Winning Hearts (and Stars)

-Saarah Mukaddam

5 Star- Doing Nothing but impacting everthing!

Cadbury 5 star's newest campaign created a spark among many for its 'effortless' idea, which created a storm in the market. The concept of the latest #5stareverywhere campaign ideates the 5-star logo being simplified into literal five stars. The idea behind this change was to resemble the '5-star rating' system, which is seen on every app in today's day and age This way, every app would essentially be promoting the chocolate without even intending to. This also includes cutting the spending expenses on high-budgeted promotional activities They also highlighted the fact that its competitors had to spend a 'boatload' of money on heavy advertisements, whereas, 5 Star, they had to spend absolutely nothing, leveraging the fact that 5-star blends well with the 5-star rating system as an exceptional marketing strategy without much effort per se. Just a small tweak in their logo caught a lot of attention on social media, with many consumers being huge fans of this clever and eye catchy campaign initiative

Commenting on the objective behind the campaign, Nitin Saini, VP of Marketing, Mondelez, said, "Our goal with the latest Cadbury 5Stars Everywhere campaign was simple: create organic recall for the brand during the festive season while truly living the 'Do Nothing' proposition."

Reliance Digital- Befriend Technology

The tale of befriending technology is precisely what Reliance Digital has encapsulated in its newest advert The advert showcases an elderly woman struggling to navigate through technology in her day-to-day life and how she overcomes it by the help of her loved ones

The film captures the essence of having a friendly face to help someone who fears technology, being put at ease by guiding them through the device. The #technologyserishtejodo campaign is an attempt to create love and trust for the company as a 'friend' who is there for you during the times you struggle with a certain problem, navigating technology in this case.

Tinder- Fun and Eccentric Tinder has attempted to ideate celebrating endless possibilities of moments and the experience of dating via the app Their new 'You Up' campaign follows a young woman who actively chooses a variety of first date options without worrying about the outcome, whether it's a long drive, a fun karaoke night, or simply meeting someone over coffee

The idea aims at the girl putting herself out there and being open to endless possibilities Tinder makes a compelling take on celebrating people for who they are and finding someone with whom you vibe