Emily in Paris A marketing twist to comedy

-Soham Sheth

NWhen Emily in Paris first debuted on Netflix in 2020, it quickly became one of the streaming platform's most talked-about shows Created by Darren Star, Emily in Paris follows the story of Emily Cooper, a young American woman who moves to Paris for a job opportunity. While there, she navigates the challenges of working in a new environment, trying to fit in with the locals, and finding love

At its core, Emily in Paris is a classic fish-out-of-water comedy. Emily's experiences in Paris are often exaggerated for comedic effect, with the show playing on cultural stereotypes and poking fun at both the French and the Americans The show has been praised for its light-hearted and escapist nature, particularly in a time when many people are looking for a distraction from the challenges of everyday life. However, what has really set Emily in Paris apart from other comedies is its marketing strategy. From the moment it was announced, the show was marketed as a glamorous and aspirational series, with a focus on the fashion, food, and romance that Paris is known for

The show's social media accounts, particularly its Instagram, were carefully curated to reflect this image, with posts showcasing stylish outfits, picturesque Parisian scenery, and the show's charming cast This marketing strategy was incredibly effective, particularly on social media. Emily in Paris quickly became a cultural phenomenon, with fans around the world sharing their own glamorous and aspirational posts using the show's hashtag The show's popularity was further boosted by the fact that it was released during the height of the COVID-19 pandemic when many people were stuck at home and looking for a way to escape, and Emily in Paris grabbed that opportunity to mentally transfer the audiences to the picturesque streets of Paris