Aggressive vs Discrete Marketing

-Moosa Talha What works better with Gen-Z?

Marketing has many definitions by many authors, but how I like to think about marketing is that it is a unique, and many a times, subtle way to imprint your brand and its very essence in the hearts and minds of all potential customers This is why I believe that in the majority of cases, discrete marketing works wonders. Tom Fishburne said it best when he wrote “The best marketing does not feel like marketing”. Gen-Z specifically as an age group are tech savvy and can see through overly aggressive, repetitious styles of product placement naturally. According to a study by Kantar Millward Brown, 69% of Gen Z prefer advertisements that are entertaining and informative, and not overly intrusive. Therefore, shouting at them through aggressive tactics is more likely to annoy them, let alone create the desired impact

To better comprehend effective marketing es, it is always helpful to look at examples Let’s begin with one st sparked an interest in me to more such clever and nuanced es employed by brands to get their s noticed and talked about here: “The Case of Marlboro and a One(F1) Racing” o is an American company zing in manufacturing and selling es all over the world The harmful of cigarettes are very well known earched today, but in earlier times, as a lot of misinformation spread Tobacco” companies to keep the public from knowing the true of danger of consuming such genic substances. roper research findings were made government bodies all across the started heavily regulating the ements that such toxic and companies could make to entice viewers into developing this addiction painted the upper bo their Ferrari racing te black stripes in an When the car moved stripes resembled th pack, subconscious product to potential So strong was the vis Marlboro insignia t matter when tobac banned from the ca was what one promin example highlights the effectiveness of discrete marketing strategies in reaching younger audiences like Gen Z.