1 minute read
by Deepika Padukone
#FeelslikeHome
Deepika Padukone recently launched her skincare label, 82°E, which promotes selfcare and a holistic approach to wellness
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The brand aims to motivate its customers to prioritize their well-being by engaging in simple, joyous, and effective self-care that evokes a sense of 'home.' 82°E is an extension of Padukone's beliefs, and it is intended to help people connect with their truest, most authentic selves. To promote her brand, Padukone leveraged various marketing strategies, including a partnership with fellow Bollywood star Shah Rukh Khan, a launch event with skincare gurus and influencers, and unveiling an inaugural campaign titled "Feels Like Home," that celebrates the joy of practicing simple acts of self-care.
-Shireen Khan
The visuals capture women practicing everyday self-care rituals while also caring for their skin Authentic, warm and unfiltered voices of women tell us how these rituals are simple, joyful, and feel like home Through this film, 82°E brings to life the geographical aspect of home as also captured in their brand name alongside the creative interpretation of the emotion.
In addition to the campaign film, Padukone held a launch event for 82°E, where she invited skincare gurus and influencers The event began with a meditation session before participants tried the 82°E products.
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