The Luxury Network KSA Magazine Issue 13 by The Luxury Network

the ksa edition

YOUSEF SHARBATLY CEO of Digitect

LUXURY ENTREPRENEURSHIP ISSUE 13 | JAN - FEB 2024

highlights ISSUE 13 | Jan - Feb 2024

Saddik & Mohamed Attar and Rolex Unveil Jeddah’s Flagship Rolex Boutique on Tahlia Street

Interview with Yousef Sharbatly, Ceo of Digitect

Aston Martin Reveals the World’s Most Bespoke, Advanced and Meticulously Engineered Road Bicycle

Rahaf Alharbi Interview

Interview with Michel Chertouh, Managing Director, Regent Hong Kong

Interview with Fay Fouad

El Gouna Redefines Coastal Living with New Opportunities to Stay, Live, and Play by the Red Sea

Neom Announces Leyja, Its Latest Sustainable Tourism Destination

Saudi Arabia Unveils Master Plan for Riyadh Expo 2030

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The Luxury Network Academy Affluence at your Fingertips

CHOPARD LOVES CINEMA OFFICIAL PARTNER OF THE RED SEA INTERNATIONAL FILM FESTIVAL

or the second time, Chopard is the official watch and jewellery partner to the Red Sea International Film Festival, which will take place between November 30th and December 9th, 2023 in Jeddah, Saudi Arabia.

As part of its enduring romance with cinema, Chopard is proud to once again announce its partnership with the Red Sea International Film Festival. Bringing the best in Arab and world cinema to Jeddah, the third edition will be held from November 30th to December 9th. As the Festival’s watch and jewellery partner, Chopard will have the honour of designing and crafting in its workshops the main award of the competition, the “Golden Yusr for Best Feature Film”: a beautiful rock crystal shell enhanced with 18-carat ethical gold. Always keen to support a new generation of talents, the Maison will also present the “Best Emerging Talent Award”.

As part of this collaboration, Chopard has the honour of crafting the “Golden Yusr for Best Feature Film” awarded by the Festival jury at the end of the competition. This award is beautifully crafted in the shape of a shell from crystal rock, with gold engravings, thanks to the unique expertise cultivated within the Maison’s workshops. In 2022, in line with its commitment to promoting young talents, Chopard created a special trophy entitled the “Best Emerging Talent Award”. In 2023, this distinction will once again be presented to an emerging actor or actress as part of the Festival Awards Ceremony, thus turning the spotlight on a new generation of talents. Commenting on the collaboration, Caroline Scheufele said, “Chopard shares a number of key values with cinema, including a strong focus on daring and creativity. Just like movie stories, our watches and jewellery are thus great sources of emotion and a vector for escapism: they provide a comforting bubble away from the world. Today, we are thrilled to be furthering our commitment to the seventh art through

our partnership with the Red Sea International Film Festival.” “Following the launch of the Only Watch unique piece presented in 2021, this new Royal Oak “Jumbo” Extra-Thin model marks the debut of precious bulk metallic glass into the collection. This first in the watchmaking sector bears witness to the ongoing research into innovative materials conducted by the Manufacture since its creation.” Lucas Raggi - Development Director Audemars Piguet Chopard Loves Cinema Since 1998, Chopard has been a loyal official partner to the Cannes Film Festival. Caroline Scheufele has thus forged unfailing ties with the numerous directors, artists, stylists, actresses and actors whose creations she admires, and on the silver screen, as evidenced by the Maison’s participation in films such as Rocketman (Dexter Fletcher, 2019), Aline (Valérie Lemercier, 2020) or No Time To Die (Cary Joji Fukunaga, 2020), while ensuring that Chopard’s magnificent Haute Joaillerie adds to the sparkle of actresses on the red carpet during the promotion of their films. The love affair between Chopard and cinema is also at the origin of the Trophée Chopard, awarded each year since 2001 to highlight a young actress and actor emerging onto the international scene.

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PARMIGIANI FLEURIER PRESENTS FINAL MASTERPIECES IN LES ROSES CARRÉES SERIES

armigiani Fleurier has presented the last two creations in the Roses Carrées “Grand Feu” collection: Rosa Cosmica and Rosa Alba. Crafted in glittering, autumnal hues - a gold sand dial for Rosa Cosmica and warm yellow for Rosa Alba - they complete the series of five masterpieces. Rosa Cosmica, Rosa Celeste, Rosa Mundi, Rosa Alba and Rosa Mystica are a beautiful celebration of the art of watchmaking. Like their counterparts, Rosa Cosmica and Rosa Alba are unique pieces, representing the absolute pinnacle of Haute Horlogerie, and the height of Parmigiani’s immense savoir-faire. They are not just exquisitely crafted with the maison’s hallmark, intricate “Roses Carrées” motif, but are powered by a highly technical Minute Repeater movement, magnificently decorated. The oneoff timepieces are an ode to traditional artisanship, brimming with mechanical virtue.

Brilliant Bijoux Craftsmanship is at the heart of Parmigiani. The enamellers, engravers and dozens of other artists involved in their production are the “golden hands” of the maison, devoted to their artform and committed to perpetuating founder Michel Parmigiani’s vision of horological excellence. All Grand Feu enameling on the dial and casebacks is hand-polished to create a contrast between the volume and pattern, and hand engraving ensures that the Rose Carrée motif is perfectly aligned to create a striking play of light like shimmering diamonds. Adding to the aesthetic detailing, the beating heart of the novelties brings them to life. One of the noblest and most historic complications, the Minute Repeater is the movement that makes the Rosa Cosmica and Rosa Alba tick – all 392 components of it. Striking the hours, quarter hours and minutes is not enough for these rare timekeeping roses: the incredible tone produced is thanks to the gongs on which the sound is produced, cathedral gongs. Their exceptional length, spanning one and a half trips around the movement, brings a deeper, richer sound, a more sustained vibration and a deeper intensity, all further heightened by the carefully designed case shape. With the intricate Roses Carrées “Grand Feu” collection, Parmigiani Fleurier reaffirms its standing as a technical powerhouse, a maison founded on artisanship, and a watchmaking leader.

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AUDEMARS PIGUET PRESENTS TWO FULLY SET VARIATIONS OF ITS ROYAL OAK “JUMBO” EXTRA-THIN

wiss Haute Horlogerie manufacturer Audemars Piguet presents two new fully set limited editions of its 39 mm Royal Oak “Jumbo” Extra-Thin model. While the first timepiece is crafted in 18-carat white gold and decorated with 1,528 brilliant-cut diamonds, the second combines 18-carat yellow gold with brilliant-cut yellow sapphires. Both models are powered by the selfwinding Calibre 7121, the Manufacture’s most recent and sophisticated extra-thin selfwinding movement that was unveiled in 2022 for the Royal Oak’s 50th anniversary. THE SPARKLE OF A FULL SETTING

These two variations are an evolution of the Royal Oak “Jumbo” Extra-Thin model, revealed in 2018. The 18-carat white gold timepiece is paved with 1,528 brilliant-cut diamonds for a total of ~8.3 carats, which adorn the case, the bezel, the dial and the bracelet. The same gemsetting can be found on the 18-carat yellow gold model, but this time, the timepiece is entirely covered with yellow sapphires for a total of ~10.4 carats. The Manufacture’s artisans have opted exclusively for brilliant-cut stones, 10

giving these two models perfect uniformity. The two timepieces are also the embodiment of “a river”, in the high jewellery world, flowing seamlessly through the entire timepiece. Each gemstone has been carefully selected and cut to meet Audemars Piguet’s highest standards in terms of its purity, cut and colour. The brilliance of the diamonds and sapphires is also enhanced by the mirror-polished chamfers outlining the bezel, the case and the individual links of the bracelet. A LUMINOUS DIAL The two gold dials offer subtle nuances of colour. Each of their 422 stones reflects against the gold bezel, applied hour-markers and hands, offering luminous contrasts. The resulting plays of light enhance the legibility of the hour and minute hands, while the “Audemars Piguet” signature and AP monogram have been discreetly printed onto the sapphire crystal. The background of the date window at 3 o’clock has been specially matched to the watches’ white or yellow gold hues. The same applies to the 22-carat pink gold oscillating weight, visible on the caseback side, which is either rhodium-toned or plated with yellow gold.

THE EXTRA-THIN CALIBRE 7121 The two new models are driven by Calibre 7121, which displays the hours, the minutes and the date. This selfwinding movement has been specially designed for the extra-thin case of the “Jumbo”, without altering any of its finesse. Produced by Audemars Piguet’s engineers and watchmakers, this movement, which is only 3.2 mm thick, took five years to develop. It delivers more energy than the

previous generation (Calibre 2121) thanks to its new construction that includes a larger barrel, thus giving it more power and increased precision. In keeping with Haute Horlogerie codes, Calibre 7121 is embellished with emblematic decorations such as Côtes de Genève, traits tirés and circular satin finishing, which can be admired through the sapphire caseback. These two fully set variations of the Royal Oak “Jumbo” Extra-Thin are available exclusively in Audemars Piguet boutiques. 11

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SADDIK & MOHAMED ATTAR AND ROLEX UNVEIL JEDDAH’S FLAGSHIP ROLEX BOUTIQUE ON TAHLIA STREET

addik & Mohamed Attar and Rolex proudly announce the highly anticipated grand opening of their Flagship Boutique

in Jeddah, located on the iconic Tahlia Street within the esteemed El Khayyat Center. This boutique embodies the essence of luxury,

offering customers an unparalleled shopping experience. The facade of this prestigious boutique stands as a testament, rising over an impressive 25 meters in height. Inspired by the timeless and iconic Rolex fluted bezel, the facade captivates onlookers and brings to mind the brand’s commitment to elegance and precision. Spanning two spacious floors, the boutique boasts a meticulously designed interior that exudes luxury and refinement. With a focus on providing an exceptional customer experience, the boutique features four exclusive VIP rooms, ensuring an intimate and personalized visit for valued clientele. Like the Rolex Boutique in Riyadh, the space celebrates local art and culture, and is decorated with special artwork inspired by the enchanting Red Sea and the vibrant city of Jeddah. For example, an artwork on the ground floor showcases Jeddah in the past and the

present, honoring the city’s rich heritage while embracing the spirit of progress and innovation. On the first floor, a dedicated area has been created for private viewings and exclusive events, catering specifically to VIP customers. The space features a carefully curated library showcasing iconic Rolex elements that underpin the brand’s identity. A special Rolex exhibition presenting the brand’s rich heritage complements this emblematic boutique, offering an immersive experience for clients. The boutique also features, for the first time, handmade, bespoke Venetian glass. No two pieces are the same, and this exceptional craftsmanship closely aligns with the quality and care that goes into each Rolex watch. “I am proud of the efforts made by the Attar and Rolex teams who brought our vision to life,” said Mr. Omar Attar, CEO of Saddik & Mohamed Attar. “I am certain that my

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late father, Saddik Attar, would have been proud of this new milestone, which celebrates over 60 years of sound partnership with Rolex, a partnership that will continue to grow stronger.” ABOUT SADDIK & MOHAMED ATTAR CO. The renowned Attar family is one of the oldest families of Mecca, known since the 1900s for their contribution to currency printing during the establishment of the Kingdom, as well as their profession as merchants and traders in money exchange, gold and silver. The company (Saddik & Mohamed Attar Co.) was one of the first in Saudi, holding commercial registration number 10. The company was a pioneer in services within different industries, including aviation and ground handling. In 1958, the family started its relationship with the Swiss watchmaker Rolex by becoming its official retailer in the Western and Central regions of the Kingdom, and one of its initial agents for more than 60 years.

INTERVIEW WITH YOUSEF SHARBATLY CEO OF DIGITECT Mr. Yousef Sharbatly, a seasoned professional with over two decades of experience, oversees a diverse and multicultural team of hundreds of people. He is the CEO of a Digitect, a digital 360 creative agency, as well as a successful investor, brand owner, and well-known member of a prominent business family. Mr. Sharbatly is also a valued member of the historic Al Nahla Group, one of the oldest family enterprises in Saudi Arabia and the region. In an exclusive interview with The Luxury Network Magazine, XX discusses with Mr. Yousef Sharbatly, reviewing his many businesses and examining how the Saudi market is poised to capitalize on rising commercial potential, moving it to the next level.

Cover Story Establishing Digitect Marketing Company … What was the inspiration behind? How did your industry connections help transform Digitect from a startup into a market leader in just over two years? Arising from a prominent business family in the Kingdom, I noticed a market gap in digital marketing, IT, social media management, and app innovation in 2019. This insight prompted the formation of Digitect, which was motivated by a visionary desire to Uplift the Saudi digital marketing scene. The establishment of strategic connections was critical in establishing Digitect’s direction. The joint efforts and insights acquired from collaborations with industry luminaries have been critical in successfully navigating the complex terrain of digital marketing. Along with Digitect securing market leadership in the Kingdom, you have also swept across various sectors like Food & Beverages, Hospitality, Technology, Retail, e-Commerce, Healthcare, Energy and Automotive. What key strategies helped you navigate the challenges posed by the COVID-19 pandemic? The COVID-19 epidemic posed substantial challenges to organizations across a wide range of industries. Nevertheless, we leveraged our diversified portfolio of Food & Beverage, Hospitality, Technology, Retail, e-Commerce, Healthcare, Energy, and Automotive industries using agile and adaptive methodologies. To enhance decision-making processes, we made use of the studies conducted by leading business consultancies, ensuring resilience and sustainability in difficult circumstances.

With our great interest in the world of e-commerce, we are currently putting our work and efforts into several electronic programs and applications in various fields that will be revealed soon in the field of influencers and retail. For instance, “Mashhoor”, the application that has been launched recently is a platform that enables users and fans to interact and communicate with various celebrities, influencers, and public figures, and request videos or voice messages for their friends and loved ones through the applications easily. Mashhoor aims to enable individuals and entrepreneurs to directly communicate with influencers, invite them to events, or work as ambassadors for their brands. The application hereby fills in the gap and creates a bridge to aid with this connection that will aid many. We are also working on websites as part of our interest in the electronic development process since technology plays a vital role in shaping our vision for our kingdom, and we aspire to make our mark in it.

provide holistic end-to-end solutions due to the smooth integration of PRO DÉCOR, ensuring a unified and influential digital marketing experience for our selective clientele. Given your involvement in Al Nahla Group’s Investment Committee and overseeing the SAMACO portfolio with flagship brands such as Audi, VW, Bentley, Bugatti, Lamborghini, Porsche and Ferrari, how do you manage risk and analysis strategies for existing and future projects? As a key member of Al Nahla Group’s Investment Committee and administrator of SAMACO’s prestigious portfolio, which includes leading automobile brands like as Audi, Volkswagen, Bentley, Bugatti, Lamborghini, Porsche, and Ferrari, my risk management strategy is based on a solid framework. We value detailed market evaluations, rigorous risk assessments, and a deep aware-

Additionally, we have invested in the furniture sector, our brand ‘P Life’ for design and decoration is a global and regional brand whereby we aim to achieve a rapid and sustainable growth through our strategic brand positioning in retail stores or online. Could you please elaborate on the role of PRO DÉCOR in Digitect’s vertical integration strategy and how it has contributed to providing enhanced value to clients? PRO DÉCOR plays an important role in Digitect’s overall vertical integration strategy, contributing significantly to the enhancement of value offered to our clients. PRO DÉCOR becomes an indispensable component in enhancing the quality of our solutions by providing an interconnected and all-encompassing array of services. Digitect is able to 17

ness of industry trends to ensure informed and flexible decision-making. I seek to fortify our strategic planning by actively offering insights into consumer behavior, while continual refinement of risk mitigation methods allows us to negotiate the dynamic digital marketing landscape with agility, assuring the success and sustainability of our projects. Beyond internal processes, our commitment extends to a collaborative approach that aligns our ambitions with clients, Nahla Group, and SAMACO’s goals. This synergistic strategy enhances project execution, solidifying our position as a trusted digital marketing partner. My role extends beyond the Investment Committee to overseeing SAMACO’s diverse portfolio, which now includes strategic investments in the tourism and hospitality sector through a subsidiary called “Al Nahla Hospitality”. Al Nahla Hospitality plans to expand its footprint in the hospitality industry by 2024 introducing new prestigious brands, including acclaimed Moma Group restaurants such as Manko, Noto, Café Laperouse, and Mimosa, to further solidify its status as a hospitality leader.Upscale hotels like SLS, SO, 25Hours, and Fairmont enrich our portfolio, reflecting a commitment to diversification and informed decision-making across various ventures.” Your commitment to Saudi’s Vision 2030 is evident through Digitect’s internship program and socio-economic initiatives. How do you see these initiatives contributing to the empowerment and development of the next generation of Saudi nationals? Our initiatives at Digitect demonstrate our commitment to Saudi 18

Cover Story Vision 2030. This dedication is exemplified by the internship program designed for many Saudi universities students majoring in Media, Advertising, and Communication. This project enables the next generation of Saudi nationals by giving handson experience in the dynamic sector of digital marketing, as well as skills development through mentorship and real-world experiences. Our socioeconomic activities go beyond typical methods, as we actively participate in community-driven programs to develop local talent. We invest in Saudi Arabia’s future by aligning with Vision 2030, developing it through our internship program and programs that improve both local skills and the socioeconomic fabric. We have created a safe and thriving work environment for young Saudi talent, and receiving a great place to work award this year is a testament to our efforts.

Could you share some insights into Digitect’s role in supporting the Hassan Abbas Sharbatly Foundation for Community Service, particularly in Executing Marketing, IT and promotional activities pro bono? Digitect is sincerely devoted to helping the Hassan Abbas Sharbatly Foundation for Community Service’s meaningful efforts. Our collaboration entails performing pro bono marketing, information technology, and promotional activities, motivated by a deep conviction that fostering charity work and a culture of community service across all social media platforms reinforces values of unity, solidarity, and efficient participation in community service. Working with such a prestigious institution resonates with our basic beliefs, and we admire the

Foundation’s significant contributions to the community. Their admirable efforts in erecting mosques, erecting and furnishing social, medical, and cultural institutions, providing food and water packages, and supporting training programs for thousands of people align with our objective to make a meaningful contribution to society’s progress. By offering our services free of charge, we hope to broaden the Foundation’s reach and influence, ensuring that their good efforts receive the attention they deserve and empowering them to continue their important community work. Balancing your professional commitments, including roles at Digitect and PRO DECOR, with your involvement in non-profit initiatives, how do you manage your time effectively? As a leader delegation is key to effective management and I have a brilliant team of people helping me manage my multiple priorities in business. Strategic planning and task prioritization based on impact and urgency form the foundation of my strategy, which I developed through a Master of Business Administration program at SOAS University of London. This educational foundation has provided me with the analytical skills and organizational abilities required to manage complex schedules with ease, ensuring that each commitment receives the attention it deserves. Furthermore, competent use of modern time-management tools and approaches permits the maintenance of a healthy balance between corporate tasks and contributions to non-profit activities. This strategic approach continues to be critical in ensuring efficiency and effectiveness across a wide range of professional and philanthropic endeavors. 19

Cover Story In light of your passion for exploring advancements worldwide, how do you stay informed about industry trends and identify new business opportunities to continually elevate the way you work at Digitect and PRO DECOR? Staying informed about industry trends and identifying new business opportunities is integral to success. I continuously explore advancements worldwide through networking, attending industry events, and engaging with reputable publications. This proactive approach enables us to identify new business opportunities and maintain a competitive edge in the dynamic landscape of Digitect and PRO DECOR. With your educational background from Royal Holloway and SOAS University of London, how have your academic experiences influenced your approach to leadership and decision-making in the business world? With a legacy from a prominent business family spanning over a century in the Kingdom, my academic journey emphasizes the importance of networking and collaboration as the cornerstone of my leadership philosophy. This encourages an inclusive decision-making process that draws on many viewpoints to provide innovative solutions. Furthermore, to maintain a thorough awareness of market dynamics, I regularly use insights from industry studies, particularly those from recognized business consultants. This proactive approach to industry intelligence aids strategic decision-making, putting me in a position to lead with success and creativity across multiple company disciplines. 20

How do you perceive the evolving landscape of the luxury industry in Saudi Arabia, and what strategies does Digitect employ to stay ahead in this dynamic and competitive market? Digitect utilizes a proactive and strategic approach to maintain a leading position in Saudi Arabia’s rapidly expanding luxury industry. Our emphasis on innovation, personalized experiences, and savvy use of digital platforms enables us to effectively interact with discriminating consumers. Staying ahead necessitates a diverse strategy that incorporates insights from top consultancies as well as market trends. Digitect maintains its strong position by paying close attention to consumer tastes, developing technology, and the worldwide dynamics of the luxury industry. This proactive approach guarantees that we not only meet, but anticipate, the changing demands of Saudi Arabia’s dynamic and competitive luxury landscape.

On the Road

A ASTON MARTIN

ston Martin and British titanium bicycle leader J.Laverack have united to create a road bicycle without equal; the J.Laverack Aston Martin .1R.

Developed with input from high-performance automotive designers, the .1R is the most bespoke, most advanced and most engineered bicycle ever created featuring a number of world firsts.

REVEALS THE WORLD’S MOST Synergising the shared values of the two high performance British brands, Aston Martin and J.Laverack BESPOKE, ADVANCED have applied truly innovative design and engineering processes to produce a fully integrated ‘visually boltdesign that possesses an aesthetic purity and obAND METICULOUSLY less’ session to detail beyond compare. ENGINEERED The J.Laverack Aston Martin .1R uses a flawless fusion of parametrically designed, 3D printed titanium and sculpted carbon fibre tubes. This ensures a ROAD BICYCLE lugs frame that not only delivers an exceptional blend of

response and comfort, but also sets new standards of elegance and beauty on two wheels. The smooth unions of the lugs and tubes are truly innovative and

the herringboned weave of the carbon fibre on display is immaculate, despite the intricacy involved in manufacturing. Oliver Laverack, Co-founder of J.Laverack Bicycles, said: “Working with the team at Aston Martin has unlocked new ideas and innovations, the application of which has created a bicycle more advanced than anything currently available on the market. Working in collaboration with Aston Martin we have not only taken our titanium bicycles to new heights but have also unlocked true innovation within the cycling industry, creating a bicycle with unparalleled levels of craftsmanship and performance engineering. “Every component is designed to be part of the whole and to marry perfectly with the adjoining elements, achieving an unsurpassed degree of integration, which lays the foundation for the J.Laverack Aston Martin .1R’s boltless design.” The J.Laverack Aston Martin .1R features faultless clean lines, where bicycle owners would normally expect to find fixings at the stem or seat post. The integrated four piston brake calipers are clean sheet design and required the development of bespoke testing equipment. As a result, there is not a single exposed cable or hose visible on the whole bicycle. Applying innovations from outside the normal sphere of bicycles, everywhere you look on the .1R there are new solutions. Developed in collaboration with the most innovative designers from the high-performance automotive world, the .1R not only adopts design mastery from Aston Martin’s supercar and hypercar programmes but also benefits from the pinnacle of road bicycle engineering. Marek Reichman, Executive Vice President and Chief Creative Officer at Aston Martin, said: “The J.Laverack

Aston Martin .1R is essentially a titanium hypercar on two wheels. The simple, clever genius is how we’ve fused the engineering advancements throughout the bike with a purity of performance design to deliver a viscerally exhilarating riding experience. The result is a distinctive form, born through tradition and technology and handcrafted using only the most advanced materials, befitting the pedigrees and forward-thinking natures of our two iconic British companies.” Each owner will be invited to Aston Martin’s headquarters in Gaydon where a full fitting will take place with the founders of J.Laverack, providing limitless opportunity to customise their uniquely personal .1R. Customers can select the exact same colour palettes and trim choices available on Aston Martin’s cars, providing the opportunity to pair car and bike, should they wish to. Meanwhile, everyone will be able to specify their dream version of a .1R courtesy of the integration of the road bicycle into Aston Martin’s multi-award-winning online configurator. As well as the saddle and handlebar tape, this digital tool allows users to individually specify the colour of the tubes, lugs, forks, stem, seat post and handlebar drops.

If desired, the carbon fibre can of course be left bare in order to show off the beauty of the material. Accents such as the bottom bracket cups, brake calipers, and the brake disc centres have a special ceramic coating that can be picked out in bronze or muted in black. When a customer then takes delivery of their custom J.Laverack Aston Martin .1R, they will notice that each bike and its components such as hubs, cranks and frame are numbered, forever linking them as part of a whole. The bicycle will also be supplied with its own case, either in aluminium or carbon, which will double as both a travel solution and somewhere to display the .1R appropriately. Each .1R travel case will also include a track pump that matches the bike, featuring Alcantara or leather covered handles, and sits securely inside the protective cases. About the J.Laverack Aston Martin .1R J.Laverack Aston Martin .1R is not a bicycle simply to be gazed at - it has been purposefully designed with performance and riding experience at the core. For example, the integrated brakes are not merely attractive, the use of four pistons as opposed to the usual two gives greater progression and feel through the levers. The .1R’s frame demonstrates a similar blend of form and function: By using a combination of Ti 6Al/4V titanium, which is known for its lively ride qualities, and carbon fibre to provide the requisite stiffness, the .1R 24

has a responsiveness that will delight everywhere from the rough cobbles of Flanders to the soaring climbs of the Pyrenees. Further evidence that the .1R has been designed for long, enjoyable days in the saddle is manifested in the unparalleled way in which each bike can be tailored to its owner. Although custom fitting isn’t new in the world of bicycles, it is usually more in the realm of made to measure, whereas the J.Laverack Aston Martin .1R is truly bespoke. Typifying this philosophy, each Sphyr stem - named after the hammerhead shark (Sphyrna) - will be 3D printed from titanium to each owner’s unique measurements. Reach and width can all be specified with absolute precision. Continuing in this vein, while crank lengths are generally only available in increments of 2.5mm, the owner of a .1R will be able to specify his or her crank length down to fractions of a millimetre. This is thanks to bespoke, 3D printed titanium tips on the carbon crank arms. The saddle height will be adjusted using a set of beautiful bespoke titanium collars that can be interchanged. Each bicycle will also be supplied with a unique set of tools, that will sit alongside the collars, inside a beautifully handmade wooden tool case. The phrase ‘badge engineering’ has often been associated with collaborative bicycle projects in the past, but

On the Road the J.Laverack Aston Martin .1R brings a rather different meaning to the expression. Set under the lacquer, the metal badges on this bicycle have truly beautiful engineering behind them. Each one measures just 40 microns thin and employs the same process used on the Aston Martin Valkyrie’s badge, which was dubbed the lace wing. The hypercar’s wheel design can be glimpsed in miniature in the titanium piston caps of the brakes on the bike, while if you inspect the beautifully machined cups on the threaded bottom bracket of the .1R and you will notice parallels with the central wheel nuts on an Aston Martin Valkyrie. Other details include the pierced stem, which artfully mirrors the side strake on an Aston Martin DB12 yet still allows enough room for the internal routing of the brake hoses. The titanium thru axles are also a work of art, with a wall thickness of just 0.7mm in places. And, unlike other bicycles, the end of each axle is hidden on the non-drive side.

Blend the innovative with the traditional, the sublime beauty and precise functionality of the J.Laverack Aston Martin .1R is something extremely special. Handcrafted in the UK it is a true collaboration between two companies that are at the forefront of their fields. Aston Martin’s founders Lionel Martin and Robert Bamford were brought together through racing bicycles at London’s historic Bath Road Club and there is little doubt that the .1R, the world’s most bespoke, advanced and meticulously engineered bike, is something they would have been thrilled by. The J.Laverack Aston Martin .1R will make its public debut at Rouleur Live in London on Thursday 2 November. A celebration of cycling culture, Rouleur Live is taking place at Truman Brewery, London from Thursday 2 November until Saturday 4 November. To find out more about the J.Laverack Aston Martin .1R, please visit astonmartin.jlaverack.co.uk

Customers will be able to choose from any of the three 12-speed groupsets used by professionals in the UCI World Tour. Whether there is a preference for, Shimano Dura-Ace Di2, Campagnolo Super Record Wireless or SRAM RED eTap AXS, the J.Laverack Aston Martin .1R can be built accordingly. The .1R’s bespoke chainrings are machined from aluminium and the sizes can be specified by each owner. The AERA Components Æ|55 wheels are also unique to the .1R, featuring 55mm deep carbon tubeless rims with an internal width of 22mm. They are laced with 28 Sapim CX-Ray spokes that continue a black colour scheme on the wheels, as do the hubs that have been designed specifically for the .1R and are machined to perfection from high strength aerospace aluminium before being finished in a custom brevet black colour way. Continental has even created a 30mm wide special stealth black version of its GP5000S TR tyres, which are the optimal width for the specially made carbon rims and offer a perfect blend of speed and comfort. The C13 saddle from British company Brooks has been specifically commissioned for the .1R. Each saddle can be trimmed in the owners choice of leather or Alcantara, and is finished with a single titanium rivet. The same material choice is available for the handlebar grips, with the full suite of Aston Martin colours on offer. 25

On the Road

DUCATI DIAVEL FOR BENTLEY: EXCLUSIVITY, PERFORMANCE AND CRAFTSMANSHIP IN A TRUE TWO-WHEELED WORK OF ART

ucati and Bentley are proud to jointly announce a new, limited-edition motorcycle that celebrates the best of both iconic brands: the Ducati Diavel for Bentley. Born from a collaboration between the two manufacturers, the project links Ducati and Bentley with a vision of performance, craftsmanship and exclusivity. The result is a striking synthesis of technology, style and performance capable of making enthusiasts dream. The bike will be revealed to the public tonight with a ‘fuorisalone’ event at Art Basel in Miami, the overseas edition of the most prestigious European contemporary art fair. On the sophisticated technical base of the high-performance and comfortable Diavel V4, Ducati has integrated characterising elements of the Bentley Batur – of which only 18 examples will be handcrafted by Bentley - to create a motorcycle unique in terms of elegance and design. The Diavel for Bentley will be created in a numbered series limited to 500 examples, plus an additional 50 even more special “Ducati Diavel for Bentley Mulliner” motorbikes. The latter are reserved for Bentley customers, and include the personalisation and individuality that is so intrinsic to the Batur on which the bikes are based. 26

The Inspriation – Bentley Batur Batur is Bentley’s most powerful production car ever, with a 740 PS twin-turbo W12 engine. More than that, the Batur combines benchmark Bentley craftsmanship with sculptured, muscular bodywork that defines a new design DNA for Bentley with previews a new design direction for the brand. The visual message communicates great power and elegance, without ostentation or excess. The 18 examples of the Batur are individually hand-crafted by Mulliner, the oldest coachbuilder in the world and Bentley’s in-house bespoke division.

Diavel for Bentley The Centro Stile Ducati, in collaboration with Bentley designers, created a new design for this special motorbike, drawing inspiration from the Batur from which it takes the lines of the side view. The Scarab Green colour, sophisticated and refined and rich in metallic shades comes from the Bentley Mulliner palette and is used throughout the bodywork. The decisive and aggressive lines of the Diavel V4 have also been profoundly revised through the technical components: many of the characteristic features of the Batur 27

On the Road

are taken up in different parts of the bike. The forged rims, designed and created for this motorbike, recall the shapes of those of the car and are painted in Dark Titanium Satin, leaving some machined surfaces visible. The side air intakes reflect the twotone front grille, one of the most recognizable elements of the Batur. The triangular rear extractors refer to the corresponding elements of the car. The front mudguard, the fairing and the upper view of the tank recall the ribs on the front bonnet, while the single-seater tail, which can be replaced with a passenger seat, takes many styling cues from the rear of the Batur. Many of the bodywork components are made of high-quality carbon fibre (fenders, headlamp cover, engine, exhaust and radiator covers, radiator shrouds, side panels, tail piece). The rider’s seat, in black Alcantara, is inspired by the interior of the car, with precision workmanship that reveals the underlying red fabric

with the same to that of the Batur seats and with the Bentley logo embroidered on the rear pad. The dual outlet exhaust, with its cover, has been redesigned to harmonize with the refined lines of the bike. Diavel for Bentley Mulliner In addition to the 500 Diavel for Bentley examples, Ducati also offers a series of just 50 examples, called Diavel for Bentley Mulliner. The 50 Diavel for Bentley Mulliner motorbikea will be available exclusively to customers of Mulliner, who through direct collaboration with the designers of the Centro Stile Ducati, will be able to configure their Diavel for Bentley Mulliner with different colours for the saddle, front brake calipers, carbon fibre parts and rims. They will also be able to choose the same colour as their car for the bodywork parts or one of those from an exclusive palette selected by Mulliner’s designer for this special and highly exclusive series.

The Final Details The Diavel for Bentley, like all collectible Ducatis, is delivered with a certificate of authenticity, a passenger seat and a motorcycle cover. The name of the model and the production number of the unit are shown on a plate inserted in the carbon fibre cover of the vertical head, on the right side of the motorcycle. Both the dashboard, equipped as standard with turn-by-turn navigator, and the LED matrix of the rear light cluster offer a special animation at the keyon which makes the Diavel for Bentley even more unmistakable. Finally, each Diavel for Bentley will be delivered in an exclusive personalised wooden case. The collaboration between the two manufacturers has also led to the creation of a Capsule Collection, reserved for Diavel for Bentley owners, which allows customers to complete their look with a jet helmet and a technical jacket (available in both men’s and women’s versions) in a limited edition, characterized by a colour scheme that reflects that of the motorbike. The Diavel for Bentley adopts the 1,158 cc V4 Granturismo engine, a central element of its design and at the same time a highly refined technical choice. Powerful (168 hp), rich in torque but also extremely light and compact, it is at the same time fluid and usable right from the lowest revs. The Twin Pulse combustion order, together with the dedicated exhaust system, unmistakably characterize the timbre of the exhaust. This joint project stems from Ducati and Bentley both being part of the Volkswagen Group’s “Progressive Brand Group”, which also includes Audi and Lamborghini.

THE SUPERCAR OF SUVs

Test Drive DBX707 astonmartin.com Overseas model shown

RAHAF ALHARBI

INTERVIEW

The Trendsetter Having participated in an international beauty pageant, how do you perceive the intersection of beauty, luxury, and cultural representation? How does this reflect on your personal style and preferences? The intersection of beauty, luxury, and cultural representation is a complex and multi-faceted topic. Beauty pageants often showcase a wide range of cultural representations and aesthetic standards, reflecting the diverse backgrounds and ideals of beauty from around the world. These events provide a platform for women like myself from different cultures to showcase their unique beauty, style, and perspectives, which can be empowering. In terms of luxury, beauty pageants are often associated with glamorous lifestyles and high-end fashion. This intersection contributes to the promotion of luxury brands and fashion trends while also highlighting cultural influences in the world of beauty and style, which I think is great. My Personal style and preferences are deeply influenced by my Saudi background, participating in a beauty pageant lead to a broader understanding of beauty and style, which left me with an increased appreciation for diversity and cultural aesthetics. Balancing a medical career, acting, and participating in an international beauty pageant is quite diverse. Can you share how these different pursuits complement each other in shaping your identity? Each pursuit undoubtedly contributes unique elements to my identity, and the combination of these endeavors created a rich tapestry for my personal growth and experience. The medical field gave me a sense of purpose and empathy, It required studying long hours dedication, a commitment to lifelong learning and a strong sense of responsibility towards others. Acting, on the other hand, allowed for my creative expression & emotional exploration. It was a form of storytelling and connection. Participating in a beauty pageant was a personal goal it was an opportunity to prove to myself and the world that we as Saudi women are capable of anything. The combination of Balancing these diverse pursuits lead to a deeper understanding of myself, a broader

perspective on the world, and an ability to connect with and inspire others from a variety of backgrounds and experiences. Finding harmony among these different endeavors required a strong sense of self-awareness and a commitment to self-care and well-being. By embracing these diverse pursuits and allowing them to complement and enrich one another. Being the first Saudi participant in an international beauty pageant in Napoli, Italy, is a remarkable achievement. What motivated you to take on this experience, and what impact do you hope it has on perceptions of Saudi women globally? Participating in an international beauty pageant as the first Saudi woman was an incredible experience and an opportunity to break boundaries and stereotypes. The decision to take on this experience came from a deep desire to challenge misconceptions about Saudi women and to represent the diversity and talent within my country on a global platform. Being a Saudi participant in an international beauty pageant also served as a source of empowerment and inspiration for other Saudi women, by proving that it’s possible to break new ground while also taking in consideration our background and values, this also allows for cultural exchange and understanding. It provides an opportunity for people from different parts of the world to learn about Saudi culture, traditions, and the capabilities of Saudi women, which can contribute to breaking down barriers and building bridges between different cultures and societies. It can challenge the one-dimensional narratives and stereotypes about 31

Saudi women, providing a more nuanced and humanizing understanding of their experiences, aspirations, and capabilities. By showcasing the diversity and talent of Saudi women. As a public figure, your appearances at various events are often under the spotlight. How do you approach fashion and style, particularly when it comes to incorporating elements of luxury into your wardrobe? As a public figure, the way I approach fashion and style is influenced by the understanding that my appearances are under constant scrutiny. When it comes to incorporating elements of luxury into my wardrobe, I do so with a thoughtful approach that considers both personal expression and the image I wish to convey to the public. One of the key factors in my approach is authenticity. While incorporating elements of luxury into my wardrobe, I prioritize authenticity and personal expression. It’s important to me that my fashion choices reflect my own sense of style and identity. This means being selective with luxury pieces that truly resonate with me, rather than simply following trends or wearing items for the sake of their brand or status. my approach to incorporating luxury into my wardrobe involves mindful curation. I am conscious of the messages that my fashion choices convey, and 32

therefore, I take a deliberate and thoughtful approach to curating a wardrobe that communicates sophistication, and cultural awareness. This means considering the cultural and social contexts in which I will be wearing pieces and ensuring that they are respectful and appropriate. As a public figure representing a Saudi cultural background, I find value in incorporating elements of my heritage into my style, whether through traditional craftsmanship, textiles, or design motifs. This approach allows me to showcase the rich artistic heritage of my culture while integrating it harmoniously with luxury fashion elements. I strive to use my platform to promote inclusivity, diversity, and ethical consciousness in the fashion industry. This means supporting local designers and brands that embrace sustainable practices, ethical production, and diversity in their creative vision. As a strong believer in the law of attraction, how do you incorporate this mindset into your daily life and decision-making processes? I incorporate this mindset into my daily life and decision-making processes in several key ways. First and foremost, I focus on maintaining a positive and optimistic mindset. I believe that our thoughts

The Trendsetter and emotions have a profound impact on the energy we emit and the opportunities we attract. Therefore, I strive to cultivate a mindset of gratitude, optimism, and abundance. The world of beauty and fashion often collaborates with luxury brands. Have you had the opportunity to collaborate with any luxury brands, and what kind of projects or partnerships would you find particularly exciting? Collaborating with luxury brands in the beauty and fashion industries is exciting and mutually beneficial. The world of beauty and fashion presents a wide array of potential projects and partnerships when collaborating with luxury brands, I personally find partnerships or collaborations that focus on sustainable and ethical fashion or beauty initiatives exciting. The intersection of luxury and sustainability is an area of increasing importance, and partnering with luxury brands to create eco-friendly, ethically sourced, and socially responsible products and collections is both rewarding and impactful. In terms of partnerships, I prefer working with luxury brands to support diversity, inclusivity, and empowerment in beauty and fashion. Collaborations that celebrate diversity in product ranges, advertising campaigns, and brand messaging is very powerful and inspiring, fostering a sense of inclusivity and representation for all individuals, engaging in philanthropic endeavors and cause-related marketing initiatives with luxury brands is personally fulfilling. Partnering with brands to support charitable causes, social impact projects, or community initiatives that align with my values and resonate with the brand’s audience creates a sense of purpose by making a meaningful difference in people’s lives. As someone who practices the law of attraction, how do you manifest and attract experiences of luxury and opulence into your life? Manifesting in my opinion is a lifestyle it has many aspects to it and involves aligning thoughts, emotions, and actions with the vibration of abundance and prosperity. By practicing mindfulness, visualization, and affirmations, I aim to align my thoughts and emotions with the reality I wish to create, thereby harnessing the power of the law of attraction to manifest positive outcomes in my life.

What role do you think luxury plays in shaping cultural identity, especially in the context of a globalized world? How does this influence your choices and contributions as a Saudi woman in the public eye? Luxury has a significant impact on shaping cultural identity in a globalized world, the role of luxury in shaping cultural identity is a dynamic and evolving aspect of globalized societies. In Saudi Arabian culture luxury is intertwined with traditions, values, and societal norms, reflecting both historical significance and contemporary influences. As a Saudi woman in the public eye, the influence of luxury on cultural identity and personal choices is a multifaceted consideration, I always try to approach the influence of luxury with thoughtfulness, integrity, while also preserving my cultural heritage. Luxury is often associated with exclusivity and attention to detail. How do you incorporate a sense of luxury into your everyday life, whether it’s in your home, travel, or personal rituals? The concept of luxury is subjective and can be defined in various ways based on individual preferences and lifestyle. So incorporating a sense of luxury into my daily routine can be a mindful practice, savoring and appreciating the finer details of my day, Whether it’s through personal rituals or infusing elements of luxury into my house and wardrobe or luxurious travel experiences, in my opinion the appreciation of these fine details contributes to a heightened sense of well-being and enjoyment. 33

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INTERVIEW WITH MICHEL CHERTOUH

MANAGING DIRECTOR, REGENT HONG KONG How does your extensive global hotel management experience, spanning various countries and cultures, contribute to your leadership style at Regent Hong Kong? I was born and raised in Paris, which is renowned for its luxurious and refined hospitality and “joie de vivre”. It was there that I first developed a deep appreciation for exceptional service and creating memorable guest experiences. Over the course of my career which has spanned innumerable countries and cultures, I have developed a leadership style which centres on a global mindset that emphasises inclusivity and diversity within the team. With this rich experience, I’ve garnered profound insights into varied guest expectations, preferences and cultural intricacies. I’m committed to creating an environment where every team member, irrespective of their background, feels valued and empowered. My exposure to different markets has sharpened my adaptability to industry trends and evolving guest demands. I champion innovation and creativity, ensuring our team is forward thinking and delivers outstanding guest experiences. My experience in global hotel management has ingrained international standards and industry best practices, which form the bedrock for maintaining top-tier service quality, operational efficiency and guest satisfaction at Regent Hong Kong. Overall, I think my extensive global hotel management background helps me to foster a culture of inclusivity, innovation and excellence at Regent Hong Kong. This 34

strong foundation then enables our team to provide a truly world-class experience tailored to the diverse needs and expectations of our guests. As someone fluent in multiple languages and holding dual citizenship (French and Brazilian), how do your diverse linguistic and cultural skills play a role in fostering a globally inclusive atmosphere within the Regent team? My fluency in multiple languages, including French and Portuguese, plays a significant role in fostering a globally inclusive atmosphere within the team. This linguistic diversity allows me to effectively communicate and understand the perspectives of individuals from various cultural backgrounds.

In addition, my multi-cultural background gives me a profound appreciation for different customs, traditions and business practices. This understanding enables me to cultivate an environment that celebrates diversity and encourages the integration of various cultural practices. By doing so, we foster a global mindset within the team, acknowledging and leveraging the unique strengths each team member brings to the organisation. While I am residing in Hong Kong, where the local Cantonese language is not my native tongue, I hold immense respect for the local culture. I recognise the beauty and significance of the local customs and traditions and appreciate their contributions to the overall hospitality experience. This respect and understanding allow me to create an environment that values and embraces the local culture, ensuring that our guests experience an authentic and immersive stay.

we strive to create an authentic and immersive experience that showcases the region’s unique flavours, traditions and artistic expressions. Collaborating with local artisans, we curate exceptional experiences that highlight the best of Hong Kong’s cultural tapestry. Being located on the harbour’s edge in the heart of the revitalised Tsim Sha Tsui area of Kowloon, we are thrilled to be part of a neighborhood that has seen great transformation over the last few years. The renovated HK Museum of Art, alongside the Space Museum and Cultural Centre, Avenue of Stars and the

With Regent Hong Kong undergoing a stunning transformation, how do you envision the hotel contributing to the vibrant cultural landscape of Kowloon and its emergence as a global travel destination? We deeply appreciate the rich cultural heritage of Kowloon and its appeal to global travellers. By infusing local elements into our offerings – from the dining experiences to showcasing works by local artists, 35

Victoria Dockside complex with K11 Musea all comprise the area where our hotel is situated. This offers a myriad of attractions for both visitors and Hong Kong residents. We recognise the significant role that TST plays in the city’s tourism landscape, and we are proud to contribute by providing immersive experiences for not only guests-in-residence, but those who visit our Dining Destination. We are also within easy access of the West Kowloon Cultural District, with exciting new world class attractions including M+ and Hong Kong Palace Museum. Meanwhile the West Kowloon Station offers a seamless transportation infrastructure and connection to the Greater Bay Area and beyond. At Regent Hong Kong, we are committed to ensuring that every guest enjoys a memorable and culturally immersive stay that reflects the vibrant energy of Kowloon and the evolving tourism scene in Hong Kong. Could you elaborate on the role of sustainability in Regent Hong Kong’s transformation and how the use of raw and natural materials aligns with the hotel’s commitment to environmental responsibility? Sustainability is integral to Regent Hong Kong’s transformation and our commitment to environmental responsibility. An important part of the hotel’s sustainability journey is setting the right methodology and benchmarks. Regent Hong Kong uses the IHG Hotels & Resorts Green Engage System to measure and manage the environmental 36

impact. In addition, there are certifications the hotel is targeting to achieve. These act as guides to making the best available choices with the focus on reducing energy use and carbon emissions, waste reduction and water conservation and our commitment to our people and community. When it comes to energy conservation, we carefully selected the construction materials for the hotel renovation. New equipment and systems were installed to fully optimise the energy efficiency of the property. Energy-efficient systems, such as LED lighting and smart controls, optimise energy usage. Waste management and recycling initiatives are also prioritised. In addition, the hotel has launched its BMWi7 all-electric limousine transportation, an example of minimising our ecological footprint while maintaining a sense of luxury. We actively support the local community, reducing our carbon footprint by partnering with local suppliers and artisans who share our sustainability values. Sourcing

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locally minimises transportation emissions and also boosts the local economy. In addition, we take further steps towards sustainability. We prioritise the use of eco-friendly materials. For example, our staff uniforms are made from recycled materials, including recycled plastic bottles and Tencel, an eco-friendly fibre made from wood. We have implemented Nordaq water filtration systems to reduce the use of plastic water bottles, thus conserving resources. Our goal is to provide an exceptional guest experience while demonstrating our commitment to environmental responsibility. As a “visionary leader,” how do you inspire innovation, reinvention, and an elevated guest experience within your team at Regent Hong Kong? To inspire innovation, reinvention and an elevated guest experience within my team at Regent Hong Kong, I foster open communication, collaboration and a safe environment for innovation. I aspire to lead by example, demonstrating a passion for innovation and excellence in all aspects of the guest experience. A priority is

the professional development of all colleagues and providing training and growth opportunities to empower team members. A mindset of continuous improvement is encouraged with regular evaluations and experimentation in order to adapt to the ever-changing guest preferences. Successes are celebrated; and contributions are recognised to create a positive and motivating environment. Given your background in project management, how do you approach the challenges and opportunities associated with the reopening of the flagship Regent property in Victoria Harbour? We have created clear milestones, but we also remember to be flexible, adaptable and ready to tackle any unforeseen challenges that may come our way. This was definitely the case during the total transformation of the hotel during the pandemic. But it’s not just about the plan; it’s about the people. Communication is the lifeblood of our hotel, so we have established open channels with all stakeholders. We foster transparency and manage expectations, ensuring that everyone is on the same page. To bring our vision to life, we harness the collective expertise of our diverse team. From marketing and operations to compliance, we’re tapping into each person’s unique skills and perspectives. Together, we are navigating through the intricacies of the hotel transformation and reopening, leveraging technology for efficiency and data-driven decision-making. 37

The mention of the BMWi7 all-electric ultra-luxury limousine service reflects Regent Hong Kong’s commitment to reducing its carbon footprint. Can you share more about the hotel’s initiatives in sustainable practices and how they align with the evolving preferences of environmentally conscious guests? Regent Hong Kong is dedicated to implementing sustainable practices that align with the evolving preferences of environmentally conscious guests. Our initiatives extend beyond the introduction of the BMWi7 all-electric ultra-luxury limousine service. One of our key focuses is energy efficiency. We have implemented systems and technologies throughout the hotel to minimise energy consumption. This includes the use of LED lighting, smart thermostats and motion-sensor controls to optimise energy usage in guestrooms and the public areas. By reducing our energy footprint, we aim to contribute to a greener future. Waste management and recycling are also integral to our sustainability efforts. We have established comprehensive recycling programs throughout the hotel to minimise waste and promote proper disposal and recycling practices. Additionally, we actively seek to minimise single-use plastics and explore alternatives that are more environmentally friendly. At Regent Hong Kong, we are continually evaluating and evolving our sustainable practices to meet the 38

changing expectations of our guests. We actively listen to feedback and stay informed about emerging best practices in the industry to further enhance our sustainability initiatives.. Looking ahead to 2024, the Regent Hotel is set to open in Jeddah. How does this expansion align with the broader vision and goals of the Regent brand, and what unique contributions can the Jeddah property bring to the luxury hospitality landscape? The Regent expansion with a new hotel in Jeddah in 2024 aligns perfectly with the overarching vision and goals of the Regent brand. Renowned for its commitment to delivering extraordinary guest experiences that embody the essence of the destination, Regent aims to create a stunning property that not only reflects the local culture but also surpasses the expectations of its discerning clientele. The Jeddah property will play a significant role in realising this vision by offering an unparalleled luxury experience that immerses guests in the city’s vibrant energy and showcases its rich heritage and the Regent brand’s service and design hallmarks. In your role, you emphasize creating an environment where your team can thrive. How does Regent Hong Kong support the professional growth and ambitions of its colleagues, particularly in the context of the hotel industry’s evolving landscape? The professional development of our colleagues is definitely a priority, we have a comprehensive training

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programme in-house. Also, as part of IHG Hotels & Resorts, our colleagues have access to the IHG MyLearning online platform with hundreds of classes in dozens of languages, enabling colleagues to learn new skills and explore various paths within the industry. We promote from within whenever possible. That includes opportunities within IHG Hotels & Resorts family of brands. Our colleagues also have access to apply for positions within the global world of IHG Hotels & Resorts. Meanwhile the IHG Academy offers people valuable work experience and life skills through hotel internships and placements globally. It has evolved into a best-in-class online learning platform called IHG Skills Academy, which provides IHG and like-minded partners free online education, courses and opportunities for people looking to build their confidence and get employment ready. As someone who has experienced diverse cultures around the world, could you share a personal anecdote or lesson learned during your international journey that has significantly shaped your perspective on leadership in the luxury hospitality industry? When living and travelling in Japan, I learned a valuable lesson in leadership from Japan’s concept of omotenashi, meaning wholehearted hospitality. Witnessing the unwavering commitment of Japanese hospitality professionals to anticipate and exceed guests’ needs has taught me the power of genuine care and

attentiveness in creating exceptional experiences. It emphasised servant leadership, leading by example and empowering team members. From both my international travels and living in so many different countries, I have also learned that cultural sensitivity and adaptability are crucial for personalised experiences. A thoughtful and empathetic leadership approach has a transformative impact, fostering a culture of genuine care and creating extraordinary guest experiences. Having lived in various countries, is there a particular place or experience from your personal life that holds a special significance for you and has left a lasting impact on your journey? After living in various countries, there is one place that now holds a special significance for me and has left a lasting impact on my journey: Regent Hong Kong. When I arrived here, I was warmly welcomed into a community where everyone shared their unique Regent memories with me. It was a remarkable experience to be part of a team that not only cherishes the hotel’s rich history but also strives to create new and unforgettable moments for our guests. Being able to contribute to bringing back cherished memories for our guests while also creating new ones for them is incredibly rewarding. It has reinforced my passion for hospitality and the role I play in providing exceptional experiences. Regent Hong Kong has become more than just a place of work; it has become a place where I am privileged to be part of people’s cherished memories and the creation of new ones. 39

INTERVIEW WITH FAY FOUAD The Saudi film industry has been gaining recognition internationally. How do you think this recognition is reshaping the perception of luxury in Saudi Arabia? It’s really exciting to see people from all over the world noticing Saudi films. It’s like we’re opening a window to our world that wasn’t there before. For a long time, when people thought of luxury in Saudi Arabia, they probably pictured expensive cars and shiny skyscrapers. But now, our movies are showing a different side of luxury. It’s in the stories we tell, the traditions we share, and the art we create. It feels like we’re saying, “Hey, there’s more to us than just the glitz.” Our real luxury is in our imagination, the tales passed down from our grandparents, and the beauty of our culture. It’s about what makes us unique and proud, not just the stuff we own. Luxury brands often seek to align themselves with cultural influencers. How do you envision your role in bridging the worlds of luxury and Saudi cinema?

As a prominent figure in the Saudi entertainment industry, how do you see Saudi cinema contributing to the country’s image of luxury and sophistication on the global stage? I’ve seen our Saudi film industry grow so much recently. It’s amazing to be part of it. Our movies are like windows into our world - they show our past, our culture, and what we dream for the future. People often think of Saudi Arabia as a place of wealth and luxury, but our films are about much more. We’re telling stories that are rich in ideas, full of new thinking, and show our nation’s drive to achieve great things. Through these stories, we’re inviting everyone to see the real beauty of our country - it’s not just about money or fancy buildings, but about the people, our dreams, and the heart of Saudi Arabia. 40

I’ve always seen a special connection between the glamour of luxury brands and the magic of movies. They both have a way of telling stories that touch our hearts. In my acting career, I feel like a storyteller, bringing tales to life on screen. When I work with luxury brands, it’s like we’re mixing two worlds – their beautiful, stylish vibe with the stories we tell in our films. It’s more than just making things look pretty; it’s about adding a layer of our culture and heritage to that shine. I love the idea of blending the richness of our traditions with the elegance of these brands. It’s like weaving a beautiful tapestry that speaks to our audience, connecting them to something deeper and more meaningful. Saudi Arabia has been making significant investments in its entertainment and cultural sectors. How do you believe this investment impacts the portrayal of luxury in your country’s film industry? As a young actress in Saudi Arabia, I’ve felt a real change in the air with all the new support for arts and

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But what really struck me was the conversation I had with the designer sharing with me the vision behind each piece, how it had drawn inspiration from different cultures, and the meticulous craftsmanship that went into making them. It wasn’t just about looking glamorous; it was about wearing a story, a piece of someone’s heart and hard work. Wearing his creation on the red carpet, I felt a sense of pride and responsibility – it was more than just an outfit, it was a representation of art and culture. This even motivated me to play the role of a young Saudi fashion designer trying to create her bath in life and showing how hard it is to reach your goals, that was in “Mama Ghanima” early this year, and got nominated as favorite rising actress in the upcoming Joy Awards.

culture. It’s like we’ve been given a new set of colors to paint with. It’s not just about having more money to make movies; it’s about what this investment means for the stories we can tell and how we tell them. We’re moving away from just showing the shiny surface of luxury - the kind you can buy. Now, we’re exploring a deeper kind of luxury in our films. It’s about the richness of our history, the warmth of our traditions, and how they meet our modern dreams and ambitions. This new support is helping us weave these elements together, creating films that show a different, more thoughtful kind of luxury. It’s about capturing the spirit and heart of Saudi Arabia, not just its wealth. Can you share any personal experiences or anecdotes related to luxury collaborations or encounters within the entertainment industry? Absolutely, I’ve had some memorable experiences with luxury collaborations during my career. One that stands out was when I worked with a high-end fashion brand for a film premiere. The whole process felt like a glimpse into another world. I remember visiting their showroom, and it was like stepping into a dream. The dresses were like pieces of art, each telling its own story through designs and luxurious fabrics.

In your opinion, what unique aspects of Saudi culture and heritage can contribute to the luxurious aesthetics and storytelling within Saudi cinema? My journey as an actress in Saudi has been a real eye-opener in understanding the intersection of cinema and luxury. Each project I’ve been a part of, each role I’ve played, has been like a new chapter in a book, revealing a little more about the world of Saudi cinema and its unique relationship with luxury. In Saudi Arabia, luxury often conjures images of grandeur and opulence, but in our films, it’s depicted with more subtlety and depth. It’s not just about displaying wealth or lavish lifestyles. Instead, it’s about showcasing the richness of our culture, the depth of our storytelling, and the elegance of our traditions. It’s a more nuanced kind of luxury – one that’s woven into the fabric of our stories, whether it’s through the depiction of our beautiful landscapes, the intricate details of our traditional costumes, or the sophisticated portrayal of our customs. Outside of your acting career, what are your personal interests and hobbies? How do you unwind and recharge? Family and friends… cooking, reading, sports and travel. 41

Can you share a memorable moment from your life that had a profound impact on your journey as an actress? I’ll never forget this one night, early in my acting career, after a local theater show. The play was about a young Saudi woman, a character a lot like me, trying to find her way between old traditions and new dreams. It was the last show, and I was feeling all sorts of emotions. Then this lady came up to me, her eyes brimming with tears. She told me how my character’s journey spoke to her, how it felt like her story too, and how it gave her a bit of courage to deal with her own life. That moment really hit me deep. It was like a light switched on, showing me how powerful stories can be, how they can touch someone’s heart and maybe even change a bit of their world. It made me see acting differently. From then on, it wasn’t just about being on stage or screen. It was about reaching out, sharing stories that might give someone else a bit of strength, a bit of hope. I started picking my roles with this in mind, hoping to be a voice for those stories that don’t always get heard. It’s like a promise I made to myself, to keep finding those stories that need to be told, those that might light up someone else’s world, even if it’s just for a moment. As someone who’s achieved success at a young age, what advice would you give to other young individuals aspiring to excel in their chosen fields? For anyone stepping into the world of acting, or any field really, I’ve learned that finding your passion is like finding a guiding star. It’s that deep love for what you do that makes the long, exhausting days and the setbacks seem worth it. In this industry, it’s so important to hold on to who you really are. Your unique voice, your perspective – that’s your magic. And the world around us, it’s always changing, so keeping up with new methods, technologies, and trends keeps you sharp and in tune with the times. But let me tell you, resilience is your best friend in this journey. There will be times when doors close, when you face criticism, and it’s in these moments that you need to find strength in yourself, to rise again even stronger. Having a circle of support – family, friends, mentors – they’re your safe haven, the 42

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ones who’ll hold you steady when the waves get rough. And remember, every small victory, every little step forward is worth celebrating. It’s these small wins that add up and keep you going. But through it all, staying humble keeps you grounded. The glitz and glamour are part of the journey, but they’re not the journey itself. Never forget where you started, the people who stood by you, and the lessons you’ve learned along the way. That’s what keeps you true to yourself and true to the art you love so much. Being a role model for many, how do you handle the pressures and responsibilities that come with fame and success? Being in the spotlight and knowing that people, especially young fans, look up to me, comes with its own set of pressures and responsibilities. It’s something I think about a lot. There are days when the weight of being a role model feels heavy, when every choice I make, every word I say, seems to carry extra significance. What I’ve learned is to take it one day at a time and stay true to myself. I try to be mindful of my actions and their impact, but I also remind myself that I’m human – I make mistakes, I learn, and I grow. It’s important for me to show that it’s okay not to be perfect, that it’s

okay to have flaws and to work through them. I think there’s something powerful in being real with people, in showing that success doesn’t mean having all the answers or doing everything right. Can you tell us about any upcoming personal or professional milestones or goals you’re excited about in the near future? Working on several projects, between acting and developing. My passion to storytelling goes beyond acting, I love to be part of the story. Lastly, what’s a fun fact or hidden talent about you that your fans might not be aware of? Here’s a little secret: I find cooking incredibly therapeutic. After a long day of shooting or rehearsals, there’s nothing more relaxing than coming home and losing myself in the rhythm of chopping, stirring, and sautéing. It’s a world away from acting and a side of me that not many see the home chef who finds joy in the simple pleasure of making a meal. Maybe one day, I’ll share some of my special recipes with the world!

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INTERVIEW WITH DR. DINA ALNAHDY CHAIRWOMAN OF CEC CIRCULAR ECONOMY CO. What initially sparked your passion for sustainability and the environment, leading you to pursue a career at the intersection of business and environmental management? Since I was a child I’ve witnessed my mother care for environmental issues which became part of my core values. Meanwhile My Father peace be upon him had a contracting company and he used to engage me in meetings where I had the opportunity to understand the client’s perspective from a business angle which sparked the realization of environmental issues that intrigued me. In 1995 he supported me to start ENTEC environmental technology establishment providing economical environmental solutions. Throughout the years & my participation in global events I grasped the global sustainable direction and incorporated the latest methodologies & technologies into our services. In 2016 I was invited by the Nietherland government to visit various public & private circular economy entities & projects.. the concept blew me away and took me on a new journey of design & supply chain. In 2019 I started Circular economy company unlocking new business potential for our partners through rethinking strategies, curating actions and reporting sustainability data as well as building capacities. 44

As a founder of the “Hand in Hand National Environmental Awareness Initiative,” what inspired you to take a hands-on approach to environmental education, including breaking a world Guinness record? I wouldn’t call it education but more of community awareness and that came as being part of the community & a mother that seeked behavior change in both young and not so young generations. The Guinness world record attempt was a tool to grab attention.. and it worked. We had around 1.2 million beneficiaries from all walks of life and over 200 girls & boys volunteer ,supervised by 6 renowned Saudi artists it was a massive collective effort with a global achievement breaking the world record of the largest environmentally friendly hand printed canvas in the world (10.235m2). Im proud to say it’s the only Guinness world record under the name of “the people of Saudi Arabia” and was gifted to King Abdullah peace be upon him on the Saudi national day 23 September 2013 How do you see the role of mentorship in your career, either as a mentee or mentor? I consider it a day to day aspect that should be a default to any true leader.

How do you unwind or find balance outside of your professional commitments? Any hobbies or activities that provide you with a sense of relaxation or inspiration? Nature to me is a sanctuary where I cleanse my eyes,mind and soul, greenery & water soothes me. Watching all kinds of wild life around me,I tend to focus on tasbeeh and how Allah has created unique beauty in everything. As activities I enjoy all kinds of water sports including scuba diving. And like to listen to different genres of music. I get inspired by traveling to new places & thrive on new adventures & experiences. As a speaker and moderator at global forums, what has been the most memorable moment or interaction that stands out in your mind? I had a good share of both good and bad experiences and interactions, but what always gave me pride was when attendees would come to me after a panel or presentation in surprise and awe of me being a Saudi woman AND in this domain which gave me the opportunity to flaunt my country’s leadership,culture &potentials.I’ve been called a dual ambassador..one of Saudi woman and of Saudi environmental sustainability and I love to keep that momentum going.

I’m extremely proud of what we as a country achieved and of what we aspire to achieve in the near and far future. In your journey, you’ve received numerous awards and accolades. Is there a specific recognition that holds a special place in your heart, and why? Yes they were many alhamdulilah but the special one in my heart is the Guinness world record, the reason is that before the kick off of the project my beloved father passed away, I was devastated and felt crippled and numb till my team very softly and politely asked me if we were going to commence with it or not. So I pushed myself very hard to get up and move and it was the best thing I could have done .. I put all my focus into it and each day the feeling of happiness was getting stronger with every remark or comment or gratitude I heard and felt from volunteers and beneficiaries , I made a sojood to Allah end of every day praying for my father and wishing for him to be proud of me, also it was an immense opportunity to do alot of philanthropy in his name. Alhamdulilah may Allah accept all our good deads. Looking ahead, what aspirations or goals do you have for the future, both professionally and personally? Our kingdom’s vision 2030 and 2060 net zero goals are an aspiration and my goal is to greatly support various sectors in achieving the sustainable development targets while ensuring the economical growth and prosperity of Saudi. I’m very confident of CEC’s team & proud that we are the chosen

partnersby public & private entities to achieve their respective goals. We work beyond the borders and aspire to be the global leader in sustainability & circular economy service providers. On a personal level I wish to know that my grandchildren’s kids will live a healthy high quality life. How do you believe the luxury industry can effectively integrate sustainability and circular economy principles without compromising the exclusivity and prestige traditionally associated with luxury brands? Integrating sustainability and circular economy into the luxury industry is a chance to redefine exclusivity with eco-consciousness.

Adopting innovative, sustainable materials and processes is crucial, as shown by Gucci and Stella McCartney, who’ve enhanced their prestige while attracting eco-aware customers. Storytelling is key, allowing brands to forge deeper connections by embedding sustainability into their narrative. In this scenario, the luxury market battle is not only economic and financial (e.g., market share, sale, and profit) but also involves sustainable initiatives to acquire new customers because sustainability allows firms to differentiate their offerings. Transparency is also vital, as evidenced by Dolce & Gabbana’s criticism for their opaque sustainability efforts, highlighting the need for brands to be open and engage consumers in their sustainability journey. Collaborations and personalized, 45

sustainable products further enrich the luxury experience. I believe that true luxury in today’s world is not just about opulence and rarity, but also about responsible and ethical production. Given your role as a sustainability advisor, what strategies do you recommend for luxury brands to incorporate environmental considerations into their manufacturing processes and supply chains? The concepts of luxury and sustainability are related to the production of certain luxury items that entail the use of precious, unique, and high-quality materials Beyond the opportunity to differentiate itself from competition sustainability has become a fundamental pillar in the business of luxury industry. A key strategy is the implementation of sustainable supply chain practices. Companies must rethink their value chain structures, reconceive governance mechanisms, and innovate business models. Moreover, it requires that firms to design and manage a sustainable supply chain practices according to the circular business models and strategies to tackle environmental, financial, and social issues. Training plays a pivotal role at CEC in supporting luxury brands to harmonize their manufacturing processes with environmental objectives. We offer extensive training programs designed to guide these brands towards more sustainable practices. A prime example of our effective approach is our work in AlUla, Saudi Arabia, with the sustainable tourism sector. There, we implemented a program for identifying gaps and building capacity 46

around sustainable sourcing and waste reduction. These efforts are a testament to our commitment to embed eco-friendly practices in the luxury industry, proving that luxury and sustainability can coexist and even enhance each other. In your experience, how can luxury brands leverage their influence to drive positive environmental and social change, both within the industry and on a global scale? In 2023, the value of the personal luxury goods market worldwide was estimated to be 353 billion euros. I believe in ethical luxury and the power (and means) that luxury brands have to make a difference. That’s why my company, CEC, recently launched what we believe to be a measurable action not just an initiative “The Sustainable Champions Story”: Where we work together with companies including the luxury industries from co-capturing, analyzing, leveraging, capitalizing and advancing their ESG matrix and practices.

Moreover, recognizing them as champions and sharing their best practices is a clear driver for others to join the call to action and learn from the best. Luxury brands, like Lucid, have a unique opportunity to lead by example. By adopting sustainable practices, they not only contribute to environmental preservation but also influence consumer and industry behaviors globally. For instance, Lucid’s advancements in electric vehicle technology demonstrate how luxury and sustainability can coexist, encouraging others in the sector to follow suit. As the chairwoman of “CEC Circular Economy co.” how has the company contributed to providing economical environmental solutions to the luxury sector, and what unique challenges does this sector pose? As the chairwoman of CEC Circular Economy Co., I recognize the unique position the luxury sector holds in terms of environmental impact and the potential for meaningful

The Trendsetter

change. Our company has been instrumental in facilitating economical environmental solutions tailored specifically to the luxury industry. We understand that sustainability is not a destination but a continuous journey of improvement and innovation. In collaboration with our clients, we offer a comprehensive approach, encompassing consulting, training, and strategy development to seamlessly integrate sustainability into their core values and mission. Our initiatives range from co-creating bespoke solutions to unique sustainability challenges, to leveraging our collective influence in advocating for environmentally friendly policies and practices industry-wide. A notable challenge in the luxury sector is maintaining the balance between exclusivity and eco-consciousness. We tackle this by helping brands navigate the delicate interplay of upholding their prestige while transitioning to more sustainable practices, ensuring that luxury and sustainability are not seen as mutually exclusive but as harmonious and essential complements to each other. “Circular Economy Co.” focuses on sustainability and circular economy innovations. Can you elaborate on how these innovations can be tailored to align with the values and expectations of luxury consumers? At CEC, we recognize that digital technology and sustainability create a virtuous cycle. We’re connecting data things and people in innovative and sustainable ways by

using sustainable technologies for better business performance and a competitive edge. We prioritize investment in technologies that will deliver two-for-one benefits to achieve organization’s financial and sustainability goals. Luxury brands like LVMH Moët Hennessy Louis Vuitton are investing in AI to research and develop new sustainable materials. AI helps in simulating and testing the properties of new materials, speeding up the innovation process while ensuring that these materials meet the high standards expected by luxury consumers. Another example is AI-driven inventory management systems are being adopted by brands like Prada. These systems predict demand more accurately, reducing overproduction and waste. They also help in identifying the most efficient routes for transportation, reducing carbon footprint. Being a part of the Saudi Leaders Majlis, How do you see the role of luxury brands in contributing to the overall economic and sustainable development goals of Saudi Arabia? Luxury brands can help diversify the Saudi economy beyond its traditional reliance on oil. By investing in the luxury retail sector, these brands can create jobs, stimulate growth in related industries like tourism and hospitality, and contribute to the country’s Gross Domestic Product (GDP). Saudi Arabia’s foray into luxury markets is multifaceted, exemplified by initiatives like Red Sea Global Tourism, which is transforming the Red Sea coast into a hub for luxury tourism, aiming to

diversify the economy beyond oil while creating jobs and aligning with sustainability goals. AlUla is being developed as a luxury tourist destination, combining its stunning landscapes and rich cultural heritage with high-end accommodations to both preserve its history and boost the local economy. The investment in Lucid Motors aligns the country with the luxury electric vehicle market, contributing to economic diversification and environmental sustainability, while positioning Saudi Arabia at the forefront of green technology. Furthermore, the promotion of Saudi luxury brands in fashion and jewellery showcases local craftsmanship and design on a global stage, helping to preserve and promote traditional arts and crafts and carving a unique identity for Saudi luxury goods internationally. Your involvement in the B20 Saudi Arabia “Energy, Sustainability & Climate Taskforce” suggests a broader perspective on sustainability. How can luxury brands actively engage in global sustainability initiatives and contribute meaningfully? I am convinced that sustainability creates value is part of my strategic vision for Luxury vertical. Sustainability can – and must – give rise to new, highly ambitious business models and become a lever of competitiveness for luxury brand globally. Luxury and sustainability are two words you may not particularly expect to find in the same sentence; However, Positive luxury isn’t as far away as we may think. Those who want products of the highest quality do not have to compromise on ethics — that luxury and sustainability can go hand in hand. 47

Escape Diaries

EL GOUNA REDEFINES COASTAL LIVING WITH NEW OPPORTUNITIES TO STAY, LIVE, AND PLAY BY THE RED SEA

Launches North Bay, a new neighbourhood with family homes designed by LEGORRETA on an open lagoon Unveils Remal El Gouna Glamp, an innovative, luxury glamping experience in the Red Sea

ituated along the stunning Egyptian coastline of the azure Red Sea, El Gouna has been celebrated for over three decades by residents and visitors from around the world for its laidback, luxurious seaside lifestyle. Developed by Swiss-based Orascom Development, the leading international developer of vibrant, integrated communities in Europe, the Middle East and North Africa, El Gouna is a vibrant Egyptian coastal town that spans an impressive 36.9 million square metres. Today, El Gouna announced a new neighbourhood, North Bay, and exclusive glamping accommodation, Remal El Gouna Glamp, which will further enhance this coastal haven’s allure for region’s residents and visitors. El Gouna epitomises an aspirational, multicultural lifestyle known as the “El Gouna State of Mind”. Drawing individuals from more than 50 countries, 25% of property owners are not Egyptian citizens, mainly Europeans, and nearly one-quarter (23%) of them are British nationals. Founded in 1999, El Gouna is a safe, idyllic town with 9,200 residential units and 18 world-class hotels along 12 kilometres of shoreline. A variety of sought-after amenities including restaurants, international schools, a hospital, banks, workspaces, marinas, two award-winning golf courses, and a spacious

culture and conference centre, also sit within this beautiful, gated community. Mohamed Amer, CEO of El Gouna, commented: “El Gouna has long been redefining luxury living and leisure experiences in an understated, sustainable fashion that makes it an ideal destination for our diverse blend of international residents and visitors. With direct flights to nearby Hurghada International Airport from a number of European and Middle Eastern countries, El Gouna is a competitive

option for both real estate and hospitality with year-round sunshine and more benefits when compared to similar European destinations. We understand the intrinsic value of our stunning natural surroundings, and our new initiatives, North Bay and Remal El Gouna Glamp, are seamlessly woven into the tapestry of El Gouna’s awe-inspiring beauty.”El Gouna’s Latest Residential Real Estate Project – North Bay El Gouna’s residential real estate market is thriving. From apartments 49

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to standalone villas in 42 neighbourhoods set amidst lagoons, golf courses and other desirable locales, El Gouna has a home for every taste. El Gouna launches North Bay, its newest neighbourhood designed in collaboration with LEGORRETA, the international architectural firm known for its human-centric and nature-inspired designs. North Bay encompasses 140 homes ranging between single and double storey stand-alone villas and twin villas, will offer serene living. The beautiful neighbourhood boasts iconic architecture and community amenities, which create an unparalleled living experience overlooking an open lagoon uniquely connected to the sea. The project also benefits from the expertise of EDSA, an award-winning planning and landscape firm that upholds an environmentally based approach to design. Amer commented: “Our aim has always been crafting neighbourhoods that are focused on serenity and quality of life whilst thoughtfully integrated with its natural environment. With a booming tourism industry and exceptional property management services, El Gouna is highly sought after for property purchase and rentals, delivering attractive hassle-free yields for investors.” 50

El Gouna Plus – One-StopShop In addition to the real estate products the town offers, it has launched the El Gouna Plus platform the fully-fledged property management offering, which appeals to international homeowners looking for turnkey solutions and peace of mind. The platform offers Design & Renovation, Property Management and Home Services. With a dedicated account manager assigned to each homeowner, the centralised one-stop-shop provides homeowners with peace of mind for all El Gouna living needs. A Sneak Peek at El Gouna’s Next Hotel – Remal El Gouna Glamp El Gouna boasts 18 hotels that cater to various tastes, ranging from lavish five-star resorts to intimate boutique hotels, all offering beautiful, comfortable rooms and adhering to the highest international

quality standards and environmental regulations. The newest addition, planned for Summer 2024, is Remal El Gouna Glamp. Situated amidst a backdrop of mountains and sea views, it is set to redefine the way guests connect with nature and indulge in relaxation. The luxurious accommodation will offer in-room facilities with ultra-comfort at the forefront, including skylights for stargazing, Jacuzzis and BBQ areas. The eco-friendly architecture and design alongside glamping activities will cater to both laid-back and adrenaline-seeking travellers. Amer commented: “With the rise of glamping as a pioneering concept that fits within the eco-tourism trend, we are thrilled to unveil Remal El Gouna Glamp as the first glamping experience in El Gouna. This newest addition to Orascom Development’s hotel portfolio complements El Gouna’s

expansive selection of hotels and activities, inviting guests to indulge in a luxurious retreat amidst serene natural surroundings.” A Vibrant Destination El Gouna’s calendar of events caters to a wide range of interests and passions, making it a dynamic and captivating destination for all. Whether you’re a film enthusiast, sports aficionado, or simply looking to soak up the vibrant atmosphere, there is always something to do. just came to a closing by second half of December For those seeking an active lifestyle, the town holds a myriad of sports activities and events including its own Egyptian Premier League football club and the Water Sports Festival offering opportunities to compete and enjoy the natural surroundings. El Gouna’s amenities add to the thriving town and set it apart, making it a destination for international travellers and homeowners year-round. 51

ALULA ARTS FESTIVAL RETURNS IN 2024: WORLD-CLASS PROGRAM AND CITY WIDE ART CELEBRATION AWAITS

lUla Moments announced today that the internationally coveted AlUla Arts Festival is back in the ancient city for a third successive year from February 8, 2024. Met with audience acclaim since 2022, the multi-arts festival returns to the limelight with a world-class program for visitors to explore, featuring flagship events, immersive exhibitions, and creative initiatives for a city-wide celebration of all things art. Running until February 24, this three-week program of city-wide art will cast a unique spotlight on AlUla’s status as a place of creative inspiration and cultural exchange for millennia; igniting imagination, sparking dialogue, and highlighting AlUla as a leading centre for contemporary art and art in the landscape with a vision to revive the ancient arts of civilisations gone by. At the heart of the festival is its exceptional trio of flagship events. Desert X AlUla returns for its third edition from 8 February – 23 March 2024, placing visionary contemporary artworks by Saudi and international artists amidst the extraordinary desert landscape of AlUla. Free and open to all, Desert X AlUla is the first site-responsive exhibition of its kind in Saudi Arabia, fostering exchange between artists, curators and international and local communities, shaped by a curatorial vision that takes the desert as its inspiration.

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Another delight for visitors will be Wadi AlFann, the soon-to-open cultural destination where large-scale, site-specific works of contemporary land art will be permanently placed in AlUla’s stunning desert landscape from 2026. Opening at this year’s festival as part of Wadi AlFann’s pre-opening programme is an exhibition by Saudi artist Manal AlDowayan showcasing her participatory work capturing stories from AlUla’s communities, which is leading towards her era-defining commission for Wadi AlFann, titled Oasis of Stories. The exhibition ‘More than meets the Eye’ completes the flagship event lineup, where visitors will explore an exhibition of modern and contemporary works by Saudi artists. With support from a host of prominent Saudi art collectors, the exhibition will re-canonise the history of modern and contemporary art in Saudi Arabia, documenting the story of artists and recent movements. The exhibition is part of the pre-opening program for the contemporary art museum in AlUla, a museum of regional and global contemporary art with the Arab world at its core. Elsewhere during AlUla Arts Festival, visitors can look forward to a host of live performances, photography exhibitions, street-art tours, cinema screenings, and hands-on workshops. The latter will be available at Madrasat Addeera, AlUla’s mixed-use creative hub, and range from palm weaving, pottery, and jewelry to geometry, 3D strictures, textiles, and many more. Culture enthusiasts can also visit Design Space AlUla, which will be opening during the Arts Festival with its inaugural exhibition. As a historical crossroads, a center of arts and culture, and home to innovative civilizations across the millennia, AlUla is the perfect locale for such a world-class art spectacle. Further AlUla Arts Festival announcements will follow soon and more information is available on the Experience AlUla website.

EXPERIENCE FAMILY BLISS THIS UAE NATIONA L DAY AT PATINA MALDIVES, FARI ISLANDS

uests can celebrate the UAE National Day with family fun, surrounded by the azure blue waters of Patina Maldives, Fari Islands. Patina Maldives offers 90 contemporary one- to three-bedroom Beach and Water Pool Villas, alongside 20 Fari Studios, all of which embody a harmony of sanctuary and stimulation. Set in the Fari Islands archipelago in North Malé Atoll, guests can immerse themselves in a new expression of island life through thoughtful family experiences, tailor-made wellness journeys, interactive music

programmes, captivating culinary experiences and more. Guests at Patina Maldives are spoilt for choice with a wealth of family and well-being experiences. Children can enjoy their time at Patina Maldives’ worldclass kids club, Footprints, where activities are centered on play as a medium of self- discovery, giving all children their own space to develop life-long foundational skills of creative confidence and inquisitiveness.

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From 15th November onwards, guests can attend holistic healing sessions with practitioner, Sunitha. Sunitha has been initiated and blessed by many living Gurus such as HH The Dalai Lama, Sri Sri Ravi Shankar and many other Himalayan Masters. Visitors can also experience the artistry of Martina Candela, a renowned Sandal Maker, in an exclusive series of guest workshops where Martina will guide attendees through the intricate process of crafting bespoke sandals using sustainable raw materials.

Patina Maldives has a range of offers to select from: patinahotels.com Prices start from AED 5,877 (approx. USD 1,600) Patina Maldives, Fari is located in the new Fari Islands archipelago in the North Malé Atoll, just 45 minutes away from Velana (Malé) International Airport. For more information about Patina Maldives, Fari Islands, please call +960 400-0555 or visit patinahotels.com

Escape Diaries

NEOM ANNOUNCES LEYJA, ITS LATEST SUSTAINABLE TOURISM DESTINATION

he Board of Directors of NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, today announced Leyja, its latest tourism destination, further strengthening and enriching the Kingdom’s ecotourism offering. Located in NEOM and steeped in history and mythology, Leyja starts from the Gulf of Aqaba coast and its alluring waters in the west, then winds inland to form a magnificent natural valley carved between 400m-high mountains that have been crafted over long centuries by the power of nature and water.

Leyja builds on NEOM’s ongoing commitment to becoming a multi-faceted destination and supports the Kingdom’s efforts to build a strong and sustainable tourism industry under Saudi Vision 2030. Aligned with NEOM’s strategy to designate the majority of its land across its destinations and cities as a nature reserve, 95% of Leyja will be preserved for nature and will combine innovative, ecological design and construction techniques to ensure the development seamlessly blends into the landscape.

Leyja’s three hotels have been intelligently and sensitively designed by world-leading architects to complement the surrounding nature, operate sustainably, and provide distinct experiences. The three properties will offer 120 elegant boutique rooms and suites, split equally with 40 keys at each. The first property is tailor-made for active adventure. The deconstructed design ascends the walls of the wadi like a staircase, its structure effortlessly tracing the

topography with minimal disturbance of the terrain’s natural lines. Its unique location, folded into the cliff top and valley sides, lends itself to those seeking rock climbing and other high-octane experiences in the surrounding area. The second property rises from the rock to sit prominently at the heart of the wadi’s largest oasis, functioning as an enchanting gateway to discovery and exploration of the valley that continues beyond. The impressive staircase ascending from the canyon to the entrance of the property is a journey of discovery, offering unrivalled views of the valley in all its beauty.

mountain biking and climbing on offer for those looking for adventure. Leyja is NEOM’s latest development and follows the announcement of the project’s flagship regions, including Sindalah, its luxury island; THE LINE, a cognitive linear city

that represents the future of urban living; Trojena, its year-round mountain destination and the first outdoor ski experience in the GCC region; and Oxagon, the reimagined industrial city and home to advanced and clean industries in NEOM.

The third property is an immersive wellness retreat that promotes longevity, with a high-tech, reflective façade mirroring the surrounding beauty and valley walls. This allows the wadi’s natural passage through the property’s center, providing visitors with a unique and interactive experience. Once developed, Leyja will offer an extensive selection of refined experiences and activities, including fine dining and contemporary restaurants presented by world-renowned chefs. Wellness facilities and rooftop infinity-style pools across the three properties are also key features. Extensive guided wadi walks, and enthralling hiking trails set in the valley’s dramatic mountain landscapes await guests, with 57

K AIA SEASON: A RHYTHMIC REVIVAL OF THE SENSES

aia is back with a fresh groove, delivering a fusion of great vibes and culinary delights that take diners on a tropical Pacific Rim journey. The highly anticipated Kaia season promises a vibrant DJ music night and a one-of-a-kind blend of flavors in a stunning setting on the Jeddah Corniche. This season guests can look forward to energetic and up-beat evenings under the magical skies overlooking the Red Sea. DJ Lea Koha, a multi-talented artist renowned for her musical prowess, will elevate the experience, and infuse each night with her unique mix of rhythm and beats. Every evening from Tuesday to Saturday, Afro-house music takes center stage, providing the perfect soundtrack to complement the vibrant city atmosphere and the dynamic terrace setting.

Inspired by the Hawaiian word for “Sea,” Kaia encapsulates the essence of a seaside holiday. The mixology team at Kaia has crafted an array of innovative beverages, including eclectic mocktails and a selection of iced teas, perfect for starlit evenings in Jeddah. Kaia’s menu further surprises with exotic drinks mixed for the local pallet, options include the Hawaiian Breeze with hints of rosewater and pineapple or the Rosemary and Watermelon Fizz with homemade rosemary syrup and fresh watermelon juice. Kaia’s menu invites diners on a global culinary expedition, from the tranquil shores of Hawaii to the rich culinary traditions of Japan. Each dish presents a delightful twist on familiar flavors, celebrating the diversity of Pacific Rim cuisine. Notable highlights include the Anticucho Roll, a Nikkei-inspired sushi with fried fish, avocado, smoked

Escape Diaries

Panca chili sauce, and scorched salmon topping. Discerning palates can relish the Wagyu Sando, featuring truffle mayo, panko, breaded tenderloin with a marbling score of 6, served with sweet potato fries on the side. For a sweet ending, indulge in Sweet Tacos, consisting of caramelized banana, dulce de leche, and chocolate pearls. Kaia extends a warm invitation to guests, offering a delectable culinary journey paired with breathtaking seafront views and an enchanting musical backdrop. An unforgettable experience awaits at Kaia for all who appreciate life’s social and entertainment pleasures. As Jeddah’s outdoor season begins, Kaia makes its much-awaited return, catering to a sophisticated crowd of young Jeddawis seeking the latest nightlife hotspot. With music at the forefront of the Saudi entertainment scene, Kaia continues to be an iconic hotspot for a second season. For more information, kaiajeddah.com 59

ANANTARA DESARU COAST RESORT & VILLAS LAUNCHES ISLAND HOPPING AND OUTDOOR ACTIVITIES EXPERIENCES FOR GUESTS OFFERING WORLD CLASS HOSPITALITY, THE RESORT HAS CURATED NEW ACTIVITIES TO ENHANCE GUESTS’ STAY

nantara Desaru Coast Resort & Villas is pleased to offer exclusively curated excursions to create memories and delight guests during their stay in Desaru Coast. Anantara Desaru Coast has partnered with Junglewalla Desaru to develop day trips such as Coral Islands Explorer, Sungai Lebam river cruise, Lebam River kayaking, Belungkor Hill hiking, Fun-fishing and Sibu Island. These off the beaten track and unique excursions will add some excitement besides the existing activities around the Resort and Desaru Coast such as nature walks, visit to Desaru Fruit Farm and Adventure Waterpark. Sungai Lebam river cruise, Lebam River kayaking and Fun-fishing tour are centered at Lebam River which is a 20 minutes drive away. 60

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Guests will be taken on a boat ride to either spot wildlife, kayak through a mangrove forest or do some fishing. These excursions including Belungkor Hill hiking are approximately between 3 – 5 hours long. Coral Islands Explorer and Sibu Island excursions are 9 hours including a two hour dive to Mersing Jetty. Coral Islands Explorer takes you on a tour in Sultan Iskandar Marine Park where you can snorkel (without fins), have lunch and relax at one of the islands whereas the Sibu Island tour takes you to visit a turtle sanctuary and Twin Beach where it is the only place in southern Malaysia that you can enjoy both sunrise and sunset on a stretch on twin beaches. The Resort prides itself as a holiday destination for families and like-minded guests who are keen to discover more about the wonders of nature in Desaru Coast. Alternatively, The ELS Club Desaru Coast provides the golf enthusiasts with the choice of two award-winning golf courses. For the guests who prefer to remain around the Resort, there is Desaru Beachlife & Tidepool Discovery

which is a walk on the beach at low tide to discover the hidden small creatures that come up to look for food. Be amazed by the patterns on the sand created by Fiddler crabs. Bird watching: Desaru’s Winged Gems is another activity that capitalises on the birds that are seen in Desaru Coast such as Stork Billed Kingfisher, Oriental Pied Hornbill and Crested Serpent Eagle. Guests will be guided by a birding expert to spot these birds. Our Morning and Evening Nature Walks by our Resident Naturalist is a fascinating walk around the property where the names and benefits of the plants and flowers will be explained. Some even have a fable linked to them. To help develop a love for plants and nature, our Recreation department has arranged for Terrarium Making class on Saturday afternoons. Guests are encouraged to bring their terrarium home as a memento of their stay here. Wellness workshops has also been introduced recently to inspire people to DIY simple items such as relieve pain balm, coffee scrub and bath bomb. Daily classes are rotated to give guests insights on

how to create their own amenities that are almost purity-free. Our regular exercise sessions such as Sunrise Dong Sticks are on weekdays and Yoga sessions are on weekends. Both these activities are on the beach. The resort’s 111 accommodations comprise of 90 tastefully decorated deluxe rooms in low-rise buildings that overlook the gardens, lagoon and ocean. Thirteen standalone double story luxurious oneand two-bedroom pool villas are located around the lagoon. The design draws heavily from traditional kampung houses that are constructed to suit the tropical Malaysian climate with floor-toceiling windows, slanted carved wooden panels, louvres and vents under the roof, and wide-open doors that allow natural airflow to cool the interior. The three- and four-Bedroom Beach Residences offer modern expansive areas with private pool for small families. Some of the Beach Residences have direct beach access. For more information and reservations, please contact desaru@anantara.com or visit www.anantara.com 61

HONAYDA’S STRIKING OPENING WITH HALIMA ADEN AT RIYADH FASHION WEEK

Runway À La Mode

n outstanding display in a cosmic set up, HONAYDA opens day 2 of Riyadh Fashion Week with an immersive show taking guests to the outer space. A powerful symphony of cosmos inspired by the brave astronaut women defying norms and gravity on a mission to the moon. The stunning Halima Aden, who retired in 2020, makes her much anticipated come back with HONAYDA after 3 years, with a stellar entrance at the Riyadh Fashion Week. Taking place on the 22nd October, at the King Abdullah Financial District (KAFD) in Riyadh, characterized by its cutting edge skyscrapers,

the HONAYDA Spring Summer 24 collection blends with the futuristic aspect of one of the Kingdoms’ modern landmarks. Renowned for embodying the essence of femininity and strength, HONAYDA seized the spotlight during the grand launch of its Spring Summer 2024 Cosmos collection. A collection where textures intertwind across electric blue taffeta, dark magenta crepe paired with lustrous satin, flowy chiffon and soft lace encapsulating the various facets of the universe. Vibrant crystals mixed with HONAYDA signature metallic threads recreate

dreamy pieces of the starry space. Body shaping silhouettes make a debut this season, with modernized mermaid cuts and structured shoulders with powerful lines remain a constant of the brand ethos with dramatic capes adding character to the looks. Celebrates the courage and resilience of women in space, paying homage to those intrepid explorers who have ventured beyond our planet’s confines. The collection is a tribute to their extraordinary achievements, as they defied gravity and expanded the frontiers of human knowledge and perception.

2023 SAW LEEM EXPAND ITS PRESENCE IN THE UK MARKET AS THE FIRST MIDDLE EASTERN CLOTHING BRAND TO LAUNCH ON SELFRIDGES.COM 2023 saw leading fashion house Leem expand its global presence with its launch on Selfridges.com, one of the most prestigious department stores in the United Kingdom. Leem has been at the forefront of the fashion industry, growing a loyal modest fashion following globally. This expansion marked another significant milestone for the brand this year, making it the first Middle Eastern clothing brand to launch on Selfridges.com.

Launching on Selfridges.com was a pivotal point in Leem’s global growth strategy, mentions Miles Young, Managing Director at Al Hala Group, Leem’s parent company. “We were thrilled to be expanding Leem’s presence internationally through our launch on Selfridges. com. Our brand has always been committed to offering versatile and contemporary fashion for women worldwide, and Selfridges is the perfect platform to showcase our unique aesthetic.” he said.

Designed for a global audience, Leem’s seasonal collections will continue to bring fashionable modest looks to the modern-day woman, wherever she may be. In the five years since its creation, the brand has earned a loyal modest fashion following globally and continues to expand steadily across the Middle East and globally via strategic digital platforms. For more information, please visit @leem_global and leem.com.

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CHEF JANE-THERESE MULRY FINALISES CULINARY OFFERINGS FOR SOON-TO-OPEN WALDORF ASTORIA SEYCHELLES PLATTE ISLAND

xecutive Head Chef, Jane-Therese Mulry is set to take guests on an exquisite culinary journey at Waldorf Astoria Seychelles Platte Island, which is expected to begin welcoming guests in the coming months. With over 20 years of experience, Chef Mulry brings a wealth of culinary expertise to her new role. She began her career at the three Michelin-starred restaurant, White Star Line in United Kingdom and has worked at prestigious venues such

as The Siam in Thailand and Qualia Great Barrier Reef in Australia. In 2020, she founded Plantfood Cooperative, an innovative food manufacturing company that develops a range of plant-based gluten-free products harvested from local communities in South Africa. Chef Mulry will oversee culinary operations across Waldorf Astoria Seychelles Platte Island’s six worldclass bars and restaurants. ‘Moulin’ takes guests on a soil-to-soul dining experience, showcasing the

Taste Makers

embodiment of Chef Mulry’s passion for conscious eating. The resort’s signature restaurant, ‘Moulin’ will also double up as a cookery school during the day, transforming into a unique dining experience at evening-time. Meanwhile ‘Peacock Terrace’ is a timeless lounge for light bites and drinks, ‘Maison des Epices’ offers Creole-Latino cuisine, and ‘La Perle’ provides an elevated Mediterranean culinary experience. The resort is also home to ‘Torti’, a vibrant pool bar known for its customisable bento boxes, and ‘Lalin’, the perfect destination for pre-dinner drinks and nightcaps. Emma Banks, vice president, F&B strategy and development, EMEA, Hilton, said: “As we look forward to opening this remarkable Waldorf

Astoria resort in the Seychelles, I am delighted that Chef Mulry is leading its world-class culinary team. Her unique vision will take guests on a holistic, sustainable, and immersive journey, rooted in local Creole dining traditions and featuring international flavours. It is also wonderful to see another talented woman chef in our Hilton food and drink ranks, bringing significant experience to what will become an iconic dining destination in our global luxury portfolio.” Elias Pertoft, general manager, Waldorf Astoria Seychelles Platte Island, said: “Chef Mulry’s culinary leadership will foster an environment of excellence and teamwork across the resort. Our dining venues will reflect a new chapter of luxury hospitality in the Seychelles, emphasising the Waldorf Astoria brand’s culinary

ethos, with a strong focus on sustainability and local sourcing.” Chef Mulry added: “I am honoured to be a part of the Waldorf Astoria Seychelles Platte Island family. I look forward to delivering exceptional experiences that showcase the best of our locally sourced ingredients, whilst also spotlighting Creole cuisine. Together with my team, we will create thoughtful, healthy and innovative dishes and also provide an open and educational kitchen, that fosters a passion for produce and flavour.” The soon-to-open Waldorf Astoria Seychelles Platte Island will create a new benchmark for luxury island hospitality in the Indian Ocean and will feature 50 seafront villas, a luxury spa, kids club and marine conservation discovery centre. 67

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SPORT-CSR

DR. MAJED GAROUB

ocial responsibility, from a legal perspective, is the obligation of companies to allocate a specific portion of their profits to support projects that serve the community in medical, educational, sports, or cultural aspects, thereby enhancing sustainable development. Industrial, commercial, and professional entities, including law firms, can engage in social responsibility programs. An example is the Takamul initiative, which provides a million hours of free legal and judicial services to charities and individuals unable to afford legal fees in labor and family cases, with the help of 1000 preselected and trained members, for free, by our office and also through our affiliated training center. The sports community, with its stars, clubs, and significant media presence in over 1000 major games including team sports like football and cricket, and elite sports like motorsports, equestrian, tennis, golf, and water sports. All of which is required to serve the nation, people, and fans through innovative programs and events to spread knowledge and culture, denounce violence and intolerance, and promote sports as a message of peace and development. These entities should initiate programs and ideas beyond traditional activities like visiting patients and injured people in hospitals to more impactful and profound programs for sports fans and enthusiasts. The private sector has great and important opportunities to support social responsibility programs through engagement with the Special Olympics Federation, and the Paralympic Committee, and by supporting and empowering women’s sports. This can be an important and necessary motivator to achieve the Vision 2030 goals towards a vibrant society that achieves quality of life objectives in sports, entertainment, culture, and tourism.

With clubs like Al-Hilal, Al-Nassr, Al-Ittihad, and Al-Ahli, and players like Ronaldo, Neymar, Benzema, in addition to Majed Abdullah, Sami Al-Jaber, Mohammed Noor, and Hossam Abu Dawood. There is an expectation, in the landscape of social responsibility, for notable improvements within and towards the realm of sports.

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HEALTHCARE SERVICES AT RIYADH EXPO 2030 DR. FAISAL ZAGZOOG

XPO events have long been celebrated for their ability to showcase cutting-edge technology, innovation, and global collaboration across various industries. As the world gears up for Riyadh EXPO 2030, the spotlight is not just on technological advancements but also on the integration of healthcare services within this grand international exhibition. Scheduled to be held in a time of significant global challenges and advancements, Riyadh EXPO 2030 presents a unique opportunity to emphasize the importance of healthcare on a global scale. This upcoming event aims not only to exhibit the latest innovations in healthcare technology but also to engage in meaningful discussions about healthcare accessibility,

equity, and the future of the industry, especially with the significant transformation that Saudi healthcare system is going through. At the heart of EXPO 2023 lies the Health Pavilion, a dedicated space that brings together experts, professionals, and enthusiasts from around the world to exchange ideas, showcase breakthroughs, and address pressing healthcare issues. This pavilion serves as a convergence point for showcasing cutting-edge medical technologies, pharmaceutical innovations, telemedicine advancements, and more. One of the key focuses of the healthcare segment at Riyadh EXPO 2030 is the exploration of future healthcare trends. Visitors

will have the opportunity to witness prototypes of next-generation medical devices, artificial intelligence applications in diagnostics and treatment, and groundbreaking pharmaceutical research that promises to revolutionize patient care. Riyadh EXPO 2030 serves as a platform not only for showcasing technological advancements but also for advocating for global health equity. Discussions, seminars, and workshops will delve into the challenges of healthcare accessibility worldwide and seek collaborative solutions to ensure that innovations benefit all communities, regardless of their socioeconomic status or geographical location. Furthermore, the integration of healthcare services at Riyadh EXPO 2030 highlights the crucial role of healthcare in sustainable development. Exhibits and discussions will underscore the importance of a healthy population in driving economic growth and achieving sustainable development goals.

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THE GREEN VANGUARD: FOSTERING SUSTAINABILITY LEADERSHIP IN THE KINGDOM DR. DINA AL NAHDY

n the dynamic realm of global business, Saudi Arabia is making a significant mark with its commitment to sustainable finance and Environmental, Social, and Governance (ESG) reporting. This commitment is deeply intertwined with the Kingdom’s transformative Vision 2030, which signifies a major leap in embedding ESG factors into the core of its business philosophy. Companies in the Kingdom are increasingly aligning with national sustainability targets and recognizing the impact of these factors on their operations. This shift towards a proactive approach, which involves robust ESG reporting mechanisms, transcends mere compliance; it opens doors to new opportunities, risk mitigation, and a meaningful contribution to a sustainable future, thus enhancing the long-term value and global competitiveness of these companies. The Kingdom’s pledge to sustainability and ESG principles is reflected in its recent history, marked by strategic initiatives and developments. The launch of Vision 2030 in 2016 set a clear direction for the Kingdom’s sustainable journey. This was followed by key initiatives like the King Salman Renewable Energy Initiative in 2017, the National Environment Strategy in 2018, and the establishment

of National Environmental Centres in 2019. The creation of the Special Forces for Environmental Security and the Environmental Fund in 2020, along with the launch of the Saudi and Middle East Green Initiatives in 2021, underscored the seriousness with which the Kingdom approached environmental protection and sustainability. The year 2021 also saw the setting of a national goal to reach net zero by 2060, and Tadawul’s introduction of sustainability disclosure guidelines for listed companies. The Public Investment Fund’s completion of a US$ 3 billion inaugural green bond in 2022 and the Corporate Governance Regulations issued by the CMA addressed critical ESG areas. Furthermore, the events of 2023, including Tadawul’s signing of a MoU with the Ministry of Economy and Planning and the CMA to implement an ESG framework, the PIF’s completion of a US$ 5.5 billion green bond issuance, and the CMA’s Corporate Governance Code, all highlight the Kingdom’s continued commitment to sustainable practices. Despite these strides, a 2023 PwC survey in the MENA region indicates gaps in the integration of ESG and sustainability. While 64% of respondents have adopted a formal ESG strategy, and 66% desire more

CEO and Board attention on ESG issues, the integration of ESG within risk management frameworks, especially in the banking sector, is lagging, with only 60% of banks claiming to integrate ESG into risk management and just 40% having a formal ESG policy. In terms of economic growth, Saudi Arabia has made significant progress towards its Vision 2030 goals. The non-oil GDP grew by 4.8% in 2022, driven by robust private consumption and non-oil private investment. However, achieving the goal of a 65% private sector contribution by 2030 remains ambitious. With about 1.23 million SMEs in the Kingdom, there’s a clear pathway to increasing this sector’s contribution to the GDP by aligning with sustainability goals, which can improve financial performance and access to diverse funding sources. Saudi Arabia has been making significant strides in developing sustainability leadership through various initiatives and programs. Key efforts include the Misk Global Forum, which fosters leadership and innovation among youth, including

sustainability issues. The King Khalid Foundation has also been instrumental in providing trainings and resources focused on sustainable development and social responsibility. Additionally, university institutes across the Kingdom offer specialized programs and research in sustainability, equipping future leaders with the knowledge and skills needed in this field. These institutions are playing a pivotal role in advancing understanding and implementation of sustainable practices, aligning academic research with the Kingdom’s sustainability goals under Vision 2030. The Saudi government has introduced stimulus packages valued at up to SR200 billion ($53 billion) under the Fiscal Balance Program. These packages are designed to empower the private sector, including SMEs, fostering their growth and participation in the national economy. The focus on strengthening the private sector is also evident through initiatives like the national industrial development program and the emphasis

on boosting local content across various sectors. Digital systems, such as the new government procurement and competition system, are designed to give priority to local content and SMEs, mandating a certain proportion of contract value. The Etimad digital financial platform further augments SMEs’ ability to participate in competition and procurement, thereby increasing transparency and consolidating procedures, as highlighted by Zawya. However, a notable gap remains in the awareness and understanding of sustainability and circular economy concepts in the Kingdom. To effectively craft a sustainability leadership cadre within the Kingdom, a multi-faceted approach is necessary, one that considers the unique landscape and ambitious goals of Vision 2030. This approach encompasses various segments: C-Suite Leadership: Vision 2030 acts as a guiding star for top executives in Saudi Arabia, emphasizing environmental sustainability as a strategic priority. This vision is

exemplified by ambitious projects like the Saudi Green Initiative and NEOM. The Saudi Green Initiative, launched in 2021, focuses on combating climate change and improving quality of life while aiming for net-zero emissions by 2060. It involves various projects such as reducing carbon emissions, planting billions of trees, and protecting a significant portion of the country’s land and sea areas. Similarly, NEOM, a futuristic city initiative launched in 2017, is set to transform the Red Sea coast into a sustainable urban development, powered entirely by renewable energy and prioritizing community health and environmental protection. These initiatives represent significant long-term economic opportunities, leveraging Saudi Arabia’s potential as a renewable energy powerhouse and enhancing the global reputation of Saudi companies. Sustainability Managers: Professionals in sustainability management are crucial in tackling environmental challenges like water scarcity and desertification in Saudi Arabia. Their role is critical in 73

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driving sustainable initiatives across the Kingdom, leveraging local ecosystems and community engagement. Initiatives under the Saudi Green Initiative, such as planting trees and rehabilitating land, demonstrate the practical application of these professionals’ skills in enhancing the country’s environmental health and sustainability. Women Leadership in Sustainability: The development of women’s leadership in sustainability is crucial for Saudi Arabia, especially under Vision 2030. This vision not only emphasizes economic diversification and technological advancement but also underscores the importance of inclusivity and gender equality in driving sustainable growth. Developing women leaders in sustainability fields is essential to harness diverse perspectives and skills vital for innovative and effective solutions to environmental challenges. Empowering women in leadership roles can foster a more inclusive approach to sustainability, ensuring that environmental policies and initiatives consider the needs and insights of all segments of society. This focus on women’s leadership development aligns with the Kingdom’s broader goals of enhancing women’s participation in the workforce and their contribution to the national economy. On-the-Job Training: Tailoring training programs to the specific needs of the Saudi workforce, including courses in desert agriculture, green construction techniques, and sustainable industry practices, is vital. Establishing a national hub for sustainability training can ensure a steady stream of 74

qualified professionals. For instance, The Red Sea Project, a luxury regenerative tourism destination, aims to diversify the Saudi economy away from oil-dependence, create about 70,000 jobs by 2030, and contribute $5.3bn annually to the Saudi economy from 2030. In this project, a significant number of jobs are being created, necessitating specialized skills in hospitality, environmental management, and sustainable construction. The training provided as part of these projects not only supports the immediate needs of the projects but also aligns with the long-term vision of creating a skilled workforce capable of sustaining and expanding Saudi Arabia’s tourism and hospitality sectors. SME Growth and Sustainability: In Saudi Arabia, adapting systems like the Kafala to encourage sustainable practices among SMEs, integrating sustainability criteria into government procurement, and establishing dedicated funding mechanisms for green SMEs are pivotal for the nation’s economic transformation under Vision 2030. This approach is complemented by several key initiatives and support systems. Saudi Industrial Development Fund (SIDF) acts as a crucial source of project finance and credit, especially in the industrial sector. It has been significantly supporting SMEs, with a large portion of its loans aimed at smaller projects. This effort

enhances access to credit for SMEs, enabling their growth and sustainability. The fund’s Kafalah loan guarantee scheme is another vital tool that has facilitated numerous SMEs, particularly in the manufacturing sector, to secure necessary financing. Collaboration is key in this endeavor. Facilitating partnerships between businesses, government, and academia is crucial for regional circular economy collaboration. The OECD recommends supporting capacity development within local administrations and businesses, focusing on innovation, partnerships, and financing. There is a need to provide practical, industry-relevant skills training, cultivating partnerships with industry and government, encouraging international collaboration, and aligning its efforts with Vision 2030’s targets. The establishment of an educational academy offering a range of courses and training programs is imperative. This academy would play a crucial role in increasing ecological literacy and supporting the transition to a circular economy model. In conclusion, by addressing these gaps and establishing a comprehensive sustainability leadership cadre, Saudi Arabia can not only meet its ambitious Vision 2030 goals but also position itself as a global leader in sustainable development and circular economy practices. This concerted effort toward sustainability represents not just a commitment to a greener future but also a strategic move towards a more prosperous and environmentally responsible Saudi Arabia.

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CHALHOUB GROUP BRAND GHAWALI UNVEILS ITS LATEST FRAGRANCE “9PM IN SAUDI” IN COLLABORATION WITH LOCAL SAUDI TALENTS

hawali, a Chalhoub Group brand specialising in modern oriental niche scents, unveiled its new fragrance “9PM in Saudi” at its flagship store at Nakheel Mall in Riyadh. Launched ahead of KSA National Day and in line with the brand’s efforts to support and empower local talent, 9PM in Saudiwas launched in partnership with numerous local photographers, designers, and artists, with the latest scent celebrating Saudi Arabia’s dynamic culture and the local community during their busiest time of day.

Ghawali’s flagship store was set up as a museum to support and showcase the work of emerging Saudi photographers from across the Kingdom. Along with empowering local talent, Ghawali also collaborated with numerous young Saudis including local photographer, Designless, who shot the overall 9PM in Saudi fragrance campaign, Saudi designer, PROUD Angeles, who created the fragrance’s capsule collection, and Saudi 4D artist, Amr Khaled, who created an original Instagram Reel for Saudi National Day. Forat Al Haider, Head of Beauty Innovation at Chalhoub Group, said: “We are proud to launch Ghawali’s new fragrance, 9PM in Saudi, which is a sensorial ode and celebration of Saudi culture and testament to the brand’s unwavering dedication to empowering local Saudi talent. This collaborative initiative epitomises a community-driven endeavour where we have created a platform for local creatives to showcase their work while paying homage to the Kingdom’s ambiance. The scent, a sensorial innovation starts with sophisticated lychee as a top note, sitting above an umbrella of incense which contains two high-end versions of oud. Ghawali’s 9PM in Saudi fragrance encapsulates the soul, vibe and mood of Saudi Arabia while proudly fostering the growth and prominence of homegrown talents.” The launch of Ghawali’s latest 9PM in Saudi fragrance took place across an exclusive two-day event with VIPs, key customers, and leading media invited to discover the new scent and meet the capsule collection designer. Attendees also had the opportunity to have a one-on-one session with the brand’s creative director who delved into the capitvating story behind the perfume and its carefully selected ingredients. 9PM in Saudi can now be purchased at all Ghawali locations across the GCC and is also available for online ordering on ghawali.com. 75

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SAUDI ARABIA UNVEILS MASTER PLAN FOR RIYADH EXPO 2030

he Kingdom of Saudi Arabia unveiled the master plan for Riyadh Expo 2030 during an official reception organized by the Royal Commission for Riyadh City in Paris, France on Monday, June 19, in the presence of delegates of 179 member states of the Bureau International des Expositions (BIE). The plan aims to create an exceptional global experience in the history of Expos as it reflects the importance of Riyadh Expo 2030 and its positive role and embodies the exhibition’s central theme: “Together for a Foresighted Tomorrow.” The Riyadh Expo 2030 will be held near King Salman International Airport, which is currently being developed, making it easily accessible for visitors arriving there. They can reach the exhibition site within

minutes by using the “Riyadh Metro” network, covering all parts of Riyadh city and connecting to one of the three exhibition entrances and the modern road network. The exhibition pavilions, estimated to be 226, were designed in a spherical shape, with an equator line running through them. This visual approach aligns with the exhibition’s vision, ensuring equal opportunities for all participants. The exhibition’s design reflects the ancient urban style, history, culture, and nature of Riyadh city. It also showcases the Kingdom’s shared concern with the rest of the world for the climate and its ambition to foresee a future full of potential. The pavilions’ locations for participating countries at the exhibition

will be flexibly determined based on their longitudes. Such design will bring together countries from the north and south of the globe side by side, symbolizing the Kingdom’s important role in facilitating global cooperation. This will facilitate visitors’ journeys and ensure easy movement between pavilions, public squares, cultural and innovation facilities, food services, rest, and waiting areas in a smooth and flexible manner while covering very short distances. Moreover, visitors to the exhibition will enjoy strolling through fully shaded corridors with designs inspired by Riyadh’s architectural heritage. In addition, visitors can stroll through a modern green oasis located within one of the tributaries of Wadi As-Sulai, which passes through the exhibition site. This demonstrates the Kingdom and Riyadh’s commitment to preserving and sustainably developing nature. In the same context, a prominent landmark will be built at the heart of the main plan for Riyadh Expo 2030, symbolizing “Responsibility for Protecting the Planet.” It will be based on 195 columns representing the number of countries participating in the exhibition. Surrounding this landmark will be three pavilions,

each representing the exhibition’s sub-themes of “Prosperity for All,” “Climate Action.” and “A Different Tomorrow.” The exhibition will also feature the Collaborative Change Corner (C3), an area that will drive innovation and creativity during the seven-year journey leading up to and beyond Riyadh Expo 2030. The C3 aims to showcase how collaboration among the smartest minds in scientific, social, and intellectual innovations can accelerate the changes that will shape our future. A member of the blueprint team for the Riyadh Expo 2030, Lamia Bint Abdulaziz, told BIE members, “The blueprint will work on developing a version of the Expo that is the most flexible when it comes to visitors’ movement at the site; and the most interactive, collaborative, and sustainable ever, and we will make sure to provide an exceptional experience for visitors to the exhibition. We will also work on enabling full and balanced participation, and with added value for all participating countries, and we will provide unprecedented experience of high quality for more than 40 million visitors.” “The Riyadh Expo 2030 is inspired by the natural and traditional features, as it was designed around a valley surrounded by a group of pavilions

for each country, and provides all participating countries with unlimited opportunities, as the exhibition plan offers a wide range of pavilions of different sizes and types with a commitment to allocate a pavilion for each country,” she said. “All participants will be able to achieve their priorities and develop pavilions in harmony with the main theme of the Expo and its subthemes, as the opportunities for exploration will be limitless so that visitors can live the experience of moving to any country in the world and enjoy the accompanying diverse cultural and entertainment events. The exhibition will include international restaurants from around the world and live music performances,” she said.

site will be powered by clean resources that rely on solar energy, and we are developing high standards for resource efficiencies and detailed strategies to enhance biodiversity, eliminate food waste, and ensure green waste management and recycling.” “We will enable and help finance and build various partnerships that enhance the development phase and the objectives of the exhibition, based on the collaborative angle of change that we call the tripartite vision, as we will finance and incubate it in order to build international projects starting from 2025,” she added.

She also said that the exhibition will include rich technical opportunities for cultural and professional development, adding, “We are planning to launch a participating laboratory in Osaka Expo 2025 and it will continue to help countries deal with recurring challenges in the preparatory period for Riyadh Expo 2030.”

The Kingdom has announced that it aims to make the Riyadh Expo 2030 the most sustainable and influential Expo ever, in line with its climate commitments to achieving carbon neutrality, a goal that is clearly reflected in the master plan for the exhibition that is linked to international standards of sustainability, including urban afforestation, the use of treated water, and the provision of new energy sources.

For her part, Expo blueprint team member Eng. Nouf Bint Majid AlMuneef said, “Our goal in the Kingdom is to organize the first environmentally friendly exhibition that achieves a zero level of carbon emissions. The Riyadh Expo 2030

The blueprint for the design of the exhibition also takes into account the reuse of the site with the aim of developing an innovative urban model that guarantees sustainability and enhances innovation and creativity. 77

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TASAWAR BY SNAP INC. A FIRST- OF-ITS-KIND AR EXHIBITION REDEFINING SAUDI FASHION

napchat, in collaboration with the Ministry of Culture and the Saudi Fashion Commission, is thrilled to announce TASAWAR, an avant-garde augmented reality (AR) exhibition that pushes the boundaries of fashion and creativity through technology. Taking place during Riyadh Fashion Week, TASAWAR will run from October 21 to 24 at the King Abdullah Financial District in Riyadh, welcoming local partners, Snap Stars, fashion aficionados, as well as the general public to experience as the worlds of fashion and technology collide. The event will showcase collections from five renowned Saudi designers including Hekayat, Hindamme, ArAm, Abadia, and KAF by KAF. TASAWAR, which means “imagine” in Arabic, takes the imagination of every visitor on a journey that enriches the senses. A world where the beauty of fashion design meets the power of AR technology in a series

of captivating experiences and activations. The exhibition will deliver an immersive guest-journey featuring designer showrooms, virtual runways, dress try-ons, headpiece selfie lenses, and more. These experiences will come to life through Snapchat’s camera and innovative AR technology, aiming to enhance the real world, not replace it with virtual reality. Striving to educate and inspire designers from Saudi and across the region, the event will host expert keynote and panel discussions led by TASAWAR’s content partner, Chalhoub Group, a leader in luxury retail and innovative solutions, covering topics such as “A Thriving Fashion Landscape in KSA”, “The Future of Fashion in KSA” and “Fusing Creativity and Technology: The Future of Design”. Snapchatters will also be able to celebrate the inaugural edition of Riyadh Fashion Week with an immersive 3D Bitmoji lens

that embodies the very essence of the fashion runway. Fashion aficionados will be able to stride confidently onto the Riyadh Fashion Week runway in the most personalized experience by leveraging their very own Bitomji, allowing them to be the main star of the show. Noha Kattan, Deputy Minister of National Partnerships and Development at the Ministry of Culture said, “The Ministry of Culture is dedicated to enhancing collaboration between the public and private sectors in addition to driving cultural exchange. The TASAWARexhibition, which is considered a key outcome of our strong partnership with Snap Inc., marks a significant stride forward in enhancing the national cultural scene and propelling the fashion industry into new horizons by integrating it with the world of technology.” She continued,“The Ministry of Culture will move ahead with its efforts to provide a nurturing environment for Saudi talents, support them in building their distinctive businesses and brands as well as equip them with innovations that will allow them to reach global audiences while also highlighting the depth of our culture and its unique attributes.”

between Snapchat and the Ministry of Culture to promote the inaugural edition of Riyadh Fashion Week globally. With its innovative approach, TASAWAR promises to be a must-visit exhibition that showcases the limitless possibilities of AR in the industry, changing the way people experience fashion and beauty.

“Snapchat, deeply ingrained in the daily lives of Saudis, boasts over 22 million monthly users who use the platform to easily and authentically connect with those who matter most to them. This responsibility drives us to give back to the community and actively support the flourishing local talent, the dynamic creative scene, as well as the booming business ecosystem. This is precisely what we are achieving through TASAWAR, we’re empowering the next generation of Saudi designers and brands that are leading the way in the digital transformation at play in Saudi Arabia by leveraging our AR technology and our ecosystem of local partners and creators,” said Abdulla Alhammadi, Regional Business Lead at Snap Inc. With over 85 percent of users in KSA interacting with lenses everyday, Snapchat’s mission is to unlock previously unimaginable creative possibilities through AR, and help make the fashion industry even more personal, accessible and convenient. TASAWAR comes as part of a partnership 79

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BASHAYER EVENT DAY 1: DIRIYAH UNVEILS WADI SAFAR’S NEW ERA IN SUSTAINABLE HOSPITALITY, GOLF, AND EQUESTRIAN INNOVATION

iriyah Company celebrated the first day of its inaugural Bashayer event, under the patronage of His Excellency the Minister of Tourism, Secretary-General and Member of the Board of Directors of Diriyah Company, Mr. Ahmed Al Khateeb, revealing an array of world-class amenities. Following the grand opening of UNESCO World Heritage Site AtTuraif and premier dining district Bujairi Terrace in December 2022, and the groundbreaking of leading luxury hotels in 2023, this recent slate of new assets within the Wadi Safar masterplan, signifies an ongoing commitment to redefining sustainable urban living. In line with Saudi Arabia’s Vision 2030 strategy, each asset demonstrates Diriyah’s dedication to creating spaces that offer future-facing, world-class experiences while also reflecting Diriyah’s deep cultural history.

The inaugural Bashayer 2023 event will become the main event of Diriyah’s annual calendar and will showcase the progress of Diriyah Company and outline the future of the birthplace of the Kingdom while celebrating its past. Bashayer will be a key moment that sets the stage for the next chapter of Diriyah’s redevelopment.

At the planned Royal Diriyah Golf Club, guests witnessed the newly grassed driving range and the completion of the first nine holes at a course designed by golf legend Greg Norman. The Royal Diriyah Golf Club will be a premier golfing destination and exemplifies Diriyah’s commitment to providing unparalleled experiences.

The day began with ceremonial groundbreakings for three prestigious hotels – Aman, Oberoi, and Six Senses. Positioned at the heart of the Wadi Safar masterplan, these luxury destinations reflect Diriyah’s commitment to providing best-in-class accommodation underpinned by sustainable and authentic lived experiences. Located nearby, the newly completed Eastern Gate and the Wadi Safar Experience Center round out the Wadi Safar landscape.

Greg Norman, CEO of LIV Golf Investments and former golfer, said, “It is a tremendous honor for me to be involved with such a transformational project as Wadi Safar. The project will showcase over 300 years of culture and heritage to the world, and the golf course setting is absolutely perfect for that. I am extremely proud of the way we have managed to preserve and incorporate the natural character of the Diriyah landscape into the golf course and I feel confident that it will play

a huge part in making the Kingdom of Saudi Arabia a golfing destination of the world in the very near future” Breaking ground on the Royal Diriyah Equestrian and Polo Club with polo legend Nacho Figueras present marked a significant stride towards creating a global gathering place for equestrian enthusiasts. This worldclass facility will eventually host global equestrian competitive and non-competitive events. Jerry Inzerillo, Group CEO of Diriyah Company, expressed his enthusiasm, stating, “At Wadi Safar, we are re-defining lifestyle as we work to create one of the world’s greatest gathering places. Today’s milestone achievements represent the realization of our vision for a harmonious fusion of luxury, sustainability, and cultural authenticity. As we continue on our transformative

journey, Wadi Safar is a testament to Diriyah’s unwavering commitment to creating spaces that transcend the ordinary, offering an authentic, luxurious, and sustainable living experience shaped by nature.

It’s not just about buildings; it’s about crafting a legacy that resonates with the soul of Saudi Arabia and the world, a legacy that future generations will cherish and from which they will draw inspiration.” 81

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BASHAYER EVENT DAY 2: DIRIYAH COMPANY SHOWCA SES PIONEERING DEVELOPMENTS IN HERITAGE AND SUSTAINABILITY

ay 2 of Diriyah Company’s Bashayer event built on the momentum of the first. Complementing the successful opening of UNESCO World Heritage Site At-Turaif and the premier dining district Bujairi Terrace for the first time in 2022, the Bashayer event witnessed the launch of another series of remarkable assets that seamlessly integrate the past, present, and future. Diriyah Company further consolidated its position as a forward-thinking developer deeply committed to sustainability, supporting, and delivering on the goals of Saudi Arabia’s Vision 2030 strategy. After completing rejuvenation works across more than 6km of Wadi Hanifah, Diriyah has reinforced its sustainability credentials.

Restoring the ancient valley’s natural landscape with indigenous flora and fauna, Diriyah Company demonstrates a synergistic approach to urban cultural development that protects the natural environment, while taking a sustainability-first approach to its built environment. All while elevating the quality of life for those who live, work and visit “Diriyah, The City of Earth”. Continuing to demonstrate its role as a cultural champion, Diriyah Art Futures is the first center in the region dedicated to new media arts and establishes a dynamic hub for creative exchange and production at the heart of Diriyah. Offering an exhibition space, educational programming focused on the intersection between arts, science, and technology, and a state-of-the art

laboratory providing artists with the means to experiment and produce artworks it is set to pioneer new frontiers in the creative practice. Located in Diriyah, it reflects the Ministry of Culture and Diriyah’s commitment to preserving the country’s unique heritage while creating opportunities for creative artistic expression. Additionally, as a testament to the Kingdom’s commitment to celebrate its rich culture and heritage, Diriyah Company and the Royal Commission for Riyadh City also announced the Royal Diriyah Opera House during the second day of the Bashayer 2023 event. Set to be built in the heart of Diriyah, the Royal Diriyah Opera House will be a key element of the second phase of the Diriyah masterplan, encompassing 45,000 square

meters. It will be a beacon of Saudi Arabia’s Vision 2030, showcasing Diriyah as a global hub of culture and creativity, designed according to the authentic Najdi architectural style and the highest standards of sustainability in the world. Visitors also had the opportunity to immerse themselves in Diriyah’s rich history and culture. During the second day of the Bashayer event, four of the more than 41 hotels broke ground, highlighting the progress being made on Diriyah’s Hospitality Practice. Natural extensions of Diriyah’s unique topography, these hotels are inspired by Najdi architecture and their evolved design reflects centuries of life in the valley regarded as the Birthplace of the Kingdom of Saudi Arabia. Ceremonial groundbreakings for these

luxury hotel offerings included the groundbreaking of The Ritz-Carlton Diriyah, Address Diriyah, Capella Diriyah and Four Seasons Hotel Diriyah. Reimagining some of the world’s most illustrious luxury brands at the heart of the Kingdom, the ceremonies demonstrated the capacity for development at Diriyah to create unique and differentiated visitor experiences. Bab Samhan, a Luxury Collection Hotel, Diriyah, the fifth hotel highlighted during the second day of the Bashayer event and the first planned to welcome guests in 2024, stands as an unparalleled expression of authentic Najdi experience. Crafted with architectural brilliance the hotel’s design seamlessly marries tradition and luxury.

Positioned in the north of Diriyah, Bab Samhan is surrounded by the natural beauty of Wadi Hanifah and Bujairi Terrace, with Diriyah Art Futures just across the street. Within walking distance from the UNESCO World Heritage Site At-Turaif, the hotel boasts not just a luxurious stay but an immersion into the cultural heart of Diriyah. Bab Samhan features a total of 106 standard guestrooms, 28 suites, and one Royal Suite, each meticulously designed with an average space ranging from 35 square meters to an expansive 413 square meters. The hotel offers a range of facilities, including a lobby lounge, ballrooms, meeting rooms, a spa with an indoor swimming pool, a gym, all-day dining options, and specialty restaurants, one of which will be operated by renowned celebrity chef, Michael Mina. After the second day of the Bashayer event, Group CEO and world-renowned hospitality leader, Jerry Inzerillo commented: “The Bashayer event is the focal point of Diriyah’s annual calendar. Showcasing our progress and outlining our future, this event is a crucial moment that sets the stage for the next chapter of Diriyah’s development. As we move closer towards our masterplan goals, we have now firmly entered the delivery phase and our offering will only continue to grow.” 83

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THE PHANTOM OF THE OPERA UNMASKED NADIM NAAMAN CAST AS ‘THE PHANTOM’ IN THE RIYADH DEBUT OF “THE PHANTOM OF THE OPERA”

rom London’s West End to The Arena Riyadh, Lebanese-British performer Nadim Naaman is making his lifelong dream a reality stepping in to the spotlight as ‘The Phantom’ in the critically acclaimed Andrew Lloyd Webber musical “THE PHANTOM OF THE OPERA”. It is the first time in the award-winning musical’s history that a performer from the region is cast in the iconic role of ‘The Phantom’. “The Phantom of the Opera” made its debut on October 14 and is running until December 5, making this the longest theatrical show in the Saudi capital. Nadim Naaman said it became his dream to play ‘The Phantom’ after starring as ‘Viscount Raoul de Chagny’ in the London production of the musical during its 30th anniversary celebrations. “I think the main thing is just a huge sense of pride. For years I built my career in London and never imagined I would have the opportunity to play my dream role in this region,” he said. “To combine my work with these cities is like my worlds colliding in the best way. My whole life, The Arab world has represented my heritage, my family, my friends. Now it’s also the place where I played my dream role and the two combined and it feels amazing.” 84

Nadim Naaman’s illustrious career includes training at The Royal Academy of Music, where he now holds the prestigious title of Associate. With a list of stellar performances in “The Phantom of The Opera” across the globe, including iconic venues like Her Majesty’s Theatre London and Greece, Nadim has solidified his place as a leading actor in this iconic role. Nadim’s impressive resume boasts a range of credits that showcase his exceptional versatility. From “Bro-

ken Wings” on International Tour and in London, to captivating audiences with “On The Town” at the BBC Proms in the Royal Albert Hall, his diverse roles reflect his immense talent. Nadim has also graced the stage in productions such as “Sweeney Todd” at Harrington’s Pie & Mash Shop, “One Man, Two Guvnors” at the Theatre Royal Haymarket, and “The Sound of Music” at the London Palladium. His theatrical journey extends further, encompassing

roles in “Titanic” in Toronto and Southwark Playhouse, “Chess” at The Union, “Marguerite” at Tabard, “James and The Giant Peach” at The Watermill, and “The Last Five Years” at Pleasance. Nadim Naaman’s prowess extends beyond the theater, as he has delivered memorable performances as a concert soloist internationally. He has toured with “Bernstein: On Stage and Screen”, “Bond… James Bond”, “Rogers & Hammerstein/ Rogers & Hart” and “The Broadway Sound” with The John Wilson Orchestra, “How To Succeed In Business Without Really Trying” at Guildhall, “A Little Night Music” at The Palace, and the unforgettable “The Phantom of The Opera 25th Anniversary” at the Royal Albert Hall. With Nadim Naaman taking on the iconic role of ‘The Phantom,’ audiences in Riyadh can expect a mesmerising performance that will transport them into the beautiful world of “THE PHANTOM OF THE OPERA.” Don’t miss your chance to experience the “THE PHANTOM OF THE OPERA” starring Nadim Naaman at The Arena Riyadh. Tickets are available for purchase online at phantom.platinumlist.net or ticketingboxoffice.com Presented by Broadway Entertainment by arrangement with The Really Useful Group, the critically acclaimed Andrew Lloyd Webber musical will open in Riyadh, Saudi Arabia this Saturday, 14 October and run until 5 December 2023. Original London and New York Productions by Cameron Mackintosh and The Really Useful Group Ltd. 85

TURKISH AIRLINES AND RIYADH AIR SIGN STRATEGIC COOPERATION MOU

urkish Airlines (TK) and Riyadh Air (RX) have agreed a Strategic Cooperation Memorandum of Understanding to offer a comprehensive range of benefits for guests traveling between the Kingdom, Türkiye and points beyond their Riyadh and Istanbul hubs, as well as lay the ground for deeper future collaborations. Guest of both airlines will be able to take full advantage of each carrier’s worldwide network through a comprehensive interline and codeshare agreement that will allow customers to seamlessly connect between and combine sectors operated by either Riyadh Air or Turkish Airlines. Turkish Airlines Chief Investment & Technology Officer Levent Konukcu and Riyadh Air CEO, Tony Douglas, signed the agreement at a ceremony on the sidelines of the ICAO Air Services Negotiation Event (ICAN 2023) held in Riyadh, Saudi Arabia. The intention of both carriers is that benefits will be made available to guests as soon as possible after Riyadh Air launches operations in mid-2025 and is subject to regulatory approvals by relevant authorities.

The close cooperation will allow members of each carrier’s loyalty program to earn points or credits when traveling on codeshare services operated by the other, with both airlines also exploring opportunities to develop a broader loyalty agreement covering both global networks. In addition to offering a comprehensive range of guest benefits, the MoU also commits Riyadh Air and Turkish Airlines to work together to explore and implement broader synergies and efficiencies across the value chain, touching areas such as aviation related services, cargo and digital development. Turkish Airlines Chief Investment & Technology Officer, Levent Konukcu stated: “We are happy to start our relationship with Riyadh Air, a promising new player in the aviation industry. This Memorandum of Understanding is more than a collaboration; it’s a bridge between Türkiye and Saudi Arabia, further strengthening our ties. It’s also an opportunity to expand our reach and offer our guests more choices and convenience. We believe this partnership will not only benefit our customers but also contribute significantly to the tourism and business sectors of both countries.”

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Riyadh Air CEO, Tony Douglas said: “This agreement is another very significant step in the evolution of Riyadh Air as we partner with the world’s largest global airline by destinations served. Our close relationship will open up seamless connectivity via the global-leading hub at Istanbul Airport to some 130 destinations worldwide, especially within Türkiye, Europe and the Americas and accelerate our network footprint through the market-leading, guest-centric, digitally focused and like-minded global airline brand that is Turkish Airlines.” Douglas added, “Bilateral agreements with established network airlines are extremely important to Riyadh Air and there are significant benefits to this partnership, our passengers can enjoy greater connectivity to

the world and deeper access to Türkiye, while an increased flow in volumes of tourism, religious and business travel into the Kingdom of Saudi Arabia is anticipated. Turkish Airlines is a world class aviation brand, and we are proud that they wish to play a part in the Riyadh Air story.” The establishment of Riyadh Air is in line with PIF’s mandate to unlock the capabilities of key sectors locally to drive the diversification of Saudi Arabia’s economy. The airline will also support the Saudi Aviation Strategy’s broader vision, and enable the National Tourism Strategy, unlocking Saudi Arabia’s cultural and natural attractions to international tourists and creating new jobs.

DIRIYAH UNVEILS THE HIGHLIGHT OF THE SAUDI CULTURAL CALENDAR DIRIYAH SEASON 2023/24

iriyah, the birthplace of the Kingdom of Saudi Arabia, has unveiled its highly-anticipated Diriyah Season 2023/24. The Season celebrates Diriyah’s living heritage with a three-month extravaganza of events and experiences starting Tuesday, December 12, 2023. This year’s program positions Diriyah Season as the highlight of the Saudi cultural calendar and honors Diriyah’s origin story and “Hal Al Awja”, a rallying call for all Saudis to come together and celebrate their shared heritage and identity. The Season’s activities are spread across Diriyah, including the iconic UNESCO World Heritage Site of At-Turaif, Bujairi Terrace, the Kingdom’s premier dining destination, and its beautiful parks and wadis. Held under the patronage of His Excellency Ahmed Al Khateeb, Minister of Tourism, Secretary General and Board Member of Diriyah Company, the Diriyah Season launch took place in the historic district of At-Turaif. Commenting on the occasion, he praised the role of culture as a lead catalyst for the Kingdom’s rapidly growing tourism sector. “Residents and visitors alike explore the Kingdom for its many and varied authentic and meaningful experiences. This is what Diriyah 88

Season is all about. Here, in Diriyah, in the birthplace of the nation, we are connecting our own people and those from around the world to our rich heritage and culture. In the light of the news that Riyadh will host Expo 2030, we look forward to expanding Diriyah Season as a leading cultural festival and increasing opportunities to create connection and dialogue over the coming years.” This year’s Diriyah Season starts on a musical high note, with a stand-out series of cultural concerts promising to wow lovers of live music and performance. The first cultural concert will take place on December 12th and feature Saudi music legends Rabeh Saqer and Ayed, who will perform in Mayadeen, with tickets going on sale on Sunday 10th December. The Season also includes the “Journey to the Future” themed Escape Room to challenge participants’ escapist skills while expanding their knowledge of the Kingdom’s stories of the past, culinary experiences that celebrate both traditional and contemporary cuisine, and a wide range of captivating experiences, exhibitions, and events from December through to March 2024.

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A further highlight of Diriyah Season includes ‘Diriyah Nights’, which sees one of Diriyah’s heritage farms transformed into an open-air illuminated wonderland, showcasing the best of local and global contemporary art and design, cuisine, live music, dance, poetry, and theatrical performances. ‘Diriyah Doors exhibition’ invites visitors to reflect on the ideas, meaning and legacy of Diriyah and the Najd region’s brightly colored, patterned, and engraved doors, while ‘At-Turaif Retrospective’ brings together the stories and memories of Diriyah through a multimedia installation that explores and embraces the ongoing impact of the values of At-Turaif on contemporary Saudi Arabia. Foodies are well-catered for during Diriyah Season. The Ministry of Culture’s Culinary Arts Commission presents ‘Shetana’, an outdoor evening Saudi winter food experience held daily over four weeks at the Mayadeen Theater. And, throughout the Season, Bujairi Terrace features a range of special events and activations every weekend, in addition to its existing offering of the world’s most exciting cuisines. For lovers of speed and adrenaline, the Diriyah E-Prix championship, organized by the Ministry of Sport, returns to Diriyah Season. The event provides a striking link between the old and the new, with the state-ofthe-art cars standing in stark contrast to the backdrop of the heritage site and highlighting the role of sustainability and innovation in preserving our heritage. In his address at the launch, Jerry Inzerillo, Group CEO of Diriyah Company, said Diriyah Season is expected

to welcome more than a million visitors in the coming three months. “This year’s Season is a platform for diverse artistic expressions and immersive experiences. It features the breadth of cultural programming from musical and theatrical performances to gastronomy, immersive art installations and thought-provoking exhibitions. It blends the old with the new and takes us on a journey of self-discovery as we reconnect with our authentic selves. This is not just entertainment: it’s entertainment with meaning. We invite you to come, entertain your cultural curiosity, discover Diriyah and leave with a connection that will remain with you for a lifetime.” Diriyah Season 23/24 is presented by Diriyah Company, in partnership with Diriyah Gate Development Authority.

QATAR AIRWAYS TOUCHES DOWN IN TABUK, ITS 10TH DESTINATION IN SAUDI ARABIA Qatar Airways currently operates more than 125 weekly flights across 10 Saudi gateways, showcasing steadfast commitment to enhancing connectivity in Saudi Arabia

atar Airways, the Best Airline in the Middle East, has landed its inaugural flight in Tabuk, on Thursday, 14 December, marking it as its10th gateway in Saudi Arabia. The new direct service will be operated by an Airbus A320, with two weekly flights on Thursday and Sunday. In addition to reinforcing Qatar Airways’ position in the Saudi Market, the launch of this new route is poised to deepen economic and cultural bonds between Qatar and Saudi Arabia, as the airline expands its comprehensive network to cover 10 cities in the Kingdom including AlUla, Dammam, Gassim, Jeddah, Medina, Neom, Riyadh, Tabuk, Taif, and Yanbu. The national carrier of the State of Qatar will offer business and leisure passengers from Tabuk unparalleled travel experiences and convenient travel options to over 170 destinations worldwide including key connections in China, Europe, Indonesia, Japan, Korea, Malaysia, Thailand and United States. Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are proud to introduce Tabuk as our newest gateway in Saudi Arabia after launching flights to AlUla, Neom and resuming flights to Yanbu in recent weeks. This further demonstrates our commitment to enhancing connectivity in the Kingdom. Tabuk offers a wealth of historical, cultural and natural 90

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experiences and we look forward to connecting it to our extensive global network.” Airports Cluster2 Company Chief Executive Officer, Eng. Ali Masrahi, said: “We’re delighted to celebrate the launch of Qatar Airways flights at Prince Sultan Bin Abdulaziz International Airport and other key destinations. This milestone builds on our recent expansion efforts, welcoming multiple new flights to further enhance connectivity across airports managed by Airports Cluster2 Company.” Known as the Northern Gate to the Arabian Peninsula, Tabuk stands out for its rich history, pristine nature and delectable local cuisine.

The city is also renowned for its archaeological wonders, picturesque landscapes and snow-covered peaks in winter. Operating more than 125 weekly flights across Saudi Arabia, Qatar Airways is dedicated to offering passengers from six continents an array of seamless options to explore incredible destinations in Saudi Arabia onboard the airline’s modern fleet and through its multiple-award-winning hub, Hamad International Airport. Tickets for flights to Tabuk and other destinations are now available for booking through the Qatar Airways website, mobile app, and travel agencies.

For more information about Qatar Airways and its new route to Yanbu, please visit www.qatarairways.com Flight schedule to Yanbu: - Every Wednesday and Sunday (local time) - Doha (DOH) to Yanbu (YNB) Flight No. QR1216: Departure 07:25; Arrival 10:15 - Yanbu (YNB) to Doha (DOH) Flight No. QR1217: Departure 11:20; Arrival 13:40

“ENTERTAIN YOUR CULTURAL CURIOSITY ” DIRIYAH, THE CITY OF EARTH TAKES YOU BACK TO ITS ROOTS WITH DIRIYAH SEASON 2023/24

iriyah Season is set to open in December, with a captivating array of events and experiences designed to bring to life the living heritage of Diriyah – ’The City of Earth’, and the birthplace of the Kingdom of Saudi Arabia. Spread across several areas of Diriyah including the parks, wadis, iconic sites of UNESCO World Heritage Site At-Turaif and Bujairi Terrace, the fine dining destination, the 2023/24 Season will offer visitors an unrivalled authentic experience that combines arts and

culture, live performance, and experiential experiences to showcase nearly six hundred years of history and heritage in a compelling and entertaining way. The Season aims to entertain visitors’ cultural curiosity by curating a unique three-month calendar of events offering something for everyone. These include live musical and theatrical performances, the highly anticipated Diriyah E-Prix championship organized by the Ministry of Sport, an expanded and engaging return

Network News of ‘Layali Diriyah’, immersive art installations and exhibitions, stellar culinary experiences, and outdoor activities such as horseback riding, camping, and stargazing. This year’s theme honors Diriyah’s origin story and celebrates Al Awja, indicative of the people of the bend (Wadi Hanifah) and a rallying call for all Saudis to come together and celebrate their shared culture and identity. While Diriyah is a vital source of Saudi cultural identity and national pride, it also stands at the forefront of Saudi Arabia’s plans for its future as a unique cultural capital. Centered around the birthplace of The First Saudi State, it is a city built with people at its heart; a place where people from all walks of life come together and experience the unique Saudi way of life. As such, this Season will offer a unique opportunity for tourists from across the region and the world to get first-hand insight into the warm hospitality, rich culture, heritage, and traditions of the Kingdom and its people. By doing this, it aims to increase cultural

dialogue across the Kingdom and among people from all over the world. His Excellency Ahmed Al Khateeb, Minister of Tourism, Board Member and Secretary General of Diriyah Company, said: “As Saudi Arabia expands its tourism offering, we are unlocking the enormous potential that the sector offers. Central to this is authenticity in tourism: people travel for real stories and to meet real people. Diriyah Season will create connection and dialogue; supporting experiential tourism that is highly meaningful and memorable.” Jerry Inzerillo, Group CEO of Diriyah Company, said: “Diriyah Season will unite the world in a celebration of culture and shared experiences. As we embark on this new annual season of events, we look forward to showcasing Diriyah, The City of Earth, and its values as one of the most culturally significant locations in the Kingdom.” Diriyah Season 23/24 is presented by Diriyah Company, in partnership with Diriyah Gate Development Authority.

RIYADH AIR, MICROSOFT JOIN FORCES TO DRIVE INNOVATION AND SUSTAINABILITY IN THE AVIATION SECTOR

iyadh Air and Microsoft today signed a Memorandum of Understanding to drive innovation and sustainability across Saudi Arabia’s aviation sector. As part of the agreement, Riyadh Air has selected Microsoft’s trusted Azure cloud platform as its preferred platform for accelerating digital transformation and will leverage the highly secure, scalable, and reliable platform to improve operational efficiency and customer service.

The announcement will see both organizations collaborating to leverage the potential of cutting-edge technologies such as Big Data, Artificial Intelligence, copilot experiences, the Metaverse, and Virtual Reality to enhance Riyadh Air’s offerings, services, and operational models. Adam Boukadida, Chief Finance Officer, Riyadh Air, said: “We are thrilled to announce our partnership with Microsoft as we embark

on an accelerated digital enablement journey to fuel the growth and innovation within the aviation industry. Leveraging the robust Microsoft Azure platform is just the beginning; we are poised to tap into the vast network of Microsoft partnerships and harness the remarkable AI capabilities offered through Microsoft’s comprehensive suite of services & solutions, empowering Riyadh Air to grow & thrive in the ever-evolving digital landscape. By embracing Microsoft’s platform

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and solution capabilities, we aim to build a unique customer and employee experience and expedite our progress in achieving our sustainability targets.” Riyadh Air and Microsoft will also jointly establish a Centre of Excellence that will provide a structured framework for driving innovation and delivering substantial business benefits for both organizations. The partnership also sees both parties forming a dedicated board that will actively drive efforts in line with the Kingdom’s national sustainability agenda.

Turki Badhris, Acting General Manager at Microsoft Arabia, said that the partnership is a perfect demonstration of Riyadh Air’s forward-thinking vision which leverages the power of cloud and AI to redefine innovation and sustainability in the aviation sector. “In adopting a cloud-first approach, Riyadh Air is paving the way for the creation of intelligent new solutions that will not only reimagine new ways of working and doing business but also revolutionize the experiences of its employees and customers.”

Microsoft will also extend its technical expertise to Riyadh Air by offering guidance in architecture design, scalability, security reviews, and more. This support will empower Riyadh Air to make the most of their journey on Azure. Riyadh Air’s digital and technology strategy also support its mission, aligned with the Kingdom’s Vision 2030, to lead the aviation industry by transforming Saudi Arabia, given its unique strategic location, into a global aviation and trade hub.

GENESIS LIGHTS UP DUBAI STAGE WITH VISION FOR PERSONALIZATION & PERFORMANCE

Genesis announced its vision for the Middle Eastern region with its personalization and performance projects at the “Distinctly Yours” event, held Wednesday in Dubai. The event marked a significant milestone for the brand in the region, demonstrating its strong commitment to delivering a hyper-personalized and unparalleled luxury experience for its discerning clientele. Under the creative vision of Luc Donckerwolke, Chief Creative Officer, attendees experienced the unveiling of two One of One cars, marking the first public showcase of the brand’s bespoke program. In addition to the exclusive One of One models, Donckerwolke also revealed three performance-based projects: the GV80 Coupe Concept, G80 Performance, and X Gran Berlinetta Concept. These cars embody the fusion of emotion and dynamics, each representing varying iterations of the brand’s design philosophy of “Athletic Elegance.” The event brought together Genesis’ partners, VIPs, and media under the concept of “Distinctly Yours,” providing an immersive experience highlighting the brand’s dedication to the region while presenting its direction for personalization and performance. One of One’s Potential Realized in the Middle East The “One of One” name originates from the art scene, which refers to art pieces and collectibles issued as a single, unique edition. These pieces attract a higher value because they are one-of-a-kind editions with no reproductions. Genesis applies the same concept, making each One of One car an original piece that can be perceived as the most prestigious representation of Genesis. Genesis first developed the program concept as part of its progression to design authentic and original experiences for its customers, aiming to create a hyper-personalized service that customers could experience beyond the car. Guided by these goals, Genesis introduced the program to VIP customers with a private showcase in the Middle East in 2021. The brand’s careful yet focused approach served as an opportunity to inform the overall direction and potential of

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the One of One program in one of the fastest-growing luxury markets in the world. At the event, Genesis reaffirmed its dedication to delivering the pinnacle of luxury to Middle Eastern customers through the One of One program’s dual-offering approach. The first option allows for a fully personalized vehicle, meticulously tailored to individual preferences. The second option is the special edition offering, where each edition is exclusively crafted to embody the brand’s philosophy as derived from various sources of inspiration—such as specific regions, artists, and events. These special editions represent the brand’s reinterpretation of specific themes while ensuring a harmonious blend of external influence with Genesis designs. The First One of One Model The first car revealed at the event was the brand’s initial One of One model, designed to demonstrate the program and scope. A G90 LONG WHEEL BASE with a two-tone exterior body in black and white, the car comes in a pearlescent paint finish that provides a

unique sheen. Meanwhile, its deep black paint coating features red metallic flakes to subtly match the red hue of the interior under sunlight. Red was selected as the interior color to symbolize the impassioned nature of Middle Eastern customers. The G90’s interior customizations were made based on both design and function to exhibit the range of possibilities Genesis can offer One of One customers. For the trim, a special type of white stone was used to set itself apart from the standard Genesis lineup. The rear seats featured built-in analog watches that display three separate time zones for the executive traveler. It also comes with a cooler along with a crystal carafe and glasses in the rear console. On the right rear passenger seat, there is a metallic plate that features the signature of Chief Creative Officer Luc Donckerwolke, who led the design of this specific G90. The One of One marking also extends to the headrest cushions and treadplates, which are revealed on the door sills—all of which can be replaced with the customer’s name or signature upon request. The First Special Edition The second car revealed was the GV80 Twilight Special Edition by Genesis One of One, the first special edition introduced by the bespoke program. Drawing inspiration from the mesmerizing hues and textures of Middle Eastern deserts, the term ‘Twilight’ symbolizes the convergence of two lights—as the sun sets and the moon rises—similar to the meeting of two cultures, the Middle East and Korea. 97

In addition, the brushed pattern perfected by Genesis’ proprietary painting technique is also designed to convey the undulating and sandy texture that express the traces of wind on desert sand. The car unveiled at the event came in a twotone gold and black exterior; the gold embodies the golden sand of the desert while the orange interior color depicts the orange-colored sky during sunset. Genesis designed another variant of the Twilight Special Edition that comes in blue and black—the blue represents the Arabian skies right after sunset. The GV80 Twilight Special Edition by Genesis One of One was created exclusively for the Middle East region and will be available in both colors, limited to 20 cars. Omar Al-Zubaidi, Chief Executive Officer, Genesis Middle East & Africa, expressed enthusiasm for the launch, stating, “The Genesis One of One Program represents a pivotal moment for us, aligning with our vision to deliver unparalleled luxury experiences. With the launch of our exclusive bespoke cars, we continue to push the boundaries of what is possible in the world of luxury automotive design.” Athletic Elegance Driven by Performance Immediately following the unveiling of the One of One models, Donckerwolke switched gears to the three performance-based projects—all of which were in the energetic Magma color to denote the brand’s vibrant theme. All three models were marked with “Designed by Genesis” to signify the brand’s pride in introducing its high-performance vision. First unveiled in New York last April, the four-passenger GV80 Coupe Concept made waves by introducing a new facet to the Genesis brand by combining the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. At the time, Donckerwolke had promised to “inject more adrenaline and fun into the brand.” 98

Referencing this promise, Donckerwolke presented the G80 Performance for the first time. He referred to the car as “the thoroughbred of the G80 family” and mentioned that everything from the design to the

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aerodynamics and suspension were modified to enhance the athletic component of the car. Genesis partnered with companies known for their competencies

in increasing the performance capabilities of cars to achieve this. Donckerwolke underlined that the G80 Performance is “Designed by Genesis” and that the brand will release details on production, pricing, timing, and technical specs at a later date. The G80 Performance will be a limited series of up to 20 models and will be available in the Middle East with various options for customers to further personalize it to their needs and tastes. The final reveal for the evening was the X Gran Berlinetta Concept that was first introduced in Barcelona on Dec. 2 at the 2023 Gran Turismo World Series Finals. The concept car was created as part of Polyphony Digital’s Vision Gran Turismo series and will be available to race in the game starting January 2024. As a concept born from a design study demonstrating Genesis’ passion and intent for the Vision Gran Turismo series, the car perfectly embodies Genesis’ characteristic Athletic Elegance design philosophy. On the unveiling of the three cars, Donckerwolke stated, “We wanted to showcase our commitment to delivering a driving experience that is both emotionally charged and dynamically vibrant. These cars embody the perfect synergy of performance and passion, providing a glimpse into the exciting direction that Genesis is exploring.” 99

SAUDIA AND RIYADH AIR SIGN A STRATEGIC COOPERATION MOU AS PART OF AN EXPANSIVE AGREEMENT SIGNIFYING COLLABORATIVE STRENGTH IN THE SAUDI ARABIAN AVIATION ECOSYSTEM

he national flag carriers of the Kingdom of Saudi Arabia, Saudia and Riyadh Air signed a Strategic Cooperation Memorandum of Understanding as part of an expansive agreement to include codeshare flight, signifying a major milestone moment of collaborative strength in the KSA aviation ecosystem. The MOU is the first major agreement between the two airlines and it is set to lay the foundation for further cooperation in the future. 100

Along with strengthening the wider Saudi aviation ecosystem the collaboration is intended to offer a comprehensive range of benefits for guests traveling globally to and from Saudi Arabia, as well as those travelling domestically within the Kingdom. As part of the agreement, guests of both carriers will be able to take full advantage of each airline’s worldwide network through a comprehensive interline and codeshare agreement that will allow guests to seamlessly connect between sectors

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operated by either Saudia or Riyadh Air. This means members of each carrier’s loyalty program will be able to earn points or credits when traveling on codeshare services operated by the other. This will be followed by a wider loyalty agreement in which guests can accrue or redeem points and receive elite level benefits across both carrier’s global networks. In addition to offering a comprehensive range of guest benefits, this strategic cooperation also commits Saudia and Riyadh Air, as national carriers of the Kingdom, to working together and implementing broader synergies and efficiencies across the value chain in areas such as commercial, digital development, aviation support services and cargo/logistics. The strategic agreement also aims to optimize routes and resources to ultimately provide guests with a broader range of destinations and services. Saudia CEO, Capt. Ibrahim Koshy commented, “We’re delighted to be working alongside Riyadh Air and look forward to seeing another Saudi carrier supporting the

national aviation strategy and Kingdom’s objectives in tourism. This is a historic moment in where we join forces to serve guests travelling from and to the Kingdom. Saudia and Riyadh Air will positively disrupt the industry as a whole and so we are proud to sign this MOU that signifies our partnership intent.” Riyadh Air CEO, Tony Douglas, said, “The MoU signing of this strategic collaboration shows a solid statement of intent from both airlines. Riyadh Air and Saudia will play a significant part in the growth of travel tourism within the Kingdom and so having the national carriers working side-by-side is the best way to accelerate and manage this growth. We are confident that Riyadh Air will raise the bar in air travel and working in cooperation with Saudia will help us achieve this as we prepare for takeoff in 2025.” Benefits are planned to be announced with wider details that would be available for guests booking flights on Saudia or Riyadh Air, when Riyadh Air is set to launch its operations in 2025.

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A SHOW STOPPING EVENING ON VICTORIA HARBOUR MARKING THE MAJESTIC RETURN OF A REIMAGINED ICON

he official grand opening of Regent Hong Kong was an elegant and glamorous affair highlighting the transformation of a landmark property within IHG Hotels & Resorts’ luxury and lifestyle portfolio. The evening exuded elegance and glamour, marking the majestic return of Regent Hong Kong to Victoria Harbour and reinstating its presence as the quintessential epicentre in a city that offers a myriad of cultural experiences. Rooted in the Beauty of Contrast, the evening’s immersive experiences heightened the senses, while showcasing Regent Hong Kong’s transformation, re-establishing its position as a symbol of luxury in the heart of Hong Kong. Held in its legacy Regent Ballroom, where history and unparalleled modern luxury merge, the gala event brought together a diverse array of local luminaries and renowned community leaders to celebrate the rebirth of a legend. The star-studded evening was graced by the hotel’s owners, Mrs. Rossana Wang Gaw, Chairman

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of Pioneer Global Group; Mr. Goodwin Gaw, Chairman of Gaw Capital Partners and Vice-Chairman of Pioneer Global Group; Mr. Kenneth Gaw, President of Gaw Capital Partners and Managing Director of Pioneer Global Group; Ms. Christina Gaw, Managing Principal of Gaw Capital Partners and Executive Director of Pioneer Global Group; Mrs. Millie Lau, Independent shareholder of Regent Hong Kong; Mr. Christophe Vielle, Chairman and Co-founder of GCP Hospitality; Mr. Daniel Aylmer, Managing Director and SVP Greater China at IHG Hotels and Resorts, and Mr. Michel Chertouh, Managing Director of Regent Hong Kong, alongside other esteemed guests such as Mr. Seoungho Jin, CEO of Korea Investment Corporation (KIC), and Mr. Chi Wing Lo, the visionary designer of Regent Hong Kong.

As guests arrived at the glamorous hotel entrance with its cascading feng shui fountain, a red carpet led to the iconic white marble staircase, where generations of Hong Kong society have marked life’s most significant events and gala occasions. Following a Champagne reception, the evening officially commenced with a captivating ballet performance and contemporary adaptation of the traditional lion dance, effortlessly ushering all attendees into the majestic Regent Ballroom. Amidst meticulously designed interiors, elegant table décor with intricate details, guests were transported into a mesmerising world celebrating a harmonious blend of cultures. Here the majestic grandeur of the East, steeped in rich history, gracefully merged with the rapid advancements of the West, with Regent Hong Kong

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as a pioneering presence over half a century ago - a presence that influenced the evolution of luxury within the city. Now, following its dramatic transformation, Regent Hong Kong ushers a new era of luxury on Victoria Harbour. Mr. Goodwin Gaw, Chairman of Gaw Capital Partners and Vice-Chairman of Pioneer Global Group, extended a warm welcome to all attendees in the Regent Ballroom, sharing inspiring words “We come together to witness the rebirth of a legend, the transformation from the old Regent to the new Regent – a journey that traces the roots of luxury hospitality, redefining standards and shaping the very essence of modern luxury.” The celebration was attended by many of the city’s most prolific personalities. Throughout the evening, while indulging in a gourmet menu by the hotel’s culinary team, guests marvelled at a series of captivating

performances that continued to narrate Regent Hong Kong’s presence in a celebration of history, reimagined through a contemporary lens. The talented trio dancers captivated guests, while multiple ensembles performed the poetry in motion inspired by martial arts including Tai Chi, Kung Fu and Karate. Ballet dancers skilfully blended classic and contemporary dance. Finally, a performance by Wan Pin Chu, an internationally acclaimed Erhuist, and his father symbolised the transition from legend to legacy. Each performance was complemented by videos that artfully journeyed through the decades, mirroring Regent Hong Kong’s milestones alongside the city’s development. A behind-the-scenes video with a glimpse at the extensive rehearsals and attention to detail that went into producing the Grand Opening Celebration was revealed moments before the crescendo of the evening.

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Network News In perfect harmony with the “Symphony of Lights’’ light show, acrobatic dancers from Italy transformed the façade of Regent Hong Kong into their stage, delivering an expertly choreographed performance. The ground-breaking spectacle was the first vertical façade dance in Hong Kong and was brought to life by Il Posto, a visionary collaboration between choreographer Wanda Moretti and musician Marco Castelli, showcasing the talents of five exceptional dancers. Gracefully defying gravity, the aerial performance acted as an artful metamorphosis that blurred the lines between the built environment and the ever-shifting landscape of the city, a true testament to the boundless possibilities at Regent Hong Kong. Guests also marvelled at the iconic Aqualuna gliding across the harbour, its sails transformed in Regent’s emblematic shade of teal, emblazoned with the hotel logo. A celebration of the arts and Regent Hong Kong’s cultural richness, the gala showcased the Beauty of Contrast, melding heritage and innovation with a unique blend of music featuring DJ Mengzy’s progressive tunes and visionary Chinese orchestral compositions. The evening was an epic multi-sensory celebration marking Regent Hong Kong’s majestic return to Victoria Harbour. Guests were immersed in a transformative journey, melding heritage and innovation with awe-inspiring

moments, theatrically staged with cinematic framed views of Victoria Harbour. The show stopping celebration at the harbour’s edge glamorously ushered in a new era of modern luxury hospitality with Regent’s visionary experiential and design signatures brought to life in an artistic showcase of live music and dance inspired by Hong Kong’s rich culture. Regent Hong Kong, once again, stands as the flagship property of IHG Hotels & Resorts’ luxury and lifestyle portfolio as its ultra-luxury presence expands both regionally and internationally.

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THE NEXT CHAPTER FOR THE SKIES ARRIVES AS RIYADH AIR UNVEILS THE SECOND OF ITS PERMANENT DUAL-LIVERY DESIGNS AT DUBAI AIRSHOW

he next chapter for the skies has arrived as Riyadh Air, Saudi Arabia’s new world-class airline wholly owned by the Public Investment Fund (PIF) set to take off in 2025, unveiled the second of its permanent dual-livery designs at the Dubai Airshow 2023. The latest livery continues Riyadh Air’s indigo theme with striking lines inspired by the twisting canopies of traditional Bedouin tents and elegant curves of Arabic calligraphy. The bold new look features a sweeping cockpit window design, with the indigo signature theme contrasted beautifully against a light unique iridescent fuselage that reflects purity and the future-focused vision of Saudi Arabia.

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With a vision to shape the future of air travel, Riyadh Air unveiled its first livery at the Paris Airshow in June this year having previously received its IATA Airline Designator Code (RX) as well as signing a major deal for 90 GEnx engines to power its fleet following a significant order of up to 72 Boeing 787-9 Dreamliners made in March. The super-sophisticated second livery will see Riyadh Air aircraft adorned in a lavender and indigo paint featuring a feather-like design near the rear of the fuselage, and ‘Riyadh Air’ written in English and Arabic and the airline’s trademark logo on the tail, engines, and aircraft underbelly. The second livery reflects Saudi Arabia’s forward-thinking ambitions using iridescent

color to add a modern twist to the innovative design, which along with intricate bold text, makes Riyadh Air instantly recognizable, whether on the ground or in the skies. Launched in March 2023 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Public Investment Fund (PIF) Riyadh Air aims to become the world’s most forward-thinking carrier embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality. As a catalyst for the National Transport and Logistics Strategy playing a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals, Riyadh Air is set to fly to more than 100 destinations, contribute to KSA non-oil GDP growth by USD 20 billion and directly and indirectly creating over 200,000 new jobs globally and locally. Tony Douglas, CEO, Riyadh Air, said the second livery is another statement of intent from the new airline, “As the largest start-up in commercial aviation in decades we are delighted to unveil to the world Riyadh Air’s second livery which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual-liveries on an active fleet.” “Following our initial launch in March we have had exceptional progress hitting a number of major milestones for the brand through an obsessive eye for detail, digital-native mindset and commitment to embracing the industry’s sustainability best practices. We revealed our first livery reveal to global acclaim, announced fleet orders for our wide body aircraft and signed several ground-breaking new partnerships. This iconic second livery is the latest milestone for Riyadh Air as we shape and disrupt the future of air travel and aviation, with many more things to come,” he added.

Alongside the much-anticipated unveiling of the latest livery design, Riyadh Air will be hosting guests, partners, stakeholders and VIPs at its 350sqm pavilion at Dubai Airshow. The digital-first experience will showcase more about Riyadh Air’s ambitions and future plans as it ushers in a new era for the travel and aviation industry, unlocking KSA’s most beautiful cultural and natural attractions and positioning KSA as a world-class logistics and travel hub. Additional highlights at Riyadh Air’s Dubai Airshow presence include: • With a Memorandum of Understanding signed between Riyadh Air and Lucid Motors at the Dubai Airshow, marking the first innovative partnership between luxury EV manufacturer Lucid Group and Riyadh Air aligned to a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial and operational streams for targeted guests and travellers. • At the Riyadh Air pavilion, two Lucid Air cars are wrapped in the unique Riyadh Air livery while three mobilized Lucid Air cars will transport visitors to and from the Dubai Airshow. Lucid Air is the longest range, fastest charging and most powerful luxury electric car in the world. • An immersive football digital experience, from Atlético de Madrid as part of a multi-year partnership signed earlier this year between Riyadh Air and the Spanish footballing giant. • The Saudi Coffee Company, a Public Investment Fund company, is showcasing its sustainable coffee produced from the southern Jazan region, home to the world-famous Coffea Arabica. The Dubai Airshow 2023 is taking place from 13-17 November at Dubai’s Al Maktoum International Airport (DWC) and features over 1400 exhibitors from 48 countries, along with over 180 of the world’s most advanced commercial, private and military aircraft on display. 107

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BOUTIQUE GROUP HIGHLIGHTS SAUDI ULTRA-LUXURY HOSPITALITY AT ILTM CANNES

outique Group, the first ultra-luxury hospitality group of its kind in the Kingdom of Saudi Arabia, announces its participation at the upcoming International Luxury Travel Market Cannes (ILTM Cannes). One of the most prestigious events in the sector, the flagship luxury travel trade show runs from December 4 to 7, 2023. Owned by Saudi Arabia’s Public Investment Fund, Boutique Group supports the Ministry of Tourism and the Ministry of Culture objective to develop and promote the industry. The group develops and operates ultra-luxury boutique hotels in transformed historic and cultural palaces, including many that served as historic residences. Boutique Group sets new benchmarks in the industry and redefines the luxury hospitality experience in the Kingdom, offering domestic and international travellers an opportunity

to immerse themselves in a modern image of Saudi Arabia inspired by tradition. Boutique Group’s portfolio of previously inaccessible properties include the Red Palace in Riyadh, once a home to King Saud before being the Council of Ministers’ base for three decades, Al Hamra Palace in Jeddah, which has welcomed some of the most prominent international public figures, and the Aga Khan Award-winning Tuwaiq Palace, recognised as one of Riyadh’s most significant architectural landmarks. With three palaces being completely renovated to provide a grandiose, all-encompassing experience that honours local history and culture, Boutique Group epitomises Saudi hospitality and generosity with a focus on service-oriented guest experiences of the highest standards. In addition to cultural immersion, Boutique Group’s 109

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exclusive luxury villas and suites offer the utmost in modern comfort with dedicated personal assistant services. The experience is further enhanced by unique high-end dining options and private spa facilities. With these three iconic palaces already unveiled across Saudi Arabia, Boutique Group is heading to the tourism world’s most exclusive luxury event to introduce its brand and offering to leading agents, curators and advisors. ILTM Cannes is the global flagship event for the ILTM Portfolio, which brings together the world’s most highly sought hospitality brands and travel designers. Last year, more than 3,600 industry professionals from 77 countries met at a series of one-to-one meetings and networking events. “Boutique Group is pleased to be taking part in this highly anticipated edition of ILTM Cannes,” said Mark De Cocinis, CEO of Boutique Group. “Saudi Arabia is a country 110

with a deep tradition of hospitality, and this warmth and generosity are at the very heart of everything we do. At Boutique Group, we are drawing on the Kingdom’s rich cultural heritage to create a truly unique ultra-luxury hospitality offering.” He added: “Saudi Arabia’s Ministry of Tourism is expecting $6 trillion

of investment opportunities in the travel and tourism sector through to 2030. With more than 300,000 hotel rooms being built in the interim, Saudi Arabia’s hospitality sector is among the fastest developing in the world, with an abundance of opportunities for industry peers from across the world. We look forward to engaging with you all at ILTM Cannes.”

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THE BIGGEST MUSIC AND CULTURE FESTIVAL IN THE MIDDLE EAST

HG Hotels & Resorts, for the first time, is collaborating with MDLBEAST– a leading entertainment company rooted in music culture based in Saudi – at Soundstorm, a multi-genre music, culture, and art entertainment festival in Riyadh – to serve as a key partner across the festival’s most iconic experiences, including the Middle East’s largest music festival. As the Exclusive Hotel Partner for MDLBEAST Soundstorm, which takes place from December 14-16, IHG invites all festivalgoers to stay at any of its 5 brands and 40 hotels in the Kingdom.

MDLBEAST is a leading entertainment company based out of Saudi Arabia that thrives on contributing to the Saudi 2030 vision through the cultivation of the music tourism industry as a vital component of the Kingdom’s economy. IHG will be a key partner across MDLBEAST’S most popular fan experiences, including Soundstorm, that saw over 370,000 attendees in 2022. Soundstorm Activations As the official hotel partner of MDLBEAST Soundstorm, IHG Hotels & Resorts will give guests, music fans and IHG One Rewards members the opportunity to experience its unique approach to hospitality through two immersive activations on the festival grounds: - An upside-down hotel room container for a captivating and highly Instagrammable photo opportunity - A futuristic, AI-inspired secret room, creating another engaging

and sharable experience for MDLBEAST’S Gen Z and Millennial audiences to enjoy VIP Package Access A first for the region, IHG One Rewards members based in KSA and UAE were invited to bid on IHG’s Access platform for VIB (Very Important Beast) tickets, and redeem at Soundstorm. If that isn’t enough to guarantee a magical three-day festival experience, VIB (VIP) guests have access to the VIB hospitality box, a private and personalized experience by IHG. Commenting on the partnership, Haitham Mattar, Managing Director India, Middle East & Africa, said: “We’re thrilled to be the Exclusive Hotel Partner for this year’s MDLBEAST event, bringing a unique line-up of hospitality-inspired, immersive activations to guests from around the world. As the largest music festival in the Middle East, Soundstorm will provide an especially important opportunity for IHG to engage with our IHG One Rewards members and the next generation of travellers with a fresh and dynamic take on curated lifestyle experiences. “By connecting cultures through a shared love of travel, tourism, and technology, we hope to wow our audiences with unmatched experiences that both support the Saudi 2030 vision and designate IHG as ‘”the best place to be”, he added. For more information www.ihg.com 111

RIYADH AIR MAKES STRONG STATEMENT OF INTENT AS AIRLINE WRAPS UP AN EXTRAORDINARY DEBUT AT DUBAI AIRSHOW 2023 AS IT CONTINUES AT A PACE TOWARDS MAIDEN FLIGHT

he next chapter for the skies continued its journey to take off in 2025 as Riyadh Air, Saudi Arabia’s new world-class airline wholly owned by the Public Investment Fund (PIF), dominated industry conversations with a series of major announcements at last week’s Dubai Airshow. Making its first appearance at one of the most significant aviation events in the world Riyadh Air hosted several VIP visits, the world’s media and thousands of guests, partners and stakeholders at its 350sqm pavilion. Set against a backdrop of an unmissable Riyadh Air indigo-branded Boeing 787-9 Dreamliner, the digital-first experience showcased more about Riyadh Air’s ambitions and future plans as it ushers in a new era for the travel and aviation industry, unlocking KSA’s most beautiful cultural and natural attractions and positioning KSA as a world-class logistics and travel hub. Executives from the Riyadh Air team also participated in several panel discussions during Dubai Airshow, engaging in key industry conversations such as aviation disruption, technology innovation, guest experience, sustainability, and talent acquisition. Commenting on Riyadh Air’s hugely successful Dubai Airshow debut Tony Douglas, CEO, Riyadh Air, said “It’s been an extraordinary week, as a digital start-up we want to disrupt the aviation industry and we’ve

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certainly done that at the Dubai Airshow. Since our launch in March, we have made exceptional progress hitting a number of milestones and in Dubai we’ve continued to shape the future of air travel with our beautiful second livery with a unique iridescent shine unlike any other aircraft, again capturing the world’s attention and going viral across social channels.” “Our expansive partnership with Saudia shows a solid statement of intent from both airlines which will play a significant part in the growth of travel tourism within the Kingdom. Our alliance with Lucid Group is a clear reflection of our joint values around sustainably, digital thinking and obsessional attention to detail, while our Lufthansa Systems deal sees us adopt the gold standard of aviation systems. Over the coming weeks and months, we’ll be sharing more exciting updates, developments and milestones for Riyadh Air as we continue the momentum and pace towards our maiden flight in 2025 and as the most forward-thinking carrier in the skies,” he added. Riyadh Air highlights at the Dubai Airshow 2023 included: - Riyadh Air unveiled the second of its stunning dual-livery designs Following the launch of its first livery at the Paris Airshow in June, on the first day of Dubai Airshow Riyadh Air unveiled to the world the second of its permanent dual-livery designs through an innovative digital launch. The latest livery continues Riyadh Air’s indigo theme with striking lines inspired by the twisting canopies of traditional tents and elegant curves of Arabic calligraphy. The bold new look features a sweeping cockpit window design, with the indigo signature theme contrasted beautifully against a unique iridescent fuselage that reflects purity and the future focused vision of Saudi Arabia. 113

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- Riyadh Air and Saudia sign a major Strategic Cooperation Memorandum of Understanding Riyadh Air and Saudia signed a Strategic Cooperation MoU signifying a major milestone moment of collaborative strength in the KSA aviation ecosystem. The expansive agreement marking the first agreement between the two airlines is set to lay the foundation for further cooperation in the future. The national flag carriers of the Kingdom of Saudi Arabia will work together enabling guests of both carriers to take full advantage of each airline’s worldwide network through a comprehensive interline and codeshare agreement that will allow guests to seamlessly connect between sectors operated by either Saudia or Riyadh Air. - Riyadh Air and Lucid Motors partner aligned to a shared vision for the future of sustainable transport A Memorandum of Understanding signed between Riyadh Air and Lucid Motors at the Dubai Airshow, marked the first innovative partnership between luxury EV manufacturer Lucid Group and Riyadh Air aligned to a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial and operational streams for targeted guests and travelers. At the Riyadh Air pavilion, two Lucid Air cars were wrapped in the unique Riyadh Air livery while three mobilized Lucid Air cars transported visitors to and from the Dubai Airshow. - Riyadh Air to drive innovation with Lufthansa Systems’ cloud-based operations platform Riyadh Air also announced it had signed an agreement with Lufthansa Systems as a partner to mutually drive innovation in digitalization and sustainability. The 114

agreement will see the implementation of an integrated suite from Lufthansa Systems helping unlock digital leadership in aviation sustainability. In the run-up to Dubai Airshow, Riyadh signed major partnerships with IBM Consulting and Microsoft respectively. IBM Consulting will be the lead systems integrator to support building the technology foundation that will enable the digitally native airline to offer seamless travel experiences. Riyadh Air and Microsoft will work together to drive innovation and sustainability across Saudi Arabia’s aviation sector with both organizations collaborating to leverage the potential of cutting-edge technologies to enhance Riyadh Air’s offerings, services, and operational models. As part of its ongoing recruitment drive as it builds a world class team Riyadh Air is currently running a series of roadshows across London, Paris, Dubai, and Riyadh with a view to recruiting its first intake of cabin crew in Q1 2025. Riyadh Air aims to become the world’s most forward-thinking carrier embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality. As a catalyst for the National Transport and Logistics Strategy playing a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals, Riyadh Air is set to fly to more than 100 destinations, contribute to KSA non-oil GDP growth by USD 20 billion and directly and indirectly creating over 200,000 new jobs globally and locally.

Brands Directory Altanfeethi

Dr. Faisal Zagzoog

Patchi

altanfeethi.com.sa

instagram.com/faisalzagzoog

patchi.com

AlUla Moments

Dr. Majed Garoub

Patina Maldives

experiencealula.com

instagram.com/majedgaroub

patinahotels.com

Anantara Desaru Coast Resort & Villas

Ducati

Project32

anantara.com

ducati.com

project32.co

Aston Martin

El Gouna

Qatar Airways

astonmartin.com

elgouna.com

qatarairways.com

Audemars Piguet

Fay Fouad

Rahaf Alharbi

audemarspiguet.com

instagram.com/fay_fouad

instagram.com/rahaftheofficial

Bank AlJazira

Hilton

Regent Hong Kong

bankaljazira.com

hilton.com

hongkong.regenthotels.com

Bentley Motors

Honayda

Riyadh air

bentleymotors.com

honayda.com

riyadhair.com

Boucheron

IHG Hotels & Resorts

Riyadh Expo 2030

boucheron.com

ihg.com

riyadhexpo2030.sa

Boutique Group

Leem KSA

Rolex

boutiquegroup.com

leem.com

rolex.com

Chalhoub Group

Mdlbeast

Saddik and Mohamed Attar Co.

chalhoubgroup.com

mdlbeast.com

smattarco.com

Chopard

Microsoft

Snapchat

chopard.com

microsoft.com

snapchat.com

Digitect

Nadim Naaman

TLN Academy

digitect.com

instagram.com/nadim.naaman

tln.academy

Diriyah

Neom

Turkish airlines

diriyah.sa

neom.com

turkishairlines.com

Dr. Dina Al Nahdy

Parmigiani Fleurier

Yousef Sharbatly

instagram.com/dinaalnahdy

parmigiani.com

instagram.com/youssefsharbatly

the ksa edition

ISSUE 13

JAN - FEB 2024

Global CEO The Luxury Network International

CEO The Luxury Network Saudi Arabia

Fares Ghattas

Abdullah Fakeeh

The Luxury Network Saudi Arabia Khalil Al-Alazdi St P.O. Box 2938 Jeddah 23522 Kingdom of Saudi Arabia

Team Members Abdullah Fakeeh + 966 55 559 9595

Tarek Alkateeb + 966 56 664 5145

Alrand Fakeeh + 966 54 343 4305

Contributing Editor Nour Ghattas Creative Assistant Omnya Moaad Naji

Creative Director Reine Nehme

info@theluxurynetwork.sa.com + 966 12 639 5888

www.theluxurynetwork.sa.com

Creative Assistant Hala Rashed

THE LUXURY NETWORK ACADEMY AFFLUENCE AT YOUR FINGERTIPS

he world’s leading luxury affinity marketing and business networking group; creating partnerships between the world’s most prestigious luxury brands, The Luxury Network International, has officially launched The Luxury Network Academy, an educational initiative for individuals who are keen on joining the growing community of the luxury industry. The Luxury Network Academy was founded by the elite network’s Global CEO, Mr. Fares Ghattas. According to Mr. Ghattas, “Each individual who is willing to learn must have access to the rightful practices in the luxury sector. Our objective is to make the impossible possible for anyone with an internet connection, to be granted the opportunity to be skilled and to be able to learn from the greatest certified masters in the luxury industry.” In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised. Therefore, The Luxury Network International has launched a world-class learning website to bring professional training videos from iconic professionals who contributed

to putting standards in their field and entrepreneurship in all sectors. The Luxury Network Academy seeks to conduct self-study training or teaching courses that will be promoted and conducted on the academy’s official website and promoted globally. The self-study courses will feature world-class iconic experts in various fields such as luxury selling, entrepreneurship, media, etiquette, fashion, brand management, travel, and many more. “People learn easier by listening to inspiring success stories.” Through rolling The Luxury Network Academy short training videos, young and expert professionals and entrepreneurs will be encouraged to learn more interesting and knowledgeable topics which are the results of the professional experiences of the speakers. These exclusive videos are promised to be impressive, informative, inspirational, and impactful. Access to these videos may be purchased by the public including the network’s official members, global offices, and clients.

TLN.ACADEMY

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Fares Ghattas The Luxury Network Academy Founder & Global CEO