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The introduction of ChatGPT has taken the world by storm From solving complex problems to handling day to day queries. ChatGPT covers it all with efficiency 02

Cover Story

It is our favourite buzz word because it involves our favourite destination in the world Digital Disney. It has now become a source of income for many millennia's

Brand Markive

It only takes a swoosh logo or the 'curvy tick' to recognise this multi-billion dollar company It is the people of nike that make the company impossible to forget. 04

Marketing Buzz

Would you believe if a brand affirms its help to navigate you through couples during valentine's ? No, right But 5 Star has started a campaign to make this thing possible 05

More than Marketing

OnePlus's success was difficult The company has been criticised for mimicking smartphone designs and lacking creativity, however it never stopped evolving.

Hallmark Campaign

The internet gets flooded with the answers regarding the male gender anytime a question is asked. The campaign focuses on improving the inconsistent internet search 07

Marktetflix and Chill

Humans of Marksman

Pioneer Deepika Padukone recently launched her skincare label, 82°E, which promotes self-care and a holistic approach to wellness. The brand aims to motivate its customers 08 A Netflix drama follows Emily, a young woman who moves to Paris for a profession but struggles to make friends and love connections. 09

Senior manager of Thyssenkrupp industries India Pvt Ltd shares his experience in the mining industry, technologies of the future and the personal learnings. 10 Marketing Trivia

It's time to check your knowledge about luxury brands How much do you keep up with these well established brands?

OpenAI: Unlocking the Potential of AI Paving the Way for the Future of AI -Prathamesh Jaju

Every once in a while, a product is developed that takes technology from the dark corners of engineering labs, the bedrooms of tech-savvy youngsters, and the isolated spaces of hobbyists and brings it to the attention of even people like our grandmothers. The internet, for instance, has been around since 1990, but it was only when Netscape Navigator arrived in 1994 that it became widely known

On Nov. 30, 2022, OpenAI CEO Sam Altman tweeted the link to ChatGPT, the company's new chatbot, which anyone could use for free This moment has been hailed by many as a Netscape Navigator moment for artificial intelligence seven years after the company's launch in 2015. Altman tweeted: “Today we launched ChatGPT. try talking with it here,” followed by a link that would let anyone sign up for an account to begin conversing with OpenAI’s new chatbot for free.

On its first day, people from all walks of life used the chatbot for various purposes Amjad Masad, a software CEO and engineer, asked it to debug his code; Gina Homolka, a food blogger, and influencer, asked it to write a recipe for healthy chocolate-chip cookies; Riley Goodside, an engineer at Scale AI, asked it to write the script for a Seinfeld episode;

Guy Parsons, a marketer who also runs an online gallery dedicated to A I art, got it to write prompts for him to feed into another A.I. system, Mi journey, that creates images from text descriptions Roxana Daneshjou, a dermatologist at Stanford University School of Medicine who also researches A I applications in medicine, asked it medical questions. Students even used it to help with their homework.

Chatbots aren't new. Business strategies, advertising campaigns, jokes, computer code, and movie screenplays are just some of the types of writing that ChatGPT may create at the request of its user

It has many flaws: Its findings are only sometimes reliable, it can't verify its data, and it knows next to nothing about events after 2021 Although the results are usually polished enough for use in a high school or even college course, they are rarely as refined as anything a human specialist could produce. Instead, ChatGPT generates this material in under a second, frequently requiring no specialized user input ChatGPT reached 1 million players in just five days, while it took Facebook 10 months to reach that number

The breakthrough technological development known as ChatGPT is altering the whole nature of human interaction. Yet, skeptics argue that OpenAI's focus on commercializing cutting-edge A.I. is reckless, like testing whether or not people will use firearms by providing live ammunition. Opponents of OpenAI's approach to advanced A I worry that it could have disastrous results Their main argument is that artificial intelligence growth is so fast that it's impossible to foresee the technology's future applications.

They worry that OpenAI's focus on making a product out of artificial intelligence may lead to dangerous technologies that can be used for evil, including making autonomous weapons or influencing public opinion

Others worry that OpenAI's strategy will lead to a power imbalance in which only the wealthiest individuals or corporations have access to cutting-edge artificial intelligence tools. Whenever Altman opens up about his hopes and dreams for artificial intelligence in public, he risks coming out as a bit of a dreamer. When asked at the San Francisco VC event what he sees as the best use for artificial intelligence, he remarked,“I think the best case is so good that it’s hard to imagine I think the good case is just so unbelievably good that you sound like a crazy person talking about it ”He then quickly circles back to OpenAI's original dismal concerns: “I think the worst case is lights-out for all of us ” vNetnography is the new buzzword for market researchers because it involves our favorite destination in the world, Digital Disney The place, once upon a time, used to be entertainment but now has become a source of income for many millennials, and Gen Z The companies which provide products have to find digital lollipops to attract these new-age customers and

Netnography is a path that helps researchers and companies to understand the behavior and pattern of these people

Netnography is a research methodology used to study online communities and cultures It involves applying ethnographic methods, such as observation to the study of online communities, social media platforms, and other digital spaces tIt involves applying ethnographic methods, such as observation to the study of online communities, social media platforms, and other digital spaces

Ethnography is a research method used to study and describe human societies and cultures It involves the systematic observation and analysis of the cultural practices, beliefs, and customs of a particular group of people Ethnographers typically spend extended periods of time studying, observing, and conducting interviews and surveys to gather data The goal is to gain a deep understanding of the social and cultural dynamics of the group and to produce a detailed description of their way of life.

Ethnographic research is when marketers watch people in their natural environment, which is usually their home Here, people tend to be more open and honest, and brand marketers can see firsthand how people use products Analysts who do ethnographic research in marketing can see how people use products and develop ways to get things done instead of relying on people to tell them how they do things

Some companies that use Netnography are Samsung, Apple, Adidas, etc. Apple uses netnography to gain insights into consumer behavior and preferences and to understand how people are using its products and services Ford to study consumer perceptions and preferences around its vehicles and to inform product design and development

Procter & Gamble has used netnography to study consumer behavior and preferences around its products, including beauty and personal care products. Coca-Cola has used netnography to study consumer behavior and preferences around its beverages and to develop marketing and advertising campaigns that resonate with its target audience Adidas has used netnography to study consumer behavior and preferences around its products, including athletic apparel and footwear and L'Oréal to study consumer behavior and preferences around its beauty products and to inform product development and marketing strategies, and Samsung to gain insights into consumer behavior and preferences around its electronic devices, including smartphones and tablets

Overall, netnography is a valuable tool for companies looking to gain insights into their customers and target audiences By studying online communities and consumer behavior, companies can develop effective marketing strategies, improve product development, and strengthen brand reputation

Netnography is often used to gain a deeper understanding of how people interact with each other, form relationships, and create meaning within online communities. Researchers using netnography may analyze online discussions, user-generated content, and other forms of digital communication to identify patterns, norms, and shared values within online groups.

Netnography can be used in a variety of fields, including marketing, sociology, anthropology, and psychology. It can help researchers understand how people engage with brands and products, as well as how they form and maintain social connections online

Netnography offers a valuable way to study the complex social dynamics of online communities and provides insights into the ways in which digital technologies are shaping human behavior and culture. Online communities refer to a group of people who share the same liking toward any concept or belief and want to share it with the whole world These communities can be formed around a wide variety of interests, from gaming and fandom to political activism and professional networking

Nike Run Club, a free app available for iOS and Android devices, is a branded community created by Nike, which allows users to connect with a community of other runners and participate in challenges and virtual races. In addition, the app provides access to exclusive Nike products and services, as well as personalized content and rewards for users who achieve their running goals

Nike Run Club, a free app available for iOS and Android devices, is a branded community created by Nike, which allows users to connect with a community of other runners and participate in challenges and virtual races. In addition, the app provides access to exclusive Nike products and services, as well as personalized content and rewards for users who achieve their running goals

Using the Netnography method, researchers would attempt to find the pattern in the behavior of Nike lovers. The community provides support, motivation, and inspiration for runners of all levels and users connect with others runners around the world inform product development and marketing strategies It helps companies to better understand their customers' needs and preferences by studying the conversations and interactions within online communities. This information can be used to develop new products or improve existing ones. Companies can use netnography to monitor their brand reputation online and track how their products are perceived by consumers. . This information can be used to develop influencer marketing campaigns and drive consumer engagement. t only takes the swoosh logo or the ‘ curvy tick’ to recognize this multi-billion dollar company, which is well recognized by fitness enthusiasts and even non-fitness folks in today’s era. Nike, the company, was founded by Phil Knight, a track athlete, and Bill Bowerman, his coach at the University of Oregon in 1964. The brand was originally known as Blue Ribbon Sports which later came to be known as Nike in 1971.

‘Nike’ was named after the Greek Goddess of Victory which the founders felt, was considered to be the perfect representation of what the brand stands for Nike is known for more than just sports and fitness today. It encapsulates every individual who thrives to become

-Saarah

more As Phil Knight, Co-founder and Chairman, once said, “It’s not a single product model, or a single manager, or one ad, or a single celebrity, not even a single innovation that is key to Nike. It is the people of Nike, and their unique and creative way of working together that makes Nike special.”

In its early days, Nike started off with producing and excelling in making running shoes since runners were their target market at the time They experienced raging success in the market In order to drive expansion & diversification, the company began production of different sports goods Soon after, Nike was producing shoes for basketball, tennis, and football to name a few the time. Nike gave Jordan his own signature a year later and the Nike Air Jordan was born These sneakers were so different from any other shoe in the market that at the time, NBA commissioner David Stern would fine Jordan $5000 every time wore those shoes in a game Nike didn't mind paying the fine on Jordan's behalf since they believed that Jordan wearing those shoes during a game was an exceptional marketing advantage Jordan sported the red and black Air Jordan when he scored 63 points against Larry Bird’s Boston Celtics in the 1986 playoffs The rest is history as Jordan went on to win six titles and numerous MVP awards Today, Michael Jordan's brand is so successful that he now earns more. money through his personal brand than he has ever made playing in the NBA The first pair was retailed for $65 which was the most expensive pair of shoes in the market at the time