and making our structures 10-15% more energy-efficient than conventional buildings.

We use smart systems to manage our resources efficiently. This includes systems for intelligent lighting, waste management, and more to reduce our environmental footprint and make the district more comfortable and convenient for its inhabitants.

Our buildings are designed with sustainability in mind. Over 40 buildings in the district have achieved Silver and Gold LEED certifications. At the same time, KAFD is the world’s largest Platinum LEED-certified mixed-use business district. These awards recognize

KAFD encourages the use of public transportation and other eco-friendly commuting options.

We have an integrated transportation network that includes public transit connections, pedestrian-friendly pathways, cycling routes, and smart parking. It’s about

Indeed, sustainability is in the DNA of KAFD. We are committed to promoting a healthy urban environment. That’s why we’ve integrated a range of green spaces within the district. These spaces not only provide areas for relaxation and recreation but also contribute to the overall air quality and biodiversity of the area.

Cover Story creating a balanced lifestyle where everything you need is just a short walk away, and reachable within a climate-controlled environment.

Most of all, we believe that everyone has a role to play in sustainability.

That’s why we run programs and initiatives to educate our residents, workers, and visitors about the importance of eco-friendly practices and how they can contribute.

Luxury often goes hand in hand with exclusivity. How does KAFD strike a balance between catering to a select clientele while also being accessible to a wider audience?

You’re absolutely right, luxury often implies exclusivity, but at KAFD we see things a little differently. We’re all about creating a world-class business district that appeals to a select clientele, while not losing sight of the bigger picture – making

our district a place that’s welcoming and accessible to everyone.

One of the ways we achieve this is through our design philosophy. When you take a walk around KAFD, you’ll notice a mix of spaces.

Sure, there are the luxury amenities that cater to those who prefer a more exclusive environment. But you’ll also find parks, plazas, and cultural venues that are open to all, creating a sense of community.

We love engaging with our community, too. KAFD comes alive with events that are open to all – cultural exhibitions, food festivals, sports events, you name it. These events create a vibrant, inclusive atmosphere that welcomes everyone.

Last year we hosted the largest light art festival in the world here at KAFD, across the Wadi and many of our landmarks, winning a Guinness World Record. This was open to the public, and was an immensely popular attraction to Riyadh residents.

So, while luxury and exclusivity do have a place in KAFD, it’s not the whole story. For us, luxury means offering a high-quality, unique experience that everyone can appreciate. It’s this balance that makes KAFD more than just a financial district – it’s a place for everyone.

The pandemic has brought significant changes to the way we work and interact.

How has KAFD adapted to these changes and what measures have been taken to ensure a safe and secure environment for both clients and employees?

In the wake of the pandemic, we at KAFD have had to swiftly adjust our strategies and operations. Our top priority has always been, and continues to be, the health and safety of our community.

The physical adaptations we’ve made are significant. We’ve reassessed our office spaces, ensuring they adhere to distancing guidelines without compromising on efficiency or comfort. We’ve also launched rigorous deep-cleaning protocols across all our facilities.

We’ve recognized the shift towards remote work and have risen to the occasion. By enhancing our digital infrastructure, we’ve facilitated flexible work options without compromising productivity. This not only caters to the new normal but also aligns with our commitment to sustainability by reducing traffic and carbon emissions.

Our responsibility doesn’t stop at physical health. We’ve launched initiatives to support the mental well-being of our community members. The pandemic has been a stressful time for everyone, and we believe in fostering an environment that supports not just professional growth, but personal health and wellness too.

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We have also invested heavily in ensuring business robustness and resilience across the district’s operations for our tenants, community security and technology. This ensures that we are able to manage emergency situations, respond to, and recover from, threats and unforeseen incidents/events while minimizing disruptions to operations. Our priority will always be for the safety and wellbeing of all our tenants, residents, and visitors alike.

KAFD is positioned as a prominent global financial center. Could you highlight some of the international collaborations and partnerships that KAFD has established to attract investors and businesses from around the world?

Our mission is to make Riyadh a world-class hub for business and finance. A central part of this mission is establishing robust collaborations and partnerships that span across the globe. We’re actively engaging with global operators and

developers to broaden our range of services and offerings, ultimately delivering world-class facilities and experiences right here in Riyadh.

KAFD already boasts a strategic global location in the heart of Riyadh, a city with excellent internal and international connectivity with access to over 40 of the fastest-growing markets within 4 hours, over 40% of the world’s GDP within 6 hours, and over half of the world’s population within 7 hours.

With that, KAFD captures the interest of top-tier international businesses and organizations that are looking to have an impactful presence in the region. But besides giving their business an advantage, establishing their headquarters, regional offices, and business operations in Riyadh, KAFD is giving them a place they can call home, making KAFD an iconic business and lifestyle destination and the ideal space to live, work, and play.

Within these parameters, KAFD is partnering with leading global operators and innovative developers

to expand the district’s services and venues to empower our vision to be the region’s most sought-after business and lifestyle hub. We have been joining forces with private investors, attracting substantial investments and driving economic growth. Our collaborations with experts in sustainable architecture, smart city technologies, and hospitality management have significantly enhanced the quality of our offerings.

Partnerships are the cornerstone of all successful business. Earlier this year, we signed an agreement with Japanese conglomerate, Sumitomo, allowing us to use their eco-friendly coating solutions. These solutions will keep temperatures down that would otherwise be quite high, for the safety and improved living and working conditions for tenants, employees and residents.

Luxury is not just about material possessions; it is also about experiences. What unique experiences and events does KAFD offer to its visitors that set it apart from other financial districts?

Definitely, it’s all about the experiences that make you feel special and that stay with you long after they’re over. Here at KAFD, that’s precisely what we’re aiming to provide.

Our architectural marvels create memories that are impossible to forget, offering unforgettable views that make KAFD an experience to relish and remember forever. We’ve got 95 stunning buildings, each a reflection of global design excellence. They’ve been designed by 25 different leading architectural firms, including Foster + Partners.

But there’s more than just architecture. We offer a lifestyle. Our retail and dining spaces cover over 330,000 sqm and provide an eclectic

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Cover Story mix of experiences - from high-end boutiques to diverse culinary delights. It’s not just about grabbing a quick meal; it’s about immersing yourself in an unforgettable gastronomic journey. This month we are hosting the country’s first fashion week – Riyadh Fashion Week, catering to local and international designers and celebrities.

We’ve also integrated over 67,000 sqm of parks and public spaces into KAFD. These spaces provide a place for relaxation, social interactions, and even outdoor fitness activities amidst the urban landscape. Our events calendar is buzzing with activities, from art exhibitions and musical performances to business summits and tech expos. There’s always something happening here at KAFD. But the most important thing that sets us apart from other business districts is the community offering for our tenants with key flagship events that address their needs and support growth. Our exclusive calendar includes a Leadership Conference, the KAFD Dialogue series which are a private quarterly dinner series designed to drive forward global discussions on the critical challenges we face, and a Spotlight series - which serve as a platform to showcase partnerships, recent and upcoming developments, and thought leadership.

As a leader, mentorship and empowering others are often important aspects. Have there been any individuals who have had a significant impact on your career journey? If so, what valuable lessons did you learn from them?

As the CEO of KAFD, I’ve had the privilege of learning from many remarkable individuals throughout my career. While it’s hard to single

out just a few, there are some key principles that have profoundly shaped my approach to leadership and strategy.

Leading by example has inspired me to be a hands-on leader, which ultimately fosters trust within our team and empowers confident, informed strategic decisions. Another vital lesson has been the power of continuous learning and adaptation. This has influenced KAFD’s direction, encouraging us to innovate and seek growth opportunities. We are unafraid of change, and that boldness is what propels us forward in an ever-shifting econom-

ic landscape. And then there’s the power of diversity and inclusion, which has shaped KAFD’s culture.

Balancing personal and professional life can be challenging, especially in a demanding role like yours. How do you manage to maintain a healthy work-life balance?

You know, when you think about work-life balance, it’s not just about personal well-being, it’s also a reflection of the organization you’re a part of. At KAFD, we’ve created an environment that encourages this balance. We understand that in the 27

Cover Story world of business, sometimes, the boundaries blur a bit. There might be times when a project demands more of our time. But we also ensure that it’s balanced out with some downtime. This adaptable approach is part of our organizational culture.

I’ve learned to trust my fantastic team at KAFD, delegate tasks, and focus on strategic decisions.

This not only helps me maintain my personal work-life balance but also sets an example within the organization. It’s about showing that at KAFD, we value our people and their lives outside of work.

On the other hand, that’s why we’ve been keen on providing recreational spaces and amenities to ensure that life at our vibrant city is as fulfilling as it is productive. From serene green spaces to state-of-theart fitness and wellness facilities, and a calendar of cultural and entertainment events, our city makes it easy to balance work and play, keeping you at your best.

Outside of your professional life, what are some of your hobbies or interests that help you unwind and find inspiration?

Beyond my professional commitments, my personal interests are quite diverse. I’m a food lover, whether it’s the sophistication of fine dining or the comfort of a well-made burger and milkshake.

There’s always a new culinary adventure waiting for me.

local and international talent, sparking fresh ideas and perspectives.

ational activities. And what KAFD offers in that department allows me to maintain an active lifestyle.

I’m also deeply into art and fashion.

KAFD’s regular art installations, fashion shows, and cultural festivities are a constant source of inspiration. Events like Noor Riyadh and 100 Saudi Brands are a unique opportunity to connect with both

Sports are also a big part of my life; they provide a much-needed balance in my life. Regular exercise helps me stay physically and mentally fit, clears my mind, and keeps my energy levels high. I also enjoy participating in a variety of recre-

My interests and hobbies not only help me unwind but also continually inspire me. And KAFD, with its diverse offerings and vibrant lifestyle has countless opportunities to explore, grow, and find inspiration.

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ELECTRIC, LUXURIOUS, AND ABOVE ALL, PROGRESSIVE: AUDI ELECTRIFIES THE KINGDOM

BY INTRODUCING THE FULLY ELECTRIC E-TRON RANGE

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AMACO Motors, the official dealer of Audi in Saudi Arabia, presents the official introduction of Audi’s fully electric e-tron range. Unveiling not just one but four premium electric mobility options in the Kingdom, the range consists of the Q8 e-tron, Q8 Sportback e-tron, e-tron GT quattro and RS e-tron GT. This pioneering stride embodies SAMACO’s drive to progress the nation’s premium EV market, aligning perfectly with Saudi’s sustainable goals for a brighter, cleaner, and notably faster tomorrow.

Simon Horabin, Audi General Manager SAMACO Motors, commented, “We’re not just stepping into an

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electric future; we’re enveloping it in unparalleled luxury and power. The roadmap set by Saudi Arabia’s Vision 2030 provides the perfect backdrop for the unveiling of the e-tron range. Together, Audi Saudi Arabia and SAMACO Motors look forward to helping the Kingdom develop its vision into a reality.”

Showroom and public charging Audi Saudi Arabia’s commitment to progressing the public charging infrastructure in the Kingdom is demonstrated in the investment of 5 high performance chargers (HPC) to be fully installed and operational by the end of 2023. The locations of these high performance

On the Road

chargers has been strategically selected to support high density, urban locations in Saudi Arabia, including Diriyah and King Abdulaziz Financial District (KAFD), in Riyadh. Additional investment in sites across the Kingdom is being explored beyond 2023. The commitment in public charging infrastructure ensures that Audi e-trons’ Kingdom-wide are always prepared for their next adventure.

e-tron range product offer and specification The Audi e-tron range will be available with a high level of standard specification across the model lineup. This includes a range of interior, safety and convenience, performance and technological features. A brief summary of the standard specification (to name a few key equipment) is detailed below:

These installations add to the existing HPCs in Audi Centre’s across Riyadh, Jeddah, and Khobar, with the intent of implementing a comprehensive electric ecosystem for a robust infrastructure rollout in the coming years, whilst supporting the government’s plan to invest in 130 HPCs. Home charging and value proposition As part of an Audi e-tron purchase, e-tron customers will enjoy access to a complimentary home check by Audi’s charging partner, Desert Technologies, to assess the customer’s individual home charging requirements to determine the necessary upgrades or installations needed.

In addition, Samaco Motors will offer each Audi e-tron purchase with a complimentary Siemens 22kW home charger, which will be installed at the customer’s home.

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Audi Q8 e-tron: The new Audi Q8 e-tron carries the success story of the pioneer Audi e-tron forward under a new name.

With ample luxury class comfort, an optimized drive concept, improved aerodynamics as well as better charging performance and battery capacity, the Audi Q8 e-tron is the top-of-the line model in Audi’s electric SUV portfolio. A new design for the destinctive front bumper lends a fresh appearance to the Q8 e-tron.

Audi offers the new Q8 e-tron in two body variants: as a classic SUV and as a Sportback that combines the spaciousness of an SUV with the elegant lines of a large coupé. The total luggage compartment volume is also generous, with around 630 liters (including frunk) in the SUV and around 590 liters in the Sportback. The Audi Q8 e-tron offers ample space for five passengers and their luggage, making it the perfect car for long-distance drives.

Three drive variants are available for each of the two body styles – all with electric all-wheel drive. The output range extends from 250 kW in the Q8 50 e-tron and 300 kW in the Q8 55 e-tron to 370 kW in the SQ8 e-tron, which is powered by three electric motors. The models’ ranges lie between 491 and 600 km.

Audi e-tron GT and RS e-tron GT: Electric mobility is becoming dynamic and fascinating, as proven by the Audi e-tron GT. The four-door coupé, which is introduced on the market as an RS model at the same time, reinterprets the classic idea of the gran turismo: Its design is highly emotive, its technology is revolutionary. Two powerful electric motors provide confident electric all-wheel drive and stunning road performance. The high-voltage battery with a net energy capacity of 84 kWh enables ranges of up to 488 kilometers (for the Audi e-tron GT quattro) to be achieved and can be recharged extremely from 0-100 km/h in 3.3s thanks to its 800-volt technology. Suspension, lights, controls, connection, or e-tron sport sound: The Audi e-tron GT quattro and the RS e-tron GT demonstrate accumulated technical expertise and the Audi brand’s passion for details.

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On the Road

The e-tron model range includes the following performance credentials: Model

Battery (kWh)

Power (hp)

Torque (Nm)

Range (km)

Acceleration (seconds, per 100 km)

Q8 e-tron

95

355

664

600

5.6

Q8 Sportback e-tron

95

408

664

600

5.6

e-tron GT quattro

93.4

476

630

488

4.1

RS e-tron GT

93.4

598

830

472

3.3

Furqan Ahmed, the national Marketing Manager at Audi Saudi Arabia, added, “Driving the e-tron is more than an experience; it’s a lifestyle choice. It caters to those who seek performance without compromising on sustainability, all with a near-silent drive, and zero local CO2 emissions.”

not just to a car, but to an entire electric ecosystem.

The future isn’t just in the cars we drive, but also in the homes we live. Our end-to-end electric solution ensures that our customers are geared up for the future, right from their doorstep to wherever their journey takes them” Simon Horabin adds.

The e-tron range: Future foundry for an all-electric Kingdom The e-tron is not just a car; it’s the future of mobility. Beyond the thrill of its breathtaking acceleration, the e-tron symbolizes everyday practicality. It’s a nod to a future where charging is as effortless as filling up at a gas station. With every e-tron purchase, Audi promises a holistic EV ownership experience. A standard 8-year battery warranty speaks volumes about the confidence in the Audi e-tron’s enduring spirit.

Furthermore, Audi Saudi Arabia goes the extra mile, quite literally, with a free home installation, promising a smooth, sustainable drive into the future of premium electric mobility.

The Audi e-tron range has officially launched in the Kingdom and is available at all Audi Centres’ for test drives. Pricing for the full model range is outlined below: • Q8 e-tron: starting from SAR 458,000 • Q8 Sportback e-tron: starting from SAR 491,000 • e-tron GT: starting from SAR 556,000 • RS e-tron GT: starting from SAR 723,000 www.audi-saudiarabia.com

The e-tron stands unparalleled in public charging too, with its range calculator answering all distance-related queries. Its capability to journey up to 417 km (WLTP) is a testament to its design, adaptable to both cityscapes and serene countryside’s. The range projections are grounded in real-world driving experiences, even accommodating the luxury of an activated air conditioner, showcasing that efficient driving can stretch those kilometers further.

“With the e-tron, we’re forging a path where tomorrow’s dreams are today’s reality. Our commitment is 35

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FORMULA 1® INTENSIFIES DEVELOPMENT OF ASTON MARTIN VALHALLA SUPERCAR 36

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ston Martin Valhalla, the ultra-luxury brand’s first series production mid-engine supercar, is reaping the benefits of the world’s fastest laboratory, Formula 1®. Technological development in F1® is accelerated by the need for speed, reliability and performance. Race proven methodologies, expertise and technologies used by the Aston Martin Aramco Cognizant Formula One® team (AMF1) are being adopted by Aston Martin to intensify the development of future models.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “Aston Martin’s vision is to build a range of exceptional, class-leading driver focused cars, crucial in the expansion of our core product line-up. As such our first series production mid-engine supercar will be transformational for this ultra-luxury

performance brand as well as for the mid-engine segment. Valhalla represents Aston Martin’s first joint development integration between our road car engineers and Aston Martin Aramco Cognizant Formula One® team’s F1® engineering capabilities through Aston Martin Performance Technologies and demonstrates Aston Martin’s breadth of capabilities with the technical support and expertise of Formula 1®.”

The technical crossover between Aston Martin and its eponymous Formula 1® team, which currently sits in fourth place in the FIA Formula One World Constructors’ ChampionshipTM, is facilitated by the consulting arm of the team, Aston Martin Performance Technologies (AMPT). AMPT is directly assisting Aston Martin’s performance engineering team in three key areas of development - dynamics, aerodynamics and materials.

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Claudio Santoni, Aston Martin Performance Technologies Engineering Director, said: “It is a great advantage for a car manufacturer to have access to the unique skills and knowledge of a Formula 1® team. F1® engineers are constantly pushing the boundaries in the pursuit of performance and have developed rapid problem-solving tools. With this knowledge ‘in house’ we can seamlessly bring F1® expertise to road car development.”

Driving Dynamics

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The cockpit ergonomics of Valhalla has also benefited by taking direct cues from Formula 1®, in that the driving position has been optimised with support from AMPT to provide the driver with race car level control in order to maximise the pleasure of driving. The driver’s heels are raised by a false floor, which also contains electronic modules, and the unique carbon fibre bucket seat can be reclined to a greater angle to achieve a seating position more closely aligned to the AMR23 race car, whilst still offering road car comfort. This aids in keeping a low roofline and ensures the driver feels truly connected to the car.

Aston Martin Valhalla is a truly driver-focused mid-engine supercar and the vehicle dynamics group in close conjunction with AMPT is working full throttle to deliver the pinpoint dynamics that will provide unprecedented driver engagement.

F1® design relies heavily on simulation tools and the methods used to ensure that every moment spent in the simulator brings progress has been put in place for Valhalla. In fact, 90% of the dynamic characteristics and vehicle set-up has been completed in the simulator, with the final development phase completed in the real world, on the road and track.

The joint expertise of both AMPT and Aston Martin’s aerodynamicists in both road cars and Formula 1® provides the brand with an opportunity to create addictive road cars, with the perfect blend of luxury and performance. A quick look at the underbody of the AMR23 and the underbody of Valhalla, where most of its downforce is generated, illustrates how much F1® technology has gone into the new supercar.

Valuable input from the AMF1 drivers add a new intensity to the calibration of Valhalla. The elite level skills and knowledge of drivers like Lance Stroll and Fernando Alonso can take vehicle dynamics to a new level as they continue to push the car to the extreme edge of its performance capabilities.

The aerodynamic approach to Valhalla starts in a similar way to an F1® car, by using all elements of the body shape to generate downforce and minimise drag. However, Valhalla is not restricted by F1® regulations so it can benefit from fully active aerodynamic systems at both the front and rear of the car which will generate over 600kg

Aerodynamics

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of downforce at 240km/h. This enables Valhalla to constantly adapt front and rear downforce to maximise grip, balance and consistency, or reduce drag depending on the situation and the driving mode selected. This enables drivers to extract the very best from Valhalla’s chassis and tyres, across the full performance range of the car.

Like the AMR23 race car, Valhalla features-multi element wings front and rear, though the front wing is largely hidden from view. The front wing can lie flat in a DRS position to reduce drag or can be angled up to generate huge downforce directly ahead of the front wheels. Behind the front splitter the under-floor surface is concave, creating a low-pressure area that generates downforce. Again, this feature can be controlled as part of the full vehicle active control algorithms on the car.

The multi element rear wing lies flat to create the beautiful clean lines of the car, whilst generating a baseline level of downforce with minimal drag.

However, in track mode the wing is raised high into the airflow to maximise its effectiveness. The car then actively manages the angle of attack of the wing to continually balance between maximum downforce and DRS, to maximise performance.

Inspired by F1® vortex generators and aero features, small slotted louvers on the sill, just ahead of the rear wheel, act as mini diffusers to pull airflow out and upwards from under the car, increasing

downforce. A roof-mounted snorkel feeds both the engine intake, as it does in F1®, but also serves to feed cooling ducts for turbo intercoolers and to cool the engine’s Hot-V turbo configuration.

The vast knowledge of Computational Fluid Dynamics (CFD) and wind tunnel testing in F1® together with AMPT has been of huge benefit to the road car engineers. The same aerodynamic tooling techniques used to create the AMR23 race car have been used to develop the aerodynamics for Valhalla.

The Valhalla engineering team working directly with AMPT utilised the same CFD software as the AMF1 team, including learnings on model set-up.

As in Formula 1®, Valhalla has used a scale model and moving road wind tunnel to develop the car, studying the same processes including ride height sensitivity, the effects of yaw, roll and pitch, steering and so on.

Materials AMPT and the AMF1 team have been building cars from carbon fibre for many years so there is very little they don’t understand about materials, although the idea of building 999 carbon fibre monocoques will be a novelty to a team used to building just a handful of cars per season. The AMPT carbon technologies team works on developing ideas that evolved in F1® and applying the same approach to Valhalla. This has been of great 39

On the Road

benefit when it comes to areas such as the simulation of stiffness and crash worthiness testing where great gains can be made by identifying any vulnerabilities before the destructive process of crash testing begins.

The structure at the heart of Valhalla is crafted to maximise stiffness with minimal weight, guaranteeing maximum control with millimetric precision. Designed and engineered by AMPT, which applies their highly specialised F1® expertise and technical capabilities beyond the pinnacle of motorsport, Valhalla’s structure is the product of cutting-edge composite technology.

A complex and exquisite blend of carbon fibre materials, Valhalla’s carbon structure has been created using a novel and proprietary technology developed for Aston Martin. The upper and lower sections of the structure are moulded from carbon fibre using a combination of Resin-Transfer-Moulding 40

process (RTM) and F1® derived autoclave technology. The result is a singular, immensely stiff, strong and light passenger cell which delivers best-inclass dynamic structural attributes and outstanding safety, without compromising driver and passenger ergonomics.

Valhalla is at the forefront of Aston Martin’s transition from internal combustion to hybrid to full electrification. Much has been learned within the engine management group to optimise performance and maximise efficiencies of Valhalla’s bespoke twin-turbo flat-plane V8 engine, which is the most advanced, responsive and highest-performing V8 engine ever fitted to an Aston Martin and, when mated with three e-motors, creates a 1,012 PS hybrid all-wheel drive hybrid powertrain.

Twin electric motors on the front axle enables Valhalla to not only feature four-wheel drive, but also allow the engineers full independent control

of the torque applied at the each of the front wheels – a technique known as torque vectoring.

Torque Vectoring enables a more positive steering response at turn-in, stronger grip through the corner and improved traction on corner exit. Enhancing the driving experience and performance through all phases of the corner. The front e-motors also provide the reverse function, enabling a weight saving on the rear transmission. A third e-motor is integrated into the transmission, providing additional power to the rear wheels as well as acting as the starter/generator for the ICE engine.

Carlo Della Casa, Aston Martin Product Development Director said: “The knowledge and experience of the AMF1 team personnel at Aston Martin Performance Technologies combined with the skills and know how of our road car development teams has enabled us to bring direct F1® learnings to sportscar development. Our target

for Valhalla is to produce a supercar that will set best-in-class standards for performance, dynamics and driving pleasure. Valhalla will use active technologies to reduce the gap between the “Gentlemen driver” and the professional one on track. Having open access to the knowledge within the AMF1® team has been a huge advantage for us as we develop this incredible car.”

The first running prototype will take to the road later this year, with Valhalla set to enter production in 2024.

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On the Road

MORE LUXURY, MORE PERFORMANCE: SAMACO MOTORS PRESENTS THE NEW PORSCHE CAYENNE IN SAUDI ARABIA Porsche has fundamentally overhauled the third generation of the Cayenne with comprehensive changes to the powertrain, chassis, design and equipment. This has further extended not only on-road and off-road performance, but also luxurious everyday comfort.

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S

AMACO Motors, the official importer of Porsche in Saudi Arabia, has officially launched its new Porsche Cayenne in the Saudi market.

Porsche has thoroughly refined its successful luxury SUV. The new Cayenne debuts with a highly digitalised display and control concept, new chassis technology and innovative high-tech features.

The Porsche Cayenne was the first SUV in Saudi Arabia that successfully combined leading off-road ability with performance worthy of the Porsche badge and that story continues with this fourth generation model which introduces cutting edge technology across every level from the chassis to a new driver-focused cockpit offering improved connectivity,” James Butler, General Manager at Porsche Saudi Arabia. ”The new Cayenne writes the next chapter with new design elements, new engines and new bespoke options which allow almost unlimited levels of personalisation.”

Digitised and driver-focused: Porsche Driver Experience Porsche has integrated a completely revised display and control concept into the new Cayenne. The new Porsche Driver Experience, first introduced in the Porsche Taycan, focuses on the driver’s axis and optimises operation. Functions that the driver uses frequently are located directly on or immediately next to the steering wheel.

The automatic transmission selector lever in the new Cayenne is now on the dashboard. This makes room on the new centre console for storage compartments and a large air conditioning controller in an elegant black panel design. Large, easily accessible controls combined with mechanical air conditioning switches and a haptic volume controller ensure optimum operability and a refined look. A key feature of the new Porsche Driver Experience is the right balance between digital and analogue elements.

For the first time, the redesigned cockpit of the Cayenne includes a

fully digital 12.6-inch instrument cluster with a so-called curved and free-standing design and variable display options. An optimised head-up display is available as an option. The standard 12.3-inch central Porsche Communication Management (PCM) display integrates harmoniously into the new dashboard and provides access to all the relevant vehicle functions.

A 10.9-inch display is now available for the first time for the passenger side. This enriches the front passenger’s driving experience by displaying performance data, and providing separate access to the infotainment system controls.

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allow optimised performance in all driving situations. In particular, comfort at slow speeds, handling during dynamic cornering, and pitch and roll support have been noticeably improved.

Refined design, innovative lighting technology The new Cayenne now has a particularly expressive appearance.

A new front end combined with more strongly arched wings, a new bonnet and technically appealing headlights emphasises the vehicle’s width. Three-dimensionally designed tail lights, uncluttered surfaces beneath and a new rear apron with integrated number plate holder characterise the rear end design of the new Cayenne.

An expanded colour palette with three new colours, lightweight sports packages saving up to 33 kilograms for the Cayenne Coupé, and a new extensive range of 20, 21, and 22-inch wheels make it possible to individually and dynamically configure the new Cayenne.

Matrix LED Headlights are now standard in the new Cayenne.

HD Matrix LED Headlights are a new optional feature. With two high-definition modules and more than 32,000 pixels per headlamp, their innovative technology picks 44

out other users and blocks out the light of the high beam to them with pixel accuracy so as not to dazzle them. The brightness of the modules can be regulated in more than 1,000 steps depending on the driving situation. Customised light modes increase safety and comfort in different driving situations.

Porsche has also introduced an air quality system in the new Cayenne.

Optionally, a sensor detects the level of fine dust particles in the air and passes it through the fine dust filter multiple times if necessary.

Furthermore, an ioniser removes many germs and pollutants from the air, which is particularly beneficial for allergy sufferers.

Increased range between ride comfort and performance Porsche now equips the Cayenne at the factory with a steel spring suspension including Porsche Active Suspension Management (PASM).

New shock absorbers with twovalve technology and thus separate rebound and compression stages

The driving experience can be additionally enhanced with the new adaptive air suspension with two-chamber, two-valve technology. This improves the driving experience with a soft suspension characteristic, stabilises the vehicle and simplifies on-road and offroad handling – compared to both the standard suspension and the predecessor model. At the same time, the adaptive air suspension improves driving precision and performance, and reduces body movements in dynamic driving situations. The suspension also offers an even sharper differentiation between Normal, Sport and Sport Plus driving modes.

Hybrid model with more power and up to 90 kilometres electric range The new Cayenne debuts with three different engine versions. An extensive refinement of the four-litre V8 bi-turbo engine developed

by Porsche replaces the previous V6 engine in the new Cayenne S. With a maximum output of 349 KW (474 PS) and a torque of 600 Nm – 25 kW (34 PS) and 50 Nm more than its predecessor – it accelerates both the SUV and the SUV Coupé to 100 km/h in 4.7 seconds. The top speed is 273 km/h. The entry into the world of the Cayenne comes with an optimised three-litre V6 turbo engine. It now generates 260 kW (353 PS) and 500 Nm, which is

On the Road

10 kW (13 PS) and 50 Nm more than before.

Outside the EU, the Turbo GT, designed for maximum on-road performance, is still the top model in the Cayenne range in most Porsche markets. It is available exclusively as a coupé and benefits from all the

optimisations and innovations of the model series. In addition, the output of the four-litre V8 bi-turbo engine of the Turbo GT has been increased by 14 kW (19 PS) to 485 kW (659 PS). The Cayenne Turbo GT accelerates from zero to 100 km/h in 3.3 seconds, with a top speed of 305 km/h.

The new Porsche Cayenne is now available to order.

Cayenne: SAR 418,300 Cayenne S: SAR 499,500 Cayenne Coupé: SAR 426,200 Cayenne S Coupé: SAR 512,700 Cayenne Turbo GT: SAR 920,100

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On the Road

MERCEDES-BENZ EACTROS MAKES HISTORIC DEBUT IN SAUDI ARABIA

T

he sustainable transportation landscape in Saudi Arabia is on the verge of transformation as the highly anticipated eActros 300 L 4x2, the first battery-electric truck from Mercedes-Benz Trucks, makes its debut in the Kingdom. Juffali Commercial Vehicles, the authorized General Distributor for Mercedes-Benz Trucks, is proud to unveil this revolutionary heavy-duty electric truck, marking a significant milestone in the pursuit of emission-free road transport of goods.

Juffali Commercial Vehicles have had a long and successful relationship with Daimler AG dating back to 1974 when a joint venture between Mercedes-Benz Commercial Vehicles and E.A. Juffali & Brothers established the National Automobile Industry (NAI) in Jeddah to manufacture Mercedes-Benz commercial vehicles in Saudi Arabia.

Sustainable, future-oriented, driven by innovation and quiet: that’s the first all-electric truck from Mercedes-Benz Trucks. With a strong commitment to innovation, sustainability, and a cleaner future, the eActros represents a remarkable leap forward in the transportation sector. This cutting-edge all-electric truck is designed to be more than just a vehicle; it’s a testament to the harmonious integration of innovation and efficiency. It is also a statement of Mercedes-Benz Trucks’ unwavering dedication to a greener planet and a step towards Saudi Vision 2030’s sustainable transportation goals.

Heiko Schulze, CEO of Juffali Commercial Vehicles, added: “Launching eActros in Saudi Arabia marks a

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significant milestone for sustainable transportation in the area. This reinforces our commitment to sustainability in transportation and the environment. The electric truck symbolizes our dedication to responsible choices and a sustainable future, aligning with our core values.”

Olaf Petersen, General Manager of Daimler Commercial Vehicles MENA said Bringing the eActros to Saudi Arabia is a monumental leap towards sustainable transportation, aligning perfectly with Saudi Vision 2030. This state-of-the-art electric truck, equipped with advanced features like Stability Control Assist, Lane Keeping Assist, and Active Brake Assist 5, ensures not only a greener planet but also a safer and more comfortable ride for drivers and pedestrians alike. It’s 47

On the Road

not just a truck; it’s a symbol of our unwavering dedication to a greener planet and a cleaner future” Equipped with state-of-the-art driver assistance systems, including Stability Control Assist, Lane Keeping Assist, and Active Brake Assist 5, the eActros ensures both safety and comfort for drivers and pedestrians alike. Its Acoustic Vehicle Alert System adds an extra layer of safety, making it audibly detectable by other road users at speeds up to 60 km/h.

The eActros is powered by the eAxle, featuring two integrated electric motors and a two-speed transmission, delivering unparalleled ride comfort and exceptional vehicle dynamics. With its impressive battery capacity of 336 kWh, the eActros 300 boasts a realistic range of up to 300 km, making it ideal for distribution transport. With its fast-charging capability, the truck can be charged up to 80 percent in over an hour, ensuring it’s always ready for demanding daily operations.

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At the upcoming EV Auto Show Riyadh event taking place between 9th to 11th October, Juffali Commercial Vehicles will present the impressive Mercedes-Benz E-Actros truck, which boasts advanced features contributing to environmental sustainability.

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The Trendsetter

ENTREPRENEUR AND LIFESTYLE INFLUENCER BAYAN LINJAWI INTERVIEW

Can you tell us about your journey as an entrepreneur and how you ventured into the world of luxury lifestyle?

Growing up in a family of entrepreneurs, I got to observe and learn all the basic things about entrepreneurship. I first learned my strengths and weaknesses when I was in school, I noticed that I’m a good public speaker and I worked hard on improving my skills. 9 years ago, when I first graduated from the University, my goal was to become a TV presenter/ host which drove me to seek opportunities in that field and eventually led me to my career in social media. In the beginning it was mostly a platform for me to express myself and practice my long-awaited dream job but then with time and after I’ve had my first paid ad, I realized that this is perhaps not just a stepping stone.

Can you tell us more about your online retail business, 31Store? What inspired you to start it, and what kind of products do you offer to your customers?

31store is an online concept store. I started this business during lockdown when I saw the potential in the online business sector. I got the idea when I was helping out homegrown businesses accelerate by offering them advertisement. I thought to myself, how can I combine all these businesses under one umbrella. And this is how 31store started.

As I was working with these businesses and the realizing the impact my advertisement had on their sales, word of mouth started to spread on how effective my ads were. Hence, more home small businesses contacted me. I thought of 31store as a win win situation. It was planned to be an actual store at first but with the pandemic I decided to shift my business to an online store. In regards to products, I offered trendy outfits, customized belts and handbags and cosmetics. also, I offer blogs on how to travel light, pick the right outfit etc.

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The Trendsetter

With 650,000 subscribers on Snapchat, your content clearly resonates with a wide audience. What do you believe sets your content apart and has contributed to your social media success?

I’m truly grateful for all my followers and their continuous support and encouragement for me throughout my journey in the social media. In terms of my content, I mostly focus on lifestyle, daily stuff. I stay truthful to my own self and to others, I try to be humble, credible and honest and I believe that these are rare qualities nowadays.

You’re originally from Jeddah, Saudi Arabia. Can you share how your cultural background and experiences in Saudi Arabia have influenced your approach to lifestyle and motherhood content?

We are the summation of all our experiences I guess. Everything that I was raised on in my beautiful city, all the kindness and caring for one another has made a lasting influence on me, makes me feel proud which I try to portray in my content, from supporting local businesses and promoting Saudi brands, celebrating national holidays, visiting the cultural areas in Saudi, and attending events. Our culture is also present in our food, in our 52

habits and life tricks that we learn from generation to generation which I always like to share in my content.

Motherhood is a significant part of your content.

How do you balance the demands of being a mother with your career as an entrepreneur and influencer?

What advice do you have for other working mothers?

My Family is the most important thing in my life.

Having said that, it is important to have a certain balance. I believe in each stage in life perhaps your focus shifts but not entirely to one thing especially if it’s too small and needs nurturing and care until it is grown and can stand on its own whether it was a baby or a business.

I guess my advice would be that Its good to have balance and seek help when you need it.

Any new mother might struggle at first but I would tell her don’t underestimate yourself, we can multitask and stay focused and excel in all fields. And every now and then, its ok to do mistakes, that is how we learn.

Could you share a few key principles or values that guide both your personal and professional life, which you believe have contributed to your success?

Can you share any upcoming projects or collaborations that your audience can look forward to in the near future?

My principle is to stay truthful, caring, and live the now, ask questions and learn from others experiences, be socially smart.

My main focus currently is on my family as I’m expecting another baby.

Could you share a memorable moment or project from your career as an influencer that has left a lasting impact on you or your audience?

A couple of years ago, I stood in front of 800 people and talked about how important it is to share ideas on the Ted Talk. It left me with a memorable experience that I have grown so much from. I gave an important message which hopefully inspired a lot of people of the younger generations 53

As a prominent figure in the luxury space, how do you see the industry evolving in the coming years, especially in the Kingdom of Saudi Arabia?

With the vision of 2030, huge developments are happening in Saudi and the impact is worldwide, the way Saudi is evolving is inspirational.

I think there will be a variety of contents and programs. In a way I think there will be something for everybody. For example, there’s a Saudi fashion week which is a huge step in the fashion world and our Saudi designers are becoming internationally recognized.

Can you highlight any specific lifestyle trends or experiences that you believe will be in high demand among luxury consumers?

Personal branding plays a significant role in the influencer world. How have you cultivated and maintained your personal brand over the years?

I think the most important thing is being real and credible.

What advice would you give to aspiring entrepreneurs or lifestyle influencers who aim to make a mark in the luxury industry?

Set a goal for yourself, have a business plan, learn and continue to learn everything about what you’re doing, believe in yourself and don’t be afraid to ask others for guidance.

Finally, what are your aspirations and goals for the future, both personally and professionally, as you continue to evolve in your career as a lifestyle influencer and entrepreneur?

Personally, I would like to grow my family, raise my kids and invest in them. Professionally, I would like to have my own TV host show one day.

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The Trendsetter

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Happening News

SAUDI ARABIA TAKES CENTER STAGE WITH INAUGURAL RIYADH FASHION WEEK

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n a historic moment for the Kingdom, Riyadh, the capital of Saudi Arabia, proudly hosts the first-ever Riyadh Fashion Week from October 20 to October 23, 2023. This momentous event brings together a captivating blend of local and international fashion, setting the stage for Saudi Arabia’s fashion industry to shine on the global stage.

Riyadh Fashion Week features an exquisite showcase of over 30 designers, including renowned names like Yousef Akbar, Atelier Hekayat, Adnan Akbar, and Tima Abid.

Their collections will grace the runway, promising a fusion of tradition and innovation.

Burak Çakmak, CEO of the Saudi Fashion Commission, emphasized the significance

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of this event, stating, “For the first time ever, we are welcoming the global fashion community to the epicenter of Saudi fashion, here in Riyadh. The event will showcase the best of our creative talent, allowing yet another opportunity for our brands to connect with the world.”

This groundbreaking event highlights Saudi Arabia’s growing prominence in the

international fashion scene and signifies a pivotal moment for the local fashion industry.

The Saudi Fashion Commission, through its flagship Saudi 100 Brands program, has played a crucial role in nurturing the talents of local designers, with a focus on empowering women, who make up 85 percent of the program’s participants.

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The event not only marks the debut of Riyadh Fashion Week but also symbolizes the return of Saudi designer Mohammed Ashi to his hometown. Ashi, the founder of Ashi Studio, unveiled his collection “8pm,” drawing inspiration from the allure of the desert by night. The designer’s homecoming is not just a celebration of his roots but a tribute to the city and clientele that have supported him on his journey to haute couture recognition.

Riyadh Fashion Week is set to be an extraordinary platform for Saudi designers to connect with both local and inter-

national buyers. This inaugural edition boasts a curated lineup of 16 captivating runway shows, inviting attendees to explore the heart of Saudi Arabia’s burgeoning fashion identity.

As Riyadh Fashion Week unfolds, it is poised to unite fashion enthusiasts, celebrities, VIPs, and industry leaders, marking a historic step for Saudi Arabia’s fashion sector.

The event also aims to strengthen the nation’s fashion industry, both domestically and on the international stage.

Don’t miss this exceptional moment as Saudi Arabia takes its first steps into the global fashion limelight. Whether you experience it in person or via livestream, Riyadh Fashion Week promises to be an unforgettable journey into the world of Saudi fashion.

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Escape Diaries

ALULA MOMENTS ANNOUNCES LINEUP OF ACTIVITIES AND INDUSTRY EXPERTS HEADLINING THIS YEAR’S ALULA WELLNESS FESTIVAL

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lUla Moments announced more details about this year’s lineup of world-class wellness activities industry experts appearing at the highly anticipated AlUla Wellness Festival 2023, which returns for its third edition from October 19 to November 4.

Renowned for fostering well-being of the mind, body and soul, the two-week flagship festival is back to take visitors on a unique wellness journey. Honoring AlUla’s legacy as place of rest and revitalization, the AlUla Wellness Festival presents a wide range of holistic workshops and activities deeply influenced by AlUla’s abundant historical and natural heritage.

International yoga, meditation and wellness practitioners will join local and regional experts as guests enjoy sensory experiences offering physical, spiritual, mental and emotional replenishment. Alongside engaging experiences, interactive workshops and inspiring talks by leading specialists, guests can also engage in rewarding nature-centered activities that help preserve AlUla breathtaking environment.

Alhenaki, Horeya Gashgari, Master Can, and more who will guide participants towards a deeper understanding of themselves. Speakers Hala Kazim, Life Educational Coach and Public Speaker and her son Anas Bukhash, Entrepreneur and Interviewer, will also be giving a talk on the first day of the event.

Art Experiences by Yayoi Kusama Date: All day beginning October 19 This year’s Wellness Festival edition will feature a oneof-a-kind art installation: a mesmerizing Infinity Room

by Japanese artist Yayoi Kusama.

Set within AlUla’s Al Jadidah District, the art installation reflects the deep connection of the AlUla landscape. Entry is free, inviting all to experience the magic of Kusama’s art.

Tickets for the limited capacity two-weeks festival are available now. From free workshops to full-board couples retreats, there is something for every wellness, sport, and nature enthusiast.

The Five Senses Sanctuary Experience Date: October 19 to November 5 This year’s edition of the ‘Five Senses Sanctuary’ is taking place at AlUla Fresh Farm and will include immersive experiences such as yoga sessions, guided meditations, talks and mindfulness workshops led by world-class wellness experts.

These include Sarah Farhoud, Sul- Ao Lado, Nassib Bouchebel, Ayman, Yogestu Akasaka, Yogi Dali, Wasaif 61

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Detox Mind, Body & Soul itineraries

Anyah Cooking Classes

Date: October 19 to November 4 Holistic detox itineraries were carefully curated for this year’s festival to cleanse the mind, body and soul of all attendees.

Date: October 19 to March 10 Craft culinary memories with loved ones during chefled cooking classes at the Anya Cooking Class experience. These classes draw inspiration from AlUla’s rich culinary heritage and the Oasis’s locally grown produce.

These programs include access to the Five Senses Sanctuary for yoga, detox-focused food plans, health consultations and revitalizing spa treatments.

Heritage Restoration Experience Date: October 19 to November 4 Visitors will discover the heart and soul of AlUla through “voluntourism” initiatives as they embrace collaborative workshops that address palm frond waste issues and immerse themselves in AlUla’s rich heritage and culture through hands-on experiences.

Eco-Gardening Tourism Date: October 19 to November 4 Guests are invited to immerse themselves in the vibrant Oasis environment through an eco-gardening experience.

Within this interactive activity, they will have the chance to explore the distinctive local flora and fauna, engage with indigenous farmers and experience firsthand the art of sowing seeds.

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Anyah will offer four types of live cooking classes, capped at 6 pax for each class: Group Journey, Family Journey, Saudi Coffee Journey and Romantic Journey for couples. Duration of each classes varies between 2 hours to 3 hours.

Couples Retreat Date: October 19 to November 4 Within this experience, couples can discover an even deeper connection as they partake in shared workshops and meaningful activities, embarking on a shared journey of reflection and personal growth.

Tickets for this transformative four-night retreat, guided by specialised therapists, include one tent per couple, airport pick-up and drop-off, breakfast, lunch and daily dinner, as well as one romantic dinner in a canyon and much more like Hegra Tour and Stargazing. experiencealula.com

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ALULA HELICOPTER TOUR Buckle up and put your headsets on; it’s time for take-off!

Operated by The Helicopter Company Get ready to view AlUla from above, with this 30-minute helicopter tour with your pilot (guide), an exhilarating flight that takes you over AlUla’s seven most famous landmarks and heritage sites.

The first of these will be the monumental Jabal AlFil (Elephant Rock), AlUla’s most famous natural geological rock formation.

Next, we head over to Hegra, a UNESCO World Heritage site and the southern capital of the Nabatean Civilisation, with its ancient tombs carved deep into the red and golden rocks.

There you will get to see one of the last trains of The Hijaz Railway stood in time.

Our pilot will now turn towards the west, and in the distance, you will see Maraya, the Guinness World Record holder for the world’s largest mirrored building reflecting the sun out to the sky, shining brightly like a diamond in the desert.

As our pilot turns south and takes you over the AlUla’s three other most important heritage sites of Jabal Ikmah (the openair library), back down over Dadan (the capital of the Dadan and Lihyan kingdoms) and lastly over Old Town (the 12th-century medieval city).

As you land back at Fursan Village, it is then you will genuinely appreciate the beauty, heritage and sheer majestic landscapes of this unique destination.

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Take to the skies to experience the breath-taking views of stunning desert vistas and iconic landmarks such as Elephant Rock and World UNESCO site, Hegra. View the world from a new angle and make memories that will last a lifetime.

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DESERT DUNES INSPIRED DESIGN, YOUR SECLUDED OASIS AWAITS AT SIX SENSES SOUTHERN DUNES

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estled amidst the breathtaking landscapes of Saudi Arabia lies Six Senses Southern Dunes, a desert-paradise where the beauty and rich heritage of the region is meticulously woven into the design, encapsulating the calm of the desert. Here, guests are invited to discover a secluded oasis where every corner of the property tells a story inspired by the rich Nabataean heritage.

Rooms, Suites and Pool Villas The architecture embodies considered design, with the exterior of the villas reflecting the tonal colours and soft lines of its environment through their undulating, double-layered roofs. Taking inspiration from traditional Bedouin design, the villas not only marry beautifully with the desert, but also protect guests from the sometimes-harsh environment, while offering breathtaking views.

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Inside the villas, which range in size from one to four bedrooms, there is a harmonious blend of creativity and heritage. Each room is meticulously designed to emulate the juxtaposition of the undulating dunes and rugged rocks, a contrast that reflects the delicate overlap of modern features and traditional aesthetics seen throughout the resort. The décor makes use of intricate patterns and captivating Sadu weaves, sprinkling culture and charm across every space. The muted tones mixed with delicate touches of color and expressive art create a considered balance of energy and calm.

The Oasis Nestled in the heart of the resort is a true gem, The Oasis - an architectural wonderland that captures all that nature has to offer. In a location typically seen as inhospitable, there is no question that the desert flower canopies are flourishing, bringing explosions of color and acting as a home to an array of birds - turning this into a birdwatching paradise. The jaw-dropping beauty and powerful, fresh scents, set against the vastness of the desert, creates a surreal experience. The warm embrace of the Oasis is like no other, cultivating peacefulness and serenity.

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Escape Diaries

THE REBIRTH OF A LONDON LANDMARK: THE OWO AND RAFFLES LONDON

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n Friday 29th September, The OWO, a spectacular new destination, debuts in the heart of Whitehall with the opening of new restaurants and bars, the first hotel in the UK for Raffles Hotels & Resorts - Raffles London at The OWO, 85 Raffles Residences, The Guerlain Spa and Pillar Wellbeing. It will be a place to drink and dine, celebrate, be entertained, rest and recharge, stay or choose to call ‘home’. Raffles London features 120 spacious guest rooms and suites, signature dining experiences by chef Mauro Colagreco, impressive entertainment spaces including a grand ballroom, and an extensive spa in partnership with Guerlain and Pillar.

The OWO will also feature 85 Residences by Raffles and is set to be a new culinary district for London, with the debut of nine restaurants and three bars, including a spectacular rooftop with panoramic views across St James’s Park, The Mall and onto Buckingham Palace.

Over the past eight years, Britain’s Old War Office has been thoughtfully restored to its former glory. The family-run Hinduja Group, at the helm of the redevelopment, has been passionately committed to the revival of its heritage features. With the help of hundreds of artisans, historic interior elements have been restored, including delicate hand-laid mosaic floors, oak panelling, glittering chandeliers, and a magnificent marble staircase. The iconic centrepiece of this landmark transformation is Raffles London at The OWO,

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which has been developed in partnership between the Hinduja Group and Accor.

“I am delighted to announce the highly awaited opening of The OWO this September. When we came to Whitehall, the team were blown away by the size and beauty of this majestic building. No expense has been spared in bringing it back to its former glory and paying homage to its heritage, whilst breathing new life into it. Along with Raffles London at The OWO, we hope to create a legacy that is both timeless and unsurpassed,” said Sanjay Hinduja from Hinduja Group.

“Everyone at Accor feels honoured and privileged to be part of this historic project that has surpassed all expectations - truly a legend in the making and possibly the most awe-inspiring hotel on the planet. Together with the Hinduja family, we proudly invite locals and travellers alike to experience this extraordinary hotel as well as the authenticity and graciousness of Raffles, one of our most prestigious brands in one of the world’s greatest cities,” said Sébastien Bazin, Accor Chairman & CEO. Raffles London at The OWO From the dazzling beauty of the grand staircase, elegantly wrapped around a breathtaking two-story chandelier, to the mosaic-tiled floors, Raffles London pays homage to the building’s history whilst providing a sense of timeless luxury. The hotel and its 120 rooms and suites were the vision of famed designer, the late 69

Thierry Despont, who transformed landmark buildings such as the Statue of Liberty.

“Raffles seeks out astonishing settings for each of its properties, and Raffles London at The OWO offers this generously. The rich heritage of the city, as well as the Old War Office building, make London a natural home for the Raffles brand, which has long been synonymous with legendary service, glamour, art, and storied destinations,” added Omer Acar, CEO of Raffles and Orient Express, Accor.

The most historically significant areas of the building are the Heritage Suites, former offices of influential political and military leaders including Winston Churchill, David Lloyd George and Sir Richard Haldane. A number of these will be available for exclusive reservations as ‘The Whitehall Wing’. This six-bedroom suite will occupy the west wing of the building and can accommodate up to twelve guests – one of the largest luxury hotel wings available in London.

Raffles London has partnered with chef Mauro Colagreco, the acclaimed chef behind Mirazur on the Côte d’Azur, to create three unique dining experiences. At his signature restaurant Mauro Colagreco at Raffles London at The OWO, diners will witness Mauro’s culinary innovation and passion for sustainability through his commitment to sourcing local, seasonal ingredients.

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of native British vegetables, which will be the focus of the dishes here. Next door is Mauro’s Table, an intimate space centred around an impressive dining table and backed by a dramatic show kitchen. It will offer private dining for up to 23 guests. Mauro’s Table will showcase local, hyper-seasonal ingredients delivered through a creative menu that traces the paths of English gardens.

Mauro’s relaxed dining restaurant, Saison, will put a contemporary spin on the traditional hotel restaurant.

True to its name, Saison will reflect Chef Mauro’s philosophy and commitment to seasonal cuisine. Serving Mediterranean cuisine throughout the day including breakfast, brunch, lunch, afternoon tea and dinner, this elegant room occupies a former historic library of the Old War Office.

Raffles London will be home to two atmospheric bars. The Guard’s Bar and Lounge, which will feature a thoughtful menu of 16 drinks, will have a focus on British ingredients intertwined with flavours from the East and will introduce a signature ‘London Sling’. Situated in a former interrogation room, The Spy Bar is a surreptitious subterranean cocktail bar like no other. With a hint of the illicit, The Spy Bar pays homage to the order of spies and will be reminiscent of cloakand-dagger moments, secret forms of communication and martini-hour rendezvous.

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Further outlets at the hotel include The Drawing Room, a relaxed all-day dining lounge overlooking Horse Guards, and Pillar Kitchen, a wellbeing-focused outlet that will go beyond healthy food, tailoring meals akin to workouts by focusing directly on individuals’ specific needs.

The Guerlain Spa at Raffles London is set to be one of the largest luxury hotel spas in the capital, spanning 2,500 sq meters over four floors, with a spectacular 20m swimming pool, nine exquisitely designed treatment suites, an extensive gym and L’Atelier Guerlain.

Movement, recovery and nutrition experts, Pillar Wellbeing, will enable members to reach their full potential through personalised, innovative training and nutrition.

Raffles London at The OWO will be the new venue of choice for the city’s most important occasions - from glamorous weddings and history-making state dinners to larger-than-life business events and launches. With access via the exceptional Grand Staircase, the extraordinary Whitehall Ballroom offers capacity for up to 600 guests, complemented by an extensive pre-function space and dedicated meeting rooms, named Morse and Code, making Raffles London a spectacular stage for the most dazzling celebrations.

“At Raffles London, the history of the former Old War Office lives on, through its splendid architecture, carefully chosen interior design and expansive Heritage Suites. We are excited to provide guests with the highly personalised 72

Escape Diaries

and intuitive service for which Raffles is known the world over. Visitors will be spoiled for choice with the eclectic array of world-class restaurants and bars in an unrivalled location,” commented Philippe Leboeuf, Managing Director of Raffles London at The OWO. Dining at The OWO The OWO is set to become a new epicentre for the capital’s dining scene, led by world-class chefs and restaurateurs. Drawn from dynamic culinary hubs across the globe, each has been invited to create an epicurean experience like no other. In addition to restaurants

by Mauro Colagreco at Raffles London, The OWO will feature an additional four independent restaurants including Café Lapérouse, Paper Moon, Langosteria, and a rooftop restaurant and ground-floor sake bar by Creative Restaurant Group.

Situated in the main courtyard at The OWO, Café Lapérouse is primed to radiate Parisian charm. Offering showstopping signature dishes in a striking architectural pavilion, the restaurant will accommodate 80 diners. A prime location at the heart of The OWO ensures this will be a lively, sociable space from dusk until dawn. Milanese restaurant Paper Moon, set within one of the grand spaces of The OWO overlooking Horse Guards Avenue, will serve an eclectic selection of Italian favourites, daily aperitivi, and traditional cocktails with a twist at their statement bar. Also set to open in the months following the launch is a rooftop

restaurant and a sake bar by Creative Restaurant Group, led by chef Patron Endo Kazutoshi. Featuring panoramic views across Whitehall, The Mall and Buckingham Palace, the restaurant will be an ode to the traditions of Japanese cooking. In addition, the team will also launch a dedicated Sake Bar, situated on the ground floor of The OWO. Guests will be invited to discover the diversity of styles and flavours of this alluring and uniquely Japanese tradition. Making its UK debut, cult Milanese restaurant Langosteria will bring this fashion-world haunt to London for the first time.

Known for its impressive selection of signature seafood dishes, Langosteria selects the best ingredients from all over the world, combining Italian traditions with a contemporary international approach.

The OWO Residences by Raffles Setting a new benchmark for luxury living in London, The OWO Residences by Raffles are the first Raffles-serviced residences in the UK and Europe, further reinforcing the uniqueness of the offering. Homeowners will benefit from having all the facilities of a world-renowned hotel on their doorstep without having to compromise on the highest levels of privacy and seclusion. Each of The OWO’s branded 85 residences is unique and specifically designed to suit its location in the building: duplex, lateral and penthouse residences range in size from studios to five beds. In addition, two spectacular turret residences, elevated above the London skyline, offer an address like no other.

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Runway À La Mode

A FUSION OF TRADITION AND TREND: IZEL FASHION LAUNCHES ITS FALL/WINTER ABAYA COLLECTION

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ZEL Fashion, a premium luxury brand that offers elegant and modern apparel for women, announces the launch of its Fall/Winter abaya collection. Exclusively available on its ecommerce platform, the latest styles showcase exceptional pieces that epitomize sophistication and craftsmanship.

The Fall/Winter abayas place a strong emphasis on elevating visual appeal through intricate surface embellishments. From linen tassels to wrap styles, these exquisite details add a touch of sophistication to each abaya. The new collection represents an embodiment of tradition, yet modernizes a classic look with intricate embroidery to create the trending modern

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Runway À La Mode

cover up. Featuring avant-garde styles like the Moss Green Linen Abaya with its wrap detailing, this look breaks the barriers of a conventional abaya to provide a chic twist.

The collection celebrates a diverse range of styles to redefine the construct of an old-fashioned abaya. The Organza Blue Abaya stands out as another statement piece for the ultraluxe wardrobe. The delicate blue look with pleated detailing sleeves wraps into a bow at the cuff, adding the sweetest accent and an arm candy.

The Linen Blue Tassels Abaya is the perfect choice for a chic weekend brunch outfit, with its tassel detailing adding a delightful touch.

IZEL’s premium-quality fabrics extend into the look with breezy linen, great for the functionality of an abaya and a matching chiffon sheila.

Crafted with meticulously selected fabric, including Nidha, Zoom, Organza, and Linen, each piece is a testament to both quality and comfort.

The collection showcases a captivating array of unconventional designs to traditional colors adorned with modern embroidery, providing versatility for every occasion. The Hand

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Embroidered Abayas, available in both beige or black colorways, are the go to everyday options, ideal for office wear and errands. Spruced with intricate embroidery tassels detailing on the sleeves, these colors cater to both classic and contemporary fashion preferences while still exuding elegance.

Founded by the talented duo, Hafna Sakhaf and Ziya Mariyam, IZEL Fashion seeks to provide stylish yet modest options in a often limited space and is on a mission of elegance and grace. Hafna, Co-Founder and Managing Director at IZEL, expressed her excitement about the launch, saying, “We are super excited to be a part of such a premium and diverse fashion market that is known for its glamour. At IZEL, we cater to all women without compromising on style as well as comfort. Our clothing line includes vogue trends and designs suitable for every woman’s taste. Fashion is what defines these women, and we wish to be a part of their dazzling personality.”

To shop the latest abaya collection, exclusively available online and shipping worldwide, visit: https://izelfashion.com

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RIMOWA X TIFFANY

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he limited-edition RIMOWA x Tiffany capsule collection merges two iconic brands through a balance of daring, diamond-inspired design and incomparable materials—the ultimate representation of the time-honored craftsmanship both Houses are known for.

Exceptional Design Inspired by Legendary Diamonds Featuring a new brushing technique, this limited-edition capsule collection mirrors a diamond’s unique facets—a nod to Tiffany & Co.’s legendary designs. Carefully created from RIMOWA’s signature aluminum and polycarbonate, the collection also includes an iconic Tiffany Blue® jewelry case rendered with supple leather trim.

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True Love Travels The RIMOWA x Tiffany collection is the ultimate commitment to craft, innovation and artistry.

RIMOWA x Tiffany Jewelry Case As the first vanity case ever crafted by RIMOWA, this design is made from the brand’s signature aluminum and features Tiffany Blue® accents with a removable sterling silver plaque that can be personalized with engraving.

RIMOWA x Tiffany Jewelry Personal This personal jewelry case, crafted from RIMOWA’s signature grooved polycarbonate, comes in our iconic Tiffany Blue® hue with leather straps.

RIMOWA x Tiffany Rock Cut Cabin Using a new brushing technique, this cabin case mirrors a diamond’s facets and includes a Tiffany Blue® luggage tag that can be personalized with embossing.

Go the Distance Here today, gone tomorrow. The RIMOWA x Tiffany limited-edition capsule collection is the ultimate investment in love and the places it takes you. How far will you go?

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All Things Beauty

CARRERA LAUNCHES THE CARRERA|ARABIA SPECIAL EDITION COLLECTION, CELEBRATING HERITAGE AND INNOVATION IN THE MIDDLE EAST A SPECIAL EDITION COLLECTION OF 7-PIECES SHOWCASING WISSAM SHAWKAT’S CALLIGRAPHY, PRESENTED IN ICONIC DESIGNS AND DISTINCTIVE COLOR PALETTES Carrera Eyewear, part of the Safilo Group, one of the eyewear industry’s key players, the eyewear brand synonymous with pioneering design and outstanding quality, is proud to announce the launch of its exclusive Carrera | Arabia Special Edition Collection, marking a significant milestone as one of the iconic brands that localized their logo, and incorporated it into their collection.

This release cements Carrera’s strong presence in the region by blending its iconic style, exceptional craftsmanship, and unwavering commitment to innovation all while focusing on the love for the Middle East and matching their values.

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The Special Edition range not only showcases the brand’s heritage but also integrates contemporary aesthetics seamlessly.

A standout feature of this exclusive range is the Carrera logo reimagined in fascinating intricate calligraphy script, paying tribute to the cultural richness of the Arab world.

The brand collaborated with celebrated calligraphy artist Wissam Shawkat, known for seamlessly combining strong tradition with contemporary elements merging the past and the present.

The 7-piece Special Edition Collection of Carrera Arabia epitomizes timeless sophistication and versatility, designed to complement a wide range of styles and occasions. This collection serves as a cultural bridge, connecting with customers on a profound level: by incorporating calligraphy artistry into its design, Carrera aims to resonate with individuals across diverse cultures and borders. It goes beyond fashion; it’s an expression of shared values and a celebration of the rich tapestry of the Arab world.

The Special Edition Collection will also be available in KSA at specific retailers including AL Duliman, Fakeeh Vision, Al Salman, Al Wazan, and Al Badr with recommended retail price from 750 SAR. 81

All Things Beauty

MOLTON BROWN LAUNCHES NEWEST COLLECTION: WILD MINT & LAVANDIN A FRESH AROMATIQUE COLLECTION WHERE THE WILD MEETS THE REFINED

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reated by Senior Perfumer Nathalie Koobus, British fragrance-makers newest collection Wild Mint & Lavandin is a modern take on a classic fougère. Instantly stimulating yet soothing, it imagines an exploration of a cool forest. The rush of a crystal-clear stream and shady banks of shrubs, stalks and bushes.

The Eau de Toilette rushes in with a reviving hit of wild mint and basil while distinctive lavandin – a more powerful, greener variety of lavender – brings the unique Molton Brown twist. Unexpected and contemporary, sensuous orris root intrigues against the grounding influence of rich sandalwood and tonka bean. For the Eau de Parfum, Nathalie picked creamy nutmeg as the signature note. A warm balance to tonic mint, it leaves a dry down that’s addictive, takes hold and leaves a naturally sophisticated impression.

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Nature First Molton Brown uses the highest quality ingredients while treading more lightly on the planet – this means you can be kinder to the earth without compromising the luxury you love. The brand sustainably sources their lavandin oil from Provence, France, where a collective of local farmers use innovative technology to

harvest the plant in a way that benefits long-term land biodiversity, reduces water usage and improves the welfare of the community. And like all their products, this collection is cruelty free and created in their own carbon neutral factory in Hertfordshire. To help lower waste, almost all Molton Brown’s bottles are made from 50% recycled plastic.

“I wanted to capture the forest walks in my home of Provence, where nature’s invigorating air of verdant herbaceous shrubs is edged by purple fields of lavandin.”

Nathalie Koobus, Senior Perfumer

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3 REASONS TO START DRINKING GOLD COLLAGEN EVERYDAY The ultimate beauty hack to achieving flawless beauty

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ollagen is a vital protein found in our bodies that helps maintain the elasticity and firmness of our skin.

As we age, our skin tends to lose collagen which leads to visible signs of ageing, such as wrinkles, dull complexion and sagging skin. Therefore, it is crucial to safeguard the collagen in your skin from a young age.

The award-winning, liquid collagen supplement, Gold Collagen offers one of the easiest ways to improve skin health and achieve glowing and youthful skin. Fatma Ahmadi, the expert at Gold Collagen lists three reasons to start drinking your collagen today and the secret to getting that glow: Start in your 20’s If you’re in your 20’s, start now!

Although your skin health depends on genetics, it is best to start taking collagen as a proactive method to promote healthy skin ageing. Pure Gold Collagen is a liquid, skin, hair and nail health supplement expertly designed for women to wish for beautiful, healthy-looking skin.

Not only will drinking this help fight the early signs of aging, but will also help boost your natural collagen, elastin and hydration levels that decline over time.

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All Things Beauty

Supports Gut Health Your gut plays a significant role in skin health and a healthy gut can lead to a healthier skin. A key feature that sets Gold Collagen apart from others in the market is its availability in liquid form, which is most easily absorbed by the body, ensuring maximum benefits. Collagen drinks improve gut health as well as overall health and well-being. For best results, take Gold Collagen on an empty stomach in the morning and avoid eating for 30 minutes afterwards.

Use it especially if you’re in menopause Just because you didn’t start a collagen supplement in your 20’s, doesn’t mean it’s too late to start.

Menopause brings about changes in your entire body, including skin tone, texture, age spots etc.

Gold Collagen Forte is enhanced with 2X more moisture-retaining hyaluronic acid compared to the Pure Gold Collagen formula and when taken during menopause it provides the body with the key building blocks to produce collagen naturally and counteract the appearance of ageing.

Taking inspiration from Japanese beauty rituals that include a blend of collagen, antioxidants, and active ingredients, Gold Collagen will enhance your skin’s elasticity and natural collagen production.

Created without sugar or preservatives, they are also suitable for Halal and Kosher diets.

The range is available for purchase via www.beautyethic.com and leading pharmacies in the region.

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ROSEWOOD JEDDAH CELEBRATES 16 YEARS OF UNPARALLELED EXCELLENCE

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Taste Makers

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osewood Jeddah, a symbol of luxury in the heart of the city, is delighted to commemorate its 16th-anniversary celebration on Thursday, September 7th, 2023. For over a decade and a half, Rosewood Jeddah has been at the forefront of providing refined hospitality, epitomizing the essence of Arabian elegance and unparalleled service.

Nestled along the Red Sea coast, Rosewood Jeddah has been an iconic presence, gracing the cityscape with its distinctive architectural design and unwavering commitment to guest satisfaction. Over the years, it has become synonymous with opulence, offering an unmatched level of service that redefines the art of hospitality.

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Taste Makers

As Rosewood Jeddah marks its 16th year of excellence, Hussein Dayekh, the Hotel Manager of Rosewood Jeddah, expressed his gratitude, stating, “It has been an incredible journey, and we are immensely proud to celebrate this milestone. Our 16th anniversary is a testament to our commitment to delivering unrivaled luxury experiences. We are grateful for the support and loyalty of our guests and the hard work of our dedicated team.”

Rosewood Hotel Jeddah’s mission and values will continue to focus on nurturing and celebrating the exceptional talents of its team members, empowering them to play pivotal roles in shaping the future of Saudi Arabia’s tourism and hospitality landscape. www.rosewoodhotels.com/en/jeddah

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INDULGENCE, From Breakfast to Dinner

patchi.com

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The Trendsetter

SPORTS DIPLOMACY MAJED GAROUB

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he concept of “Sports Diplomacy” is a new form of diplomacy, especially within the people and not just governments, in utilizing sports.

The powerful impact of sports media in conveying matches in most major popular sports, such as Football, Motorsports and Equestrian makes their matches the primary target for soft diplomacy.

Golf, Tennis and Watersports are among the most important sports for the economic and social elite, who have become an integral part of the fusion of politics, diplomacy, media and sports.

Heritage, antiquities, fashion and cinema are increasingly intertwined with sports and soft diplomacy.

For three decades, the United States of America has adopted sports diplomacy in Cricket to approach the people of key countries immersed in the sport, such as India, Pakistan, Afghanistan, Bangladesh and Indonesia.

Saudi Arabia today, in the sports field and its diplomacy, despite the large sports investments in elite games such as Golf, Motorsports, Equestrian and E-Sports, has not achieved the media, social and public interaction at the international level as it has in Football, specifically by attracting star players. Bringing in top-tier players like Cristiano Ronaldo, Neymar Jr., Karim Benzema and others from the biggest clubs in the world have turned the attention of their 2 billion fans to the Kingdom and not just to the Saudi Football League itself.

Soft sports diplomacy has a significant impact on the sports, culture, entertainment and tourism sectors. It serves as a pivotal tool for reinforcing international relationships and promoting peace, unity and mutual appreciation.

The warm reception by countries, not just by the clubs and sports federations, for Saudi teams, especially Al-Nasr in the AFC Asian Cup match, is the best example of the new reality brought about by Saudi sports diplomacy.

HRH Crown Prince Mohammed bin Salman’s interview on Fox News clearly expresses the impact of Sports and Football on a global scale.

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The Trendsetter

CLINICAL GOVERNANCE FAISAL ZAGZOOG

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uality of healthcare services and costumer experiences has become one of the most important elements to determine the success of any organization. Especially, in the healthcare sector, where quality of the service provided matters the most.

In regards to the quality of healthcare services, it goes beyond then just fancy buildings, rooms or corridors, it’s how service providers make the end to end experience vary from a difficult to a very smooth journey.

That can only be achieved by a proper application of clinical governance.

Clinical governance is a new term that integrates healthcare guidelines, leadership and operational management to form a well-structured healthcare operational excellence.

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Also, establishing a comprehensive framework that helps organizations maintain high standards of care, including various elements such as clinical effectiveness, risk management, patient involvement and incidence reporting and analysis.

It is very crucial that healthcare practitioners become more involved and knowledgeable of these concepts, since they are first responders to the patients, In order to change the mentality to a more customer based service providing behavior.

In conclusion, privatization plays a big role in achieving high standards, by improving the practice of leadership through correlating the outcomes with different styles of management and the application of clinical governance.

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Network News

HRH CROWN PRINCE LAUNCHES MASTER PLAN FOR NEW ABHA INTERNATIONAL AIRPORT

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is Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the Council of Economic and Development Affairs, has announced the launch of the master plan for the new Abha International Airport.

The new Abha airport aims to embody a consistent architectural identity with the heritage of the Asir region, transforming it into a prominent landmark in the Kingdom. Its terminal area will expand to 65,000 square meters, as planned to complete the first phase by 2028, compared to the current 10,500 square meters of the existing airport. This expansion includes the construction of passenger boarding bridges, selfservice facilities for streamlined travel procedures, and high-capacity parking facilities.

The design of the new airport will reflect the architectural identity of the Asir region and showcase Saudi culture. This design will offer a distinctive travel experience with high efficiency, ensuring seamless services for visitors and travellers. The airport’s capacity will increase to accommodate over 13 million passengers annually, a tenfold increase from the current 1.5 million capacity. It will also handle more than 90,000 flights per year, a significant increase from the current 30,000 flights. Additionally, the new airport will feature 20 gates, along with 41 check-in counters with 7 new self-service check-in.

The new Abha airport is expected to contribute to enhancing the prominence of the Aseer region as an attractive tourist destination. It will also fulfil Aseer’s development strategy and the aviation strategy that aligns with Saudi Vision 2030 by increasing air connectivity to 250 destinations and transporting 330 million passengers.

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RED SEA GLOBAL BUILDS LARGEST OFF-GRID EV CHARGING NETWORK IN SAUDI ARABIA 96

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ed Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, Amaala and The Red Sea, has completed installation of the largest off-grid electric vehicle (EV) charging network in Saudi Arabia.

The network includes more than 150 charging stations spread across phase one of The Red Sea destination area. The stations are strategically placed to keep RSG’s initial fleet of 80 electric Lucid and Mercedes vehicles charged and on the road.

“Our ambition to combine sustainability and luxury like never before takes a new form as we drive The Red Sea into the future of next-gen, smart mobility, fully powered by sunlight.” said John Pagano, Group CEO of RSG. “Our electric transport fleet and charging network not only elevates our environmental credibility with yet another global benchmark in carbon-neutral operations but does so in a way that matches our guests’ expectations for high-end style and comfort.”

He added.

The Mercedes-Benz EQS and Lucid Air vehicles are for the exclusive use of guest transport during their stay at The Red Sea. Whether arriving to, departing from, or travelling between the destination’s airport, its various resorts and facilities, guests can use the luxury electric fleet through advanced bookings or on-demand.

The infrastructure required to service, maintain, and operate the fleet is also now in place ready for the arrival of the first guests to the destination. This includes a mobility hub that is expected to create 1,500 new jobs such as chauffeurs, hub managers, skilled technicians, and EV charging specialists. These roles will contribute to enhancing the Kingdom’s pioneering role in the field of future mobility while reaffirming RSG’s commitment to empowering young Saudis, particularly in local communities, with opportunities to thrive in industries of the future.

As part of wider goals to become carbon neutral when fully operational, The Red Sea will be the world’s largest destination to run solely on renewable energy. Five solar farms with 760,000 photovoltaic panels have already been built to power phase one of the destination, including its EV fleet and charging network.

Andreas Flourou, Group Head of Mobility at Red Sea Global, said: “Red Sea Global heralds a new era of cutting-edge mobility with Saudi Arabia’s premier luxury EV fleet marking a milestone in sustainable transportation. The addition of Mercedes-Benz EQS and Lucid Airs, powered by our solar grid, reinforces our commitment to regenerative tourism. Our carbon-neutral operations provide guests with a seamless and stylish travel experience, while creating new jobs and empowering young Saudis.”

The announcement follows plans to deploy Saudi Arabia’s first-ever fleet of carbon-neutral electric buses at The Red Sea for staff transport. Similar sustainable transport solutions are being explored across e-bikes, vans, trucks, yachts and ferries, boats, maintenance vehicles, airside vehicles and even off-road leisure pursuit vehicles.

The Red Sea is welcoming its first guests this year. The Red Sea International Airport is now operational, receiving its first flights last month, and the first two hotels are taking bookings. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.

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MESTARIA GALLERY PRESENTS “DKHOUN” BY FATIMAH AL NEMER

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audi artist Fatimah Al Nemer will be unveiling her latest exhibition, “Dkhoun”. This captivating exhibition invites us to explore the profound journey of a female protagonist, portrayed through the blend of modern techniques and traditional symbolic elements deeply rooted in Saudi culture.

With a stroke of uniqueness, Fatimah Al Nemer breathes life into a powerful narrative, celebrating the strength and resilience of women.

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Portraying the protagonist’s journey through carefully chosen symbols deeply ingrained in Saudi culture, narrating the character’s progression from silence and oppression to intuition and self-expression.

Dkhoun: “Dkhoun” literally translates to “the most precious types of incense,” however, it elevates in meaning here to symbolise goodness, purity, sustenance, and provision—an essence felt through our senses. When we encounter

Network News

a scent, we instinctively close our eyes, immersing ourselves in the emotions it stirs. Naming the gallery collection “Dkhoun” signifies that it transcends senses; and embodies a woman’s intuition, nobility, and sublime essence, akin to the most precious incense. Throughout her art pieces other symbolic uses converge with the protagonist’s journey. The pomegranate symbolises a woman’s warmth and beauty, while the flower represents life itself. Another artwork uses, “Al Rababa,” - a traditional musical stringed instrument- which signifies the character’s sorrow and the transitional phase in life, while the dove signifies inner peace during life’s journey. Together, Fatimah’s unique blend of textiles and various materials, aims to seamlessly connect the past and culture with the present. Highlighting the character’s beauty, strength, and intelligence, striving to enlighten foreigners about the region’s authenticity. Each piece narrates a woman’s remarkable story, creating a beautiful window for viewers to live with the character’s journey from silence to self-discovery and inner peace, to expressing one’s true self.

The exhibition features eight tapestry pieces meticulously crafted, each intricately woven using various silk materials, processed and merged into four layers on canvas.

Acrylic colors are then added, resulting in a symphony of color and texture that mirrors the depth and richness of Saudi culture.

“Art is a way of life” says Fatimah, where her inspiration is rooted in personal experiences and the struggle for self-expression. Fatimah

sees her art as a portal to evoke emotions and connect beyond the senses, conveying a message that reaches the depths of the human soul. Drawing became her tool for empowerment, building her confidence and character. Art began as a “childhood sanctuary,” a refuge for unspoken words as she was an extremely shy and timid personality. Through art’s gentle strokes, she found her voice and confidence, which led her to the realisation—”why not lend this expressive power to others, especially women?” Thus began her journey of embodying diverse characters, painting the strength and women’s worth, blending reality with

imagination. Her art became an emotional canvas, a lifelike translation of dreams and sentiments, intertwining tradition with a contemporary talent that resonates with a higher sense of purpose.

Exhibition details Exhibition: Dkhoun by Fatimah Al Nemer Dates: Thursday 19th October to 9th November 2023 Location: Mestaria Gallery Alserkal Avenue, Dubai Timings: open daily from 10am-7pm For more information please visit: www.mestaria.art 99

‘WITH ART WE LEAD’: SHANGRI-LA JEDDAH ELEVATES SAUDI NATIONAL DAY WITH ONE-OF-A-KIND ART & CULTURE CELEBRATIONS

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hangri-La Jeddah is honoured to announce a vibrant celebration of Saudi National Day through art and culture. This extraordinary event has been meticulously curated to pay tribute to the rich cultural heritage of the region, contributing to the Kingdom’s dynamic art scene while inspiring a deep sense of patriotism through artistic expression.

The Shangri-La Jeddah With Art We Lead (‫ )بالفن نسبق‬is a unique platform that encapsulates the authentic spirit of the Hejaz region and pays homage to the region’s art history. As patrons of the arts community in Saudi Arabia, Shangri-La Jeddah takes pride in nurturing local talents and fostering cultural appreciation among its visitors.

The celebrations are taking place over the course of the week leading up to the Saudi National Day and will feature local artists, showcasing the incredible creativity and talent that resides within the Kingdom.

Through a collaboration with Ahlam Gallery, a landmark for modern and contemporary art, Shangri-La Jeddah are hosting a variety of art activities, for guests, visitors and art enthusiasts to engage with and indulge in.

Running from the 18th to the 23rd of September, a Live Art Marathon

by Ahlam Gallery held at the property. The first of its kind, guests have the opportunity to witness Jeddah-based artists come together to create a magnificent masterpiece on a colossal 6-meter blank canvas. The five day art marathon, followed by additional empty canvas which give space for our guests to participate till the end of 23rd of September, is a captivating spectacle of artistic prowess, embodying the patriotic essence of the National Day. To mark the 93rd National Day, Shangri-La Jeddah invites guests to step back in time with the installation of a historical monument, a

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160-year-old Hijazi door from Makkah and capture timeless moments.

Visitors can also immerse themselves in the essence of Saudi heritage through a Roshan-inspired photobooth. This photogenic setting offers the perfect backdrop to create and preserve cherished memories.

Art enthusiasts will get the opportunity to witness renowned artist Najla Abdulshakour, as she graces the celebrations with her two-day residency in one of Shangri-La Jeddah’s suites. Beholding the

transformation of the suite’s views into captivating works of art, seamlessly blending tradition and modernity.

Guests can marvel at the talents of artist Ahmed Angawi, the creative force behind the Roshan ceiling which was a commission installation by Angawi Studio in COPA, showcasing his ability to seamlessly meld tradition with innovation.

Exploring the rich history of the Roshan, an architectural gem that has withstood the test of time, visitors will experience the revival of

this iconic element at Shangri-La Jeddah, paying tribute to the region’s cultural roots.

Shangri-La Jeddah is committed to supporting local talents and aligning with Saudi Arabia’s Vision 2030 initiative. This Saudi National Day, Shangri-La Jeddah is welcoming guests to join in celebrating the vibrant cultural heritage of Saudi Arabia through the language of art. www.shangri-la.com/jeddah/ shangrila/

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RCRC PRESENTS SPECTACULAR SAUDI DEBUT OF ‘THE PHANTOM OF THE OPERA’ IN RIYADH

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he Royal Commission for Riyadh City (RCRC) tonight opened the doors of The Arena Riyadh to bring the world-renowned musical The Phantom of the Opera.

In collaboration with Broadway Entertainment Group and by arrangement with the Really Useful Group, RCRC orchestrated the debut of the theatrical extravaganza in Saudi Arabia.

Architect Khalid Alhazani, the Riyadh Life Sector lead at RCRC, said: “We are thrilled to introduce this iconic production to Saudi Arabia for the very first time, allowing our audience to experience the enchanting world of Andrew Lloyd Webber’s masterpiece. This initiative aligns with RCRC’s commitment to enrich the quality of life for both residents and visitors, in accordance with the goals of Vision 2030’s Quality of Life program.”

While paying homage to the timeless legacy of The

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Phantom of the Opera, the Riyadh performance promises to be a fresh and mesmerizing experience that will captivate both devoted fans and newcomers to the story.

The tickets for The Phantom of the Opera at the Arena Riyadh from 14 October to 5 December are available from phantom.platinumlist.net or www.ticketingboxoffice. com/the-phantom-of-theopera-tickets/group/916/en

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HIA HUB, IN COLLABORATION WITH FASHION FUTURES, UNVEILS 2023 LINE-UP! Kate Moss, Nadine Njeim, Co-Creative Directors from Oscar De La Renta, Yoon Ahn, Nojoud Al Rumaihi, Karla Welch, Dexter Navy, Stephanie Atala, Hindash, Future Bedouin and more confirmed at the region’s leading fashion conference

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ia Hub, in partnership with Fashion Futures, the Saudi Fashion Commission’s annual event, is pleased to announce an exceptional lineup of regional and global fashion leaders, celebrities, artists and brands at the largest fashion and lifestyle conference in the region. From 3-7 November 2023 in Riyadh’s JAX District, headliners such as Fashion Icon and Supermodel Kate Moss, Actress Nadine Njeim, the Co-Creative Directors from Oscar de La Renta, Digital Entrepreneur and Luxury Consultant Nojoud Al Rumaihi, and Artist Future Bedouin will take the stage to highlight the latest trends and perspectives in fashion, beauty, art, design and luxury, promising to be an inspiring event for industry professionals and attendees alike.

This year, Hia Hub and Fashion Futures have introduced a range of tailored ticketing options, including separate passes for 1-day, 5-days, masterclasses, and workshops and seminars. There are also a limited number of all-access VIP tickets available that will provide guests with exclusive backstage access and priority admission to all masterclasses.

Hia Hub has joined forces with Fashion Futures, one of Saudi Arabia’s leading fashion platforms, to curate a dynamic programme of insightful discussions, seminars, masterclasses, workshops, interactive exhibitions and live performances. Over the course of 5 days, Hia Hub will explore the transformation taking place in the

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international fashion, beauty and creative industries with global icons and brands, such as YSL Beauty; Jimmy Choo; Hindash, Celebrity Makeup Artist; Yoon Ahn, Creative Director for Ambush and Dior Homme Jewellery, and Global Women’s Curator for Nike; Karla Welch, Celebrity Stylist and Creative Director; Dexter Navy, Filmmaker and Photographer; Elizabeth von der Goltz, CEO of Browns and Chief Fashion and Merchandising Officer at FARFETCH; and Johan Lindeberg, Founder of J. Lindeberg and JAY3LLE. The programme will also explore the trends driving the fast-growing local and regional fashion and design industries with the top entrepreneurs, designers and personalities, including Designer Andrea Wazen, Fashion Director Jeff Aoun, CEO and Founder of Yataghan Jewellery Sarah Abudawood, and Actress Stephanie Atala.

Hia Hub is also focused on inspiring the next generation of fashion entrepreneurs and creatives by providing a platform to learn and interact with leading global fashion and design institutions. The conference will feature masterclasses and talks with Dr Leyla Neri, Head of the Master of Arts Programs at the French Institute of Fashion, Paris; Dr Andrée-Anne Lemieux, Head of IFM-Kering Research and Chair on Sustainability at IMF & Kering; Adrien Roberts, International Director of Education Accademia Costume & Moda, GFF Trustee, GFWi Chairperson; Flavia Collatina, Senior Leather Goods Designer, Accademia Costume & Moda; Sonia Veroni, CEO Modateca Deanna and Director CKD Master; and Ozlem Cakir, Professional Image and Communication Consultant.

brands, Hia Hub is a chance to connect with industry leaders and exchange ideas on how to foster the industry’s growth for the better. Fashion has a profound influence on every aspect of our lives – art, lifestyle, culture, identity, personal expression, and history. This year, Hia Hub will explore these different and important areas, and showcase the power of fashion.”

Burak Çakmak, CEO of the Fashion Commission, said: “The Fashion Commission is proud to partner with Hia Hub on this year’s Fashion Futures event. Together we are bringing leading academics and experts from regional and global fashion institutions to foster insightful conversations on how the next generation of entrepreneurs and creative talents can chart a new path, owning their stories and fusing purpose with creativity.

At Fashion Futures, our core mission is to educate, facilitate discussions, foster global exchange and create opportunities in our industry. Hia Hub is the perfect platform to do just that.”

Mike Fairburn, Managing Director of SRMGx, said: “This year, we have an exciting and dynamic programme that is bigger and bolder than previous years. Hia Hub will explore the latest trends and topics, connecting fans with our industry’s leaders who are redefining fashion and beauty. We are excited to introduce the new shopping hub, the Billboard Arabia live music stage, pop-up art installations, immersive luxury brand experiences, as well as a whole host of dining and lounge spaces for people to relax and enjoy the evenings. We have introduced a simplified range of ticket options, as Hia Hub is a conference for everyone. So, whether you’re interested in mastering the art of influence with leading digital entrepreneur and luxury consultant Nojoud Al Rumaihi, learning about the latest techniques and trends from Celebrity Makeup Artist Hindash, or looking to spend an evening with friends exploring our many experiences, Hia Hub will truly have something for everyone.”

Mai Badr, Editor-In-Chief of Hia Magazine, said: “Hia Hub is an amazing opportunity to bring our industry together. Now in our 31st year, Hia Magazine has continually developed new ways to engage and interact with our audience. From regional and global fashion icons and visionaries to the top influencers and leading

Since launching in 2021, Hia Hub has become a flagship conference in the region. This year, Hia Hub is back for its third edition with an even bigger programme, with a focus on paying tribute to the contributions the Arab community has made to the world of fashion, art and design.

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SRMG AND WARNER BROS. DISCOVERY LAUNCH ASHARQ DISCOVERY, A UNIQUE FREE-TO-VIEW ARABIC-LANGUAGE INFOTAINMENT PLATFORM

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RMG, the largest integrated media group from the MENA region, has unveiled Asharq Discovery, a new free-to-view Arabic-language infotainment platform, in partnership with Warner Bros. Discovery. Going live today, Asharq Discovery will showcase thousands of hours of premium content from Discovery’s critically acclaimed catalogue, as well as hand-picked acquisitions from all over the region and an exciting lineup of original productions.

The launch of the new platform responds directly to changing viewer preferences and the surging demand for Arabic-language content.

A recent SRMG survey found that over 80% of viewers in the Middle East and North Africa (MENA) region are eager for more Arabic shows.

To cater to a diverse regional audience, the platform offers a wide

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range of genres, including pop science and engineering, crime and mystery, motoring, adventure and travel, food and cooking, wildlife and nature, lifestyle, and reality.

Asharq Discovery features exclusive programmes from Warner Bros. Discovery’s award-winning catalogue including beloved titles from Discovery, Animal Planet, TLC, Investigation Discovery, HGTV, Food Network, and regional favourite, Fatafeat. The selected programmes are fully reversioned with Arabic voiceovers and graphics. At launch, Asharq Discovery’s lineup includes shows never before seen in Arabic and for free including Gold Rush, 90 Day Fiancé, Morgan Freeman’s Through the Wormhole, and Wheeler Dealers.

Asharq Discovery is the result of a long-term strategic partnership between SRMG and Warner Bros.

Discovery. Beyond SRMG’s content

selection rights from Warner Bros.

Discovery’s catalogue, this collaboration will involve the co-production of up to 30 hours per year with Warner Bros. Discovery and HBO. These collaborations will create authentic and compelling stories about MENA, offering opportunities for regional talent since production will take place within the region. Furthermore, Warner Bros.

Discovery has the option to globally distribute co-produced content through the Warner Bros. Discovery platforms and services, thereby showcasing regional narratives to a global audience.

Jomana R. Al-Rashid, CEO of SRMG, said: “Asharq Discovery’s launch is a direct response to the growing demand and changing consumption habits. We can see from several studies that there is an increase in the demand for audio and visual content across our region. The new free-toview platform is the latest example

of SRMG’s transformation strategy in action. At SRMG, we are dedicated to enhancing and expanding our media portfolio and elevating the media and entertainment ecosystem in the region. Just this past month, we launched Asharq Documentary, dedicated to uncovering the stories behind the headlines in politics, business and economics, and history. Now, with Asharq Discovery, we continue to redefine the viewing experience with seven distinct genres, each offering a fresh perspective on storytelling. The Asharq Discovery platform is unique as it provides a wide range of exceptional content in Arabic, and for the first time, for free. Our partnership with Warner Bros. Discovery is testament to our ambition to produce and showcase award-winning, authentic content that captivates and inspires audiences both here in our region and across the globe. The launch is just the start; we have extremely

ambitious plans for co-production, and I look forward to watching the platform’s growth.”

Jamie Cooke, GM CEE, Middle East & Turkey of Warner Bros. Discovery, said: “The entertainment industry in the MENA region is an area of major global talent and transformative growth. We have seen immense changes over the last few years, and MENA audiences are eager for fresh and new content. I am excited to start developing Arabic content that can inspire viewers not just in the region but Arabic speaking audiences around the world. Warner Bros. Discovery has the greatest and broadest collection of brands, franchises, and storytelling IP in the world, and we’re excited to provide a new free-to-view channel where we can reach new audiences and bring them our stories through our partnership with SRMG.”

SRMG boasts a track record of successful partnerships with a prestigious lineup that includes Bloomberg Media, The Independent Group and Billboard.

Asharq Discovery is the latest addition to SRMG’s award-winning ‘Asharq News Network’, which includes Asharq News and Asharq Business with Bloomberg, the fastest growing news channels in the MENA region for the past three years, along with the recently launched Asharq Documentary, featuring hard-hitting and factual documentary content.

Asharq Discovery is accessible free-to-view across the region through satellite coverage on Arabsat and Nilesat, and through the catch-up service Asharq NOW and Asharq Discovery’s social media platforms.

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the Spotlight

THE LUXURY NETWORK SAUDI ARABIA CELEBRATES SAUDI NATIONAL DAY

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he exclusive celebration of Saudi National Day hosted

by The Luxury Network KSA and Patchi was a resounding success. The invite-only event at Patchi Cafe brought together VIP guests and members of the Lamborghini Club for an unforgettable evening in honor of Saudi Arabia’s national holiday.

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the Spotlight

Guests indulged in Patchi’s fine chocolates and viewed the latest luxury vehicles from Lamborghini. The highlight of the evening was a ceremonial cake-cutting to mark the occasion of Saudi National Day on September 20.

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“We were thrilled to host this memorable evening celebrating Saudi culture and pride,” said Abdullah Fakeeh, CEO of The Luxury Network KSA. “Our distinguished guests had the opportunity to connect while enjoying the best of luxury – it was a night to remember.”

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The Luxury Network KSA extends its gratitude to all who attended and made the exclusive event a triumph. We look forward to hosting more unforgettable luxury experiences in the future.

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Brands Directory Altanfeethi

Gold Collagen

Raffles London

altanfeethi.com.sa

gold-collagen.com

raffles.com

AlUla Moments

Hia Hub

Red Sea Global

experiencealula.com

hiahub.com

redseaglobal.com

Aston Martin

Izel Fashion

Rimowa

astonmartin.com

izelfashion.com

rimowa.com

Audemars Piguet

Jaeger Lecoultre

Rosewood Hotel

audemarspiguet.com

jaeger-lecoultre.com

rosewoodhotels.com

Audi

Jet Luxe

Royal Commission for Riyadh City

audiusa.com

jetluxe.com

rcrc.gov.sa

Bayan Linjawi

Joali Being

Samaco Motors

instagram.com/just.bayan

joalibeing.com

samaco.com.sa

Boghossian

Lomar

Saudi Research and Marketing Group

boghossianjewels.com

lomar.sa

srmg.com

Boucheron

Mercedes-Benz

Six Senses Southern Dunes

boucheron.com

mercedes-benz.com

sixsenses.com

CarreraWorld

Mestaria Gallery

Shangri-La.

carreraworld.com

mestaria.art

shangri-la.com

Dr. Majed Garoub

Molton Brown

Tiffany & Co

instagram.com/majedgaroub

moltonbrown.com

tiffany.com

Faisal Zagzoog

Parmigiani Fleurier

TLN Academy

instagram.com/faisalzagzoog

parmigiani.com

tln.academy

Fatimah Al Nemer

Patchi

Warner Bros.

instagram.com/artistfatimahalnemer

patchi.com

warnerbros.com

Four Seasons Hotel

Qannati

fourseasons.com

qannati.com

the ksa edition

ISSUE 12

NOV - DEC 2023

Global CEO The Luxury Network International

CEO The Luxury Network Saudi Arabia

Fares Ghattas

Abdullah Fakeeh

The Luxury Network Saudi Arabia Khalil Al-Alazdi St P.O. Box 2938 Jeddah 23522 Kingdom of Saudi Arabia

Team Members Abdullah Fakeeh + 966 55 559 9595

Tarek Alkateeb + 966 56 664 5145

Alrand Fakeeh + 966 54 343 4305

Contributing Editor Nour Ghattas Creative Assistant Omnya Moaad Naji

Creative Director Reine Nehme

info@theluxurynetwork.sa.com + 966 12 639 5888

www.theluxurynetwork.sa.com

Creative Assistant Hala Rashed

“Disruption is the only way the luxury industry can evolve.”

- Sascha Lilic

The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

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