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ki in a team of style is so that you get a way that is f the rest of design a d your boss “creative”, or rd with your al it down. ds someone how that is especially s consumers vocal about not appease hurt their other

So, what should marketers do, if not be creative? We can’t just all do the same thing- how will we differentiate ourselves in that caseis is where the concept of standardized creativity comes insomething that I see work in the real world!

Essentially, instead of being creative on everything you undertake as an individual, marketing teams must sit together and align on how they want to be creative as a brand Then, at an individual level, each person ’ s creativity needs to be aligned with the brand’s creative goal That is how creativity works in marketing! So, if you want to work in marketing in the future, be realistic about how creative you will get to be