Never Settle

-Sreya Biswas How One Plus became what it is

OnePlus is a smartphone manufacturer that has become a household name in the tech industry for its high-quality devices at affordable prices

Founded in 2013 by Pete Lau and Carl Pei, the company's slogan "Never Settle" has become synonymous with its brand image This essay will explore how OnePlus became what it is today and what factors have contributed to its success

OnePlus began as a modest start-up with the intention of developing smartphones of exceptional quality at affordable prices The company was founded by two exOppo employees who shared a love of cutting-edge technology and an ambition to shake up the smartphone market. .

They believed that smartphones were too expensive and that there was a need for a brand that offered premium devices at an affordable price point The company's first-ever device was the OnePlus which was launched in 2014 and was a massive success It offered high-end specs at a significantly lower price than other flagship devices The OnePlus One was marketed as a "flagship killer" and quickly gained a cult following among tech enthusiasts

To a large extent, OnePlus's marketing efforts are responsible for the device's success It employed Reddit and word-ofmouth marketing to reach its audience.

OnePlus made their first phone available solely by invite, a bold and uncommon move This strategy intended to make the product more desirable and exclusive by limiting access to it; users might win invitations through online competitions or be referred by others Since OnePlus didn't know how many phones they'd sell, this strategy helped them manage inventories and production Critics were sceptical, but the method sold 1.5 million handsets by 2014 with minimal marketing OnePlus's marketing approach focuses on brand creation, community engagement, and online channels to reach its target population. OnePlus's loyal supporters promote its products. Social media and events help the brand establish a dedicated fanbase.

Their success was difficult The company has been criticised for mimicking smartphone designs and lacking creativity, however it never stopped evolving In conclusion, affordability, marketing, and user satisfaction are all crucial to OnePlus's success The brand's motto, "Never Settle," emphasises its dedication to enhancing its products and providing the finest client experience The company has developed a sense of exclusivity and community around its products, differentiated itself through minimalist design, and generated a loyal consumer base through great customer service OnePlus is well-positioned to maintain its position as a market leader in the smartphone sector due to its dedication to innovation and user feedback.